SocialMedia.org

Case study: How Yahoo! is evolving their social media strategy

SocialMedia.org Staff — Thu, 31 May 2012 14:30:19 +0000

Our BlogWell series is where members of SocialMedia.org share case studies on their social media initiatives. These presentations are always candid, insightful looks behind the scenes of the biggest social media programs on earth.

Our next BlogWell is coming up in Chicago on July 18, and we hope you can join us. We’re featuring 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna.

The conference is one quick afternoon, and it’s all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned.

As a preview, check out the case study Yahoo!’s Robin Zucker shared at our most recent BlogWell in San Francisco. In it, Robin talks about their summer movie program on Facebook that grew their fan base to over 30 million.

BlogWell San Francisco Case Study: Yahoo!, presented by Robin Zucker

View more presentations from SocialMedia.org

Social media case studies from Radio Shack, Visa, Huggies, and 13 more

SocialMedia.org Staff — Wed, 30 May 2012 15:00:56 +0000

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

Intel has launched a new social-publishing platform called iQ that allows employees to post content in the form of a digital magazine. >> Techwire.net
Radio Shack shares how they are using Twitter to have conversations and share interesting content with their fans. >> MediaPost
In her BlogWell San Francisco presentation, Yahoo!’s Social Marketing Director, Robin Zucker, shares how they are advancing their social media strategy with an inside look at their summer movie program on Facebook that grew their fan base to over 30 million. >> Vimeo

Ferrari, H&M, Gucci, Ford, and more are seeing higher engagement levels on Google Plus due to their consistent participation. >> Digiday
For the upcoming Olympics, Visa has started an online social media cheering effort in which fans can upload a text, photo, or video to their Facebook page to support the athletes. >> Ad Age
Whole Foods is finding success on Pinterest by keeping their boards diverse and pinning content that is in the interest of their green community. >> SmartBlog on Food & Beverage
The Coca-Cola Company is targeting teens with celebrity-branded Tumblr themes and behind-the-scenes content on Facebook, Twitter, YouTube, and Google+. >> DMNews
To celebrate reaching two million fans, AT&T created personalized thank you songs and posted the videos to their YouTube and Facebook pages. >> Facebook
Here’s a list of 25 video case studies from brands that have leveraged Facebook to their advantage, including campaigns from Heineken, Diesel, Trident, and more. >> Simply Zesty
Huggies has a new app that lets fans upload pictures of their baby to create a personalized hula dancing video to share on Facebook. >> Creativity Online

Disclosure: Intel, Yahoo!, Robin Zucker, Visa, The Coca-Cola Company, and AT&T are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 29 May 2012 15:00:26 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

June

Social Media Strategies Summit — June 12, Miami Beach, FL >> http://socialmediastrategiessummit.com/
The Corporate Social Media Summit — June 13-14, New York, NY >> http://usefulsocialmedia.com/newyork/
Digital Cream — June 19, San Jose, CA >> http://wom.us/GBcotv
CXPA Members Insight Exchange — June 19-20, San Diego, CA >> http://www.cxpa.org/?page=meeting_2012
The Corporate Social Media Summit — June 19-20, San Francisco, CA >> http://usefulsocialmedia.com/sanfrancisco/
Emerging Media Conference — June 19-20, Seattle, WA >> http://wappow.com/emerging-media/seattle/
Social Media Conference — June 20-22, Beverly Hills, CA >> http://www.socialmediaconference.com/conference-la-2012
AllFacebook Marketing Conference — June 28-29, San Francisco, CA >> http://www.mediabistro.com/allfacebookmarketingconference/

July

ANA: Digital & Social Media Conference — July 15-17, Dana Point, CA >> http://wom.us/GBc4is
BlogWell Chicago — July 18, Chicago, IL >> http://socialmedia.org/blogwell/chicago3

August

BlogHer 2012 — August 2-4, New York, NY >> http://www.blogher.com/blogher-12
SES San Francisco — August 13-17, San Francisco, CA >> http://sesconference.com/sanfrancisco/

September

New Media Optimization Summit — September 8-9, Las Vegas, NV >> http://optimizationsummits.com/
BlogWell New York — September 12, New York, NY >> http://socialmedia.org/blogwell
Social Business Summit — September 12, New York, NY >> http://www.socialbusinesssummit.com/newyork
Social Fresh WEST — September 27-28, San Diego, CA >> http://socialfreshconference.com/event/west-2012/

October

DMA 2012 — October 13-18, Las Vegas, NV >> http://www.dma12.org/

Social media job openings and new hires at Walgreens, Pitney Bowes, Capital One, and more

SocialMedia.org Staff — Mon, 28 May 2012 15:00:15 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Walgreens is hiring a Director of Social Media to lead their social media efforts and create a lasting and engaging digital strategy. >> Indeed
Vail Resorts is looking for a Social Media and Community Manager to help them grow and evolve their corporate social channels and communities. >> Vail Resorts Jobs
Pitney Bowes needs a Global Director of Social Media Marketing to lead their social media effort and develop the social media center of excellence. >> Pitney Bowes Jobs
Capital One is hiring a Senior Associate, Social Media Marketing within their Brand Strategy team to support their social media agenda. >> Capital One Careers
Shutterfly is looking for a Senior Manager of Social Media to drive and implement their social media strategy. >> Shutterfly Careers
Levi’s Global Social Engagement Team is looking for a Social Engagement Coordinator to help manage their social presence and assist in creating new share-worthy content >> Mashable Jobs

Careers: New Hires

Sukhjit Ghag has been named Social Media, Video, and Events Manager at Saleforce.com’s Desk.com brand. >> Sukhjit’s Blog
American Express has promoted Sameer Rao to Director of Social Media Innovation. >> LinkedIn
Roohi Moolla has a new job at Williams-Sonoma as their Senior Product Manager of Social and Community. >> LinkedIn

Case study: How Rogers Communications is turning critics into fans

SocialMedia.org Staff — Thu, 24 May 2012 14:30:11 +0000

The conference is one quick afternoon, and it’s all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned.

As a preview, check out the case study Rogers Communications’ Keith McArthur shared at our most recent BlogWell in San Francisco. In it, Keith talks about the steps they take to respond to negative feedback and shares his three key takeaways from their experience.

BlogWell San Francisco Case Study: Rogers Communications, presented by Keith McArthur

View more presentations from SocialMedia.org

Social media case studies from Microsoft, Red Bull, Peugeot, and 9 more

SocialMedia.org Staff — Wed, 23 May 2012 15:00:56 +0000

Microsoft has launched their new social network called So.cl for students to use as a research tool and to share information on a variety of topics. >> CNET
Dunkin’ Donuts is rewarding their most loyal fans by alerting them of a new product launch on Twitter with the chance to win samples and other prizes. >> MediaPost
In his BlogWell San Francisco presentation, Rogers Communications’ Vice President of Social Media, Keith McArthur, shares how they turned their harshest critics into brand ambassadors. >> Vimeo

Red Bull’s Beat Suite Tweets project is turning fans’ tweets into mini soundclips that can be shared in social media. Earlier in the month the unique sounds were performed in a live concert in Melbourne, Australia. >> Popsop
NASCAR is working with Twitter to turn the #Nascar hashtag into a virtual pit stop of current racing photos and tweets for fans to share. >> Adweek
Chuck E. Cheese’s is broadening their social media presence online to connect with their target parent audience. >> Information Week
Beam SVP and Global CMO Kevin George shares how they are adopting digital marketing and video content to connect with their social networking consumers in the spirits industry. >> eMarketer
The Chicago Cubs and other MLB teams are hosting social media nights at the ballpark to connect with and reward their loyal Facebook and Twitter fans. >> The NY Times
Peugeot is finding success in growing their social media fanbase by connecting their new Pinterest activity to their already-established Facebook and Twitter accounts. >> Brandflakes for Breakfast
Analog Devices is using their social media properties to promote their giveaway that’s generating excitement and leads. >> YouTube

Disclosure: Microsoft, Rogers Communications, Keith McArthur, and Analog Devices are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 22 May 2012 15:00:56 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

June

Social Media Strategies Summit — June 12, Miami Beach, FL >> http://socialmediastrategiessummit.com/
The Corporate Social Media Summit — June 13-14, New York, NY >> http://usefulsocialmedia.com/newyork/
Digital Cream — June 19, San Jose, CA >> http://wom.us/GBcotv
The Corporate Social Media Summit — June 19-20, San Francisco, CA >> http://usefulsocialmedia.com/sanfrancisco/
Emerging Media Conference — June 19-20, Seattle, WA >> http://wappow.com/emerging-media/seattle/
Social Media Conference — June 20-22, Beverly Hills, CA >> http://www.socialmediaconference.com/conference-la-2012
AllFacebook Marketing Conference — June 28-29, San Francisco, CA >> http://www.mediabistro.com/allfacebookmarketingconference/

July

ANA: Digital & Social Media Conference — July 15-17, Dana Point, CA >> http://wom.us/GBc4is
BlogWell Chicago — July 18, Chicago, IL >> http://socialmedia.org/blogwell/chicago3

August

BlogHer 2012 — August 2-4, New York, NY >> http://www.blogher.com/blogher-12
SES San Francisco — August 13-17, San Francisco, CA >> http://sesconference.com/sanfrancisco/

September

New Media Optimization Summit — September 8-9, Las Vegas, NV >> http://optimizationsummits.com/
BlogWell New York — September 12, New York, NY >> http://socialmedia.org/blogwell
Social Business Summit — September 12, New York, NY >> http://www.socialbusinesssummit.com/newyork
Social Fresh WEST — September 27-28, San Diego, CA >> http://socialfreshconference.com/event/west-2012/

October

DMA 2012 — October 13-18, Las Vegas, NV >> http://www.dma12.org/

Social media job openings and new hires at Honeywell, Crayola, Dell, and more

SocialMedia.org Staff — Mon, 21 May 2012 15:09:27 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Honeywell is looking for an Online Communications Director to join their Global Communications team and help maintain a consistent brand image on the web. >> Honeywell Careers
Geben Communications is hiring a Public Relations Account Manager to develop new marketing strategies that incorporate traditional and digital/social media tactics. >> Ragan Career Center
Crayola needs a Public Relations and Social Media Manager to promote the brand online, market events, and act as a prominent voice on behalf of the company. >> Crayola Careers
McDonald’s is hiring a Manager of U.S. Relations who will be responsible for providing media relations counsel, strategy, and support, as well as crisis and issue management to support the brand. >> McDonald’s Corporate Careers
Dell is looking for a Social Media Business Developer to focus on their social advocacy program and create new opportunities with social content and ecommerce capabilities. >> Dell Jobs
Symantec needs a Social Media Marketing Manager to develop their Norton online communities across all social media platforms. >> Symantec Jobs

Careers: New Hires

Ismael Seguban has been named the new Social Media Specialist at Motorola Mobility. >> LinkedIn
Former Walgreens Director of Social Media Adam Kmiec has a new job as Campbell Soup Company’s Director of Digital Marketing and Social Media. >> Uncram
MasterCard has hired Sony’s former Head of Social Media, Marcy Cohen, as their new VP, Senior Business Leader. >> LinkedIn

Social media case studies from Discovery Communications, Playboy, Klondike, and 10 more

SocialMedia.org Staff — Wed, 16 May 2012 15:00:18 +0000

Discovery Communications’ Director of Digital Communications and Social Media, Amber Harris, shares how truly getting to know your audience on Facebook leads to better engagement, sharing, and reach. >> PR News
ESPN is working with Twitter to create branded campaigns around televised sporting events. Their first program for the NBA finals called “GameFace” encourages fans to tweet their best game face photo for a chance to win on-air coverage. >> B&C
American Express’ Chief Marketing Officer, John Hayes, outlines how they are marketing to fans using Facebook, Foursquare, and Twitter. >> Ad Age
CBS has launched a social TV platform that will aggregate content from Twitter and Facebook and allow fans to connect with actors and each other. >> The Next Web
Victoria’s Secret is using the DJ-focused music site Thefuture.fm to share their models’ favorite tunes and exclusive remixes on Facebook and Twitter. >> Brandchannel
In their latest Twitter campaign, Playboy rewarded users for retweeting their posts with brand messages of girls revealing more and more skin. >> Simply Zesty
Kit Kat’s new application is attempting to relieve their fans’ stress of maintaining their personal social media presence by automatically updating their statuses on Facebook, Twitter, and LinkedIn. >> Canada.com
Univision’s President of Interactive Media and Enterprise Development, Kevin Conroy, talks about how they’re engaging fans on Facebook with their new social video network. >> Lost Remote
Viceroy Hotel Group has launched a Pinterest page that features three boards highlighting their interior design, wedding ceromonies, and cuisine — all aimed at bringing customers closer to the lifestyle and inspiration the brand has to offer. >> Hotel Interactive
Klondike is inviting users to their new Flavor Chamber app to see what their ice cream treats are made of by virtually destroying them and sharing the results with friends on Facebook. >> Creativity Online

Disclosure: Discovery Communications and Amber Harris are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 15 May 2012 15:00:25 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

Social Media for Defense — May 21-23, Washington D.C. >> http://bit.ly/HDC3Ze

June

Social Media Strategies Summit — June 12, Miami Beach, FL >> http://socialmediastrategiessummit.com/
The Corporate Social Media Summit — June 13-14, New York, NY >> http://usefulsocialmedia.com/newyork/
Digital Cream — June 19, San Jose, CA >> http://wom.us/GBcotv
The Corporate Social Media Summit — June 19-20, San Francisco, CA >> http://usefulsocialmedia.com/sanfrancisco/
Emerging Media Conference — June 19-20, Seattle, WA >> http://wappow.com/emerging-media/seattle/
Social Media Conference — June 20-22, Beverly Hills, CA >> http://www.socialmediaconference.com/conference-la-2012
AllFacebook Marketing Conference — June 28-29, San Francisco, CA >> http://www.mediabistro.com/allfacebookmarketingconference/

July

ANA: Digital & Social Media Conference — July 15-17, Dana Point, CA >> http://wom.us/GBc4is
BlogWell Chicago — July 18, Chicago, IL >> http://socialmedia.org/blogwell/chicago3

August

BlogHer 2012 — August 2-4, New York, NY >> http://www.blogher.com/blogher-12
SES San Francisco — August 13-17, San Francisco, CA >> http://sesconference.com/sanfrancisco/

September

New Media Optimization Summit — September 8-9, Las Vegas, NV >> http://optimizationsummits.com/
BlogWell New York — September 12, New York, NY >> http://socialmedia.org/blogwell
Social Business Summit — September 12, New York, NY >> http://www.socialbusinesssummit.com/newyork
Social Fresh WEST — September 27-28, San Diego, CA >> http://socialfreshconference.com/event/west-2012/

October

DMA 2012 — October 13-18, Las Vegas, NV >> http://www.dma12.org/