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<title>SocialNext</title>
<link>http://socialnext.typepad.com/socialnext/</link>
<description>Social Media Marketing Strategy via Customer Engagement and Interaction</description>
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<lastBuildDate>Thu, 24 Sep 2009 13:41:13 -0700</lastBuildDate>
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<title>How to Update Twitter and MySpace all from Facebook</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/VfCpjwumxTg/how-to-update-twitter-and-myspace-all-from-facebook.html</link>
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<description>Here's something very cool. The MySpace / Twitter Sync feature allows you to control all your status updates from your Facebook Fan Page. How? By linking your Facebook Fan Page status to Twitter then by linking your Twitter to your...</description>
<content:encoded><![CDATA[<p>Here&#39;s something very cool. The MySpace / Twitter Sync feature allows you to control all your status updates from your Facebook Fan Page.</p><p>How? By linking your <a href="http://apps.facebook.com/twitter/" target="_blank">Facebook Fan Page status to Twitter</a> then by <a href="http://www.myspace.com/twittersync" target="_blank">linking your Twitter to your MySpace</a>. DONE.</p><p>For example, I entered this status update on my <a href="http://www.facebook.com/sketchcomedy" target="_blank">comedy group&#39;s Facebook Fan Page</a>:</p><p><em>&quot;I just realized that the main reason I love Mexican food is because it is just an excuse to eat tortilla chips. I love tortilla chips! &gt; J&quot;</em></p><p>That in turn updated our <a href="http://www.twitter.com/totcomedy" target="_blank">Twitter account</a> which then updated our <a href="http://www.myspace.com/sketchcomedy" target="_blank">MySpace</a>. It&#39;s a great way to effectively manage your presence on all three sites.</p><p>Pictures below the cut!</p><p>
</p>
<p></p><p class="asset asset-image" style="text-align: center;"><a href="http://www.facebook.com/sketchcomedy" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Tot_facebook" class="at-xid-6a00d834525d1469e20120a596f2d5970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e20120a596f2d5970b-500wi" title="Tot_facebook" /></a></p><p class="asset asset-image"></p><div style="text-align: center;"><a href="http://twitter.com/totcomedy" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Tiwtter_tot" class="at-xid-6a00d834525d1469e20120a596f2fb970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e20120a596f2fb970b-500wi" title="Tiwtter_tot" /></a></div><p></p><p class="asset asset-image"></p><p class="asset asset-image">
</p> <br />
 <div style="text-align: center;"><a href="http://www.myspace.com/sketchcomedy" onclick="window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false" style="display: inline;"><img alt="Myspace_tot" class="at-xid-6a00d834525d1469e20120a5ed9d2c970c " src="http://socialnext.typepad.com/.a/6a00d834525d1469e20120a5ed9d2c970c-500wi" title="Myspace_tot" /></a></div><p></p><p class="asset asset-image">
</p> <p></p>
<p><a href="http://feedads.g.doubleclick.net/~a/snoe7BdWjpVRg1K_RlhyAGPl0qs/0/da"><img src="http://feedads.g.doubleclick.net/~a/snoe7BdWjpVRg1K_RlhyAGPl0qs/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/snoe7BdWjpVRg1K_RlhyAGPl0qs/1/da"><img src="http://feedads.g.doubleclick.net/~a/snoe7BdWjpVRg1K_RlhyAGPl0qs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/VfCpjwumxTg" height="1" width="1"/>]]></content:encoded>


<category>facebook</category>
<category>Fan Pages</category>
<category>myspace</category>
<category>social marketing</category>
<category>social media</category>
<category>status updates</category>
<category>sync</category>
<category>twitter</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Thu, 24 Sep 2009 13:41:13 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/09/how-to-update-twitter-and-myspace-all-from-facebook.html</feedburner:origLink></item>
<item>
<title>Increase Twitter Traffic With Customized Shortened URLs</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/AxIyesIEx9E/increase-twitter-traffic-with-customized-shortened-urls.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/08/increase-twitter-traffic-with-customized-shortened-urls.html</guid>
<description>Due to Twitter’s 140 character limit URL shorteners have become even more popular. However one weakness is they all start to look the same. After all what is the difference between this: http://bit.ly/lgZzq and this: http://bit.ly/dqAfO? You have to click...</description>
<content:encoded><![CDATA[<a href="http://socialnext.typepad.com/.a/6a00d834525d1469e20120a5170a63970b-pi" style="float: left;"><img alt="3125754-1-tweet-and-tweet-twitter-retweet" class="at-xid-6a00d834525d1469e20120a5170a63970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e20120a5170a63970b-120wi" style="margin: 0px 5px 5px 0px;" /></a> Due to Twitter’s 140 character limit URL shorteners have become even more popular. However one weakness is they all start to look the same. After all what is the difference between this: http://bit.ly/lgZzq and this: http://bit.ly/dqAfO? You have to click to find out which can be good…and bad.<br /><p>Creating a customized shortened URL can help your link stand out and also give your followers more of an indication of what the link is to. The result will be more ReTweets and more traffic.</p>For example <a href="http://twitter.com/chrispirillo">Chris Pirillo</a>, Tech Expert for CNN.com, asked his 74,000+ followers <a href="http://twitter.com/chrispirillo/status/3444193217">“If you had access to my Twitter account, what would you Tweet?”</a> I <a href="http://twitter.com/johnboyle/status/3444224274">replied back</a> that I would share my new Star Wars sketch. However instead of using a randomized shorted URL on <a href="http://bit.ly">bit.ly</a> I created this one: <a href="http://bit.ly/xwingfighter">bit.ly/xwingfighter</a>. I was pretty excited to see <a href="http://twitter.com/chrispirillo/statuses/3444237612">he ReTweeted it.</a> <br /><p>I think the customized URL was key. It not only made the link subject clearer to Chris but also easier to spot in what I’m sure is an overwhelming at time Twitter feed. </p><p>You can also use them for more permanent link placements as well. For example in the description field of my <a href="http://www.youtube.com/watch?v=8SH9iEn8Jfk">sketch comedy group’s YouTube videos</a> I’ve added “Meet us on Facebook: <a href="http://bit.ly/sketchcomedy">http://bit.ly/sketchcomedy</a>”. This gives the user a clearer indication of what they are clicking on, allows me to track the traffic from these links and hopefully keep in touch with that user on Facebook.</p><p>Can you think of any other reasons why a customized shortened URL would be beneficial?</p><p>Oh, and 100th post. :-)</p>
<p><a href="http://feedads.g.doubleclick.net/~a/IG-0q7_Px4La4sj89oc2tcaqlpA/0/da"><img src="http://feedads.g.doubleclick.net/~a/IG-0q7_Px4La4sj89oc2tcaqlpA/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/IG-0q7_Px4La4sj89oc2tcaqlpA/1/da"><img src="http://feedads.g.doubleclick.net/~a/IG-0q7_Px4La4sj89oc2tcaqlpA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/AxIyesIEx9E" height="1" width="1"/>]]></content:encoded>


<category>bit.ly</category>
<category>Chris Pirillo</category>
<category>CNN</category>
<category>facebook</category>
<category>retweet</category>
<category>social marketing</category>
<category>social media</category>
<category>Twitter</category>
<category>URL shorteners</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Mon, 24 Aug 2009 05:42:32 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/08/increase-twitter-traffic-with-customized-shortened-urls.html</feedburner:origLink></item>
<item>
<title>JK Wedding Entrance Dance Video is Viral Success for Marketers</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/SicauAjDbfo/jk-wedding-entrance-dance-is-viral-success-for-marketers.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/07/jk-wedding-entrance-dance-is-viral-success-for-marketers.html</guid>
<description>Here’s an excellent example of taking advantage of a viral video to reach customers and increase sales. The video in question is JK Wedding Entrance Dance featuring Jill Peterson and Kevin Heinz’s wedding party coming down the aisle dancing to...</description>
<content:encoded><![CDATA[<p>Here’s an excellent <a href="http://googleblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube.html">example of taking advantage of a viral video to reach customers and increase sales</a>. The video in question is <a href="http://www.youtube.com/watch?v=4-94JhLEiN0">JK Wedding Entrance Dance</a> featuring Jill Peterson and Kevin Heinz’s wedding party coming down the aisle dancing to <a href="http://www.youtube.com/watch?v=X2IExa2A198">Chris Brown’s "Forever"</a>.</p><p>The video is fantastic and has been featured everywhere including the Today Show. It also features something else: A song they don’t own the rights to.</p><p>Typically lawyers will claim the video and it would be removed from YouTube but in this case the holders of the rights to “Forever” (presumably <a href="http://www.zombalabelgroup.com/">Zomba Group</a>) rode the wave and advertised the mp3 for the song on the video itself using YouTube's new content management tools.</p><p>The result was a drastic increase in sales of “Forever” reaching #4 on <a href="http://www.apple.com/itunes/top-100/songs/">iTunes singles chart</a> and #3 on <a href="http://www.amazon.com/gp/bestsellers/dmusic/digital-music-track/ref=pd_ts_dmusic_nav">Amazon’s top selling mp3 list</a>. Not too shabby for a song that was a hit last year!</p><p>Like <a href="http://socialnext.typepad.com/socialnext/2009/01/monty-python-scorea-big-on-youtube.html">Monty Python</a>, It’s another example of marketers embracing online tools and videos to increase sales and promote their products.</p><BR>
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<p><a href="http://feedads.g.doubleclick.net/~a/YT0ZXtxAx1VHZarY4fwNGVexORU/0/da"><img src="http://feedads.g.doubleclick.net/~a/YT0ZXtxAx1VHZarY4fwNGVexORU/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/YT0ZXtxAx1VHZarY4fwNGVexORU/1/da"><img src="http://feedads.g.doubleclick.net/~a/YT0ZXtxAx1VHZarY4fwNGVexORU/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/SicauAjDbfo" height="1" width="1"/>]]></content:encoded>


<category>Chris Brown</category>
<category>Forever</category>
<category>Jill Peterson</category>
<category>JK Wedding Entrance Dance</category>
<category>Kevin Heinz</category>
<category>social marketing</category>
<category>social media</category>
<category>Today Show</category>
<category>user generated video</category>
<category>youtube</category>
<category>Zomba</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Thu, 30 Jul 2009 15:56:54 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/07/jk-wedding-entrance-dance-is-viral-success-for-marketers.html</feedburner:origLink></item>
<item>
<title>GoDaddy Helping Customers Setup Twitter Accounts</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/yIGQ_b_oxAI/godaddy-helping-customers-setup-twitter-accounts.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/07/godaddy-helping-customers-setup-twitter-accounts.html</guid>
<description>GoDaddy has a new feature that helps customers sign up for Twitter. GoDaddy will check Twitter to see if the domain name you purchased through them is available as a Twitter username. Then it enables you to sign up for...</description>
<content:encoded><![CDATA[<p><a href="http://www.godaddy.com">GoDaddy</a> has a new feature that helps customers sign up for <a href="http://twitter.com">Twitter</a>. GoDaddy will check Twitter to see if the domain name you purchased through them is available as a Twitter username. Then it enables you to sign up for Twitter right there.</p><p>It&#39;s a nice new offering from GoDaddy and even if the customer isn&#39;t ready to use Twitter it let&#39;s them reserve their username for future use. </p><div style="text-align: center;"><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e20115712fd1a1970c-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="display: inline;"><img alt="Godaddy_twitter" class="at-xid-6a00d834525d1469e20115712fd1a1970c " src="http://socialnext.typepad.com/.a/6a00d834525d1469e20115712fd1a1970c-500wi" /></a> <br /><br /></div>
<p><a href="http://feedads.g.doubleclick.net/~a/kQWJfDEuDVR9LcO5cJdKzrO-rcs/0/da"><img src="http://feedads.g.doubleclick.net/~a/kQWJfDEuDVR9LcO5cJdKzrO-rcs/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/kQWJfDEuDVR9LcO5cJdKzrO-rcs/1/da"><img src="http://feedads.g.doubleclick.net/~a/kQWJfDEuDVR9LcO5cJdKzrO-rcs/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/yIGQ_b_oxAI" height="1" width="1"/>]]></content:encoded>


<category>GoDaddy</category>
<category>social marketing</category>
<category>social media</category>
<category>twitter</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Wed, 22 Jul 2009 12:42:29 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/07/godaddy-helping-customers-setup-twitter-accounts.html</feedburner:origLink></item>
<item>
<title>Domino's Pizza Tracker Cooks on Facebook</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/PvBKFcEeNLE/dominos-pizza-tracker-cooks-on-facebook.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/07/dominos-pizza-tracker-cooks-on-facebook.html</guid>
<description>Anytime I see a “Share on Facebook” button I have to click it. I just HAVE to. When I landed on the receipt page of the Domino's Pizza website I saw a “Share” button and acted accordingly. The result is...</description>
<content:encoded><![CDATA[<p>Anytime I see a “<a href="http://www.facebook.com/share_partners.php">Share on Facebook</a>” button I have to click it. I just HAVE to. When I landed on the receipt page of the <a href="http://www.dominos.com/home/index.jsp">Domino&#39;s Pizza</a> website I saw a “Share” button and acted accordingly.</p><p>The result is a Domino&#39;s Pizza Tracker being put in my News Feed (example below). It tells my friends exactly what kind of pizza I ordered and where my pizza is in the delivery process.</p><p>It’s a fantastic example of social media integration. Props to the Domino&#39;s team and yes, my Pepperoni and Green Pepper pizza was delicious. </p><p><strong>UPDATE -7/17/09:</strong> I <a href="http://twitter.com/johnboyle/status/2688520478">Tweeted this post</a> and <a href="http://socialnext.typepad.com/dominos_twitter.jpg" target="_blank">Domino&#39;s thanked me for the Tweet</a>! Which, of course, is another excellent use of social media. </p><p>Oh and don&#39;t forget to <a href="http://twitter.com/johnboyle" target="_blank">follow me on Twitter here</a>.</p><div style="text-align: center;"><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e20115711c320e970c-popup" onclick="window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="display: inline;"><img alt="Dominos_appisawesome" class="at-xid-6a00d834525d1469e20115711c320e970c " src="http://socialnext.typepad.com/.a/6a00d834525d1469e20115711c320e970c-500wi" /></a> <br /></div>
<p><a href="http://feedads.g.doubleclick.net/~a/nHbJVhuVSe3Vg15t4GfO5HgBsOY/0/da"><img src="http://feedads.g.doubleclick.net/~a/nHbJVhuVSe3Vg15t4GfO5HgBsOY/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/nHbJVhuVSe3Vg15t4GfO5HgBsOY/1/da"><img src="http://feedads.g.doubleclick.net/~a/nHbJVhuVSe3Vg15t4GfO5HgBsOY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/PvBKFcEeNLE" height="1" width="1"/>]]></content:encoded>


<category>Domino's Pizza</category>
<category>facebook</category>
<category>News Feed</category>
<category>social marketing</category>
<category>social media</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Thu, 16 Jul 2009 21:07:08 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/07/dominos-pizza-tracker-cooks-on-facebook.html</feedburner:origLink></item>
<item>
<title>Facebook Fan Box Fails on MySpace</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/7R59fRs3TMg/facebook-fan-box-doesnt-work-on-myspace.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/07/facebook-fan-box-doesnt-work-on-myspace.html</guid>
<description>Facebook has added a very cool embeddable Fan Page widget, dubbed the ‘Fan Box’, that allows users to advertise their Fan pages on external websites and blogs. Here’s an example of a Fan Box for my sketch comedy group's Fan...</description>
<content:encoded><![CDATA[<p><a href="http://www.facebook.com">Facebook</a> has added a very cool embeddable Fan Page widget, dubbed the ‘<a href="http://mashable.com/2009/07/08/facebook-fan-boxes/">Fan Box</a>’, that allows users to advertise their Fan pages on external websites and blogs. Here’s an example of a Fan Box for my <a href="http://www.facebook.com/sketchcomedy">sketch comedy group's Fan Page</a>:</p>
<center>
 <script src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php" type="text/javascript"></script><script type="text/javascript">FB.init("eaddc77fd6a8290a514769892fb8d589");</script><fb:fan profile_id="76344039576" stream="1" connections="10" width="300"></fb:fan><div style="font-size:8px; padding-left:10px"><a href="http://www.facebook.com/sketchcomedy">Train of Thought Sketch Comedy</a> on Facebook</div>
</center>
<br><p><br>Ironically the Fan Box doesn’t work on MySpace. I tried to embed the code into <a href="http://www.myspace.com/sketchcomedy">our profile</a> and it didn’t work as you can see from the screenshot below.&nbsp; I don't know if this is intentional or not but it would certainly help users like me who want to interact with Fans on both social networks.</p><div style="text-align: center;"><span style="text-decoration: underline;"><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571e7cf1f970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="display: inline;"><img  alt="Tot_myspace_facebook3" class="at-xid-6a00d834525d1469e2011571e7cf1f970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571e7cf1f970b-500wi"></a> &nbsp;</span> <br><br></div>
<p><a href="http://feedads.g.doubleclick.net/~a/ZdX0UOOCXiQINnavguojbgVDqX4/0/da"><img src="http://feedads.g.doubleclick.net/~a/ZdX0UOOCXiQINnavguojbgVDqX4/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/ZdX0UOOCXiQINnavguojbgVDqX4/1/da"><img src="http://feedads.g.doubleclick.net/~a/ZdX0UOOCXiQINnavguojbgVDqX4/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/7R59fRs3TMg" height="1" width="1"/>]]></content:encoded>


<category>facebook</category>
<category>Fan Box</category>
<category>myspace</category>
<category>social marketing</category>
<category>social media</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Thu, 09 Jul 2009 15:32:36 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/07/facebook-fan-box-doesnt-work-on-myspace.html</feedburner:origLink></item>
<item>
<title>Interview: Ford Fiesta Movement Agent Dartanion London</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/CaNJ22Nh_uM/interview-ford-fiesta-movement-agent-dartanion-london.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/07/interview-ford-fiesta-movement-agent-dartanion-london.html</guid>
<description>Ford’s new social media campaign for the upcoming 2011 Ford Fiesta is pretty darn impressive. Via an online contest, they selected 100 “agents” to drive the car and complete different “missions”. All the while the agents use social networks such...</description>
<content:encoded><![CDATA[<p><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571db06d3970b-pi" style="float: left;"><img  alt="Dart" class="at-xid-6a00d834525d1469e2011571db06d3970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571db06d3970b-120wi" style="margin: 0px 5px 5px 0px;" title="Dart"></a> Ford’s new social media campaign for the upcoming <a href="http://www.fordvehicles.com/2011fiesta/">2011 Ford Fiesta</a> is pretty darn impressive. Via an online contest, they selected 100 “agents” to drive the car and complete different “missions”. All the while the agents use social networks such as <a href="http://www.facebook.com">Facebook</a>, <a href="http://www.twitter.com">Twitter</a> and <a href="http://www.youtube.com">YouTube</a> to share their experiences and adventures. </p><p>It’s a great way to virally spread Ford’s message and showcase the car online. Imagine my surprise when I found out that one of my friends, up and coming comedian <a href="http://www.fiestamovement.com/agents/30">Dartanion London</a>, was selected as an agent by Ford! </p><p>It seemed like a great opportunity to ask him about his experiences with the project, dubbed the <a href="http://www.fiestamovement.com/">Fiesta Movement</a>, and the car itself.</p><p><strong>John Boyle: </strong>Tell me about how you discovered the Fiesta Movement contest and why you entered.<br><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e2011570e635fb970c-pi" style="float: right;"><img  alt="Fiestaout" class="at-xid-6a00d834525d1469e2011570e635fb970c " src="http://socialnext.typepad.com/.a/6a00d834525d1469e2011570e635fb970c-320wi" style="margin: 1px;" title="Fiestaout"></a> <br><strong>Dartanion London:</strong> Someone told me about it on Twitter, which is this new network you may have heard of. The door handle of my current car had just broken off in my hand, and I needed insurance, so I figured why not enter a contest that could take care of both of those things through a miraculous longshot win?</p><p><strong>John: </strong>You’ll be going on “Missions” with the car. <a href="http://www.youtube.com/watch?v=n1eAeB2jFcc">Your first one is to Mt. St. Helens</a>. Do you get to choose your missions or do they choose them for you?</p><p><strong>Dart:</strong> We get to pick them from a selection of pre-approved missions or we can try submitting our own ideas in advance.</p><p><strong>John: </strong>You’ll be sharing your experiences with the Fiesta on various social networks. What’s your favorite one?</p><p><strong>Dart:</strong> Twitter's the one I'm using the most now because it's so quick and easy to update. Of course, it can't provide the rich media of Facebook, so that's next on the list. Still, I wish I could integrate these networks into one unified interface. And I'm hoping that's what Google Wave or someone else wants to let me do too.</p><p><strong>John: </strong>Have you met the three other Fiesta Movement Agents in Washington State?</p><p><strong>Dart: </strong>Yes, I even pranked one of them. We all met at our orientation meeting where we got the cars. The nice thing about this program is that all the other winners are cool, creative people I might not have otherwise gotten to know.</p><p><strong><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571db0b81970b-pi" style="float: left;"><img  alt="Fiestain" class="at-xid-6a00d834525d1469e2011571db0b81970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571db0b81970b-320wi" style="margin: 1px;" title="Fiestain"></a> John:</strong> Pranked? What was the prank?</p><p><strong>Dart: </strong>Well, fellow Fiesta Agents <a href="http://www.fiestamovement.com/agents/view/86">Steve &amp; Cherry Ouch</a> were up from Portland, and I met up with them and Seattle Agent <a href="http://www.fiestamovement.com/agents/view/20">Bridget O'Neill</a>. I had tracked down where the other Seattle Agent <a href="http://www.fiestamovement.com/agents/view/61">Kristina Horner</a> was parking her car, and we decided to decorate it for her.</p><p>You can see her <a href="http://italktosnakes.blogspot.com/2009/06/car-face-monster.html">initial reaction on her blog</a> here and the<a href="http://www.youtube.com/watch?v=fdif7OEETfQ"> video I released to reveal the prank.</a></p><p>I wish more things like this happened in the world all the time.</p><p><strong>John: </strong>What are you most looking forward to doing with the car now that you have it?</p><p><strong>Dart: </strong>It's what I'm not going to do that's the most exciting: break down on the side of the road.<br>Other than that, I'm planning on driving across the whole durn country!</p><p><strong>John: </strong>Have you had any comments from people about the Fiesta?</p><p><strong>Dart: </strong>Yeah, a couple in my neighborhood left me a note saying how excited they were to see it and they couldn't wait 'till it was available to buy. I did the same thing to the guy in my neighborhood who drives a DeLorean. So, it's 1-1 Fiesta-DeLorean so far.</p><p><strong>John:</strong> And here’s the big one: How do you like your swanky Fiesta?</p><p><strong>Dart:</strong> It's kind of stupid how much I like it. It's such a zippy, light little car that it's practically begging to be thrown around curves. I'm already sad that I'll have to give it back.</p><p>Special thanks to Dart for taking the time to answer my questions. You can follow Dart's Fiesta missions on his <a href="http://www.facebook.com/pages/Dartanion-London/14448426465">Facebook</a>, <a href="http://twitter.com/dartanion">Twitter</a> and <a href="http://www.youtube.com/robodart">YouTube Channel</a> as well as his fellow agents at the <a href="http://www.fiestamovement.com/">Fiesta Movement</a> site.</p>
<p><a href="http://feedads.g.doubleclick.net/~a/x225yC2DvATJViaYaDO65rek_HA/0/da"><img src="http://feedads.g.doubleclick.net/~a/x225yC2DvATJViaYaDO65rek_HA/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/x225yC2DvATJViaYaDO65rek_HA/1/da"><img src="http://feedads.g.doubleclick.net/~a/x225yC2DvATJViaYaDO65rek_HA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/CaNJ22Nh_uM" height="1" width="1"/>]]></content:encoded>


<category>2011 Ford Fiesta</category>
<category>Dartanion London</category>
<category>facebook</category>
<category>Fiesta</category>
<category>Fiesta Movement</category>
<category>Ford</category>
<category>Interview</category>
<category>social marketing</category>
<category>social media</category>
<category>twitter</category>
<category>viral video</category>
<category>youtube</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Wed, 08 Jul 2009 09:45:29 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/07/interview-ford-fiesta-movement-agent-dartanion-london.html</feedburner:origLink></item>
<item>
<title>Coke and Pepsi Play Nice on Twitter</title>
<link>http://feedproxy.google.com/~r/socialnext2/~3/CJ9f_hJgNe8/coke-and-pepsi-play-nice-on-twitter.html</link>
<guid isPermaLink="false">http://socialnext.typepad.com/socialnext/2009/07/coke-and-pepsi-play-nice-on-twitter.html</guid>
<description>Here's a nice story: Coke and Pepsi are finally on speaking terms...thanks to Twitter. What's really cool is it was instigated by Twitter users. Kudos to both Coke and Pepsi for playing along. They both come out looking great.</description>
<content:encoded><![CDATA[<p><span style="text-decoration: underline;"><a href="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571d527e3970b-pi" style="float: left;"><img  alt="Pepsi" class="at-xid-6a00d834525d1469e2011571d527e3970b " src="http://socialnext.typepad.com/.a/6a00d834525d1469e2011571d527e3970b-320wi" style="margin: 0px 5px 5px 0px;"></a> </span> </p><P>Here's a nice story: Coke and Pepsi are finally on speaking terms...<a href="http://blogs.reuters.com/shop-talk/2009/07/07/cola-truce-coke-and-pepsi-trade-niceties-on-twitter/">thanks to Twitter</a>.</p><p>What's really cool is it was instigated by Twitter users. Kudos to both <a href="http://twitter.com/cocacola">Coke</a> and <a href="http://twitter.com/pepsi">Pepsi</a> for playing along.</p><p>They both come out looking great.</p>
<p><a href="http://feedads.g.doubleclick.net/~a/po2IdAcLwn64U1bKxtyklsE6E8s/0/da"><img src="http://feedads.g.doubleclick.net/~a/po2IdAcLwn64U1bKxtyklsE6E8s/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/po2IdAcLwn64U1bKxtyklsE6E8s/1/da"><img src="http://feedads.g.doubleclick.net/~a/po2IdAcLwn64U1bKxtyklsE6E8s/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/socialnext2/~4/CJ9f_hJgNe8" height="1" width="1"/>]]></content:encoded>


<category>Coke</category>
<category>Pepsi</category>
<category>Twitter</category>

<dc:creator>John Boyle</dc:creator>
<pubDate>Tue, 07 Jul 2009 17:23:20 -0700</pubDate>

<feedburner:origLink>http://socialnext.typepad.com/socialnext/2009/07/coke-and-pepsi-play-nice-on-twitter.html</feedburner:origLink></item>

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