However, there is no direct connection between website rankings and SSL certificate.

SSL Pages Increase rankings?:

No, it won’t help in increasing your search engine rankings. But helps in creating a trust in customers mind. That means you can increase your conversions rate not rankings rate.

What is the use of the SSL certificate?:

SSL certificates encrypts your data from customers browser to the web server, so no one can capture it during the information transfer. This will majorly helps for the e-commerce websites, as customers will certainly look for SSL enabled signup pages, so their information will be secure. It will help like a trust factor.

There are so many SSL providers out there, who provides various cheap SSL certificates. Also, there are different type of SSL certificates, you can choose from various options, however the encryption strength of the all SSL certificates will remain same.

So, ultimately SSL is for the security of your website not for SEO rankings.

I hope you enjoyed this post, please do drop your comments, questions and suggestions in the comments section below. If you have any specific questions to ask, please ask us at our SEO forum.

The post Having SSL Enabled Pages will Increase SEO Ranking? appeared first on SEO Blog - Learn SEO in Professionals Way.

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You may be surprised that why OLX.COM? which is not even a shopping cart site, the reason is simple. My intention is to take a similar website as an inspiration and explain the main concept. First of all, lets take a sneak peak of how OLX website looks like..

 The above design is very simple yet powerful, that means it has a plain design with a very good call to action buttons, also it has a very good local touch, that means people from around the world can easily choose their country, state and city as well to list your ads.

OLX SEO Case Study:

• First making your design simple yet powerful with call to action buttons where ever (I mean in eye catching places) it is possible.
• Also show that your products are flexible to handle in any place, for instance in the above screenshot, OLX is showing that they have mobile and Ipad ready website too, so you can sell and purchase your goods on the go. That will create more trust on your brand and make it handy.
• Simple navigation, this is another most important point to improve your conversions, make sure that your website visitors should know where they are in your website, so they can easily navigate to the similar products or categories, for instance breadcrumbs are one of the good idea to do this.
• Having clear major categories and sub categories, just don’t stick to major categories, try to add as many as sub categories, so the customers can find a relevant one for them.
• Show everything clearly, in the case of OLX, they do not hold responsibility of the product shipping, which they mentioned in every landing page. If you don’t do that it will raise a lot of confusion, so what ever you are offering it should appear on the landing page.
• Show the customers that you are the best, I mean, in terms of price, quality and delivery etc. This will create a trust in your brand, helps greatly in mouth to mouth publicity.

This is just short SEO case study of the OLX, A great classified website. I will keep posting some more case studies of some famous shopping cart sites.

I hope you enjoyed this article, please do drop your comments, suggestions and questions in the below section.

The post Conversion Rate Optimization – SEO Case Study of OLX.COM appeared first on SEO Blog - Learn SEO in Professionals Way.

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So what’s new about SEO in the future?

We need to keep ourselves updated with the latest innovations and techniques pertaining to search engines since they will be changing throughout 2013. Search engine algorithms keep changing everyday and we should focus more on SEO since this coupled with social media is bound to have immense followers in the coming year!

Search engines love unique and crisp content and so this should be given equal importance also. Social media can greatly affect the ranking of a company’s website and so it should be used aptly. For instance if you are planning to write an article or blog post, you should keep the interests of the reader more. You can improve the chances of the search engines to take notice of your website once you start interacting more with your clients or customers. This can improve your website’s ranking by helping your site to grab more attention. Getting more links to your website can also be extremely beneficial in the long run.

SEO Training:

If you are looking to undergo professional SEO training then there are some excellent SEO Training companies that can meet all your SEO Training needs.

Like it or not, SEO has changed and its future depends on a fine blend of social media, content marketing and collaborative technology. You should use SEO and social media strategy and technology in a befitting way to reap rich rewards. With the concept of Enterprise SEO technology gaining prominence, agencies and businesses are required to take advantage of new developments by combining content marketing strategies with social media and SEO.

Intelligent systems that use data sources such as Majestic SEO, open site explorer and Alexa combine elements such as reporting, crawling, social media and CRM to impart better business outcomes. There are also a number of tool based platforms namely Conductor, Bright-edge, Raven Tools, Search metrics and others that are all expected to improve the scope of SEO in the future.

Training for the future of SEO

While many institutes offer SEO Training programs today, not everything can yield the desired results to the aspirants. You need to take up research to identify the best institute that offers a professional SEO Training course or that which can satisfy your needs. You can choose training courses that provide enough support since lack of support can lead to the failure of your online business in due course of time.

You should get enough support in the form of instant responses to your queries while pursuing your SEO Training program. You should also be clear regarding your exact needs before enrolling for a SEO Training program of your choice. You can look into the content of the training material provided to you to ensure that you join the best training course.

The future of SEO is still strong and it will always be alive and well. Even though you can never predict the next move of Google, or the important contributing factors for deriving better rankings, but you can surely stay ahead of the rest by undergoing the best SEO training and putting the same to good use (Read, http://www.seotraining.me.uk/seo-training-courses-overview/). One of the easiest and best ways to do this is to deliver high quality content to customers. You can always rise to the top even when a Google algorithm change comes into force by incorporating the best SEO strategies.

A vast majority of the SEO techniques can work well even today if they are used a little differently. Your site can rank high and become an authority if your contributors are regarded highly by Google. Another one of the traditional ways to improve the rankings of your website is to build backlinks. But the point to note here is that you should build the same as quickly as possible. By making your inbound links grow organically, your site can develop without hassles and be a cut above the rest without any extra efforts.

Search Engine Optimization is bound to get more recognition with the passage of time. It is virtually impossible for any blog or site to get a high rank in search engines without proper SEO. You can gain prominence only by implementing an appropriate internet marketing plan. SEO can make your work all the more easy. Getting proper SEO Training can help you to become a SEO professional within a short span of time. Without the right type of training or skill it can be hard to flourish in the present day competitive online world of business.

Author: Ramya Raju

I’m Ramya Raju, a freelance web designer/writer based in India.  I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it.  Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like traveling to different destinations.

Website: http://www.seotraining.me.uk/

The post The Impact of SEO Training on the Future of SEO appeared first on SEO Blog - Learn SEO in Professionals Way.

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So I decided to look in this and fix the issue once in for all, as some of you may aware that I am a RHCE and I am quite comfortable with Linux-based servers. I started digging in to deep of the issue by primarily exploring the cause of the issue, and as usual the problem is that Apache is simply reserving the RAM memory, which obviously resulting in to my VPS node going down, even dedicated servers can also get performance level issues. So it is better to fix this memory consuming issue ASAP to avoid future circumstances.

There are two possible solutions, one by tweaking Apache and reducing RAM usage. Second simply switch to Nginx, which consumes really a very low memory and the performance level is really astonishing compared to Apache. I did a lot of load testing etc and finally agree that Nginx is way better in terms of performance and handling multiple concurrent connections at a time. I will write a complete comparison report and review on Apache and Nginx in my next article.

Optimizing Apache and Reducing RAM usage:

Apache has a special feature called Multi-Processing Module (MPMs), which helps it in handling the multiprocessing of threads, which obviously increase your server load by running spare servers unnecessarily, this will easily suck up all your RAM in no-time. I try many ways to reduce the RAM usage by disabling unused PHP modules, uninstalling the useless packages etc. But it barely reduced the usage, so I started to taking this issue a little serious (because my hosting provider keeps on sending me warnings about crossing the RAM usage limits).

So obviously as a primary step I start digging in to the HTTPD configuration and I find out about MPM, so I tweaked a few settings which dramatically reduced my RAM usage, also I didn’t see any performance issues with website as well. Let me explain you about what exactly I have did…

Note: Please apply these settings at your own risk, I do not hold any responsibility if something goes wrong, also don’t try this on a production server directly.

Steps to Optimize Apache:

1) Open your Apache configuration file which is normally located at..

/etc/httpd/conf/httpd.conf

2) Go to the below location where you can find this code..

<IfModule prefork.c>
StartServers       8
MinSpareServers    1
MaxSpareServers    10
ServerLimit        50
MaxClients        50
MaxRequestsPerChild  4000
</IfModule>

For your understand here is what every term means..

# StartServers: number of server processes to start
# MinSpareServers: minimum number of server processes which are kept spare
# MaxSpareServers: maximum number of server processes which are kept spare
# ServerLimit: maximum value for MaxClients for the lifetime of the server
# MaxClients: maximum number of server processes allowed to start
# MaxRequestsPerChild: maximum number of requests a server process serves

3) Just reduce the number of server start to lower number, in my case I set it as “1″. Also set the minimum spare server value to “1″. Set Max Spare server value to 4 or 5, server limit to 50 or 60 (test with different values).

4) Just below to the prefork settings, you can see worker settings as well, worker can better your website performance if you optimize it correctly. It will look like this..

<IfModule worker.c>
StartServers       8
MaxClients        50
MinSpareThreads    5
MaxSpareThreads    4
ThreadsPerChild     25
MaxRequestsPerChild  0
</IfModule>

You can actually change the values according to your convenient, also check out what those terms mean by…

# StartServers: initial number of server processes to start
# MaxClients: maximum number of simultaneous client connections
# MinSpareThreads: minimum number of worker threads which are kept spare
# MaxSpareThreads: maximum number of worker threads which are kept spare
# ThreadsPerChild: constant number of worker threads in each server process
# MaxRequestsPerChild: maximum number of requests a server process serves

5) This will almost do the job, but as I said work a little on your enabled modules which unnecessarily lying in your configuration and wasting the server resources. Please do check before you disable any module and what is its functionality first, then you can go ahead with the disabling.

6) Remove unnecessary packages lying in your servers which runs in background and sucks all your memory without your knowledge. Disable unnecessary background running processes as well.

7) Another simple way to optimize your website performance is by installing the mod_pagespeed module, this can also help in optimizing your website performance dramatically.

Please try experimenting with different values in prefork and worker configurations, just see which can improve your website performance and reduce the RAM usage as well.

I hope you enjoyed this article, you have any questions, suggestions and comments, please ask in the below section, also if you have any specific questions to ask, please ask us at our SEO Forum.

The post Optimizing Apache for Better Performance and Reduce RAM Usage appeared first on SEO Blog - Learn SEO in Professionals Way.

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A lot of questions based on this subject used to land in my inbox everyday from bloggers, so probably here is your answer, also there are some bad misconceptions are there on Adsense as having an Adsense account can earn you thousands of dollars overnight etc. It is absolutely not possible until you have a plan to hack or do a big scam with Google .

Lets get in to the topic, also before I start on the facts, lets start with the few misconceptions on Adsense or any other publisher networks.

Few Myths and Misconceptions of Google Adsense:

1) Become rich overnight: From Adsense, you can earn thousands of dollars overnight. It is absolutely impossible until your website is CNN or any big news portal type site with millions of traffic.

2) Dollars for a Click: Google pays a decent commission on a click compared to any other provider, but the click value entirely depends on the type of niche and keywords of the advertiser.

3) Use proxies and fool Google: This is will be second choice of act by a lot of bloggers and Adsense publishers, they think that using proxies can fool Google. But Google is not so stupid to get fooled. It has robust technology to find such fraudulent activity. And you will banned in no-time.

4) Virtual Clicks can Get Dollars:  Obviously, if there is a technology, then people will try to exploit it and try to make few bucks out of it. The same comes to Adsense too, there are some programs or applications which send virtual bots to click on your ads, and don’t worry Google is not really that stupid to allow such things. As I told you earlier, you will be banned immediately.

Few Facts of Google Adsense:

1) Start slow and Grow fast: Like every other businesses, you have to start it slowly, that means you can’t expect to get your first check within a month or so, I have personally waited and worked hard for 6 months to get my first check. So things can’t be so easy, you have dedicate your time and work hard and smart.

2) Ad Crowding: Setting up too many ads in one place, didn’t bring you too many clicks, instead the user may get irritated because of too many ads. Try to set your ads at proper places, you can take reference of the Google Adsense heat map.

3) Grow your Traffic: Improve your traffic first, most of the bloggers tries to improve their ad clicks by placing ads in different places and experimenting other things, instead of all these your first job is to bring traffic to your website.

4) Make all your Ads Targetable: This is may sound a little unknown to the beginners, when you create an ad unit, there is an option lying inside that creation wizard to set your ad as targetable but to see this option you need to create a channel for this. This helps in better placement of your ads and as well as helps find interested advertisers to advertise on your site. Also this will let your website find under the ad placement tool for advertisers.

To create a targetable ad unit, you need to first create a new channel and select that channel as targetable and write a little about that ad and where do you like to place that ad. See the below picture for further instructions.

Don’t Start if you can’t Keep Up: Earning through Adsense is not easy as everyone thinks, it needs a lot of determination and patience. You need work hard and bring the traffic to your website, later the success will touch your feet. If you believe that you can do all the above things, then welcome to the Adsense family.

I hope you enjoyed this article on “Few Facts about Google Adsense before you Step In“, if you like this article, please consider it sharing with others, also do drop your comments, suggestions and questions.

Also if you have any specific questions to ask, please ask us at our SEO forum.

The post Few Facts about Google Adsense before you Step In appeared first on SEO Blog - Learn SEO in Professionals Way.

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In such a technologically advanced world, there are increasing numbers of Internet users who have taken a giant leap forward by making online medium as an integral part in their lives.

Hence being a business owner, to be ahead of the rest, you need to work wonders in using traditional advertising tools in the form of billboards, flyers, banner displays along with brochures to showcase to the world what you have. After all, this stands out to be a sure cut way of catering to the global market. According to a statistic, there are roughly 2 billion internet users and you have the potential of attracting them in an immense way as well.  .

Therefore, to gain coveted advantage your e-Commerce site has to be optimized for the search engines. There are following 6 effective and authentic ways which will give you never-ending reasons to smile..

E-Commerce and SEO:

1) Take in consideration your target audience as well as search engines

As you are looking to rank higher, you need to make sure important features such as traffic diversity, unique as well as quality content, webpage layout, bounce rate along with user experience are effectively dealt. You also cannot overlook Google’s algorithm updates such as “Panda” and “Penguin”.

You cannot sideline the convenience of the users too. Hence, you need to be creative and informative. The site should equally look attractive so that readers give comparably long time to your site. You can further make your website quite interesting by encouraging your customers to share their reviews or give comments which will go a long way in improving it according to the preference of the readers.

2) Get in touch with right tools as well as applications

You need to take advantage of the products such as AdWords, Webmaster Tools, Insights for Search as well as E-Commerce which will effectively help you in managing your websites as well as business.

3) Use social media excessively

There are various leading social media sites such as Facebook, Twitter, LinkedIn, Google+ along with others which have millions of active users with them. You can create a post of your own where you can resort to daily updates as well as upload videos, links along with photos. It will give you much-needed exposure. Include relevant keywords to your bio, which will help in giving results to your social pages too. Therefore, you will have much-needed exposure which you dearly need as well.

4) Always go for quality than quantity

Quality is way more important since it has the potential of converting users to clients. It can be done by targeting the right and specific key phrases.

For example, while selling chocolate cupcakes, rank for “chocolate cupcakes” over just “cupcakes”. If you use the latter, then in all probability people who are searching for strawberry-filled cupcakes, will click your site, in the hope that they are going to find the thing, but they end up with some thing else. Although, in such case you might be able to attract visitors, yet you surely do not convert it into sale. Hence, you are well aware of the importance of targeted keywords which have the potential of doing the biggest ever change.

5) Take the help of Google’s keyword tool

If you are looking to find some of the widely used and popular keywords, then use Google’s free external keyword tool.

6) Use Google Places

According to a study which is done by Google Places for Business, 97% shoppers use the medium for searching local businesses online. Hence, use it in an excessive way as it stands out to be a great tool. It equally gives you the facility of posting detailed information in the form of live updates, photos, coupons etc.

Hence, aforesaid are the effective and basic SEO strategies for your e-commerce website. The article is indeed going to do wonders for you in reaching further horizons. So what are you waiting for?

About author:

Hi, This is Sai Krishna a passionate niche blogger from blogging tips website.

If you love this article, please consider sharing it with others, you can also leave your comments, suggestions and questions in the below section. If you have any specific question to ask?, please ask us at our SEO forum.

The post Important E-Commerce Optimization Tips You Need to Know appeared first on SEO Blog - Learn SEO in Professionals Way.

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Traditional SEO strategy involves improving content, tags and keywords to attract the target visitors to your site. But for mobile SEO strategy, it is bit different. The number one search engine “Google” has employed Google bot-Mobile, a special crawler to increase the coverage of mobile content to create better search experience for mobile users. So employing current and powerful mobile SEO strategies has become imperative for online businesses.

Following are the top seven effective mobile SEO strategies for mobile websites.

1. Select the right keywords: Mobile users prefer to use small and shorter phrases and keywords for searching anything on the web. Start thinking from the customer/reader’s point of view to understand their requirements. Based on their requirements you should keep optimized keywords in meta titles and descriptions.

2. Use attractive web design techniques: Create a responsive web design that will be suitable for all types of gadgets to create best-user experience. Apply the latest web designing techniques to capture the attention of search engines as well as the customers.

3. Make your mobile website search engine friendly: Make sure that your mobile website is meeting the criteria employed by search engines – Google, Bing and Yahoo. To meet the highest ranking on the SERP (search engine result page), you have to use webpage versions that are mobile-friendly, demonstrate genuine content, follow white-hat on-page optimization techniques and believes in visitor/reader engagement.

4. Concentrate on site navigation and mobile content: Unique and high-quality content can fight well in terms of getting higher ranking and earning helpful links. User friendly navigation is always best choice to make your site easily accessible for visitors. Connect all the links from web pages to the main website for easy navigation.

5. Link building: Link your mobile sites with other related sites to gain the attention of search engines. To improve the visibility on SERP, present mobile sitemap to the search engines.

6. Use latest mobile application: Create a user-friendly mobile application to attract customers to your site. Make sure that apps can be run on any devices with any mobile versions. Most of the online businesses are creating engaging customer friendly mobile apps to increase their profits. But the quality of the website will decide the future of mobile application.

7. Re-evaluation: You have to re-evaluate your SEO strategies regularly to be on par with the tough competition in the internet world. Update your site with fresh SEO strategies which are constantly changing.

Even you can hire a dedicated SEO specialist to enhance your mobile site visibility. If you fall short of money in hiring a SEO specialist, apply for cash payday they are safe and quick to meet your business needs.

The post Top 7 Effective Mobile SEO Strategies appeared first on SEO Blog - Learn SEO in Professionals Way.

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Now we are running fantastic contest, where anyone can become moderators of our forums, the benefits are unlimited. For example, here is some of them..

Moderator Benefits:

1. Once you become a moderator, we will white-list your domain in our do follow list, that means your domain is do-followed in our website.
2. Our Forum is a completely human moderated and high quality forum.
3. You will be the moderator of one of the world’s top SEO forum.
4. Moderators will receive every month an AdWords coupon.
5. Moderators are allowed ask Admin any questions directly.
6. Moderator can approve and decline further user messages.
7. Moderators are allowed to approve their own messages.
8. Our Page Rank is 4
9. If a moderator actively participate in our community, by calculating his performance we are even ready to hire them.

Eligibility Criteria:

1. You should post at least 100 posts or threads within December 31st.
2. You should not post spam or irrelevant messages.
3. Once you finish 100 posts, you can send us your details using our contact form.
4. Once we verify the details, we will change your access to the moderator.
5. But you should be active in the forum or else, continuous 20 days inventiveness can kill your moderator access, we will revert you to normal user.

This is really a great chance for any webmaster to become famous and increase their community connections, so just go to our SEO forum and login and start posting immediately.

The post Become a Moderator in our SEO Forum appeared first on SEO Blog - Learn SEO in Professionals Way.

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3. Moving your Low Quality Content to Sub Domains will Survive you from Google Panda

The working of the Panda update in theory was a good thing because webmasters who produced high quality content benefited, because those which did not get penalized. Added to the Panda update was marketed as the best way for reputable webmasters to deal with scrapers of their content, some concerns about its efficiency have been raised.

Concerns about the Google Panda Update:

Before the Panda update, spammers thrived against websites that produced original content. All the spammers had to do was copy authentic website content and publish in a content farm somewhere on the web and make money. This was hurtful for the original content publishers and the first panda succeeded.

However, considering that the content farms still existed, after the content filters, content farms still thrived and Google had to intervene. Relegating the penalties site wise seemed like the best way to go about it to kill the content farms.  This is where the penalty caught up with legitimate websites with content that was scrapped.

Dumping good websites from the main index to the Google’s supplementary index means that these sites are penalized and lose rankings. For normal webmasters, this is tantamount to lost business because of a less effective Google algorithm. Therefore, Google’s lack of understanding of separating scrapers from real and authentic publishers was the biggest failure of the panda update. For those whose site benefited, the update was very good but for those who were in the crossfire, the update was very bad.

Verdict:

In general, in Google’s role as a business that tracks spammers, they don’t seem to have done much even with the Panda update. More than ever before, sites with poor and low quality content still seem to be a hit with the search engine. For many who follow these developments, this is quite depressing simply because there is an increase in garbage sites online.

Webmasters have thus strived desperately to find means to remove scrapers and content spammers off the index without success. This is because, many such webmasters were caught up in the Panda update and this is an aspect that is quite hard to fathom, especially where the content on your site was original and well done.

The volume of the spam websites ranking higher than quality sites remains high and many webmasters are in a state of ranking worry with many of these scrapers who seem to have repackaged themselves after the panda. In this case, the panda did make a few good things for many webmasters who worked hard for their content, but for the ones who didn’t , the costs were huge and damaging.

All in all, the Panda update didn’t do much to stop spamming and content scraping. Whereas it may be credited for the little impact, the spammers have evolved and modified their act with authentic webmasters on the receiving end. The ‘end of scraping’ moment was exhausted fast at the detriment of the millions of hard-working webmasters around the web.

However, giving credit where it’s due is an honorable things to do.  The Panda update was generally good for the web. It’s also good for the webmasters who at least started benefitting from their original content. However, for those legitimate site owners who lost their Google rankings overnight, the update was indeed bad.

About Author:

Austin Rinehart is the senior writer on PlagSpotter, married and have two lovely adult daughters. Looking for opportunities to publishing on various topics such as internet trends, science researches, strategies of life improving and etc.

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Mozcast will give a real-time day-to-day algorithm changes and its impact on the search results in the form of whether, so you can find out when its going to be a sunny day and when a storm is going to come. This tool work on the concept of a custom equation defined by SEOMOZ, check the below statement on how this tool will work from seomoz..

It all starts with this: every 24 hours, we track a hand-picked set of 1,000 keywords and grab the top 10 Google organic results. Keywords were chosen to avoid obvious local intent, are distributed evenly across 5 “bins” by query volume, and are tracked at roughly the same time every day from the same place. In other words, we do our best to keep the data set tightly controlled.

Each day, we take the current top 10 and compare it to the previous day’s top 10 (for any given keyword), and calculate a rate of change or “delta”. Specifically, we use two metrics – called Delta 100 and Delta10 – which measure the change across the entire set of top 10 results. Then, we crunch Delta10 across all 1,000 keywords and multiply the resulting average by a fixed multiplier (now, 28.0) to produce something that looks like a temperature (in °F). An average day is about 70°F.

This tool is a very good resource for every on of the webmaster, who wants to stay up to date with the latest changes of Google algorithm…

Embed Widgets in your Websites:

Another coolest part about this tool is, you can embed the realtime data widgets in to your website, so you don’t have to go everyday and open mozcast for daily updates. You can see the same in my website too..

I hope you enjoyed the article, please do drop your comments, suggestions and questions in the below section. If you have any specific questions for us, please join our fastest growing webmasters and SEO community.

The post SEO Whether Report – Daily updates on Google Algorithm Changes! appeared first on SEO Blog - Learn SEO in Professionals Way.

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