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    <title>Social Frog</title>
    
    
    <link rel="alternate" type="text/html" href="http://www.socialfrog.co.uk/" />
    <id>tag:typepad.com,2003:weblog-1873483</id>
    <updated>2011-10-24T04:27:31+01:00</updated>
    <subtitle>Communicating is everything.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/SocialFrog" /><feedburner:info uri="socialfrog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><entry>
        <title>Back to front and far away...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/qEC79OBv2kM/back-to-front-and-far-away.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2011/10/back-to-front-and-far-away.html" thr:count="1" thr:updated="2012-01-18T10:42:46+00:00" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c01539289bf65970b</id>
        <published>2011-10-24T04:27:31+01:00</published>
        <updated>2011-10-24T04:31:17+01:00</updated>
        <summary>This post was waylaid by connectivity and mosquito issues... I'm in Nepal with the marvellous @KimberleyCanada. I sit on a couch in a lobby in Kathmandu. It makes sense to start this trip with a description of how I (and we) ended up here. But I've been turning that over in my head through the first day in Kathmandu and through the long haul to get here and I'm losing time. I poke about with that funny story in my head and I skip chances to share the genuine awe-inspiring things we're getting exposed to, for the sake of being...</summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Not for profit" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="supporter journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Travel" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p>This post was waylaid by connectivity and mosquito issues...</p>
<p>I'm in Nepal with the marvellous <a href="http://twitter.com/#!/kimberleycanada" target="_blank" title="@kimberleycanada">@KimberleyCanada</a>. I sit on a couch in a lobby in Kathmandu. <br />It makes sense to start this trip with a description of how I (and we) ended up here. But I've been turning that over in my head through the first day in Kathmandu and through the long haul to get here and I'm losing time. I poke about with that funny story in my head and I skip chances to share the genuine awe-inspiring things we're getting exposed to, for the sake of being in order. <br /><br />So, all about face, I'll be posting updates as we go and <br /><br />We're here with RSDSC, a Nepali organisation, working with poor and excluded people in Nepal. We are here, in short, to find the stories of the people working with this organisation. And then plot a strategy to make noise about their stories. I'm simplifying, but that's my goal for this post...<br /><br />So, more soon, and in the meantime, check out these photos...the doorway to <a href="https://plus.google.com/u/0/s/%23RCDSC">#RCDSC</a>, some of the flowers people keep giving us and a snap from our briefing session yesterday.<br /><br />In other news, I'm posting from the apps for the first time for probably all of this trip. We'll see how that goes. <br /><br />Watch this space.</p>
<p> </p>
<p><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0154365d4ef7970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_3486" class="asset  asset-image at-xid-6a01156f9f4c00970c0154365d4ef7970c" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0154365d4ef7970c-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="IMG_3486" /></a><br /> <a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0162fbdedc09970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_3486" class="asset  asset-image at-xid-6a01156f9f4c00970c0162fbdedc09970d" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0162fbdedc09970d-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="IMG_3486" /></a><br /> <a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0162fbdee291970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_3486" class="asset  asset-image at-xid-6a01156f9f4c00970c0162fbdee291970d" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0162fbdee291970d-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="IMG_3486" /></a><br /> <a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c01539289be44970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_3486" class="asset  asset-image at-xid-6a01156f9f4c00970c01539289be44970b" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c01539289be44970b-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="IMG_3486" /></a><br /><br /></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/qEC79OBv2kM" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2011/10/back-to-front-and-far-away.html</feedburner:origLink></entry>
    <entry>
        <title>Welcome! Oh, are you still here?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/QZBsVUPeDuY/welcome-oh-are-you-still-here.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2011/09/welcome-oh-are-you-still-here.html" thr:count="1" thr:updated="2011-09-21T23:17:14+01:00" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c015391c73972970b</id>
        <published>2011-09-21T21:32:54+01:00</published>
        <updated>2011-09-21T22:38:29+01:00</updated>
        <summary>I’ve been working on/obsessing over donor (and sometimes client) journeys lately. You can lose everything because your path to bringing people in and keeping them in isn’t thoughtful – thoughtful in both the clever and the sentimental sense.  So it’s not a bad thing to obsess over, really.</summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="attrition" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="supporter journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Training" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p><span style="font-family: 'trebuchet ms', geneva;"><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0154359aa164970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Welcome" class="asset  asset-image at-xid-6a01156f9f4c00970c0154359aa164970c" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0154359aa164970c-500wi" style="display: block; margin-left: auto; margin-right: auto;" title="Welcome" /></a>I’ve been working on/obsessing over donor (and sometimes client) journeys lately. You can lose everything because your path to bringing people in and keeping them in isn’t thoughtful – thoughtful in both the clever and the sentimental sense.  So it’s not a bad thing to obsess over, really.</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">My gym recently changed hands. I was emotionally connected to the old one for various reasons, but the various reasons probably all stemmed from it being a nice place to be. Good people who were talented in their jobs and who remembered you. I realized at some point that I’d showered more in that gym than in any house I’d lived in this town. (Disclaimer: I swear that’s down to a lot of time in the gym and not a lack of cleanliness.)</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">I tell you all this so that you have some picture of me, the individual, in the process of joining a new gym, rather than some cog, joining any old reasonably-sized organization…</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">I bought a pack of personal trainer sessions with my joining fee offer and Stephen, the membership guy, went on to ask me a series of questions by email about what I was looking for in a trainer. Good start, I thought, as I answered them. Paying for training is a fairly personal investment of time and money and is often quite an intimate relationship: You go sweat and shake in front of someone who you also have to admit to when you can’t do things to and celebrate with when you get them right. That’s more open than a lot of people get with most of their friends.</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">This conversation with Stephen carried on for a few more emails before he had the gist of what would work for me. He told me about the trainer he was matching me with and why. All sounds good. Reasons for the actions you take? Lovely, yes please I’ll have some of that.</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">A little while later the chap I’ve been matched to sends me a generic email talking about how I’ve taken the first step to something along the lines of “the fitness of my dreams”, or something as cliché and, clearly, forgettable. He asks me similar questions to those Stephen had asked me, scans my answers and matches me with someone else. I like yoga and the new match likes yoga, too. Bingo, let’s get married!</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">Oh, wait, no, it’s not that simple…I'd been turned into a cog. When did I get turned into a cog?! Who stole the genuine conversation I’d had with Stephen? Did somebody lock Stephen in a cupboard without his phone, making him unable to pass on my info? Where did all my fitness history and personal preferences get lost?</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">One waste-of-time PT session and one better-match later and I think I have a new standard question for myself and for my clients: We’re all busy, but when our donors or our clients bring us data that we’d pay top dollar for if we wanted to seek it out, where do we put that data?</span></p>
<p><span style="font-family: 'trebuchet ms', geneva;">It's a good thing to know, because it's crap being a cog and not something people stick at.</span></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/QZBsVUPeDuY" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2011/09/welcome-oh-are-you-still-here.html</feedburner:origLink></entry>
    <entry>
        <title>Things we can all learn from a face-to-face fundraiser, Part 1 (AKA Year One)</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/qB-F6Zkf-d0/strategy42-my-consultancy-turned-one-year-old-this-week-tonight-i-will-get-drunk-and-giggly-on-soju-cocktails-at-mandu-in.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2011/04/strategy42-my-consultancy-turned-one-year-old-this-week-tonight-i-will-get-drunk-and-giggly-on-soju-cocktails-at-mandu-in.html" thr:count="2" thr:updated="2011-05-06T09:56:24+01:00" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c014e8803bfcd970d</id>
        <published>2011-04-22T18:55:11+01:00</published>
        <updated>2011-04-22T19:28:25+01:00</updated>
        <summary>I’ve been thinking about how best to share some of these lessons via my blog. Year One seems like a good time to start. So please read on for Part 1 of “Things we can all learn from a F2F fundraiser”. (The “fundraiser worth their salt” part is implied – no, I am not going to spend much time on the practices of people who can’t stick at the job or who have been trained badly or are just fools, unless there’s a point to be made that is greater than, “Don’t do what they do. It’s a bad idea.”)</summary>
        <author>
            <name>Social Frog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c014e8803d2d1970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: left;"><img alt="Images" class="asset  asset-image at-xid-6a01156f9f4c00970c014e8803d2d1970d" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c014e8803d2d1970d-500wi" style="margin: 0px 5px 5px 0px;" title="Images" /></a> <span style="font-size: 12pt;">Strategy42, my consultancy, turned one year old this week. Tonight I will get drunk and giggly on soju cocktails at <a href="http://www.mandudc.com/" target="_self" title="Mandu">Mandu</a> in Washington, DC. I may also have <a href="http://www.redvelvetcupcakery.com/menu.html" target="_self" title="Black velvet cupcakes">cake</a>. I have far too much to say on Year One right now to even begin talking about it properly, so I’ll just say I’m grateful for this brilliant and bizarre year.</span></p>
<p><span style="font-size: 12pt;">I started my career a decade ago as a street fundraiser and I’ve been mulling over lately just how many things that job equipped me with for my work and personal life. Honestly, the volume of lessons borders on ludicrous: I’d be a different person without it.</span></p>
<p><span style="font-size: 12pt;">I’ve also been thinking about how best to share some of these lessons via my blog. Year One seems like a good time to start. So please read on for Part 1 of “Things we can all learn from a F2F fundraiser”. (The “fundraiser worth their salt” part is implied – no, I am not going to spend much time on the practices of people who can’t stick at the job or who have been trained badly or are just fools, unless there’s a point to be made that is greater than, “Don’t do what they do. It’s a bad idea.”)</span></p>
<p> </p>
<p><span style="font-size: 13pt;"><strong>Part 1: The story won’t tell itself.</strong></span></p>
<p><span style="font-size: 12pt;">Yes, sure, we all work for causes that save lives in one form or another – either literally or via improvement.  Great. Go us. One might be inclined to think that this is objectively, by definition, awesome-in-the-true-sense-of-the-word. But there is no objective position in this game. You have the power to make anything and everything exceptionally boring. It’s a wonderful gift.</span></p>
<p><span style="font-size: 12pt;">A very good friend, years ago, said to me that he thought he could sell anything.  His tone sounded almost resigned to this. We worked in Face to Face together. I fervently argued that he was doing himself a disservice. I pointed out that he was openly passionate about things and had a genius for sharing that passion. This man created tipping points wherever he went and was a natural storyteller.</span></p>
<p><span style="font-size: 12pt;">He was unconvinced by my argument. I convinced him by asking where we should go for lunch and standing back to let him regale me with tales of why the hot sauce at the place he was taking me for lunch was going to knock my socks off. He could have just said, “We’re getting a burrito.”</span></p>
<p><span style="font-size: 12pt;">When new fundraisers don’t know why a member of the public wasn’t interested after they have <a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c01538e1039a7970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Home-chugger2" class="asset  asset-image at-xid-6a01156f9f4c00970c01538e1039a7970b" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c01538e1039a7970b-500wi" style="margin: 0px 0px 5px 5px;" title="Home-chugger2" /></a> spoken to them, they’ll frequently say something like, “But I TOLD them about the work.” When I was training street teams, I would often liken a bad fundraising pitch to watching the news. The news is not known for regularly motivating people to put their hand up and say they want to make a difference. We generally understand the news is important, but we are somewhat desensitized to it.</span></p>
<p><span style="font-size: 12pt;">A fundraiser might have told a person about the work, but how did they tell it? Having numbers about lives saved or lives lost does not set us apart from the news; it makes us much the same actually. Until we tell it better, make it relevant, tailored and show how awesome-in-the-true-sense-of-the-word it is. Until we re-sensitize people.* </span></p>
<p><span style="font-size: 12pt;">Are you going for burritos at lunch, or are you going to the brilliant burrito place with the incredible range of hot sauces including a mango one that positively makes your tongue tingle? Does the person you’re going to lunch with care about the hot sauce yet? Does the donor you’re talking to know that your cause is awesome-in-the-true-sense-of-the-word yet?</span></p>
<p><span style="font-size: 12pt;">It’s our duty to tell the story with the skill it deserves. I mean it when I say that it’s a gift we have for making everything boring, because we can also turn that on its head and use it to tell the awesome in the detail of these missions that we all work for. Though we have to start by dumping the assumption that everyone should already know the mission is awesome and set about getting around to showing them.</span></p>
<p><span style="font-size: 12pt;">Right then, I'm off for drinks soon. Happy weekend, one and all. </span></p>
<p> </p>
<p><span style="font-size: 12pt;">*I’ll talk more about getting this done as we progress through this little series of posts.</span></p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/qB-F6Zkf-d0" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2011/04/strategy42-my-consultancy-turned-one-year-old-this-week-tonight-i-will-get-drunk-and-giggly-on-soju-cocktails-at-mandu-in.html</feedburner:origLink></entry>
    <entry>
        <title>Managing Me</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/aojDIezjPlk/managing-me.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2011/04/managing-me.html" thr:count="4" thr:updated="2011-04-07T17:02:26+01:00" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c014e60354323970c</id>
        <published>2011-04-05T17:06:17+01:00</published>
        <updated>2011-04-05T17:06:17+01:00</updated>
        <summary>...And by "me", really I mean managing ourselves. I started life coaching again this year - both coaching other people and being coached - and have found myself of late immersed in techniques for how we manage ourselves and how to do it better. Different techniques work for different people of course, so I, on some days at the moment, am up to my ears in trialling different approaches and different techniques, by myself or with others, to see what works for who. I am coming up on a year of flying solo, workwise - what has turned into the...</summary>
        <author>
            <name>Social Frog</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p>...And by "me", really I mean managing ourselves.</p>
<p>I started life coaching again this year - both coaching other people and being coached - and have found myself of late immersed in techniques for how we manage ourselves and how to do it better. Different techniques work for different people of course, so I, on some days at the moment, am up to my ears in trialling different approaches and different techniques, by myself or with others, to see what works for who.</p>
<p>I am coming up on a year of flying solo, workwise - what has turned into the Strategy42 consultancy started April 20th last year. No doubt, you will find me drinking somewhere like <a href="http://www.passengerdc.com/" target="_self" title="Passenger DC">Passenger</a> on April 20th 2011, with a some sort of exceptionally tasty drink in hand and those vegetarian corn dogs, maybe. I mention this really to contextualise what I'm rattling on about: I suspect that coming up to a year has caused me to be particularly interested in self-management around the areas of staying motivated and making sure we manage our time enough to ship our product, whatever that may be. This week I am delighted by the combination of the below three points of view/techniques and wanted to share.</p>
<p><strong><a href="http://ajleon.me/?utm_source=AJLeon.me+RSS+campaign&amp;utm_campaign=bb72ce5b8d-RSS_EMAIL_CAMPAIGN&amp;utm_medium=email" target="_blank" title="AJ Leon blog"><br />12 tips to ensure you never get anything done, with AJ Leon (short blog)</a></strong></p>
<h5><strong><img alt="Work in Progress" src="http://farm1.static.flickr.com/137/325853852_61fdbdbffa.jpg" style="display: block; margin-left: auto; margin-right: auto;" /></strong></h5>
<div><strong><br /></strong></div>
<p><a href="http://vimeo.com/13399691" target="_self"><strong>Avoid <em>project plateaus</em> with a plan - and with Scott Belsky </strong>(video, 10 minutes 45 seconds of your life)</a></p>
<p style="text-align: center;"> <iframe frameborder="0" height="300" src="http://player.vimeo.com/video/13399691?title=0&amp;byline=0&amp;portrait=0&amp;color=fdbb29" width="400" /></p>
<p style="text-align: center;"><a href="http://vimeo.com/13399691">Scott Belsky: How to Avoid the Idea Generation Trap</a> from <a href="http://vimeo.com/the99percent">99%</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<h5><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva;"><strong> </strong></span><span style="font-size: small; font-weight: normal;"> </span></h5>
<p><strong><a href="http://www.youtube.com/watch?v=E7T2dOxu6Cw&amp;feature=player_embedded" target="_self">And every day remembering to live in the circle of influence</a></strong></p>
<p>This video may not totally reset your worldview, but it does explain the concept of circle of concern/circle of influence in 2 minutes and 33 seconds:</p>
<p><iframe frameborder="0" height="390" src="http://www.youtube.com/embed/E7T2dOxu6Cw" title="YouTube video player" width="640" /> </p>
<p> Hope you enjoy!</p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/aojDIezjPlk" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2011/04/managing-me.html</feedburner:origLink></entry>
    <entry>
        <title>Us, them and something more interesting</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/Ct6dTNiyQno/us-them-and-something-more-interesting.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2011/02/us-them-and-something-more-interesting.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c014e5f42f2cb970c</id>
        <published>2011-02-16T19:36:28+00:00</published>
        <updated>2011-02-17T16:26:03+00:00</updated>
        <summary>One of the jobs I had while at university in Manchester was at a shop called Schuh. We sold shoes, if that wasn’t immediately obvious.

One of the motivational team speeches I was party to regularly was based around how stupid people are. It goes a little like this: </summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor care" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Training" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p style="text-align: right;"><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0147e29e334a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="InterestingTimes" class="asset  asset-image at-xid-6a01156f9f4c00970c0147e29e334a970b" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0147e29e334a970b-500wi" style="margin: 0px 0px 5px 5px;" title="InterestingTimes" /></a></p>
<p style="text-align: left;">One of the jobs I had while at university in Manchester was at a shop called Schuh. We sold shoes, if that wasn’t immediately obvious.</p>
<p>One of the motivational team speeches I was a party to regularly was based around how stupid people are. It goes a little like this: </p>
<p style="padding-left: 30px;">People are stupid.</p>
<p style="padding-left: 30px;">They come in here and say things like, “Do you sell trainers?”*</p>
<p style="padding-left: 30px;">And there is a <em>WALL</em> of trainers.</p>
<p style="padding-left: 30px;">People are stupid.</p>
<p> </p>
<p>There is some basic social identity theory and some really lazy community-building at play here. The manager’s goal is twofold:</p>
<ol>
<li>To demonstrate that my manager understands my crappy job</li>
<li>To arm me against the more trying elements of my crappy job</li>
</ol>
<p>Let’s not even engage with the stupidity of telling your team that their job sucks. Instead, let’s take that for granted and have a look at the nature of the us-and-them mentality. The subtext of this example is so straightforward that it can barely be classed as "sub-", but I'd outline it as follows…</p>
<p><em>It’s us against them. We, thankfully, are right and they, the stupid/terrible/insert as appropriate people, are wrong. We must, therefore, band together in hope of surviving a whole day, despite the awful people who keep talking to us.</em></p>
<p>I would expect you’ve seen this coping strategy if you’ve ever set foot in a work place. It also makes choice appearances in our personal lives. It’s really used in roles that have people-facing elements. It’s the short route to motivating us to stick at the task for a bit. Granted, “You’re one of us” is really quite nice. But “You’re one of us and they are terrible,” can be more damaging.</p>
<p>I’ve stumbled on us-and-them consistently in my working life: Working in the shoe shop where the customers are idiots by default; Working in the office where departmental silos are easier to fuel than to dissolve (Programmes has <em>never</em> been supportive of Fundraising/Fundraising doesn’t <em>care</em> what’s involved in Programmes’ work); Working with the face-to-face team leader who doesn’t know how to equip their team to get through the morning, so they cope by creating private signals for the team to use to share a potential donor’s rudeness. It goes on, but these are plenty enough examples for us to look at.</p>
<p>The us-and-them approach tends to give us easy, sound bite answers:</p>
<p style="padding-left: 30px;">Q: Why do the customers keep asking me questions?</p>
<p style="padding-left: 30px;">A: Because they are idiots.</p>
<p style="padding-left: 30px;"> </p>
<p style="padding-left: 30px;">Q: Why won’t the person in that department give me what I need?</p>
<p style="padding-left: 30px;">A: Because they are unhelpful.</p>
<p style="padding-left: 30px;"> </p>
<p style="padding-left: 30px;">Q: Why did that member of the public just snap at me?</p>
<p style="padding-left: 30px;">A: Because they are a horrible, snappy person.</p>
<p> </p>
<p>It’s easier to see, I think, the inherent negativity of this us-and-them worldview when you line these up next to each other. But when they are littered through our day-to-days, it’s much easier to fail to spot the negativity or the fact that not one of these answers the question posed. They just restate our opinion of what has happened. Why isn’t that person being helpful? Because they are unhelpful.</p>
<p>It’s a very 2-D worldview, that.</p>
<p>A more interesting worldview is to be curious about people’s drivers. <em>Why</em> are they doing that? Rather than repeating what they are doing with different words. It’s more time-consuming, sure, but is ultimately more rewarding, too. And we all like rewards, let’s be honest.</p>
<p>Thinking about people’s drivers when asking questions is a little less definitive than us-and-them answers, but could look a bit like this: </p>
<p style="padding-left: 30px;">Q: Why do the customers keep asking me questions?</p>
<p style="padding-left: 30px;">A: Maybe they are out of their comfort zone, so are not firing on all cylinders. And whereas I stare at the wall of trainers all day, maybe they beelined for assistence and haven't seen them...so maybe they would really appreciate being looked after in the store they are trying to shop in.</p>
<p style="padding-left: 30px;"> </p>
<p style="padding-left: 30px;">Q: Why won’t the person in that department give me what I need?</p>
<p style="padding-left: 30px;">A: Maybe they don’t really understand why I’m asking. Maybe I’ve failed to demonstrate why it’s important. Did I explain this project to them and why their help was relevant?</p>
<p style="padding-left: 30px;"> </p>
<p style="padding-left: 30px;">Q: Why did that member of the public just snap at me?</p>
<p style="padding-left: 30px;">A: It's possible they are having a much worse day than me. Maybe I can assert more control over this situation, where there is great potential for me to feel powerless, by smiling and wishing them well.</p>
<p> </p>
<p>Something-more-interesting sells more shoes, seeps through more silos, signs up more supporters. Something-more-interesting gives us leverage to affect our environments in a way that us-and-them never will and, don't underestimate the importance of this, gives us more control over whether our jobs are crappy or not.</p>
<p>In a knowing misinterpretation of the proverb: May we live in interesting times.</p>
<p> </p>
<p> </p>
<p>________</p>
<p>*Trainers is sneakers for anyone who needs a translation.</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/Ct6dTNiyQno" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2011/02/us-them-and-something-more-interesting.html</feedburner:origLink></entry>
    <entry>
        <title>Fundraiser walks into a bar...</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/hWHpJRh5gwU/fundraiser-walks-into-a-bar.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2010/12/fundraiser-walks-into-a-bar.html" thr:count="2" thr:updated="2010-12-09T21:27:00+00:00" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c0148c68ad6e4970c</id>
        <published>2010-12-09T01:50:04+00:00</published>
        <updated>2010-12-09T20:32:52+00:00</updated>
        <summary>There are two parts to this story. I will tell you one and, if you are lucky, my friend Richard might tell you the other, funnier, part one day. This bit is interesting though.
</summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor care" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donors" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Not for profit" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="brand" />
        <category scheme="http://sixapart.com/ns/types#tag" term="cancer" />
        <category scheme="http://sixapart.com/ns/types#tag" term="cancer research uk" />
        <category scheme="http://sixapart.com/ns/types#tag" term="charities" />
        <category scheme="http://sixapart.com/ns/types#tag" term="cruk" />
        <category scheme="http://sixapart.com/ns/types#tag" term="donors" />
        <category scheme="http://sixapart.com/ns/types#tag" term="fundraising" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p>There are two parts to this story. I will tell you one and, if you are lucky, my friend Richard might tell you the other, funnier, part one day. This bit is interesting though.</p>
<p> </p>
<p>So me and my friend Richard walk into a bar (no, this bit isn’t the joke part, I promise). We walk into the bar with the specific intent of booking some space that Friday for his leaving drinks. </p>
<p>The chap behind the bar is both very nice and very helpful. He reserves us an area and explains that it won’t be him, but one of the other bar managers, who looks after us that night. He won’t be in work because he’ll be doing some fundraising. Just mentions it in passing like that...clearly not realizing that he’s let slip to two fundraisers. Immediately, we must know everything. </p>
<p>“Oh right?”</p>
<p>“What sort of fundraising are you doing?”</p>
<p>“Oh just driving some stuff around.”</p>
<p>“What stuff?”</p>
<p>“Where driving? Why driving?”</p>
<p>“I’m just helping out picking up some old clothes.”</p>
<p>“Oh yeah?”</p>
<p>“Yeah, just picking them up and dropping them off.”</p>
<p>Now we just look at him until he carries on.</p>
<p>“Well, just some jumble sale stuff, for fundraising.”</p>
<p>More looking.</p>
<p>"I'm collecting clothes from different places up north, for jumble, to sell for a charity."</p>
<p>“That’s brilliant!”</p>
<p>“Which charity for?”</p>
<p>“It’s for kids with cancer.”</p>
<p>Okay so we weren’t quite so myopic and belligerent as that, but the bar manager’s bit is accurate. It took more than a minute of extra, gentle prodding (not actively wanting to sound like charity maniacs, by this point) to discover that “kids with cancer” was Cancer Research UK.</p>
<p>It’s not every day that I get to look straight through a donor’s eyes so I always love taking advantage of it when I do get to. There are numerous things about this conversation that were interesting, but there is one that resonates a lot with me.</p>
<p>We can be a tiny charity brand or a huge charity brand. Doesn't matter. Donors give to their own causes.</p>
<p>(And of course we should know this when we talk to them.)</p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/hWHpJRh5gwU" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2010/12/fundraiser-walks-into-a-bar.html</feedburner:origLink></entry>
    <entry>
        <title>"Sorry" can be hard. But don't underestimate that sneak "thank-you".</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/kV46aWOewq0/sorry-can-be-hard-but-dont-underestimate-that-sneak-thankyou.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2010/08/sorry-can-be-hard-but-dont-underestimate-that-sneak-thankyou.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c0133f2f92254970b</id>
        <published>2010-08-10T19:11:34+01:00</published>
        <updated>2010-08-10T19:11:34+01:00</updated>
        <summary>Saying thank you is hard sometimes. Personally or professionally. Some people find it easy. Some don't. And I think the latter is actually pretty common.

I've just started working with a local DC charity called City at Peace (Did you say innovative conflict resolution for young people? Okay, I'm in...) and I think they just produced, on the fly, one my favourite thank-yous that I've seen in ages - from a non-profit or anyone, really. </summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor care" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Not for profit" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="charity" />
        <category scheme="http://sixapart.com/ns/types#tag" term="City at Peace DC" />
        <category scheme="http://sixapart.com/ns/types#tag" term="DC" />
        <category scheme="http://sixapart.com/ns/types#tag" term="fundraising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="non-profit" />
        <category scheme="http://sixapart.com/ns/types#tag" term="thank you" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p>Saying thank you is hard sometimes. Personally or professionally. Some people find it easy. Some don't. And I think the latter is actually pretty common.</p>
<p>I've just started working with a local DC charity called <a href="http://cityatpeacedc.org/" target="_blank" title="City at Peace DC homepage">City at Peace</a> (<em>Did you say "innovative conflict resolution for young people"? Okay, I'm in...</em>) and I think they just produced, on the fly, one my favourite thank-yous that I've seen in ages - from a non-profit or anyone, really. I've lots more to say on this topic and on how this lovely letter came about, but for now I'm posting these pics and running - and I'll try to follow up tomorrow.</p>
<p>If you're in the DC area, we're going to be at a <a href="http://www.facebook.com/event.php?eid=149194608428583" target="_blank" title="Happy hour Facebook page.">happy hour</a> tonight, celebrating the end of a massively successful summer programme this year for the kids involved at City at Peace DC. You are more than welcome to join!</p>
<p><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0134861c8b23970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_1491" class="asset  asset-image at-xid-6a01156f9f4c00970c0134861c8b23970c" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0134861c8b23970c-500wi" style="display: block; margin-left: auto; margin-right: auto;" /></a></p>
<p><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f2f90c64970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_1492" class="asset  asset-image at-xid-6a01156f9f4c00970c0133f2f90c64970b" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f2f90c64970b-500wi" style="display: block; margin-left: auto; margin-right: auto;" /></a></p>
<p><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0134861c9277970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_1493" class="asset  asset-image at-xid-6a01156f9f4c00970c0134861c9277970c" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0134861c9277970c-500wi" style="display: block; margin-left: auto; margin-right: auto;" /></a> <br /> <a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f2f91b87970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="IMG_1494" class="asset  asset-image at-xid-6a01156f9f4c00970c0133f2f91b87970b" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f2f91b87970b-500wi" style="display: block; margin-left: auto; margin-right: auto;" /></a> <br /><br /></p>
<p> </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/kV46aWOewq0" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2010/08/sorry-can-be-hard-but-dont-underestimate-that-sneak-thankyou.html</feedburner:origLink></entry>
    <entry>
        <title>If the Caps ever got anywhere, then maybe they’d play dirty like the Flyers…</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/UQosPk-3EiI/if-the-caps-ever-got-anywhere-then-maybe-theyd-play-dirty-like-the-flyers.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2010/08/if-the-caps-ever-got-anywhere-then-maybe-theyd-play-dirty-like-the-flyers.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c0133f2d4117d970b</id>
        <published>2010-08-03T23:32:16+01:00</published>
        <updated>2010-08-03T23:32:16+01:00</updated>
        <summary>It’s bad practice to be snide about your competition or opposition. The worst way I think that you can do this is to point to someone else’s problems or failings to deflect from your own. I take that back – it’s worse if you do that and are actively fabricating as you go. But none of the above makes you look good, let’s be honest...</summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor care" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Not for profit" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="charities" />
        <category scheme="http://sixapart.com/ns/types#tag" term="donor care" />
        <category scheme="http://sixapart.com/ns/types#tag" term="face-to-face fundraising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="fundraising" />
        <category scheme="http://sixapart.com/ns/types#tag" term="marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="non-profits" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c013485f79534970c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Washington+Capitals+v+Philadelphia+Flyers+6bVtN1BedX1l" class="asset  asset-image at-xid-6a01156f9f4c00970c013485f79534970c" src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c013485f79534970c-320wi" style="margin: 0px 0px 5px 5px;" /></a></p>
<p>It’s bad practice to be snide about your competition or opposition. The worst way I think that you can do this is to point to someone else’s problems or failings to deflect from your own. I take that back – it’s worse if you do that and are actively fabricating as you go. But none of the above makes you look good, let’s be honest...</p>
<p>I have a standing Saturday night date when I’m in DC with a girlfriend of mine, Sarah. We go to the <a href="http://www.ironhorsedc.com/" target="_blank" title="Iron Horse">Iron Horse</a> in Chinatown and we barfly for the evening, catching up and generally just laughing at things and meeting interesting people.</p>
<p>This Saturday night, two guys came over to talk to us. One of them started to talk about hockey. Sarah’s main game is hockey and she’s inducting me into the sport. What will be useful to know before I go on:</p>
<ul>
<li>The DC team is the <a href="http://capitals.nhl.com/" target="_blank" title="Caps' site">Capitals</a></li>
<li>The Philadelphia team is the <a href="http://flyers.nhl.com/" target="_blank" title="Flyers' site">Flyers</a></li>
<li>The winning goalie of a game gets to keep the puck from said game</li>
<li>The Flyers goalie, as far as I understand it, has been stealing pucks when they lose</li>
</ul>
<p>So Sarah and this guy are talking hockey and the second guy and I are talking about I don’t know what. I chime back in when the hockey guy raises his voice. He’s from Philly and Sarah thinks the Flyers are thugs. Sarah usually has some grounding to the things she says, thus, when the guy says that’s not the case, she points at some of the ways in which they have been thuggish.</p>
<p>What’s both funny and interesting is the way this guys reacts. At no point does he begin to dispute any of the content of what Sarah’s saying, but keeps saying they aren’t thugs and getting a little more tense around the eyes - and his voice is picking up each time he speaks. You can see the cogs going as he tries to think of bad things to say about the Capitals, Sarah’s team.</p>
<p>Not knowing enough about hockey, I watch this go back and forth for a bit, like a game of ping-pong, nodding here and there when I understand things. Sarah, not remotely riled, talks about the puck stealing - it seems this is pretty dirty by the honour system of ice hockey - and the reaction she gets is comical. You have to picture this in the sort of combined tone of Harry Enfield’s <a href="http://www.youtube.com/watch?v=kfHM568oBWg&amp;feature=related" target="_blank">Kevin</a>, but if he were a stereotypical 1980s’ American <a href="http://www.youtube.com/watch?v=o4EM0qPNbYQ" target="_blank" title="Andrew Clark">jock</a>.</p>
<p>He leans in and near-shouts, “Well MAYBE if the Caps ever made it ANYWHERE then they’d…”</p>
<p>I don't remember what he finished the sentence with because I was distracted by how ludicrous the start of it was. Clearly I don’t know hockey too well, but I can spot bunk logic and I felt an overwhelming desire at this point to call shenanigans on the conversation.</p>
<p>I suggested that “Maybe you’d be nasty, too” wasn’t a valid argument. I said I didn’t know hockey, but that I was a Liverpool Football Club supporter and if my team did something really stupid, I’m going to want them to be held accountable, as that’s no way to represent my town. I said I hold my team high enough in my regard that they need to behave with some level of honour and I won’t just defend them blindly. If you want to take pots shots at them, you need to have some sort of rooting in facts, but bring it on – I’m not going to say, “That team over there are way worse than we are, so shut up,” or “Well maybe if you guys didn’t suck you’d start spitting in people’s eyes, too.”</p>
<p>I acknowledge that he may have received a slightly more impassioned point of view because it was 11pm in a bar. On he other hand, maybe not...Either way, I'm guessing the guy hated us both by this point and no doubt was sorry he’d come to talk to us at all. But why am I telling you about some aggressive guy from my Saturday night in a bar? Read on…</p>
<p>For anyone who hasn’t known me that long, I cut my teeth, pretty much straight out of university, as a street fundraiser. I could write volumes on what you learn if that is the right job for you and you do it for a little while  - and no doubt I will at some point – but most of what you learn is in fact un-learning. You learn not to take a lot of things personally. You learn to say “I’ve no idea what’s going on in that person’s day, so I won’t judge.” You learn the art of reframing a situation that looks initially terrible and using it to try and get the best out of both it and the people around you. And, a more specific example, you learn that saying bad things about someone else in your field or industry doesn’t create genuine gains for your team.</p>
<p>Street fundraisers get asked things regularly like <em>Why is Concern Worldwide better than Oxfam? Why should I give to Save the Children when I give to the Red Cross?</em> It’s an art (really, I’m not kidding) answering these questions and showing the differences, or the complexities of how two organizations might compliment each other when they work together on the ground, whilst still demonstrating how important it is to give to THIS organization – and without taking the shortcut.</p>
<p>The shortcut is, of course, <em>everyone else sucks.</em> But there is no longevity in that position – and, double blow, it’s just not true, so at some point you’re going to show up as a liar. Bummer.</p>
<p>Any fundraiser worth their salt has unlearnt this shortcut and is pretty familiar with the art form so doesn’t dilly-dally with nastiness about other organizations. As soon as you’re doing that, you look like you don’t have enough faith in your own team. If you don’t believe in the charity you work for, then someone else is unlikely to just because you say they should.</p>
<p>I thought this was worth highlighting, because of course there are various routes to learning/unlearning this lesson, but not everybody has done so or has had the right teacher. And it's probably an ongoing lesson, too. Honestly, it wouldn’t be the worst thing in the world for everyone to have to go do a week of street fundraising, but that’s by-the-by. My point is we’re stronger when we’re not snidey or taking short cuts.</p>
<p>People <em>like</em> when other people claim their mistakes. We know where we stand with them if someone's honest about where they've made mistakes. Often we actually like you more for it. So we should be sticking our flag in the stuff we do wrong and learning from it. I’m not saying it’s always going to be pretty, but it’s generally our best bet.</p>
<p>As the guy walked away from us on Saturday, Sarah looked at me and said, “I wouldn’t have even cared if he’d just said, ‘Yeah, we do play dirty’.”</p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/UQosPk-3EiI" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2010/08/if-the-caps-ever-got-anywhere-then-maybe-theyd-play-dirty-like-the-flyers.html</feedburner:origLink></entry>
    <entry>
        <title>SOCIAL media..? Social MEDIA..?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/CXLiPuiZwss/social-media-social-media.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2010/07/social-media-social-media.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c013485a4d67b970c</id>
        <published>2010-07-23T18:52:36+01:00</published>
        <updated>2010-07-23T18:52:36+01:00</updated>
        <summary>I went to a Seth Godin event yesterday. This of course has left me with lots of food for thought. 

Something landed in my inbox this morning that made me wrinkle my brow then, as I read further, my nose and, with both still wrinkled and probably looking a little rat-ish by this point, think about how we go about finding the right people.</summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="online fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="digital" />
        <category scheme="http://sixapart.com/ns/types#tag" term="education" />
        <category scheme="http://sixapart.com/ns/types#tag" term="membership" />
        <category scheme="http://sixapart.com/ns/types#tag" term="online marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="recruitment" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/"><div xmlns="http://www.w3.org/1999/xhtml">

<p class="MsoNormal"><span lang="EN-US">I went to a Seth Godin event yesterday. This
of course has left me with lots of food for thought.</span> </p>

<p class="MsoNormal"><span lang="EN-US">Something landed in my inbox this morning
that made me wrinkle my brow, then, as I read further, my nose and, with both
still wrinkled and probably looking a little rat-ish by this point, think about how we go about finding the right people. </span></p><p class="MsoNormal"><span lang="EN-US">Something Seth
advocates that I think I’m with him on is not having a C.V. Your work and your
network should talk for themselves. If they don’t then what have you been
doing?</span></p>

<p class="MsoNormal"><span lang="EN-US">What came to my inbox was a job advertisement
for a social media/online communities managerial role. It came to me through
one of the groups I’m a member of that focuses on social media. One of the quirkier ones, at that.</span></p>

<p class="MsoNormal"><span lang="EN-US">Yet when the ad got to the required stuff
for the candidate, the first thing it asks for is a 4 year degree. Then,
in the point that is SECONDARY to this, it asks for a basic understanding of Web 2.0. (I started that
paragraph with “yet” because that type of role and that avenue for telling me
about it would imply that this was not the tack taken to recruit
people.) </span></p><p class="MsoNormal"><span lang="EN-US">Here, have a look:</span></p>

<p class="MsoNormal">
<a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f2804544970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false"><img alt="Screen shot 2010-07-23 at 13.22.25" border="0" class="asset asset-image at-xid-6a01156f9f4c00970c0133f2804544970b image-full " src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f2804544970b-800wi" style="display: block; margin-left: auto; margin-right: auto;" title="Screen shot 2010-07-23 at 13.22.25" /></a> <br /> </p>

<p class="MsoNormal"><span lang="EN-US">That just strikes me as upside down. </span></p>

<p class="MsoNormal"><span lang="EN-US">I'm not against degrees (I'm a far wilder advocate of good education than you could possibly know), but why does a degree ensure you know how to
build and motivate communities - especially ones in such a fast-changing environment as digital? And a basic understanding of the concept of Web 2.0
isn't going to ensure that you can inspire user-generated content, is it?</span></p>

<p class="MsoNormal"><span lang="EN-US">Of course we all have different "right" people. Maybe this role is actually looking for
someone to fit in with an already-defined corporate culture. In which case, I’m
just plain wrong about all of the above and the ad is good to go. If that’s not what
you’re after though, and it’s never going to be what I’m after, then a rethink of
how we get the great people is necessary.</span></p>

<xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/SocialFrog/~4/CXLiPuiZwss" height="1" width="1" /></div></content>



    <feedburner:origLink>http://www.socialfrog.co.uk/2010/07/social-media-social-media.html</feedburner:origLink></entry>
    <entry>
        <title>An offline Twitter chat shared</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SocialFrog/~3/kqVbqqCluRg/an-offline-twitter-chat-shared.html" />
        <link rel="replies" type="text/html" href="http://www.socialfrog.co.uk/2010/07/an-offline-twitter-chat-shared.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a01156f9f4c00970c013485646b4e970c</id>
        <published>2010-07-13T04:33:30+01:00</published>
        <updated>2010-07-13T18:39:48+01:00</updated>
        <summary>This might win the prize for laziest blog I’ve ever written. Are there prizes for that? I’m getting one if there are.

I got almost shockingly great feedback to my Twitter and my drug habit post this week (THANK you to anyone who took the time) and at a similar time I got some great feedback from a friend on a brain dump of an email that I’d done for her on how to get started on Twitter. I thought I might just share the email straight, on the off chance that it’s as useful to anyone else as it was to her.</summary>
        <author>
            <name>Social Frog</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Charities" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor care" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donor journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="donors" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="integrated fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Not for profit" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="online fundraising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Science" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="supporter journey" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Weblogs" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://www.socialfrog.co.uk/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;
&lt;a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c013485644c22970c-popup" onclick="window.open(this.href,&amp;#39;_blank&amp;#39;,&amp;#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&amp;#39;); return false" style="float: right;"&gt;&lt;img alt="Stan the Horse" class="asset asset-image at-xid-6a01156f9f4c00970c013485644c22970c " src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c013485644c22970c-200wi" style="width: 200px; margin: 0px 0px 5px 5px;" title="Stan the Horse" /&gt;&lt;/a&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;; line-height: 14px; font-size: 12px; "&gt;This might win the prize for laziest blog
I’ve ever written. Are there prizes for that? I’m getting one if there are.&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;I got almost shockingly great feedback to my
&lt;/font&gt;&lt;a href="http://www.socialfrog.co.uk/2010/07/twitter-and-my-drug-habit.html" target="_blank" title="Twitter drug blog"&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Twitter and my drug habit&lt;/span&gt;&lt;/a&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt; post this week (THANK you to anyone who took the time) and at a similar time I got some great feedback from
a friend on a brain dump of an email that I’d done for her on how to get
started on Twitter. I thought I might just share the email straight, on the off
chance that it’s as useful to anyone else as it was to her. &lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="line-height: 16px; font-size: 13px; "&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Read on knowing the following things:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoListParagraphCxSpFirst" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;mso-fareast-font-family:Geneva;
mso-bidi-font-family:Geneva;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;1.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font:7.0pt &amp;quot;Times New Roman&amp;quot;"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&amp;#0160; &amp;#0160;1.&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;This is, to all intents and
purposes, the exact email I sent – I’ve pretty much fixed one typo, pulled out names and added some hyperlinks, in case you get bored* &lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;mso-fareast-font-family:Geneva;
mso-bidi-font-family:Geneva;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;2.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font:7.0pt &amp;quot;Times New Roman&amp;quot;"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&amp;#0160; &amp;#0160;2.&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;It’s very colloquial - it is NOT a
professional thought piece. It is an on the fly, series of words written at circa
2am to catch my friend before she flew out to a project in the field. You&amp;#39;ll get a tiny bit of overlap if you read the druggy blog, too&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;mso-fareast-font-family:Geneva;
mso-bidi-font-family:Geneva;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;3.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font:7.0pt &amp;quot;Times New Roman&amp;quot;"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&amp;#0160; &amp;#0160;3.&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;It was written for someone with
little to no Twitter experience&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;mso-fareast-font-family:Geneva;
mso-bidi-font-family:Geneva;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;4.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font:7.0pt &amp;quot;Times New Roman&amp;quot;"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&amp;#0160; &amp;#0160;4. If you like, y&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;ou could put yourself in the shoes
of someone who works in the non-profit sector, is very bright, social by nature
and excited about using new tech to its best, but knows she doesn’t know much
about Twitter, so doesn’t want to jump in and do it blindly. You don’t have to
do that bit, but that’s who I was writing to. I’ve changed her name to Kelly
because I haven’t asked her if it’s okay to use her real name! (She&amp;#39;s still in the field.)&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;5. I couldn&amp;#39;t for the life of me think of a relavent picture for this that wasn&amp;#39;t the Twitter bird again, so you&amp;#39;re getting nice pictures of an old fun fare that was in London recently, just to break the text up. Yes, sorry, that horse called Stan is not a protagonist. The one further down called Chris, he&amp;#39;s not either. They are decoys. I tried to embed a NASA video, but seems their site is glitchy, so we&amp;#39;ll just have to see how that holds up. Sorry again. Everything else will be relevant, I promise&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Okay, here you go:&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Kelly,&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;
mso-bidi-font-size:9.0pt;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span size="3;" style="font-family: &amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-size: 12px; line-height: 14px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;So then. Twitter. I thought I could stick
some basic premise stuff down, a couple of tips to bear in mind as you get
started and then point you in the direction of a couple of blogs. Then we can
discuss at whatever length over &lt;/font&gt;&lt;a href="http://www.mandudc.com/" target="_blank" title="MANDU! Heart Mandu..."&gt;sojutinis&lt;/a&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt; :) Please ignore if this is bullet-y,
I am just a bit tight on time at the moment. Anything doesn&amp;#39;t make immediate
sense, too, then just holler! You are getting a first draft download from my
brain, so there may well be some odd bits!&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Before I start, I&amp;#39;m working on the
assumption that you know how to follow, unfolow people, etc. Let me know if not
and I&amp;#39;ll send some more thoughts.&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;The key thing&amp;#0160;about&amp;#0160;Twitter is
that it is a conversation.&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;So a good rule of thumb is to ask yourself
when you tweet if this is something you would say in conversation. I frequently
probably say&amp;#0160;weird&amp;#0160;things in conversation, so when I am tweeting a
lot, no doubt my tweet stream can get a bit quirky but that&amp;#39;s just me, so it&amp;#39;s
fine. The stuff you need to look out for, especially if you are some sort of
nfp are, for instance, asking for money/time/things before you&amp;#39;ve built a
relationship with anyone or expecting people to be interested just because
you&amp;#39;re a nfp. On Twitter you have to earn your followers and earn their
respect. This is how you get your influence. When you have built your influence,
then you can ask for things. This is a pretty healthy reality check for anyone, I think.&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;The major risk, in my eyes, of being a not
for profit and not understanding twitter, is that you get very &amp;quot;push&amp;quot;
communication in your style - basically, you rely on pushing out the
information that you org wants to get to people, rather than using twitter to
find out what they want to hear about. BLANK ORG in the UK, for instance, used
to start most tweets with &amp;quot;REPORT:&amp;quot;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Problems with this?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;1. Stop shouting at me. I was having a
nice day, why are you shouting at me?&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;2. Twitter is a really human forum, so
give me an opinion or tell me why I should read this first off, don&amp;#39;t just tell
me you have a report&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;3. The BLANK ORG Twitter account hadn&amp;#39;t
built a relationship with me that meant it could demand I do something and
goddamnit I have enough reports to read&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;4. It&amp;#39;s repetition of something a bit crap
when they are using it all the time&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;5. Don&amp;#39;t shout the word &amp;quot;report&amp;quot;
at me. It&amp;#39;s not an enticing or sexy word now, is it, BLANK ORG?&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;6. Are you ever just going to say
&amp;quot;hello&amp;quot;? You don&amp;#39;t care about me at ALL!&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;BLANK ORG didn&amp;#39;t understand that twitter
was&amp;#0160;about&amp;#0160;interaction. (They are an interesting case study and I
should check back in with them to see how their twitter stream looks now, as I
unfollowed them pretty quickly!) Anyway, the opposite, in communications speak,
of push comms, is &amp;quot;pull&amp;quot; comms. So, those based around what people
actually want to know and what is importantly to them. A great place to start
before you actually start tweeting, could be to ask yourself what your org can
contribute to the twitter community - what are you trying to do as an org and
what do you offer? What help or advice are you able to share? What is your
positioning? i.e. Fundraising is heavy in my positioning, so I will share a
great piece of fundraising research if I have it, but I am also a massive geek,
so I was going wild on Twitter &lt;/font&gt;&lt;a href="http://www.nasa.gov/" target="_blank" title="Space agency!"&gt;NASA&lt;/a&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt; were streaming footage from a rocket they
had swinging around the moon last year (a rocket around the moon!!!). These sorts of things also&amp;#0160;tell you that
I&amp;#39;m not just on Twitter because I want something from you.&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;span size="3;" style="font-family: &amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-size: 12px; line-height: 14px;"&gt;&lt;br /&gt;&lt;p align="center" class="asset asset-video" style="display: block; margin: 0 auto;"&gt;&lt;/p&gt;&lt;script src="http://cdn-akm.vmixcore.com/vmixcore/js?auto_play=0&amp;amp;player_name=uvp&amp;amp;width=512&amp;amp;height=332&amp;amp;player_id=1aa0b90d7d31305a75d7fa03bc403f5a&amp;amp;t=28656fdbf2e02239da74d3cecafb5fc4" type="text/javascript"&gt;&lt;/script&gt;&lt;p&gt;&lt;/p&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Asks -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Don&amp;#39;t ask for something before you have
people who trust you and before you&amp;#39;ve earnt the right to ask them for things.
This, again, you can moderate with the &amp;quot;would I say this in
conversation?&amp;quot; rule. i.e. Would you walk into my living room if you&amp;#39;d only
talked to me once on the bus and ask me for 50 bucks without really saying
hello? No, you would not. And, alternatively, I would think you were rude for
doing so and probably not want to talk to you again :) Like I said, this is a
good rule of thumb.&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span size="3;" style="font-family: &amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-size: 12px; line-height: 14px; "&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Read -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Before you really get tweeting, you should
READ. Mess about with with the search on twitter and look for things that you
are interested in or that might be relevant to you/what you do. Read what
people are saying, look at&amp;#0160;what&amp;#0160;people are hashtagging (this denotes
an area of interest, sometimes a conversation, sometimes something that the
author wants to make available for easy search by anyone else - an easy example
of this is &lt;/font&gt;&lt;a href="http://twitter.com/#search?q=%23worldcup" target="_blank" title="Twitter world cup stream"&gt;#worldcup&lt;/a&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Conversations -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;If you see a conversation that you want to
get involved in, then just chip in. This is how we make friends and learn
things. (Let me know if you don&amp;#39;t know how to do this - I&amp;#39;m trying to remember
how much you&amp;#39;d used this before...) People may or may not answer depending on
the volume of tweeters involved in the chat, but keep chipping in or asking
questions. I generally make it a rule to answer EVERYTHING that people address
to me. It&amp;#39;s good practice (think conversation, think common courtesy, etc.),
but I also do not have a crazy number followers, so the work load isn&amp;#39;t heavy,
thus I can.&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Your profile and who you are -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Fill out your profile (with avatar) so
people can see you if they want to know. Have a think about this and how much
or little you want to put in. Maybe have a look at other people and see what
you like about how they&amp;#39;ve described themselves. This and your recent tweets
will likely be what people use to decide whether to follow you or not. And you
should always have an actual person with a name, who is answerable for the
tweets - you can even do this if there are multiple people tweeting from one
account (ask me how if you might be doing this). This is both for authenticity
(we are leagues beyond the time where cut &amp;amp; paste answers are acceptable)
and it also give personality to your tweets. Your tweets should be a combo of
your work and you. Otherwise you are boring and no one will want to talk to
you. Kelly, however, is very interesting, and only maniacs wouldn&amp;#39;t want to
speak to her.&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Hashtags -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Let me know if you don&amp;#39;t know how to use
these in searches, etc. They are very useful and great fun, too actually!&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Regular conversations -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;There are regular conversations that go on
on Twitter (using a hashtag reference to mark themselves) about all kinds of things.
A fun one is #LYTchat, which takes place on a Sunday night, I&amp;#39;m trying to
remember exactly when, but about 9pm EST. That&amp;#39;s just a bunch of people
answering broad questions on how you organize your life and stay happy. I like
&lt;/font&gt;&lt;a href="http://twitter.com/elizabethpw" target="_blank" title="Elizabeth&amp;#39;s twitter stream"&gt;Elizabeth PW&lt;/a&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;, the chick that runs it - ANYWAY, I throw that in because it&amp;#39;s an
easy way to get a handle on how the regular conversations work, regardless of&amp;#0160;what&amp;#0160;the
topic is. Do a search for that hashtag at about that time on a Sunday night and
have a look. You can of course chip in whenever you like.&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;, Verdana, sans-serif; line-height: 15px; font-size: small; "&gt;
&lt;a href="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f23ebd43970b-popup" onclick="window.open(this.href,&amp;#39;_blank&amp;#39;,&amp;#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&amp;#39;); return false" style="float: left;"&gt;&lt;img alt="Chris the Horse." class="asset asset-image at-xid-6a01156f9f4c00970c0133f23ebd43970b " src="http://socialfrog.typepad.com/.a/6a01156f9f4c00970c0133f23ebd43970b-200wi" style="width: 200px; margin: 0px 5px 5px 0px;" title="Chris the Horse." /&gt;&lt;span style="color: #000000; font-family: &amp;#39;Trebuchet MS&amp;#39;; line-height: 14px; -webkit-text-decorations-in-effect: none; font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;, Verdana, sans-serif; line-height: 15px; font-size: small; "&gt;&amp;#0160;&lt;/span&gt;&amp;#0160;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;So, to sum up my tiny crash course intro
to twitter -&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Your account should be a combination of
you and your org&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Your authenticity will be what wins people
over&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Don&amp;#39;t be afraid to bring your sense of
humour. In fact, make sure you do.&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;On the whole, Twitter is a really warm,
enabling environment, so don&amp;#39;t be afraid to just get started. There is the
occasional jackass on there, but they tend weed themselves out and stop
tweeting, because they aren&amp;#39;t welcome&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Blogs on Twitter:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Chris Brogan is always worth a look:&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/"&gt;&lt;span style="mso-bidi-font-size:12.0pt;color:#2A5DB0"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Mark Phillips is my old boss and a bit of
a genius (Mark is just worth keeping up with, full stop, too)**:&amp;#0160;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.queerideas.co.uk/my_weblog/2009/05/my-seven-stages-of-twitter.html"&gt;&lt;span style="mso-bidi-font-size:12.0pt;color:#2A5DB0"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;http://www.queerideas.co.uk/my_weblog/2009/05/my-seven-stages-of-twitter.html&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Social Examiner blog - some of this you&amp;#39;ll
look at and think it&amp;#39;s child&amp;#39;s play, some of it you&amp;#39;ll look at and learn from,
that’s this blog’s strength. Scout around for what’s useful to you, run a
search for twitter blogs on the site:&amp;#0160;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.socialmediaexaminer.com/how-to-make-twitter-more-useful-for-your-business/"&gt;&lt;span style="mso-bidi-font-size:12.0pt;color:#2A5DB0"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;http://www.socialmediaexaminer.com/how-to-make-twitter-more-useful-for-your-business/&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Also, Mashable blog, useful keeping even
vague tabs on these guys. Geeky blog, thus I like ‘em:&amp;#0160;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://mashable.com/2009/05/09/twitter-customer-service/"&gt;&lt;span style="color:#2A5DB0"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;http://mashable.com/2009/05/09/twitter-customer-service/&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size:10.0pt;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span size="3;" style="font-family: &amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-size: 12px; line-height: 14px; "&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;Please consider that to be Round One. I
really hope it&amp;#39;s useful at least somewhat to get started with. Let me know what
you think and come back with questions if you have them! Look forward to
catching up non-virtually next month :)&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:9.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;Travel safe, take care,&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;a- x&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;span size="3;" style="font-family: &amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-size: 12px; line-height: 14px;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" style="font-size:10.0pt;mso-bidi-font-size:
12.0pt"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" style="font-size:10.0pt;mso-bidi-font-size:
12.0pt"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;That’s all folks. Except for to request that the lazy blog prize is vegan cake, if possible. Ta.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" style="font-size:10.0pt;mso-bidi-font-size:
12.0pt"&gt;&lt;o:p&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span size="3;" style="font-family: &amp;#39;Trebuchet MS&amp;#39;"&gt;&lt;span style="font-size: 12px; line-height: 14px;"&gt;__________________________________&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size:10.0pt;mso-bidi-font-size:12.0pt;
color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;* As an experiment in self-discipline, I’ve
actually left the typos in, barring the one I stated (I had written “wold”
instead of “wild”), to see if I can be less precious about it. It’s making my
skin itch, but I’m kind of standing strong. I hope it doesn’t disrupt your
reading too much.&lt;o:p&gt;&lt;/o:p&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span lang="EN-US" style="font-size:10.0pt;mso-bidi-font-size:
12.0pt"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt;**&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span lang="EN-US" style="font-size:10.0pt;mso-bidi-font-size:
12.0pt;color:black;mso-ansi-language:EN-GB"&gt;&lt;span style="font-size: 14px; "&gt;&lt;span style="font-size: 13px; "&gt;&lt;span style="font-size: 12px; "&gt;&lt;span style="font-family: &amp;#39;Trebuchet MS&amp;#39;;"&gt; As an ex-Frog of the &lt;/span&gt;&lt;a href="http://www.bluefroglondon.com/" target="_blank" title="Bluefrog"&gt;Blue&lt;/a&gt;&lt;font face="&amp;#39;Trebuchet MS&amp;#39;"&gt;
variety, I feel totally compelled to add that I debated taking this out as I
think it verges on vomit-worthy sycophantic when you put it in a public forum.
I left it, as it is what I wrote and, well, what I think. Mark, if you pick this up, I’ll
write something nasty about you in a future blog to balance out, K?&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
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    <feedburner:origLink>http://www.socialfrog.co.uk/2010/07/an-offline-twitter-chat-shared.html</feedburner:origLink></entry>
 
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