Search Marketing Standard

Reconsidering The AdWords Content Network

Rebecca Appleton — Wed, 01 Jul 2009 14:17:25 +0000

As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor [...]

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Reconsidering The AdWords Content Network

Dear Mr. SMB - Internet Marketing Is Not Free

Frank Reed — Mon, 29 Jun 2009 13:54:52 +0000

I have recently been hearing a lot of grousing about the Internet and the services tied to it. It’s not the, “Well, my Internet connection was down so I’m ticked off” kind of talk, either. In a way, I wish it were. No, it’s worse than that. It’s a continuing mantra that comes from the SMB [...]

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Dear Mr. SMB - Internet Marketing Is Not Free

Editor’s Picks: June 22-26, 2009

Andrey Milyan — Fri, 26 Jun 2009 16:19:46 +0000

Negative reviews and your business. With the rise of social media and increased customer reliance on consumer reviews, many businesses dread negative comments and try to avoid them at all costs. This makes a lot of sense and there are a lot of firms out there offering online reputation management services. However, believe it or [...]

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Editor’s Picks: June 22-26, 2009

Considering Image Search Optimization

Rebecca Appleton — Wed, 24 Jun 2009 12:41:33 +0000

When we talk about SEO and optimizing a site, we’re normally talking about text-based optimization and the use of content in the form of the written word to increase positions and visibility in search engine results pages. However, if you’re a website owner or publisher with a particularly visual product (such as an art gallery, [...]

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Considering Image Search Optimization

Do Small Businesses Have Online Reputations to Monitor?

Frank Reed — Tue, 23 Jun 2009 13:57:37 +0000

The buzz in Internet marketing these days is getting much louder around online reputation monitoring and management (ORM). As with most Internet marketing concerns, the small and medium business (SMB) remains among the great unwashed with the latest and greatest. In fact, some statistics show that 40% of small businesses still don’t even have a [...]

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Do Small Businesses Have Online Reputations to Monitor?

The Social Etiquette Of Social Networking

Rebecca Appleton — Mon, 22 Jun 2009 16:12:30 +0000

We live in a twenty-four-hour, seven-days-a-week, 365-days-of-the-year culture. With instant access to anything from a hamburger at 4 am to banking facilities from a PDA on the morning commute to work, is it any surprise that some social media marketers forget the basic rules of social etiquette? If you’re guilty of being overtaken by enthusiasm [...]

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The Social Etiquette Of Social Networking

Editor’s Picks: June 15-19, 2009

Andrey Milyan — Fri, 19 Jun 2009 20:12:43 +0000

Strategic link building. Linking has been with us since the dawn of the Internet era. Links facilitate browsing, and without them searching would be close to impossible. Links are also vital in ranking, and most search marketers have focused on link building as a fundamental strategy in any SEO campaign. These days content link building [...]

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Editor’s Picks: June 15-19, 2009

Barriers On A Website

admin — Thu, 18 Jun 2009 12:49:18 +0000

Although a listing position or pay-per-click ad copy are crucial parts of any search engine marketing campaign, equally important is the website your visitors land on. At times, what seems like a logical design from the owner’s perspective creates unnecessary hurdles for a website visitor. This white paper from Enquiro looks at different page elements and [...]

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Barriers On A Website

Mapping The BuyerSphere

admin — Thu, 18 Jun 2009 12:47:48 +0000

With so many factors influencing a buyer’s decisions online, it has often been assumed that buyers are rational actors who would weigh all the pros and cons before making a purchase. What many recent studies have shown, however, is that a buyer’s decision process is not necessarily rational. Mapping the BuyerSphere, a white paper published by [...]

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Mapping The BuyerSphere

Integrated Persuasion: Online And Offline

admin — Thu, 18 Jun 2009 12:46:12 +0000

As many have noted, the Internet has become a natural extension of our daily life. As such, the distinction between online and offline is becoming less and less pronounced. We seamlessly move from a face-to-face conversation with a co-worker to using a search engine to research the subject matter just discussed and back to that [...]

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Integrated Persuasion: Online And Offline