Smith Abury Blog

This Is It. So Now What?

Judy — Thu, 18 Mar 2010 15:23:07 -0600

Teaser

Once we let go of hope as a strategy, we can access the power to get in action.
The question is, now what should you do?

Brand Marketing Starts at the Core – Part 1

Judy — Wed, 26 Aug 2009 17:12:13 -0600

Teaser

When an organization is clear on its core essence, a powerful brand identity can be articulated and conveyed in graphics, slogans and actions. The core essence comes from a shared understanding of the values of the organization, the promise of the organization (what it delivers, to whom) and the vision for the organization’s future. Effective marketing and branding campaigns begin with this deep shared understanding.

Beyond Consumerism - A Follow Up

Judy — Mon, 01 Jun 2009 17:53:21 -0600

Teaser

A recent full page ad by Target creates connections with customers.

Beyond Consumerism

Judy — Fri, 29 May 2009 15:07:45 -0600

Teaser

Our buying behaviors have radically altered. Consumerism is taking a back seat to a search for real value. And that value is in relationships. How can business react to and respond to this new emerging phenomenon?

On Being an Entrepreneur

Judy — Thu, 28 May 2009 15:44:21 -0600

Teaser

On Being an Entrepreneur: Keynote address at Woodbury University CEO dinner, April 2009

Marketing Tasks for Spring: Plant Seeds for Future Trends

Judy — Fri, 13 Mar 2009 17:48:46 -0600

Teaser

Its helpful to remember that seeds are grown in dark places. This is the best time to look at major forces shaping long range trends, see where you fit, and plant seeds

Critical Success Factors in Midst of Turbulent Times

Judy — Wed, 01 Oct 2008 17:00:05 -0600

Teaser

We looked at what our experience -- 20 years in marketing -- has proven to work.

A Different World is Possible

Judy — Thu, 18 Sep 2008 15:58:42 -0600

Teaser

We were able to film many different people speaking his words, and the impact of that still sends chills up my spine.

Communications with a 'We Perspective'

Judy — Mon, 18 Aug 2008 14:01:18 -0600

Teaser

We rarely go beyond the 'us and them' definitions and consider communications from the "we perspective".

The Right Way to Rent or Buy an Email List

margrit — Thu, 07 Feb 2008 16:50:27 -0700

Teaser

Advice from a reputable email marketing service company on how to access and use email lists. (There really are a few ways that work and are acceptable.)