This video demonstrates how to use a referral link inside a Facebook share link. Using this link in your emails will encourage your subscribers to share the link on their Facebook wall.

Every time they share it on their wall the link contains the referral link which will help you track clicks.

Post any questions below.

Code you need to put this link in your emails:

http://www.facebook.com/sharer.php?u=your_referral_link_goes_here

I didn’t mention this but you can also do it with Twitter also!

How to craft a message/link with twitter so people will tweet it and Infusionsoft will track it:

1. Create your twitter message for your email.

ex: How to Get Crazy Twitter Traffic – http://Infusionsoft-referral-link.com @jaredkimball

2. Use this url encoder and paste your message in the “Plain” text box.

3. Click “URLEncode” button.

It should look something like this when you’re finished:

How%20to%20Get%20Crazy%20Twitter%20Traffic%20-%20http%3A%2F%2Fwww.spamspert.com%2Fexpert%3Fw%3Dfund%26p%3Dtest%20%40jaredkimball

4. Copy the “encoded” text and go back to your email message.

5. In the email use this at the beginning of the link url:

http://twitter.com/home?status=

6. After the “status=” paste in your url encoded message

http://twitter.com/home?status=How%20to%20Get%20Crazy%20Twitter%20Traffic%20-%20http%3A%2F%2Fwww.spamspert.com%2Fexpert%3Fw%3Dfund%26p%3Dtest%20%40jaredkimball

6. Select the text you want to link within the email.

ex: “Tweet this”

7. Paste in your full Twitter url with message.

8. Sit back and track all of your referral link clicks inside Infusionsoft as people click the link and share the message via your email broadcast.

Have questions? Post them below…

Be authentic…why not?

The persona of authenticity seems to be missing online sometimes.

But there are a few people who live it out, and everyday Neil Patel pushes the envelope of software and internet communities to accomplish authentic goals.

With over 126,000 Twitter followers and 45,000+ Facebook fans he’s setting the bar high for success and authenticity.

As a child he was surrounded by entrepreneurs who inspired him to reach for more in life. He always pushed himself beyond his comfort zone, and pursued the notion to get more out of life and to help others along the way.

Neil is the owner of a number of companies online that push for an authentic vibe with a strong following.

One of those companies is Crazy Egg and the other is KISSMetrics each providing software tools to help online companies gather data and make improvements to their sites.

What Does Authenticity Mean For You?

Everything.

I don’t know about you but I’m sick of Wizard of Oz type trickery.

Why hide behind a curtain, and pretend to be some great and powerful master?

Be authentic and genuine instead.

In today’s economy you have to be willing to go against the grain and do something real.

People are craving “realness” and they need inspiration to propel them through their day. We should aim to help more people on a daily basis and expect nothing in return.

What’s wrong with giving to someone without expecting anything in return?

Nothing!

Why don’t we do it more often? Because, we get distracted in life and loose site of the bigger picture, and start focusing on ourselves. We all do it, but we can change that.

The more authentic we live the more we can help others along the way.

Authenticity Is Life Changingly Awesome!

We all have weaknesses…whether we want to admit it or not.

When weaknesses are exposed it’s a chance for us to take a good hard look at ourselves, and try to learn from them.

Instead most people try to hide their weaknesses and failures so they don’t look bad.

Why try to hide them? Why not try and learn from them instead?

That’s exactly what Neil Patel did his whole life!

Recognizing Weaknesses and Taking Them Head On Is Hard

In Neil Patel’s bio you can read about all of the crazy adventures, mistakes, and misfortunes that he faced throughout his life.

Mistakes like investments gone wrong, selling $1,600 vacuum cleaners door to door, janitorial adventures, launching a website to rival monster.com…that failed btw, and finally hiring ad companies and marketing companies that wasted his money before success happened.

Oh! Btw he did all of this before he reached the age of 18.

Discouraged, but willing to push through all of his mistakes and shortcomings he pressed on.

These lessons taught him the value of perseverance and hard smart work.

After his failures and short comings he decided to teach himself marketing, which led to developing an amazing traffic getting course later in life that’s ridiculously under priced for everything you get from it. In addition to learning online marketing, he picked up  a few tidbits about Search Engines as well.

For one of his first college classes he took Speech 101. Was told that he could do his speech on any subject of his choosing, and decided to speak about how search engines worked.

After giving the speech he was approached by a company to help them build an online marketing strategy. Using his vacuum selling skills he worked up an agreement to consult them for $3500 per month (not bad for a first year college student).

Inspired by this opportunity he and his brother in law started an internet marketing company.

They quickly realized consulting sucked, but really enjoyed making software. There first project which still thrives today is Crazy Egg. Crazy Egg helped them realize the value of recurring income and propelled them to start their multi-million dollar software company KISSMetrics.

How You Can Use Authenticity To Succeed Too

Neil Patel acknowledged his mistakes and rose back up again to fight. Blow after blow.

You can do the same thing. You can push through the clutter and past failures.

Don’t allow your past to hold you down and trap you.

If you’ve hit a wall in your business or life lately, take courage and stand back up to fight.

You’re not out of the game, and the race isn’t finished yet.

I know you want to win. I know you can achieve more and help others along the way.

Take your mistakes and failures and use them as moments to improve upon.

If someone cheated you, don’t allow bitterness to take root.

Instead, embrace mercy and attempt to trust again.

Not everyone is a swindler or cheat.

Rise again. Lift your head up high. Prepare for the next blow, and prepare for the next.

The fight’s just beginning, and you can win if you never give in.

Never surrender.

Getting feedback from customers can be difficult…they’re elusive or never seem to respond to your requests.

You can relate to this…right?

When have you been asked to fill out a survey from your car dealership, baker, or local restaurant and blew off the time investment to fill out a survey?

I’m not trying to give you a guilt trip or anything. I’m just saying surveys are important and they help out the businesses that are trying to serve you.

Let’s Get Down To Business…Shall We?

I’m not going to waste your time by writing about the importance of surveys and why you should or shouldn’t use them.

Just use them…plain, simple, goodness, understand?

Instead I’m going to just dive into how to set them up and maximize them for your business, just like the 2012 Ultimate Marketers Jim Cavale & Forrest Walden, Iron Tribe Fitness and some of the others nominees.

Video Transcribed Below:

Alright cool. Let’s uh create a cool little survey here.

What I did is went ahead and started and drew in the areas that our survey could get traffic from: our blog, our Facebook, our Twitter account.

Whatever kind of interaction we have. So to create this all I did was get in the campaign builder section. Right here inside marketing. That’s all I did and then clicked add campaign.

Since I’ve already created it let’s just click on it, and real quick I’ll just build out the skeleton layout. So the goal of this campaign is to get people to fill out a survey. So Goals are right here and these icons just help give you a visual representation they don’t necessarily mean that it’s going to be just only for newsletters. We’ll just change this to read “Survey”.

The part that matters is this icon here, which we’re building a web form survey. As you can see there are a selection of different type of methods you can use, but instead we’re just going to use this one.

So go ahead and click save and we’ll make the connection, so we can see what’s happening and how it’s all supposed to work.

After we add the survey we basically want our customers to go down one of two pathways, and we’ll create two different sequences here. Let’s make these kind of a little bit more organized looking.

We’ll connect them, and this will create a decision point, and the decision is going to be whether they are happy or unhappy. Easy enough right?

Now to just kind of build up on this let’s talk about the power of what we can do to follow up with them. If they’re unhappy you probably want to try and fix the situation, so the next goal after that would probably be to give them a phone call. I mean I know I would want to find how with “Hey man why are you unhappy and let’s try and resolve it.”

The icon we use on this one is “A note applied.” A note will basically show the user in Infusionsoft, “Hey! Give this person a call because they’re not happy.” We’ll build that a little bit later.

If they are happy we probably want to see if we can get a testimonial from them, so we’ll go ahead and use this same icon again and make the connection. We’ll change this to testimonial just like so.

Now we have a sequence where we have our customers fill out a survey, they tell us if they’er happy or not and then we get testimonials from our happy ones, and we give a phone call to our unhappy ones.

Let’s go ahead and start with the survey and build it out real quick.

When here the easiest way to ask questions on a survey without taking up your custom fields is to add radio buttons.

We’ll just create one here and ask, “Are you happy?” And we’ll type in “yes” or “no” and we’ll save it. we’ll just add another one for show, and this one can be something like “Test question” and it can be a yes or no, and let’s say we want to add a third one, “sort of” whatever works and then click on save.

The cool thing about radio buttons is it makes it easy for the customer or prospect to fill it out. They just select a box.

If you give them a field to fill out, then they have a hard time doing this. They have to think about, “OK I have to think about what I’m going to say, or what i’m going to write.”

The check boxes and radio buttons make it real easy, plus you don’t have to worry about taking up custom fields in Infusionsoft.

Just to pretty it up a bit let’s throw a divider here, on top of that one and in between the two questions, because it tends to put the bullet points together. And we’ll put one below so they’re all grouped together.

And we’ll adjust the layout real quick. See how all the label positions are on the left side of the form, I like to have all of the label position on top of the questions, so let’s just make them “above”. That way it look a little bit more uniform, and easy to comprehend.

Finally we’ll make the field width a little bit wider, so now we can see its wider. Alright cool! The basic survey is built.

We go to the Thank you Page and make sure you write something good on the thank you page. Don’t just be boring and say thanks for filling out our form Bob. They took time to give you feedback and as you know you are busy and they are busy. With them taking the time to give you feed back that’s a really big deal, because now you know whether they’re happy or not happy, and you know where they’re at based on all the questions you asked. This is a lot of information that you’re getting from this so thank them and really really thank them for that.

We’ll just mark this as ready up here at the top. Click on “Go Back to Campaign”.

Now that we’re back to our campaign we have a “decision”. The reason why I labeled them “Happy” or “Unhappy” first is because when you go to the decision icon which is this little black diamond. It easily tells you which way they are going to go.

If they are happy the options are going to be “Form submission” and we are using a form. Select that we then can choose our option. The option we are going to select is “Are you  happy? – Yes” so I select “Yes”. And then we’ll say that this option is selected. So whenever someone selects “Are you happy?” and they answer “Yes”. Then they are going to go in the “Happy” sequence. Make sense?

If they are “Unhappy” then we will go to “Form Submission” and we’ll select, “Are you happy? – No” and choose, “This is selected”.

You can also add other criteria as well. Just by clicking the little “plus” icon, the “minus” icon deletes them, and this “ellipsis” will give them an “Or” statement.  So if they select “Are you happy? – no”  OR select “Test question – No” that’s selected then we need to put them in the unhappy category.

Easy enough? That’s the way the decisions are built right now off of those radio buttons or off of tags. Keep that in mind currently.

As the new updates roll out there will be more features that will make these even better.

With the “Unhappy” sequence it would probably be a good idea to throw in a tag, hey they’re unhappy. It’s a good idea and another one would be to send them an email. That email would be a follow up that says, “Hey we would love to contact you.”

That email would prompt you that some one is going to give them a call, and we’ll mark that one as ready as well and go back to the campaign.

You’ll notice that when they’re marked ready they turn blue, but you have to go in and individually setup each email. The call for the person that owns that record we’ll setup is to call somebody. “Call this person”. We’ll just say, “They are unhappy so call them”.

Then we can say it’s from me, and the person we’re going to notify is me. You can pick anybody inside your Infusionsoft application and notify them that hey this is a note. When they first log into Infusionsoft they’ll have a notification of people that they’ll need to call on that day based on how you set that up.

If they’re happy we’ll do basically the same thing. We’ll tag them as happy customers and then we’ll send them an email that will have a link in it that will go to a form that will ask them for testimonials.

So it’s pretty basic and easy to understand. It’s just taking a normal survey and just taking the data why not utilize that data to the maximum.

Follow up with people that are happy and get testimonials from them, and if they’re not happy then give them a call and see what’s wrong and see what you can do to fix it.

This basically is the way the surveys work. Thanks for watching.

2. MailChimp

3. SimplyCast

4. DotMailer

5. Contactology

6. CleverElements

7. CakeMail

8. GetResponse

This video demonstrates how you can use Infusionsoft to create a landing page.

And I mean A very easy to create landing page.

Watch the video and learn how.

Let me know if you have any questions.

Sign up for email list to learn about other cool tips and tricks with email marketing
.

• Company
• Birthday
• and/or others

Warning: This is a little technical use caution

List of Infusionsoft fields for passing info through links

Keep in mind these are CaSe SenSiTivE…

Example Link (From Video) you want to pass information to a webpage (Bolded text in link was copied from code list below):

https://YourAppName.infusionsoft.com/app/form/b6293522cc563071ebdadf203d542a14?

Contact0Birthday=~Contact.Birthday~&Contact0Company=~Contact.Company~

These codes can come in handy for creating special links to pass users information to webforms, membership sites, and a whole bunch of other stuff.

Now get out there and start writing some URLs.

.

I ran across this little tool last month and man it has really helped build my email list and increased my name recognition online, which has helped grow my list probably better than anything else I’ve tried.

How Does This Tool Work?

Basically you’re giving someone a gift (free report, ebook, software program, or etc.) for the price of sharing a tweet.

In other words let’s say you come to one of my websites and I’m offering this report called 7 Strategies to Grow Your Email List Right Now.

Here’s the catch the only way you can get the report is by clicking a “Pay With A Tweet” button that sends a pre-written tweet to all of your followers and then you can download the report for free.

That’s what it does in a nutshell and you’re probably wondering how that tool will grow your list since they’re getting the free report just by sending a tweet.

How Will It Help Grow Your Email List?

Here’s how I’m using it to grow my list.

Inside the report I give them really good information about how to grow their email list.

However, I purposefully leave out better and more enticing content that is available through links embedded in the report.

Let’s say the content in the report is an 8 on a scale of 1-10, but the links in the report take them to an opt in form.

Here they can download the really good content that rates as a 9 or higher by putting in their name and email address.

And voila, instant list growth.

Warning: This Tool Could Become Addictive

Four reasons why it’s awesome!

1. Your free item has the potential to go viral on Twitter if it’s really good, and you market it well.

2. You weed out the people who were only interested in the free item. Only interested people would opt-in to your list.

3. You have the potential to grow a highly responsive list who’s interested in your products and services.

4. You are building a very strong relationship because that prospect:

• Tweeted your report
• They read your report
• Then they subscribed to your list

That’s three consecutive high contact touches.

With this method you’ve built a very strong foundation of trust, and more than likely with a couple more emails they’ll probably buy your product or service.

What Is This Amazing Tool?

Ready to hear what it is? OK the tool is found at PayWithATweet.com.

It’s a very cool tool to use and you should start using it today.

This video demonstrates how to place a video image inside and Infusionsoft email template.

Useful links:

• Jing – Free tool to capture stuff on your screen.
• http://findicons.com/ - This site has a ton of free icons you can use.

If you have any questions post them below and I’ll do my best to answer.
I hope this helps you out…if it does take 3 seconds and comment with a thanks.

You have to open up your ESP whether that is Infusionsoft, Aweber, Constant Contact, Vertical Response, or whatever. Then sit down and write out an email, then design it, then make sure the links are setup, then pick your list of people to send to, and finally send it off.

When you pull up the report the next day you see that you got 10 opens and 1 click (your grandmother). Don’t you just want to pull your hair out?

Now with your excitement snuffed out, you start feeling discouraged, and start playing with thoughts that maybe email marketing isn’t for you and end up letting your email list collect digital dust, because you don’t want to feel that disappointment again.

The thing is, I know of many small business owners who go through these emotions (including myself). We all do what the A list bloggers and gurus tell us to do. Who say something like this, “Start getting email addresses as soon as you can, or you’ll regret it.”

So what does everyone do? They go out and fork over their hard earned money so they can start building a list and make a bazillion dollars.

Before I get to the major topic of this post, let me say this real quick. If you don’t have any money to buy a good email marketing service then go sign up with one of the free email marketing software companies.

O.K. back to the point of this post, email marketing without a plan and without follow up, can probably be worse than not having a list at all.

However, what if you don’t have thousands of subscribers? What do you do if you only have 5, 10, 50, or maybe 100 subscribers and you can’t think of any email ideas to send?

I’m going to share with you some strategies that I use to help overcome my own email procrastination.

1. Start now:

One of the most popular buzz words I hear these days is, “take action”. I can say “take action” all day long while I lay in bed or mindlessly surf on the internet. So how do you “take action”?

First you have to start by creating the proper environment. I’m not talking about your local coffee shop, so you can stare at pretty girls and pretend to look important with your laptop in front of you. You create your environment by closing the door to your room, turning off Facebook, and start typing your first sentence.

If you can follow those few simple actions you’ve come half way. Start now and your half way to where you want to go.

2. Organize

You’ve probably read a ton of self help books already and the last thing you want to hear is someone like me telling you to “organize”.

Take one moment and imagine you just got an email from Katy Perry and she wants your feedback on her album. Would you just reply with:

I sure hope not. This is your once in a lifetime opportunity to have an email conversation with THE Katy Perry and you don’t want to blow it.

If you want to make a good connection you’d probably download the album from iTunes (if you haven’t already) and listen to the album, just to get the songs fresh in your head.

Then you’d probably take notes on things that you liked and disliked about each song.

Finally, you’d reply with your thoughts and opinions to Katy Perry in a well written, double proofed email (just to make sure you don’t sound like a dufus).

Organizing doesn’t have to be a huge undertaking. It can be as simple as creating a list of 1-3 word subjects for each email.

The idea is to put something down on paper, so you have a foundation to build off of. Kind of like blueprints for a home.

If you set a timer for say 15-30 min to organize your thoughts on paper. You’ll break out of that procrastination mode and start building something worth sharing with your subscribers.

3. Make Yourself Accountable

What would happen if you made your email marketing goals public? What if you asked a friend to hold you accountable to create an email follow up campaign? Letting ourselves down is easier than letting a good friend down. If your buddy comes to you and asks you to start jogging with them every morning would you let them down and not follow through? More than likely you wouldn’t let your friend down.

Accountability comes in many forms such as: friends, family, coaches, consultants, psychologists, or whomever you choose. The key is asking someone to help you out. If they know you well enough and want to see you succeed they’ll jump at the opportunity to help you.

Stop Procrastinating and Do Something

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