So What LLC

Can You Explain What You’re Doing?

Steve Jansen — Fri, 11 Feb 2011 14:00:03 +0000

When asked what lessons he could impart on entrepreneurs, angel investor Tom McInerney began, “clarity… you really need to know what you’re doing [and be able to explain it] in one or two sentences.” This excellent but often ignored advice was shared during a recorded interview on venture capitalist Mark Suster’s insightful blog Both Side of the [...]

The Music Paradigm and Presenting

Steve Jansen — Wed, 26 Jan 2011 16:00:39 +0000

Exposing executives to the metaphorical experience of a symphony orchestra opens up a space in which they consider things very deeply things they haven’t thought about before says Roger Nierenberg, Conductor and Creator of The Music Paradigm. I had the amazing opportunity to experience The Music Paradigm, an interactive learning event featuring professional symphony musicians [...]

Policing with Color Cop

Steve Jansen — Wed, 19 Jan 2011 14:00:17 +0000

Ever tried to match a color in a logo or image when creating a presentation on a PC? While color pickers are often built into editing applications and are available as add-ins for PowerPoint, I have relied on the stand-alone Color Cop for many years as a quick way to grab RGB or Hex values for [...]

Bullets and Bowls of Spaghetti

Steve Jansen — Wed, 12 Jan 2011 14:00:49 +0000

I recently reread an an article from The New York Times which was picked up by many blog writers last spring. The article highlights the (mis)use of PowerPoint by the United States military. The writer begins with a color coded “bowl of spaghetti” diagram intended to portray military strategy in Afghanistan, then goes on to [...]

A New Look for the New Year

Steve Jansen — Wed, 05 Jan 2011 14:00:20 +0000

So What LLC was officially launched just over a year ago and each month has been a step forward in the process of learning how to grow a business. My time has been devoted to creating persuasive presentations rather than building a mission driven business. The time is now right for So What LLC to [...]