Sociler - Social Media, SEO and Digital Media Agency

Earlier this week, the social media giant Facebook announced that it has crossed over two million active advertisers on its platform. Interestingly, further insights in the results reveal that small and medium enterprises (SMEs) form majority of those 2 million active advertisers on Facebook. As reported by the Reuters , more than 30 million small business owners have Facebook pages and the two million active advertisers (those that have placed an ad on the social media platform in the last 30 days) consists mainly of small- and medium-sized business owners. It’s not surprising that Facebook is of great value and an important marketing tool for small businesses. With significant decrease in Facebook’s organic reach in past year it can also be implied that businesses are bound to advertise to reach their audience. And with massive presence of small businesses on the platform, it can be expected that Facebook advertising among the small businesses will continue to grow. Moreover, Facebo...

After crossing two million active advertisers on its platform, Facebook has now released its ads manager app to make advertising much easier.  The company made the announcement of the app on its business page shortly after the app was available to download on the Apple app store today. Features of Facebook Ads Manager App Facebook claims to provide marketers with more power to manage ads on the go with its mobile app. Among several features of the app, advertisers can create and edit ads, view ads performance, get notifications about their ads, and keep track of their spending on the platform. Here is the list of features highlighted by Facebook for its app. Track ad performance Edit existing ads Edit ad budgets and schedules Receive push notifications Create ads   How to Download Facebook Ads Manager App? Facebook ads manager app is only available in the US until now and will be soon available worldwide, according to the company. Facebook also mentioned that it is working o...

It has become essential to get your Facebook page verified especially if you are public figure or a popular brand. Getting your Facebook page verified helps you to portray an authentic image to your page followers.  Facebook has been verifying several categories of pages including those of celebrities, journalists, government officials, popular brands and businesses among others. While Facebook itself strives to get popular pages from above categories verified, it’s really easy to be missed out. So what can you do from your own part to get your Facebook page verified? I have listed two easy ways in this post that can assist in getting your page verified. A bit of disclaimer before we get started – (Both these methods are from my experience of getting Facebook pages verified, they are NOT any official solution from Facebook. Facebook on its help page rather suggests that you can’t request to have your profile or Page verified ). A. First Facebook Verification Method: This Facebook v...

Recently, Sell Hack, a browser plugin for the Google Chrome browser made quite a noise in the social networking arena. The email addresses of LinkedIn users was easily exposed via this web browser add-on tool. Made available as free extension for the Chrome browser, all one had to do was to download the plugin and install it on his/her machine and click “Hack In” button, popping up on LinkedIn profiles. And, with the click of a button, one could view the email address associated with the account, even if the account’s not a connected one. The plugin, thus exposed email addresses of all the LinkedIn users, leading to the issues of emails being flooded with spams. LikedIn intended to take legal action over the plug-in and also advised the users to uninstall the plugin. The Sell Hack team however was trying to maintain integrity all the while. They defended themselves saying the tool was created for marketing professionals and argued that all the data pulled for making email addresses wer...

We’ve got hundreds of friends and followers on social networks like Facebook and Twitter ? We can share our thoughts to so many people at the click of a button. It looks like we’ve got a plenty of folks who care about us. But do they truly care about us? There have been several research findings which suggest that the social networks are making us lonely, in reality. But none of them have beautifully executed the thought as done by the following animated clip titled “The Innovation of Loneliness”. This video, with the use of excellent visual graphics and motion design, illustrates how the social networks are affecting us negatively , i.e. they’re making us lonely. The video was created by motion designer Shimi Cohen as his final project at the Shenkar College of Engineering and Design and draws inspiration from Sherry Turkle ’s book Alone Together. The major points from the video are: The maximum number for a group of monkeys to function well and maintain the social order is 50. For ...

The world wide web turned 25 years old recently. But it is getting younger and younger day after day. How’s that?  Well, we aren’t saying the web is getting younger through things like reverse aging. What we mean to say is that the internet is being used by younger people more so than ever. The internet is being accessed by a much younger age group than the age group that used to access it in the early years of the web. The beautiful infographics below, created by webfx highlights the key stats about how the web is getting younger day by day. The infographics suggests several figures which justify the fact that the web is getting younger than ever at the present time. The key stats from the above infographics are as follows: In 2000, web was accessible to 40% people, now the access has reached to 82%. 93% people of both 18-29 and 30-49 age group own cell phone. 18-29 age group is the most active age group on social media at 88%. 36% of the teens wish they could go back to the tim...