Lab42 surveyed 500 Americans over the age of 18 to discover where people saw QR codes, how they were using them, and why they were scanning (or not). Take a look at the infographic below to see the scantastic results:

Source: Sara. “Scanapalooza: QR Codes.” Lab42 Blog. Web. 08 Aug. 2011. <http://blog.lab42.com/scanapalooza-qr-codes>.

When promoting your events or keeping your status current and fresh across most social networking sites, it can be easier to schedule you updates all at once. I recommend doing this, but limiting the times it posts to when you are available to reply to people commenting on it. Learn How to schedule your social media updates in bulk for several days in advance.

Related articles

• When (And When Not) to Automate Your Social Media Updates (hubspot.com)

Tracking your social media ROI is crucial to determine the success of your efforts. Using Google Analytics Tool URL Builder, Goo.gl (Google’s short-link service), and your social media management platform (like Hootsuite), you can track and measure how many clicks your links are getting.  From there, you can determine if different times of day, different platforms (Facebook, Google+, Twitter, LinkedIn, etc.) are better than others, and measure your traffic that came from your email list.  Learn how to measure your links:

Related articles

• The Missing Link in the Social Media Metrics Conversation: Tell People HOW (oneforty.com)
• How to understand social media ROI (holykaw.alltop.com)

Bank and grocery store receipts are a great place for local businesses to advertise. On the back of this M&T bank receipt is a QR code for their own mobile landing page to check your own account.  The first advertisement is a coupon for a local craft store.

Subway announced a contest via print advertising. It offers contestants up to a year of free footlongs.  It also builds their email and sms mailing lists to offer future incentives.  Not only did they include a QR code but also a mobile opt-in keyword.

Alpo’s primary customers can’t use QR code scanners, but their owners can. Alpo sends it’s QR code to video in this example.

Offering customers a way to easily subscribe to your newsletter (that offeres them additional incentives) is valuable. Making it easier on customers to opt-in is key. Weis uses their QR code to lead customers to a sign-up form that is optimized for mobile devices.

Adding additional value for customers is key when asking them to take action. Bumblebee’s incentive is offering additional recipes for shoppers on the go.

When advertising your business, using a QR code in print can be a quick way to have mobile device users take a specific action. In this Sunday circular, Michael’s “call to action” QR code plays a Youtube video.

Registration for events can be a tedious task. If you’ve ever checked everyone in to a conference, you know how time consuming this process can be.  Eventbrite is implementing QR codes to expedite this process.

I’ve also seen similar uses on plane tickets for checking in.