If you want to know what I think about Pinterest, well, you can either follow me there or read my post on SocialMediaToday. Ha!

This week, I had the pleasure to discover again 3 simple things that were far more impactful on my consumer journey than Social Media skills:

• a service provider (plumber) called to inform me that he was on his way to my apartment: how come delivery guys for e-business never tell you when they’re in?
• I’ve been looking for hours a bloody serial number on a bloody heater: I still don’t understand how it’s possible that a missing number drives a whole value chain down, as the sales I had on the line could not tell me what to do. Non-sense.
• I gave tips to a pizza delivery guy who made his job very well. But I still can’t pay more a great service on many e-shops

It’s still marketing prehistory around here!

Another article for Social Media Today on the reasons why TV is the main crossroad for Social Media.

Check this out!

I wrote a post on Social Media hopes to fight against the very first social fact, suicide. And it’s on Social Media Today, of course!

This morning, the French political party UMP (they run for President Sarkozy) tried to generate a buzz  as François Hollande (his main opponent for 2012 – at least we hope it’s not Marine Le Pen- a socialist)  was supposed to have declared that Sarkozy is a “dirty guy” (sale mec in French).UMP politicians tried to widen the rumor and generated some appearances in front of TV teams.

What’s interesting is that in France, in order to make a news BIG, you still need to wait 8pm, and our TV prime-time for news (we only have one time zone, remember ). But even before this potential smasher, a counterstrike occured: people who were present during the supposed quote were quickly interviewed, in order to refute & contradict UMP attempt. Media and social networks played their games, and one more time the trick was dismanttled

It’s an illustration of the main weakness of UMP: refutations now prune lies. Good news!

As I’m pretty happy to have joined Social Media Today Advisory Board, I’ve just written a post on Social Media Guidelines: do they really matter?

enjoy and happy new year!

Yesterday, I browsed 2011 year in tweets thanks to Twitterstories. Some conclusions:

• I had already forgotten 70% of what’s happened according to this tool; how will historians do to include our social statements in 50 years?
• US and French version are exactly the same: what does it mean in terms of diplomacy? Is it the end of local stories, is it the beginning of a “global” (thus not universal) history?

Anyway, we can be optimistic: history and curation are finally at stake; data become information. You can read more on memory @  Olivier’s.

Funny world: whereas we’re all pushed to connect, within 5 or 6 degrees of separation, saying “no I don’t want” does not seem to be natural at all.

I’ve said “I decline” for the 4th time on Viadeo to a Yes Man-guy, named David L. He should know, if he reads me, that we have nothing to share.

So what? Viadeo allows users to say No, whereas LinkedIn is more into “Ignoring“.

It’s not innocent: accepting the idea to refuse a contact, (and notify him), is highly different from looking down and keep walking. It’s a society issue!

Where’s the relationship if it’s only Yes-Based?

Every year, Joe Pulizzi consolidates content marketers’ views for next year. I’ve also contributed (slide 49) and again this year, ideas are great. Happy X-Mas!

John Bell wrote an interesting post on his blog, reacting to George Colony @ Le Web who said “We believe social is running out of hours. Forrester believes we are reaching the limit of hours that people can give to social.”

Maybe a kind of fatigue…but also an hysteresis.

If we summarize -a lot- what’s happened these years:

• we pushed people to enter into a very strange ecosystem, in which private became public, and in which public can be experienced very deeply
• we told them that social relationships could organically become social currencies, making “social scoring” a kind of – scarrying – norm: see the reasons why we friend or unfriend on Facebook

I think that it’s a retaliation effect: what we get in becoming more “social” is not that crazy for everybody. So because we pushed people to “publicize” their privacy, I think they -we- take it back home, in a more personal cloud.

Talk social without the people and you get an empty island.