Social Media Today - The world's best thinkers on social media

Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York

Adam Chapman — Thu, 23 May 2013 03:33:38 +0000

On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.

Yahoo and Tumblr: Avoiding Commoditization by Association

maggiefox - Social Media Group — Thu, 23 May 2013 02:58:53 +0000

There are three things on the Tumblr/Yahoo to-do list for 2013: 1. Push the edges on intelligent recommendation technology (just think of the dataset they must have!) 2. Innovate on engagement-based ad format design. 3. Bypass agencies: try to build partnerships directly with brands to help bring scale and meaning to a revenue model that is based on adding value rather than the very comfortable “interrupt and repeat.”

An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

JonThomas — Thu, 23 May 2013 02:55:04 +0000

Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.

Google+: Weak Social Network or Critical Marketing Tool?

jdelbalzo13 — Thu, 23 May 2013 02:00:59 +0000

Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.

Watch Out: Google's Penguin 2.0 Is Fast Approaching

Aaron D Rains — Thu, 23 May 2013 02:00:16 +0000

Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.

6 Tips for Turning Big Data into Great Customer Experiences

PaulDunay — Thu, 23 May 2013 02:00:00 +0000

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.

Enlarge Your Digital Footprint for More Effective Online Marketing

FeldmanCreative — Wed, 22 May 2013 16:09:00 +0000

Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]

BrianSolis — Wed, 22 May 2013 15:29:48 +0000

Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.

The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

Vanessa DiMauro — Wed, 22 May 2013 15:16:39 +0000

A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would … ,” he writes. What does your company do with that customer input?

Social Business Is About Relationships

Jon Ferrara — Wed, 22 May 2013 15:01:01 +0000

In a noisy, distracting world, we are bombarded. We start each day feeling as if we are behind. Data noise is everywhere. Over 100 million bits of information come in through your visual system—every second! In the midst of this chaos, you need to build, manage, and nurture your relationships.

Applying Traditional Public Relations to Social Media: What New PR Professionals Need to Know

Stephanie Pflaum — Wed, 22 May 2013 14:49:37 +0000

Social media savvy is a unique skill and advantage that not all traditional PR pros have figured out yet and is now included in a public relations professional’s job description. Make sure you know how to improve and build media relationships through social networking.

The Yahoo-Tumblr Marriage: As Seen By A Not-So-Disgruntled Tumblr User

SLRupert — Wed, 22 May 2013 14:16:31 +0000

From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. An avid Tumblr user assures fans not to worry and provides a solution to the advertising question.

6 Ways to Jumpstart Your Marketing Now

Content_Money — Wed, 22 May 2013 12:00:17 +0000

Feedback should be a two-way street. Combine social media and customer service with thoughtful, timely responses to comments and reviews. Even a simple “thank you!” to a positive review lets a customer know that you care about their input, and that is the kind of thing that keeps people coming back in a marketing milieu defined by relationships.

HootSuite App Update Eases Influencer Monitoring

Mike Allton — Wed, 22 May 2013 11:00:00 +0000

Twitter users who regularly retweet your tweets could be fans or influencers. If they're influencers in your industry, consider reaching out and looking for ways to not only thank them, but reciprocate their gesture. An easy and obvious way is to regularly retweet some of their tweets as well. This is not only good business, it's being a good social citizen.

Are You Measuring the Right Metrics? Which Numbers to Watch

kayjer — Wed, 22 May 2013 11:00:00 +0000

It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures. So how do you know which measures to pay attention to, and which ones are more vanity stats?

Coming to a Pinterest Near You

tmcgold — Wed, 22 May 2013 11:00:00 +0000

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.

5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs

Tomeeka Farrington — Wed, 22 May 2013 09:00:00 +0000

Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media.

PayPal Global Study: Will We Have a Wallet-Free Future Soon?

MartinMeyerGossner — Wed, 22 May 2013 05:15:11 +0000

The study made clear that the UK (32%) is most open to choose a smartphone over a wallet when going out if they could only bring one item. Canadians might be struggle the most in the old world: 75% of them don’t carry cash around.

The Ultimate Guide: 50 Ways To Increase Traffic

ThaSam — Wed, 22 May 2013 05:00:54 +0000

This is your only stop on the internet where you will find such a large, detailed guide to increase traffic to your website! I have not yet seen a guide where it lists so many effective traffic generation techniques, never mind a detailed explanation of each one.

Social Advocacy & Politics: No Jokes for Congress (Especially Not on Twitter)

DrDigipol — Wed, 22 May 2013 03:55:00 +0000

Marcy Kaptur (D-OH9) tweeted a joke from the White House Correspondents Dinner. But then she erased it 8 minutes later. What if more members of Congress could embrace the boldness of a funny tweet, without running away from it as if scared of their own shadow? We might see more real discussions among our elected officials as they work to solve our very real problems.