SmartData Collective - The World's Best Thinkers on Data

Social Data on the Top 4 Social Media Channels: How They Use Each Other

Todd Nevins — Sat, 25 May 2013 08:05:05 +0000

The top four social media channels, Twitter, Facebook, LinkedIn and Google+, are all used for different purposes by different people and brands, but how do they use each other to market their own brands? Does Facebook have a Twitter page? Does Google+ have a LinkedIn page?

7 Big Data Trends That Will Impact Your Business

Bob Zurek — Fri, 24 May 2013 23:41:01 +0000

The topic of big data continues to pulsate with vigor in the market, as demonstrated by the wide variety of data innovations emerging daily and the talented professionals successfully pursuing the creation and use of big data solutions. So what trends might we see emerge in the Big Data ecosystem?

How "Big Data" Is Protecting the Enterprise Against Growing Social Risk

MLangsfeld — Fri, 24 May 2013 21:36:05 +0000

Corporations are faced with literally millions of potential threat sources given how the social aspect of today’s online world has empowered practically every individual with immediate reach and influence to broadcast their disappointment, displeasure or disgust with a brand.

Why Flickr Lost Me as a Pro

ariherzog — Fri, 24 May 2013 19:27:58 +0000

I looked at the new Flickr site and, while I commend the Yahoo engineers for bringing it into 2013 to resemble Pinterest, MySpace, and other photo-rich sites, a lot of the simplicity I used to take for granted has been stolen away from me. I wasn't alone.

Big Data Is Changing the Whole Equation for Business

Rob Boirun — Fri, 24 May 2013 18:26:19 +0000

When determining your criteria for price quoting, having the right data is essential. Market trends, customer profiles, and the effectiveness of certain marketing strategies are all pieces of information that you will need to set your prices in a way that maximizes your profits while still increasing your customer base.

HStreaming for Hadoop and MapReduce

BigDataStartups — Fri, 24 May 2013 13:17:39 +0000

HStreaming is an analytics platform build on top of Hadoop and MapReduce. It allows analyses on unstructured and structured data in real-time, adding a significant improvement to Hadoop and MapReduce, as these tools are built for batch-processing.

Big Data Republic's List of Top 20 Big Data Accounts on Twitter

DavidMSmith — Fri, 24 May 2013 00:19:55 +0000

I'm very proud to have been selected today for Big Data Republic's list of the Top 20 Big Data Twitter accounts. With such Big Data practitioners, analysts and thought leaders like Kirk Borne, Hilary Mason, Pete Skomoroch, Mike Olson and Doug Henshchen on the list, I'm humbled to be listed at #3.

How the Internet of Everything Is Changing Consumer Behavior

Ray Major — Thu, 23 May 2013 19:03:58 +0000

With smartphones, broadband, tablets, embedded sensors, and more bathing the world in Internet connectivity, we are watching the retail industry fell giants and create new ones in weeks and months instead of years. Here's a slideshare on how the Internet of Everything is changing retail.

Web Tracking and Analytics Data in Salesforce: Why They're Necessary

David Hecht — Thu, 23 May 2013 17:05:24 +0000

If you are doing online marketing and using Salesforce, chances are there is some important information missing from your Salesforce organization. What about understanding your web site traffic, visitors, etc. directly inside Salesforce? Here are six things that you might be missing out on.

Big Data Meets Walt Disney's Magical Approach

BigDataStartups — Thu, 23 May 2013 16:09:32 +0000

Recently, Walt Disney announced the introduction of the wireless-tracking wristband ‘MagicBand’ to Walt Disney World. They aim to make the visit to the Walt Disney World in Orlando a more magical experience while in return record the complete data trail of the visitors.

Let Them Eat KPI: An Integrated Approach to KPI and MDM in Healthcare

maskin — Thu, 23 May 2013 09:30:10 +0000

The healthcare industry has a very large number of complex KPI. From research to patient care to operations and finance, KPIs and their management (metadata management, master data management) are critical to overall organizational success.

First Look: FICO Decision Optimizer

JamesTaylor — Wed, 22 May 2013 08:06:04 +0000

Decision Optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved.

Interactive Intelligence Reveals Ambitious Plans for Customer Service

RichardSnow — Wed, 22 May 2013 08:05:04 +0000

At its recent user conference, Interactions 2013, Interactive Intelligence (Nasdqaq: ININ) showcased its extensive product portfolio and its ambitious plans to improve the products both technically and functionally. To keep up with developments, I divide contact center systems and applications into five groups.

Finding the Right Sponsor for Your Big Data Project

BigDataStartups — Wed, 22 May 2013 08:04:04 +0000

Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Let’s dive a bit deeper into the reasoning behind this and find out who within the organization should be the sponsor for a big data strategy. It would be wise to have one high up in the organization.

3 Big Data Milestones

gilpress — Wed, 22 May 2013 02:30:27 +0000

Most IT observers prefer to talk about what’s coming, not what’s happened. But to make educated guesses about the future of the IT industry, it helps to understand its past. Here are three events that marked a quantitative and qualitative change in the growth trajectory of what we now call big data.

The Misunderstanding of Master Data Management

EvanLevy — Tue, 21 May 2013 14:30:34 +0000

Frequently, folks confuse the function and purpose of Master Data Management with Data Warehousing. I suspect the core of the problem is that when folks hear about the idea of “reference data” or a “golden record”, they have this mental picture of a single platform containing all of the data.

Data Visualization: Making Big Data Dance

MIKE20 — Tue, 21 May 2013 04:09:20 +0000

Fifteen years ago, the presentation of data typically fell under the purview of analysts and IT professionals. Quarterly or annual meetings entailed rolling data up into now quaint diagrams, graphs, and charts. Today, data is everywhere. We have entered the era of Big Data and many things are changing.

SAPPHIRE NOW: The Human Face of Big Data

TimoElliott — Mon, 20 May 2013 14:51:52 +0000

SAPPHIRE NOW in Orlando was packed with examples of how Big Data affects all our lives. SAP Executive Steve Lucas was the host of an Intel-sponsored Big Data special interest group meeting at the conference; Rick Smolen, a former Time Life journalist, also spoke at the event.

Seven Steps to Rejuvenate Your Marketing Database

SundeepKapur1 — Mon, 20 May 2013 14:00:00 +0000

Your messaging needs to engage. You need to make sure that you are communicating with relevance. Your marketing database is what will help you create this relevance. Here are seven key considerations to rejuvenate your marketing database.

Re-Thinking SEO: The Earned Media & Inbound Marketing Evolution [Webinar]

aaders — Mon, 20 May 2013 11:32:35 +0000

No industry evolves as quickly as SEO. Marketing leaders want to understand how SEO is evolving strategically and what metrics will move the needle in search. Many of the strategies and tactics that once worked are evolving, and others are being replaced all together. Here's what you need to know to succeed today.