You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school.

He didn’t last long though, and he soon dropped out to launch a clothing company.

He shares everything on this new Social Triggers Insider podcast, and here’s why I’m excited to share this with you:

Marc Ecko’s Secrets to Success in Business

Here are 5 reasons why you should listen to this podcast today:

1. This isn’t some “rosy” tale of crazy success. Yes, he built one of the largest clothing companies, but he flirted with failure and beat it. It’s inspiring.

2. He’s a commercial artist. He never “sold out,” but he did turn his art into a successful business. All business owners should take note.

3. If you’ve ever stressed about designs or logos, you’ll see what Marc Ecko – the street artist – thinks about logos. It might surprise you.

4. Have you ever thought, “It’s gotta be hard to build a business based on creativity?” If yes, you’ll see how Marc Ecko makes it sound like anyone can do it.

5. And more.

Download audio file (16-Social-Triggers-How-Street-Artist-Marc-Ecko-Launched-A-Billion-Dollar-Clothing-Company.mp3)

“Logos are guns without ammo” – Marc Ecko – Click to Tweet

When you’re done, leave a comment sharing your BIGGEST insight – and how it’s going to help you.

Or, have you ever walked away from pursuing one of your dreams because you went after what you thought was “more stable?” What happened? Share your story as inspiration!

Also, one more thing…

As I mentioned on the podcast, Marc Ecko has a new book out. It’s called Unlabel: Selling You Without Selling Out.

I received an advanced copy and read it in like 2 days. It was a book I just couldn’t put down. If you’re a creative, and you’re looking to make a living from your work, I believe this book will be the book you reference for years to come.

So, I highly suggest you pick up the book here on Amazon. That’s an affiliate link, but trust me – it’s not for the commissions. I use book sale numbers to ensure I continue to land the BEST guests on Social Triggers Insider. Period.

I should also note: By now, as a Social Triggers subscriber, you probably know I’m an avid reader, successfully reading a few books each week. And I can honestly say this is one of the better books I’ve read in the last 12 months.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. There are 317 of them and we need to hit 350!

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

Social Triggers is hiring an online training course product developer. More details right here

I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference.

I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business.

You may notice the same thing.

So, here’s what I’d like to hear from you…

Leave a quick comment sharing your personal experience with each type of passion. Also, if you know someone who may struggle with the same issue, can you do me a favor? Share it.

Also, here’s what else you can expect from this 30 minute interview:

* There are two types of passion. One is good. The other is very bad. Find out which one you have and why.

* Two simple ways to break bad habits: distract and replace. Adam walks you through each example in the video.

* Why you should read Adam Alter’s new book Irresistible.

Here’s the audio version:

Download audio file (ADAM_ALTER_-_audio_only.mp3)

Download the Audio Version of the Interview

I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.”

Just writing that today makes me feel like an idiot.

Why?

As Sweet Brown would say, “Ain’t nobody got time for that.”

Reading 1000s of books, research papers, and then spending months (if not years) figuring out how to IMPLEMENT the stuff takes time. And…

“Ain’t nobody got time for that.”

But check it:

There’s a psychological reason why you SHOULD sell what you know.

Even if they can find what you know somewhere else at no cost.

Why You Should Sell Your Expertise

On today’s podcast, I brought Francesca Gino, a Harvard professor and author of the book Sidetracked (aff), on Social Triggers to talk about why people only trust information with a price tag.

Download audio file (17-Social-Triggers-Why-you-should-sell-what-you-know-with-Harvard-professor-Francesca-Gino.mp3)

(If you can’t see the audio player, here’s the MP3 download).

Also, if you get a second today, can you please leave a review on iTunes? Reviews are how iTunes rank podcasts – and taking 10 seconds to leave a review will be a HUGE help. Thank you!

We cover a lot more game-changing insights in addition to that, so download this podcast and listen today. You’ll see:

* why people CHOOSE to wait in line for hours for something they can find somewhere else… instantly.

* Why creating “rituals” can help you perform high stress tasks better.

* And more.

When you’re done, since I mentioned a mental block I had about business, I’d love for you to share one mental block you think you have preventing you from getting what you want.

Leave a comment or send me an email at news@socialtriggers

…Now he’s a best-selling author, wildly successful investor, and entrepreneur.

On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became the Tim Ferriss we know today.

And you can listen to the whole thing for free.

We go deep.

People always ask Tim questions like, “How do you sell so many books, “how do you land equity deals,” and “how do you get so much traffic?”

But those questions are misguided.

Here’s why:

There are other battles fought – and won – behind the scenes. And These skirmishes, while rarely talked about, have the biggest impact on whether you live a status quo life or an exceptional life.

Want to know more? Tim and I talk about all of this and more on the podcast.

Download audio file (22-Tim-Ferriss-On-Suicide-Fear-of-Failure-and-The-Secret-to-Success.mp3)

(And here’s the MP3 download link)

Note: Want the transcript? Download it right here.

Also – if you like this podcast, and want me to host MORE podcasts just like this, please go to iTunes and leave an honest review.

More specifically, we’ll cover:

* The quickest way to cure any bad mood (use this when you’re feeling down, mad, or just need a pick-me-up)

* What happens when people crack under pressure – and how to prevent it from happening to you.

* How to eliminate the fear of failure TODAY

* And of course: how Tim Ferriss became the Tim Ferriss we know today (a best-selling author, wildly successful investor, and entrepreneur).

Now listen to the podcast.

And if you have any experience with anything we talked about, I’d love for you to open up in the comments.

Both Tim and I talk about the good and the bad. And it’s OKAY if everything isn’t as perfect as it seems on the outside.

Share your story in the comments.

Show Notes:

1. The Tim Ferriss Show (His podcast)

2. The Tim Ferriss Experiment (his tv show)

3. “Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me)

P.S. I’ve had an on and off again relationship with podcasting. And while this is the first podcast I released in more than a year, I believe it was worth the wait. So listen to it today.

…But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily shocked). This story reveals an important insight into why Adam was able to become so successful and has been able to inspire such change. You’re going to love it!

Here’s what happened…

Adam was at a nice restaurant in NYC eating a fancy steak dinner. After backpacking, on a shoe string budget, all over the world, I could only imagine how great that steak must have tasted.

He was invited to this dinner because he had interviewed for a prestigious consulting company and they were going to offer him a job. The company took everyone out to celebrate with steak and champagne.

He finished his steak and watched as the waiter began clearing plates. That’s when he noticed another, perfectly cooked, UNTOUCHED steak on a plate being taken from the youngest female partner at this consulting company. All she ate was the vegetables and left the juicy steak behind.

Imagine what must have been going through Adam’s mind – what would have been going through YOUR mind if you were in his position. He was thinking, “I want that steak.”

So he did what most of us would never have the cojones to do: he SNATCHED that steak off the woman’s plate.

OMG.

Reading this story in his book, I got embarrassed FOR him. Because really, who does that?

But what’s strange is this:

The fact that he had the confidence to do it is what mattered. Adam tells the WHOLE story on this new Social Triggers Insider podcast.

Download audio file (21-You-Wont-Believe-What-Adam-Braun-Did-At-Dinner-And-Thats-Why-Hes-Successful.mp3)

(If you can’t see the audio player, here’s the MP3 link).

And you’ll hear more than just this steak story in this new podcast. His new book is, I think, a collection of “the principles that separate winners from losers,” but we don’t just talk about the book.

Instead, I get him to reveal stuff he doesn’t even mention in his book or in other interviews. Things like:

* The ONE secret to success most people NEVER talk about.

* The Big Reason Why You Need To “Do Something On The Side.”

* The BEST way to deal with naysayers.

* And more.

So listen to this today.

And I highly suggest you buy his book “Promise of a Pencil.”

Do you dig this podcast? Leave a review on iTunes. If I hit 400, I’ll start releasing podcasts more regularly

And then here’s what I want you to do:

Leave a comment telling me what you’re trying to build, and WHY you’re doing it. Who are you helping? What’s your big mission? Describe what you want to do in detail.

I will pick 10 people who leave a comment to send a copy of this book to. It won’t be random. I’m going to pick the comments I like most. So leave one now and I’ll pick the winners on Friday, March 21st, at 5pm Eastern.

I should also mention that, whether you leave a comment or not, you really should pick up this book. His memoir was a quick, inspirational read. And he’s donating ALL of the proceeds from the book to his non-profit, Pencils of Promise. So just getting this book could help a kid get access to education.

Personally – I plan on buying a copy for myself, and for a friend.

Givers. Takers. And Matchers.

Which one are you?

And does it matter?

As you’ll soon see, the answer is YES.

The most successful people in the world are Givers. But some of the least successful people are also givers.

What separates the two?

A Discussion with Adam Grant, NYT Best-Selling Author of Give and Take

Download audio file (20-Social-Triggers-The-Three-Types-of-People-Which-One-Are-You-with-Adam-Grant.mp3)

(If you can’t see the audio player, here’s the MP3 link).

If you dig this podcast, make sure you say hello to Adam Grant on Twitter. Here’s the link.

In addition to talking about these three types of people, we also cover:

• Why some givers succeed while others fail
• How using this one phrase will help you get more donations (this works for non profits and crowd-funding)
• The ONE thing you should consider before you help anyone
• And more.

When you’re done, share two separate stories in the comments:

1. Tell me about a time when you offered someone help – and it paid off for you and them.

2. Tell me about another time when you offered someone help – and it came back to bite you.

Leave a comment below.

Also – if you loved this discussion, I can be sure that you’ll love his book, Give and Take. Pick it up on Amazon right here: Give and Take(aff).

Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out!

“Oh?” I said.

And she went on. “I don’t subscribe to your site, and I don’t watch your videos. You’re always yelling and I don’t like it…They had Ramit Sethi last year, and he was a douche”

The guy sitting across from me, the guy I was originally talking to starts laughing. “She keeps putting her foot further and further down her throat.”

I’m mischievous, so I humored her.

You Can’t Make Everyone Happy – And You Shouldn’t

“Ramit’s a good friend… You ever stop to think that maybe I don’t want you as a subscriber? Or maybe that you not being a subscriber hurts you more than it hurts me?”

“Maybe, but I’m not the only one who thinks this,” she said, desperately trying make her point mean something to me.

The whole scenario was hilarious. And I’m sharing it today for two reasons.

#1

People always have an opinion on what you do.

It’s up to you to assess the source of the opinion, and choose whether or not you should ignore it.

This lady was over the top, and sure, maybe I do yell a lot and should consider it…

…or I could look at the 50 other people I met at the conference who told me, “Derek – I love your stuff.”

Interesting.

And the next point…

#2

People don’t have an opinion on everything…

They don’t have opinions on things like brain surgery, rocket science, physics, or anything complicated.

They only have opinions on things like what clothes you should wear. Or what color your website should be. Or anything that’s “on the surface.”

Why do people have these surface level opinions?

On this new podcast with Adam Alter, the New York Times best-selling author of “Drunk Tank Pink” (Aff) we talk about just that.

And we also go over some other interesting things like:

* The scientific case for why Apple products are the smart choice for creatives

* Why people have an opinion on almost everything

* Why you should never use the color red as your website background

* Why single women should wear the color red (I know that has nothing to do with business, but the data was so interesting that I had to share it).

* And more.

Download audio file (19-Social-Triggers-Why-People-Have-Opinions-On-Almost-Everything-And-More.mp3)

(If you can’t see the audio player, here’s the MP3 link).

Then, what I’d love for you to do is share an interesting story where someone gave you criticism. Criticism that was worth as much as that time you stepped in…

Leave a comment.

And if you know someone who battles with taking some criticism too seriously, pass this along to them. They may find this enlightening.

Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out!

P.S. Another person at this same conference asked me how I deal with haters, and whether or not they offend me. For that, take these words from Chris Rock to heart:

“You can only offend me if you mean something to me”

The title grabbed me by throat and said, “Take me home.”

So I did.

As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good.

And it got better.

While reading, I noticed I was taking a ton of notes – lessons about business, life, marketing, and psychology. And that’s when I decided, I’m going to get Alex Stone on my podcast if it kills me.

(I got your back :-D)

Luckily, he wasn’t too hard to track down, and today I’m PUMPED to share our discussion with you.

Fooling Houdini: What magicians, jugglers, and psychics can teach you about marketing

What can the world of magic teach you about becoming a better salesman and marketer? This deep dive discussion with Alex Stone, New York Times best-selling author of Fooling Houdini (affiliate) will reveal the answer.

More specifically, you’ll learn:

• Why “experts” aren’t always right. And when they’re wrong, they’re REAL wrong.
• The secret to becoming a master performer (as it relates to magicians, salesmen, communicators, and more).
• Why jugglers drop the ball at least once (and how this helps you WOO your customers).
• The psychological principle behind a multi-billion dollar industry – and how you can take advantage of it.
• And much more.

Download audio file (17-Social-Triggers-Crazy-Magician-Alex-Stone-Shares-Great-Marketing-and-Psychology-Tactics.mp3)

A short while into this podcast, we reveal a story about why experts aren’t always right. And when they’re wrong, they’re real wrong.

So, what I want you to do is this:

After you hear that story, tell me about a time when an expert was wrong in your life. It could have been a teacher, a family member, a boss, anything. What happened? Leave a comment.

Also…

Did you know Social Triggers Insider is now on iTunes?

If you enjoy this series, please take a few seconds and leave an honest review. There are 322 reviews and with your help, we can hit 350. You see, I could sell discussions like this, but I choose to give them away for free. All I ask in return is a little review ;-).

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

Social Triggers is hiring an online training course product developer. More details right here

You’ll notice that being GREAT at sales has nothing to do with “natural talent.”

(As far as I know, there’s no “sales gene.”)

Instead, when you break down the pitch, you’ll find that the world’s greatest salesmen follow a framework for selling.

A framework that’s repeatable. A framework that anyone can learn. A framework that YOU can learn – and be better at selling TODAY.

What is it?

Here’s the Deal…

I’m PUMPED to announce the return of the Social Triggers Insider podcast.

Because on this NEW podcast, I’ve got an amazing guest. His name is Mike Del Ponte, and he’s going to share a sales framework he used to sell more than $100,000 of a product that did not yet exist – and MORE.

Who is Mike Del Ponte? He’s the co-founder of Soma, a beautiful water filter that took the world by storm. It started with an idea, a successful Kickstarter campaign that raised $147,444 in less than 10 days, and desire to change the game in what was a “boring” water filter industry. I bought mine last week ;-).

You’ll hear the full story, and get proven frameworks and tactics you can begin using in your business TODAY below:

Download audio file (14-Social-Triggers-Use-this-framework-Close-Your-Next-Client-with-Mike-Del-Ponte-of-Somawater.mp3)

Now if you’re as excited as I am about the return of the Social Triggers Insider podcast, I need your help.

You see, these podcasts often take me 5 days of prep time. It’s a TON of work, and it’s one of the reasons why I put it on hiatus for a few months.

But I started to get emails from people who wanted to see my podcast back in action. People who said this:

“Quite possibly the most informative, useful, and practical podcast I subscribe to. You’ll take something useful away from every episode and his guest speakers are among the leaders in the field!”

So I caved.

My goal has always been to be one of the BEST websites for entrepreneurs on the web – and to do that, the podcast is ESSENTIAL.

So, what do I need your help with?

Two things.

#1

I’d love for you to listen to the podcast today, and leave a comment telling me how you plan on using this sales framework in your business.

After all, the podcast isn’t about me. It’s about you, and the value YOU get from it. I just want to hear how it’s going to help

#2

I plan on doing this podcast weekly, and the only way to ensure you don’t miss out on each episode is to subscribe via iTunes.

(Plus, you’ll find the archived podcasts, each of which is AMAZING on iTunes… including one with Tim Ferriss).

If I’ve ever helped you with my free content, I’d be thankful if you left an honest review today. It will take you less than 30 seconds, it won’t cost you a cent, and it will be a HUGE help.

Use this link – and fire up iTunes.

(click the little blue link that says “View in iTunes”)

Thanks!

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

Note: It appears that the 4P framework was originally taught by Michael Masterson (or Mark Forde). So, thanks for that.

This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like:

“Should I quit my job?”

“Should I start a business?”

“Should I invest in my education?”

“Should I end my relationship?”

“Should I fire an employee?”

And that’s why today I’m excited to share this new podcast with Dan Heath, a NYT best-selling author of two (and soon to be three) books.

Decisive: How to Make Better Decisions in Life and Work

Before you jump into this podcast, I want you to think about a tough decision you’re currently trying to make. Then I’d like you to imagine how much better you’ll feel when you finally MAKE THAT DECISION.

Why?

Because when you’re done listening to this podcast, you’ll learn how YOU can make better decisions in life AND work. I’ll also reveal how you can win a free copy of their new book.

Download audio file (15-Social-Triggers-Decisive-How-to-Make-Better-Decisions-in-Life-and-Work-Dan-Heath.mp3)

Who is Dan Heath? Dan Heath is the NYT best-selling author of Made to Stick and Switch. And now he’s got a NEW book that he just released called Decisive: How to Make Better Decisions in Life and Work (affiliate link). As you’ll hear in the podcast, this book shows you how to make tough decisions the RIGHT way.

Now leave a comment below.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On< And in this book, he reveals a simple framework that you can use to make your content and products go viral. (That means you'll be able to entice your readers and customers to talk about your stuff!) After appearing on Good Morning America and NPR, he's now a guest on the Social Triggers podcast (an obvious next step, right? :-D) Listen to the podcast here:

Contagious: Why Things Catch On

A couple of years ago, I stumbled on some of Jonah Berger’s work while scouring through the academic journal databases.

And I even featured him on Social Triggers (I shared his research behind creating viral content and how bad press helps sales).

But today, on this episode of Social Triggers Insider, I asked him to reveal some of his new and BEST ideas about generating word of mouth for your business.

Download audio file (13-Social-Triggers-Viral-marketing-secrets-revealed-by-Ivy-League-professor-jonah-berger.mp3)

The one thing I want you to pay close attention to is the framework he developed for what he calls “Social Currency.” It’s a 3-step framework, and he covers it in complete detail on this podcast.

And if you dig it, help Jonah Berger out by sharing this article on Facebook and Twitter. You may even find that your friends and colleagues will thank you for introducing them to this podcast!

Listen to this podcast where Ivy League professor reveals the secret to great viral marketing – Click to tweet

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

What next?

Now I’d like you to do two things:

• If you think what you learned will help you get more people to your business, leave a comment letting me know how. The one thing I LOVE about research like this is that it’s insanely practical. And I love to hear how entrepreneurs like you plan to use it.
• If you’d like to learn more about Jonah Berger’s book, pick up a copy of it on Amazon (aff). No hard sell here because the book truly sells itself.

(If you’re curious, there are 6 main things that you must learn to make your products and content go viral. We covered Social Currency and Practical value on the podcast. But in his book, he goes over the 4 other things: Triggers, Emotion, Public, and Stories).

Also, if you want to say Hello to Jonah Berger, you can hit him up on Twitter right here. Or visit his website right here.

Here’s the deal:

We live in a world where we’re all in sales. You. Me. Everyone.

Whether we’re trying to convince our bosses to give us a raise, persuade our children to do their homework, enticing investors to part with their money, or turning a prospect into a client, we’re all in the selling business now.

The problem is there are some sleazebag salesman that give honest people like you and me a bad rep.

What’s weird is, I thought these hucksters were just bad people, but I’ve come to discover otherwise. It turns out that some old school sales trainers actually teach their students to lie to get the sale…

Head meet desk.

Introducing Dan Pink’s “To Sell is Human”

That’s where “this guy” comes in though…

Meet my man Dan Pink. He’s the New York Times best-selling author of books like Whole New Mind and Drive, and he’s got one of the most viewed TED talks on the internet. (He made science go viral)

Well, he’s got a new book that just came out that slams these old school sales tactics, and he shows us THE NEW WAY to sell without being sleazy, slimy, or salesy…

…And I persuaded him to reveal some of his TOP TIPS for selling in 2013 and beyond on my podcast Social Triggers Insider.

Download audio file (12-Social-Triggers-The-Right-and-Wrong-Way-To-Sell-In-2013-with-Dan-Pink.mp3)

Note: The bonuses are no longer available, but we still recommend you pick up the book. As I mention on the podcast, you’ll learn the ins and outs of selling and more.

Quick Question For You…

Have you ever had a HORRIBLE—or FANTASTIC—experience with a salesperson?

Share your story in the comments.

What made it great? What made it bad? Be as specific as possible, but please refrain from mentioning specific company names.

Also, if you liked what Dan Pink had to say, I suggest you grab his new book “To Sell is Human” on Amazon right here (it’s 45% off) (aff)

What do we cover in this master class?

• The 3 myths of becoming great at sales (hint: there’s no “selling gene”)
• The definitive answer to “Is selling ethical?”
• How to Close More Deals Without Compromising Your Values
• The secret behind selling confidently (Warning: if you don’t, you’re toast)
• The NEW “ABCs” of Selling (and How to Take Advantage Of Them)
• The Contrast Principle (It’s The Secret Weapon Of Great Persuaders)
• The Big Problem With Being An “Empathetic Salesman” (and What To Do Instead).
• And More.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

My New Year’s resolutions include breaking some of my annoying habits and making some useful ones.

How will you keep your New Year’s resolutions this year?

Well, that’s why I invited the New York Times best-selling author Charles Duhigg to join me on my podcast.

We’ll talk about how to develop new habits, how to kick those bad habits, and, most importantly, how to harness the power of habit to persuade your readers and customers.

How to Create Good Habits (and Break Bad Ones)

Before you listen to the podcast, let me tell you a little bit about Charles Duhigg.

Charles is an investigative journalist for the New York Times, and the New York Times best-selling author of The Power of Habit: Why We Do What We Do in Life and Business (aff).

(If you haven’t heard about his book, it was one of the best books of the year, and has remained on best-seller lists since he released it back in February 2012).

It’s an honor to have him on Social Triggers Insider, and I know you’ll love him. So, press play already!

Download audio file (11-Social-Triggers-How-to-Create-Great_Habits-And-Destroy-Bad-Ones.mp3)

If you enjoyed this podcast, take a second to send Charles Duhigg (twitter handle is @cduhigg) a tweet. I know he’ll appreciate it. You can say something as simple as:

“Just heard @cduhigg on @derekhalpern’s podcast. It was awesome!” – Click to Tweet

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

What will we cover on this podcast? Here’s a quick summary:

• How making toothpaste tingle turned a failing product into a multibillion dollar industry

• Why you MUST harness the science of small wins to turn random, drive-by visitors into raving fans and loyal customers

• The secrets to understanding how to change old and create new habits

• L. A. T. T. E. – five practical, easy-to-remember steps for dealing with angry people

• PLUS – anecdotes about Starbucks, Michael Phelps, and more that will blow your mind.

Right click this link to save the audio as a MP3 file to your computer

The transcript for this podcast is not available… yet. Please check back.

Also, I highly suggest you pick up Charles book, The Power of Habit: Why We Do What We Do in Life and Business (aff). It’s a GREAT read, and it might be the PERFECT gift for a friend who’s looking to change something about themselves in 2013. Check out this trailer:

Now I have a question…

What habits do you plan on breaking or creating in 2013? Tell me all about it in the comments below.

Yep…

That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert.

“How?”

Ever since Malcolm Gladwell released Outliers, the world believes it takes 10,000 Hours or 10 years to become an expert.

But what if I said “FORGET years!”

In the latest Social Triggers Insider master class, Tim Ferriss shares a simple framework for becoming an expert in weeks… or even DAYS.

How to Become World-Class At Anything In Days (Not Years)

In the below discussion, the New York Times best-selling author Tim Ferris and I talk about:

• A simple but POWERFUL method for learning anything in weeks instead of years
• How the fear of public failure can drive you to do anything
• How to make a monumental task idiot-proof by using Warren Buffett’s “Margin of Safety”
• DS3: The secret behind the 4-part framework for mastering anything
• And much, much more.

(Also, if you scroll down, you’ll notice I have a promotion that’s running. Check it out!)

Download audio file (10-Social-Triggers-How-to-Master-Anything-In-6-Months-with-Tim-Ferriss.mp3)

What’s your BIGGEST insight from this episode of Social Triggers Insider? Share it in the comment section.

Right click this link to save the audio as a MP3 file to your computer

The transcript is currently unavailable. Check back in a few days

Now, here’s what I want you to do…

Step 1: How will becoming a highly paid expert impact your life? Leave a comment and let us know!

Step 2: Follow me on Twitter, and share a link to this promotion with at least 1 friend.

Step 3: Grab a copy of 4-Hour Chef on Amazon (the hardcover version) (aff).

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, leave an honest review.

Words that stop them—dead in their tracks—from buying whatever it is you’re selling.

Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers.

But today, on Social Triggers Insider, you’ll see what those words are, and MORE.

So grab a pen and paper and listen to the latest episode of Social Triggers Insider.

The Psychology of Language (with Michael Fishman)

In the below discussion, Michael Fishman and I talk about:

• How Your Words Shape The Perception Of Your Products and Services
• How to Eliminate Wallet Closing Words from Your Writing
• Why 100% Comprehension Is Vital For Businesses Communication
• The 4Cs of Crafting Language That WOWS Your Customers

That said, press play!

Download audio file (09-Social-Triggers-The-Psychology-of-Language.mp3)

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m so close to 100 reviews, and I need your help to get there

After you’re done listening to this discussion, I want you to share “one” thing you learned… and how you plan to apply it to your business… in the comment section.

Why? Because I want you to commit to growing your business, and I believe your comment will keep you accountable.

Want to know what my key takeaway was? It’s this:

Writing tip: “Don’t think OF the market. Think AS the market.” – @michaelfishman – Click to Tweet

Right click this link to save the audio as a MP3 file to your computer

The transcript is currently unavailable. Check back in a few days

Want to learn more about Michael Fishman?

For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories.

He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others.

Currently, among his equity roles are The Future of Health Now, an online health information community, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives.

Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do.

Now It’s Up to You…

What’s the ONE thing you learned from this discussion?

And how do you plan on using it to your advantage?

Leave a comment.

You may have to land a big client, create a compelling sales video, speak at a huge conference, or go on a job interview…

…It doesn’t matter. Each scenario requires a presentation, and if you want to get what you want, you better know how to nail it.

Question is how?

How to Create Presentations that Resonate

What’s the difference between a great and bad presentation?

You might think it’s all about the content, and while that may “sound” right, it’s false.

I know this because I learned it the hard way. Back when I started speaking, I was a smart guy with a mic on a stage. And while my information was solid, people rated my first ever presentation as “average.”

Average? Me? No…

I knew my content was top notch. I knew that everyone could benefit from what I shared. I knew if people implemented one tip they’d see a surge in sales.

But I didn’t ignore the feedback.

I bought LOADS of books about giving great presentations, watched all of the most popular TED talks, and practiced so much that my neighbors probably thought I was crazy.

Husband: “Why is Derek always talking to himself at 2am?”
Wife: “I don’t know, but lock the doors.”

And while I got MUCH better, I can tell you this: my presentation skills “tipped” from good to great after I stumbled on Nancy Duarte’s work.

I’m going share exactly what I learned in just a minute…

But first, no joke! A few months after I read one of her books, I gave a presentation and someone walked up to me and said “Derek, you were easily the best, most practical presentation at this conference.”

Then, another person said “I saw you speak and loved it. Rock on for that presentation. It’s one that sticks out for me.”

To say I’m thankful Nancy’s work is an understatement. Over the last 18 months I’ve been booked for more than 20 speaking engagements, and more conference directors keep referring me to other conference directors as an in-demand speaker about online marketing.

How cool is that?

But now it’s time I share the wealth… It’s now time that you learn exactly what I learned to create great presentations.

Instead of rehashing someone else’s work, I thought, “Hrm. I wonder if I could convince Nancy Duarte to come join me on Social Triggers Insider?”

Well, she said yes!

Introducing Nancy Duarte, CEO of Duarte Design

In the below discussion, Nancy Duarte spills all of her best tips about giving great presentations. These tips apply to any kind of presentation. Job interviews. Client meetings. Big conferences. And yes, even blog posts. You’re going to love it.

Download audio file (08-Social-Triggers-How-to-Create-Great-Presentations-that-Resonate-with-Nancy-Duarte.mp3)

Also, leave a comment on this post to let me know you favorite piece of advice from Nancy Duarte. Additionally, if you have any interesting stories to share about your speaking engagements, tell those too.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m currently at 74 reviews, and would love to get to 80 before the end of today.

Listen to this audio now, and learn:

• The different types of presentations—and how Nancy Duarte’s advice applies to all of ’em
• How to Create Your S.T.A.R moment (When you have to communicate ideas… even when you’re not presenting… this information is gold
• The 3 types of arguments—and how to use each of them
• The art of the repeatable soundbite (You’ll love this)
• And more

Right click this link to save the audio as a MP3 file to your computer

Right click this link to save the transcript as a PDF file to your computer.

Want to know more about Nancy Duarte?

Nancy Duarte is the founder and CEO of Duarte Design, the world’s leading presentation design firm. She also blogs here.

With more than 100 employees, Duarte Design has worked with Apple, Facebook, Ford, GE, Google, Twitter, and many other of the world’s most elite and prestigious companies in the Fortune 1000 and Silicon Valley. Duarte also worked with Al Gore to develop the presentation that became the Academy Award-winning documentary “An Inconvenient Truth.”

And it gets better. Nancy is the best-selling author of two of the best books about designing and giving great presentations on the market, “Resonate: Present Visual Stories that Transform Audiences” (aff) and “slide:ology: The Art and Science of Creating Great Presentations (aff).”

If You Have An iPad, Watch This Video…

As I mentioned in the audio, below is the video to Nancy Duarte’s book Resonate on the iPad. It’s cinematic, interactive, and media-rich. It’s everything you could have ever want from a book on an iPad.

And Now I Pass It To You…

What was your favorite piece of advice from this discussion with Nancy Duarte?

I’d love for you to share your opinion, while also telling me about your experience with giving presentations.

• Why people buy what they can get for free
• Why you should design your website for the “Homer Simpsons” of the world
• Why people overvalue their work (better known as the Ikea Effect)
• And much, much, more

In addition to the short video below, you’ll love the special guest on the audio portion of this master class.

Why Selling From Your Blog Is Okay—and What To Do With Those Who Complain About It

Look at that freeze frame… Whoops. Quick. Press Play!

“I happily sell products and services from my blog.” – Click to Tweet

Introducing Dan Ariely, A NYT Best-Selling Author, And A Leading Behavior Economics Researcher

Look. If you’re an entrepreneur who sells software, consulting, information products, or coaching…

…the secret to thriving in today’s overcrowded marketplace requires you to MASTER the fields of psychology and human behavior.

And that’s why I’m pumped to have Dan Ariely on this episode of Social Triggers Insider.

Download audio file (07-Why-People-Buy-What-They-Can-Get-For-Free-And-More-Insights-About-Human-Behavior-with-Dan-Ariely.mp3)

Dan Ariely is a professor of Psychology and Behavioral Economics at Duke, and his research has been published in leading economics, psychology, and business journals. In addition to that, he’s the best-selling author of “Predictably Irrational” and “The Upside of Irrationality.”

Ever since I started Social Triggers, people have asked me what books do I read, and what blogs do I read. While I’ll likely never publish my complete reading list (you’ll be scared by it, trust me), I can tell you that I happily read Dan Ariely’s blog, and every book he gets published.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

Here’s a list of his books:

1. Predictably Irrational (This book is one of the reasons why I became obsessed with understanding psychology as it relates to marketing. The study where he talks about decoy pricing is priceless.

2. The Upside of Irrationality (In this podcast, we cover a ton of what he covers in this book, but it’s still a worthwhile read).

3. The Honest Truth About Dishonesty (This is his new, yet to be released book, which I haven’t read yet, but I hope to get my hands on it soon…)

Note: When you buy those books through my link, I earn a commission. It’s paltry, but I’m including the link for one main reason: I’m curious to see how many people listen to my book recommendations.

Right click this link to save the audio as a MP3 file to your computer.

Right click this link to save the transcript as a PDF file to your computer.

Now I Pass It To You…

Have you ever dealt with the “I can get it for free guy?”

How did you handle it?

It would be insanely great!

But what holds those people back… preventing you from experiencing the surge that you deserve… is something that I believe 95% of people (and businesses) suffer from.

I call it the “customer coma.”

So, first, I’ll tell you all about it… and then I’ll give you the “smelling salts” you need to eliminate it forever.

How People Accidentally Lull Their Customers Into A Coma (Do you make these 3 mistakes?)

Like this video? Share the tweetable.

“You don’t need to be interesting to not be boring.” – Click to Tweet

How To Wake Up Your Customers with Sally Hogshead’s 7 “Fascination Triggers”

Now that you watched that video…

If you want to captivate your readers and customers with wonder, awe, and fascination, you’ll love this discussion with Sally Hogshead.

You’ll learn the 7 Fascination Triggers that are proven to persuade people to take action.

And this isn’t opinion… it’s fact.

Sally conducted a research study with a major marketing organization and stumbled on these triggers after analyzing the data.

So, without further ado, listen to this edition of Social Triggers Insider now. Just press the play button the audio player below.

Download audio file (06-Social-Triggers-How-to-Captivate-Customers-with-These-7-Fascination-Triggers.mp3)

Who is Sally Hogshead? Sally is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker, with proprietary research published by both HarperCollins and Penguin. She’s also the author of the GREAT book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and the founder of the newly released website How To Fascinate. She also blogs at her blog SallyHogshead.com

As a matter of fact, did you know there are 49 different personality types? Find out which one you are by checking this out.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

For a quick summary, here’s what you’ll learn during this episode of Social Triggers Insider:

• How Marilyn Monroe captivated the world with what’s known as a wet voice… and then you’ll see how you can apply it to your business.
• How to keep people on the edge of their seats… waiting for whatever it is you’re selling… and then happily buying it with little to no questions asked.
• Why people do things they’re not supposed to do… and how you can take advantage of that to pull in more sales.
• Plus… you’ll find that everything we talk about during this masterclass is backed up by DATA.
• And much, much more

Right click this link to save the audio as a MP3 file to your computer.

Right click this link to save the transcript as a PDF file to your computer.

What Should You Do Now?

You’ve learned about what I call “the customer coma,” and studied the 7 Fascination triggers from my discussion with Sally Hogshead. Now it’s time to put this knowledge to work…

Follow this simple 3-step formula:

Step 1: Pick A Fascination Trigger

Before you write your next piece of content, decide which fascination trigger you’d like to press. There’s 7 of them. (Power, Lust, Mystique, Alarm, Prestige, Vice, Trust).

Step 2: Avoid Putting Your Customers Into “The Customer Coma”

After you write your content, make sure you’re not putting your customers into a coma with “toning it down syndrome.” (I tell you all about that during the video).

Step 3: Celebrate

Watch the results pour in… and then let me know how it worked out for you by leaving a comment below.

And then…

Don’t forget to check out Sally Hogshead’s new website “How to Fascinate.”

Now let me know what you thought about this Social Triggers Insider masterclass by leaving a comment below.

You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple.

When people buy products, the reason why they buy is mysterious at best, and at worst, you’re left wondering “what the heck?”

However, today, you’re going to learn how people make choices, and more importantly, how you can influence those choices—Social Triggers style.

As smart entrepreneurs and business owners, I shouldn’t need to sell you on why this is important, so keep reading.

The Art of Choosing

To understand what makes people buy one product over another, I invited Sheena Iyengar to join me on the latest episode of Social Triggers Insider.

Download audio file (05-Social_Triggers-Why-People-Bought-The-White-iPhone-Even-When-They-Wanted-The-Black-One.mp3)

Who is Sheena Iyengar? The short of it is this: Sheena is a professor at Columbia Business school, and the author of the book “The Art of Choosing (aff).”

In addition to receiving high praise from Malcolm Gladwell—”No one asks better questions, or comes up with more intriguing answers”—Sheena has given three TED talks and is recognized as a world-renowned expert on choice.

Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.

In other words, you would be silly to miss out on this episode of Social Triggers Insider. Her insights have personally helped me accomplish a TON online.

(For example, you may remember my article about “How to Increase Sales by 600%.” Well, that was based off of her research).

What else will you learn during this Social Triggers Insider master class?

Here’s a list:

• Why people bought the white iPhone—even when they wanted the black one
• How the “Magazine Rack Effect” helps you organize your products and services
• Why you need to give people a choice—even if you plan to make it for them
• How price positions you as the “go to” product choice in an ultra-competitive market place
• And much, much more.

Right click this link to save the audio as a MP3 file to your computer

Right click this link to save the transcript as a PDF file to your computer.

Also, during the episode, we talked about this research. So, if you’d like to dig into the academic stuff, there’s your link :-).

Here’s What You Need To Do Next…

Now that you listened to this episode of Social Triggers Insider, here’s what you need to do next:

1. Education is meaningless without action. So, tell me what you learned from this episode, and how you plan to apply it to your business in the comment section.
2. If you enjoyed this episode, do me a favor and share it on Twitter or Facebook. Or better yet, send a personal email to one of your friends whom you’d think would love this.
3. This part is important. I’m currently at 51 reviews on iTunes, and I need to get to 70 reviews. If you have a few seconds, can you please go to iTunes and leave me an honest review (after subscribing).

And now that’s out of the way…

If you absolutely love these Social Triggers Insider episode, make sure you sign up for the Social Triggers email newsletter. In addition to these master classes, you’ll receive never before released content that will help you improve your business.

If you’re looking to sell products and services, you’ve got to get your target customers to switch from their trusted brands to your brand.

And if you’re looking to improve yourself on a personal level, you’ve got to change your own behavior.

Question is what’s the secret to changing behavior?

The 3 Ways to Change Behavior: Story Editing, Story Prompting, and “Do Good, Be Good.”

You know the deal: Smart entrepreneurs who want to thrive in today’s overcrowded market place must master the fields psychology and human behavior.

And that’s why I invited Timothy Wilson, the best-selling author of “Redirect: The Surprising New Science of Psychological Change (aff)” and “Strangers to Ourselves (aff),” to join us on this edition of Social Triggers Insider.

Download audio file (04-Social-Triggers-How-Small-Behavior-Tweaks-Lead-To-Lasting-Results-with-Timothy-Wilson.mp3)

In addition to being an author, Timothy has published over 100 articles in industry leading scholarly journals, has been cited by many major newspapers, and is the Sherrell J. Aston Professor of Psychology at the University of Virginia.

And if you remember the book Blink by Malcolm Gladwell… well, much of Tim’s research from his first book “Strangers to Ourselves” was cited in that break-away best-seller.

To learn about these three tactics (story editing, story prompting, and “do good, be good), and more, listen to this episode of Social Triggers Insider by pressing play above.

Did you know that Social Triggers Insider is NOW on iTunes? It debuted at the #2 podcast in Business, and #1 podcast in Management and Marketing. To get this episode, subscribe to Social Triggers Insider on iTunes here

What can you expect from this edition of Social Triggers Insider? You’ll learn:

• How mystery grabs attention—and KEEPS IT
• The fascinating nuance of human behavior called “The Pleasure Paradox”
• The 3 effective ways to change your behavior (with real life examples)
• The one exercise that can make you happier and more successful (it’s called “Best Possible Selves”)
• And much more

So, listen up!

Right click this link to audio as a MP3 file to your computer

Right click this link to save the transcript of the audio to your computer.

Here’s What You Need To Do Next…

First…

As I mentioned during this episode, check out Timothy Wilson’s book “Redirect.” It’s a great read, and it’s quick. And all hype aside, it can change your life.Check out Redirect here (aff)

Then…

I want you to leave me a comment on this page, and let me know how you plan on using what you learned from this edition of Social Triggers Insider.

And finally…

Let me know what you think of Social Triggers Insider. This is the fourth episode, and I’d love to hear how much you’ve enjoyed it, and how much it has helped you.

For links to Previous episodes, here you go:

• How People Make Decisions (and How it Helps You Grow Your Business)
• How to Charge 100X More Than Your Competition, Sell a Ton, And Keep Customers Happy (with Ramit Sethi)
• How to Get Major Media Coverage For Your Business with No Connections

Why is discounting HORRIBLE for your business?

Or, more broadly speaking, how do people make ANY decision?

The answer lies inside your brain…

…and to help you understand how it works, I’ve got the New York Times best-selling author Jonah Lehrer on the latest edition of Social Triggers Insider.

How People Make Decisions, a Discussion with the NYT best-selling author Jonah Lehrer

By now you know that smart entrepreneurs who want to use the web to attract leads and sales must master the fields of psychology and human behavior.

And that’s why you’ll love this Social Triggers Insider master class with Jonah Lehrer. Just press play!

Download audio file (03-Social-Triggers-How-Your-Readers-and-Customers-Make-Decisions-with-Jonah-Lehrer.mp3)

Right click this link to save the audio as an mp3 to your computer

If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

And then, when you’re done, as part of our “little deal,” if you absolutely loved this Social Triggers Insider master class, share it with 3 friends. Thanks :-).

Anyway, here’s what you’ll learn:

• Why you should never discount your products (Hint: when you do, you may be training the pain center in your customers’ brain)
• How one company convinced me to drop a grand with the “painless sales technique.”
• Why people make decisions with their emotions (Hint: If we were all like Spock, we’d be doomed)
• And much, much more.

Notes:

1. Jonah Lehrer’s book “How We Decide (aff)” is a great read. The one story about how one fireman narrowly escaped death will blow your mind.

2. Jonah Lehrer’s new book “Imagine: How Creativity Works (aff)” comes out in March, and I’ve already got it on preorder.

3. Here’s a link to Jonah Lehrer’s blog Frontal Cortex, which is hands-down, one of my favorites. It’s about some nerdy stuff like neuroscience, but hey, you read Social Triggers, so you’re into that :-).

Mp3 Download and Transcript

Right click this link to save the audio as an mp3 to your computer.

If you prefer the transcript, right click this link to save the transcript.

Now I Pass It To You…

What did you think of this Social Triggers Insider?

Leave a comment and let me know.

Additionally, if you haven’t seen the other Social Triggers Insider master classes, here’s a recap:

1. How to Land Major Media Coverage with No Connections

2. How to Charge 100X Your Competitors and Actually Get it

You could slap a price on your product (or service) and hope for the best…

…or you can take matters into your own hands, and watch customers LINE UP to buy your products.

I know you prefer the latter, and that’s why you’ll love the second Social Triggers Insider master class. Just click play to listen to the training. It’s free.

How Ramit Sethi Combines A Stanford Education in Persuasion with Online Marketing to Sell a Ton

By now you know that smart entrepreneurs who want to use the web to attract leads and make sales must master the field of human behavior to thrive in today’s overcrowded marketplace.

And that’s why I invited Ramit Sethi to participate on the second Social Triggers Insider. Just click to play.

Download audio file (social-triggers-insider-how-to-charge-100x-higher-than-your-competition-sell-a-ton-and-keep-customers-happy.mp3)

If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

Who is Ramit?

He’s the New York Times best-selling author of I Will Teach You to Be Rich and founder of IWillTeachYouToBeRich.com, a blog that hosts more than 300,000 monthly readers.

And like me, he develops a deep understanding of the psychology of his customers, so he can sell them exactly what they want at exactly the right price.

Don’t forget to grab the bonus material on “How to Write a $100,000 survey.” Most surveys suck, but with this “short-course,” you’ll learn how to write winning surveys that win business.

Now here’s what you’ll learn during this audio master class:

• The one question people ask that raises a “red flag,” and proves that they’re destined to fail.
• The “secret sauce” that powers an entrepreneurs wildly successful information business (and yes, this same “recipe” can work for you too).
• Why you should spend more time telling people to unsubscribe from your site than convincing people to buy your products.
• How you can charge what you’re worth and actually get it! (Hint: It’s all about understanding what goes on inside the mind of your customers)
• Why you shouldn’t sell anything on your website… and how that leads to more money and better customers.

Right click this link to save the audio as an mp3 to your computer.

If you prefer a transcript, right click to save this transcript.

Here’s What You Need To Do Next…

Now that you listened to the audio master class, and you took notes, here’s what you need to do next:

1. Tell me what your favorite part of this training was. Leave a comment, and tell me exactly what you plan to do now that you’ve gone through this.
2. If you absolutely loved this Social Triggers Insider master class, share it with your friends on social media (or better yet, write someone a personal email :-D).
3. Go grab the bonus material on how to write winning surveys. Not sure how long Ramit will leave it up, so grab it now.

And you can do it WITHOUT CONNECTIONS.

Here’s how…

How the “Drafting Technique” Helps You Score Loads of Press, Traffic, and Links

What an unfortunate freeze frame, right? Quick, press play!

How Bad Press Destroys—and Skyrockets—Sales

Now let’s say you land that press, but it’s not what you expected.

It’s not good press… it’s bad press.

Do you need to panic?

Or can you sit back and relax?

That’s where this part of the Social Triggers master class comes into play.

I invited Jonah Berger, a professor at the Wharton School of Business, to talk to us about the ins and outs of bad press.

This guy is the REAL deal. His research has been featured in almost every mainstream business publication you can think of.

Download audio file (01-Social_Triggers-How-Bad-Press-Destroys-And_Improves-Sales.mp3)

If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

During this audio, you’ll learn:

• How a prostitute sold $1,000,000 of songs on iTunes.
• Why Borat helped increase Kazahkstan’s tourism (according to Hotels.com data)
• How “stinky socks” helped a wine company increase their sales.
• And more…

Right click this link to save the audio as an mp3 to your computer.

If you prefer a transcript, right click to save this transcript.

Also, if you absolutely love the research Jonah Berger talks about, go here to visit him at his website. There’s loads of different academic papers that I know you’ll absolutely love.

What Should You Do Now?

Now that you know how to get press using my “drafting technique,” and what to do when bad press strikes, it’s time to go out there and score media mentions.

Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are in a similar world as you.

Step 2: Find where they have been mentioned in the media. If they haven’t been mentioned, find competitors or related companies who have.

Step 3: Figure out how to contact the journalists who featured these companies.

Step 4: Don’t just pitch yourself, and ask for links. Reach out the journalist with targeted pitches, as I described in the drafting technique.

Step 5: Congratulate yourself

One more thing…

If you want to hear about the next master class, make sure you sign up for the newsletter list here.

Not only will you hear about the master class, you’ll also hear about new articles that can help you.

Now…

If you absolutely loved this free training, share it with three friends :-).

Also, thank Jonah Berger for joining us here!