Spacebarpress Copywriting

Have You Stuck to Your Resolutions?

Julia — Mon, 30 Jan 2012 10:51:27 +0000

Almost a month into the new year, and how's your motivation? Are you maintaining all those resolutions and habits you said you'd start of change?

If you're having trouble, I give you a select of tips from Inc.com (taken from their post Continue reading...

Three Keys to Simplify your Social Media Conversations

Julia — Mon, 23 Jan 2012 11:00:34 +0000

As more and more web services "socialize" themselves, the landscape is becoming more confusing. Gone is the day when you could just have a Twitter account and Facebook page, and consider yourself highly engaged in social media. Now there's LinkedIn, Google+,

Who’s your audience

Julia — Tue, 10 Jan 2012 11:17:57 +0000

Recently I was reading an article talking about a new online web service I was interested in buying. Because it was something I hadn't used before, I clicked over to the Demo page to see the demonstration of the service. I stared at the page for about a minute before I

5 Simple Ways to Better Express Your High-Tech Ideas to Readers

Julia — Sun, 28 Aug 2011 18:52:26 +0000

You've worked hard on your high-tech product, and gave all the technical information to your copywriter. Your website was updated with several pages worth of content for your new product launch. You've organized your social media launch to coincide with the launch, setting up tweets and Facebook pages to let

What is a Technical Copywriter

Julia — Wed, 17 Aug 2011 13:00:37 +0000

At first glance, there's not much difference between a "regular" copywriter and a technical copywriter. We both write marketing materials like case studies, sales brochures, product descriptions, and web content to help sell products and services.

However, a technical copywriter does it for high-tech products and services like software applications, infrastructure

Why Breaking Up is Hard to Do

Julia — Mon, 15 Aug 2011 23:37:01 +0000

One of the most basic principles in technical writing is the idea of "chunking" information. It's actually a phrase that makes me cringe every time I hear it.

"Chunk" the information.
"Chunk" the idea.
"Chunk" the instructions.

I would like to "chuck" the "chunk", if I could, as the word itself bothers me. But

A Quick Way to Boost Your Company’s Ego

Julia — Tue, 28 Jun 2011 14:15:52 +0000

Case studies are short articles that describe how companies solved a challenge with a product or service. It's a simple and effective way to talk about your company and its services, and how they apply in a concrete way to potential clients. Think of them as a before & after

How Do I Hire a Freelance Technical Copywriter

Julia — Tue, 21 Jun 2011 14:15:52 +0000

So, your IT company needs content, and your in-house writers don't have the skills or the time to work on the project. You need to hire a freelance technical copywriter, and you have a ton of questions:

How much will it cost?
Can she be ready with the content by our deadline?
What

The Four Questions You Should Be Asking Your Marketing Materials

Julia — Mon, 13 Jun 2011 17:15:36 +0000

As writers, we're often caught up in the words, trying to find just the right ones to best express the idea, emotion, or concept we're writing about. But there are certain questions that we must keep in mind when writing, so that our readers are engaged, enlightened, and are ready

Four Reasons to Get Involved With Your Clients

Julia — Mon, 23 May 2011 17:03:22 +0000

While waiting in the returns line at Best Buy over the Christmas holidays, my smartphone beeped, as I had a text message from a friend. He was wondering where I was. I replied, and then because I already had the phone out, (and the lineup was moving very slowly,) I