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<channel>
	<title>Social Pros Podcast: Real People Doing Real Work in Social Media</title>
	
    <link>http://socialpros.podbean.com</link>
	<description>Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes an insights from a leading social media strategist, the Social Media Stat of the Week, discussed and ratified or debunked by Jay Baer and Eric Boggs of Argyle Social, plus a Social Pros Shoutout, where our weekly guest shares 2-3 of his or her social media heroes and where we can find them around the web.</description>
	<pubDate>Fri, 24 May 2013 11:00:00 +0000</pubDate>
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	<language>en</language>
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		<category>Business</category>
		<ttl>1440</ttl>
		<itunes:keywords>social,media,digital,marketing,social,pros,jay,baer,convince,convert,social,practitioner,social,media,management,social,media,tools</itunes:keywords>
		<itunes:subtitle>Shining the spotlight on real people doing real work in social media</itunes:subtitle>
		<itunes:summary>Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes an insights from a leading social media strategist, the Social Media Stat of the Week, discussed and ratified or debunked by Jay Baer and Eric Boggs of Argyle Social, plus a Social Pros Shoutout, where our weekly guest shares 2-3 of his or her social media heroes and where we can find them around the web.</itunes:summary>
		<itunes:author>Jay Baer</itunes:author>
		
		
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://img.podbean.com/itunes-logo/444682/social-pros-icon.jpg" />
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			<url>http://img.podbean.com/itunes-logo/444682/social-pros-icon.jpg</url>
			<title>Social Pros Podcast</title>
			<link>http://socialpros.podbean.com</link>
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			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/socialprospodcast" /><feedburner:info uri="socialprospodcast" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>This material is property of Convince &amp; Convert.</media:copyright><media:thumbnail url="http://img.podbean.com/itunes-logo/444682/social-pros-icon.jpg" /><media:keywords>social,media,digital,marketing,social,pros,jay,baer,convince,convert,social,practitioner,social,media,management,social,media,tools</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>jason@convinceandconvert.com</itunes:email><itunes:name>Jay Baer</itunes:name></itunes:owner><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><item>
		<title>Why 4.5 Million TV Lovers Voluntarily Became Zombies</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/KmdEAv0P7go/</link>
		<comments>http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/#comments</comments>
		<pubDate>Fri, 24 May 2013 11:00:00 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/</guid>
		<description><![CDATA[Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can&#8217;t fail.

]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/kenbot" target="_blank">Kenny Miller</a><span>, CEO of </span><a href="http://thekm.co/" target="_blank">KMco</a><span>, joins the </span><a href="http://www.convinceandconvert.com/wp-admin/socialpros.com" target="_blank">Social Pros Podcast</a><span> this week to discuss his smash hit app </span><a href="http://www.deadyourself.com/" target="_blank">Dead Yourself</a><span>, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can&#8217;t fail.</span>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/feed/</wfw:commentRss>
			
				<itunes:subtitle>Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement ...</itunes:subtitle>
		<itunes:summary>Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can't fail.</itunes:summary>
		<itunes:keywords>social pros, social pros podcast, jay baer, kenny miller,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:43:28</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/Unc3nTu5R4o/SocialProsEpisode68.mp3" fileSize="41733979" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/Unc3nTu5R4o/SocialProsEpisode68.mp3" length="41733979" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/wgdrke/SocialProsEpisode68.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Why 4.5 Million TV Lovers Voluntarily Became Zombies</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/KmdEAv0P7go/</link>
		<comments>http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/#comments</comments>
		<pubDate>Fri, 24 May 2013 11:00:00 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/</guid>
		<description><![CDATA[Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can&#8217;t fail.

]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/kenbot" target="_blank">Kenny Miller</a><span>, CEO of </span><a href="http://thekm.co/" target="_blank">KMco</a><span>, joins the </span><a href="http://www.convinceandconvert.com/wp-admin/socialpros.com" target="_blank">Social Pros Podcast</a><span> this week to discuss his smash hit app </span><a href="http://www.deadyourself.com/" target="_blank">Dead Yourself</a><span>, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can&#8217;t fail.</span>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/feed/</wfw:commentRss>
			
				<itunes:subtitle>Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement ...</itunes:subtitle>
		<itunes:summary>Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can't fail.</itunes:summary>
		<itunes:keywords>social pros, social pros podcast, jay baer, kenny miller,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:43:28</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/Unc3nTu5R4o/SocialProsEpisode68.mp3" fileSize="41733979" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/05/24/why-45-million-tv-lovers-voluntarily-became-zombies/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/Unc3nTu5R4o/SocialProsEpisode68.mp3" length="41733979" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/wgdrke/SocialProsEpisode68.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Contagion, Social Media, and Why Things Catch On</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/q0xDMh1Py_4/</link>
		<comments>http://socialpros.podbean.com/2013/05/17/contagion-social-media-and-why-things-catch-on/#comments</comments>
		<pubDate>Fri, 17 May 2013 14:49:13 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/05/17/contagion-social-media-and-why-things-catch-on/</guid>
		<description><![CDATA[Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/j1berger" target="_blank">Jonah Berger</a><span>, Marketing Professor at </span><a href="http://www.wharton.upenn.edu/" target="_blank">the Wharton School</a><span>, joins the </span><a href="http://www.convinceandconvert.com/wp-admin/socialpros.com" target="_blank">Social Pros Podcast</a><span> this week to discuss his bestseller </span><a href="http://jonahberger.com/" target="_blank"><em>Contagious: Why Things Catch on</em></a><span>, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.</span>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/05/17/contagion-social-media-and-why-things-catch-on/feed/</wfw:commentRss>
			
				<itunes:subtitle>Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the ...</itunes:subtitle>
		<itunes:summary>Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.</itunes:summary>
		<itunes:keywords>social pros, social pros podcast, jay baer, jonah berger,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:37:42</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/UQFYhvq4UCQ/SocialProsEpisode67.mp3" fileSize="36193930" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/05/17/contagion-social-media-and-why-things-catch-on/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/UQFYhvq4UCQ/SocialProsEpisode67.mp3" length="36193930" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/qad79f/SocialProsEpisode67.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How H&amp;R Block Activated 90,000 Seasonal Tax Pros in Social Media</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/WbYlq0SXxEY/</link>
		<comments>http://socialpros.podbean.com/2013/05/10/how-hr-block-activated-90000-seasonal-tax-pros-in-social-media/#comments</comments>
		<pubDate>Fri, 10 May 2013 11:00:43 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/05/10/how-hr-block-activated-90000-seasonal-tax-pros-in-social-media/</guid>
		<description><![CDATA[Scott Gulbransen, Director of Social Business Strategy at H&#38;R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&#38;R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media.
Please [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/sdgully" target="_blank">Scott Gulbransen</a><span>, Director of Social Business Strategy at </span><a href="http://www.hrblock.com/" target="_blank">H&amp;R Block</a><span>, joins the </span><a href="http://www.convinceandconvert.com/wp-admin/socialpros.com" target="_blank">Social Pros Podcast</a><span> this week to discuss the structure of social that allowed 90,000 H&amp;R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn&#8217;t do it without their help! This week:</p>
<ul>
<li>From <a href="http://www.exacttarget.com/" target="_blank">ExactTarget</a>, a free white paper called &#8220;<a href="http://ar.gy/3truths" target="_blank">3 Truths Every CMO Needs to Know About Social Media and the Customer Experience</a>&#8220;</li>
<li>From <a href="http://www.expion.com/" target="_blank">Expion</a>, a case study about how <a href="http://ar.gy/block" target="_blank">H&amp;R Block mobilized 90,000 tax professionals in social media using Expion</a> to guide their activity.</li>
<li>From <a href="http://janrain.com/" target="_blank">Janrain</a>, a free guide on <a href="http://ar.gy/betterregistration" target="_blank">how to improve conversion rates and data quality</a>.</li>
<li>And from <a href="http://us.cision.com/" target="_blank">Cision</a>, a free <a href="http://www.convinceandconvert.com/wp-admin/ar.gy/contentkit" target="_blank">content marketing kit</a> to help you get the most of your brand storytelling.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/05/10/how-hr-block-activated-90000-seasonal-tax-pros-in-social-media/feed/</wfw:commentRss>
			
				<itunes:subtitle>Scott Gulbransen, Director of Social Business Strategy at H8R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed ...</itunes:subtitle>
		<itunes:summary>Scott Gulbransen, Director of Social Business Strategy at H8R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H8R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

	From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience"
	From Expion, a case study about how H8R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
	From Janrain, a free guide on how to improve conversion rates and data quality.
	And from Cision, a free content marketing kit to help you get the most of your brand storytelling.
</itunes:summary>
		<itunes:keywords>social pros, social pros podcast, jay baer, scott gulbransen,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
			<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/guFPrKWrwyc/SocialProsEpisode66.mp3" fileSize="48907412" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/05/10/how-hr-block-activated-90000-seasonal-tax-pros-in-social-media/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/guFPrKWrwyc/SocialProsEpisode66.mp3" length="48907412" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/ihqyti/SocialProsEpisode66.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How Scotts Uses Social Media for Maximum Customer Support</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/bOXamOPnUno/</link>
		<comments>http://socialpros.podbean.com/2013/05/03/how-scotts-uses-social-media-for-maximum-customer-support/#comments</comments>
		<pubDate>Fri, 03 May 2013 11:00:45 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com?p=4817416</guid>
		<description><![CDATA[Beth Dockins, Director of Customer Service for Scott&#8217;s Miracle-Gro, joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media &#8220;tribes&#8221;, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Beth Dockins" href="https://twitter.com/bethdockins">Beth Dockins</a><span>, Director of Customer Service for </span><a href="http://www.thescottsmiraclegrocompany.com/">Scott&#8217;s Miracle-Gro</a><span>, joins the </span><a href="http://www.convinceandconvert.com/wp-admin/socialpros.com" target="_blank">Social Pros Podcast</a><span> this week to discuss Scotts approach to social media customer service, social media &#8220;tribes&#8221;, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn&#8217;t do it without their help! This week:</p>
<ul>
<li>From <a href="http://www.exacttarget.com/" target="_blank">ExactTarget</a>, a free white paper called &#8220;<a href="http://ar.gy/3truths" target="_blank">3 Truths Every CMO Needs to Know About Social Media and the Customer Experience</a>&#8220;</li>
<li>From <a href="http://www.expion.com/" target="_blank">Expion</a>, a case study about how <a href="http://ar.gy/block" target="_blank">H&amp;R Block mobilized 90,000 tax professionals in social media using Expion</a> to guide their activity.</li>
<li>From <a href="http://janrain.com/" target="_blank">Janrain</a>, a free guide on <a href="http://ar.gy/betterregistration" target="_blank">how to improve conversion rates and data quality</a>.</li>
<li>And from <a href="http://us.cision.com/" target="_blank">Cision</a>, a free <a href="http://www.convinceandconvert.com/wp-admin/ar.gy/contentkit" target="_blank">content marketing kit</a> to help you get the most of your brand storytelling.</li>
</ul>
<p><a href="http://www.convinceandconvert.com/social-pros-podcast/how-scotts-uses-social-media-for-maximum-customer-support/" target="_blank">http://www.convinceandconvert.com/social-pros-podcast/how-scotts-uses-social-media-for-maximum-customer-support/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/05/03/how-scotts-uses-social-media-for-maximum-customer-support/feed/</wfw:commentRss>
			
				<itunes:subtitle>Beth Dockins, Director of Customer Service for Scott's Miracle-Gro, joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, ...</itunes:subtitle>
		<itunes:summary>Beth Dockins, Director of Customer Service for Scott's Miracle-Gro, joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media "tribes", and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

	From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience"
	From Expion, a case study about how H8R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
	From Janrain, a free guide on how to improve conversion rates and data quality.
	And from Cision, a free content marketing kit to help you get the most of your brand storytelling.

http://www.convinceandconvert.com/social-pros-podcast/how-scotts-uses-social-media-for-maximum-customer-support</itunes:summary>
		<itunes:keywords>social pros, social pros podcast, jay baer, beth dockins,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
			<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/SgS57oR-2hg/SocialProsEpisode65.mp3" fileSize="45657362" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/05/03/how-scotts-uses-social-media-for-maximum-customer-support/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/SgS57oR-2hg/SocialProsEpisode65.mp3" length="45657362" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/vcqher/SocialProsEpisode65.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Maintain Your Brand’s Authentic Voice</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/pq_Lhpz2xS0/</link>
		<comments>http://socialpros.podbean.com/2013/04/26/how-to-maintain-your-brands-authentic-voice/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 11:00:25 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/04/26/how-to-maintain-your-brands-authentic-voice/</guid>
		<description><![CDATA[Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/brooksethomas" target="_blank">Brooks Thomas</a>, Communications Specialist at <a href="http://www.southwest.com/" target="_blank">Southwest</a><span>, joins the <a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-maintain-your-brands-authentic-voice/socialpros.com" target="_blank">Social Pros Podcast</a> this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:</p>
<ul>
<li>From <a href="http://www.exacttarget.com/" target="_blank">ExactTarget</a>, a free white paper called “<a href="http://ar.gy/3truths" target="_blank">3 Truths Every CMO Needs to Know About Social Media and the Customer Experience</a>“</li>
<li>From <a href="http://www.expion.com/" target="_blank">Expion</a>, a case study about how <a href="http://ar.gy/block" target="_blank">H&amp;R Block mobilized 90,000 tax professionals in social media using Expion</a> to guide their activity.</li>
<li>From <a href="http://janrain.com/" target="_blank">Janrain</a>, a free guide on <a href="http://ar.gy/betterregistration" target="_blank">how to improve conversion rates and data quality</a>.</li>
<li>And from <a href="http://us.cision.com/" target="_blank">Cision</a>, a free <a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-maintain-your-brands-authentic-voice/ar.gy/contentkit" target="_blank">content marketing kit</a> to help you get the most of your brand storytelling.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/04/26/how-to-maintain-your-brands-authentic-voice/feed/</wfw:commentRss>
			
				<itunes:subtitle>Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the ...</itunes:subtitle>
		<itunes:summary>Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

	From ExactTarget, a free white paper called “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience“
	From Expion, a case study about how H8R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
	From Janrain, a free guide on how to improve conversion rates and data quality.
	And from Cision, a free content marketing kit to help you get the most of your brand storytelling.
</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:50:20</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/qt4RvxmfBio/SocialProsEpisode64.mp3" fileSize="48325195" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/04/26/how-to-maintain-your-brands-authentic-voice/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/qt4RvxmfBio/SocialProsEpisode64.mp3" length="48325195" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/578dfy/SocialProsEpisode64.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Take Charge of Your Personal Brand</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/pfL3z80cR0w/</link>
		<comments>http://socialpros.podbean.com/2013/04/18/how-to-take-charge-of-your-personal-brand/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 23:07:03 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/04/18/how-to-take-charge-of-your-personal-brand/</guid>
		<description><![CDATA[Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand.

]]></description>
			<content:encoded><![CDATA[<p>Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand.
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/04/18/how-to-take-charge-of-your-personal-brand/feed/</wfw:commentRss>
			
				<itunes:subtitle>Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to ..</itunes:subtitle>
		<itunes:summary>Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand</itunes:summary>
		<itunes:keywords>social pros, social pros podcast, jay baer,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:47:06</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/xGoZeXvxk5E/SocialProsEpisode63.mp3" fileSize="45217251" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/04/18/how-to-take-charge-of-your-personal-brand/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/xGoZeXvxk5E/SocialProsEpisode63.mp3" length="45217251" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/tec84g/SocialProsEpisode63.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Get Ready to Reboot Your Life</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/4ILsxGzxSdI/</link>
		<comments>http://socialpros.podbean.com/2013/04/12/get-ready-to-reboot-your-life/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 11:00:48 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/04/12/get-ready-to-reboot-your-life/</guid>
		<description><![CDATA[Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May.
Please Support Our Sponsors
Huge [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/mitchjoel" target="_blank">Mitch Joel</a><span>, President of </span><a href="http://www.twistimage.com/" target="_blank">Twist Image</a><span> and Author of </span><a href="http://www.amazon.com/Six-Pixels-Separation-Connected-Everyone/dp/B005MWKCEK" target="_blank">Six Pixels of Separation</a><span> and </span><a href="http://www.twistimage.com/blog/archives/ctrl-alt-del-is-my-next-book/" target="_blank">CTRL ALT Delete</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn&#8217;t do it without them!</p>
<p><strong>Read on for highlights:</strong></p>
<p><a href="http://www.convinceandconvert.com/social-pros-podcast/get-ready-to-reboot-your-life/" target="_blank">http://www.convinceandconvert.com/social-pros-podcast/get-ready-to-reboot-your-life/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/04/12/get-ready-to-reboot-your-life/feed/</wfw:commentRss>
			
				<itunes:subtitle>Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss ..</itunes:subtitle>
		<itunes:summary>Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

Read on for highlights:

http://www.convinceandconvert.com/social-pros-podcast/get-ready-to-reboot-your-life</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:45:17</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/LWWaNCzTpTQ/SocialProsEpisode62.mp3" fileSize="43473107" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/04/12/get-ready-to-reboot-your-life/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/LWWaNCzTpTQ/SocialProsEpisode62.mp3" length="43473107" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/qbkpjs/SocialProsEpisode62.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Make Pinterest Your Brand’s Own</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/CGKUD-X97vs/</link>
		<comments>http://socialpros.podbean.com/2013/04/05/how-to-make-pinterest-your-brands-own/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 11:00:34 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/04/05/how-to-make-pinterest-your-brands-own/</guid>
		<description><![CDATA[Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!
Read [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/CallanPaola" target="_blank">Callan Green</a>, Senior Social Media Specialist at <a href="http://www.sony.com/" target="_blank">Sony</a>, joins the <a href="http://socialpros.com/">Social Pros Podcast</a> this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms.</p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn’t do it without them!</p>
<p><strong>Read on for some of the highlights and tweetable moments, or listen to the full podcast.</strong></p>
<p><a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-make-pinterest-your-brands-own/">http://www.convinceandconvert.com/social-pros-podcast/how-to-make-pinterest-your-brands-own/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/04/05/how-to-make-pinterest-your-brands-own/feed/</wfw:commentRss>
			
				<itunes:subtitle>Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success ..</itunes:subtitle>
		<itunes:summary>Callan Green, Senior Social Media Specialist at Sony, joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!

Read on for some of the highlights and tweetable moments, or listen to the full podcast.

http://www.convinceandconvert.com/social-pros-podcast/how-to-make-pinterest-your-brands-own</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:43:01</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/n3PGKd6GK9o/SocialProsEpisode61.mp3" fileSize="41305988" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/04/05/how-to-make-pinterest-your-brands-own/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/n3PGKd6GK9o/SocialProsEpisode61.mp3" length="41305988" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/ch7wky/SocialProsEpisode61.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Solving Klout’s “Warren Buffett Problem”</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/FG-7bjB5cd4/</link>
		<comments>http://socialpros.podbean.com/2013/03/29/solving-klout%e2%80%99s-%e2%80%9cwarren-buffett-problem%e2%80%9d/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 11:00:36 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/03/29/solving-klout%e2%80%99s-%e2%80%9cwarren-buffett-problem%e2%80%9d/</guid>
		<description><![CDATA[Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/daddymention" target="_blank">Matt Thomson</a><span>, VP of Business Development at </span><a href="http://klout.com/" target="_blank">Klout</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn’t do it without them!</p>
<p><a href="http://www.convinceandconvert.com/social-pros-podcast/solving-klouts-warren-buffett-problem/">http://www.convinceandconvert.com/social-pros-podcast/solving-klouts-warren-buffett-problem/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/03/29/solving-klout%e2%80%99s-%e2%80%9cwarren-buffett-problem%e2%80%9d/feed/</wfw:commentRss>
			
				<itunes:subtitle>Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy ..</itunes:subtitle>
		<itunes:summary>Matt Thomson, VP of Business Development at Klout, joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!

http://www.convinceandconvert.com/social-pros-podcast/solving-klouts-warren-buffett-problem</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:50:17</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/Z7SOCihSHUw/SocialProsEpisode60.mp3" fileSize="48272950" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/03/29/solving-klout%e2%80%99s-%e2%80%9cwarren-buffett-problem%e2%80%9d/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/Z7SOCihSHUw/SocialProsEpisode60.mp3" length="48272950" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/iaqggm/SocialProsEpisode60.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Turn Social Connections Into In-Person Sales</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/KQqQmscf-oQ/</link>
		<comments>http://socialpros.podbean.com/2013/03/22/how-to-turn-social-connections-into-in-person-sales/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 11:00:40 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com?p=4783877</guid>
		<description><![CDATA[Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the &#8220;showroom&#8221; effect as a brick-and-mortar retailer.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn&#8217;t do it without them!
Read on for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/trahla" target="_blank">Alix Hart</a><span>, Brand Marketer at </span><a href="http://www.bestbuy.com/" target="_blank">Best Buy</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss integrating social into all aspects of customer service and battling the &#8220;showroom&#8221; effect as a brick-and-mortar retailer.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn&#8217;t do it without them!</p>
<p>Read on for the highlights: <a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-turn-social-connections-into-in-person-sales/" target="_blank">http://www.convinceandconvert.com/social-pros-podcast/how-to-turn-social-connections-into-in-person-sales/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/03/22/how-to-turn-social-connections-into-in-person-sales/feed/</wfw:commentRss>
			
				<itunes:subtitle>Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling ..</itunes:subtitle>
		<itunes:summary>Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

Read on for the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-turn-social-connections-into-in-person-sales</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:37:24</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/LYMMC1Q60tI/SocialProsEpisode59.mp3" fileSize="35908881" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/03/22/how-to-turn-social-connections-into-in-person-sales/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/LYMMC1Q60tI/SocialProsEpisode59.mp3" length="35908881" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/sidw2q/SocialProsEpisode59.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Leverage a Community of Passionate Fans</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/zazg1YMUIoU/</link>
		<comments>http://socialpros.podbean.com/2013/03/15/how-to-leverage-a-community-of-passionate-fans/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 11:00:51 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/03/15/how-to-leverage-a-community-of-passionate-fans/</guid>
		<description><![CDATA[Jake Jacobson, Social Media Manager at Garmin, joins the Social Pros Podcast this week to reveal Garmin&#8217;s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/jakesjournal">Jake Jacobson</a><span>, Social Media Manager at </span><a href="http://garmin.com/">Garmin</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to reveal Garmin&#8217;s </span><a href="http://www.convinceandconvert.com/youtility-2/youtility-the-marketing-strategy-for-the-age-of-information-overload/">Youtility-esque goals</a><span> when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn&#8217;t do it without them!</p>
<p><strong>Read on for the highlights:</strong> <a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-leverage-a-community-of-passionate-fans/">http://www.convinceandconvert.com/social-pros-podcast/how-to-leverage-a-community-of-passionate-fans/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/03/15/how-to-leverage-a-community-of-passionate-fans/feed/</wfw:commentRss>
			
				<itunes:subtitle>Jake Jacobson, Social Media Manager at Garmin, joins the Social Pros Podcast this week to reveal Garmin's Youtility-esque goals when it comes to social media and ..</itunes:subtitle>
		<itunes:summary>Jake Jacobson, Social Media Manager at Garmin, joins the Social Pros Podcast this week to reveal Garmin's Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

Read on for the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-leverage-a-community-of-passionate-fans</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
			<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/dLPIM4XpAeU/SocialProsEpisode58.mp3" fileSize="36051405" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/03/15/how-to-leverage-a-community-of-passionate-fans/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/dLPIM4XpAeU/SocialProsEpisode58.mp3" length="36051405" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/nx7u99/SocialProsEpisode58.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Curate 6,000 Pieces of Content This Year</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/3O0TKz9bj9E/</link>
		<comments>http://socialpros.podbean.com/2013/03/08/how-to-curate-6000-pieces-of-content-this-year/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 10:00:35 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/03/08/how-to-curate-6000-pieces-of-content-this-year/</guid>
		<description><![CDATA[Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us [...]]]></description>
			<content:encoded><![CDATA[<p><span>Todd Wheatland, VP of Marketing at Kelly OCG, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> from </span><a href="http://sydney.contentmarketingworld.com/" target="_blank">Content Marketing World</a><span> in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn&#8217;t do it without them!</p>
<p><strong>View the highlights:</strong></p>
<p><a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-curate-6000-pieces-of-content-this-year/">http://www.convinceandconvert.com/social-pros-podcast/how-to-curate-6000-pieces-of-content-this-year/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/03/08/how-to-curate-6000-pieces-of-content-this-year/feed/</wfw:commentRss>
			
				<itunes:subtitle>Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive ..</itunes:subtitle>
		<itunes:summary>Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!

View the highlights:

http://www.convinceandconvert.com/social-pros-podcast/how-to-curate-6000-pieces-of-content-this-year</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:41:47</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/H3YS-RjjDHU/SocialProsEpisode57.mp3" fileSize="40117313" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/03/08/how-to-curate-6000-pieces-of-content-this-year/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/H3YS-RjjDHU/SocialProsEpisode57.mp3" length="40117313" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/rna9uu/SocialProsEpisode57.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Find Your Social Voice and Help Others Do the Same</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/EU6zqxJIIU0/</link>
		<comments>http://socialpros.podbean.com/2013/03/01/how-to-find-your-social-voice-and-help-others-do-the-same/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 10:00:54 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/03/01/how-to-find-your-social-voice-and-help-others-do-the-same/</guid>
		<description><![CDATA[Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/MicheleWingate" target="_blank">Michele Wingate</a><span>, Social Media Manager for </span><a href="http://www.amfam.com/default.asp" target="_blank">American Family Insurance</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn&#8217;t do it without them!
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/03/01/how-to-find-your-social-voice-and-help-others-do-the-same/feed/</wfw:commentRss>
			
				<itunes:subtitle>Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal ..</itunes:subtitle>
		<itunes:summary>Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
			<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/lmavhn0cqsA/SocialProsEpisode56.mp3" fileSize="38880989" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/03/01/how-to-find-your-social-voice-and-help-others-do-the-same/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/lmavhn0cqsA/SocialProsEpisode56.mp3" length="38880989" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/yvw8v/SocialProsEpisode56.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Is Your Brand Socially Agile?</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/l0TjkdjBLPQ/</link>
		<comments>http://socialpros.podbean.com/2013/02/22/is-your-brand-socially-agile/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 10:00:00 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/02/22/is-your-brand-socially-agile/</guid>
		<description><![CDATA[Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi&#8217;s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi&#8217;s social agility lets him get things done.

]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/white">Andy White</a><span>, Senior Manager of Social Media Marketing at </span><a href="http://www.m80.com/">M80</a><span> and creative genius behind </span><a href="http://www.audi.com/" target="_blank">Audi</a><span>&#8217;s social media strategy, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi&#8217;s social agility lets him get things done.</span>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/02/22/is-your-brand-socially-agile/feed/</wfw:commentRss>
			
				<itunes:subtitle>Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi's social media strategy, joins the Social Pros Podcast this week to ..</itunes:subtitle>
		<itunes:summary>Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi's social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi's social agility lets him get things done</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
			<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/p8hIMipYz1A/SocialProsEpisode55.mp3" fileSize="40117313" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/02/22/is-your-brand-socially-agile/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/p8hIMipYz1A/SocialProsEpisode55.mp3" length="40117313" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/xpduc8/SocialProsEpisode55.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>How to Derive Inspiration from an Active Fan Base</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/wgidu9H7FBA/</link>
		<comments>http://socialpros.podbean.com/2013/02/15/how-to-derive-inspiration-from-an-active-fan-base/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 10:00:25 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/02/15/how-to-derive-inspiration-from-an-active-fan-base/</guid>
		<description><![CDATA[Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.
Huge thanks to our amazing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/savvybostonian">Jessica Gioglio</a><span>, Public Relations and Social Media Manager at </span><a href="http://www.dunkindonuts.com/dunkindonuts/en.html">Dunkin’ Donuts</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.</span></p>
<p><span>Huge thanks to our amazing sponsors </span><a href="http://www.janrain.com/">Janrain</a><span>, </span><a href="http://www.exacttarget.com/">ExactTarget</a><span>, </span><a href="http://us.cision.com/">Cision</a><span>, and </span><a href="http://expion.com/">Expion</a><span> for helping us make this happen. We couldn’t do it without them!</span></p>
<p><span><a href="http://www.convinceandconvert.com/social-pros-podcast/how-to-derive-inspiration-from-an-active-fan-base/" target="_blank">http://www.convinceandconvert.com/social-pros-podcast/how-to-derive-inspiration-from-an-active-fan-base/</a></span>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/02/15/how-to-derive-inspiration-from-an-active-fan-base/feed/</wfw:commentRss>
			
				<itunes:subtitle>Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether ..</itunes:subtitle>
		<itunes:summary>Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn’t do it without them!

http://www.convinceandconvert.com/social-pros-podcast/how-to-derive-inspiration-from-an-active-fan-base</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:38:37</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/sfV2uXdEuhQ/SocialProsEpisode54.mp3" fileSize="37073734" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/02/15/how-to-derive-inspiration-from-an-active-fan-base/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/sfV2uXdEuhQ/SocialProsEpisode54.mp3" length="37073734" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/y4awkm/SocialProsEpisode54.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Leveraging Your Company’s Internal Power for Good Social</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/DqowZBCfstI/</link>
		<comments>http://socialpros.podbean.com/2013/02/08/leveraging-your-companys-internal-power-for-good-social/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 10:00:05 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/02/08/leveraging-your-companys-internal-power-for-good-social/</guid>
		<description><![CDATA[Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/sonnygill">Sonny Gill</a><span>, Social Media Manager at </span><a href="http://www.uscellular.com/uscellular/">U.S. Cellular</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a>, <a href="http://us.cision.com/">Cision</a>, and <a href="http://expion.com/">Expion</a> for helping us make this happen. We couldn&#8217;t do it without them!</p>
<h3>Tweetable Moments</h3>
<blockquote><p>&#8220;Social has definitely become a staple in our customer service.&#8221; -@sonnygill (<a href="http://clicktotweet.com/eG5sd">tweet this</a>)</p></blockquote>
<blockquote><p>&#8220;I shake my head at this year&#8217;s SuperBowl yet again because branding only goes so far.&#8221; -@jkrohrs (<a href="http://clicktotweet.com/_XQ2U">tweet this</a>)</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/02/08/leveraging-your-companys-internal-power-for-good-social/feed/</wfw:commentRss>
			
				<itunes:subtitle>Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with ..</itunes:subtitle>
		<itunes:summary>Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget, Cision, and Expion for helping us make this happen. We couldn't do it without them!
Tweetable Moments
"Social has definitely become a staple in our customer service." -@sonnygill (tweet this)
"I shake my head at this year's SuperBowl yet again because branding only goes so far." -@jkrohrs (tweet this</itunes:summary>
		<itunes:keywords>social pros, social media, sonny gill, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:39:26</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/1JxymGbdEIQ/SocialProsEpisode53.mp3" fileSize="37858661" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/02/08/leveraging-your-companys-internal-power-for-good-social/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/1JxymGbdEIQ/SocialProsEpisode53.mp3" length="37858661" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/3784c/SocialProsEpisode53.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Social Media Lessons from the “Open Source” Movement</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/s9K-xBGW6tA/</link>
		<comments>http://socialpros.podbean.com/2013/02/01/social-media-lessons-from-the-open-source-movement/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 10:00:19 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/02/01/social-media-lessons-from-the-open-source-movement/</guid>
		<description><![CDATA[Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss &#8220;open source&#8221; as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door, and (shockingly) why Google+ is a better platform for his business purposes than Twitter.
Read on for some of the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/cnmoody">Chris Moody</a>, Senior Marketing Manager at <a href="http://www.redhat.com/">Red Hat</a>, joins the <a href="http://socialpros.com/">Social Pros Podcast</a> this week to discuss &#8220;open source&#8221; as the original social media on the internet, why Red Hat is the #3 place to work <a href="http://www.glassdoor.com/Overview/Working-at-Red-Hat-EI_IE8868.11,18.htm">according to Glass Door</a>, and (shockingly) why Google+ is a better platform for his business purposes than Twitter.</p>
<p>Read on for some of the highlights and tweetable moments, or listen to the full podcast.</p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to our amazing sponsors <a href="http://www.janrain.com/">Janrain</a>, <a href="http://www.exacttarget.com/">ExactTarget</a> and <a href="http://us.cision.com/">Cision</a>.</p>
<p>Read highlights from the episode here: <a href="http://www.convinceandconvert.com/social-pros-podcast/social-media-lessons-from-the-open-source-movement/" target="_blank">http://www.convinceandconvert.com/social-pros-podcast/social-media-lessons-from-the-open-source-movement/</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/02/01/social-media-lessons-from-the-open-source-movement/feed/</wfw:commentRss>
			
				<itunes:subtitle>Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss "open source" as the original social media on the internet, why ..</itunes:subtitle>
		<itunes:summary>Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss "open source" as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door, and (shockingly) why Google+ is a better platform for his business purposes than Twitter.

Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Please Support Our Sponsors
Huge thanks to our amazing sponsors Janrain, ExactTarget and Cision.

Read highlights from the episode here: http://www.convinceandconvert.com/social-pros-podcast/social-media-lessons-from-the-open-source-movement</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
			<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/icviUK9zPqc/SocialProsEpisode52.mp3" fileSize="31248218" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/02/01/social-media-lessons-from-the-open-source-movement/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/icviUK9zPqc/SocialProsEpisode52.mp3" length="31248218" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/2aezxu/SocialProsEpisode52.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Social and Search are More Intertwined than Ever</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/bor8hgnlUZo/</link>
		<comments>http://socialpros.podbean.com/2013/01/25/social-and-search-are-more-intertwined-than-ever/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 10:00:29 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com?p=4736776</guid>
		<description><![CDATA[Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google&#8217;s Author Rank, and the future of Facebook&#8217;s new Graph Search feature.
Please Support Our Sponsors
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/randfish">Rand Fishkin</a><span>, Founder and CEO of </span><a href="http://www.seomoz.org/">SEOmoz</a><span>, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss content calendar and community management at SEOmoz, the rumors of Google&#8217;s Author Rank, and the future of Facebook&#8217;s new Graph Search feature.</span></p>
<h3>Please Support Our Sponsors</h3>
<p>Huge thanks to data-driven social media management software company <a href="http://ar.gy/socialpros">Argyle Social</a> for their presenting sponsorship, as well as <a href="http://www.janrain.com/">Janrain</a>, and <a href="http://www.twitter.com/jimkukral">Jim Kukral</a> at <a href="http://www.digitalbooklaunch.com/">DigitalBookLaunch</a>. We use Argyle Social for our social engagement; <a href="http://www.janrain.com/">Janrain</a> is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy).</p>
<p><strong>Social Pros Highlights For Your Reading Enjoyment, Thanks to <a href="http://www.speechpad.com/">Speechpad</a> for the Transcription</strong></p>
<p><a href="http://www.convinceandconvert.com/social-pros-podcast/social-and-search-are-more-intertwined-than-ever" target="_blank">http://www.convinceandconvert.com/social-pros-podcast/social-and-search-are-more-intertwined-than-ever</a>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/01/25/social-and-search-are-more-intertwined-than-ever/feed/</wfw:commentRss>
			
				<itunes:subtitle>Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of ..</itunes:subtitle>
		<itunes:summary>Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google's Author Rank, and the future of Facebook's new Graph Search feature.
Please Support Our Sponsors
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy).

Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription

http://www.convinceandconvert.com/social-pros-podcast/social-and-search-are-more-intertwined-than-eve</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:35:03</itunes:duration>
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		<item>
		<title>Empowering Employees with Social Business Strategy</title>
		<link>http://feedproxy.google.com/~r/socialprospodcast/~3/oUqbDc1EPfo/</link>
		<comments>http://socialpros.podbean.com/2013/01/18/empowering-employees-with-social-business-strategy/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 10:00:58 +0000</pubDate>
		<dc:creator>jason@convinceandconvert.com (Jay Baer)</dc:creator>
		
	<category>Social Pros Podcast</category>
		<guid isPermaLink="false">http://socialpros.podbean.com/2013/01/18/empowering-employees-with-social-business-strategy/</guid>
		<description><![CDATA[Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal.

]]></description>
			<content:encoded><![CDATA[<p><a href="https://twitter.com/sandy_carter">Sandy Carter</a><span>, VP of Social Business Sales and Evangelism at IBM, joins the </span><a href="http://socialpros.com/">Social Pros Podcast</a><span> this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal.</span>
</p>
]]></content:encoded>
			<wfw:commentRss>http://socialpros.podbean.com/2013/01/18/empowering-employees-with-social-business-strategy/feed/</wfw:commentRss>
			
				<itunes:subtitle>Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the ..</itunes:subtitle>
		<itunes:summary>Sandy Carter, VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal</itunes:summary>
		<itunes:keywords>social pros, social media, jay baer, social practitioners,</itunes:keywords>
		<itunes:author>Jay Baer</itunes:author>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:duration>00:35:09</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/socialprospodcast/~5/qh2tCjHDeeQ/SocialProsEpisode50.mp3" fileSize="33745107" type="audio/mpeg" /><feedburner:origLink>http://socialpros.podbean.com/2013/01/18/empowering-employees-with-social-business-strategy/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/socialprospodcast/~5/qh2tCjHDeeQ/SocialProsEpisode50.mp3" length="33745107" type="audio/mpeg" /><feedburner:origEnclosureLink>http://socialpros.podbean.com/mf/feed/p9sk38/SocialProsEpisode50.mp3</feedburner:origEnclosureLink></item>
	<copyright>This material is property of Convince &amp; Convert.</copyright><media:credit role="author">Jay Baer</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Shining the spotlight on real people doing real work in social media</media:description></channel>
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