tag:blogger.com,1999:blog-4492044782654800281Mon, 07 Oct 2024 05:03:41 +0000The SEO Blog focuses on the best of ethical SEO practices,the issues, the challenges that we come across in Search Engine Optimization today. http://root123.blogspot.com/noreply@blogger.com (krish)Blogger29125tag:blogger.com,1999:blog-4492044782654800281.post-3036856886855607171Tue, 01 Apr 2008 12:11:00 +00002008-04-01T05:37:32.970-07:00According to a recent survey conducted by the online marketing tracker- Fournaise Marketing Group, an estimated two-thirds of marketing departments in the US & UK were not sure whether they could trust the traffic profiles promised to them by online media owners and publishers. Factors like click frauds, lack of trust in traffic and click through reports, and inability to verify whether ads are http://root123.blogspot.com/2008/04/credibility-of-online-advertising.htmlnoreply@blogger.com (krish)3tag:blogger.com,1999:blog-4492044782654800281.post-1525988555241157707Sat, 29 Mar 2008 07:34:00 +00002008-03-29T00:44:42.867-07:00There is a warning notice that you will confront immediately after logging in to your AdWords Account, which reads: “Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.”Reading this the first thing that comes to mind is we will lose one of the most powerful http://root123.blogspot.com/2008/03/is-new-display-url-policy-in-adwords.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-1773058387378543495Thu, 27 Mar 2008 07:42:00 +00002008-03-27T01:03:00.379-07:00AdWords advertisers can now avail a new ad targeting feature “Demographic Bidding”, specially designed to modify bids and restrict clicks that don’t convert well on the participating sites in Google Content Network. Demographic bidding will allow advertisers to bid by age groups, gender, or combinations of those groups. The feature is available in contextual advertising as well as in placement http://root123.blogspot.com/2008/03/control-ad-performance-with-demographic.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-5357005011045961612Wed, 19 Mar 2008 10:24:00 +00002008-03-19T03:34:52.832-07:00In a significant move, Yahoo has announced a partnership program with Click Forensic during the recent SES (Search Engine Strategies) Conference. The partnership is seen as a more confident approach on part of Yahoo to fight the click fraud issue.Click fraud has been a major concern in the world of paid advertising. It acts like a thorn, pricking holes, draining advertisers’ budgets.Following thehttp://root123.blogspot.com/2008/03/yahoo-joins-click-forensic-to-fight.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-8490891108598168106Fri, 07 Mar 2008 13:14:00 +00002008-03-07T05:21:18.810-08:00Google has recently announced its plan to include ‘landing page load time’ as a factor in AdWords Quality Score. The ‘landing page load time’ is seen as an important factor in determining the performance of an ad in AdWords.It’s sighted that users have the best experience with a page that loads quickly after clicking an ad. On the other hand a page that takes time to load can force users to http://root123.blogspot.com/2008/03/landing-page-load-time-to-influence.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-2007048934243758692Thu, 28 Feb 2008 09:26:00 +00002008-02-28T04:59:27.489-08:00After the much hyped but not happening deal with Yahoo, Microsoft still seems to continue with its Online Ad reinforcing resolve. The Corporation has recently acquired a prolific Israeli ad-targeting start -up YaData. The acquisition is seen as a strong step in providing a more focused, value oriented online advertising platform by Microsoft.The new integration will enable Microsoft to provide http://root123.blogspot.com/2008/02/microsoft-gets-new-support-to-bolster.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-5305471560913768695Tue, 19 Feb 2008 12:14:00 +00002008-02-19T04:17:02.315-08:00Leading US media companies namely Garnett Co. Inc, Tribune Co., Hearst Corp., and The New York Times, join hands to form QuadrantOne-a new online ad venture that targets advertisers seeking national audience.As stated by the chief executive of the new form company, quadrantOne will be able to provide customized online campaigns on highly competitive basis. The allied cos. will dedicate http://root123.blogspot.com/2008/02/us-media-cos-unite-to-form-strongest.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-5136990687087951034Fri, 08 Feb 2008 12:20:00 +00002008-02-08T05:19:47.445-08:00Google is no doubt the leader in online advertising, which is holding more than 60 % search market share. But along with the massive traffic advantage in Google, PPC advertisers of today also experienced the curse of larger and larger ad spends.This happens because the CPCs (cost per clicks) on their ad campaigns are getting higher and higher every time. There was a time when the CPC for highly http://root123.blogspot.com/2008/02/google-traffic-gift-or-curse.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-9039358012071606183Sat, 02 Feb 2008 11:22:00 +00002008-02-03T20:57:18.378-08:00In the field of Online Advertising Google is the largest player and things are looking up for Google, which reported fourth-quarter revenue rose more than 50 per cent and profit was up 17 per cent. But the recent $ 44.6bn Microsoft offer to teem up with Yahoo has set the guns rolling for a bigger battle over online advertising dominance soon. The combine power of Microsoft and Yahoo is expected http://root123.blogspot.com/2008/02/big-fight-over-online-ad-dom-soon.htmlnoreply@blogger.com (krish)0tag:blogger.com,1999:blog-4492044782654800281.post-2617615386995802441Fri, 25 Jan 2008 10:17:00 +00002008-01-25T04:43:01.413-08:00Over the years Internet Advertisement has witness tremendous growth with more and more advertisers jumping into the fray. Online ad models like the CPM (Cost Per Thousand Impressions), and CPC (Cost Per Click) becomes a huge hit among millions of advertisers. However, along with the guaranteed benefits, there are certain risks still in question with these models.First it was the CPM model that http://root123.blogspot.com/2008/01/cpa-vs-cpc-cpm.htmlnoreply@blogger.com (krish)2tag:blogger.com,1999:blog-4492044782654800281.post-4843083584851072785Mon, 21 Jan 2008 11:15:00 +00002008-01-21T03:29:09.310-08:00For AdWords Advertisers using Google Analytics tool, it’s time to upgrade their old analytics tracking system with the new and more advanced version, which has been made available to all Google account holders recently. The new analytics tracker namely “ga.js” is a complete javascript rewrite that succeeds the existing old version “urchin.js”. One can go through the Google Analytics Migration http://root123.blogspot.com/2008/01/time-to-upgrade-google-analytics_21.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-3126276986925402317Mon, 14 Jan 2008 11:47:00 +00002008-01-14T03:57:57.193-08:00The Google Conversion Optimizer is out of its beta test. It’s now available to qualified advertisers worldwide. For advertisers, whose Ad campaigns have enabled AdWords Conversion Tracking and received a minimum of 200 conversions within the last 30 days. The good thing is advertisers no longer have to manually adjust their bids to reach their CPA (Cost Per Acquisition) goals. Launched in http://root123.blogspot.com/2008/01/googles-conversion-optimizer-now-out-of.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-646334186468107773Tue, 04 Dec 2007 09:58:00 +00002007-12-04T02:19:18.038-08:00Microsoft’s Internet advertising Platform, The MSN adCenter is now adding new and advanced tools to help advertisers become more efficient in dealing with their PPC (Pay Per Click) ad campaigns. Among the new introductions, the first is the “adCenter Add-in for Excel 2007” intended to enhance advertiser’s knowledge about their customer base. The next is “adexcellence program” aimed at providing http://root123.blogspot.com/2007/12/new-tools-for-msn-adcenter-users.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-270439313780546061Tue, 13 Nov 2007 08:54:00 +00002007-11-13T00:58:47.618-08:00In its effort to streamline the search results and to make it easier for users to read and absorb your ad messages, Yahoo announces its plan to limit ads length at 75 characters. Till date Yahoo has been offering two options for its advertisers, a short description and a longer one. But they have started cutting off ads now. Though you are allowed to enter the longer version of descriptions, http://root123.blogspot.com/2007/11/yahoo-ppc-goes-for-shorter-ads.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-3386349369676575111Fri, 02 Nov 2007 12:51:00 +00002007-11-02T05:51:49.739-07:00It seems that Google AdWords has taken the promise of empowering its advertisers like never before. The world’s most powerful and popular PPC (pay per click) advertising program is continuously adding new features in its interface, making it better and better with every passing day. The most important of all among the recent introductions is “IP Exclusion”. This tool allows you to eliminate http://root123.blogspot.com/2007/11/adwords-adding-more-values-to.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-2216081752346317963Tue, 09 Oct 2007 08:05:00 +00002007-10-09T01:06:54.713-07:00It’s been a long time that Yahoo PPC advertisers were under the cloud of fraudulent clicks. But the good news is that the site is now launching a series of quality tools to minimize the click fraud worries for its advertisers.The latest tool in this line is “Blocked Domains”. It allows you to specify sites (that come under Yahoo Advertising Network) where you don’t want your ads to be displayed. http://root123.blogspot.com/2007/10/good-news-for-yahoo-advertisers.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-3415190030392732213Wed, 26 Sep 2007 07:28:00 +00002007-09-26T00:29:50.387-07:00Google AdWords advertisers with a minimum of 300 conversions in the last 30 days now can manage their AdWord campaigns with the new AdWord Conversion Optimizer tool. This latest addition to AdWords feature is a strong effort on part of Google to help advertisers meet their ROI objectives easily with minimum conversion costs.The Conversion Optimizer is based on the CPA (Cost Per Acquisition) http://root123.blogspot.com/2007/09/conversion-optimizer-googles-new.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-5207035219931967929Fri, 21 Sep 2007 08:54:00 +00002007-09-21T04:50:56.164-07:00In its never ending quest for a new and better customer experience, Google recently came out with another exciting ad form “Google Gadget Ads”. An interactive, rich media ad format that enables advertisers to target traffic flexibly and in time via regular updates within the ad unit.Unlike AdWords and other static online ad forms, the new Gadget Ad tool allows users to engage with real-time http://root123.blogspot.com/2007/09/googles-new-interactive-ad-experience.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-7424307445762038032Wed, 19 Sep 2007 07:25:00 +00002007-09-19T00:29:11.773-07:00The recent launch of Google AdSense Program for mobile has enhanced the money making opportunity for mobile website publishers. Now those with a website optimized for mobile browsers can participate in Google’s AdSense program and earn money via contextual advertising.Google’s AdSense Program is intended to contextually targets ads to mobile website contents. It will automatically check the http://root123.blogspot.com/2007/09/google-expands-scope-for-mobile-website.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-1472035460926535916Fri, 14 Sep 2007 11:16:00 +00002007-09-14T04:24:01.597-07:00Lead Exchange has been sighted as the most potential online marketing concept soon to challenge the CPM (Cost Per 1000 Impression) and PPC (Pay Per Click) systems as reported by the news site Dm NewsLead Exchange is an online tool that allows both advertiser and publisher to take on less risk and maximize mutual benefits.In CPM you pay the publisher a fixed amount for every 1000 impressions on http://root123.blogspot.com/2007/09/lead-exchange-next-generation-online.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-6065961383282642815Wed, 22 Aug 2007 08:05:00 +00002007-09-14T04:25:19.829-07:00In its crusade against click fraud, Google came up with a new Ad Traffic Quality Resource Center to facilitate advertisers with click fraud information under one single roof. This Click Fraud tool is the latest of its kinds that has been made available by Google. Click fraud is considered as a potential threat to both the advertisers and PPC engines. While innocent advertisers were robbed of hugehttp://root123.blogspot.com/2007/08/google-introduces-new-tool-to-fight.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-6708024362924657784Thu, 09 Aug 2007 10:22:00 +00002007-08-09T03:28:55.622-07:00In an attempt to increase advertisers control over ad positions Google announced its changing of Ad Placement Algorithm that will consider an ad’s maximum cost-per-click (CPC) instead of the actual CPC as a factor.Till now the actual CPC is the factor in determining ad placement. Actual CTC is calculated, in part, by the bidding behavior of the advertisers whose ads positioned below yours. As http://root123.blogspot.com/2007/08/advertisers-to-have-more-control-over.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4492044782654800281.post-6133213665289757670Fri, 20 Jul 2007 07:49:00 +00002007-07-21T04:48:37.173-07:00Online marketing offers you the advantages of targeting markets widely and instantly. There is no need to go and meet people to have leads as is the case with regular marketing. With online marketing your business can access millions of potential customers in just a few clicks. So if you have a website, which is good and running; think you are right on the threshold of transforming it into an http://root123.blogspot.com/2007/07/online-marketing-how-to-work-it-out-in.htmlnoreply@blogger.com (Unknown)tag:blogger.com,1999:blog-4492044782654800281.post-4016115245102492496Fri, 06 Jul 2007 10:06:00 +00002007-07-19T00:54:18.636-07:00Google AdWords: Google AdWords is the most popular and widely used PPC program available in the World Wide Web. It offers a wide range of features and facilities to control, managed and run your ad campaign or campaigns. AdWords offers two kinds of accounts for advertisers-STARTER and STANDARD editions. The Starter edition is simple and easy to operate and maintain with lesser features and is http://root123.blogspot.com/2007/07/top-2-ppc-players.htmlnoreply@blogger.com (Unknown)tag:blogger.com,1999:blog-4492044782654800281.post-4881641054554378933Mon, 02 Jul 2007 08:35:00 +00002007-07-19T00:49:20.589-07:00A successful PPC campaign is not only about choosing the right keywords that are popular and relevant to your ad materials. You should also have to keep an eye on the bidding rates of each keyword within your PPC Ad-groups. Depending on your ad budget you will assigned only those keywords that best describe your ads’ and can generate real clicks. Since campaigners are jumping into the PPC fray inhttp://root123.blogspot.com/2007/07/keywords-complexities-in-ppc-campaign.htmlnoreply@blogger.com (Unknown)0