Social Media LandscapeSocial Media Landscape

Social Startups: Nexgate Protects Social Media Messaging from Within and Without

shaybmoser — Thu, 20 Jun 2013 03:59:00 +0000

“The reality today is you need technology to automate enforcement of social media guidelines and policies,” said Nexgate co-founder and CEO Devin Redmond. “Put guardrails on the roadside and let people go as long as the safeguards are in place.”

ModCloth: A Rad (and Obvious) Social Media Strategy

Alyssa Adkins — Thu, 20 Jun 2013 01:03:00 +0000

Brands should delight. Really, that’s what it all comes down to, right? I experienced this “stand a little straighter and smile a little wider” feeling just the other day when I was, uh, shopping online (something I rarely do. PROMISE). Let me tell you about it.

Pinterest vs. Google+: It’s All About the Visuals

Sendible — Wed, 19 Jun 2013 19:18:14 +0000

If you keep up with the trends in social media, it's no secret that visual content is all the rage these days -- so it's no wonder that social sites are adapting quickly. For now, your target audience may be on Pinterest, but that doesn't mean they won't be tied into G+ sooner than you or they think.

4 Tools That Make It Easier to Follow Your Friends on Social Media

LizAlton — Wed, 19 Jun 2013 15:32:45 +0000

Over the past decade, social media has become a popular way to connect and communicate with friends online. But privacy settings on the various networks can make it difficult to find your friends through a simple name search. Here are four of the best tools for reconnecting.

Lytro’s Photo Sharing App Syncs With Its Camera

Tomio Geron — Wed, 19 Jun 2013 15:00:00 +0000

Startup Lytro has brought Silicon Valley-style innovation to the photography world with its light field camera.

Brand Management Using Social Media: Alerts and Reporting

Lien Brusselmans — Wed, 19 Jun 2013 14:00:22 +0000

Nowadays a brand’s reputation depends in a large part on the online activity and conversations around it. If customers react in a negative way to a certain service or marketing campaign on social media, the influence on the brand’s reputation can be enormous.

Creating Branded Mobile Content Apps

Julie Blakley — Wed, 19 Jun 2013 14:00:12 +0000

Content marketing is nothing new to brands, but in recent years, there have been a few companies who have taken content marketing to the next level through their digital efforts. Here are three advantages to creating custom mobile applications with your brand’s content.

Zuckerberg Tours Samsung: Is a Facebook Phone Coming?

Adam Popescu — Wed, 19 Jun 2013 13:52:21 +0000

News of Mark Zuckerberg's trip to South Korea is resulting in widespread speculation that Facebook is working with Samsung, the world's largest smartphone-maker, to build a phone specifically tailored for the social network.

In April Facebook launched Home, a software tool geared to make the site's features easier to use and more integrated on mobile, and Samsung was one of the first companies to integrate that feature on devices such as the Galaxy S4. Reports from South Korean news outlets suggest that Zuckerberg's real objective is to ask Samsung to craft a more Facebook-friendly device. That move could in part be precipitated by disappointing sales of the HTC First, the Android-powered Facebook phone made by the Taiwanese company HTC (AT&T has since dropped the unit because of poor sales). But this mix, as well as Samsung's close ties to Google, could make a future partnership with Facebook a murky proposition. Read more...

More about Facebook, Android, Samsung, Lg, and South Korea

The Web Cookie Is Dying. Here’s The Creepier Technology That Comes Next

Adam Tanner — Wed, 19 Jun 2013 13:52:15 +0000

Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S. intelligence officials might be monitoring your telephone and Internet communications, but for most of us it's only the marketers who are really interested in our everyday online activities. And with many billions of dollars at stake, companies are increasingly

Dolce & Gabbana Get Jail For Tax Evasion

Robert W. Wood — Wed, 19 Jun 2013 13:41:00 +0000

Italy’s prosecutors wanted the stylish pair locked up for a three-year prison term. They got 1 year and 8 months instead. That’s more than a fashion season and a grim prospect for the pair that—if they can’t beat it on appeal—will have to leave their nearly 30 year old D&G enterprise for a time. It is sad news if you’re a fashionista.

Social Media Narcissist or Uninformed Tweep?

Marketri — Wed, 19 Jun 2013 13:37:16 +0000

Many people and companies come across as self-centered on social media and lack engagement and success because they don’t understand how it works. I’m sure there are some true social media narcissists out there, but most tweeps probably just need some education and to listen a little better!

Microsoft Finally Offers To Pay Hackers For Security Bugs With $100,000 Bounty

Andy Greenberg — Wed, 19 Jun 2013 13:01:00 +0000

For years, Microsoft has refused to offer financial rewards to researchers who tell the company about security flaws in its software, even as Google and Facebook have ratcheted up their so-called "bug bounty" programs. Now the software giant has suddenly changed its mind--and it's even offering even bigger bounties in some cases than those competitors.

Facebook Best Practices: 4 Ways to Spice Up the User Experience

Tom Brodbeck — Wed, 19 Jun 2013 13:00:33 +0000

Just in the past few months, Facebook rolled out some new updates that you may not know about, and you can use them to add more spice and some character to your business Facebook page. Here are a few of the common features that I like to take advantage of.

Instagram’s Video Rumors and Other News You Need to Know

Stan Schroeder — Wed, 19 Jun 2013 12:57:20 +0000

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.

Today, we're looking at three particularly interesting stories. A report in the Washington Post indicates Google wants the U.S. government to lift gag orders on its highly secretive Foreign Intelligence Surveillance, or FISA, requestsInstagram could be poised to jump into video. And it appears Apple is testing LinkedIn for closer integration with iOS 7.

Check out the video above for more on these stories.

Image courtesy of Instagram Read more...

More about Google, Linkedin, Apple, Features, and First To Know Series

Octopus Pants – A Win for Ralph Lauren

Adam Hartung — Wed, 19 Jun 2013 11:41:35 +0000

Ralph Lauren did a brilliant job of winning the sponsor trophy (in my book) for the US Open by smart planning and using social media

The Ultimate HootSuite Guide: One Dashboard to Manage Your Social Media and Teams

NiallDevitt1 — Wed, 19 Jun 2013 11:15:11 +0000

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels. It allows businesses and teams to collaboratively execute campaigns across social networks. Here's a complete guide to how it works.

Facebook’s Mobile Ads May Actually Work–At Least For Dating Apps

Alex Konrad — Wed, 19 Jun 2013 10:52:00 +0000

In its first year as a public company, Facebook hasn’t done much to soothe investors’ concerns about its principal driver of revenue, its ads. Its Facebook Home offering hasn’t taken off in a big way for a company that keeps investors grim as they call for it to do better on mobile. But according to new data from Snap Interactive, Facebook is at least helping drive business for one group of advertisers—dating apps.

Tech Tales From New York

Peter Himler — Wed, 19 Jun 2013 10:42:00 +0000

Sandwiched in between the 10th anniversary gathering of the Personal Democracy Forum featuring a who's who of those intersecting technology, politics and social activism, and the inaugural Mayoral NYC Tech Forum where four of NYC's mayoral candidates attempted to show off their technology chops -- no Quinn, Thompson or Catsimi-whatsits -- I was able to snag a seat at the (always) SRO New York Tech Meetup.

Twitter Analytics

StephanieFrasco — Wed, 19 Jun 2013 10:09:29 +0000

It looks like everyone's getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions.

Facebook Has Over One Million Active Advertisers

Will Sigsworth — Wed, 19 Jun 2013 10:06:00 +0000

Yesterday, Facebook announced that there were over 1 million active advertisers on the site, with a message thanking each and every one. Facebook has set up a Success Stories page so businesses can share their advertising tips and success stories.

Entelo’s Data Mining Surprise: Second-Chance Job Candidates

George Anders — Wed, 19 Jun 2013 10:02:00 +0000

Prospectors for gold don't always need new strikes to get rich. Sometimes the tailings of older mines have value, too, because not all the treasure was extracted the first time. In the modern-day world of data mining, a San Francisco start-up, Entelo, is betting that the same holds true for companies' efforts to find the best job candidates.

Proof That Podcasting Will Benefit Your Business

Louise Julig — Wed, 19 Jun 2013 10:00:58 +0000

Pat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting. “I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’” [...]

MySpace Buzz Showing Signs Of Life Amid Relaunch

BrandIndex — Wed, 19 Jun 2013 09:52:00 +0000

MySpace is supporting its fresh design for 2013 with a $20 million ad campaign aimed at millenials – and the young demographic has responded with an early but modest uptick in perception this year.

4 Reasons Businesses Should Take Hashtags Seriously

Newtek - The Small Business Authority — Wed, 19 Jun 2013 09:02:00 +0000

Hashtags have become a prominent part of the online atmosphere and as of late, more and more social media sites have allowed for the categorizing program known as Hashtags. Hashtags are used to allow users to tag posts, pictures, or even video with a hash symbol (#) followed by a word or phrase, such as #Newtek. Doing this allows the program to categorize anything posted with that hashtag; this makes it similar to search for related posts. The implications of this program have not yet been fully realized by the business community. The ability to tag and search using hashtags can be utilized in many aspects of the business community. Here are four different ways businesses can use hashtags to their advantage. #Promotion

Don’t Let Your Ego Grow Bigger Than Your Influence

John Hall — Wed, 19 Jun 2013 08:54:00 +0000

Ego can be one of the biggest barriers to creating real influence. Instead of naturally earning influence, people feel like they — or their companies — can influence others simply because they have 100,000 Twitter followers or a cool badge on their website.

Influence Marketing for B2B and Advisory

Tara Urso — Wed, 19 Jun 2013 08:00:44 +0000

We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.

SEO and the Inner Workings of Google Autocomplete

Content_Money — Wed, 19 Jun 2013 08:00:38 +0000

Google autocomplete is that function where you begin typing a search term and Google fills out the rest, or gives you a list of phrases that you may be searching for. The autocomplete function can return search terms that are sometimes poignant, sometimes poetic, sometimes hilarious, and – hopefully – useful.

Troll-Fighting Tips and Tricks: Rock-Solid House Rules

Tom Liacas — Wed, 19 Jun 2013 08:00:00 +0000

Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful.

Is Your Private Information Safe on Social Media?

Adam Popescu — Wed, 19 Jun 2013 06:32:16 +0000

More than 12 million Americans were victims of identity fraud in the past year, according to a recent study. Twelve million. I was one of them. Against my better judgment, I curiously clicked on a questionable direct message from a friend, and like that, my Twitter account was phished. Luckily, I changed my passwords and implemented damage control before things got out of hand.

What I learned from that experience, and the growing cybersecurity problems gobbling up news headlines, is whether you're a multinational company or a middle school teacher, we all need to do a better job of protecting our private information. And often, social media is the tool used to compromise our data. Read more...

More about Twitter, Social Media, Password Management, Phishing Scam, and Infographic

Social Advocacy & Politics: 80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month

DrDigipol — Wed, 19 Jun 2013 03:10:10 +0000

But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool.

Links for 2012-10-03 [del.icio.us]

Thu, 04 Oct 2012 00:00:00 PDT

2012 Presidential Debate
The first 2012 Presidential Debate just ended. It was all the Twitter, when it was functioning, and it was all over Facebook. I'm sure there are many other social sites from this massive social networking sites list are riddled with updates about

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Mon, 17 Sep 2012 00:00:00 PDT

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Sat, 15 Sep 2012 00:00:00 PDT

Hadoop, Mobile Apps Helping Drive Analytics Adoption: Pentaho

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Fri, 14 Sep 2012 00:00:00 PDT

Tutorials for Learning Visualization in R

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Thu, 26 Jul 2012 00:00:00 PDT

Get quotes for just about anything
Are you looking for a local, trustworthy tradesman who can do a good and reliable job, but just don’t know where to find one? Whether your job is large or small QuoteMeOn can help; our quick, easy and free service will find you a professional and reliable person in just 3 simple steps. From plumbing and building to roofing and electrical you can confidently choose from one of our selected companies.

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Tue, 08 May 2012 00:00:00 PDT

Effective Event Marketing on Facebook « Social Media Landscape
I’m going to point out some thing that have had the best results in events I have promoted for myself, clients, or other non-profits. Take these tips to heart and use them in promoting your events to maximize your efforts.

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Tue, 16 Nov 2010 00:00:00 PST

New Facebook Announcement Social Mail
Watch the video below for Facebook's announce about their new offering... Social Mail. Very impressive! Watch live streaming video from facebookinnovations at livestream.com