Spacebarpress Copywriting

7 Ways to Make Your Site Sidebars Work Harder

Julia — Wed, 16 May 2012 10:00:15 +0000

A search bar. A list of recent posts. Your social media network links. A newsletter signup form.

What do these things have in common? They're popular items found on website sidebars. Now go look at your website and see how many you have on it.

Kissmetrics only has...

Case Study – Why Gamification Helps You Score with Your Customers

Julia — Thu, 12 Apr 2012 12:40:53 +0000

This article from Entrepreneur.com is quite interesting. Erica Swallow gives us three case studies of companies that have used gamification to their advantage. Here's an excerpt of the article, but the whole thing is worth a read.

How Three Companies Scored Big with Gamification

7 Ways to Make your Corporate Blog Work Harder

Julia — Tue, 10 Apr 2012 16:03:41 +0000

Having a corporate blog is already a good start for any software company. However getting it to really work for you takes a little bit of planning and work.

One place that a lot of companies ignore is the sidebar. That's...

13 Tweetable Twitter Tips for Software Marketers

Julia — Thu, 05 Apr 2012 13:36:43 +0000

When software companies see infographics like this one from InsideView, you realize you've got to change up your marketing strategy if you want to stay current. This is especially true for software companies. Your customers are already there. So is your competition (if not, they'll be...

Use Social Media to Close More Leads Today

Julia — Sat, 31 Mar 2012 18:52:04 +0000

This infographic from InsideView has some exciting information in it. Take a look, then scroll down to find out more.

The biggest number on the board is the 400%. IBM reports that they increased sales 400% in the first quarter of a "social selling" program....

Tech Marketing Roundup – Week of March 26

Julia — Tue, 27 Mar 2012 10:21:58 +0000

While I thought spring had sprung last week, this morning's sub-zero (Celsius) temperatures have reminded me that it's still March. That means crazy bounces in temperature, and I'll never know which coat to put on in the morning. So I've gathered together a few links to keep myself warm, and...

8 Reasons Why Your Business Should Blog Regularly

Julia — Mon, 19 Mar 2012 10:19:34 +0000

Create fresh content on a regular basis for your blog is a growing theme in online marketing (also known as content marketing.) Many businesses find it a challenge to do, as whether it's finding the time to write, or even topics to write about. But do you wonder if it's even...

9 Ways to Market Your Blog Effectively

Julia — Mon, 12 Mar 2012 09:03:24 +0000

Whenever you start a website, in particular a blog, it's not one of those situations where "if you build it, they will come" (with apologies to the Field of Dreams movie.) This is especially true of a blog.

It's even worse when you write some incredible...

Developing a Corporate Blog

Julia — Mon, 05 Mar 2012 12:15:39 +0000

As a software company, people expect you to be able to have all of the latest gadgets and toys. That includes blogs and social media sites. But that's not always the case, is it? You'd be surprised to see how many software companies don't have a blog. That's not...

The Minimalist Guide to Case Studies

Julia — Mon, 20 Feb 2012 19:11:09 +0000

Most people aren't confident when talking about themselves. And companies are no different. Feel confident about your products and services through a business case study.

Case studies are a powerful way to boost your confidence. They're also known as success stories, and for good reason. They're a powerful way for you...