Social Media Today - The world's best thinkers on social media

CRM Bells, Whistles, Pain, and Agony: From SalesChaosTV

SalesChaosTV — Thu, 09 Feb 2012 21:09:43 +0000

Mention the word "CRM" and most salespeople flinch. With good reason, says SalesChaosTV co-anchor Todd Schnick. His compadre, Dan Walschmidt, says CRM "just makes us feel ichy."

When It Comes to Facebook a Like Does Not Equal a Sale

steve olenski — Thu, 09 Feb 2012 18:52:54 +0000

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer.

Pinterest – More Than Just a Pinboard

Alex Smith — Thu, 09 Feb 2012 16:32:14 +0000

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost.

Who's Afraid of the Big Bad Social? Not The Wall Street Journal

Robin Carey — Thu, 09 Feb 2012 16:23:48 +0000

Mark Fishkin, Vice President, Digital Sales at the Wall Street Journal, is not the sort of guy who would try to persuade the boardroom that he has that scheme, or that he has been to the mountain top and has the Digitally Received Truth. Mark is the kind of guy who will coolly calculate the real business advantages of a product extension and move forward with a bet hedged here, and one hedged there, until the operant pattern appears.

Social + Product = Better Products

TimoElliott — Thu, 09 Feb 2012 16:08:35 +0000

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products.

LinkedIn Best Social Platform for Lead Generation?

Mac Ocampo SQB — Thu, 09 Feb 2012 16:05:02 +0000

It’s a given that most businesses have established a following on social networks such as Facebook and Twitter. B2C companies have broadened their marketing reach as they embrace social media strategies to capture their target niche.

Social Media Monitoring Future Of Engagement: #SoLongVampires Audi Super Bowl Ad

GrowMap — Thu, 09 Feb 2012 13:21:29 +0000

This is a guest post from Murray’s new video project "The Future of Engagement" showing the impact of Audi including a hashtag for their new commercial about LED headlights being as “close to daylight” as you can get. In the video, Murray says he chose Audi because they were very creative last year and they were the first advertiser to include a hashtag in their ads.

Why Are Businesses 'Doing' Social Media?

Claire Faucett — Thu, 09 Feb 2012 13:08:02 +0000

Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."Consumers and marketers alike are realizing that mass marketing or traditional marketing is NOT the most effective means of reaching your target audience.

Why Social Media Is Like a Raucous Bar (video interview)

PaulSimon — Thu, 09 Feb 2012 11:14:43 +0000

Social media is a lot like the activity at a bar. You know, the kind with drinks and sometimes loud music. That’s Dave Carroll’s take. Long before we started Linking In and Facebooking and Tweeting, he was playing his music in university-area pubs.

OMS Summit: Todd Wilms of SAP makes change by embracing customers--and executives

rohnjaymiller — Wed, 08 Feb 2012 21:00:02 +0000

Todd Wilms of SAP's social media team has the opportunity to make changes in how the 39,000 person organization makes. But he's learned to make those changes succeed by empathizing with customers, and working with senior executives at SAP internally.

StumbleUpon Primer for Bloggers, Part 2

OsakaSaul — Wed, 08 Feb 2012 20:53:06 +0000

If you use one or more blog rings, content-sharing promotion systems or clubs, such as a blog circle or Triberr, etc., where perhaps you have your blogger connections’ new content, and maybe even an easy means of Stumble-liking or reviewing fellow bloggers’ posts right in front of you, see what happens when you do so. Stumble-review your own post, and also go through your blog circle, etc. and SU-like your supporting bloggers’ latest posts. Now, open StumbleUpon, Profile > Shares and note how your one review of your post is in with a slew of all those other bloggers’ posts that you liked.

Season 2 Finale: How Yamaha Invests in New Customer Experiences

BrianSolis — Wed, 08 Feb 2012 17:58:35 +0000

Here, Yamaha shares that it needed “to blow up” its existing systems and processes and “start over” to compete more effectively for the future.

Listening Platforms; Useful or Strategic?

socialintelligenceevolution — Wed, 08 Feb 2012 16:37:40 +0000

Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable answers to questions like the following: is your marketing messaging aligned to what customers in the global market value? How is your messaging influencing customers at a brand level and at a product level?

A business blogger connects with clients and industry influencers.

Elastic Lab — Wed, 08 Feb 2012 16:26:42 +0000

"Now they're reading mine" features business blogger Elise Segar, www.ifridge.com/people/elisesegar. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Paul Essenfeld, www.essenfeld.com

What If We Were Really Good at Social Media?

LenSipes — Wed, 08 Feb 2012 15:46:42 +0000

If we were allowed to innovate to our heart’s content I believe we could double and triple page views and dramatically increase time spent on site. The premise involves learning styles and the acknowledgement that some people prefer the written word while some like video and others want audio. People also want a bit of entertainment.

Cross Platform Marketing Amplifies Jackson Hewitt Campaign [CONVO]

neilglassman — Wed, 08 Feb 2012 15:35:56 +0000

This season, Jackson Hewitt, working with agency 22squared, is carefully coordinating all elements — TV, print and multiple social channels — to be heard amid the roar of the significantly larger media spend of its competitor, H & R Block. In this conversation, Jackson Hewitt's David Koroghlian and Chris Tuff of 22squared reveal how they have achieved success that has, according to the companies, exceeded their expectations.

Maryland Bills Would Protect Students' Social Media Privacy Rights, Schools, and Taxpayers

Bradley Shear — Wed, 08 Feb 2012 15:09:03 +0000

Unlike China, the United States does not have a Microblog Identification Program that requires its online users to register with the government so it may track its citizens' online speech. Schools that require their students to turn over their social media user names and/or content are acting as though they are based in China and not in the United States.

Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following

hanelly — Wed, 08 Feb 2012 13:29:06 +0000

If the presidential election—coming to a polling place near you in November—is the nation’s foremost popularity contest (more than 65 million Americans voted for President Barack Obama in 2008) the ongoing battle for followers on Twitter, from a purely competitive standpoint, isn’t far behind.

Using LinkedIn for Competitive Intelligence

gopykryshna — Wed, 08 Feb 2012 12:37:07 +0000

With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence remains a challenge.LinkedIn is one such place where phenomenal amount of data is available about your competitor for you to analyze.So where do you start?

2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.

BrianSolis — Wed, 08 Feb 2012 11:47:26 +0000