SOLE Blog

Off to Antarctica

Brandi Weston

There are lots of things that get me excited about my job, and receiving video messages from SOLE-sponsored athletes is one of them! Less than 18 hours before Team Jordan is to fly from Southern Chile to Antarctica, I received the video below in my email inbox:

Your SOLE Story Winner Announced

Matt Lambert

After 2 days of rigorous voting, we are excited to announce the winners of the Your SOLE Story Contest! A huge congratulations to:

SOLE works with run3D to reduce injuries in runners

Matt Lambert

On Tuesday we attended the opening of run3D, the UK's first 3D motion analysis clinic for runners. Olympic & SOLE athlete, Jo Pavey was the guest of honour and the first to experience the cutting edge technology, which uses infrared cameras to create a 3D model of your running style. Jo had suffered two bouts of stress fractures in her foot, before discovering SOLE footbeds, which have helped her both recover and achieve her Olympic-qualifying time for the 2012 London Olympics.

Jordan Romero: Conquering the Dream of a Lifetime

Brandi Weston

From Kilimanjaro to Aconcagua and all the way up Everest, the team at SOLE has hoped, watched, and celebrated with Jordan Romero over the past 5 years. This Monday, December 12th, Jordan sets out to summit the last remaining peak in the Seven Summits (the highest peak on each continent). We caught up with Jordan before he left to conquer Antarctica's Vinson Massif, to hear a little more about what he's learned since his first climb, how he prepares differently now, and what the age of 13 means to him.

"Good For Your SOLE" Slogan Winners

Matt Lambert

First off, thanks to everyone who submitted a "Good For Your SOLE" slogan in our contest. We've picked 5 winning slogans which are listed below. Each winning slogan may be used in an upcoming SOLE ad campaign, and each winner will get a SOLE prize pack! I'll be in contact shortly with the winners to get your sizing and details.

Doug Stoup and The Push

Brandi Weston

We caught up with SOLE-sponsored athlete, Doug Stoup, and he told us about his newest endeavor, The Push. Doug will be guiding a team, including 2 adaptive athletes on sit-skis, to the South Pole next January.

Black Friday Bundle

Matt Lambert

Black Friday is here, and it's time for our best deal of the year! For 4 days from November 25th through November 28th, you can pick up a pair of Thin Series footbeds, a pair of 2011 Sport Flips or Casual Flips, and a pair of socks for only $59.

Your SOLE Story Contest

Brandi Weston

We've heard some amazing SOLE stories throughout 2011, and for the month of November we are on a quest to find the most fascinating story of the year! From November 1st to December 1st we are giving you an opportunity to submit your SOLE story for a chance to win some great gear for you and those you love!

Accelerate at any age: an interview with David O'Meara

Brandi Weston

SOLE athlete, David "The One Mile Runner" O'Meara spent the bulk of 2011 completing a new personal record. David achieved his 5 Wonders Under 25 Minutes by running 1 mile at five wondrous locations around the world, including the Grand Canyon, Stonehenge, Golden Gate Bridge, Taj Mahal, and Petra.

Doing Good While Doing What You Love

Brandi Weston

At SOLE, we have the opportunity to work with some pretty great people. Some of them run 350 miles straight (Dean Karnazes, runner), some of them overcome incredible obstacles (Trevor Thomas, blind mountaineer), and some of them take something that they love and do good with it. Enter Mark Vaughn. Mark is one of SOLE's Sales Representatives based in Colorado. On October 9th, Mark ran the Denver Rock'n'Roll 1/2 Marathon with a group of people trying to make a difference. In a donation request letter sent to friends, Mark wrote: I am dedicating my race to helping provide clean water to communities in Africa. I'm kind of nervous about the miles, but I know that training with this purpose in mind will keep me going.