Smart Branding https://smartbranding.com/ by MarkUpgrade Tue, 03 Mar 2026 15:58:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://smartbranding.com/wp-content/uploads/2022/11/cropped-SB-another-logo-32x32.png Smart Branding https://smartbranding.com/ 32 32 GPT.com Redirect Signals Another Strategic Domain Grab in the AI Race https://smartbranding.com/gpt-com-redirect-signals-another-strategic-domain-grab-in-the-ai-race/ Tue, 03 Mar 2026 15:40:49 +0000 https://smartbranding.com/?p=24992 Whether OpenAI confirms the acquisition or not, GPT.com now functioning as a gateway to ChatGPT.com sends a clear market signal.

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]]> The Fintech 100 CB Insights List of Companies 2025 and Their Domain Name Choices https://smartbranding.com/the-fintech-100-cb-insights-list-of-companies-2025-and-their-domain-name-choices/ Tue, 10 Feb 2026 12:15:00 +0000 https://smartbranding.com/?p=24948 On October 23, 2025, CB Insights launched the 8th annual Fintech 100, highlighting the world’s most promising fintech startups of 2025.

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]]> Demand You Own vs. Demand You Rent https://smartbranding.com/demand-you-own-vs-demand-you-rent/ Tue, 10 Feb 2026 09:53:37 +0000 https://smartbranding.com/?p=24951 We looked at data on the cost of paid advertising, the long‑term effects of organic customer acquisition, and the strategic value of the right domain name for a business.

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]]> The Long Reveal Behind the Radio.com Sale https://smartbranding.com/the-long-reveal-behind-the-radio-com-sale/ Tue, 10 Feb 2026 08:26:31 +0000 https://smartbranding.com/?p=24936 Nearly one year after its quiet sale, the buyer of Radio.com has emerged.

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]]> Crypto.com Founder Buys AI.com for $70M to Launch New AI Platform https://smartbranding.com/crypto-com-founder-buys-ai-com-for-70m-to-launch-new-ai-platform/ Sat, 07 Feb 2026 13:20:39 +0000 https://smartbranding.com/?p=24918 Kris Marszalek, the co-founder and CEO of cryptocurrency exchange Crypto.com, has acquired AI.com for $70mn - the highest publicly disclosed price ever paid for a domain name.

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]]> Super Bowl Ads 2026: Why Strong Domain Name Strategy Matters More Than Ever https://smartbranding.com/super-bowl-ads-2026-why-strong-domain-name-strategy-matters-more-than-ever/ Fri, 06 Feb 2026 12:30:51 +0000 https://smartbranding.com/?p=24896 In our Super Bowl 2026 list, 58 out of 60 companies used a .com domain name, reinforcing its position as the most trusted and widely recognised extension for major brands.

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]]> Prime-Time Naming: OG.com Enters the Big Game https://smartbranding.com/prime-time-naming-og-com-enters-the-big-game/ Thu, 05 Feb 2026 06:42:05 +0000 https://smartbranding.com/?p=24888 Crypto.com dropped its dedicated prediction-markets platform, OG, into the spotlight just days before the Super Bowl weekend, a timing choice that ensures the product arrives where attention peaks and conversation spreads fastest.

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]]> What the Tokens.com Acquisition Reveals About Long-Term Brand Planning https://smartbranding.com/what-the-tokens-com-acquisition-reveals-about-long-term-brand-planning/ Tue, 03 Feb 2026 16:01:29 +0000 https://smartbranding.com/?p=24882 Bed Bath & Beyond has acquired the Tokens.com domain name and a supporting portfolio of related names in a six-figure transaction that signals preparation for a broader strategic initiative.

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]]> Fortune 500 List of Companies 2025 and Their Domain Name Choices https://smartbranding.com/fortune-500-list-of-companies-2025-and-their-domain-name-choices/ Mon, 02 Feb 2026 15:23:15 +0000 https://smartbranding.com/?p=24864 Fortune unveiled the 2025 Fortune 500™, marking the 71st edition of its iconic annual ranking of the largest U.S. corporations by revenue for the 2024 fiscal year.

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]]> Y Combinator’s Fall 2025 Batch and Their Domain Name Choices https://smartbranding.com/y-combinators-fall-2025-batch-and-their-domain-name-choices/ Thu, 22 Jan 2026 11:15:34 +0000 https://smartbranding.com/?p=24839 The Fall 2025 batch includes roughly 150 startups operating across multiple sectors, with a pronounced concentration in B2B software.

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