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		<lastBuildDate>Mon, 20 Dec 2010 11:03:07 +0000</lastBuildDate>
		<title>Smirnoff Be There</title>
		<itunes:author>Smirnoff</itunes:author>
		<link>http://www.facebook.com/smirnoffgb</link>
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		<description><![CDATA[On November 27th 2010, the best of Miami’s nightlife landed in London as 14 countries around the world swapped nights for The Smirnoff Nightlife Exchange Project. 

Here’s an exclusive podcast featuring Zane Lowe from the unforgettable experience at The Troxy in London! 

Visit www.facebook.com/SmirnoffGB to check out more exclusive content from the night and to find out how you could BE THERE at future one-of-a-kind Smirnoff events.]]></description>
		<itunes:subtitle>On November 27th 2010, the best of Miami’s nightlife landed in London as 14 countries around the world swapped nights for The Smirnoff Nightlife Exchange Project. Here’s an exclusive podcast featuring Zane Lowe from the unforgettable experience at The Tro</itunes:subtitle>
		<itunes:summary>On November 27th 2010, the best of Miami’s nightlife landed in London as 14 countries around the world swapped nights for The Smirnoff Nightlife Exchange Project. 

Here’s an exclusive podcast featuring Zane Lowe from the unforgettable experience at The Troxy in London! 

Visit www.facebook.com/SmirnoffGB to check out more exclusive content from the night and to find out how you could BE THERE at future one-of-a-kind Smirnoff events.</itunes:summary>
		<language>en</language>
		<copyright>© 2010 Smirnoff</copyright>
		<itunes:owner>
			<itunes:name>Smirnoff</itunes:name>
			<itunes:email />
		</itunes:owner>
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			<title>Smirnoff Be There</title>
			<link>http://www.facebook.com/smirnoffgb</link>
			<width>144</width>
			<height>144</height>
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		<itunes:image href="http://www.radiomagnetic.com/podcasts/features/smirnoff/Zane%20Lowe%20performs%20at%20The%20Smirnoff%20Nightlife%20Exchange%20Project-300.jpg" />
		<category>Music</category>
		<itunes:category text="Music" />
		<category>Performing Arts</category>
		<itunes:category text="Arts">
			<itunes:category text="Performing Arts" />
		</itunes:category>
		<category>Visual Arts</category>
		<itunes:category text="Arts">
			<itunes:category text="Visual Arts" />
		</itunes:category>
		<itunes:keywords>smirnoff, u.r. the night, nightlife exchange, be there, o2 arena, london, miami, tinie tempah, example, zane lowe, jaguar skills, little boots, pet shop boys, hot chip, tom middleton</itunes:keywords>
		<itunes:explicit>no</itunes:explicit>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/smirnoffbethere" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="smirnoffbethere" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>© 2010 Smirnoff</media:copyright><media:thumbnail url="http://www.radiomagnetic.com/podcasts/features/smirnoff/Zane%20Lowe%20performs%20at%20The%20Smirnoff%20Nightlife%20Exchange%20Project-300.jpg" /><media:keywords>smirnoff, u.r. the night, nightlife exchange, be there, o2 arena, london, miami, tinie tempah, example, zane lowe, jaguar skills, little boots, pet shop boys, hot chip, tom middleton</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Music</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Arts/Performing Arts</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Arts/Visual Arts</media:category><item>
			<title>Smirnoff Nightlife Exchange Project - Miami in London</title>
			<itunes:author>Smirnoff</itunes:author>
			<description><![CDATA[On 27 November 2010, part of East London was transformed into an authentic Miami beach party for The Smirnoff Nightlife Exchange Project – a groundbreaking initiative which saw 14 countries around the world swap nightlife on the same night. The one-of-a-kind experience was curated with the help of consumers, who submitted over 33,000 suggestions via Facebook as to what characteristics made their local nightlife culture unique.

Headlining the unforgettable event at the Troxy in London and performing to a 2,500 strong crowd was rap superstar Tinie Tempah and electro-pop artist Example, a US DJ Battle plus exclusive Miami-inspired sets from DJs Zane Lowe and Jaguar Skills. On the same night, a quintessentially British festival took place in Miami and around the world more than 18,000 people in five continents experienced their ‘swap’ events, celebrating the very best of global nightlife.

In addition to the all-star line up, guests were treated to Miami themed entertainment and decor in the form of a superclub, a Little Havana Bar, Smirnoff Miami Mules, a virtual interactive pool, Latino performers, carnival entertainment and of course – plenty of palm trees, ‘bling’ and a unique Nikki beach vibe. 

Of the experience, Example said: 
“Amazing! It’s so cool to see a slice of Miami nightlife in London.’ 

Zane Lowe commented:
“The Smirnoff Nightlife Exchange Project has been a fascinating journey for me and it was great to see everything come together for a totally unforgettable night. Can’t wait to hear what the U.S. thought about the best of British nightlife at their event!”

Meanwhile across the Atlantic, guests in the U.S. were treated to the best of our home-grown talent with a performance from DJ Seamus Haji as a quintessentially British festival experience was recreated. ]]></description>
			<itunes:subtitle>On November 27th 2010, the best of Miami’s nightlife landed in London as the world swapped nights for The Smirnoff Nightlife Exchange Project. Here’s an exclusive podcast featuring Zane Lowe from the unforgettable night! See www.facebook.com/SmirnoffGB</itunes:subtitle>
			<itunes:summary>On 27 November 2010, part of East London was transformed into an authentic Miami beach party for The Smirnoff Nightlife Exchange Project – a groundbreaking initiative which saw 14 countries around the world swap nightlife on the same night. The one-of-a-kind experience was curated with the help of consumers, who submitted over 33,000 suggestions via Facebook as to what characteristics made their local nightlife culture unique.

Headlining the unforgettable event at the Troxy in London and performing to a 2,500 strong crowd was rap superstar Tinie Tempah and electro-pop artist Example, a US DJ Battle plus exclusive Miami-inspired sets from DJs Zane Lowe and Jaguar Skills. On the same night, a quintessentially British festival took place in Miami and around the world more than 18,000 people in five continents experienced their ‘swap’ events, celebrating the very best of global nightlife.

In addition to the all-star line up, guests were treated to Miami themed entertainment and decor in the form of a superclub, a Little Havana Bar, Smirnoff Miami Mules, a virtual interactive pool, Latino performers, carnival entertainment and of course – plenty of palm trees, ‘bling’ and a unique Nikki beach vibe. 

Of the experience, Example said: 
“Amazing! It’s so cool to see a slice of Miami nightlife in London.’ 

Zane Lowe commented:
“The Smirnoff Nightlife Exchange Project has been a fascinating journey for me and it was great to see everything come together for a totally unforgettable night. Can’t wait to hear what the U.S. thought about the best of British nightlife at their event!”

Meanwhile across the Atlantic, guests in the U.S. were treated to the best of our home-grown talent with a performance from DJ Seamus Haji as a quintessentially British festival experience was recreated. </itunes:summary>
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			<link>http://www.facebook.com/SmirnoffGB</link>
			<guid>http://www.radiomagnetic.com/podcasts/features/smirnoff/Smirnoff_Nightlife_Exchange_Project-The%20Podcast_128s.mp3</guid>
			<pubDate>Fri, 17 Dec 2010 18:06:33 +0000</pubDate>
			<category>Music</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:08:05</itunes:duration>
			<itunes:keywords>smirnoff, nightlife exchange, tinie tempah, example, dj battle, zane lowe, jaguar skills, electro pop, dance music podcast</itunes:keywords>
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		<item>
			<title>Smirnoff U.R. The Night with the Pet Shop Boys</title>
			<itunes:author>Smirnoff</itunes:author>
			<description><![CDATA[Smirnoff Experience: U.R. The Night a one off party in Matter at London's O2. Hear the Pet Shop Boys talk about their favourite musical performances.

For more information on original nightlife and one of a kind experiences visit: www.facebook.com/smirnoffgb and www.smirnoff.com]]></description>
			<itunes:subtitle>Pet Shop Boys return to Matter in London's O2 as part of Smirnoff Experience.</itunes:subtitle>
			<itunes:summary>Smirnoff Experience: U.R. The Night a one off party in Matter at London's O2. Hear the Pet Shop Boys talk about their favourite musical performances.

For more information on original nightlife and one of a kind experiences visit: www.facebook.com/smirnoffgb and www.smirnoff.com</itunes:summary>
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			<link>http://www.facebook.com/smirnoffgb</link>
			<guid>http://www.radiomagnetic.com/podcasts/features/smirnoff/smirnoff_UR_the_night_podcast_02.m4a</guid>
			<pubDate>Tue, 28 Jul 2009 19:13:03 +0100</pubDate>
			<category>Music</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:07:33</itunes:duration>
			<itunes:keywords>smirnoff, u.r. the night, be there, o2 arena, matter, smirnoff experience, little boots, pet shop boys, hot chip, tom middleton, the count and sinden</itunes:keywords>
		<media:content url="http://www.radiomagnetic.com/podcasts/features/smirnoff/smirnoff_UR_the_night_podcast_02.m4a" fileSize="7165120" type="audio/x-m4a" /></item>
		<item>
			<title>Smirnoff U.R. The Night with Little Boots and Hot Chip</title>
			<itunes:author>Smirnoff</itunes:author>
			<description><![CDATA[Smirnoff Experience: U.R. The Night a one off party in Matter at London's O2.  Hear Little Boots describe her Glastonbury Festival experiences.

For more information on original nightlife and one of a kind experiences visit: www.facebook.com/smirnoffgb and www.smirnoff.com]]></description>
			<itunes:subtitle>Little Boots tells us about her favourite musical experiences involving Blur, helicopters and Glastonbury at Smirnoff Experience.</itunes:subtitle>
			<itunes:summary>Smirnoff Experience: U.R. The Night a one off party in Matter at London's O2.  Hear Little Boots describe her Glastonbury Festival experiences.

For more information on original nightlife and one of a kind experiences visit: www.facebook.com/smirnoffgb and www.smirnoff.com</itunes:summary>
			<enclosure url="http://www.radiomagnetic.com/podcasts/features/smirnoff/smirnoff_UR_the_night_podcast_01.m4a" type="audio/x-m4a" length="10184608" />
			<link>http://www.facebook.com/smirnoffgb</link>
			<guid>http://www.radiomagnetic.com/podcasts/features/smirnoff/smirnoff_UR_the_night_podcast_01.m4a</guid>
			<pubDate>Tue, 28 Jul 2009 19:12:54 +0100</pubDate>
			<category>Music</category>
			<itunes:explicit>no</itunes:explicit>
			<itunes:duration>00:10:19</itunes:duration>
			<itunes:keywords>smirnoff, u.r. the night, be there, o2 arena, matter, smirnoff experience, little boots, pet shop boys, hot chip, tom middleton, the count and sinden</itunes:keywords>
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	<media:credit role="author">Smirnoff</media:credit><media:rating>nonadult</media:rating><media:description type="plain">On November 27th 2010, the best of Miami’s nightlife landed in London as 14 countries around the world swapped nights for The Smirnoff Nightlife Exchange Project. Here’s an exclusive podcast featuring Zane Lowe from the unforgettable experience at The Tro</media:description></channel>
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