SnappConner PR Named On Big Leap’s Top 29 Partners List
Republished from BigLeap.com SnappConner PR was named on Big Leap’s Top 29
How to Handle Communications During a Financial Crisis
A financial crisis in the business can stem from either internal or external factors. Failing to reach a monthly quota and poor cash flow management are examples of internal factors, while a weakened
Thrive Global: “Go within before going outside.” With Fotis Georgiadis & Lauren Solomon
This article originally appeared on Thrive Global, published on June 12, 2020. The following interview features SnappConner’s own CXO (and the Co-Host of Good Day Orange County), Lauren Solomon.
WFH Tips for Staying Connected in With Colleagues
When shelter-in-place orders came in March, work didn’t stop— the workforce just adjusted. For Corporate America, #WFH gave way to dress shirts on top paired with sweats on the bottom, “COVID
How to Create Content that Generates Exposure, Loyalty and Sales
This article originally appeared in Entreprenuer.com... Every business I know creates
Lessons learned from Robin Williams and Kurt Cobain
Why PR professionals need to know how to talk to reporters about suicide I was at the Utah Public Information Officers Conference and saw a workshop called “How to speak to the media
3 PR and Marketing Lessons From the #chickensandwichwars
On August 12, Popeyes, the Louisiana fried chicken franchise, released the Popeyes Chicken Sandwich and the public went mad. If you haven’t already waited in an hour-long line to try the sandwich-
The Surprising Link Between Company Culture and PR Crisis
This is the fourth post in my new Read More
Why are so many companies rebranding?
Over the past few years, I’ve been paying particular attention to companies that have rebranded. I’ve noticed some in the Silicon Slopes area, such as Workfront (from AtTask), Teem (from
The Press Release Still Lives!
Lately, I’ve seen, over and over, the proclamation that the classic PR tool, the press release, is outdated and not useful. When asked the question “when is the right time to start writing and