Your marketing consultant’s basic behavior would give you an insight in to their business ethics.  If real-time proof of their work record speaks quality, you can trust your business to their doing.  As a client you are very important to the company providing you the online marketing service.  Therefore, do not hesitate to ask the most basic or complicated question as needed.

Don’t Be Scared To Ask For Campaign Clarifications

To sign up for an online marketing campaign for your business you need not be an expert in the process.  However, it is important that you question your service provider about what they are going to do in the campaign.  Do not feel scared about appearing naïve when you need some clarification.  Ask the internet marketing company as many questions as you need until you are satisfied about signing up with them.

Don’t feel intimidated when they tell you things like Google analytics, Google algorithm, Press Release, Adsense, AdWords, PPC, Facebook campaign, Wall, Tweet and many other things.

• They suggest on-site optimization for your website, you don’t understand, ask them to clarify.

• If they tell you they need to do off-site optimization for your website, if you don’t understand, ask them for clarifications.

• If you don’t understand article marketing, ask what it is about.

• If you don’t follow the importance of back links, question them on why it has to be done

• If you see the traffic in your site has come down this month, ask them why?

In short, don’t feel low to ask “why.”  You are investing your hard earned money to the services of the internet marketing company.  They are selling their services to you.  You are the buyer and the service provider is bound to give value for your investment.

Professionals are Professionals

It is okay to get your concerns clarified to feel sure of working with the right person.  In some cases you might know lots about online marketing and you are probably outsourcing your tasks for the lack of time.  When this is the case, you need to respect the professionalism of the service provider and work with them patiently until the tasks are done.  It is very important to understand that even if you know the job as better as the consultant, you need to give them the time needed for completion.

No two online marketing services or campaigns are alike.  You need to work closely with the consultant to periodically tweak the marketing approaches and to do the extra needful to bring about a fruitful ROI for your business.

What is a good internet marketing company about?

Obviously, the one with a track of proven results in the online marketing field is supposed to be the good one.  In some cases, companies who have been around for quite some time are overwhelmed.  Their creativity and results seem to be the glorious past and they are dried up.  They might not be as effective for the newer trends needed in marketing. Not to deny, there are those who are constantly tuned to the changes and are running successfully just as they did in the past.

On the other hand there are budding marketers who are highly talented and their work speaks more skill than those who are experienced for years.  When it comes to choosing the SEO consultant online, skill, planning and efficiency matter more than just the experience factor.

Not Just One Way To Market Your Product or Service

A good consultant provides you choices in business plans.  There are a whole lot of stuff going on with social media, blogs, news wires and more to promote businesses.  Not all businesses need everything around the corner.  When your business goals are not as high, you might not need a big bang promotional.  When you get to an advertising company, ensure you are not being too greedy trying to attract the global market spending just a few bucks.  Define your monetary goals and the budget you have in hand and your consultant will lead you to a campaign suitable to the size of your goal.

Life Cycle of Promotions

There were days when discounts, bonus coupons and free gigs improved business.  When one of them did it, the rest of them followed the mob.  Discounts, bonus coupons and free gigs still work, but not as effective as it initially were.  People are in to comparative shopping.  Buyers compare discounts.  Sellers are competing to provide the most competitive free gigs and coupons.

Trends are changing; however, the old idea should be presented in newer attractive forms.  It needs to be altered to suit different seasons.  It should be tweaked to compete better when there are more competitors.  Marketing is not a generic pattern of working.  It varies.  It takes creativity and business intelligence to be consulting to suit varying trends in buying and selling.  Therefore, sign up with an SEO company that has a real core team specializing in the different services required for the promotional.

In The End You Need To Start With

• A well-defined business plan where the milestones are decently defined
• On page optimization and winning website design
• Off page optimization with keyword research as applicable for local, national or global reach
• Content developers using correct words in the right order at the workable places in the article
• Link builders who put in direct links in the website internally keeping all the pages well networked within the site.  They need to as well build back links from high PR article directories, blogs, and news.

If you are not sure if you are working with a skilled team, take help from someone who can tell you whether you are working with the right internet marketing company.

SME Developers is working on a new project for web developers community around the world called “byEvan“. This is the personal technical web blog by +Shajed Evan. This blog is a complete mobile friendly website. Mobile web design was the first challenge. But we successfully came out with a responsive, mobile web for byEvan and now it is in its beta version (coming soon page)!

Know your visitors!

Yes this is the first requirement we should think of! The goal of byEvan is to promote rich web development practices to web developers. Most of it’s visitors will browse the site to get good web design & development articles, tutorials and updated news. The site must ensure good readability. Visitors may browse from mobile, desktop, iPad or any other tablets available. That is why mobile web design was the first approach.

Design has to be sleek, comfortable color contrast, flexible, Easy to read and optimized for search engines!

HTML5 mobile web integration:

We had web design experiences with HTML5 boilerplate already. We tried to make it even further. We have integrated HTML5 with fall back functionality that came with Boilerplate. 1140 CSS grid system was the chosen for css framework to make the website mobile friendly. Using semantic coding standards, mobile css style, iPhone and iPad friendly website the coming soon page is already showing a better succes rate in performance.

Optimized for Social Media:

Special meta tags used to make the website ready for social shares like Facebook or Google! We can now control how social media with fetch a certain web page while sharing with others. byEvan is using special meta tags like rel=”author” or property=”og:title” to make serve desired share title, description or thumb for the branding the website really made of!

By the mid September “byEvan” will be ready for the world and we are quite confident about it’s better performance. You can visit byEvan coming soon page and stay in touch for future updates.

If you are looking for a mobile web design for our business or blog; pelase don’t hesitate to contact us.

We get many queries from different clients for their new website. First thing a clients ask;  make a good-looking website. Surprisingly most of them are not aware of its future goal. They don’t think about its visitors. They try to think about Online Marketing. But never concentrate on the website contents and supportive functionality required to make a website Online Marketing friendly!

Search Engine Optimization is just a part of a big picture

We do have a miss perception about Online Marketing (not everyone though). When we speak about Online Marketing campaign for a small business growth, we believe only good search engine ranking can boost visitors to maximum. Bad thinking. Search Engines are not the only option. We have more than that. Some of the key steps we follow for Online Marketing guideline are as follows:

• Organic SEO/SEM
• Pay-Per-Click Campaign
• Social Media Marketing
• Email Marketing
• Lead generation
• Content Marketing
• Analytics

Making your website ready for Online Marketing

Apart from Pay-Per-Click Campaign we can integrate almost all the necessary required functionality to make a website Online Marketing friendly. Here are few steps followed:

Design a slick, readable and accessible website

A must to do list. Your website should be readable and technically rich for better loading speed with performance. If your website is user-friendly you can then engage your visitors to different blocks in your website. And then you can make them do things you want to.

A Content Management System that works

A website is not only 5 pages anymore. You will need more contents and posts to let your visitors up to date. A good Content Management System will help you write your contents, update your existing pages and manage them effectively. You will have to constantly keep your contents up to date so that your visitors know what you are doing.

Setting up for Google Analytics

Google Analytics is one of the best tool we have to get report on how visitors are browsing our website. This is a must functionality to any website. Google webmaster tools setup crawls your sitemap and it shows which keywords are getting ranked for your website.

Create a branded Email Campaign

MailChimp, Aweber or Constant Contact are well-known Email Marketing client for mass Email Marketing Campaign. We can integrate these clients with custom Content management System. Which means you will able to grab new leads along with send email to existing contact lists. Your website should have proper opt in for lead generation.

Social Media enabled

Social Media not only boost your visitors rate. It is a tool for engaging customers with website. Website should able to update Facebook or Twitter status when you post a new content. It let followers know about the updates just in time. Social Share badges let visitors to share your information on their social media platform. That means you are getting more referral visitors.

There are even more functionalities we can integrate to make a website online marketing friendly. It also depends how you want website functioning for your targeted visitors. Are you looking for such website for your business or personal portfolio? We can help. Send us your thinking. We will get back to you.

Baby advice blog is the blog platform of a renown online nursery shop Hello Baby Direct; based in London, UK. The primary goal was to convert the blog as much close as the main retail shop existed. We were also responsible to make the blog accessible to major browser used most.

TwentyTen as theme platform

One of the main requirement of this website conversion; was adopting TwentyTen as the core theme for WordPress. They were using a simple custom WordPress theme which was not meeting their business goal. We made some custom changes right into the TwentyTen theme. We also included different functionality like featured images, custom post types, W3 Total Cache to make the site easier for visitors to maximize readability.

Upgrade to latest WordPress version

We upgraded the website to latest WordPress version available now. It was using version 2.7; when we started working on this website. As the site already had more than 70 posts; taking backup and transfer them right into its place was important. We made sure every previous contents are running as it was before.

Compatible with major browsers

One of the main focus of this website was browser friendly integration. The theme we developed is giving same view on major browsers like IE8, Firefox 3+, Chrome and Safari. We used common HTML and CSS codes used by these browser. This browser accessibility made users  available on browsers they have.

Working with Hello Baby Direct was a nice experience. And their recommendation was most appreciated…

“It was a pleasure to do business with them. Although the project took much more time than both we and them had expected, due to unexpected errors, they stuck with us and put all their effort in until they met our requirements by 100% – they were working really hard on it and have a lovely working attitude. Highly recommendable.” – trevorginn

We know how to meet your online branding requirement. And can develop things as required. All you need to do is contact us. We will get back to you detailed advice.

Caruso leadership gives business management advice to businesses. Author Joe Caruso is a nationally acclaimed author. He has several books on business management. Joe’s company was running a WordPress website for several months. The goal was to sell Joe’s e-books to its visitors. A simple PayPal button based product page; wasn’t enough for business management e-commerce platform.

Integrating e-commerce platform with existing WordPress website.

When we started working on existing platform, it had few custom meta field. Editors could easily integrate custom PayPal button with each product post. We had instructed; not change the existing theme. After digging a lot, we came up a with solution. It’s a third-party e-commerce platform. We found Wazala would be best fit for this custom business management website theme.

Best thing about Wazala is, it’s Overlay Store Button on every pages. This e-commerce platform made our development process even easier. Wazala has its own WordPress plugin. After making few changes within the existing functionality it start’s working so well. Editor now gets into Wazala. They adds new product and write a new post on WordPress. They only give the product ID in proper segment derived from Wazala.

Simple yet Effective e-commerce solution

We always think about giving better services to our clients. We have seen a future with Caruso Leadership. They were looking for an effective solution for their business management website. It proven a better solution from both end. We added a full featured shopping cart without any major customizations . It was quick, easy to adopt and  working for their e-book business.

“Was impressed with Evan and SME’s diligence and willingness to go above and beyond to figure out a solution or solve a problem. Recommend Skype as the best way to communicate effectively. We will continue to work with Evan / SME on more website projects.”

- Kate, Caruso leadership.

And the big gift for this good effort is getting another project from them. We are now working as usability analyst for Caruso Leadership.

Balance Ink was our second project given by Stage Left Communications. Catherine gave me a first brief about the company and their different services. We have seen this company has a good branding value and Balance Ink involves themselves within their clients brands too. Key resource of Balance Link was it’s nice images of their different services to their clients.

Depending on current resources and client’s view on design we had to focus on a design around their images. We came up with a design which is slick, full of bigger images and least text contents.

Impressive design for branding portfolio

We started our design based on their given images. As we already knew the site will integrate with WordPress; we kept a place for a nice image slider right on the middle of the home page. After the placeholder few branding text by Balance Ink within a short paragraph.

We used 960 grid (we love this CSS Framework) on the design. And guess what, it really present us a nice looking website.

WordPress is the best tool for advertising content management system

Any advertising agency deals with different clients and their branding goals. Advertising content management system must have robust content writing ability. They should have a better content structure for their portal and projects along with services. We have integrated custom information structure to show highlight their project goal, solution techniques and success stories.

Each single projects page contained their own pictures gallery, along with custom tags for add-on information. It was also integrated with LinkedIn and other major social media like Facebook and Twitter.

It was good project developed by SME Developers. You can have a look at the live website at this address: Balance Ink.

We believe, better projects will be coming in front of you by SME Developers. To be a part of our “Quality Development” journey you can keep in touch with us. Subscribe our RSS Feeds. You can also contact us or subscribe to our email.

Healthy Goodness Vending is a vending machine contractor from US. Our goal was to make an optimized website for a better design with minimum loading time. As resource all we had a single .pdf Brochure with few texts. The site has to give only 5 pages. It is a simple design and 5 link website development project.

Design:

We had to make sure the site is Enough Good looking and appealing too. As we had very little amount of contents We came of with a creative design idea of full background picture along with Bigger Typography of bold text for most readability. On Photoshop we came up with above Design.

Optimized website with HTML5 Boilerplate:

HTML5 Boilerplate is a HTML5 framework which can deliver optimized performance for HTML5 markup. This is the first time we have used HTML5 Boilerplate on any web development project. The outcome exiting. On Google Page Speed Test we have a maximum speed rate of 93 out of 100. A super optimized website with creative CSS3 design. For an optimized website CSS3 and HTML5 boilerplate is best match.

Link of the Live site: http://healthygoodnessvending.com 

You can contact us with your web design and development relate queries.

Welcome to SME Developers. We delight to have you on this page. This is a very first post of our new website and a new beginning towards better services to our visitors, clients or our professional friends. We completely diverted ourself to give customized  solutions with optimized performance, goal oriented services for your online business solution.

How this site will help you with online business growth?

This website is about different completed/working projects information and discussion on them by SME Developers. This site will also informs our visitors about different services we offer and other related information which helps our visitors to choose from.

Our blog section will be posting weekly articles on website development, UI design, Search Engine Optimization, Online Marketing Strategy, Social Media Marketing, Branding, Email Promotion and more. It will  help visitors understand “Which service will be right for your business?”

This website will also update related information pages like Price, Services, FAQ and Projects posts.

Few links to click on:

• RSS Feeds
• Email Subscription
• Facebook
• Twitter

In Quest of Music is an adventure, a journey by pop Singer Alana Levandoski from Winnipeg, Canada. As she journeys through the Maritime and Gulf regions discovering the inseparable bonds between music, work and life.

Requirements for music website

When I first received this job requirement by Catherine Pete from Stage Left Communications, it was only  a simple wordpress website which can handle news posts of a music journey. She asked me to develop an customized CMS where they can handle new tour news, events as well as latest updated pictures.

I took all related information from Catherine and started my first project with her.

Solution

Website Design:

Wireframe: As usual taking the scope and information architecture (I didn’t have much data on hand) I started with wireframing. I made the structural design first. Placed content placeholders according to priority and for more readability I had to make sure every contents are balanced.

Photoshop: The design has to be simple. Light in color but yet attractive. My Intention was not to make it a heavy graphical stuff. The design that came out from photoshop was slick, light and yet attractive.

WordPress and HTML:

WordPress can be friendly but it’s a disaster if you can’t handle it. As we already know WordPress is itself is a resource hungry CMS I was very calculating while converting my PSD to HTML. We make sure the converted theme is very optimized and faster. We also used very selective plugins to keep the site to its least loading time.

It includes Mailchimp for email subscription, “Music Buy” section integrated with iTunes and Tune Core, Events, YouTube, Vimeo video segment and more.

SEO and Social Media Marketing:

After we have completed our development process, we started online marketing strategy for this new Music Journey. We had already  seen her current existence on web and according to those available data we targeted different market segment. We started with very basic SEO and registered her with more than 40+ available social media platforms around the world.

Continuous marketing campaign is taking In Quest of Music to a very impressive Search Engine placement along with creating a bigger fan base.

We are still working on this project and very confident about its success.

here is the Link to the live website: Inquest of Music