Social Media Today

Readers' Choice: Top 5 Articles from Last Week

ewiltshire — Mon, 18 Sep 2017 14:48:58 +0000

Readers' Choice: Top 5 Articles from Last Week

KEYS TO DRIVING WEBINAR REGISTRATION AND ATTENDANCE

MTdiver — Thu, 10 Aug 2017 15:25:00 +0000

KEYS TO DRIVING WEBINAR REGISTRATION AND ATTENDANCE

ON DEMAND WEBINAR

Are you getting enough people to register and attend your webinars? As webinars become a bigger part of our demand generation strategy, it has never been more important to master the science of building your webinar audience.

ON24 is going to reveal the “Keys to Driving Webinar Registration and Attendance.” We’ll cover best practices and secrets that have helped companies build their audiences from tens to thousands. This webinar will provide specific guidance on:

How to optimize your email invitations
How to use videos to drive registration
How to more effectively leverage social media
How to build a long term audience

Webinars are the best tool we have to generate leads and drive pipeline. Let us help you increase webinar registrations and build an audience for your brand.

WATCH NOW

Webinar Date (Eastern Standard Time):

Thursday, August 10, 2017 - 10:00am

AI Technology in Online Shopping

MTdiver — Thu, 10 Aug 2017 14:34:56 +0000

AI Technology in Online Shopping

On Demand Webinar

Forrester Research recently published a case study exploring how AI technology is being applied in online shopping to mimic the expertise and efficiency of talking to an in-store expert. Can guided, contextual, dialogue-based engagement yield results and build loyalty the same as face-to-face, in-store relationships? This webcast explores Forrester's latest research behind the concept, featuring Brendan Witcher, a leading expert on eCommerce business, consumer behavior, and digital engagement technology; along with IBM and 1-800-FLOWERS. Please join the discussion about where this rapidly evolving field is headed.

This webinar will cover:

How AI technology is helping shoppers find the perfect product or service online
How personalized, contextual conversations are becoming the norm expected by consumers
How data from across an organization can enrich the conversation and improve the quality of the interactions over time

WATCH NOW

Webinar Date (Eastern Standard Time):

Thursday, August 10, 2017 - 10:00am

How To Build an Engagement-Driven Demand Gen Strategy in 2017

MTdiver — Tue, 09 May 2017 14:57:51 +0000

How To Build an Engagement-Driven Demand Gen Strategy in 2017

With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornstein for “How to Build an Engagement-Driven Demand Generation Strategy in 2017”, where you will learn marketing techniques to drive prospect engagement and drive pipeline.

In this session, you will learn:

How to move from passive to active marketing
Examples of engagement-based tactics
How to leverage behavioral data to find your best leads

In this digital age, how you interact with your prospects will determine the success of your marketing. Attend this session and learn how to increase engagement to drive pipeline.

WATCH NOW

Webinar Date (Eastern Standard Time):

Tuesday, May 9, 2017 - 10:45am

Snapchat vs. Instagram vs. Facebook Stories

ewiltshire — Mon, 08 May 2017 18:51:00 +0000

Snapchat vs. Instagram vs. Facebook Stories

Last 5 Years of Social Media Marketing #SMTLive Recap

ewiltshire — Wed, 12 Apr 2017 10:15:49 +0000

Last 5 Years of Social Media Marketing #SMTLive Recap

Agile Marketing 101

MTdiver — Wed, 22 Mar 2017 18:52:43 +0000

Agile Marketing 101

In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to success. However, 46% of marketers are working with a mix of project management ideologies, and many more continue to struggle with lost productivity, missed deadlines and too much rigidity.

Agile Marketing is a growing trend among marketers that is proven to yield great results. The problem is, most marketers know next to nothing about Agile, and they don’t have easy access to Agile experts who can help.

This webinar will provide a 101 level education about Agile for marketers, including:

What “Agile” means
How to apply Agile to your work
How to structure your team

Register Here

Webinar Date (Eastern Standard Time):

Wednesday, April 5, 2017 - 2:00pm

The End of Manual Marketing: Using Data to Achieve Efficiency and Accuracy in PR and Communications

prsutt — Wed, 11 Jan 2017 18:52:25 +0000

The End of Manual Marketing: Using Data to Achieve Efficiency and Accuracy in PR and Communications

While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public relations communications and digital marketing in the past few years. Until now, it’s been difficult to quantify exactly how these changes have taken shape or accurately assess the pulse of how marketing and communications professionals have adjusted the way they work to keep up with tech-savvy consumers.

In this webinar, PR professionals Amanda Miller Littlejohn and Marijane Funess explore changes in marketing trends reflecting on the results of a study conducted by Social Media Today and Marketing Dive. With more than 30 years of combined PR experience, these specialists will provide exclusive insights into what PR and communication professionals can do to respond to the disruptive changes in the PR field.

REGISTER HERE

Webinar Date (Eastern Standard Time):

Wednesday, January 25, 2017 - 2:00am

How to Create Video at the Speed of Social: 6 Ways to Get Video Produced Faster

prsutt — Thu, 08 Dec 2016 15:10:52 +0000

How to Create Video at the Speed of Social: 6 Ways to Get Video Produced Faster

Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significant amount of collaboration. Unfortunately, the creative collaboration often gets undermined at every turn. Email chains muddle feedback to creatives....

Sponsor:

Hightail

Social Media: The Rising Star for Your Digital Marketing Strategy

prsutt — Tue, 29 Nov 2016 19:47:26 +0000

Social Media: The Rising Star for Your Digital Marketing Strategy

It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on social networks have created a huge opportunity to reach and engage audiences in a way that has never been possible.

Tune into this webinar to learn how social media fits into your digital marketing strategy, what advertising options are available, how to reach your target audience, how to measure your results, and what you'll need to be successful.

Register Here

Webinar Date (Eastern Standard Time):

Wednesday, December 7, 2016 - 2:00pm