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	<title>Speedy Signs Blog</title>
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	<link>http://blog.speedysigns.co.nz</link>
	<description>Latest updates and information about the Business Sign Industry</description>
	<lastBuildDate>Wed, 12 Sep 2018 20:42:47 +0000</lastBuildDate>
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		<item>
		<title>Does old school branding work in a digital world?</title>
		<link>http://blog.speedysigns.co.nz/franchise/old-school-branding-work-digital-world/</link>
		<comments>http://blog.speedysigns.co.nz/franchise/old-school-branding-work-digital-world/#respond</comments>
		<pubDate>Wed, 12 Sep 2018 20:42:47 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Franchise]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2984</guid>
		<description><![CDATA[There are, and have been for a while, countless questions surrounding traditional branding and its place in our future. Will it survive and is it relevant? Here, we’ll put your mind at ease and show you exactly why it’s not going anywhere – and why your marketing strategy could suffer if you rule out old [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Will Signage Look Like in 3 Years&#8217; Time?</title>
		<link>http://blog.speedysigns.co.nz/signage/what-will-signage-look-like-in-3-years/</link>
		<comments>http://blog.speedysigns.co.nz/signage/what-will-signage-look-like-in-3-years/#respond</comments>
		<pubDate>Wed, 01 Aug 2018 04:37:44 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Signage]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Custom signs]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[Signage tips]]></category>
		<category><![CDATA[signs]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2973</guid>
		<description><![CDATA[Signage. Take a minute to think about what that word means to you. Be honest… You just pictured a billboard or maybe a road sign, didn’t you? Well, we can hardly blame you. On the face of it, it’s difficult to pinpoint exactly how signage has progressed over the past decade or so, but when [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rolling Out Your Retail Brand Nationwide &#038; Beyond</title>
		<link>http://blog.speedysigns.co.nz/business-signs/rolling-out-your-retail-brand-nationwide/</link>
		<comments>http://blog.speedysigns.co.nz/business-signs/rolling-out-your-retail-brand-nationwide/#respond</comments>
		<pubDate>Tue, 12 Jun 2018 00:12:33 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building signage]]></category>
		<category><![CDATA[Business signs]]></category>
		<category><![CDATA[Wayfinding & Directional Signs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[nation roll outs]]></category>
		<category><![CDATA[national businesses]]></category>
		<category><![CDATA[national signage]]></category>
		<category><![CDATA[national signs]]></category>
		<category><![CDATA[Signage tips]]></category>
		<category><![CDATA[speedy signs centres]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2921</guid>
		<description><![CDATA[Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming &#8211; striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across [&#8230;]]]></description>
		<wfw:commentRss>http://blog.speedysigns.co.nz/business-signs/rolling-out-your-retail-brand-nationwide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MacDonald Racing Team Claims Championship Title in the Speedy Signs Ford Falcon</title>
		<link>http://blog.speedysigns.co.nz/franchise/macdonald-racing-team-claims-championship/</link>
		<comments>http://blog.speedysigns.co.nz/franchise/macdonald-racing-team-claims-championship/#respond</comments>
		<pubDate>Tue, 13 Mar 2018 00:54:57 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Franchise]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2848</guid>
		<description><![CDATA[Invercargill driver Liam MacDonald has made back to back titles as the BNT NZ Touring Car Series Class 2 Champion! MacDonald racked up seven race wins in his Speedy Signs Ford Falcon this season, claiming the title in the eighteenth and final race at Hampton Downs Motorsport Park in North Waikato. After qualifying the Falcon [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Directional Signage &#038; The User Experience</title>
		<link>http://blog.speedysigns.co.nz/wayfinding-directional-signs/directional-signage-user-experience/</link>
		<comments>http://blog.speedysigns.co.nz/wayfinding-directional-signs/directional-signage-user-experience/#respond</comments>
		<pubDate>Fri, 26 Jan 2018 00:59:13 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building signage]]></category>
		<category><![CDATA[Business signs]]></category>
		<category><![CDATA[Wayfinding & Directional Signs]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Custom signs]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[speedy signs centres]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2835</guid>
		<description><![CDATA[Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail. Healthcare Facilities   The purpose of [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Planning Your Next Signage Project &#8211; Signage Strategies</title>
		<link>http://blog.speedysigns.co.nz/tips/planning-your-next-signage-project/</link>
		<comments>http://blog.speedysigns.co.nz/tips/planning-your-next-signage-project/#respond</comments>
		<pubDate>Sun, 19 Nov 2017 20:13:41 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business signs]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[Custom signs]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[Sign design]]></category>
		<category><![CDATA[Signage tips]]></category>
		<category><![CDATA[speedy signs centres]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2810</guid>
		<description><![CDATA[Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy. Speedy’s Top Considerations 1. Message Consider the message you want to convey to your audience and answer the [&#8230;]]]></description>
		<wfw:commentRss>http://blog.speedysigns.co.nz/tips/planning-your-next-signage-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Colour Management Impacts Your Signage &#8211; Don&#8217;t Overlook It!</title>
		<link>http://blog.speedysigns.co.nz/branding/colour-management-impacts-signage/</link>
		<comments>http://blog.speedysigns.co.nz/branding/colour-management-impacts-signage/#respond</comments>
		<pubDate>Fri, 20 Oct 2017 01:10:09 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building signage]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Design Services]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[Custom signs]]></category>
		<category><![CDATA[Sign design]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[speedy signs centres]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2794</guid>
		<description><![CDATA[Photoshop’s great. You can edit lighting, correct poor colour and manipulate the image into a somewhat presentable form… It’s a photographer’s safety net. It’s also completely useless after you’ve pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print. Your trusty hue/saturation tool can’t save you then. [&#8230;]]]></description>
		<wfw:commentRss>http://blog.speedysigns.co.nz/branding/colour-management-impacts-signage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wrap Up for Winter and Win Competition Winner!</title>
		<link>http://blog.speedysigns.co.nz/franchise/wrap-up-for-winter-and-win-competition/</link>
		<comments>http://blog.speedysigns.co.nz/franchise/wrap-up-for-winter-and-win-competition/#respond</comments>
		<pubDate>Mon, 02 Oct 2017 01:18:16 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Franchise]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2772</guid>
		<description><![CDATA[Your vehicle works hard getting you places, but if it’s not branded then you’re not getting the most value out of your time on the road. Whether you’re stopped at the lights, pulling into your office driveway, or simply taking a road trip – every time you staff drive and park their car is an [&#8230;]]]></description>
		<wfw:commentRss>http://blog.speedysigns.co.nz/franchise/wrap-up-for-winter-and-win-competition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Let Your Brand Lose Its Impact &#8211; 4 Ways to Avoid Diluting Your Brand</title>
		<link>http://blog.speedysigns.co.nz/branding/4-ways-avoid-diluting-brand/</link>
		<comments>http://blog.speedysigns.co.nz/branding/4-ways-avoid-diluting-brand/#respond</comments>
		<pubDate>Tue, 19 Sep 2017 05:07:19 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Design Services]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[Sign design]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[Signage tips]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2759</guid>
		<description><![CDATA[You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience. Let’s [&#8230;]]]></description>
		<wfw:commentRss>http://blog.speedysigns.co.nz/branding/4-ways-avoid-diluting-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Retail Signage Turn Browsers into Spenders? Let&#8217;s Find Out&#8230;</title>
		<link>http://blog.speedysigns.co.nz/retail-signage/can-retail-signage-turn-browsers-spenders/</link>
		<comments>http://blog.speedysigns.co.nz/retail-signage/can-retail-signage-turn-browsers-spenders/#respond</comments>
		<pubDate>Wed, 16 Aug 2017 04:06:06 +0000</pubDate>
		<dc:creator><![CDATA[Marketing]]></dc:creator>
				<category><![CDATA[Building signage]]></category>
		<category><![CDATA[business signage]]></category>
		<category><![CDATA[Business signs]]></category>
		<category><![CDATA[Retail Signage]]></category>
		<category><![CDATA[Company Branding]]></category>
		<category><![CDATA[Custom signs]]></category>
		<category><![CDATA[retail signage]]></category>
		<category><![CDATA[retail signs]]></category>
		<category><![CDATA[Sign design]]></category>
		<category><![CDATA[signage]]></category>
		<category><![CDATA[Signage tips]]></category>
		<category><![CDATA[signs]]></category>

		<guid isPermaLink="false">http://blog.speedysigns.co.nz/?p=2743</guid>
		<description><![CDATA[From music through to temperature control, visual merchandising and beyond, how retail environments influence buyer behaviour has already been thoroughly investigated – but what about the role signage plays in all of this? You see, in retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference [&#8230;]]]></description>
		<wfw:commentRss>http://blog.speedysigns.co.nz/retail-signage/can-retail-signage-turn-browsers-spenders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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