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	<title>SocialTimes.com » Podcast</title>
	
	<link>http://www.socialtimes.com</link>
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		<managingEditor>nick@socialtimes.com ()</managingEditor>
		<webMaster>nick@socialtimes.com()</webMaster>
		<category />
		<itunes:keywords>facebook,myspace,social,web,social,graph,internet,technology,OpenSocial,social</itunes:keywords>
		<itunes:subtitle>The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web.</itunes:subtitle>
		<itunes:summary>The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web.</itunes:summary>
		<itunes:author>Social Times, Inc.</itunes:author>
		
		
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
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		<media:copyright>©</media:copyright><media:thumbnail url="http://www.socialtimes.com/podcast/podcastlogo.jpg" /><media:keywords>facebook,myspace,social,web,social,graph,internet,technology,OpenSocial,social</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology/Tech News</media:category><itunes:owner><itunes:email>contact@socialtimes.com</itunes:email><itunes:name>Social Times, Inc.</itunes:name></itunes:owner><itunes:category text="Technology"><itunes:category text="Tech News" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/socialtimesfm" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Interview With Will O’Brien Of TrialPay</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/w6lAMNXRAt4/</link>
		<comments>http://www.socialtimes.com/2009/08/interview-with-will-obrien-of-trialpay/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 14:10:11 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[TrialPay]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=1293</guid>
		<description><![CDATA[Earlier this week I had the opportunity to speak with Will O&#8217;Brien of TrialPay to discuss the company&#8217;s offering and the current state of offer-based advertising on the web.  While there has been the argument that social applications don&#8217;t have effective monetization strategies, there&#8217;s no doubt that social games have already cracked the monetization [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.allfacebook.com/images/trialpay.gif' align='left' alt='-TrialPay Logo-' />Earlier this week I had the opportunity to speak with Will O&#8217;Brien of TrialPay to discuss the company&#8217;s offering and the current state of offer-based advertising on the web.  While there has been the argument that social applications don&#8217;t have effective monetization strategies, there&#8217;s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.<br />
<span id="more-1293"></span><br />
Zynga reportedly is generating over $100 million and quite possibly closer to $200 million this year thanks to the massive success of FarmVille, which is now the largest game on Facebook.  While each application&#8217;s revenue varies greatly, the greatest success is coming through virtual goods where offers are being injected into the transaction process.  In terms of marketing offers at the point of transaction, this isn&#8217;t really anything new but that it&#8217;s finding so much success within social games in interesting.</p>
<p>E-book marketers have been using these strategies for a decade now.  Even Amazon has built in similar models in which offers are built into the buying process but the world of virtual goods is still emerging which is why companies like TrialPay (Offerpal, Super Rewards, etc) have such a lucrative future.  Developers will naturally build those applications that generate the most revenue and with social games proving to be a relatively profitable business, there&#8217;s no doubt that this space has a lot more growth ahead.</p>
<p>Check out my interview below with Will O&#8217;Brien.  Also, if you&#8217;re wondering about my current fascination with &#8220;injected offers&#8221; it&#8217;s because I just finished reading &#8220;<a href='http://www.amazon.com/Integration-Marketing-Businesses-Become-Empires/dp/0470454598/'>Integration Marketing</a>&#8221; by Mark Joyner (a famous internet copywriter and marketer).</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/w6lAMNXRAt4" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2009/08/interview-with-will-obrien-of-trialpay/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.socialtimes.com/2009/08/interview-with-will-obrien-of-trialpay/</feedburner:origLink></item>
		<item>
		<title>Interview With Murti Hussain, President of Peanut Labs</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/ihIep8EZt6Y/</link>
		<comments>http://www.socialtimes.com/2009/06/murti-hussain-interview/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 13:32:45 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Murti Hussain]]></category>
		<category><![CDATA[Peanut Labs]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=1208</guid>
		<description><![CDATA[Last week I had the opportunity to speak with Murti Hussain, the President and Co-Founder of Peanut Labs about the company&#8217;s advertising strategy and the social advertising landscape in general.  Peanut Labs helps publishers monetize their sites (largely game publishers) through survey offers from large brands.  The company actually got started through their [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.socialtimes.com/images/peanut-labs.gif' width='163' height='140' alt='-Peanut Labs Logo-' align='left' />Last week I had the opportunity to speak with Murti Hussain, the President and Co-Founder of <a href='http://www.peanutlabs.com'>Peanut Labs</a> about the company&#8217;s advertising strategy and the social advertising landscape in general.  Peanut Labs helps publishers monetize their sites (largely game publishers) through survey offers from large brands.  The company actually got started through their own gaming site which used peanuts as a form of virtual currency.<br />
<span id="more-1208"></span><br />
After turning profitable, the company decided to provide services for other publishers to help them monetize their games.  Monetization is one of the biggest challenges for publishers across the web, especially on social platforms.  By organizing a targeted demographic within your application, there is the possibility of generating a substantial amount of revenue since at the end of the day, advertisers want to reach targeted segments of the population.</p>
<p>As Murti describes during our interview, targeting mothers is currently a huge opportunity on social platforms since many social applications are not targeted to them.  That&#8217;s not to say that mothers is the only demographic to build applications for.  XBox for example, continues to pay Peanut Labs for surveys targeted at the younger male gamer demographic.</p>
<p>We had the opportunity to speak about a number of other things but I&#8217;ll let you check out the podcast below to hear the rest of the conversation.  Thanks to Murti for taking the time to speak with us!</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/ihIep8EZt6Y" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2009/06/murti-hussain-interview/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpress/wp-content/uploads/murti-hussain-final.mp3" length="14344956" type="audio/mpeg" />
<itunes:duration>14:57</itunes:duration>
		<itunes:subtitle>Last week I had the opportunity to speak with Murti Hussain, the President and Co-Founder of Peanut Labs about the company's advertising strategy and the ...</itunes:subtitle>
		<itunes:summary>Last week I had the opportunity to speak with Murti Hussain, the President and Co-Founder of Peanut Labs about the company's advertising strategy and the social advertising landscape in general.  Peanut Labs helps publishers monetize their sites (largely game publishers) through survey offers from large brands.  The company actually got started through their own gaming site which used peanuts as a form of virtual currency.

After turning profitable, the company decided to provide services for other publishers to help them monetize their games.  Monetization is one of the biggest challenges for publishers across the web, especially on social platforms.  By organizing a targeted demographic within your application, there is the possibility of generating a substantial amount of revenue since at the end of the day, advertisers want to reach targeted segments of the population.

As Murti describes during our interview, targeting mothers is currently a huge opportunity on social platforms since many social applications are not targeted to them.  That's not to say that mothers is the only demographic to build applications for.  XBox for example, continues to pay Peanut Labs for surveys targeted at the younger male gamer demographic.

We had the opportunity to speak about a number of other things but I'll let you check out the podcast below to hear the rest of the conversation.  Thanks to Murti for taking the time to speak with us!</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpress/wp-content/uploads/murti-hussain-final.mp3" fileSize="14344956" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2009/06/murti-hussain-interview/</feedburner:origLink></item>
		<item>
		<title>Interview With Lauren Bigelow of WeeWorld</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/T3AX8ypeOHY/</link>
		<comments>http://www.socialtimes.com/2009/04/lauren-bigelow-interview/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:19:01 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=1163</guid>
		<description><![CDATA[Last week I had the opportunity to speak with Lauren Bigelow, the General Manager of WeeWorld.  Recently I&#8217;ve become increasingly interested in following the ways that virtual worlds are generating revenue as virtual worlds and social networks have become increasingly integrated.  I&#8217;m also interested in them because I want to know how social [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.socialtimes.com/images/lauren-bigelow.gif' width='150' height='206' align='left' alt='-Lauren Bigelow Headshot-' />Last week I had the opportunity to speak with Lauren Bigelow, the General Manager of WeeWorld.  Recently I&#8217;ve become increasingly interested in following the ways that virtual worlds are generating revenue as virtual worlds and social networks have become increasingly integrated.  I&#8217;m also interested in them because I want to know how social networks and virtual worlds are making money since that&#8217;s a fairly important factor in running a business.</p>
<p>While Lauren wouldn&#8217;t talk about the specific amount that the company is generating she mentioned that they have relatively strong monthly growth which is great considering the current economic environment.  As with most other virtual worlds, WeeWorld generates revenue through the sale of virtual goods as well as advertising.<br />
<span id="more-1163"></span><br />
All of WeeWorld&#8217;s growth has been organic.  I discussed the potential for integrating with Facebook Connect and other services and Lauren said the company doesn&#8217;t have plans to integrate.  Currently WeeWorld users can share their personalized avatars across a number of services (including Facebook) with the primary distribution channels being AIM and Skype.</p>
<p>The various forms of advertising that WeeWorld has developed are pretty interesting.  One of the primary advertising models is through branded virtual goods, something that we&#8217;ve seen Facebook adopt in recent years.  For actual virtual good sales, the company is growing at a rate of 16 percent a month, the vast majority of which is taking place domestically.</p>
<p>Rather than outlining the whole interview, I&#8217;ll let you listen to my conversation with Lauren below!</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/T3AX8ypeOHY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2009/04/lauren-bigelow-interview/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpress/wp-content/uploads/lauren-bigelow-final.mp3" length="17977856" type="audio/mpeg" />
<itunes:duration>18:44</itunes:duration>
		<itunes:subtitle>Last week I had the opportunity to speak with Lauren Bigelow, the General Manager of WeeWorld.  Recently I've become increasingly interested in following the ...</itunes:subtitle>
		<itunes:summary>Last week I had the opportunity to speak with Lauren Bigelow, the General Manager of WeeWorld.  Recently I've become increasingly interested in following the ways that virtual worlds are generating revenue as virtual worlds and social networks have become increasingly integrated.  I'm also interested in them because I want to know how social networks and virtual worlds are making money since that's a fairly important factor in running a business.

While Lauren wouldn't talk about the specific amount that the company is generating she mentioned that they have relatively strong monthly growth which is great considering the current economic environment.  As with most other virtual worlds, WeeWorld generates revenue through the sale of virtual goods as well as advertising.

All of WeeWorld's growth has been organic.  I discussed the potential for integrating with Facebook Connect and other services and Lauren said the company doesn't have plans to integrate.  Currently WeeWorld users can share their personalized avatars across a number of services (including Facebook) with the primary distribution channels being AIM and Skype.

The various forms of advertising that WeeWorld has developed are pretty interesting.  One of the primary advertising models is through branded virtual goods, something that we've seen Facebook adopt in recent years.  For actual virtual good sales, the company is growing at a rate of 16 percent a month, the vast majority of which is taking place domestically.

Rather than outlining the whole interview, I'll let you listen to my conversation with Lauren below!</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpress/wp-content/uploads/lauren-bigelow-final.mp3" fileSize="17977856" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2009/04/lauren-bigelow-interview/</feedburner:origLink></item>
		<item>
		<title>Interview With Kevin Marks, Developer Advocate At Google</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/eBU0E6XLaJE/</link>
		<comments>http://www.socialtimes.com/2009/04/kevin-marks-interview/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 22:16:10 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Kevin Marks]]></category>
		<category><![CDATA[OpenSocial]]></category>
		<category><![CDATA[Social Web]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=1148</guid>
		<description><![CDATA[Earlier this week I had the opportunity to speak with Kevin Marks of Google about the current state of Friend Connect, OpenSocial, and the future of the social web.  Friend Connect was initially seen as one of the methods for &#8220;out opening Facebook&#8221;.  In other words Google was concerned about Facebook&#8217;s growing ownership [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://socialtimes.com/images/kevin-marks.gif' width='150' height='200' align='left' alt='-Kevin Marks Headshot-' />Earlier this week I had the opportunity to speak with Kevin Marks of Google about the current state of Friend Connect, OpenSocial, and the future of the social web.  Friend Connect was initially seen as one of the methods for &#8220;out opening Facebook&#8221;.  In other words Google was concerned about Facebook&#8217;s growing ownership of users&#8217; identities on the web.  While the initial steps were made for competitive purposes, OpenSocial has become part of a greater movement to simplify the models for sharing our social data around the web.<br />
<span id="more-1148"></span><br />
oAuth, Portable Contacts, and other standards have become core components of what is now called the open stack.  FriendConnect is an implementation of a number of the open stack standards.  Facebook has been taking an increasing number of steps toward opening up and has signaled that they may soon be willing to operate their services using the open stack.  One of the latest steps was to joining the OpenID foundation board back in February.</p>
<p>The standardization of the services running behind the scenes on the social web are still being developed including things like <a href='http://activitystrea.ms'>activitystrea.ms</a> and DiSo.  If you are confused about the standards don&#8217;t worry because all of this information will be taking place behind the scenes.  All the users need to know is that standards will soon make it easier for all of our social activities to integrate with any service that is connected to the web.</p>
<p>In my podcast with Kevin we talk about everything from the state of these open standards to what the future holds.  Check out my interview with him in the player below!</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/eBU0E6XLaJE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2009/04/kevin-marks-interview/feed/</wfw:commentRss>
		<slash:comments>-1</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpress/wp-content/uploads/kevinmarks-final.mp3" length="24329988" type="audio/mpeg" />
<itunes:duration>25:21</itunes:duration>
		<itunes:subtitle>Earlier this week I had the opportunity to speak with Kevin Marks of Google about the current state of Friend Connect, OpenSocial, and the future ...</itunes:subtitle>
		<itunes:summary>Earlier this week I had the opportunity to speak with Kevin Marks of Google about the current state of Friend Connect, OpenSocial, and the future of the social web.  Friend Connect was initially seen as one of the methods for "out opening Facebook".  In other words Google was concerned about Facebook's growing ownership of users' identities on the web.  While the initial steps were made for competitive purposes, OpenSocial has become part of a greater movement to simplify the models for sharing our social data around the web.

oAuth, Portable Contacts, and other standards have become core components of what is now called the open stack.  FriendConnect is an implementation of a number of the open stack standards.  Facebook has been taking an increasing number of steps toward opening up and has signaled that they may soon be willing to operate their services using the open stack.  One of the latest steps was to joining the OpenID foundation board back in February.

The standardization of the services running behind the scenes on the social web are still being developed including things like activitystrea.ms and DiSo.  If you are confused about the standards don't worry because all of this information will be taking place behind the scenes.  All the users need to know is that standards will soon make it easier for all of our social activities to integrate with any service that is connected to the web.

In my podcast with Kevin we talk about everything from the state of these open standards to what the future holds.  Check out my interview with him in the player below!</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpress/wp-content/uploads/kevinmarks-final.mp3" fileSize="24329988" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2009/04/kevin-marks-interview/</feedburner:origLink></item>
		<item>
		<title>Interview With Playdom About Facebook Expansion</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/GUJyRnqiq0c/</link>
		<comments>http://www.socialtimes.com/2009/03/playdom-interview/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 14:09:32 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Playdom]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=1126</guid>
		<description><![CDATA[Yesterday, Playdom, formerly known as You Plus, announced their expansion from MySpace to Facebook.  I took the opportunity to speak with them about their thoughts on the state of social gaming as well as the differences between building on the MySpace platform versus Facebook platform.  One of the most interesting things about Playdom [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://socialtimes.com/images/playdom.gif' width='200' height='64' align='left' alt='-Playdom Logo-' />Yesterday, Playdom, formerly known as You Plus, announced their expansion from MySpace to Facebook.  I took the opportunity to speak with them about their thoughts on the state of social gaming as well as the differences between building on the MySpace platform versus Facebook platform.  One of the most interesting things about Playdom is that like other large social gaming networks, they have a large percentage of users returning on a daily basis.<br />
<span id="more-1126"></span><br />
As I mention in the podcast, repeat usage is often a very good indicator of how much a social gaming network is making.  The company claims that approximately half of their revenue comes through direct payments (people spending money on virtual gifts or leveling up), and half is generated through offer-based advertising networks.</p>
<p>It&#8217;s clear that social games continue to be the most popular applications on social networks.  Earlier this week I wrote about a new company, <a href='http://www.socialtimes.com/2009/03/twofish-looks-to-revolutionize-the-virtual-economy/'>Twofish</a>, which has built a platform to track all activities within virtual economies as well as help monetize them.  The Playdom team said that they already have a proprietary system that has been developed in house for tracking their virtual economies.</p>
<p>The company is actively looking for new employees which is why they just came out of the woodworks.  If you want to learn more about Playdom, check out my podcast with them below.</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/GUJyRnqiq0c" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2009/03/playdom-interview/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpress/wp-content/uploads/youplus-final.mp3" length="18381592" type="audio/mpeg" />
<itunes:duration>19:09</itunes:duration>
		<itunes:subtitle>Yesterday, Playdom, formerly known as You Plus, announced their expansion from MySpace to Facebook.  I took the opportunity to speak with them about their ...</itunes:subtitle>
		<itunes:summary>Yesterday, Playdom, formerly known as You Plus, announced their expansion from MySpace to Facebook.  I took the opportunity to speak with them about their thoughts on the state of social gaming as well as the differences between building on the MySpace platform versus Facebook platform.  One of the most interesting things about Playdom is that like other large social gaming networks, they have a large percentage of users returning on a daily basis.

As I mention in the podcast, repeat usage is often a very good indicator of how much a social gaming network is making.  The company claims that approximately half of their revenue comes through direct payments (people spending money on virtual gifts or leveling up), and half is generated through offer-based advertising networks.

It's clear that social games continue to be the most popular applications on social networks.  Earlier this week I wrote about a new company, Twofish, which has built a platform to track all activities within virtual economies as well as help monetize them.  The Playdom team said that they already have a proprietary system that has been developed in house for tracking their virtual economies.

The company is actively looking for new employees which is why they just came out of the woodworks.  If you want to learn more about Playdom, check out my podcast with them below.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpress/wp-content/uploads/youplus-final.mp3" fileSize="18381592" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2009/03/playdom-interview/</feedburner:origLink></item>
		<item>
		<title>Interview With Tim Schigel, CEO of ShareThis</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/blo9wKpHtjU/</link>
		<comments>http://www.socialtimes.com/2009/02/tim-schigel-interview/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 22:07:47 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[ShareThis]]></category>
		<category><![CDATA[Tim Schigel]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=1088</guid>
		<description><![CDATA[Today I had the opportunity to interview Tim Schigel, the CEO of ShareThis, about the new ShareThis service they released today and what the future holds for the company.  We had an interesting discussion about the future of sharing and how Facebook and Twitter are gaining traction at the expense of other &#8220;sharing distribution [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.socialtimes.com/images/share-this.gif' width='178' height='62' align='left' alt='-ShareThis Logo-' />Today I had the opportunity to interview Tim Schigel, the CEO of <a href='http://www.sharethis.com'>ShareThis</a>, about the new ShareThis service they released today and what the future holds for the company.  We had an interesting discussion about the future of sharing and how Facebook and Twitter are gaining traction at the expense of other &#8220;sharing distribution channels&#8221;.<br />
<span id="more-1088"></span><br />
ShareThis has few competitors aside from AddThis which was recently acquired by Clearspring Technologies, the McLean, Virginia based widget platform company.  One of the most interesting things that Tim mentioned was the future release of an API which grants developers access to information about what users are sharing with others.</p>
<p>As more content distribution channels open up access to their &#8220;sharing information&#8221;, I personally believe it will put more pressure on companies like Facebook to open up access to this type of information.  While Tim couldn&#8217;t speak about the number of users that have accessed the ShareThis widget, he was willing to share that the company has over 80,000 publishers active using the widget.</p>
<p>While a couple hundred thousand have added the widget, only 80,000 are receiving any form of measurable traffic.  The rest of the publishers are far down the &#8220;long tail&#8221;.  We discussed a number of other issues related to the future of sharing on the web which you can listen to on the podcast below.  I&#8217;ve also embedded a video of the updated ShareThis button below.</p>
<p style='text-align:center;'>
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<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/blo9wKpHtjU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2009/02/tim-schigel-interview/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpress/wp-content/uploads/tim-shigel.mp3" length="16649996" type="audio/mpeg" />
<itunes:duration>17:21</itunes:duration>
		<itunes:subtitle>Today I had the opportunity to interview Tim Schigel, the CEO of ShareThis, about the new ShareThis service they released today and what the future ...</itunes:subtitle>
		<itunes:summary>Today I had the opportunity to interview Tim Schigel, the CEO of ShareThis, about the new ShareThis service they released today and what the future holds for the company.  We had an interesting discussion about the future of sharing and how Facebook and Twitter are gaining traction at the expense of other "sharing distribution channels".

ShareThis has few competitors aside from AddThis which was recently acquired by Clearspring Technologies, the McLean, Virginia based widget platform company.  One of the most interesting things that Tim mentioned was the future release of an API which grants developers access to information about what users are sharing with others.

As more content distribution channels open up access to their "sharing information", I personally believe it will put more pressure on companies like Facebook to open up access to this type of information.  While Tim couldn't speak about the number of users that have accessed the ShareThis widget, he was willing to share that the company has over 80,000 publishers active using the widget.

While a couple hundred thousand have added the widget, only 80,000 are receiving any form of measurable traffic.  The rest of the publishers are far down the "long tail".  We discussed a number of other issues related to the future of sharing on the web which you can listen to on the podcast below.  I've also embedded a video of the updated ShareThis button below.



</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpress/wp-content/uploads/tim-shigel.mp3" fileSize="16649996" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2009/02/tim-schigel-interview/</feedburner:origLink></item>
		<item>
		<title>Interview With Seth Sternberg, CEO of Meebo</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/DkU-pFZ6q8s/</link>
		<comments>http://www.socialtimes.com/2008/10/interview-withseth-sternberg-ceo-of-meebo/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 14:00:14 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[Meebo]]></category>
		<category><![CDATA[Seth Sternberg]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=862</guid>
		<description><![CDATA[Last night Meebo announced a slew of new partners for its white-label instant messaging service.  The announcement also included statements that the company now has almost 73 million monthly users which is most definitely a bold statement.  I took the opportunity to speak with Seth Sternberg, CEO of Meebo, about what these announcements [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.socialtimes.com/images/meebo.gif' width='195' height='92' align='left' alt='-meebo Logo-' />Last night Meebo announced a slew of new partners for its white-label instant messaging service.  The announcement also included statements that the company now has almost 73 million monthly users which is most definitely a bold statement.  I took the opportunity to speak with Seth Sternberg, CEO of Meebo, about what these announcements mean for his company and what the future holds.</p>
<p>We discussed Meebo and potential integration with mobile platforms as well as how his product fits on the social web.  Meebo offers a product which is nearly identical to Userplane and heavily resembles Facebook&#8217;s new chat client.  I spoke with Seth about these similarities and what all of the recent chat services means for the future of chat on the web.</p>
<p>Check out our interview below to learn more about the future of Meebo and chat on the web!</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/DkU-pFZ6q8s" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2008/10/interview-withseth-sternberg-ceo-of-meebo/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/sethsternberg-final.mp3" length="17278609" type="audio/mpeg" />
<itunes:duration>18:00</itunes:duration>
		<itunes:subtitle>Last night Meebo announced a slew of new partners for its white-label instant messaging service.  The announcement also included statements that the company now ...</itunes:subtitle>
		<itunes:summary>Last night Meebo announced a slew of new partners for its white-label instant messaging service.  The announcement also included statements that the company now has almost 73 million monthly users which is most definitely a bold statement.  I took the opportunity to speak with Seth Sternberg, CEO of Meebo, about what these announcements mean for his company and what the future holds.

We discussed Meebo and potential integration with mobile platforms as well as how his product fits on the social web.  Meebo offers a product which is nearly identical to Userplane and heavily resembles Facebook's new chat client.  I spoke with Seth about these similarities and what all of the recent chat services means for the future of chat on the web.

Check out our interview below to learn more about the future of Meebo and chat on the web!</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/sethsternberg-final.mp3" fileSize="17278609" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2008/10/interview-withseth-sternberg-ceo-of-meebo/</feedburner:origLink></item>
		<item>
		<title>Interview With Chris McGill of Mixx.com</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/d_sZKeG-sNQ/</link>
		<comments>http://www.socialtimes.com/2008/08/interview-with-chris-mcgill-of-mixxcom/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 21:40:59 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Mixx]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=743</guid>
		<description><![CDATA[This afternoon I had the opportunity to speak with Chris McGill, the founder of Mixx.com.  For those not aware of Mixx, the company provides a social content discovery service.  The key offering is that users get to categorize their content via tags rather than have their content forced into pre-determined categories as Digg [...]]]></description>
			<content:encoded><![CDATA[<p>This afternoon I had the opportunity to speak with Chris McGill, the founder of Mixx.com.  For those not aware of Mixx, the company provides a social content discovery service.  The key offering is that users get to categorize their content via tags rather than have their content forced into pre-determined categories as Digg and Yahoo! Buzz currently do.</p>
<p>I also discussed yesterday&#8217;s opening of Yahoo! Buzz with Chris and what he though the impact on Mixx was.  He suggested that Buzz does not target the same group of users that his site does.  Chris also mentioned that the site continues to experience spectacular growth, attracting over 3 million users this month.  Much of the growth has been attributed to organic sources (friends telling their friends) as well as the launch of the new <a href='http://www.socialtimes.com/2008/06/mixx-it-up-with-a-free-hosted-community/'>Mixx communities</a>.</p>
<p>I asked Chris about their monetization strategy and received the expected &#8220;we&#8217;re not currently focused on monetization&#8221; response.  This afternoon I also posted that this has become an <a href='http://www.socialtimes.com/2008/08/primary-monetization-model-for-social-media-advertising/'>all too familiar response</a>.  If the site can continue to grow by leaps and bounds, the company may be justified in their delayed monetization strategy.  I also spoke with Chris about a number of other things, so I definitely suggest listening to the podcast below!</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/d_sZKeG-sNQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2008/08/interview-with-chris-mcgill-of-mixxcom/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/chris-mcgill-final.mp3" length="15577929" type="audio/mpeg" />
<itunes:duration>16:14</itunes:duration>
		<itunes:subtitle>This afternoon I had the opportunity to speak with Chris McGill, the founder of Mixx.com.  For those not aware of Mixx, the company provides ...</itunes:subtitle>
		<itunes:summary>This afternoon I had the opportunity to speak with Chris McGill, the founder of Mixx.com.  For those not aware of Mixx, the company provides a social content discovery service.  The key offering is that users get to categorize their content via tags rather than have their content forced into pre-determined categories as Digg and Yahoo! Buzz currently do.

I also discussed yesterday's opening of Yahoo! Buzz with Chris and what he though the impact on Mixx was.  He suggested that Buzz does not target the same group of users that his site does.  Chris also mentioned that the site continues to experience spectacular growth, attracting over 3 million users this month.  Much of the growth has been attributed to organic sources (friends telling their friends) as well as the launch of the new Mixx communities.

I asked Chris about their monetization strategy and received the expected "we're not currently focused on monetization" response.  This afternoon I also posted that this has become an all too familiar response.  If the site can continue to grow by leaps and bounds, the company may be justified in their delayed monetization strategy.  I also spoke with Chris about a number of other things, so I definitely suggest listening to the podcast below!</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/chris-mcgill-final.mp3" fileSize="15577929" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2008/08/interview-with-chris-mcgill-of-mixxcom/</feedburner:origLink></item>
		<item>
		<title>Interview with Sebastien de Halleux, Playfish</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/NLAkg1KAtt4/</link>
		<comments>http://www.socialtimes.com/2008/08/sebastien-de-halleux-playfish/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 21:10:41 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Playfish]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=722</guid>
		<description><![CDATA[This afternoon I had the opportunity to speak with Sebastien de Halleux, the Chief Operating Officer and Co-Founder of Playfish, one of the top social gaming companies currently out there.  The company also has some of the most engaging gaming applications currently on Facebook.  Sebastien also discussed plans to expand beyond Facebook to [...]]]></description>
			<content:encoded><![CDATA[<p>This afternoon I had the opportunity to speak with Sebastien de Halleux, the Chief Operating Officer and Co-Founder of Playfish, one of the top social gaming companies currently out there.  The company also has some of the most engaging gaming applications currently on Facebook.  Sebastien also discussed plans to expand beyond Facebook to other social networks as well as the iPhone.</p>
<p>I also had the opportunity to ask Sebastien whether he thought social gaming deserved the separation from casual gaming.  Sebastien argued that it does deserve a clear distinction and that the term means baking social into the game design and making the game an object of social interaction.  The games also get incrementally more fun as you add more friends to the game.</p>
<p>The social gaming space has been heating up most recently with Zynga&#8217;s $29 million round of funding.  Currently the cost of social games has been low in comparison to traditional video games which have budgets in the six and seven figures as Sebastien points out.  It&#8217;s an exciting time to be part of the social gaming space and Playfish is definitely one of the leaders.  To learn more about Playfish and Sebastien&#8217;s thoughts on the social gaming space, listen to the podcast!</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/NLAkg1KAtt4" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2008/08/sebastien-de-halleux-playfish/feed/</wfw:commentRss>
		<slash:comments>-1</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/sebastien-de-halleux.mp3" length="14617892" type="audio/mpeg" />
<itunes:duration>15:14</itunes:duration>
		<itunes:subtitle>This afternoon I had the opportunity to speak with Sebastien de Halleux, the Chief Operating Officer and Co-Founder of Playfish, one of the top social ...</itunes:subtitle>
		<itunes:summary>This afternoon I had the opportunity to speak with Sebastien de Halleux, the Chief Operating Officer and Co-Founder of Playfish, one of the top social gaming companies currently out there.  The company also has some of the most engaging gaming applications currently on Facebook.  Sebastien also discussed plans to expand beyond Facebook to other social networks as well as the iPhone.

I also had the opportunity to ask Sebastien whether he thought social gaming deserved the separation from casual gaming.  Sebastien argued that it does deserve a clear distinction and that the term means baking social into the game design and making the game an object of social interaction.  The games also get incrementally more fun as you add more friends to the game.

The social gaming space has been heating up most recently with Zynga's $29 million round of funding.  Currently the cost of social games has been low in comparison to traditional video games which have budgets in the six and seven figures as Sebastien points out.  It's an exciting time to be part of the social gaming space and Playfish is definitely one of the leaders.  To learn more about Playfish and Sebastien's thoughts on the social gaming space, listen to the podcast!</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/sebastien-de-halleux.mp3" fileSize="14617892" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2008/08/sebastien-de-halleux-playfish/</feedburner:origLink></item>
		<item>
		<title>Interview With Hadi Partovi, President of iLike</title>
		<link>http://feedproxy.google.com/~r/socialtimesfm/~3/EE5jpqA2y08/</link>
		<comments>http://www.socialtimes.com/2008/08/interview-with-hadi-partovi-president-of-ilike/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 19:09:43 +0000</pubDate>
		<dc:creator>contact@socialtimes.com (Social Times, Inc.)</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[iLike]]></category>

		<guid isPermaLink="false">http://www.socialtimes.com/?p=703</guid>
		<description><![CDATA[This afternoon I had the opportunity to speak with Hadi about the new services being offered by iLike that they announced a couple weeks ago at f8.  I actually did an interview with them at f8 but for some reason my recorder didn&#8217;t seem to work.  This time it worked great and I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>This afternoon I had the opportunity to speak with Hadi about the new services being offered by iLike that they announced a couple weeks ago at f8.  I actually did an interview with them at f8 but for some reason my recorder didn&#8217;t seem to work.  This time it worked great and I&#8217;ve included my interview below.  During the interview we discussed the impact of Facebook Connect on iLike as well as the launch of the new Great Apps program recently announced by Facebook.  Hadi also was pleased by the new change in Facebook metrics that was <a href='http://www.allfacebook.com/2008/08/breaking-facebook-changes-reporting-to-monthly-active-users/'>announced today</a>.</p>
<p>The company recently surpassed 30 million users on their applications across all of the sites that the are on including Facebook, MySpace and their destination site iLike.com.  iLike is also preparing to release a developer API that enables developers to embed the entire version of various songs.  Hadi gave the example of an application that creates a wedding playlist.  I&#8217;m sure there are countless other examples of applications that can be built with this new API.</p>
<p>iLike, which was originally built out from GarageBand.com, is now the most popular social music service on the web.  Listen to my podcast with Hadi to learn more.</p>
<p><strong>Update</strong><br />
imeem contacted me to informat me that my statement about iLike being &#8220;the most popular social music service on the web&#8221; is in fact inaccurate.  imeem is also the largest social music service in the world based on rights, reach and traffic.</p>
<img src="http://feeds.feedburner.com/~r/socialtimesfm/~4/EE5jpqA2y08" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.socialtimes.com/2008/08/interview-with-hadi-partovi-president-of-ilike/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
			<enclosure url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/hadi-partovi-final.mp3" length="12217543" type="audio/mpeg" />
<itunes:duration>12:44</itunes:duration>
		<itunes:subtitle>This afternoon I had the opportunity to speak with Hadi about the new services being offered by iLike that they announced a couple weeks ago ...</itunes:subtitle>
		<itunes:summary>This afternoon I had the opportunity to speak with Hadi about the new services being offered by iLike that they announced a couple weeks ago at f8.  I actually did an interview with them at f8 but for some reason my recorder didn't seem to work.  This time it worked great and I've included my interview below.  During the interview we discussed the impact of Facebook Connect on iLike as well as the launch of the new Great Apps program recently announced by Facebook.  Hadi also was pleased by the new change in Facebook metrics that was announced today.

The company recently surpassed 30 million users on their applications across all of the sites that the are on including Facebook, MySpace and their destination site iLike.com.  iLike is also preparing to release a developer API that enables developers to embed the entire version of various songs.  Hadi gave the example of an application that creates a wedding playlist.  I'm sure there are countless other examples of applications that can be built with this new API.

iLike, which was originally built out from GarageBand.com, is now the most popular social music service on the web.  Listen to my podcast with Hadi to learn more.

Update
imeem contacted me to informat me that my statement about iLike being "the most popular social music service on the web" is in fact inaccurate.  imeem is also the largest social music service in the world based on rights, reach and traffic.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>nick@socialtimes.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	<media:content url="http://www.socialtimes.com/wordpressnew/wp-content/uploads/hadi-partovi-final.mp3" fileSize="12217543" type="audio/mpeg" /><feedburner:origLink>http://www.socialtimes.com/2008/08/interview-with-hadi-partovi-president-of-ilike/</feedburner:origLink></item>
	<media:credit role="author">Social Times, Inc.</media:credit><media:rating>nonadult</media:rating><media:description type="plain">The Social Times covers news, analysis and insight pertaining to the social web. Learn how to brand yourself and your company via the social web.</media:description></channel>
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