What role did social media and citizen media play in organizing and accelerating protest movements? What’s the relationship between citizen media and mainstream media?

Please RSVP on Eventbrite or on Facebook for this event.

Our panelists include:

- Janie Campbell, Founding Editor of Huffington Post Miami. A proud Florida native, she was previously deputy web editor at NBC Miami, has been an editor at The Feast and SB Nation, and has written for NBC Local Media and a slew of irreverent blogs.

- Jared Goyette, Online Producer at The Miami Herald and Founder and Producer of Open Media Miami, an independent community news partner of the Miami Herald and Beached Miami that covers neighborhoods along the Biscayne Corridor.

- Muhammed Malik, Co-Producer, Let’s Talk About It radio (880 AM). Muhammed participated in and covered Occupy Miami and other citizen actions.

- Carlos Miller, Founder and Publisher at Photography Is Not A Crime. Carlos covered the Occupy Miami movement from start to finish, and was arrested during this week’s break-up.

Please RSVP on Eventbrite or on Facebook for this event.

*For more about this week’s break up of Occupy Miami, please refer to this article:

http://www.sun-sentinel.com/news/local/florida/mh-occupy-miami-removed-20120201,0,1309689.story

We will meet at The Stage from 7pm to 9pm, followed by networking. The Stage will offer specials from 5 to 9pm with 2 for 1 drinks and $2 Grolsch beers.

Picture by Scott Beale / Laughing Squid

Rohit is a founding member of the 360 Digital Influence group at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of others. He is the author of the best selling book Personality Not Included, an actually useful (gasp!) guide on creating a more human business, published in 8 different languages. He has written over 900 pieces of marketing advice on his personal blog Influential Marketing and still wishes he had more time to blog!

Rohit will offer a peek at his new book coming out early in 2012, Likeonomics: 10 New Rules For Winning In The Affinity Economy. The new global currency isn’t made of paper, but of relationships. Building on his ideas around why companies need to have a strong personality, Likeonomics focuses on a simple idea: that the most likeable brands are the ones that we believe in, talk about and get inspired by. To get ahead in the social world requires more than a content creation strategy, or a great listening tool, or on-and-off engagement as many social media experts would have you believe. This talk will share new examples from around the world, offer a unique vision of business and offer every attendee real and actionable tips on how to use the principles of Likeonomics to build a more successful brand of their own.

Rohit has been featured as a marketing expert in The Wall Street Journal, BusinessWeek, NPR and other suitably impressive places. He teaches marketing at Georgetown University and is proud of his reputation as a fun and “non-obvious” keynote speaker who has presented across the world on authenticity, creativity, storytelling, business trends, social media, and why marketing is no longer like feeding a baby.

For more about Rohit, visit www.aboutrohit.com

Likeonomics Official Book Site: www.likeonomics.com

Likeonomics Facebook Community: www.facebook.com/likeonomics

Meetup details:
Time & Date: 7pm – 9pm, Tuesday, August 9th, 2011
Cost: Attending our regular monthly meetings is always free.
Venue: The Huizenga Business School, Main Auditorium
3301 College Avenue, Fort Lauderdale-Davie, Florida 33314

PARKING INSTRUCTIONS

Attached as a JPEG is a parking pass you MUST print out and put on your dashboards. You will be able to park for FREE with the placard on the 2nd floor and above of the parking garage nearest to the Alvin Sherman Library. The garage is building number 9 on the map: http://www.nova.edu/locati​ons/maps/interactivemap.ht​ml

Do not park on the 1st floor. Otherwise you will have to pay.
—
Directons to the Parking Garage: From I-95, north or south, or Florida’s Turnpike, north or south, take the I-595 exit, westbound. Proceed on I-595 to Davie Road exit; go south to Nova Drive, then turn right, heading west to College Avenue (traffic light). Turn left, heading south on College Avenue to the traffic light at Abe Fischler Boulevard (SW 30th Street). Turn right and go to Ray Ferrero, Jr. Boulevard (which is the 2nd left). Turn left here. The parking garage is on the right after the stop sign.

It’s about a 5 minute walk from the garage to Building 4.

We appreciate the support of the AMA South Florida Chapter

As always, we look forward to seeing you!

To keep up the latest news from Social Media Club South Florida, do connect with us online:

Photos courtesy of Tami Stillwell, @TamiFromMiami

So here’s some more details, including a request for all you iPhone users who are attending, DIRECTIONS to the event, and info about the AFTER-PARTY!

IPHONE USER?
Me, I have a Droid. So I’ll miss out on this bit of fun. But if you have an iPhone, please download the free Color app to your iPhone so we can share our photos and see how this “next generation” app works (it only works in groups):
http://itunes.apple.com/us/app/color/id427763573?mt=8

DIRECTIONS TO THE EVENT
Ana G. Mendez University System, 3520 Enterprise Way, Miramar, FL 33025

Directions from Miami (I-95 N):

Take I-95N towards the Golden Glades Interchange. Merge onto the Florida Turnpike heading North and take Exit 4 – Homestead Extension. Keep left toward the Homestad Extension exit. Take Exit 43 – Turnpike – Red Road. Once off the highway, turn Right onto Red Road. Make your first immediate Right onto Marks Way. Make your Second Right into a parking lot – You’ll see a sign that reads: Sistema Universitario Ana G. Méndez.

Directions from Broward (I-95 S):
Take I-95 towards US-595 West towards the Turnpike. Take the Turnpike South towards the Homestead Extension. Take Exit 43 – Turnpike – Red Road. Once off the highway, turn Right onto Red Road. Make your first immediate Right onto Marks Way. Make your Second Right into a parking lot – You’ll see a sign that reads: Sistema Universitario Ana G. Méndez.

Directions from Miramar Parkway East:
Take Miramar Parkway heading West. Passing Palm Avenue, you’ll want to stay in the left-hand lane. Make your first Left after the Executive Way traffic light onto Enterprise Way. Turn Right at the Fourth entrance – You’ll see a sign that reads: Sistema Universitario Ana G. Méndez.

AFTER-PARTY! (it’s  a party if you want it to be)
After the discussion, we’ll be moving the networking to Smitty’s Grille where we’ll have $1 off drinks (beer and wine) and appetizers!
Smitty’s Grille: 12328 Miramar Parkway, FL 33025
Smitty’s on Twitter: @SmittysGrilleFL

All are welcome, and the meeting is free to attend, so if you’re in South Florida, we hope to see you there! If you’re not, or can’t attend the meeting and you’re on Twitter, watch the hashtag #smcsf to follow what people are saying during the meeting.

If you plan on attending, please RSVP on the Facebook event at Social Media Club South Florida LinkedIn event – http://on.fb.me/smcsf041211

Event Information

LinkedIn: Oh, What’s The Use? – a panel discussion meeting presented by Social Media Club, South Florida
Time: Tuesday, April 12 · 7:00pm – 9:00pm
Location: Ana G. Mendez University System, 3520 Enterprise Way, Miramar, FL 33025

Speakers

Whether you’re a power LinkedIn user or a beginner who hasn’t quite figured out its purpose, you won’t want to miss our next event complete with an expert panel of speakers.

• Patrick Barbanes will discuss using LI to connect – The Power of LinkedIn for an individual, @pbarbanes
• Seth Elliott will discuss using LI for B2B – The Power of LinkedIn for business, @sethaelliott
• David Suarez will discuss using LI as a research and CRM tool – The Power of LinkedIn for monitoring, @DavidSuarezMBA
• David Rose will discuss what hiring managers/recruiters look for in a LI profile – The “hire power” of LinkedIn, @YELLOWDOG_01

Our moderator will be Denise Jacobs, @denisejacobs

Follow our host, Ana G Mendez University System, on Twitter: @suagmflorida

OUR EVENTS ARE ALWAYS FREE

The topic is LinkedIn, the often overlooked, underutilized and mysterious social network that has just nevertheless grown to over 100 million users! We’re lining up another expert panel of speakers for this meeting. And as always, we alternate between Broward and Miami-Dade Counties for the meeting locations each month. So for April’s meeting we’re headed to Miramar in Broward.

Enter your email address on the right to Subscribe to this blog (or go right to our Subscribe Page) to get the details as soon as we post them!

Hospitality and tourism brands have responded by creating social media presences to engage guests, provide real-time customer service, address crisis situations, and build online communities around their brands. Join us for the SMCSF November meet-up to hear our expert panelists discuss the impact social media has made on the hospitality and tourism industry and how leading brands are joining the conversation.

Panelists will include:

- Alexandra Wensley, Director of Communications for the Mandarin Oriental Miami and Riviera Maya
- Bruce Turkel, CEO of TURKEL, a leading advertising firm specializing in travel and tourism
- Aniece Meinhold, Sushi Maki
- Maria De Los Angeles, Travel Writer, Award Winning Blogger and forum moderator for
Miamibeach411.com
- Maria Argüello, Yelp, Sr. Community Manager
- Courtney Recht, Manager, Public Relations at Norwegian Cruise Lines

We will also be raffling some prizes, courtesy of NCL!

The post-event happy hour will be hosted by the Mandarin Oriental.

Parking: The Mandarin Oriental will be providing us with discounted valet parking for $15.

To keep up the latest news from Social Media Club South Florida, do connect with us online:

One of the things that sparked this particular panel’s creation was the exceptional response to a crisis by @SeaWorld_Parks back in late-February.  At that time, we as a club felt our audience would enjoy hearing from an entity that so skillfully used Social Media in a time when being serious outweight being fluffy.  As a result, the club invited @AnneFischer, Lifestyle & Digital Marketing Director from Sea World Parks and Entertainment, and we are delighted that she will be appearing three hours south of her home market to engage with our group.

With Sea World in place, we were fortunate to add Mallory Colliflower (@malcolli) of @AutoNation, who will discuss her company’s excellent use of Social Media as well as the recent Toyota recall situation, and Craig Agranoff (@Lapp), who recently co-authored a book entitled Do-It-Yourself Online Reputation Management, will discuss the do’s and dont’s that business should follow when entering any social media campaign.

Some of the topics I hope to cover with the panel include:

• Case studies of your successful social media activities
• How decisions are made during a crisis situation
• Mistakes companies make that can damage their online repuation
• Goals all companies should have via social media
• Location-based apps: Important for companies?

When our panel wraps up at 9 p.m., you are invited over to Gatsby’s (1805 South University Drive, Davie) where we will continue our discussions and “after-hours” networking in Private Room #2.  Drink specials include half-priced draft beers.

See you Tuesday the 13th!

Toby Srebnik (@fsutoby/@TilsonPR)

If you’re interested in attending (free), please RSVP at http://smcsfapr10.eventbrite.com/

- How to use social media to reach and keep in touch with alumni?
- How to reach out to potential new students and their parents?
- How to integrate social media for classroom learning?
- How to teach about social media use and safety to students … and parents?
- What about cyberbullying, sexting, and other pitfalls of online communication?
- What about crisis communications (crime alerts, etc.) using social media?
- How to use social media for marketing and community relations?
- Should educational institutions engage their followers?
- How to build community through sporting events, research, and other campus news?

Panelists include:
- Luis Casas, Florida International University
- Maureen Lloyd James, Johnson & Wales University
- Christine Casas, University of Miami
- Rosanna Fiske, Florida International University

Panel to be moderated by Matthew Chamberlin

Parking:
Parking is free in the faculty lot directly to the East of the building. Park in the lot and follow the signs to the event in the Rec Center (which is adjacent to the parking garage).

After the presentation, join us at Scorch Grill House located at 13750A Biscayne Blvd. Enjoy happy hour prices, (50% off all house liquors and wine, 2 for 1 Bud and Bud Light.

Hope to see you there!

We were very pleased when Jay Berkowitz arranged to have David Meerman Scott , renowned speaker and author of “The New Rules of Marketing and PR” and “World Wide Rave”, come and speak to us about his research on how social media is changing the rules of the road.

Senior Account Executive Toby Srebnik (@fsutoby), is pioneering the use of social media as a tool for marketing at Tilson Communications, and he has been almost giddy with the results. Toby himself is a somewhat new to social media, but he has quickly become a convert when he has seen the vast power that it holds to proliferate information through groups and connect people with the information that they need.

One of his first experiences is in trying to find the Social Media Club for New York City. He tweeted that he was looking for it, but couldn’t find them. Shortly thereafter, the president from that SMC group contacted him, and they decided that the SMC New York City should have a Twitter account so people like him could find them easily. Immediately, they created @smcnyc on March 10th, and they now already have 116 followers.

However, his best test case has come from his social media marketing campaign for Truly Nolen. Everybody in South Florida knows the yellow car with the mouse ears, but Toby decided to take that uniqueness and create a persona that people could engage with through social media. First, they created a Facebook presence (The Truly Nolen Mousecar), with a profile that gave the mousecar a personality (everything from likes to favorite songs), and a chance for friends to play “spot the mousecar” by uploading shots of the mousecar out in the wild. The @trulyNolen Twitter presence is a little more serious, professional, and customer service oriented, but they still have fun and post trivia, have contests, and engage with other pest companies on Twitter.

Toby’s takeaways from his experiences were:

• Use the twitter 140 characters wisely
• Show some personality and be engaging
• Be of service or help to users
• Know your product and key messages you want to get out there
• Know your audience and know when enough is enough.

Our surprise guest, David Meerman Scott (@dmscott) rocked the meeting with accounts of how the old school approach to marking and PR truly is antiquated and increasingly ineffective. At this point, the “word of mouse” is more powerful than standard print advertising. He shared two examples of the power of using social media for phenomenal results:

1. Cindy Gordon at Universal Studios, despite having a multimillion dollar budget to do as much advertising as possible, instead told only 7 people about the opening of the Wizarding World of Harry Potter. Her bosses thought she was crazy, but she took the chance. Cindy invited 7 of the most influential bloggers to an exclusive preview and closed webcast. These 7 people blogged about the new attraction, and within 24 hours, the word had reached over 350,000,000 people!
2. Dr. Helaine Smith, a dentist in the Boston area, was spending $2k/month on Yellow Page ads and had a revenue of $150k/year, but knew there had to be a better way. She changed her tactics by publishing a free e-book called “Healthy Mouth, Healthy Sex”, and soon, her book became a top hit on Google. Now, her business is now worth $140,000,000.

The “World Wide Rave”, as Scott calls it, is using the power of the web, social media and viral marketing to spread the word about yourself. But in order for it to work correctly for you, you have to understand certain things and abide by the rules:

• Nobody cares about your products (except for you)
• No coercion required
• Be willing to lose control
• Create triggers and encourage people to share
• Point the world to your virtual doorstep

He closed with these final thoughts:

• Play nice in the sandbox
• Stop making excuses – you have nothing to lose!

You can check out David Meerman Scott’s free e-book: “The New Rules of Viral Marketing: How word-of-mouse spreads your ideas” (which has been downloaded more than 250,000 times in six months!)

The H&R Block folks were knowledgeable and gave great information. In case you don’t know, there are hundreds of changes to tax laws as well as new tax laws, so it is in your best interest to check with your accountant to make sure you can take advantage of the potential savings that you may be eligible for. They provided useful tips for business owners and those currently between jobs, and they also explained some of the new tax credits available this year. You can follow H&R Block on Twitter: @hrblock, and get a copy of the useful tax documents that they shared during the presentation.

So, March came in with a bang, as many of our members attended and presented at South by Southwest Interactive in Austin, and ended with fireworks with an outstanding and well-attended Social Media Club South Florida!

Coming up for the April meeting in Miami: local social media and advertising heavy-hitter Murray Izenwasser and the Social Media Club’s Alex de Carvalho will share their expertise on Social Media, so be sure to join us!

We’d like to send a shout-out to some of the people using Twitter who attended our meetup!

• @JayBerkowitz, Jay Berkowitz
• @ColonelTribune, from the Chicago Tribune
• @sliss33 and @abtran (Andrew Tran) from the Sun Sentinel
• @SurfLocal from the Palm Beach Post
• @voisherb, Herb Tabin from VOIS, who donated their name badges for us, along with @Lapp and @Jesseeka4510

If you were there, let us know and we’ll update this post

Denise Jacobs manages Sponsorship and Marketing and Promotions for Social Media Club South Florida. She is a principal at PapillonEffect.com.