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	<title>Sperry Media</title>
	
	<link>http://sperrymedia.com</link>
	<description>entertainment marketing, strategy, connecting, and execution in the online, social media, and real worlds. movies, music, tv &amp; more.</description>
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		<title>05.06.13: Using Today’s Platforms to Preserve Your Legacy</title>
		<link>http://sperrymedia.com/05-06-13-using-todays-platforms-to-preserve-your-legacy/</link>
		<comments>http://sperrymedia.com/05-06-13-using-todays-platforms-to-preserve-your-legacy/#comments</comments>
		<pubDate>Mon, 06 May 2013 06:40:22 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1143</guid>
		<description><![CDATA[It&#8217;s time for a lot of bands of a certain age to stop tour planning and start estate planning. Start thinking about how to craft and preserve your legacy, and how you can rope in Elvis-size dollars in your later &#8230; <a href="http://sperrymedia.com/05-06-13-using-todays-platforms-to-preserve-your-legacy/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>04.22.13: ASCAP Expo, Rolling Up Your Sleeves</title>
		<link>http://sperrymedia.com/04-22-13-ascap-expo-rolling-up-your-sleeves/</link>
		<comments>http://sperrymedia.com/04-22-13-ascap-expo-rolling-up-your-sleeves/#comments</comments>
		<pubDate>Mon, 06 May 2013 06:36:57 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1139</guid>
		<description><![CDATA[Much thanks to the fine folks at ASCAP for having me out to their Expo last &#8212; so great to see the org bringing together their members to gain inspiration from those who have “made it,” connect with each other, &#8230; <a href="http://sperrymedia.com/04-22-13-ascap-expo-rolling-up-your-sleeves/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>04.15.13:  Taking Steps to Build A Great Big World</title>
		<link>http://sperrymedia.com/04-15-13-taking-steps-to-build-a-great-big-world/</link>
		<comments>http://sperrymedia.com/04-15-13-taking-steps-to-build-a-great-big-world/#comments</comments>
		<pubDate>Mon, 06 May 2013 06:33:48 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1135</guid>
		<description><![CDATA[Hanging out with my buddy Cyndi Lynott last week, she’s like, “Hey man, have you seen the video we made for ‘This is the New Year’ by our client A Great Big World? Yeah, we made a lyric video from &#8230; <a href="http://sperrymedia.com/04-15-13-taking-steps-to-build-a-great-big-world/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>03.18.13: SXSW in the Rearview</title>
		<link>http://sperrymedia.com/tipsheet-03-18-13-sxsw-in-the-rearview/</link>
		<comments>http://sperrymedia.com/tipsheet-03-18-13-sxsw-in-the-rearview/#comments</comments>
		<pubDate>Mon, 06 May 2013 06:29:05 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1125</guid>
		<description><![CDATA[SXSW &#8212; another year, another great conference. I honestly did not see a lot of music this year, because for me it was more important to connect and re-connect with friends and clients, to share a moment with the people &#8230; <a href="http://sperrymedia.com/tipsheet-03-18-13-sxsw-in-the-rearview/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>DOWNLOAD THE SXSW 2013 PARTY LISTS</title>
		<link>http://sperrymedia.com/sxswi-2013-party-list/</link>
		<comments>http://sperrymedia.com/sxswi-2013-party-list/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 06:48:03 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1023</guid>
		<description><![CDATA[Click this link to download the INTERACTIVE list. Click this link to download the MUSIC list. THE RULES: If you want a party added, deleted, or changed, let me know asap.  If you would like to invite me to a &#8230; <a href="http://sperrymedia.com/sxswi-2013-party-list/">Read more...</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>2.25.13: Making Money, Making Sense of Fan Visual Content</title>
		<link>http://sperrymedia.com/making-money-making-sense-of-fan-visual-content/</link>
		<comments>http://sperrymedia.com/making-money-making-sense-of-fan-visual-content/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 01:02:32 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1018</guid>
		<description><![CDATA[What do Russian meteors, the Harlem Shake, and Daytona 500 have in common? They&#8217;ve all been touched by the hand of YouTube in recent days, and totally change the rules in how we approach civilian-generated content. Cases in point: 1) &#8230; <a href="http://sperrymedia.com/making-money-making-sense-of-fan-visual-content/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>02.18.13: Whitepaper: Using Hashtags to Harness the Power of Social Visual</title>
		<link>http://sperrymedia.com/whitepaper-using-hashtags-to-harness-the-power-of-social-visual/</link>
		<comments>http://sperrymedia.com/whitepaper-using-hashtags-to-harness-the-power-of-social-visual/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 17:38:37 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1013</guid>
		<description><![CDATA[Last week, digitalmusic.org published a paper I wrote about hashtags &#8212; best practices, live examples, and suggestions moving forward. I ask that all of you head here and download the paper now. There&#8217;s a lot of 101 stuff there, and &#8230; <a href="http://sperrymedia.com/whitepaper-using-hashtags-to-harness-the-power-of-social-visual/">Read more...</a>]]></description>
		<wfw:commentRss>http://sperrymedia.com/whitepaper-using-hashtags-to-harness-the-power-of-social-visual/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Grammys, Social, and That West Coast Tape Delay</title>
		<link>http://sperrymedia.com/grammys-social-and-that-west-coast-tape-delay/</link>
		<comments>http://sperrymedia.com/grammys-social-and-that-west-coast-tape-delay/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 17:34:37 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1008</guid>
		<description><![CDATA[Grammys. Awesome. Their social team killed it again, a week&#8217;s worth of parties felt like a family reunion, the org&#8217;s public outreach efforts remind us of music&#8217;s place in education and in our lives, the live performances highlighted today&#8217;s best &#8230; <a href="http://sperrymedia.com/grammys-social-and-that-west-coast-tape-delay/">Read more...</a>]]></description>
		<wfw:commentRss>http://sperrymedia.com/grammys-social-and-that-west-coast-tape-delay/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using ShopLocket + YouTube to Maximize Merch Rev</title>
		<link>http://sperrymedia.com/using-shoplocket-youtube-to-maximize-merch-rev/</link>
		<comments>http://sperrymedia.com/using-shoplocket-youtube-to-maximize-merch-rev/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 19:39:11 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=1003</guid>
		<description><![CDATA[Anyone that has been following me for some time knows I have been drilling on two crucial subjects in recent years &#8212; 1) the need for human-built hashtag metadata to facilitate the search, archiving, and repurposing of social visual content &#8230; <a href="http://sperrymedia.com/using-shoplocket-youtube-to-maximize-merch-rev/">Read more...</a>]]></description>
		<wfw:commentRss>http://sperrymedia.com/using-shoplocket-youtube-to-maximize-merch-rev/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Instagram ToS / The Need for Fair Use of Social Images</title>
		<link>http://sperrymedia.com/01-07-13-instagram-tos-the-need-for-fair-use-of-social-images/</link>
		<comments>http://sperrymedia.com/01-07-13-instagram-tos-the-need-for-fair-use-of-social-images/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 16:34:11 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sperrymedia.com/?p=993</guid>
		<description><![CDATA[I&#8217;ll be damned that, not even 48 hours after my final email of last year, Instagram went and changed their terms of service to basically read, whether intended or not, to say, &#8220;Oh yeah, all them pictures you&#8217;ve been posting &#8230; <a href="http://sperrymedia.com/01-07-13-instagram-tos-the-need-for-fair-use-of-social-images/">Read more...</a>]]></description>
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		<slash:comments>0</slash:comments>
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