I spoke about Maps and Local Search at SMX in early October.  SMX is the largest and highest profile event covering search marketing.  During the talk, I had a chance to discuss how Y! is driving more integrated consumer experiences between web search, local and maps.  In the past these  products acted like separate products.  In recent months, we have made some improvements towards converged experiences. 

A key example of this is the ability to see a map when you do a local search on Y! and then interact with business listings on that map.  For example, the user can select a business through the map markers and navigate through all the profile information, photos and reviews on the Map interface.  This happens without firing off a separate page or re-loading it.  On top of this, we add some powerful filtering options such as radial search, which allows a user to drag or alter the size of the search radius on a Map to sort results. 

There we some additional announcements in and around SMX like Google’s launch of fixed priced sponsored listings for Local queries.  Overall, this is a good development fo the market.  It reflects the simplicity that local and small businesses require in online marketing, as dynamic pricing and bidding are currently barriers for many local merchants.

Google spoke of its Local Business Center, which allow businesses to list their profiles on Google Maps at no cost — a service we’ve had for many years at Y!  Google also demonstrated Google Places, a way for users to add locations and POI’s.  Microsoft, which is making significant technical investment in the Maps area showed some bling bling - including high-res satellite imagery and 3D modeling on top of Maps.   Overall, the companies showed different but useful developments in location-based marketing and services.  We had everything from a consumer experience focus (Yahoo!) to real technology innovation (Microsoft) and user-generated content programs (Google).

There is indeed alot of ground still to cover in this sector of the web.  Some of our ideas at Y! at presented below.

Maps and Local Prezo at SMX

View more presentations from atifrafiq.

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• Google Local Business Center dashboard opens its doors
• Place Pages for Google Maps

It was great to attend the Kelsey Marketplaces Conference in L.A. earlier in March, where I presented for Yahoo! on a panel about Local Verticals.  Kelsey is the definitive conference for all things Local.  It’s a tremendous place to soak in sector knowledge and get networking done.

In the words of the conference organizers:  “Much of the opportunity in local marketplaces lies with the verticals that extend and energize traditional media.”  They’re referring to categories such as entertainment, news, auto, real estate, etc. where local content is important.

My take has long been that we need to put the “L” into the local market opportunity.  Think “L” versus the lower-case “l” that defines this category today.  User needs in the local market extend beyond the traditional scope of business listing and point-of-interest information (e.g., looking-up restaurant information and reviews).

Y! Local (the business I manage) is intended for this core use case and it’s a sizable in and of itself (one of Y!’s largest properties, BTW).  But it’s only part of the wider local opportunity.  We need to think about the horizontal opportunity and the cross-programming model behind it.  No portal has a done a good job of that yet.

In terms of serving vertical needs within the current scope of Y! Local, we make some attempt of that today.  But we don’t think the answer is to add more web sites to our product portfolio to enable this.  My primary message is that users don’t need more destination sites to visit.  The more convenient alternative is to add vertical content to existing services based on user intent.  Alot of what we do in Y! Local is focused on local search so to the extent we can understand what the user is searching for, we can add vertical content on a category by category basis.

Examples can include:

• Adding menu information when we know it’s a restaurant query
• Adding service records and reports when we know the search is for a plumber or contractor
• Adding reservation or booking information when we know it’s a search for a doctor / dentist, etc.

This takes a good understanding of explicit and implicit user intent, something Y! has unique capabilities to address given our search capabilities.

The presentation I gave is below.

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• Conference Overview
• Conference Blog
• Some press coverage

• Farewell to the Cathedral
• Massive Legacy and an Emotional Ending
• It's Gone! Goodbye!

The book is focused on the form the web takes as a computing platform with increasingly centralized characteristics. Zittrain believes the current trajectory of the web has the potential to spawn a network of control that has major societal and political impact. He believes centralization in the form of cloud computing is a natural outgrowth of increased human reliance on computing coupled with the risk of things like viruses and security threats. Centralized services clearly help users protect themselves in the wild world of “tethered” computing. Users will prefer the benefits centralized information services against having to manage these services on their own, which would be required under “localized” (client-based) approaches. To simplify the point, think about installing anti-virus software on computers. If your services are in the cloud, then securing those services becomes someone else’s problem. The pull to tether every variant of computing is so significant, that people will crave the stability of centralization. This entrusts the livelihoods of users to the giant e-sponge in the sky that someone else controls.

Reliance carries two principal implications. First, it furthers lock-down potential, which is the ability of a service provider to dictate rules of engagement for users and the technology ecosystem. That in turn stymies innovation. Second, lock down introduces opportunity for regulation that favors government over the individual. This introduces the potential for violations of privacy and liberty. Zittrain provides several current examples of these violations. (more…)

• Future of the Internet Site
• A Safe but Sterile Internet
• Lessig & Zittrain Talk
• Zittrain Bio
• Related Book - Network Power

Good news is a welcome relief at The Times. The “nation’s paper” is no stranger to front-page storylines. It is the center of several dramatic circumstances that involve controversy over future business direction. In a quick recap, there’s been shareholder discord over share price performance, governance structure (dual-class stock) and future strategy in response to the quickly vanishing newspaper business model. These issues are inter-related because different groups (broadly management vs. shareholders) hold different views on how the address the current industry climate and whether the corporate structure needs to be amended to respond decisively and effectively. Recently, hedge funds were successful in securing two seats on the company’s Board through a settlement with management.

With traditional offline revenue declining at a steady pace (January print revenues were down 9.8%), the foreseeable future does not look promising for overall financial performance. But is there light? In other words, as the core declines, how quickly is the revenue loss replaced by the digital business? Clearly this is a question of rates of change. Currently, the company does about $750mm a quarter in total revenue and about 90% is print. If the digital base, which is about $85mm per quarter, continues to grow at 15% annually while the core continues to decline at 10% annually, online will overtake offline 9 years from now. Can you say web 4.0? Even at 20% online revenue growth, we’re talking about 7.5 years for equivalency. Certainly a long way off and sufficient cause for shareholder anxiety. (more…)

• 12th Annual Webby Award Nominees
• NY Times CEO - Bear Stearns 21st Annual Media Conference
• Shareholder Dissent Peaked Last Year
• Newspaper publishers skid painfully into 2008
• Michael Wolf on the The Times
• Boards Give Up Taming Act

I’ve taken the contents of Google’s (GOOG) 2007 10K and loaded it as a data set in the visualization tool. Do you think any meaningful insights can be derived? Here’s a summary of my results in this simple experiment.

First, I loaded the Product Section of the document, which lists and discusses about 35 products within Google’s consumer portfolio. Enterprise products (Google Apps, Google Appliance) are covered under a separate section. I excluded terms/words like “Google”, “users”, “web” and others that don’t inform the analysis.

Click here or the image below to see the visualization results.

Some themes that standout include (based on term-frequency):

=> Mobile
=> Maps
=> Gmail
=> Groups
=> News

Nothing here is a surprise, as these are all product categories where Google has a significant product in the market.

Some other terms that stood out to me are “free” and [user] “experience”, two central aspects of Google’s focus and way of doing business.

One valuable thing I learned from these results is the lack of product focus on web 2.0 trends and drivers. There’s not a major role for “social networking” themes like “syndication”, “tagging”, “sharing”, “commenting”, etc. across the product portfolio. Could this speak to weakness in product breadth? Where’s the web 2.0 lingo and product focus?

Next, I upload the Risk Factors section on the hopes it would reveal patterns related to Google’s concerns. (more…)

• One Month Retro on IBM's Many Eyes App
• IBM Wants Many Eyes on Visualization
• IBM's Many Eyes Project Seeks Stats Freaks

As you might guess, the highest rated ads are those which are most entertaining, tell a compelling story and engage the viewer. Like a show within a show. The top five from 2008:

Super Bowl commercials are the zenith of branding advertising venues and stand at the opposite end of the spectrum from search engine marketing. Of course both ends have a role and purpose in a marketing portfolio. Different spend allocations make sense depending upon the nature of a product category. In the SEM and direct response world, popularity and ratings are easy to measure - they’re measured in ad performance. That is ultimately revealed by cost of acquisition (COA).

But as brand advertising acquires some of the characteristics of direct marketing approaches such as SEM (and vice-versa), I’m left to wonder, is this the best we can do? I wonder why no one has disrupted the idea of Ad Meter (within a broader context). (more…)

• Ad Meter 2008 Homepage from USA Today
• Full List of Ads and Performance
• Nielsen's Take on Ad Ranks
• Adweek's Super Bowl XLII Site
• Game 17 vs. Commercials 3
• Apple's 1984 Classic

I had the pleasure of meeting Charlie for the first time during his going-away event, where he chatted openly and generously with the rank-and-file. A Cisco employee carrying an iPhone was kind enough to snap a picture for me.

From the Cisco press release:

I’ve been at Cisco for a few months, working as a consultant and advising on new market strategy. We’re looking at whitespaces that might be considered non-traditional for the company but which leverage my background in the web, software and digital media.

Another senior executive, Dave Leonard, also transitioned recently (to start a clean-tech business). Dave has been the General Manager and top dog running the company’s $5bn cash cow switching business unit. I’ve been working for Dave and his group. It goes without saying that Cisco’s ability to branch out and experiment into new markets is in part due to domination in switching. So, new things you find the company successful with (TelePresence, etc.) are tied to this core even while there remains lots of potential for these existing businesses to pioneer new spaces too.

This is my third large company experience (AOL and Goldman Sachs are the other two places I’ve spent time). I’ve always found it somewhat impossible for a big company to send off a long-time employee or major contributor (such as a senior executive) in the right way despite their best attempts. The farewells, thank you’s and recognition don’t quite reflect the humanity of what is essentially a parting of ways between people. Life meets reality. (more…)

• Giancarlo to Leave Cisco
• Senior Executive Is Leaving Cisco Systems - NY Times