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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"> <channel><title>SolPersona</title> <link>http://solpersona.com</link> <description>A study of marketing to Hispanics and online media</description> <lastBuildDate>Tue, 24 Jan 2012 07:35:24 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/solpersona" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="solpersona" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">solpersona</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><item><title>The New Media and Cybercultures Anthology Book Review</title><link>http://solpersona.com/hispanic-online-media/new-media-cybercultures-anthology-book-review/</link> <comments>http://solpersona.com/hispanic-online-media/new-media-cybercultures-anthology-book-review/#comments</comments> <pubDate>Wed, 11 Jan 2012 01:07:30 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Emerging Media]]></category> <category><![CDATA[Hispanic Online Media]]></category> <category><![CDATA[Cyberculture]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2920</guid> <description><![CDATA[http://www.youtube.com/watch?v=n1oqMWa73jw This cyberculture studies book is a collection of online and social media related research into human and computer interaction as well as online human behavior. The topics covered in this book include immersion, online identity, disembodiment, geo-location, mobile, human engagement and video games but there are other subjects covered that you might find interesting. [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/new-media-cybercultures-anthology-book-review/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mobile LatAm 2012 Emphasizes Importance of Mobile Technology in Latin America</title><link>http://solpersona.com/hispanic-online-media/mobile-latam-2012-emphasizes-importance-mobile-technology-latin-america/</link> <comments>http://solpersona.com/hispanic-online-media/mobile-latam-2012-emphasizes-importance-mobile-technology-latin-america/#comments</comments> <pubDate>Tue, 03 Jan 2012 13:47:58 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Online Media]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2904</guid> <description><![CDATA[All studies posted online show that Latin Americans can access online quicker, learn the latest technology faster and are early adopters of the latest technology and mobile technology such as smartphones and tablets being at the top of the list. So far, online media related organizations such as LATISM and Hispanicize have illustrated these trends [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/mobile-latam-2012-emphasizes-importance-mobile-technology-latin-america/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Coqui the Chef Helps Teach Healthy Cooking with KickStarter</title><link>http://solpersona.com/hispanic-online-media/kickstarter/</link> <comments>http://solpersona.com/hispanic-online-media/kickstarter/#comments</comments> <pubDate>Tue, 20 Dec 2011 14:33:41 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Businesses]]></category> <category><![CDATA[Hispanic Online Media]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2645</guid> <description><![CDATA[In an early post, I blogged about Tania Lopez and her pursuits in creating a community organization based on the promotion of nutrition and healthy cooking with Coqui the Chef. She was successfully able to use online media to spread her message of her intended goals. Now Tania is moving to the next level by using [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/kickstarter/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Kmart’s Madres Y Comadres Online Media Campaign Targets Latinas for Christmas</title><link>http://solpersona.com/hispanic-marketing/kmarts-madres-comadres-creative-online-media-campaign-attracts-latina-shoppers-christmas/</link> <comments>http://solpersona.com/hispanic-marketing/kmarts-madres-comadres-creative-online-media-campaign-attracts-latina-shoppers-christmas/#comments</comments> <pubDate>Mon, 12 Dec 2011 14:07:11 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Marketing]]></category> <category><![CDATA[Hispanic Online Media]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2626</guid> <description><![CDATA[I was presented with this online video campaign by Akua Harris of ICED Media and I thought it was a great example of utilizing various online media platforms to target a particular Hispanic niche market with creativity, culture and most importantly, research. Madres y Comadres (Mothers and Wives) is an eight-part original Spanish language webnovela campaign on YouTube that uses [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-marketing/kmarts-madres-comadres-creative-online-media-campaign-attracts-latina-shoppers-christmas/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Planning to Reach the Latino Market Online? Get the Professionals to Help</title><link>http://solpersona.com/hispanic-online-media/planning-reach-latino-market-online-professionals/</link> <comments>http://solpersona.com/hispanic-online-media/planning-reach-latino-market-online-professionals/#comments</comments> <pubDate>Wed, 07 Dec 2011 14:23:31 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Businesses]]></category> <category><![CDATA[Hispanic Online Media]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2616</guid> <description><![CDATA[Companies who do plan to expand their business to the Latino market will find great opportunities but there will be some challenges when first developing a campaign or even online marketing strategies to start attracting clients or customers. Doing it on your own may not be the best option because the Spanish language and culture is [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/planning-reach-latino-market-online-professionals/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Multimedia Interactivity Helps With Bilingual Education</title><link>http://solpersona.com/hispanic-online-media/multimedia-interactivity-helps-bilingual-education/</link> <comments>http://solpersona.com/hispanic-online-media/multimedia-interactivity-helps-bilingual-education/#comments</comments> <pubDate>Mon, 28 Nov 2011 14:01:20 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Online Media]]></category> <category><![CDATA[Bilingual education]]></category> <category><![CDATA[Instructional Technology]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2596</guid> <description><![CDATA[http://www.youtube.com/watch?v=_3Dq8vRmMbk This video is a great example of how multimedia interactivity can help educate young children in a second language. This is my very adorable niece, Olivia, she is only 1 year old and she&#8217;s already understanding how to spell in Spanish using the iPad app, First Words Spanish. I believe that technology such as tablets [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/multimedia-interactivity-helps-bilingual-education/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>LATISM Low Down Day Three</title><link>http://solpersona.com/hispanic-online-media/latism-low-down-day-three/</link> <comments>http://solpersona.com/hispanic-online-media/latism-low-down-day-three/#comments</comments> <pubDate>Sat, 12 Nov 2011 19:20:16 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Online Media]]></category> <category><![CDATA[Hispanic and Latino Americans]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2576</guid> <description><![CDATA[Here are the tweets that I curated from the third and final day of the LATISM 2011 Conference in Chicago. Though I wasn&#8217;t there at the conference myself I thoroughly enjoyed the tweets that were posted these paste two days. I was able to read not only the information heard from guests but also the [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/latism-low-down-day-three/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>LATISM Low Down Day Two</title><link>http://solpersona.com/hispanic-online-media/latism-low-down-day-two/</link> <comments>http://solpersona.com/hispanic-online-media/latism-low-down-day-two/#comments</comments> <pubDate>Fri, 11 Nov 2011 14:28:39 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Online Media]]></category> <category><![CDATA[Hispanic and Latino Americans]]></category> <category><![CDATA[social media]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2564</guid> <description><![CDATA[Judging from what I&#8217;ve been seeing on Twitter, the second day of the LATISM conference in Chicago was a complete success. I wish I was there but thanks to todays social media technology myself and others who couldn&#8217;t make it as well can watch the presentations live stream on LATISM&#8217;s website or read content coming [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/latism-low-down-day-two/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>LATISM Dallas Chapter Starts October 26</title><link>http://solpersona.com/hispanic-online-media/latism/</link> <comments>http://solpersona.com/hispanic-online-media/latism/#comments</comments> <pubDate>Fri, 21 Oct 2011 13:31:03 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Online Media]]></category> <category><![CDATA[LATISM]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2529</guid> <description><![CDATA[This is great news! I&#8217;m very excited to find out that LATISM (Latinos in Social Media), an organization founded by Ana Roca-Castro that supports the online Latino community,  will have a Dallas chapter beginning on October 26 with an evening Tweetup. The Tweetup is called Breaking Ground: Lessons and Learnings in Business and it is presented by Elba [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/latism/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>30+ Free Online Digital “Must Have” Tools</title><link>http://solpersona.com/hispanic-online-media/30-free-onlinedigital-tools/</link> <comments>http://solpersona.com/hispanic-online-media/30-free-onlinedigital-tools/#comments</comments> <pubDate>Tue, 27 Sep 2011 12:59:53 +0000</pubDate> <dc:creator>Frankie De Soto</dc:creator> <category><![CDATA[Hispanic Online Media]]></category> <guid isPermaLink="false">http://solpersona.com/?p=2511</guid> <description><![CDATA[On August 17 at the University of Texas, the Hispanic Communicators DFW held a workshop on how to better prepare journalists, reporters, public relations professionals and marketers in using today&#8217;s online media tools and techniques. For my part of the workshop, I co-presented with professional reporter and new media journalist, Rebecca Aguilar, on various tools that digital [...]]]></description> <wfw:commentRss>http://solpersona.com/hispanic-online-media/30-free-onlinedigital-tools/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>

