eThos from Hemant Soreng http://ethos.soreng.net Thots on internet, marketing, technology, new media, innovations and more... Mon, 17 May 2010 17:50:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Walk on water : Liquid Mountaineering http://feedproxy.google.com/~r/soreng/eThos/~3/8RAUiD6Gm2U/ http://ethos.soreng.net/?p=325#comments Mon, 17 May 2010 17:50:34 +0000 Hemant Soreng http://ethos.soreng.net/?p=325 Three athletic young adventurers have produced a video claiming to show ‘one of the most impossible-looking activities that anyone has ever seen’ – walking on water.
Ulf Gartner and his friends Sebastian Vanderwerf and Miguel Delfortrie call it ‘liquid mountaineering’, a new sport that is not only challenging the laws of gravity but is also encouraging thousands of fans to slip on watertight shoes and run as fast as possible into the nearest lake.
The video shows the men racing in turns into a lake in Portugal. After several false starts they manage up to nine or 10 high-speed tiptoe-like strides before their legs buckle beneath them.
Over 2 million people have watched the YouTube video in the past fortnight. So “amazing feat” as a viral theme works, as Lenovo did with “Amazing Bees viral” !! Are brands listening?
]]> http://ethos.soreng.net/?feed=rss2&p=325 0 http://ethos.soreng.net/?p=325 Lose a boat race and win 65 million dollars !! http://feedproxy.google.com/~r/soreng/eThos/~3/tUQ5S_my15c/ http://ethos.soreng.net/?p=317#comments Wed, 12 May 2010 19:28:35 +0000 Hemant Soreng http://ethos.soreng.net/?p=317

The subject did catch your attention, didn’t it. Well, not exactly how it sounds, but two members of this year’s losing team Oxford in the annual Oxford and Cambridge Boat Race, lost the race and have won $ 65 million.
As I surfed TV channels in my hotel room in Istanbul on 3rd April 2010, I happened to watch this amazing boat race and heard an even more amazing story.

As the story goes, when studying at Harvard in 2004, Winklevoss twins, Cameron and Tyler, Olympian rowers and member of Oxford’s rowing team, along with their partner Divya Narendra (incidentally, is also a rower) sued Mark Zuckerberg, founder of Facebook, just six days after the site was launched. The three Harvard seniors,  accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their ideas to build a competing product. And it seems just before this year’s boat race the trio had made a cool $ 65 million through an out of court settlement.

Reminds me of the nursery rhyme with my own (corny) twist :

Row, row, row your boat,
Gently to the Bank,
Merrily, merrily, merrily
Life is but a dream.



]]> http://ethos.soreng.net/?feed=rss2&p=317 0 http://ethos.soreng.net/?p=317 Social media marketing screw up http://feedproxy.google.com/~r/soreng/eThos/~3/XaKYPB6ZRtM/ http://ethos.soreng.net/?p=313#comments Mon, 22 Mar 2010 15:57:08 +0000 Hemant Soreng http://ethos.soreng.net/?p=313 So do we know all about Social Media Marketing? Many corporates seem to think so. Dell found it the hard way after “Dell Hell”. Now Nestle is the new kid on the block to do so.
SMM strategy seems to be setting up channels in the Social media space,”engaging” with the customers and building a community. Easier said than done. It has to be done right, which is again relative and need to be find out, learn and change. It is iterative. There is nothing right and wrong. It will always be learn, learn and learn and implement.

Here is how screwed up on their Facebook page

http://blogs.bnet.com/businesstips/?p=6786&tag=nl.rSINGLE



]]> http://ethos.soreng.net/?feed=rss2&p=313 0 http://ethos.soreng.net/?p=313 The Last Advertising Agency On Earth http://feedproxy.google.com/~r/soreng/eThos/~3/7dnMhAqxrt8/ http://ethos.soreng.net/?p=310#comments Mon, 22 Mar 2010 15:37:58 +0000 Hemant Soreng http://ethos.soreng.net/?p=310

The Last Advertising Agency On Earth from FITC on Vimeo.



]]> http://ethos.soreng.net/?feed=rss2&p=310 0 http://ethos.soreng.net/?p=310 Evian Roller Babies http://feedproxy.google.com/~r/soreng/eThos/~3/Ky-u-LfGdJ4/ http://ethos.soreng.net/?p=306#comments Sun, 20 Sep 2009 17:06:33 +0000 Hemant Soreng http://ethos.soreng.net/?p=306 Love this viral which is a rage on YouTube
]]> http://ethos.soreng.net/?feed=rss2&p=306 0 http://ethos.soreng.net/?p=306 Wild bees flying with a laptop http://feedproxy.google.com/~r/soreng/eThos/~3/63ACw2CpNXc/ http://ethos.soreng.net/?p=301#comments Thu, 10 Sep 2009 05:48:19 +0000 Hemant Soreng http://ethos.soreng.net/?p=301 It seems, a bunch of Tech enthusiasts out of the United States has tried out something a little different with a ThinkPad.
Is this really possible? Amazing nevertheless!!
]]> http://ethos.soreng.net/?feed=rss2&p=301 0 http://ethos.soreng.net/?p=301 SMS blows up ThinkPad Thief http://feedproxy.google.com/~r/soreng/eThos/~3/YUX02WY55wA/ http://ethos.soreng.net/?p=265#comments Tue, 04 Aug 2009 17:04:47 +0000 Hemant Soreng http://ethos.soreng.net/?p=265 So this video has been making rounds for a month now.  ThinkPad’s cool feature of disabling the laptop using SMS.  Love it :) (ahem !!)
more info at www.smskillswitch.com
]]> http://ethos.soreng.net/?feed=rss2&p=265 0 http://ethos.soreng.net/?p=265 Mad Avenues Blue http://feedproxy.google.com/~r/soreng/eThos/~3/WsTrguqhqUI/ http://ethos.soreng.net/?p=183#comments Wed, 10 Jun 2009 09:33:56 +0000 Hemant Soreng http://ethos.soreng.net/?p=183


]]> http://ethos.soreng.net/?feed=rss2&p=183 2 http://ethos.soreng.net/?p=183 Viral viral.. http://feedproxy.google.com/~r/soreng/eThos/~3/h3zVUvHlaOs/ http://ethos.soreng.net/?p=176#comments Sun, 07 Jun 2009 12:27:40 +0000 Hemant Soreng http://ethos.soreng.net/?p=176 As work around virals intensifies , I am seeing great stuff more and more from various brands…Here are some which I liked

Transport for London – Look out for cyclists – http://www.youtube.com/watch?v=Ahg6qcgoay4

Burger King – http://www.angry-gram.com/index.php

Frito Lay – http://www.hotel6266.com



]]> http://ethos.soreng.net/?feed=rss2&p=176 0 http://ethos.soreng.net/?p=176 Online advertising forecast http://feedproxy.google.com/~r/soreng/eThos/~3/6hPvehs32Ic/ http://ethos.soreng.net/?p=170#comments Tue, 14 Apr 2009 19:10:48 +0000 Hemant Soreng http://ethos.soreng.net/?p=170 Online advertising growth slows down. Full report from eMarketer

online-advertising-forecast
]]> http://ethos.soreng.net/?feed=rss2&p=170 1 http://ethos.soreng.net/?p=170