We develop strategies, create content, build products, launch campaigns, design systems and then some — all to inspire the people our brands care about most.

Since our inception, we’ve produced cutting-edge creative for Fortune 500 companies like Viacom (Nickelodeon), Panasonic and Lennar with a portfolio spanning industries including tech, healthcare, financial, retail, residential, education and the nonprofit sector.

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Since our inception, we’ve produced cutting-edge creative for Fortune 500 companies like Viacom (Nickelodeon), Panasonic and Lennar with a portfolio spanning industries including tech, healthcare, financial, retail, residential, education and the nonprofit sector.

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Since our inception, we’ve produced cutting-edge creative for Fortune 500 companies like Viacom (Nickelodeon), Panasonic and Lennar with a portfolio spanning industries including tech, healthcare, financial, retail, residential, education and the nonprofit sector.

“User engagement and experience has become a major focus for any web-based service in recent years”

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We develop strategies, create content, build products, launch campaigns, design systems and then some — all to inspire the people our brands care about most.

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With the Internet revolutionising the way we shop, customers are increasingly avoiding dressing rooms, opting instead for the comfort of online shopping that usually offers liberal return policies. In a bid to entice customers back, some shops have been testing various amenities including so-called intelligent dressing rooms that allow users to “try on” different items without having to actually change clothes.

Yael Kochman is the organiser of the event: “With technology you can change the way that people consume fashion, whether it’s online or in store, in real life, you can also do an omni-channel experience and combine the online and the offline together, and those startups really take it to the next level,” she said.

Omni-channel retailing is a multichannel approach that seeks to provide the customer with a seamless shopping experience whether online, by phone or in an actual shop. The startup ‘Infime’ has developed an app that helps women chose lingerie in the right size without having to try it on, by measuring the body in 3D.

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“At first it started as personal project but later it turned into a technical challenge that we tried to resolve by developing a mode of transport that would offer both the same safety and comfort as a traditional car, combined with the agility of a motorcycle and the efficiency of a bicycle, plus trying to make it as economical as possible,” he says.

The Soki should be available for purchase next March at a cost of around 12,000 dollars.

It was developed with the support of Chile’s Production Development Corporation, Corfo, a government organisation that promotes economic growth. Innovation Manager Patricio Feres says: “The challenges will keep growing for motorised transport, especially in densely populated cities. So this project offers a solution that is clean, efficient and has high standards of comfort and security.”

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But if the first debate for president streamed live in virtual reality is any guide, it’s doubtful that this burgeoning technology will have much impact on politics whatsoever.

On Tuesday night, NCC partnered with virtual reality startup NextVR to make the Democratic presidential debate in Las Vegas available in real time in virtual reality to audiences anywhere, as long as they had a Samsung Gear VR headset.

If political debates don’t usually excite you, this experience probably wouldn’t have either, unless, of course, you do actually happen to be into watching five barely recognizable candidates face off for two hours through an over-heating Samsung smartphone held inches from your face by an awkward-looking, heavy headset made by the Korean electronics giant.

This was supposed to be one of the big splashes that pushed virtual reality beyond gaming and into the mainstream. But that’s not how it will likely go down.

To be sure, after more than two decades of little more than talk, VR is having its day in the sun. Smartphone makers such as Samsung and HTC plan to release VR devices this holiday season. Sony and Facebook have their own devices in the works for 2016, when industry watcher Juniper Research expects about 3 million headsets to be sold. By 2020, Juniper expects that number to hit 30 million.

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At New York based glass-maker Corning, researchers are working on ways to make smartphone screens stronger. Corning manufactures the touchscreen glass for smartphones by leading brands like Apple and Samsung. Screens are tested to see how they respond to pressure, to being dropped and to falling objects. The researchers even test how phones fare when they bump against keys, coins and other items inside users’ pockets and purses.

“Devices are getting thinner. They’re getting larger. They’re getting potentially more massive. They have shaped-cover glass. They have curved-cover glass. And so all of that puts higher stresses on the cover glass during things like drop events,” says Corning research manager Joshua Jacobs.

Squaretrade, an insurance company for electronic devices, also carries out its own tests. More than half of its phone claims are for cracked screens. The latest phones from the two leading phone makers – Apple’s iPhone 6s and 6s Plus, and Samsung’s Galaxy Note 5 and S6 Edge Plus – mix zinc into the aluminium frames for improved strength. The displays also use ion-strengthened glass. But the risk zero simply doesn’t exist.

“Well all I can tell is from history, everything they’ve done has clearly increased the strength of phones but people keep breaking them,” says Squaretrade co-founder and executive chairman Steve Abernethy.

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