Traditional knowledge management solutions are built based on a top-down process to control who views and shares content; social solutions grow from the bottom-up. Experts emerge based on their contributions, content is shared openly, and people group themselves based on ideas and passions.

Well, what if you could combine the best practices of both knowledge management and social networks to bridge the gap?

Jen Grant, Vice President of Marketing at Box.net, joins host Anita Campbell and co-host Brent Leary, to discuss how social content management can bridge that gap - to connect employees and inspire ideas while still providing control and structure to how content is stored and managed.

Below are the questions we asked Jen in this episode:

• (4:09) First Jen, can you tell us a bit more about yourself and your background?

• (6:24) Can you tell us a little about Box.net?

• (7:58) How are people and businesses using Box.net today? Can you give us some examples?

• (10:00) So the company did away with a file server and is actually using Box.net for that purpose?

• (11:01) What are the real advantages for small businesses using Box.net?

• (13:58) So, what would you say is the one thing that is really compelling about the value proposition at Box.net?

• (18:30) Box.net has become more social - can you talk about that a bit?

• (21:30) Are you seeing a lot more different kinds of content being uploaded?

• (22:24) What other sites are you working with where people can consume the content of Box.net?

• (24:39) Can you talk about the other services that you think may be really interesting from a small business perspective?

• (28:02) Jen, where can people find out more on the web?

Listen to Jen’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

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Green technology is an excellent investment to make right now and you don’t have to be an industry leader to explore green territories. Small businesses can do it too - and many of them actually are.

Craig Bramscher, CEO of Brammo, joins host Anita Campbell and co-host Brent Leary, to share his ideas on how, by using green technologies, Brammo may have found the secret to a thriving small business - and maybe even saving the planet.

Below are the questions we asked Craig in this episode:

• (4:20) First Craig, can you tell us a bit more about yourself and your background?

• (8:47) When it comes to green technologies and new products - what do you think is the biggest challenge for a small business to overcome to launch a new green product or technology in this current marketplace?

• (11:10) Did you invent the electric motorcycle industry and if not, what have you done that’s different?

• (12:52) How “green” is the production of the bike itself?

• (14:54) You have partnered with Best Buy - how and why did you decide to partner with Best Buy? Can you tell us a bit about that?

• (23:06) What are some of the benefits of using “green” technology and what are the benefits that small businesses, in particular, can see?

• (24:39) How do you get people to see the long term investment that comes into fruition?

• (25:38) What piece of advice would you give to other startups looking to launch during this current economy?

• (27:24) Craig, where can people find out more on the web?

Listen to Craig’s full interview now by clicking the red and yellow player below.

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Time is money - and it’s important that you spend YOUR time wisely. But many small business owners soon find themselves at a loss for time.

Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your business’s best foot forward - all while managing your time and your online presence wisely.

Below are the questions we asked Luther in this episode:

• (1:14) First Luther, can you tell us a bit more about yourself and your background?

• (2:07) Tell us a bit about Yelp?

• (4:26) What makes Yelp different than other review sites?

• (5:41) How many different review contributors have their been?

• (6:52) Are there different categories of things that are reviewed or available?

• (8:50) What protects business owners from attacks on their reputations by trolls and competitors?

• (11:10) Do business owners have a voice on Yelp? Do they have the ability to respond to reviews?

• (13:54) Are the reviews purely contextual?

• (17:54) How can Yelp be used to help a B2B business, namely, an eCommerce Business?

• (20:57) Why should business owners care about their reviews?

• (23:02) Is there a way to promote coupons or special sales on Yelp?

• (24:02) Should business owners solicit reviews from their customers?

• (25:15) Do the reviews age? Is there a time limit for how long the review remains or is archived?

• (27:10) What is the single most important thing a business owner should know about Yelp?

Listen to Luther’s full interview now by clicking the red and yellow player below.

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Wouldn’t it be nice if you could somehow retarget your customers and bring them right back to your door? Imagine this . . . it’d be like going out onto the street, grabbing someone whose just left your shop by the shoulders and turning them around to walk right into the front door of your business again.

It’s nice to dream, isn’t it?

Arjun Dev Arora, Founder of ReTargeter, joins host Anita Campbell and co-host Brent Leary, to share strategies to increase your businesses sales, bolster your brand - and bring your customers right back to you.

Below are the questions we asked Arjun in this episode:

• (1:50) First Arjun, can you tell us a bit more about yourself and your background?

• (3:16) Can you tell us a bit about what ReTargeter does? What does it help small businesses do?

• (4:17) So, someone comes to my site and they have left, but this technology is going to follow them, find them and the ad will appear to bring them back, correct?

• (4:55) If I want to place that kind of advertising, what do I have to do? Are there special requirements?

• (5:34) Is there something I have to do technically on my site so that the ads would display on the other sites specifically?

• (6:20) Does it ever surprise anybody that the ads appear as a result of visiting another site earlier?

• (7:06) Is this changing the way advertising is being done, what is the impact or is this just business as usual?

• (8:15) Give us an example of the kinds of companies using ReTargeter and what it is about the service that has caught their interest?

• (9:13) Do you have a case study you can talk about or a specific small business customer example that gives an idea of the real value received?

• (11:07) How has your experience at Yahoo! played into this experience?

• (12:16) Did your experience working with Yahoo! hold you in good sted when it came to finding investors or was that mostly learned from the “school of hard knocks?”

• (13:20) How old is ReTargeter?

• (16:53) What is the cost to use ReTargeter?

• (17:36) How does ReTargeter compare to Google Adwords, Yahoo! Search Marketing and others?

• (18:36) Is the cost still the same flat fee regardless of the number of customers coming through?

• (19:46) Do you help pull the entire campaign together for the customer?

• (20:17) What are some of the expectations a company should have when they begin to use this service?

• (21:31) Does the service come with analysis tools to help the customer see how they’re doing?

• (22:08) Are there any particular businesses that may see a quicker “bang for their buck” from this service?

• (23:35) How many publishing partners do you currently have?

• (23:53) Where are you taking this service in the future?

• (24:40) Arjun, where can people find out more on the web?

• (25:03) Does the blog give timely information about the service?

Listen to Arjun’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

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If your competitors begin making negative attacks against your small business, do you have the resources necessary to stop the damage? Sometimes, as small business owners, we hate to admit it but it happens.

Competitors conduct smear campaigns and they can have damaging effects on your reputation, your credibility and most of all - your business.

Jay Bean, CEO of OrangeSoda, joins host Steve Rucinski to offer advice for business owners on how to successfully deal with negative competitor campaigns intended to discredit your business.

Below are the questions we asked Jay in this episode:

• (1:20) First Jay, can you tell us a bit more about yourself and your background?

• (2:11) How would you define an attack by a competitor?

• (3:27) Do have any examples of attacks you’ve faced in your own businesses?

• (5:01) Why do you think someone would put so much effort into it?

• (5:51) Do you feel there is ever any justifiable reason to attack your competition or put a competitor in a bad light?

• (6:37) It seems that there are more outlets now, more than ever actually, to conduct an attack, true or false?

• (8:35) Is there anything can you do to safeguard your business against a competitive attack before it happens?

• (10:21) Can you give us a little bit of information about OrangeSoda?

• (13:39) Your company specializes in SEO for small businesses; can you explain how an effective SEO campaign can help prevent competitive attacks?

• (16:16) Should you address the attack head on and discuss it on your site pages?

• (18:09) If it’s a blatant attack that could be damaging to your business, what are some things you would recommend a small business do to stop the attack in its tracks and limit the damage?

• (20:47) Do you ever recommend reach out to the competitor directly?

• (21:52) Can SEO help clean up the aftermath of an attack?

• (24:57) What are the 3 key tips to manage an attach that you would give to a small business?

• (26:23) What is the greatest lesson you’ve learned that you could share with others?

• (28:23) Jay, where can people find out more on the web?

Listen to Jay’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

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Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses.

Webinars are an inexpensive way to communicate virtually - and efficiently.

Dr. James Powers, CEO of iLinc, joins host Anita Campbell to share his best practices for promoting and leveraging webinars as part of your marketing mix.

Below are the questions we asked Dr. Powers in this episode:

• (2:58) First Dr. James, can you tell us a bit more about yourself and your background?

• (4:10) Tell us, how did you get from one industry to the other?

• (4:50) Now, tell us more about iLinc. We all know that iLinc is a web and video conferencing solution but what does that really mean?

• (6:19) How can a small business use a webinar to grow their business and increase sales? In other words, how do you get something out of a webinar?

• (7:50) Do the majority of your customers use iLinc for lead generation, for demo, for keeping up to date with existing customers - or all of the above?

• (9:34) A lot of small businesses think that web conferencing is only a telepresence tool for large enterprise companies. Can you speak to this perception?

• (12:31) Can you share your best practices for promoting and leveraging webinars as part of your marketing mix?

• (14:20) Is there an ideal time length for a webinar?

• (15:42) How early should you start promoting a webinar?

• (16:51) Any thoughts on the follow-up and providing access to the webinar?

• (18:49) All of these tools you reference are built into iLinc, correct?

• (19:03) You would take the leads that you get and have someone place a call to them, correct?

• (21:34) What are some other ways that small and mid-sized businesses are using web and video conferencing?

• (25:01) It seems like there a lot of choices out there when it comes to web conferencing solutions. What should small businesses look for in a web conferencing provider?

For more information on webinar best practices download the whitepaper at iLinc and let Ilinc help you host successful webinars.

Listen to Dr. Powers’ full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

Infusionsoft.com

Running a contest or sweepstakes giveaway can have very real benefits for small businesses. A giveaway contest or sweepstakes can help boost your small businesses visibility, ROI and drive traffic to your web site.

While considering running a contest or sweepstakes, there are many things to think about and you may have many questions. Questions that Carolyn Wilman can help to answer.

Carolyn Wilman, Founder of The Contest Queen, joins host Anita Campbell along with co-host Steve Rucinski, to share 5 common mistakes when creating a contest or sweepstakes and how to increase your marketing ROI, using fun and excitement to enhance your brand, products or services.

Below are the questions we asked Carolyn in this episode:

• (2:45) First Carolyn, can you tell us a bit more about yourself and your background?

• (7:59) Were you setting out to do this or was it a bit more serendipitous than that?

• (10:23) For listeners who may not know, can you tell us what the benefits of running a contest or sweepstakes are?

• (13:14) You’re also publicizing your business as well while doing this, correct?

• (14:31) Carolyn, now for the big question . . . what are the 5 common mistakes made when creating and running a contest or sweepstakes?

• (22:13) If I decided to start contesting or sweepstaking tomorrow, what are 3 things I need to do?

• (25:53) Is there any unique advice you have regarding a business to business contest situation?

• (28:26) Carolyn, where can people find out more on the web?

Listen to Carolyn’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

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Zoho is a suite of online collaboration and productivity applications that you can use to run your business and collaborate online with others.

With the recent addition of Zoho Gadgets and Zoho on Mobile, there’s even more you can do.

Raju Vegesna, Evangelist for Zoho, joins host Steve Rucinski along with co-host Brent Leary, to share 5 little known things you can do with Zoho.

Below are the questions we asked Raju in this episode:

• (1:26) First Raju, can you tell us a bit more about yourself and your background?

• (1:58) What is Zoho?

• (2:29) How is Zoho different from Microsoft Office?

• (3:51) Who can use it? Is it for consumers, businesses or all of the above?

• (5:33) Can you tell us 5 little known things you can do with Zoho?

• (12:29) Are you seeing people turn to CRM (customer relationship management) to help them through the current economy?

• (13:29) What are some of the other applications that small business are turning to?

• (15:01) You mentioned Zoho meeting and I wonder, are you seeing more small businesses starting to use web conferencing to enable them to meet people in a more cost efficient way?

• (16:20) Can people record those meetings?

• (17:00) How do your offerings compare with MicroSoft Office and Google Apps?

• (19:07) How does Zoho Reports fit with business intelligence?

• (20:01) How is Zoho allowing their tools to work with popular social media sites?

• (21:13) Twitter community question: Has Zoho seen success versus larger CRM vendors in this economy and are you seeing CRM interest post-election?

• (22:39) Do you see that trend carrying throughout the year as companies are focusing more on how CRM can help them?

• (23:26) Is there any capability for integration with CRM and websites?

• (24:06) What apps are going to be important to small businesses a year from now?

• (25:52) What are the first few Zoho apps small businesses should look into?

• (26:31) Raju, where can people find out more on the web?

Listen to Raju’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

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Small businesses are consistently looking for opportunities to monetize their business and grow sales. Just by adding PayPal, many small businesses are realizing incremental revenue from higher conversion rates up to 14%. With PayPal, small businesses can accept payments instantly and gain access to millions of online shoppers.

Even better - they can do all of this while making the checkout experience easier for the consumer.

Eddie Davis, Senior Director of SMB Merchant Services at PayPal, joins host Anita Campbell along with co-host Joel Libava, for an open discussion about the benefits of using PayPal and how small businesses are successfully driving sales with it.

Below are the questions we asked Eddie in this episode:

• (1:58) First Eddie, can you tell us a bit more about yourself and your background?

• (3:26) What is PayPal?

• (5:14) How does PayPal help small businesses increase their sales?

• (10:03) Where does that number of a 14% conversion rate come from?

• (11:29) How much does it cost a merchant to accept PayPal? What is the cost per transaction?

• (12:46) Twitter community question: What is mass pay?

• (14:21) How can PayPal help small businesses sell globally?

• (17:43) Besides using PayPal, what else can SMB merchants do to expand their reach globally?

• (19:14) How can my listeners set up a PayPal merchant account for their business?

• (20:19) What about tips for tackling customer trust issues for an SMB merchant?

• (22:20) Can you recommend some best practices for brick-and-mortar small businesses who want to have an ecommerce presence as well?

• (24:15) Twitter community question: Why is there a $5,000 limit on transactions?

• (25:14) Can you discuss any particular customer success stories?

• (27:15) Does PayPal have an international information site for global selling?

• (28:39) Eddie, where can people find out more on the web?

Listen to Eddie’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

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Many dream about writing a business book based on their experience and expertise but few of us do it. Immediately there are questions. You begin to ask yourself, “Where do I begin? What is the process? Do I have enough expertise? Will anyone read it?”

And that’s just the beginning. The questions continue to build as does the anxiety.

Marc Kramer, Founder of Kramer Communications,
joins host Anita Campbell along with co-host, Brent Leary, to show you how
to be courageous and take your expertise to print with a book publisher. Mark is part of the faculty at the Wharton School of Business, a columnist, a serial entrepreneur and author of five books. He’s “been there, done that” several times over and now he’s going to show you how to do it, too.

Below are the questions we asked Marc in this episode:

• (2:02) First Marc, can you tell us a bit more about yourself and your background?

• (2:49) How did you come to write your first book?

• (5:12) Would you say that is a typical motivation to write a book?

• (7:17) Can you walk us through the process, step by step, how to go about writing a book?

• (9:30) Can you tell listeners how to find the publishers and agents resource?

• (10:25) How long does it take you to write 1000 words per day?

• (11:49) How much marketing support should you expect from your publisher?

• (13:18) What would the typical advance be for an unknown author?

• (17:54) Is it better to self-publish or sell your book to a traditional publisher?

• (21:07) If you decide to self-publish, what kind of sales numbers would make a traditional publisher bring you on board?

• (22:10) What are the key components of the outline?

• (23:03) Sixty thousand words is the average for a business book?

• (23:12) What are some things one can expect to face during this process from the writing perspective?

• (24:27) Are you seeing more authors embrace their book ideas and test the waters first via their blogs and newsletters?

• (26:41) Marc, where can people find out more on the web?

Listen to Marc’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

Infusionsoft.com

We’ve heard you loud and clear - you LOVE social media.

So for all of you “social media mavens and mavericks” out there who just can’t get enough, we have comprised a list of video and audio podcasts with a focus on social media that include tips and strategies to improve your online experiences.

Whether it’s business, personal or for fun - there’s a tip for everyone.

Series Podcasts

Twooting - With Bo Bennet and Ryan Levesgue hails itself as, “the daily podcast all about Twitter.” It’s a fairly new show that has been designed to help you learn and master Twitter.

TwitCast - With Warren Whitlock. This show is about all things Twitter and covers the gamut of everything and anything you’d ever want to know about the popular social media site.

Social Media Web 2.0 Sites Exposed - With Martin Canchola. Short podcast snippets containing “how to” information on Twitter, Digg and more.

Push My Follow - With Michale Gaines and the PMG Group. Push My Follow describes itself as, “A podcast about social media and other things” and includes a good bit of content related to the use of Twitter.

Socially Speaking - With Sumaya Kazi. A weekly podcast series featuring interviews with today’s influencial “movers and shakers” in the world of social media.

Ffundercats - With Josh Haley & Johnny Worthington. A weekly series podcast that hails itself as “A Friendfeedic Convergence of Ffunderous Proportions.” Done with a dose of humor (and sometimes explicit), Josh and Johnny produce a valuable show that touches on all things FriendFeed.

School of Social Marketing, Media and More - With Ken English and Dr. Ron Capps. A nice blend of all things social media featuring discussions on Twitter, Facebook, Meehive and more.

Twitter Today - With Michelle Price. A weekly interview series where you can hear from influencial Twitter bugs and learn tips and strategies to build your following.

Social Media Strategies - With Giovanni Gallucci. A high quality video podcast series that features discussions on social bookmarking, chat rooms, forums and plenty of social media strategies.

Talk Social News - With Kipp Bodnar and Wayne Sutton. This is a nicely done weekly podcast series with updates on news and innovations occurring with the world of social media.

The Social Mediasphere - With Jim Turner. A podcast series that features reviews of social media issues and includes discussions on social media and the presidency, life without Twitter, sponsored conversations and more.

Connected World Radio - With David Turner. A weekly series produced every Tuesday and Friday featuring short snippets about various aspects on social media for business strategy.

The Social Geeks - Featuring roundtable discussions led by Chris Miller and Cordiva Raven covering the gamut of all things social related. Discussions include FeedDeck, Pownce, MobaTalk, FriendFeed, Social Mention and more.

Tutorials

Facebook Made Easy - With Travis Greenlee. Travis says, “Become a rockstar” on Facebook using his tips and strategies in this video tutorial series.

Twitter Handbook - With Warren Whitlock. A page of Twitter related podcasts and video podcasts by Twitter guru and co-author of Twitter Revolution, Warren Whitlock.

How To Use Twhirl, A Twitter Desktop Program - With Michael Martine. A video “how-to” tutorial on using the Twitter desktop application, Twhirl.

Using Linkedin As A Small Business Owner - By Jim Kukral. A video tutorial podcast about the social media site Linkedin - what it is and how to use it.

How to Create a Twitter Background Image - With Chris Pirillo. In this video podcast, Chris walks you through the process of creating your own unique Twitter background using Free Twitter Designer.

Famiva: Social Network For Families - A video tutorial introduction to Famiva and a walk through of features and “how-to” examples. Unfortunately, there isn’t any sound but the video instruction is helpful.

Individual Episodes

Twitter Strategies And The Twitter Handbook With Warren Whitlock - With host Rob McNealy of Startup Story Radio. An in depth interview with Warren Whitlock, co-author of the Twitter Handbook, providing tips and strategies for using Twitter.

What Not To Do When Working With Social Media - With Tim ‘Gonzo’ Gordon of Communication Steroids. Tim discusses the importance of value-driven communication and some of the pitfalls on sites such as MySpace, Twitter, Facebook and more.

How To Network The Easy Way With Linkedin - With Michael Senoff. A tutorial episode that features discussion on the tiers of communication, Linkedin training, how to use toolbars, features and more.

How to Drive Traffic to Your Blog with StumbleUpon and Twitter - With Michael Martine. Learns the ins and outs of steering traffic into your blog using these two popular social media sites.

The Basics of Social Media: How to Use it to Grow Your Business - With Linda Daichendt. This episode is for those seeking new ways to promote your businesses visibility online and covers the risks along with the benefits for business.

Social Media and eCommerce - With Brian Mark. A discussion focused specifically on how you can use social media to boost and promote your ecommerce site.

Facebook Culture - With Tom Ashbrook. Facebook recently signed up its 200 millionth member. Where does it go next?

The Podcast Sisters - Anna Farmery, Krishna De & Heather Gorringe:
Twitter Revisited - With Anna Farmery and Krishna De. Anna and Krishna revisit Twitter protocol, finding conversations and participation in the “Twitterverse.”

Is It Too Late To Join The Social Media Revolution? - Anna Farmery and Krishna De talk about how getting on the social media boat can help deliver your message, bolster your reputation and build trust in the marketplace.

ScottFox.com with host Scott Fox:
LinkedIn Success Strategies - With Scott Fox. Get updated on LinkedIn’s newest tools with Scott’s interview of Lewis Howes, co-author of “LinkedWorking.”

Twitter Power Podcast with Joel Comm - With Scott Fox. Scott interviews Joel Comm about his new book, Twitter Power, that can help you put Twitter to work for your business.

Gab With The Gurus and host Connie Bennett:
LinkedIn: Gurus Jason Alba & Liz Lynch Tell You How to Use This Social Networking Tool - Gab With The Gurus, host Connie Bennett. Connie interviews Jason Alba, author of I’m on LinkedIn: Now What? and Liz Lynch, author of Smart Network: Attract a Following In Person and Online on how to use the popular social media site, LinkedIn.

Twitter Secrets: Robert Scoble, Joel Comm, Peter Shankman, Warren Whitlock, Doug MacMillan & David Mathison Dish the Scoop - With host Connie Bennett, Gab With The Gurus. This is a special hour long interview dishing Twitter secrets for both new and old Twits alike.

Diva Marketing with Toby:
Social Media Communities: Real Relationships or Illusions of Friendships? - Toby of Diva Marketing interviews Liz Strauss of Successful Blog and Nancy White of Full Circle on the value of social media friendships.

Boomers Step Into Social Media - With Toby of Diva Marketing. A discussion about the newest demographic in social media - the baby boomers.

Tech In Twenty with hosts Luis Sandoval and Jennifer Navarrete:
Social Media Mobile Apps - Tech In Twenty discusses which apps many like best and find most useful for their iPhones and Blackberry’s to stay in touch across the Net via your mobile device.

Ning, Facebook and MySpace - Tech In Twenty digs deeper into the popular social media sites to narrow down which (if not all) work best for you and the specifics on the tools they offer.

Pownce Is Gone, Facebook Owns You and YouTube Is Infected? Tech In Twenty discuss the acquisition and dismantling of Pownce, how Facebook has surpassed MySpace and the YouTube malware scare.

From Our Very Own Here At Small Business Trends

Everyone’s Twittering But Are You Plurking Yet? - Featuring Brian Wallace. Brian provides a Plurk tutorial on the ins and outs, the benefits and everything you need to know to get started plurking.

How To Use Facebook To Market Your Business - Part 1 - Featuring Shama Hyder. This is Part 1 of Shama’s Facebook tutorials on Small Business Trends Radio which focuses on the benefits for small business owners to use Facebook. Shama walks you through the beginner steps to get started on marketing your business on Facebook.

Facebook: Online Business Marketing, Advanced Tactics - Part 2 - Featuring Shama Hyder. Part 2 of Shama’s Facebook tutorials which focuses on advanced marketing tactics to expand your visibility.

Video Podcasts

How and Why To Use Twitter For Small Businesses - By Jim Kukral. A video podcast about the social media chat site, Twitter. More specifically, “how & why you should use Twitter from a small business perspective.”

B2B Buyers Are Using Social Media in a Huge Way - With Sage Lewis. In this video podcast, Sage takes a look at the affects that social media is having on B2B.

Social Media in Plain English - A overview of the world of social media told via a story about ice cream and a small town.

Social Bookmarking and Networking Using bizSugar.com - By Jim Kukral. A video podcast “to help you understand how bizSugar works and how you can use it.”

What The Heck Is Bebo? And How Can You Use It For Business? - A how-to video podcast to get you started on Bebo and how it can benefit your business.

30 Day Challenge with Ed Dale:
FriendFeed - A video podcast lesson featuring tips and strategies on the popular social media site, FriendFeed.

YouTube - A walk-through of how to get set up and started on the popular site, YouTube.

StumbleUpon - Get signed up and start stumbling around the Net and learn how to properly use the stumble and thumb’s up buttons.

Twhirl - With Ed Dale. A video podcast about the Twitter client, Twhirl. Ed also discusses Twitters Flock browser, the Twitterbar add-on and more.

The Flock Internet Browser - Flock is a social web browser with built in social networking functions and Ed Dale introduces you to the new technology and how to use it in this video podcast.

We know there’s lots of good content out there and we couldn’t list them all here. We encourage you to leave suggestions for your favorites below in the comments section. We’d love to hear from you!

As much as we hate to admit it, sometimes as small business owners and entrepreneurs with limited staff and time, collecting outstanding amounts of money owed to us or our businesses takes a backseat. In tough times such as these, collecting money that is owed to you becomes a top priority.

And when small businesses have to chase after large dying elephants like Circuit City that owe them money, they want to know what rights they have, if any.

Rob Bovarnick, managing partner of Bovarnick and Associates and columnist for Forbes, joins host Anita Campbell along with co-host, Steve Rucinski, to advise small business owners of their rights to collect a debt in this down-turned economy.

Below are the questions we asked Rob in this episode:

• (2:09) First Rob, can you tell us a bit more about yourself and your background?

• (3:20) Here’s the BIG question - how can a small business owner go about collecting from a large corporation that’s going bankrupt or facing it?

• (6:07) How do you distinguish between a large corporation simply holding its payables longer than usual from a company that is getting behind and facing financial trouble?

• (7:27) What is the process for collecting a debt? How would you go about collecting one?

• (10:52) Twitter community question: Should you send your demand for payment to your finance department or directly to your client?

• (13:44) What happens if the debtor is in bankruptcy and you’re attempting to collect?

• (18:16) Am I required to keep providing services to a client in bankruptcy?

• (21:19) Am I required to keep providing services if the client is NOT in bankruptcy? And if I sold a product, could I just pick up my products?

• (25:26) When do you need to hire a lawyer to collect for you?

• (27:50) If you hire a lawyer to collect for you, do you pay by the hour or a percentage of what is collected?

• (29:07) Rob, where can people find out more on the web?

Listen to Rob’s full interview now by clicking the red and yellow player below.

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Microsoft Office Live has developed into a one-stop online toolkit for helping your small business develop a robust presence online. It’s a place where you can store documents and files, share them via email and access them from anywhere.

Michael Schultz, Director of Marketing for Microsoft Office Live, joins host Anita Campbell along with co-host, Brent Leary, with tips for making the most out of Office Live. Specifically, how to get the biggest bang from your Web presence - for the smallest buck.

Below are the questions we asked Michael in this episode:

• (2:23) First Michael, can you tell us a bit more about yourself and your background?

• (3:28) I wonder if you can give us more information about Microsoft Office Live? What is Microsoft Office Live?

• (5:39) You can actually register a domain name through Microsoft Office Live Small Business, too, is that right?

• (7:37) Regarding a website, Microsoft Office Live allows you to “do it yourself” or use the Marketplace function and find professional help, right?

• (11:55) What type of businesses use Office Live Small Business? How would you characterize them?

• (14:37) Can you explain how Workspace can benefit small businesses?

• (19:18) How can a company get started with Microsoft Office Live to improve productivity?

• (20:45) How can Microsoft Office Live help people connect online and put their presence together?

• (22:43) Does Microsoft Office Live offer eCommerce stores or services?

• (23:48) Regarding email marketing, are there functions for that?

• (25:07) What will Microsoft Office Live be helping small businesses do better a year from now?

• (26:59) Michael, where can people find out more on the web?

Listen to Michael’s full interview now by clicking the red and yellow player below.

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Are you considering starting your own business or supplementing your current income but not sure what to sell? Or maybe you are an eBay seller or a flea market vendor and are looking for additional inventory. Whatever the case may be, there IS a place where you can have access to items from multiple manufacturers - but only source from one place.

Rob Caskey, VP of Liquidation.com, joins host Anita Campbell along with co-host, Steve Rucinski, to discuss how the major department store retail crisis is providing entrepreneurs and small businesses growth opportunities through affordable sales of multi-inventory lots.

Below are the questions we asked Rob in this episode:

• (1:55) First Rob, can you tell us a bit more about yourself, your background what Liquidation.com is all about?

• (2:58) Who is the typical customer for your site? Are they eBayers or brick and mortar businesses?

• (4:15) How can someone get started in this business or how can someone grow the business they already have?

• (7:19) Is there a minimum purchase required for Liquidation.com? What’s the smallest size purchase someone can make?

• (8:14) Where do you get the inventory you sell?

• (10:07) How much of the inventory you have is the result of the impact from the economy?

• (12:12) Can a really small business make money from the liquidated inventory by turning it around and selling it locally? Is it a good deal for small businesses?

• (16:02) What is the range of condition category of goods on your site and how can a buyer know what to expect in each category?

• (18:20) What are other things should a buyer consider when purchasing this type of inventory?

• (19:46) Are there other costs involved besides the cost of the actual product itself?

• (21:00) What are popular product categories on your site?

• (22:21) If I wanted to sell online or through a traditional commercial channel, do you have any tips or strategies for potential buyers?

• (25:07) What are some benefits for using this service as a seller rather than a buyer?

• (26:35) Rob, where can people find out more on the web?

Listen to Rob’s full interview now by clicking the red and yellow player below.

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You wouldn’t think that a barcode would have a place within a law office or a small business with only a few employees, but barcodes are not just for manufacturing companies anymore. Barcodes can drive out cost and save labor in all types of businesses ranging from law offices, to clinics, to security companies and even for companies with only a few employees.

Grant Wickes, Vice President of Marketing, WASP Barcode Technologies, joins host Anita Campbell along with co-host, Brent Leary, to discuss automating your business and making it more profitable and scalable through the use of barcodes.

Because barcodes are NOT just for manufacturing companies anymore.

Below are the questions we asked Grant in this episode:

• (3:55) For our listeners who may not know, can you briefly describe – what IS a barcode and how does that technology work?

• (6:10) Most people associate barcodes with manufacturing and retail stores but these days, many other businesses are using them. Can you share a few of the types of businesses now using barcodes?

• (8:50) Since most businesses are struggling financially right now, isn’t it counter-intuitive to spend money on new technology?

• (10:40) What is your opinion about RFID technology when compared with barcodes, especially with regards to small business?

• (12:04) How large should a business be before they consider implementing barcode-based solutions?

• (16:57) Are you finding that many small businesses are still operating with “stone age” technology and that type of mindset? How easy is and affordable is it for them to get up and running with barcode technology?

• (19:17) Are there other kinds of applications that may help small businesses be more efficient with barcodes?

• (20:29) Does barcoding have any impact on sales and marketing?

• (21:31) How easy is this technology for people to use and what kind of reporting and insight can they expect to get from barcodes?

• (23:09) Basically you can combine the real-time information via mobile device and share the information to make quicker, more informed decisions?

• (24:07) What are some of the reasons that you think have kept small businesses reluctant to use barcodes?

• (25:19) Where do you think barcode technology will be in a year and what do you think it will enable small businesses to do?

• (26:37) Grant, where can people find out more?

Listen to Grant’s full interview now by clicking the red and yellow player below.

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There are literally hundreds of thousands of bloggers these days and many of them are using WordPress, a popular blogging software that gives “power to the people” by offering a platform to voice from.

Tim Grahl, Web Developer and co-founder of Out:think, joins Anita to discuss all things WordPress, ranging from plugins, to customization, to necessary upgrading and beyond.

Weather you’re a seasoned blogger using WordPress or a newbie simply considering it - there’s something to learn.

Below are the questions we asked Tim in this episode:

• (2:23) First Tim, can you tell us a bit more about yourself and your background?

• (3:33) Give us a brief explanation about WordPress. What is it, how did it first start and what has it grown into?

• (5:55) Why has WordPress grown so much?

• (7:20) What is a plugin? Basically we’re talking about a piece of software you add on to the core of WordPress, is that how you would describe it?

• (8:43) I understand there is something called the “5 minute install.” What is it and what is the benefit of that?

• (10:25) Talk about design for a moment. How easy is it and do you have to have a designer to get started with WordPress?

• (12:29) Can you explain what the CSS and XHTML acronyms mean?

• (13:55) From your perspective, what advice would you give business owners on how to find a good web developer? What should we look for or ask them?

• (16:20) Can you give everyone listening a couple of examples of how you’ve customized WordPress?

• (19:50) Another thing you’ve done recently is develop a low-cost website solution that is customized for Etsy shop owners, using WordPress.  Can you tell us about that?

• (24:28) What are some of the bad and even ugly things about WordPress?

• (25:48) How can you manage some of the negatives?

• (28:43 ) If you were starting out afresh as a developer, would you choose WordPress all over again?

• (29:26) Tim, where can people find out more?

Listen to Tim’s full interview now by clicking the red and yellow player below.

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Some businesses are built with economy in mind and some businesses are built ready from the starting line for high-performance. But regardless, ALL businesses – like cars - are built on a universal chassis. Understanding a concept such as this can help you unlock powerful growth strategies for your business.

Growth strategies that can take your business from a Honda - to a Lamborghini.

Rich Allen of ActionCOACH Business Coaching joins host Anita Campbell along with co-host, Brent Leary, to show you how to grow your business successfully through focused strategies surrounding the five fundamentals of the universal business chassis.

Below are the questions we asked Rich in this episode:

• (3:30) First Rich, can you tell us a bit more about yourself and your background?

• (4:46) What is the business chassis concept?

• (5:58) What are those 5 fundamental things?

• (7:23) I’m assuming then that if those 5 components are improved, that’s how you get to a high-performance business, is that right?

• (8:34) How effectively are small businesses doing those 5 fundamental things you just mentioned? On a scale of one to ten?

• (9:32) Where do you start as a business owner? How do you prioritize what’s most important?

• (11:19) Why do you say the conversion rate is the easiest thing to manipulate? Wouldn’t it be easier to increase your price?

• (13:39) How challenging is it to actually improve this conversion rate?

• (18:23) What are some of the other metrics people should take note of to track how their performance is doing?

• (21:55) Why do you think small businesses, in particular, haven’t gravitated into using some of these methods?

• (22:46) Is technology easy enough and affordable enough now for small businesses to use it?

• (23:52) What other kinds of routine tasks can help free small business owners up in order to build quality relationships and track business performance?

• (24:55) Does it matter how small the business is in order to see a big benefit? Will it help the one person shop as opposed to the hundred person shop?

• (25:55) What are some of the best ways for small business owners to get started?

• (26:43 ) Rich, where can people find out more?

Listen to Rich’s full interview now by clicking the red and yellow player below.

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There is no doubt that there are a lot of young, brilliant minds out there these days. It’s pretty amazing when a 12 year old can organize groups of hundreds of people and lead successful, strategic rebellions in the online gaming world.

It’s a sign of an entrepreneurial spirit – and the mind of a leader.

The Internet and the new world of technology has given today’s youth an advantage to develop and hone entrepreneurial and leadership skills at a very early age. Many go on to college to further develop these skills with the intention of starting their own businesses someday. The result is many bright, young minds looking for – and creating - new business ideas and startup ventures.

Gregg Blanchard, Creator and Host of the TeenBiz Podcast joins host, Anita Campbell along with co-host, Steve Rucinski, to share some of the unique insights and ideas that today’s student entrepreneurs have to offer.

Below are the questions we asked Gregg in this episode:

• (2:39) First Gregg, can you tell us a bit more about yourself and your background?

• (4:02) What was the biggest challenge to you as a student entrepreneur?

• (5:05) How did you end up overcoming that?

• (5:46) Where did the idea for your first business come from?

• (7:22) Can you share a few of the new ideas that student entrepreneurs are coming up with?

• (9:54) I have heard that you consider college the perfect time to start a business, why is that?

• (11:50) Do you see evidence in students that there is something genetic in them that creates an entrepreneur? Perhaps coming from their parents?

• (13:28) Do you see entrepreneurial spirit developing at a much younger age in students these days? Perhaps even in high school?

• (17:30) What are some of the challenges young entrepreneurs face?

• (19:40) Do you think that some of the young, famous entrepreneurs out there have forged the way for you? Such as, Mark Zuckerberg, the Founder of Facebook and Microsoft Founder, Bill Gates?

• (21:29) If student entrepreneurs are so successful, why are they still in school?

• (23:38) What Internet marketing lessons can small business owners and entrepreneurs learn from students?

• (25:34) Give us some concrete examples of what you mean by the statement, “Student entrepreneurs see their websites as an employee.”

• (28:30) Gregg, where can people find out more?

Listen to Gregg’s full interview now by clicking the red and yellow player below.

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In today’s economic climate, credit is fast becoming more limited to access and this can cause disruptions and be costly to small businesses. Additionally, many are cutting back and pinching pennies wherever they can right now and effective management of funds is now crucial.

Toffer Grant joins host, Anita Campbell along with co-host, Brent Leary, with an efficient solution for just this purpose. Toffer is the CEO and Founder of the PEX Visa prepaid card program. A program that allows business owners to closely control employee spending, expenses and reimbursement in real-time. Best of all - it isn’t a bank account.

Below are the questions we asked Toffer in this episode:

• (2:40) Can you tell us a bit more about yourself and your background?

• (4:09) What does PEX stand for?

• (4:30) How does the PEX card work? What do you use it for and how do you use it?

• (5:22) Your company is negotiating the card to be issued through a bank, correct?

• (6:23) If you are not issuing the card, then what functions specifically does your company provide?

• (8:20) Tell us what some of these features and benefits of a PEX card are? Is it unique on the market and, if so, how is it unique?

• (10:43) Give us a few examples of the types of employees that might be appropriate for the PEX Card?

• (12:08) Let’s say I have a sales force that is out on the road prospecting for customers, is this appropriate for them?

• (13:04) Can you talk about the efficiency of the PEX Card? How easy is it to setup and manage a PEX Card?

• (19:37) How much does this service cost?

• (20:49) What are the steps that a company has to go through to get signed up with the service?

• (21:50) What are some of the other requirements that a company must have in order to use the service?

• (22:25) Are there certain kinds of companies that would see immediate benefits from this service?

• (23:04) How soon would a company begin to see the benefits?

• (24:23) What kind of support can companies expect from you with this kind of service?

• (25:13) I see that you’re on Twitter. Can people send you a Tweet as well?

• (25:24) What kind of benefits do employees get when they use this kind of service?

• (26:32) Can an employee personalize the way their card looks?

• (27:18) Would this replace other cards that businesses have?

• (28:08) Where can people find out more on the web?

• (29:00) Learn how YOU can receive a 50% discount.

Listen to Toffer’s full interview now by clicking the red and yellow player below.

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During this economic downturn, partnering in smart ways is becoming wildly popular and Kare Anderson has found that the fastest way to grow her business - and that of her clients - was to forge alliances that attract more customers without spending more money.

Kare Anderson is the author of several books, an Obama campaign staffer, Emmy-award winning former Wall Street and NBC journalist and is the publisher of two blogs. She joins Anita Campbell for an in-depth discussion on the topic of business partnering and shares some proven successful methods, steps and - of course, some of the pitfalls to avoid.

Below are the questions asked in this episode:

• (3:27) Can you tell us a bit more about yourself and your background?

• (5:14) Why do you think partnering is becoming such a popular way to attract customers during this economy?

• (6:42) What is a profitable partnership?

• (7:20) What would be an example of a profitable partnership?

• (10:30) What are the benefits of this type of an approach?

• (10:40) What are some additional ways to partner with other businesses?

• (20:40) Can small businesses partner with big ones?

• (23:00) As small business owners we often get asked to donate to causes. Is there a way we can leverage our support to attract customers?

• (26:20) Do you have a “what if” dream partnership you think would be successful?

• (28:29) Where can people find out more on the web?

• (29:00) Learn how to receive a FREE copy of Kare’s SmartPartnering ebook.

Listen to Kare’s full interview now by clicking the red and yellow player below.

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