Josh Dorfman grew The Lazy Environmentalist Newsletter to 100,000 subscribers. And now he’s growing his second newsletter, Supercool, while running his company, Plantd.

So, I spoke to him about growing newsletters, podcasts, the environment, AI, and so much more.

In this episode you’ll discover…

• How Josh grew Lazy Environmentalist and is doing the same with Supercool
• Several tech companies doing interesting things in the climate and environment space
• How to grow podcasts, and newsletters
• And so much more

Resources mentioned in this episode

Supercool

Josh Dorfman’s LinkedIn

The post He Grew a Newsletter to 100K Once. Here’s How He’s Doing It Again appeared first on .

What separates a top 1% media buyer who has one success story after another from those struggling to break even?

I was curious, so I invited David Schloss to the Scroll Halters podcast to tell us all about the latest ad strategies and funnels that are killing it for him and his clients.

He has been running digital ads since 2007, and since then, he has directly managed or overseen over $300 million in ad spend.

Do you want to generate over 3+ ROAS out of every ad campaign?

Here’s what David shared that will get most media buyers to change their approach to media buying…

In this episode, you will discover…

• What ad funnels are working right now
• The different types of ads that work on YouTube, TikTok, and Facebook
• What to do before you run a single cent on ad
• And so much more…

Resources mentioned in this episode

Convert ROI

Convert University

David Schloss LinkedIn Profile

David Schloss Facebook Profile

The post ​​Lessons Learned After Spending $300M on Ads: The Top 1% Media Buyer’s Playbook appeared first on .

When most people write copy for men or women, they just use the same templates, workflows, or “copywriting formulas”.

They have no idea that you need to adapt your copywriting approach based on whether you are writing for men or women. This is why many campaigns with products and offers that look good on paper repel half the target audience.

However, some companies understand that there are copywriters like Lorrie Morgan who specialize in writing for women. And she helps them attract all the women that their competitors are repelling.

You want to do the same?

So, I sat down with her for a quick chat on the Scroll Halters Podcast to learn the top secrets on writing copy for women….

In this episode, you will discover…

• How writing for women differs from writing for men
• The psychological principles you must learn
• Books and courses that help
• And so much more

Resources mentioned in this episode

Red Hot Copy Website

Red Hot Copy Free Course For Writing for Women

Lorrie’s Newsletter

Lorrie’s Facebook Profile

Marti Barletta: Marketing to Women

The post The Red Hot Strategy: How Understanding Ancient Female Hunter-Gatherer Psychology Can Boost Your Sales to Women Almost Overnight appeared first on .

The most important part of marketing is to know your audience better than they know themselves. The second one is to have a strategy that delivers a unique message to your audience at the right time.

Many people falter in the latter, so I invited Shaun Penrod on to The Scroll Halters Podcast to talk about how CMOs help build and execute successful marketing strategies for their clients.

In this episode, you will discover…

• What does a CMO do
• How to get everything from strategy to attribution right
• How to find a good CMO
• And so much more

Resources mentioned in this episode…

Shaun Penrod’s LinkedIn Profile

The post How To Find A Good Fractional CMO (Plus What They Actually Do For Your Business) appeared first on .

Most LinkedIn posts are more boring than watching paint dry. And they contain more plot holes than a Fast and Furious movie. But amongst all these posts, one person who continues to entertain and engage me with his LinkedIn posts is Fery Kaszoni.

I enjoy reading his SEO PR case studies and watching his funny videos. So, I invited him on the Scroll Halters podcast so he could share how he consistently helps his clients get such amazing results. And for some reason, he said yes…

In this video, you will discover…

• How to turn free government data into viral stories
• How to use reactive PR to land links in NBC News, The Daily Mail, and so many other publications
• How to pitch your stories to journalists
• The best tools for PR link building
• And so much more

Resources mentioned in this episode

Fery Kaszoni’s LinkedIn

Fery’s Agency Search Intelligence Limited

Digital PR

The post SEO Agency Owner: The Taylor Swift Campaign That Broke the Internet & Got Instant Backlinks from New York Times, NBC News, & More appeared first on .

Peter Rota has built a massive following on LinkedIn, dishing out helpful no-filter SEO tips. I recently had a chat with him on the Scroll Halters Podcast to learn more about technical SEO and SEO for ecommerce stores. In this episode, he busts some of the top SEO myths and shares what actually works with SEO in 2025.

In this episode, you’ll discover

• The top SEO myths
• How SEO agencies scam their clients
• How to get SEO results in weeks instead of months
• How to use AI for SEO
• And so much more

Resources mentioned in this episode

Peter Rota’s LinkedIn

Peter Rota’s Website

The post Stop Waiting 6 Months for SEO Results: This Ecommerce SEO Expert Shows How to Get Traffic in Weeks appeared first on .

The Cognism blog was generating traffic, but not enough revenue. So, Joe Barron and his team decided to focus on BOFU content, SEO, and CRO. This helped them make $441,000 in one year with just organic search traffic.

In this video, Joe shares how he and his team achieved this feat…

In this episode, you’ll discover

• The types of BOFU content that generate sales
• How they write this BOFU content
• How to couple content marketing CRO with SEO
• Cognism’s backlink strategy
• And so much more

Resources mentioned in this episode

Joe Barron’s LinkedIn

Cognism

The post Cognism Ditched TOFU Marketing and Hit $441,000 with SEO and CRO (The Money Keyword Method) appeared first on .

Samer Itani has had a ton of success with YouTube. He’s built channels and grown his own channels, and he also helps a lot of YouTubers grow theirs.

In this interview, he talks about a common mistake that most YouTubers make and how it destroys their channel’s growth.

In this episode, you will discover

• The #1 mistake that destroys YouTube channels
• How to fix it
• Why you should have two different channels for each topic/brand
• Stories and case studies
• And so much more

Resources mentioned in this episode

Samer Itani’s Facebook

Skool Group

Samer’s YouTube channel

The post The Fatal YouTube Mistake That Destroyed a Million-Subscriber Channel appeared first on .

Samantha North had a robust SEO strategy that brought in a ton of organic leads. More than she could handle! So, she built an AI system to automate that part of the business.

That system is doing so well for her that she is helping other businesses do the same.

In this video she breaks down both her organic methods for generating leads and her AI system for capturing and converting them…

In this episode, you will discover…

• How Samantha uses SEO and LinkedIn to generate leads
• How she built her AI system
• The top AI tools
• And a lot more

Resources mentioned in this episode

Emigre Systems

Samantha North’s LinkedIn

Digital Emigre

The post Overwhelmed by Leads, Samantha North Built This System to Fix It (And Now Helps Others Do the Same) appeared first on .

Marco Bucci grew to 926,000 YouTube subscribers all by himself. Seriously, it is just him and his wife running the account.

In this episode of Scroll Halters, he sat down with me to talk about how he creates content for his YouTube channel and Instagram and the different strategies he uses to grow his account. He also shares how he monetizes his YouTube account to make money with courses and coaching.

In this episode, you will discover

• How to create YouTube content that gets viewed
• How Marco Bucci grew to 926,000 subscribers
• How to monetize your social media following
• And so much more

Resources mentioned in this episode

Marco Bucci’s Website

Marco Bucci’s Store

Marco Bucci’s YouTube Channel

Marco’s Instagram account

Marco Bucci’s book

The post How Marco Bucci Got 926K Subscribers Without Playing the YouTube Game Now Makes More Selling Courses appeared first on .