This month at Social Media Club Phoenix, we want to pick your brain. The topic? How, when, where and what of managing social media. Some of you manage social professionally, while some of us simply dabble. What software or website do you use to manage Twitter? When do you find is the best time to post? How often should you change your Foursquare special? Let’s say I make an update to my Facebook page – what’s the best way to proofread it to make sure I didn’t goof something up?

We want your answers to these questions, and many more like them. Let’s get practical.

Join us on May 10th, 2012 at 6:30 PM at Gannett Local.

Image via CrunchBase

As of March 30^th every business page on Facebook will have switched over to the new Timeline. While it’s a lot of work for marketers this switch up will change how you leverage the social networking giant’s platform. Why?  Because there is more to Facebook’s new look than its cover photo or new layout.

During our roundtable discussion we’ll dive into topics that include:

1. How to best use the milestones feature
2. Why completing your business’ profile is important
3. The changes in how the apps, tabs and welcomed page work
4. Whether Timeline will change Facebook marketing

Don’t miss out on your chance to learn more. Join us on Thursday, April 12^th from 6:30pm – 8:00pm at Gannett Local. Parking and attendance is FREE for all guests.

P.S. Send a little love to the people @gannettlocal  for donating their time and space to SMC Phoenix.

Image via CrunchBase

This month the Social Media Club of Phoenix hosted its first Social Media Boot Camp of 2012. Hosted by Jerilyn Kruger and Daniel Moran the two-hour seminar focused on helping users understand essential elements for building their social strategies. The two presenters reviewed Facebook, Foursquare, LinkedIn and blogging platforms, tips for posting and must-include items in your campaigns.

If you were not able to attend the event, our experts were kind enough to post their presentations online via Slideshare. SMC Phoenix will host a quarterly Boot Camp with our next upcoming seminar to be held early summer 2012.

Don’t forget about our free monthly meetings that explore trending topics, new platforms and more. We meet the second Thursday of every month at 6:30pm.

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Pinterest is the hottest new social platform, according to everyone on the internet – from my mother to Mashable. So… what should we do with it? What works best for businesses? How do brands even use Pinterest – can users log in under multiple accounts? Can you make private boards? How often should you promote your own content versus sharing others’ content? With all of the wedding dresses, high heels, and fancy handbags on there, can guys use Pinterest?

We’ll be talking Pinterest in a roundtable format this month. We want to hear from you: what’s the best thing you’ve found on Pinterest? Have you tried TheFancy.com yet? What brand is sharing content that you LOVE? Do you have a strategy for sharing content, or are you just pinning whatever and whenever you feel like it? Have you had more success with a certain type of content? What questions do YOU have about the site?

Join our conversation at 6:30 on Thursday, March 8th to talk about the hottest new platform. We’ll be meeting in the OC room at GannettLocal’s downtown Phoenix office, on the 10th floor just down the hall from our usual meeting spot. SMCPhoenix hopes to see you there!

Related articles

• Pinterest vs. Fancy (womma.org)
• Pinterest: Why should you be interested? [infographic] (methodshop.com)
• The Marketer’s Guide To Pinterest [Infographic] (socialtimes.com)
• A Pinterest for men: MANteresting.com (thestar.com)

Image via CrunchBase

On Friday, March 9th from 2:00pm – 3:00pm the Social Media Club of Phoenix is bringing Valley social junkies together for a Twitter chat. We will discuss how to measure and determine the success of your social presence. So be prepared to share your secrets, tips and more.

We’ll be asking the group questions that include:

1. What tools do you use for measurement?
2. How do you determine the campaign goals?
3. How do you use analytics to refine your strategy?
4. How do analytics play a role other marketing activities?

EVENT DETAILS:
Date: Friday, March 9th
Time: 2:00pm – 3:00pm
Topic: How you measure the success of a social media campaign
Hashtag: #smphxchat
Hosted by: Daniel Moran

You can also RSVP on Facebook. Please share this event with anyone you think may be interested.

courtesy of tartanpodcast

Join us on Thursday, March 1st at Gannett Local for Social Media Camp – hosted by SMC Phoenix and presented by Jerilyn Kruger and Daniel Moran. Social Media Camp is designed to help people and businesses harness the power of social media.

This 2-hour camp will be held from 6:00pm – 8:00pm at Gannett Local (Arizona Republic building at 200 E Van Buren St.) in downtown Phoenix. Please keep in mind this event is designed for novice users with some experience with social media.

Space is limited. To reserve your spot RSVP HERE

We will cover the essential elements of your social strategy:

1. How to select platforms
   • Understanding where your audience lives online
   • Special focus on: LinkedIn, Foursquare and blogging
2. Posting 101
   • Tricks for engagement
   • Integrating key words
   • How many posts equal too much?
3. MUST have items in your strategy
   • Ability to share
   • Social plug-ins
   • Integration with other marketing/PR strategies
4. Resources
   • Highlighting must-read sites, etc.

Be sure to RSVP. We look forward to seeing you at Social Media Camp.

For our February session we are going to be taking a hard look at one of the fastest growing, most important, and possibly least understood social networks – Google+

In spite of just hitting 100 million users, a lot of people are not sure what to make out of Google’s offering. Is it a competitor to Facebook? Does it drive traffic? How should people build their Circles? Should I even care?

The answer to the last question is a definite YES! We will talk about how Google+ can benefit both individuals and brands, and we will discuss:

• Why Google+ needs to be taken seriously
• Why circles are incredible and how to build them effectively
• 5 pro-tips for building your brand on Google+
• 5 pro-tips to build your business or clients on Google+
• Using and loving Google Hangouts

Join us Thursday, February 9th from 6:30pm – 8:30pm as we dive into the world of Google+. The discussion will be led by Jeff Moriarty, Evo Terra and Daniel Moran, but we are encouraging everyone to share their tips and ideas for this exciting new platform.

Circle SMC Phoenix on Google+

We couldn’t really have a chat about this topic and not have a Google+ page, right? So add the SMC Phoenix Google+ page to your Circles and we will add you back.

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Join us Monday, February 6th from 6:00pm – 7:00pm as we explore the latest weapons in social media, Pinterest and Instagram. The two platforms have found their way into the hearts of many, and are raising the eyebrows of brand strategists everywhere. Are you thinking about using them to build your personal brand or your clients?

During this month’s Twitter chat we’ll ask you:

1. What brands have you found to be successful on Pinterest or Instagram?
2. Are you thinking about using one of these sites?
3. Have you had any success?
4. What are some cool tricks you’ve found to work on Pinterest or Instagram?
5. Who should we be following?

Date: Monday, February 6th
Time: 6:00pm – 7:00pm
Topic: Exploring Pinterest & Instagram to build your brand
Hashtag: #smphxchat
Hosted by:Daniel Moran (@dmoranjr)

This month experts Clintus McGintus and Merlin U. Ward discussed the issue of leveraging video to drive traffic. Sharing their expertise they stressed that it’s essential for you to:

1. Explore ALL Channels: Learn where you audience is and post your videos on those platforms. There are more sites than just YouTube, so do your research.
2. Meta Tags: It’s important your Meta tags not only speak to the content of your videos, but how people will search search for your videos.
3. Content. Content. Content: Don’t expect to have millions of people view your channel, if you’re not consistently uploading new videos.

The Social Media Club of Phoenix would like to thank Clintus and Merlin for speaking to our group. If are looking to leverage video marketing and have questions send a Tweet to Clintus (@Clintus) or Merlin (@MerlinUWard).

Image via Wikipedia

If using videos either personally or professionally is something you want to do more of in 2012…then don’t miss out on this month’s topic!

Please join us at social media club as we discuss how to use videos to help drive traffic to your site. We’ll start by finding out how much you all know about video and production. Then dive into how our panel members got involved with video, what their favorite tools and tricks are for making videos, and end with tracking the success of a video campaign.

Our panelists are:

• Krys Vansylke
• Clintus McGintus
• Merlin U Ward

Our moderators are:

• Samantha Leopoldi
• Jerilyn Kruger

We’ll see you at our usual hangout on January 12^th at 6:30pm at Gannet Local.

Socially yours,
SMC Phoenix

Other Social Media articles:

• DECEMBER SMC: The good, bad and ugly of 2011 (smcphoenix.com)
• Updated Chapter Guidelines & Stricter Requirements on New Chapters (socialmediaclub.org)
• Social Media Club Seattle: What more can we accomplish in 2012? (heidi-miller.com)
• Are there cultural differences in social media? (socialmediaclub.org)