Spacebarpress Copywriting

The Minimalist Guide to Case Studies

Julia — Mon, 20 Feb 2012 19:11:09 +0000

Most people aren't confident when talking about themselves. And companies are no different. Feel confident about your products and services through a business case study.

Case studies are a powerful way to boost your confidence. They're also known as success stories, and for good reason. They're a powerful way for you

Five Ways to Make Your Online Research Easier

Julia — Tue, 07 Feb 2012 11:06:21 +0000

Looking for an easy way to do some research online? Why not try out Paper.li, an online content curation service? I've been using it for several months now, and it's making my research a snap.

To find out more, check out the article I wrote about it for Wealthy Web Writer:

Have You Stuck to Your Resolutions?

Julia — Mon, 30 Jan 2012 10:51:27 +0000

Almost a month into the new year, and how's your motivation? Are you maintaining all those resolutions and habits you said you'd start of change?

If you're having trouble, I give you a selection of motivation tips from Inc.com (taken from their post Continue reading...

Three Keys to Simplify your Social Media Conversations

Julia — Mon, 23 Jan 2012 11:00:34 +0000

As more and more web services "socialize" themselves, the landscape is becoming more confusing. Gone is the day when you could just have a Twitter account and Facebook page, and consider yourself highly engaged in social media. Now there's LinkedIn, Google+,

Who’s your audience

Julia — Tue, 10 Jan 2012 11:17:57 +0000

Recently I was reading an article talking about a new online web service I was interested in buying. Because it was something I hadn't used before, I clicked over to the Demo page to see the demonstration of the service. I stared at the page for about a minute before I

5 Simple Ways to Better Express Your High-Tech Ideas to Readers

Julia — Sun, 28 Aug 2011 18:52:26 +0000

You've worked hard on your high-tech product, and gave all the technical information to your copywriter. Your website was updated with several pages worth of content for your new product launch. You've organized your social media launch to coincide with the launch, setting up tweets and Facebook pages to let

What is a Technical Copywriter

Julia — Wed, 17 Aug 2011 13:00:37 +0000

At first glance, there's not much difference between a "regular" copywriter and a technical copywriter. We both write marketing materials like case studies, sales brochures, product descriptions, and web content to help sell products and services.

However, a technical

Why Breaking Up is Hard to Do

Julia — Mon, 15 Aug 2011 23:37:01 +0000

One of the most basic principles in technical writing is the idea of "chunking" information. It's actually a phrase that makes me cringe every time I hear it.

"Chunk" the information.
"Chunk" the idea.
"Chunk" the instructions.

I would like to "chuck" the "chunk", if I could, as the word itself bothers me. But

A Quick Way to Boost Your Company’s Ego

Julia — Tue, 28 Jun 2011 14:15:52 +0000

Case studies are short articles that describe how companies solved a challenge with a product or service. It's a simple and effective way to talk about your company and its services, and how they apply in a concrete way to potential clients. Think of them as a before & after

How Do I Hire a Freelance Technical Copywriter

Julia — Tue, 21 Jun 2011 14:15:52 +0000

So, your IT company needs content, and your in-house writers don't have the skills or the time to work on the project. You need to hire a freelance technical copywriter, and you have a ton of questions:

How much will it cost?
Can she be ready with the content by our deadline?
What