Social Media For Small Business Blog - Spiderworking

How to Measure Blog Performance in Google Analytics 4

Amanda — Fri, 13 Feb 2026 15:54:55 +0000

Oh hello. You’re here, reading this. That makes me happy. After you’ve poured your whole self into a blog post, you want people to read it. Maybe even like it. Maybe comment on it. That little hit of affirmation is nice. But beyond the vanity metrics, we need to know something more important: Is this […]

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How to Import Meta Ads Cost Data into GA4

Amanda — Thu, 11 Dec 2025 13:49:09 +0000

Google and Facebook. Up a tree.K.I.S.S.I.N.G. Remember that couple in school who hated each other right up until the minute they fell in love?Well… it’s not quite love. But Google and Meta are suddenly getting along better than anyone expected.And that’s good news because you can now import Meta Ads cost data into GA4. It […]

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Are Long Sales Pages Worth It? How to Track What Really Happens in GA4

Amanda — Thu, 06 Nov 2025 17:51:23 +0000

Are long sales pages really worth it? Some people swear by them. Others hate them. As a buyer, scrolling forever just to find out the price can feel like torture. As a business owner, you are told they convert better because they reassure people, add proof, and answer objections. So who is right? What other […]

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Using Google Analytics to Improve Marketing ROI: The ACEE System

Amanda — Tue, 07 Oct 2025 10:36:26 +0000

Many businesses try every marketing channel available: ads, blogs, Reels, TikTok, email. They hope something works. But without a clear framework, it is hard to know what is actually driving results. Google Analytics 4 (GA4) can help, but its default marketing reports often feel like a random collection of numbers. You log in and either […]

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Google Analytics Alternatives: Simple Tools for Solopreneurs and Small Teams (comparison chart)

Amanda — Tue, 02 Sep 2025 18:25:34 +0000

Why Analytics Feels Scary (and Why I Love It Anyway) There is nothing I love more than diving headfirst into the cool Google Analytics waters, it’s warm in there and I have fun swimming around in the data. OK, that’s a weird analogy, but you get the point. And I know not everyone feels like […]

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Is the home link necessary in website navigation?

Amanda — Wed, 23 Jul 2025 16:30:57 +0000

Should you have a homepage navigation button? Turns out this is more controversial than I expected. I ran a LinkedIn poll, and the results bounced back and forth all week between yes and no. In the end, yes just edged ahead with 54% versus 44% for no. So is it just a matter of opinion? […]

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Scaling E-Commerce Profitably: Insights from Thomas Gleeson

Amanda — Wed, 12 Mar 2025 12:10:00 +0000

Scaling E-Commerce Profitably: Insights from Thomas Gleeson E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some […]

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How to Improve User Experience with Analytics: Insights from Rebeca Durán Stewart

Amanda — Wed, 05 Mar 2025 12:15:00 +0000

How to Improve User Experience with Analytics: Insights from Rebeca Durán Stewart User experience (UX) is at the heart of great digital marketing. If your website isn’t easy to use, visitors won’t stick around. Rebeca Durán Stewart, a UX consultant at UX&Why, shares her top insights on using analytics to improve UX. Whether you’re tackling […]

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Optimising Low-Traffic Websites: Practical CRO Tips from Usman Qureshi

Amanda — Wed, 26 Feb 2025 12:05:00 +0000

Can You Optimise a Low-Traffic Website? Yes, and Here’s How. Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has […]

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Google Analytics 4 for E-Commerce: Fred Pike’s Expert Tips to Get Tracking Right

Amanda — Wed, 19 Feb 2025 12:06:00 +0000

Tracking e-commerce in Google Analytics 4 (GA4) can feel like trying to assemble flat-pack furniture without the instructions. You think everything is set up, but then your sales figures do not match, key events are missing, and your reports look like a data crime scene. Fred Pike, Managing Director at Northwoods, has spent years untangling […]

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GA4 Audiences: How to Segment and Use Google Analytics 4 for Better Insights

Amanda — Wed, 12 Feb 2025 12:05:00 +0000

Ever looked at your Google Analytics 4 (GA4) dashboard and felt completely lost? You’re not alone. Analytics can feel overwhelming, but Dana DiTomaso believes it doesn’t have to be that way. From her unconventional career path to her practical, no-nonsense advice, Dana simplifies GA4 audiences and shows how audience segmentation can transform the way you […]

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Mastering Measurable Networking: How to Track and Improve Your Business Relationships

Amanda — Wed, 05 Feb 2025 12:10:00 +0000

Does networking feel like a time-consuming effort with little return? You’re not alone. Many business owners struggle to see tangible results from networking, attending countless events without knowing whether they’re truly making an impact. Kam Chauhan, a marketing strategist and networking expert, has cracked the code on making networking measurable and effective. In this guide, […]

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How to Build Your LinkedIn Strategy: Insights from Louise Brogan

Amanda — Wed, 29 Jan 2025 12:05:00 +0000

LinkedIn is no longer just a boring professional network; it’s a vibrant platform where businesses can thrive. Louise Brogan, a LinkedIn specialist and advocate for video marketing, shares her journey and strategies for mastering LinkedIn. From using LinkedIn video marketing to building meaningful connections, Louise’s advice is packed with insights for small businesses and entrepreneurs […]

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Email Marketing Metrics That Matter: A Small Business Guide

Amanda — Wed, 22 Jan 2025 12:10:00 +0000

Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this article, inspired by her appearence on That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the email marketing metrics that matter, […]

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How to Measure Your Black Friday Campaign Success with Google Analytics 4

Amanda — Wed, 20 Nov 2024 17:43:22 +0000

Black Friday is one of the biggest opportunities of the year for small business marketers and solopreneurs. But how do you know if all the time and effort you’ve poured into your campaign is actually paying off? That’s where Google Analytics 4 (GA4) comes in. In this post, we’ll walk through how to set up […]

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4 Simple Google Analytics 4 Custom Events You Can Set Up Without Tag Manager

Amanda — Tue, 08 Oct 2024 12:58:42 +0000

If you’re a small business owner or solopreneur, you know your website is key to reaching potential customers. But are you tracking what people actually do when they visit? That’s where Google Analytics 4 (GA4) comes in. But you’re also time-poor. You’ve heard that setting up Custom Events and Key Events needs to be done […]

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5 Essential Google Analytics 4 Settings You Might Be Missing

Amanda — Mon, 09 Sep 2024 16:57:03 +0000

As a small business marketer, making data-driven decisions is key to growth, and there’s no better tool for that than Google Analytics 4 (GA4). But out of the box, GA4 doesn’t always come with the optimal settings for businesses like yours. In this tutorial, we’ll walk through five important GA4 settings you need to adjust […]

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Is Your Ideal Customer Visiting Your Website? Conduct an Analysis with Google Analytics

Amanda — Mon, 05 Aug 2024 20:12:33 +0000

Is your ideal customer visiting your website? And how can you attract more of those people to your site? For small business marketers and solopreneurs, identifying and understanding your ideal audience is vital. But it seems soo hard. Thankfully Google Analytics 4 will help you discover if the right people are visiting and engaging with […]

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Virtual Summit Toolkit – The Tec Behind Analytics Day 2024

Amanda — Thu, 11 Jul 2024 17:14:36 +0000

This post contains affiliate links, which means I get a cut of any sales made as a result of you buying using my link. Affiliate links are marked with a * Why run a virtual summit? That’s a question I asked myself in 2023 when Google Analytics made the big switch to GA4. I wanted […]

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What Google Analytics Metrics Measure Marketing Success?

Amanda Webb — Mon, 03 Jun 2024 13:38:45 +0000

What’s the best way to measure website traffic to find out if your marketing is working? It’s easy to get hooked on views when you evaluate your marketing. Partly because it’s in front of you when you log into your analytics. Partly because it’s pretty easy to see which marketing channel drives the most traffic […]

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What search terms are people using to find my website? GA4 Tutorial

Amanda Webb — Fri, 24 May 2024 13:56:12 +0000

Can you see what search terms people use to find your website in Google Analytics 4? Yes! But you need to do a bit of configuration first. Discovering how people find your site will show you how well your SEO is performing, plus, it will give you new keyword ideas. Yes, you can use Search […]

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How To Delete Key Events In Google Analytics 4

Amanda Webb — Fri, 17 May 2024 15:59:05 +0000

I’m sure you’ve come across this problem. You’ve created all your custom events and marked the important ones as Key Events (previously conversions). These events are the heart of your measurement strategy. They will tell you if your website is delivering on your business objectives. But sometimes you mess up when you create them. Maybe […]

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Instagram Algorithm Update – Digital Marketing News 1st May 2024

Amanda — Fri, 03 May 2024 09:49:04 +0000

Instagram algorithm updates Smaller Instagram accounts will get more reach with new updates coming to the algorithm. Previously accounts with large followers and accounts that re-post content have grabbed all the reach but that’s about to change. The algorithm will work by showing content to a small audience who should enjoy it. Then, depending on […]

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Is the US Really Banning TikTok? – Digital Marketing News 26th April 2024

Amanda — Fri, 26 Apr 2024 09:27:07 +0000

LinkedIn Premium company pages Most small businesses on LinkedIn use their profiles more than their company pages. But LinkedIn has slowly been making company pages more appealing. Now it’s set to offer Premium pages. Businesses that pay $99 a month will get additional features that include; Invite people who visit your page to follow, auto-invite […]

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Scheduling is Coming to Threads – Digital Marketing News 12th April 2024

Amanda — Fri, 12 Apr 2024 09:25:59 +0000

Behind the Threads API Everything on threads will change in June. Because in June it’s officially launching its API. That’s the bit that will allow third-party tools to connect to the platform. Access to the API will allow, post analytics, real-time notifications, posting, and scheduling. It’s been testing this with some select partners already. This […]

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How do young people use social media? – Digital Marketing News 5th April 2024

Amanda — Fri, 05 Apr 2024 09:25:28 +0000

Young people on social media How are younger people using social media? Could their behaviour be an indication of the future of social? A new report from Emarketer shows that young people aged 12-17 mostly use social media to be entertained and communicate with friends. They also search for how-to and tutorial content. This follows […]

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Threads Joins The Fediverse – Digital Marketing News 29th March 2024

Amanda — Fri, 29 Mar 2024 10:27:00 +0000

Short-form video hits LinkedIn Does short-form video belong on LinkedIn? Maybe it does, in fact, it’s already there with many creators reposting their videos from other platforms. LinkedIn also seems to think it belongs. It’s running a small beta test for iOS users, replacing the ‘network’ tab with a video tab. There you’ll be able […]

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LinkedIn Expands Thought Leader Ads To UGC – Digital Marketing News 22nd March 2024

Amanda — Fri, 22 Mar 2024 17:25:37 +0000

Creator ads on LinkedIn Creators are totally becoming a thing on LinkedIn. Find the right people to talk about your product or service and you can reach way beyond your existing audiences and build trust. Recently LinkedIn added a collaboration post tag. Now it is making it easier to reach even more people by allowing […]

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The U.S. TikTok Ban – Digital Marketing News 14th March 2024

Amanda — Fri, 15 Mar 2024 18:21:36 +0000

Will the US ban TikTok? The US has had its eye on TikTok from the moment it got popular. Now it seems they could ban it. The House of Representatives has unanimously passed a bill that requires ByteDance to divest from TikTok or be banned from being offered on app stores. But it’s not over […]

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Do Likes = Link Clicks? – Digital Marketing News 8th March 2024

Amanda — Fri, 08 Mar 2024 15:55:57 +0000

Social media engagement and links Does getting more engagement on your social media posts result in more clicks to your website? No, not according to a report from Memo. It found no correlation between the number of likes, shares, and comments on content and link clicks. Does that mean social is a waste of time? […]

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LinkedIn Algorithm Secrets – Digital Marketing News 1st March 2024

Amanda — Fri, 01 Mar 2024 19:01:17 +0000

Google Analytics Key Events If you finally got your head around Google Analytics 4 I’ve got some bad news for you. It’s about to change the name of something and confuse us all over again. According to Google documentation, it’s going to change the name of ‘Conversions’ (similar to goals in old analytics) to ‘Key […]

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Apple Tax For Boosted Posts – Digital Marketing News 23rd February 2024

Amanda — Fri, 23 Feb 2024 10:59:50 +0000

Apple tax on Facebook ads When you buy a boosted post on Facebook or Instagram via the iOS app, Apple charges Meta a 30% transaction fee. And now they’re passing that fee onto you. Starting in the US this will be rolled out globally. You can avoid paying by using the Facebook and Instagram websites […]

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Instagram Is NOT Limiting Hashtags (yet) – Digital Marketing News 16th Feb 2023

Amanda — Fri, 16 Feb 2024 10:25:37 +0000

Instagram is not limiting you to 5 tags Could hashtags soon be over on Instagram? It’s such a pain adding them to posts. So when users got notifications that they couldn’t add more than 5 to their posts, I was kinda glad. It seems that the notification was a ‘glitch’, but is it a hint […]

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Bye Bye LinkedIn Creator Mode – Digital Marketing News 9th February 2024

Amanda — Fri, 09 Feb 2024 16:35:15 +0000

LinkedIn is killing creator mode If you switched LinkedIn creator mode on to avail of extra features like live streaming and enhanced analytics, you may be surprised to know that this mode is going away. But the features aren’t. Although LinkedIn is killing creator mode it is going to make most of the tools available […]

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TikTok In Landscape Format? – Digital Marketing News 2nd February 2024

Amanda — Fri, 02 Feb 2024 16:20:03 +0000

TikTok in Landscape TikTok has its eyes set on YouTube viewers, those people who like to watch longer videos, in the traditional landscape format. The platform that made vertical video the norm is now flipping for landscape. Landscape videos will have to be over a minute long but in return, TikTok is offering ‘boosted views’. […]

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Notes Are The Next Hot Thing On Instagram – Digital Marketing News 26th January 2024

Amanda — Fri, 26 Jan 2024 14:37:25 +0000

Conversation starters on Instagram Notes Fewer people post publicly on social than before, more people are using private chats. If you’re a social network and you want to retain your users, you better adapt. That seems to be what Meta is doing with Instagram notes. The feature that posts short updates from friends at the […]

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Chrome Eats Your Third Party Cookies – Digital Marketing News 12th January 2024

Amanda — Fri, 12 Jan 2024 15:55:23 +0000

Chrome blocks 3rd party cookies 1% of Chrome users are now in a test that automatically blocks third-party cookies. And I’m one of the 1%. What does this mean? Third-party cookies stalk you around the internet. They are mostly used by advertising tools to build a picture of the people who visit sites so they […]

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Threads In the EU? Maybe… Digital Marketing News 8th December 2024

Amanda — Sun, 10 Dec 2023 19:00:41 +0000

Threads is coming to Europe (Kinda) EU users are looking for an alternative to X. The network formally known as Twitter is becoming more bizarre by the moment so it seems like it’s time to store our eggs in a different basket. But frustratingly we have no access to their biggest competitor, Threads. Threads is […]

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Bye Bye LinkedIn Carousel – Digital Marketing News 24th November 2023

Amanda — Fri, 24 Nov 2023 11:05:03 +0000

Bye Bye LinkedIn Profile Video New features are great, but it’s annoying when they go away. LinkedIn loves launching and then deleting features A recent cull saw the end of link stickers, profile videos and carousel posts (no not documents another thing). At the time content created with these features remained, you just couldn’t change […]

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Google AI Product Shots – Digital Marketing News 10th November 2023

Amanda — Fri, 10 Nov 2023 13:41:44 +0000

Google AI for product shots Getting good product shots is a constant battle for online retailers. You either live with the best photos you can take yourself, use images from your suppliers that make every store look the same, or invest in photography. But now you can use AI to create better product shots. This […]

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Ad Free Facebook – Digital Marketing News 3rd November 2023

Amanda — Fri, 03 Nov 2023 11:29:42 +0000

Ad Free Meta is hitting the EU It’s actually happening. Meta users in the EU and EEA will now be able to opt for a paid ad-free experience. For €9.99 a month when purchased on desktop you can stop the ads. This sounds like fun but if too many people opt-in, it could cripple the […]

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How Long Should A TikTok Be? Digital Marketing News 27th October 2023

Amanda — Fri, 27 Oct 2023 09:58:59 +0000

Instagram comment polls Did you know that there are still people on Instagram who only look at the Feed? I feel that the feed has long been ignored for updates by Instagram. But maybe not anymore As announced by Adam Mosseri on his Instagram broadcast channel, Instagram is working on polls for the comments of […]

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Share Instagram Stories To Audience Lists – Digital Marketing News 20th October 2023

Amanda — Fri, 20 Oct 2023 18:49:56 +0000

Instagram stories audiences What if you have different segments of customers that you engage with on social media? How do you keep your content relevant to people with different needs and interests? A new feature currently being tested by Instagram could be the answer. It will let you share your stories with smaller groups of […]

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Should You Switch Google Signals On In Analytics?

Amanda — Tue, 10 Oct 2023 08:42:18 +0000

Should you switch Google Signals on in Google Analytics? I’ve been telling people, no, don’t do it. When you do Google applies what it calls ‘thresholding’ to your data. And that means it will only show you things like page views once it reaches a minimum threshold. If you have low traffic this is a […]

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Would You Pay For Ad-Free TikTok? – Digital Marketing News 6th October 2023

Amanda — Fri, 06 Oct 2023 13:42:55 +0000

TikTok Ad-free subscription I often think the one thing Elon Musk missed with his subscription service was the option for no-ads for subscribers. I know people would pay for that. It’s one of the reasons I pay for YouTube Premium. And now TikTok is experimenting with a subscriber model that will exclude ads. For $4.99 […]

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Google Search On TikTok? – Digital Marketing News 29th September 2023

Amanda — Fri, 29 Sep 2023 10:10:08 +0000

TikTok Google partnership Young people are using TikTok and Instagram to search more than they use search engines. Which must be a worry for Google. But it seems that TikTok and Google may partner up. TikTok is currently experimenting with adding Google search to search results on the platform. Spotted by Twitter user Radu Oncescu, […]

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How To Set Up Goal Funnels In Google Analytics 4 (GA4)

Amanda — Wed, 27 Sep 2023 12:57:43 +0000

Remember goals in Universal Analytics? You can still see them if you want to reminisce. One thing that was cool and actually pretty straightforward about goals was the funnel. You could just check a box and tell analytics that this goal was only completed if people trundled in from another page. That meant there was […]

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Will We Have To Pay For X? – Digital Marketing News 22nd September 2023

Amanda — Fri, 22 Sep 2023 13:51:50 +0000

Will everyone have to pay for X? How do you feel when you suddenly have to pay for something that’s always been free? I think most people feel resentful or re-evaluate their need for the service. I think a lot of people have been feeling that way this week. In a conversation with Israeli Prime […]

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Should Page Views Be Conversion Events In GA4?

Amanda — Tue, 19 Sep 2023 16:13:13 +0000

What if you clocked up a sale every time someone looked into your shop window? Or visited your website? That would be cool… I’d like that. But it’s not reality. Way more people look in a shop window than buy from you. In website world, a page view is the equivalent of looking in the […]

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Hide Your Instagram Engagement – Digital Coffee 15th September 2023

Amanda — Fri, 15 Sep 2023 12:57:59 +0000

Google require a disclaimer for AI political ads Could AI be the next thing that sways the vote? Google just announced that from November onwards, people running political ads will need to add a disclaimer if they used AI to create the ad. We know political campaigns, particularly in the US, will use every tactic […]

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Build Your Email List On X – Digital Marketing News 8th September 2023

Amanda — Fri, 08 Sep 2023 10:30:59 +0000

Share Instagram feed posts with close friends only People don’t post on social as much as they used to. I’m not talking about creators or businesses. I’m talking about non-marketers. It seems that people feel pressure to create something Instaworthy. So instead of posting publicly they use messaging tools and share to close friends lists. […]

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No more duplicate conversions – Once per-session conversion tracking in GA4

Amanda — Wed, 06 Sep 2023 13:45:05 +0000

Conversion events in Google Analytics 4 are the new goals. They tell you when someone takes an important action on your website. Like buying something, or downloading your lead magnet, or filling in a quote form, or subscribing to your email list. And you can track those conversions back to your marketing. This can tell […]

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Highlight Instagram Comments- Digital Marketing News 1st September 2023

Amanda — Fri, 01 Sep 2023 10:30:00 +0000

Highlight comments in Insta stories When you see comments on a social post are you more likely to comment yourself? Meta is currently running a test on Instagram that will let creators feature comments from posts or Reels in their stories. Will this boost engagement? I guess that’s what the test is all about. https://techcrunch.com/2023/08/29/instagrams-latest-test-lets-creators-highlight-comments-in-their-stories/ […]

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Twitter Block RIP? – Digital Marketing News 25th August 2023

Amanda — Fri, 25 Aug 2023 15:16:27 +0000

Is X about to kill the block? In his wildly bizarre way of announcing things. Elon Musk shared a post on X saying that the block feature was going away. As you can imagine, this didn’t impress us much. Some people thought it was against the App Store policy (I’m not sure it is), and […]

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Don’t Lose Your Facebook Group – Digital Marketing News 18th August 2023

Amanda — Fri, 18 Aug 2023 14:37:00 +0000

Listen to the podcast Facebook to force admins on your group What keeps you going back to Facebook? For many the answer is Groups. These interest-based communities seem to be where all the fun is. But if like me you’ve set up groups and don’t maintain them regularly, you could be in for a shock. […]

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Fulfilled By TikTok E-commerce Is Coming – Digital Marketing News 11th August 2023

Amanda — Fri, 11 Aug 2023 14:34:35 +0000

Listen to the aftershow podcast What’s new in the X algorithm It wasn’t long ago that Twitter… now X uploaded its algorithm to GitHub so we could all see how it worked. Turned out we didn’t really see how it worked at all, no one could agree on what it all meant. One thing that […]

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Watch Out For Malware Ads – Digital Marketing News 4th August 2023

Amanda — Fri, 04 Aug 2023 13:24:52 +0000

Watch out for Malware Ads If you see an ad on Meta, tread carefully. Fake profiles that mimic big tech companies are running social ads that when clicked, attempt to install malware on your computer that gives access to your passwords and crypto wallet (if you have one). These ads don’t exclusively seem to promote […]

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The Great Twitter Rebrand – Digital Marketing News 28th July 2023

Amanda — Fri, 28 Jul 2023 15:59:47 +0000

Twitter rebrand There are lots of reasons you might choose to rebrand your business. I’m guessing that last example is behind Musk’s mad rebrand of Twitter to X. People don’t seem to love it but will the initial resistance melt away? Does X tell us that actually, Twitter isn’t Twitter anymore? And if it does […]

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Are Facebook Links Dead? – Digital Marketing News 23rd June 2023

Amanda — Fri, 23 Jun 2023 14:36:56 +0000

Is Facebook throttling your website traffic? Websites and specifically news sites are reporting a massive drop in traffic from Facebook. According to Echobox, a publishing automation platform that has collected data from over 2,000 publishers worldwide traffic has dropped by 50% since last summer. That means, more than ever Facebook wants to keep people on […]

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Apple Privacy Is Coming For Your Link Tracking – Digital Marketing News 16th June 2023

Amanda — Mon, 19 Jun 2023 09:08:12 +0000

Apple removes tracking links Tracking links are a crucial part of how we measure our marketing success. You can create links that will show you the effectiveness of your social media, your ads, your referral marketing, and your affiliate marketing. But Apple’s new iOS and Mac operating systems could put a stop to that. According […]

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The Instagram Algorithm 2023 – Digital Marketing News 9th June 2023

Amanda — Fri, 09 Jun 2023 16:40:25 +0000

Instagram Algorithm How can you get seen on Instagram? The algorithms used to be so simple but they get more complex by the minute. Instagram boss Adam Mosseri updated users this week on the algorithm. According to his video and blog post, each part of Instagram has its own algorithm with its own ranking factors. […]

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Twitter On Instagram? – Digital Marketing News 2nd June 2023

Amanda — Sat, 03 Jun 2023 10:12:41 +0000

Appointments on Instagram Instagram is great for retail businesses but how can you get more sales as a service-based business? A new feature called ‘Appointments’ could help. When you are in your direct messages, click on the + button next to the reply field and select ‘Appointments’, here you can create an appointment with the […]

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What Content Gets Seen On Facebook? – Digital Marketing News 19th May 2023

Amanda — Fri, 19 May 2023 14:49:45 +0000

New AI creative for Meta ads One of the hardest parts of setting up Meta ads is the creative. Coming up with different versions of your ad copy, your images and your videos takes a whole lotta time. Meta is adding some new AI tools that will help you create different versions of your copy, […]

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Facebook Verified Scam – Digital Coffee 12th May 2023

Amanda — Fri, 12 May 2023 14:59:38 +0000

LinkedIn AI post ideas LinkedIn wants more content, maybe because more content means more ad space? One way they can get that is by making it easier for us to create. This week LinkedIn users have been reporting seeing a new AI prompt when they create posts The new feature pulls up AI-suggested topics based […]

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Will Your Meta Shop Face The Chop? – Digital Marketing News 5th May 2023

Amanda — Fri, 05 May 2023 10:13:34 +0000

Meta Shopocolypse On August 10th 2023 Meta will close down shops that don’t use Meta Checkout. Which is pretty much all shops outside the USA. Shops in some countries that have a future opportunity to add Meta Checkout will retain their shops. That doesn’t include Ireland but does include the UK. That means that you’ll […]

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Pay For Twitter Blue, Get More Reach – Digital Marketing News 28th April 2023

Amanda — Fri, 28 Apr 2023 09:53:50 +0000

5 Instagram Links You can now add up to 5 links to your Instagram profile. Which is nice. But should you? One of the issues I’ve had with tools like Linktree in the past is that they contain way too many links, making it hard for a viewer to decide where to go. That often […]

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Influencers In The Whitehouse – Digital Marketing News 14th April 2023

Amanda — Fri, 14 Apr 2023 13:14:05 +0000

Is Lemon8 the next big thing? If you want your business to grow you have to keep a keen eye on your audience and their needs. For example: Remember when Meta was just Facebook? No Instagram, no WhatsApp, just Facebook? As the world changed they had to diversify by launching new platforms. It seems TikTok’s […]

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Inside The Twitter Algorithm – Digital Marketing News 7th April 2023

Amanda — Mon, 10 Apr 2023 10:14:39 +0000

Inside The Twitter Algorithm You’d think that releasing the code that drives the Twitter algorithm would make things nice and easy to understand. But it seems that different people are interpreting the data in different ways. Twitter user @Aakashg0 interpreted it as a ‘like’ having more weight than a ‘retweet’ or reply. Steven Tay’s blog […]

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Reels Ads With Frills – Digital Marketing News 31st March 2023

Amanda — Fri, 31 Mar 2023 09:44:43 +0000

New Reels Ads On Facebook According to Meta half of the people they surveyed have messaged a business after watching a Reel from them. And now you can promote Facebook and Instagram Reels in ads manager. Previously you could boost these in app but ads manager gives you way more control. You’ll also be able […]

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LinkedIn AI Profiles – Digital Marketing News 24th March 2023

Amanda — Fri, 24 Mar 2023 11:39:25 +0000

AI will write your LinkedIn profile Writing about yourself is tough. Even gifted writers can struggle when it comes to writing a bio or a LinkedIn profile that is all about them. But LinkedIn AI is here to save the day. A new profile writing AI tool will take your notes and turn them into […]

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Collaborative LinkedIn Articles – Digital Marketing News 10th March 2023

Amanda — Fri, 10 Mar 2023 17:16:12 +0000

Collaborative LinkedIn Articles When I was actively blogging, round-up posts that featured multiple contributors were always powerful. If you got the right contributors sharing the right tips at the right time you could get massive traffic and awareness. LinkedIn is revamping this post style and because it’s 2023 it includes a good dose of AI. […]

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Instagram Reels Views In Decline – Digital Marketing News 3rd March 2023

Amanda — Fri, 03 Mar 2023 16:16:55 +0000

Instagram Reels views are down According to Ad Week, social media managers are reporting an up to 20% decline in Reels views. Which is annoying. For at least 2 years Instagram has been forcing us to create videos and specifically Reels if we want to get seen. Which is painful as it’s a far bigger […]

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Meta Want You To Pay For Verification – Digital Marketing News 24th February 2023

Amanda — Fri, 24 Feb 2023 15:24:25 +0000

Meta charge for verification You can reach more people on Facebook and Instagram if you pay… but not just for ads. Meta has clearly been watching Twitter, and this week has launched a test of ‘Meta verified’, a subscription that will give you a verified checkmark, protection from impersonation, customer service, and more visibility. You […]

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Facebook Work Accounts – Digital Marketing News 17th February 2023

Amanda — Fri, 17 Feb 2023 12:04:07 +0000

At last – Meta Work accounts One of the biggest sticking points I see for employees managing business pages for organisations, is having to connect their personal Facebook to the business account. This resulted in many businesses creating dummy, shared password Facebook profiles. In 2022 Meta started cracking down, and closing down these shared accounts. […]

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Search v Chat GPT – Digital Marketing News 10th February 2023

Amanda — Fri, 10 Feb 2023 15:49:54 +0000

Google will configure GA4 for you I got an email from Google, it told me that if I don’t switch to GA4 it’s going to do it for me. Now I’ve been using GA4 for almost a year but it seems that there are still a lot of people putting off installing it. On July […]

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Better Instagram CTA Buttons – Digital Marketing News 3rd February 2023

Amanda — Fri, 03 Feb 2023 12:27:44 +0000

Instagram lead form CTA Have you got a CTA button on your Instagram profile? There are a few ‘action buttons’ you can add but until now they’ve been limited to ‘book’, ‘order food’ or ‘reserve’. Most of these had to be linked to external booking software. But that’s about to change. Soon all business accounts […]

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Instagram Photos Are Back – Digital Coffee News 27th January 2023

Amanda — Fri, 27 Jan 2023 10:37:52 +0000

The end of Google Optimise Want to get the best possible results from your web marketing? Savvy marketers rely on split testing to optimise results. To help, Google gave you a tool called Google Optimise. You can use it to test different variations of web pages and see which version performs best. But now Google […]

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How To Create A Funnel Visualisation In Google Analytics 4

Amanda — Wed, 25 Jan 2023 11:24:22 +0000

One of the coolest things in Universal Analytics is Funnel Visualisation. I say ‘is’… but I guess it’s ‘was’. Now we’ve got Google Analytics 4 there will be no more funnel visualisation as we knew it in Universal. It was great, you could see how people were moving through your sales process and where they […]

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Let’s Talk About Tweet Counts – Digital Marketing News 20th January 2023

Amanda — Fri, 20 Jan 2023 12:13:20 +0000

Get your business Twitter verified Does having a verification tag make a business more trustworthy? Is it still trustworthy if you pay for it? Twitter just opened up a waitlist for businesses to apply for a yellow tick and be able to add affiliations to employee accounts (plus some undisclosed additional features). You can apply […]

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Long Long 4k Tweets – Digital Marketing News, 13th January 2023

Amanda — Fri, 13 Jan 2023 11:11:40 +0000

New Instagram navigation Having good clear navigation on your website is important if you want people to buy from you. Thankfully Instagram is going to remove the complexity of their navigation on the app, making it way more user-friendly. Instagram boss, Adam Mosseri announced a simplified navigation in a video this week. The shop tab […]

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What Is Engagement Rate In Google Analytics 4?

Amanda — Mon, 09 Jan 2023 11:24:39 +0000

What is Engagement Rate In Google Analytics 4? And why is it important? ☆ What content on your website is resonating most with your audience? ☆ What social networks are driving the most engaged users to your website? ☆ Which pages are engaging but not converting your audience? Engagement rate is one of my favourite […]

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Digital Marketing Predictions 2023 – The Digital Coffee

Amanda — Fri, 16 Dec 2022 11:26:46 +0000

What trends are going to shape digital marketing in 2023. I consulted the Christmas Stocking Of Predictions and this is what it had to say… More private communities For a long time Facebook groups were the only place to build a community. Attempts to set up ‘off Facebook’ groups inevitably failed due to lack of […]

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Better Analytics For LinkedIn Profiles – Digital Marketing News 9th December 2022

Amanda — Fri, 09 Dec 2022 10:43:53 +0000

LinkedIn audience analytics LinkedIn is upgrading analytics for creator profiles. Soon you’ll be able to see more demographic information about your audience, track follower growth over time and your top-performing posts. These analytics will answer the questions you should be asking about your success on LinkedIn. Are you reaching the right people, and which content […]

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YouTube Community Posts Upgrade – Digital Marketing News 2nd December 2022

Amanda — Fri, 02 Dec 2022 11:14:00 +0000

YouTube Upgrades Community Posts Google has often tried and failed to launch a social network, could they actually manage it as part of YouTube? Community posts are social media-style posts, which according to YouTube “…connect you to your audience outside of video uploads”. YouTube just announced upgrades to community posts, available to a small group […]

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Native LinkedIn Scheduling – Digital Marketing News 25th November 2022

Amanda — Fri, 25 Nov 2022 11:31:16 +0000

LinkedIn scheduling LinkedIn is finally rolling out its inbuilt scheduling for profiles. But it’s not perfect. One of the reasons social media managers have wanted native scheduling is that third-party tools aren’t able to schedule polls or carousel (PDF) posts. The new scheduling feature does allow carousels but you can’t schedule polls. It’s also not […]

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Social Commerce Isn’t Dead – Digital Marketing News 18th November 2022

Amanda — Fri, 18 Nov 2022 11:09:51 +0000

Video Podcasting on Spotify Nearly one in five Americans listen to podcasts, which is huge. But what about watching podcasts? Do people do that? Spotify thinks so. It’s rolling out video podcasting to all regions that support its podcasting platform Anchor. This is a clear swipe at YouTube which is often considered the home of […]

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Oh Twitter – Digital Marketing News 11th November 2022

Amanda — Fri, 11 Nov 2022 11:06:14 +0000

Double Verification on Twitter Verification on Twitter used to be a badge of honour and legitimacy. For businesses and public figures, it proved that you were the real deal, not someone pretending to be you. But with Elon Musk’s new Twitter offering verification to anyone who pays $8 a month that legitimacy is lost. Some […]

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The LinkedIn Tag Sticker – Digital Marketing News 28th October 2022

Amanda — Fri, 28 Oct 2022 13:52:35 +0000

New LinkedIn Stickers for tagging I’m sure there’s a whole bunch of old-school LinkedIn users who are hating the new ‘hip’ updates that we’ve seen appear in the last year. Maybe Stories were a mistake but now we’re seeing story-like features appear in posts. This includes ‘Link Stickers’ which you can add to any image […]

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In-App Instagram Scheduling For Business – Digital Marketing News 21st October 2022

Amanda — Fri, 21 Oct 2022 09:29:54 +0000

In-app Instagram scheduling is coming Life is about to get easier for you if you manage a business Instagram account. You’ll no longer have to use Business Suite or a third-party scheduler to schedule your content. Instagram is rolling out in-app scheduling to business owners now. So far it’s unclear if you’ll be able to […]

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Would This Make You Switch To Twitter Pro? – Digital Coffee 14th October 2022

Amanda — Fri, 14 Oct 2022 09:20:47 +0000

Twitter Pro Dashboard I’ve been waiting for a good reason to get a Twitter Professional account. Could this be it? Now if you have a pro account on Twitter you will get access to a new dashboard to show you how you are doing. Twitter claims “Our new dashboard gives pros around the globe the […]

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TikTok Is A Search Engine – Digital Marketing News 30th September 2022

Amanda — Fri, 30 Sep 2022 12:50:17 +0000

Long TikTok Descriptions TikTok just increased its character limit for descriptions from 300 characters to 2,200. That’s an epic increase, what could the thinking behind it be? Not long ago we discovered that younger people are using tools like TikTok and Instagram as search engines. Indexing video content can only go so far. If users […]

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Wow! Look At Canva Go – Digital Marketing News 23rd September 2022

Amanda — Fri, 23 Sep 2022 10:54:37 +0000

New Canva Tools There was a time when Canva didn’t exist. Do you remember it? Mastering tools like Photoshop and GIMP? Taking forever and a day to create content? Canva is now part of every non-designer digital marketer’s tool kit. And they just announced a whole bunch of new tools. For videos, you can now […]

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You’ll Have To Pay To Edit Your Tweets – Digital Marketing News 9th September 2022

Amanda — Fri, 09 Sep 2022 10:59:04 +0000

Edit Tweet is here Finally, the thing that so many people have asked for and waited for is coming. And that’s great news for the fat-fingered tweeter like me. Edit tweet is in the testing phase. It will be available soon to Twitter Blue users, these are paid Twitter subscribers. When you have access to […]

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Customer Service, From Meta? – Digital Marketing News 2nd September 2022

Amanda — Fri, 02 Sep 2022 15:20:00 +0000

Twitter circles are here What if you want to talk about more than one topic on Twitter? Maybe you’re a marketer who loves cats, maybe you have two distinct segments of your target market, or maybe you are a small business that doesn’t want to have two accounts, one for friends and one for business. […]

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Google Ranking Update – Digital Coffee 26th August 2022

Amanda — Fri, 26 Aug 2022 09:29:16 +0000

Google Algorithm Update Write for people not for robots is the key message from Google. It announced an update to its ranking algorithm last week and we should see the effects soon. The update is designed to reward original and authentic, quality content. “…we’re rolling out a series of improvements to Search to make it […]

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Teens Love YouTube – Digital Marketing News 19th August 2022

Amanda — Fri, 19 Aug 2022 10:21:02 +0000

LinkedIn post templates Sometimes you have something to say and you need to say it now. But it’s not that easy when you are creating content for social media. You need to make an image, write some decent copy (and if you’re on LinkedIn long, long copy), it’s a lot of work. Soon it could […]

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LinkedIn Link Stickers – Digital Marketing News 12th August 2022

Amanda — Fri, 12 Aug 2022 15:14:45 +0000

LinkedIn Link Sticker Link posts on social look boring, is that why people don’t click them so much? And isn’t it annoying when the image that the social network pulls in from the website you are linking to is horrible? A bad image means you won’t even grab attention before asking them to click a […]

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Is This The End Of Live Social Shopping? – Digital Coffee 5th August 2022

Amanda — Fri, 05 Aug 2022 16:18:22 +0000

Facebook Shutters Live shopping Live shopping was going to be the big thing in 2022. Social networks like Facebook, YouTube and Tiktok all jumped on board to test it last Christmas, and it looked like it would be fully launched this Christmas. With the popularity of Amazon Live, it made sense. But this week Facebook […]

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Instagram Ends Its Fullscreen Test – Digital Marketing News 29th July 2022

Amanda — Fri, 29 Jul 2022 09:26:49 +0000

New Facebook Ever since algorithms were created on Facebook they have been frustrating businesses and users. The ever-changing nature of what you see in your feed keeps marketers on their toes. In a move that seems to mimic TikTok, mobile Facebook users will start seeing the ‘home’ page when they log in. As before […]

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Boost Your Reels – Digital Marketing News 22nd July 2022

Amanda — Fri, 22 Jul 2022 14:01:42 +0000

Boost an Instagram Reel You can now turn your Reel into an ad. That means if you have a Reel that is gaining traction and is attracting new followers you can amplify that effect by boosting it. But before you hit that boost button you need to make sure; it’s under 60 seconds, it is […]

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Instagram Live Goes Pro – Digital Marketing News 15th July 2022

Amanda — Fri, 15 Jul 2022 14:56:11 +0000

Instagram Live Producer When you go live on Instagram, you have to go live via the app. That means you have less control than you do over Facebook Live, Twitter Live, LinkedIn or YouTube live. No graphic overlays, no scene switching, no multiple cameras, nothing fancy. Some might say that’s the beauty of Instagram Live. […]

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Now You Can Schedule Instagram Reels – Digital Marketing News 1st July 2022

Amanda — Fri, 01 Jul 2022 13:57:48 +0000

Schedule Reels from 3rd Party Tools Scheduling content makes a marketer’s life easier. But until this week Reels weren’t part of the Instagram API, that’s the bridge that connects Instagram to third-party tools. Because of this you couldn’t schedule or monitor conversations on third-party social media management apps. As of Tuesday 28th of June […]

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Long-Form Twitter Content – Digital Marketing News 24th June 2022

Amanda — Fri, 24 Jun 2022 09:28:44 +0000

Long-form Twitter is here One of the key selling points of Twitter is its short, snappy updates. It makes it fast to consume and forces us to be creative with our words. But it’s also annoying. When you have something big to say you have to chop it up into a thread or link offsite. […]

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Twitter Location Spotlight For Professional Accounts – Digital Marketing News 17th June 2022

Amanda — Fri, 17 Jun 2022 09:29:38 +0000

Twitter location spotlight for professional accounts Compared to other social networks, a Twitter bio is very basic. Text, link, photo. That’s it. But soon professional accounts for bricks and mortar businesses based in the US, UK, Canada, and Australia will be able to add more info with ‘Location Spotlight’. It allows you to display your […]

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Pin Instagram Posts – Digital Coffee 10th June 2022

Amanda — Fri, 10 Jun 2022 14:58:39 +0000

Pin posts to Instagram (finally here) What is the first thing your customers see when they land on your Instagram account? Now you’ll have more control. A long rumoured update to Instagram is finally here. You can pin three posts to the top of your homepage. These could be posts about your services, lead magnets, […]

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Choose Your Own Twitter Algorithm – Digital Marketing News – 3rd June 2022

Amanda — Fri, 03 Jun 2022 10:26:39 +0000

Pick your own Twitter algorithm We have a love-hate relationship with algorithms. We don’t like how they decrease the reach of our content but in general, we like to see the content that interests us most in our feeds. Or most of us do. Twitter is working on something that will allow 3rd-party developers to […]

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New Instagram Typeface – Digital Coffee 27th May 2022

Amanda — Fri, 27 May 2022 14:20:23 +0000

Instagram launch a new typeface Part of your brand is the typefaces you choose to use. Use them consistently, for a long time, and soon people will start to identify them with your business. But of course, everyone can choose to use those same typefaces, it’s hard to be unique. What can you do to […]

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WhatsApp Premium For Business – Digital Coffee 20th May 2022

Amanda — Fri, 20 May 2022 11:03:05 +0000

WhatsApp Premium For Business There is no doubt that WhatsApp is an amazing communication tool. Its simplicity has been part of that. But that has also meant some frustrations for small businesses. That could be about to change. WhatsApp is working on Premium for businesses. It’s thought that this subscription service, which will be optional […]

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LinkedIn Algorithm Update – Digital Coffee 13th May 2022

Amanda — Fri, 13 May 2022 10:27:26 +0000

LinkedIn algorithm update When you log in to LinkedIn is the content you see relevant and engaging? Does it make you want to engage? Do you post content with engagement in mind? LinkedIn is making some changes to its algorithm, it’s all about making your feed better and driving more engagement. They include: Making it […]

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Instagram Goes Full Screen (Maybe) Digital Marketing News 6th May 2022

Amanda — Fri, 06 May 2022 10:31:56 +0000

Facebook ditches podcasts Sometimes it pays off to try all the new shiny things social networks offer us, sometimes it doesn’t. That’s what Facebook podcasters are discovering this week. Facebook was banking on audio. It saw Clubhouse explode and wanted in on the action. But now, not only have they taken the focus off ‘Audio rooms’, their version of Clubhouse […]

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Instagram Ranking Wants Original Content – Digital Marketing News 22nd April 2022

Amanda — Fri, 22 Apr 2022 10:22:14 +0000

Instagram Ranking update Social networks control our fate with their algorithms. Every time they make an update we need to adapt if we want to be seen. This week Instagram boss Adam Mosseri announced an update to Ranking, which is the Instagram algorithm. The new update will favour original content over reposts. What does this mean? Mosseri says if you […]

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Elon Musk’s Twitter Plans – Digital Coffee 15th April 2022

Amanda — Fri, 15 Apr 2022 16:04:00 +0000

Elon Musk’s Twitter Plan Could Twitter change completely? It’s possible as it seems to be Elon Musk’s latest baby. Last week he bought up a massive number of shares in the company. Twitter reacted by offering him a place on the board, which he rejected. If he’d taken the position it would limit the number […]

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The Twitter Edit Button Is Coming – Digital Marketing News 8th April 2022

Amanda — Fri, 08 Apr 2022 12:17:50 +0000

Twitter Edit Button Did you ever write a tweet, notice a typo and have to go through the whole process of deleting it and writing it again. All that hassle because there was no edit button. There’s an edit option on Facebook and on LinkedIn so why none on Twitter? Former boss Jack Dorsey was […]

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Do Hashtags Get You More Views On Instagram? – Digital Marketing News 1st April 2022

Amanda — Fri, 01 Apr 2022 11:37:56 +0000

Do hashtags get you more views? For a long time hashtags have been the string that holds Instagram together. But recently, in a bizarre move, the boss of Instagram says that hashtags don’t ‘really’ get you more views on your content. Yet our own analytics show us that they do. I’m scratching my head trying […]

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Digital Marketing News 11th March 2022 – Amazon Live Audio

Amanda — Fri, 11 Mar 2022 10:27:10 +0000

Amazon launches audio rooms Amazon is catching up with the audio room trend. Their new app called Amp is more about Livestream music than chat. You can host your own show and play tunes from the Amazon library. I can see this being popular with DJs who have had their live streams silenced on other […]

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10 Minutes of TikTok? – Digital Marketing News 4th March 2022

Amanda — Fri, 04 Mar 2022 10:27:37 +0000

10 minute TikTok Longer video content means more advertising space. Could that be why TikTok has decided to extend the maximum length of a video from 5 minutes to 10? Or could it be their ambition to take the top spot from YouTube? We know people will watch longer videos online, look at YouTube. But […]

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Digital Marketing News 25th February 2022 – Facebook Launches Reels

Amanda — Fri, 25 Feb 2022 10:23:16 +0000

Facebook Reels for all It’s odd because live video has taken a hit from the Facebook algorithm over the last year, but now they’re launching more video. Reels are arriving on Facebook. Half the time spent on Facebook and Instagram is spent watching videos and Reels has been the fastest growing video content. This rollout […]

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Digital Marketing News 18th February 2022

Amanda — Fri, 18 Feb 2022 10:25:45 +0000

Android follows Apple to stop tracking The update to Apple iOS last year was trouble for Facebook and Facebook advertisers. It meant fewer targeting options and less accurate reporting. Facebook is beginning to recover but it could soon be hit with something similar from Android. Google is already phasing out third-party cookie tracking on Chrome […]

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Digital Marketing News 11th February 2022

Amanda — Fri, 11 Feb 2022 11:20:48 +0000

Is Facebook about to leave Europe? You’ve seen the headlines. Meta could leave Europe if there isn’t a change in the data processing rules around GDPR. But are those headlines true? Meta says no, it’s not. They have an obligation to shareholders to tell them about any potential threats to profits and data privacy is […]

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Should I Hire Someone To Manage My Social Media? And What Should You Prepare In Advance?

Amanda — Mon, 07 Feb 2022 18:37:01 +0000

There comes a time in every businesses life, whether you’re a one-person band or a big organisation with a marketing department when you ask yourself… “Should I hire someone to manage my social media?” How do you know the answer? What are the signs that you need a social media manager? And once you’ve decided […]

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Augmented Reality Shopping On Social Media Digital Marketing News 4th February 2022

Amanda — Sat, 05 Feb 2022 16:52:19 +0000

Snapchat Catalogue Shopping Lens Shopping online with social keeps getting easier. Snapchat is launching new shopping lenses that will enable shoppers to virtually try on different styles and compare them just by swiping. The product details will be displayed on-screen and you can click to buy. Although at first, this will be for big brands, […]

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Digital Marketing News 28th January 2022 – TikTok Live Audio

Amanda — Fri, 28 Jan 2022 10:25:44 +0000

TikTok Instant Pages Websites can be slow, very slow and that can affect your conversion rates, particularly from social networks. TikTok just launched its solution for advertisers. Like Instant experience in FB ads, you can create TikTok Instant Pages that, according to TikTok, load 11 x faster than standard mobile websites. This has an advantage […]

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What Should Businesses Post On Social Media? – Digital Marketing News 21st January 2022

Amanda — Fri, 21 Jan 2022 10:23:47 +0000

What should brands post? All brands sound the same. That’s one startling finding in a new Twitter report. Over time a tweet style has evolved which all brands seem to adopt. As part of its study, Twitter removed all brand identity from a tweet and asked people to guess which brand sent it. Only 1 […]

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How to use Copy.ai to write better marketing content – Copy AI review

Amanda — Tue, 18 Jan 2022 15:27:47 +0000

Can artificial intelligence help you create better social media and digital marketing content? I thought I’d find out how to use copy.ai, a free, popular copywriting tool powered by AI (artificial intelligence). Could it help me with my regular digital marketing tasks? I tried it out and here is my copy.ai review. You know what […]

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LinkedIn Audio Events – Digital Marketing News 14th January 2022

Amanda — Fri, 14 Jan 2022 10:16:59 +0000

Listen to the after-show below LinkedIn audio events Audio chats have become spaces where you can build stronger relationships with your connections. There’s something about a voice that seems to build a deeper bond. With that in mind, it’s no surprise that LinkedIn, the home of business connections is launching audio chats. Called ‘Audio events’ they will be places […]

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Should you run a social media contest? – Pros And Cons

Amanda — Mon, 10 Jan 2022 15:59:02 +0000

Should you run a social media contest? They look good, right? You can use them to get more followers, more reach, more engagement. But do they work? Should you run one? Is it worth the time, the effort, the budget? Let’s look at the pros and cons of running a social media contest. Once we […]

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Instagram Reels Replies – Digital Marketing News 7th January 2022

Amanda — Fri, 07 Jan 2022 10:24:29 +0000

Instagram Reels Replies are here Personal connection is one of the best ways to engage and delight your audience. Do this and you’ll build a group of devoted fans. This week Instagram has released a new feature that allows you to reply to comments on an Instagram post with a Reel. Click into a comment […]

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Instagram Chronological Feed Is Returning As A Choice -Digital Marketing News 10th December 2021

Amanda — Fri, 10 Dec 2021 16:49:42 +0000

Instagram Chronological Feed Will Return Instagram is bringing back the chronological feed. Not as the main algorithmic feed, but you’ll be able to choose to view Instagram that way, similar to the way you can switch off the algorithm on Twitter. It may be interesting to see how this affects your experience. Do you see […]

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Digital Marketing News 3rd December 2021 – LinkedIn Creator Mode Gets A Upgrade

Amanda — Fri, 03 Dec 2021 15:43:47 +0000

Farewell @Jack Does a CEO make a company? Social Media platforms often seem to have a figurehead at the top of their business. For Facebook it’s Zuck, for Twitter it’s Jack. Jack Dorsey was one of the founders of Twitter, left as CEO for a while, came back and now he’s gone again. Is this […]

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Study: How Many Instagram Hashtags – Digital Marketing News 26th November 2021

Amanda — Fri, 26 Nov 2021 10:27:59 +0000

How many Instagram hashtags? A study reveals the answer Remember recently when Instagram announced on its creator account that you should use a max of 5 hashtags on a post? Well, a study seems to confirm what many social media managers said at the time. Instagram scheduling tool ‘Later’ analysed 18 million news feed posts […]

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Live Shopping On YouTube & Facebook -Digital Marketing News 19th November 2021

Amanda Webb — Sat, 20 Nov 2021 10:28:21 +0000

YouTube live shopping for all Social shopping is a big trend we’re going to see blooming in 2022. People have always used live streams to sell but now the platforms are facilitating it. This holiday season YouTube is testing their live shopping experience. Working with selected creators they will let them connect Shopify and other […]

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What Type Of Content Gets Seen On Facebook – Digital Marketing News 12th November 2021

Amanda Webb — Fri, 12 Nov 2021 11:49:37 +0000

What type of Content Gets Seen on Facebook? What type of content on Facebook will get you the most reach? Is it even worth posting to your Facebook business page? A new study released by Facebook, based on US users tells us that the majority of content seen on Facebook is from friends with 17.8% […]

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New Instagram Audience Insights – Digital Marketing News 22nd October 2021

Amanda Webb — Fri, 22 Oct 2021 10:26:17 +0000

Better Instagram Insights Slowly, Instagram Insights are getting better. The latest update gives us more info about our audience. We’ll be able to see how many people that we reach follow us and how many are non-followers. Plus which part of Instagram is driving that reach to new people. You will also see the breakdown […]

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Facebook Audio Rooms – Digital Marketing News 15th October 2021

Amanda Webb — Fri, 15 Oct 2021 17:18:45 +0000

Live audio rooms and tab on Facebook Is Audio the way you want to communicate with your audience? Is this the way your audience wants to communicate with you? The social networks seem to think so. Facebook has been much slower than Twitter to jump on the audio trend. We’ve been waiting for Audio Rooms […]

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Digital Marketing News 8th October 2021 – Farewell IGTV

Amanda Webb — Fri, 08 Oct 2021 10:29:17 +0000

IGTV is (kinda) gone Instagram is becoming complicated, there are so many sections it’s hard to keep up. But they’re about to simplify one part. The IGTV brand is being retired. Long-form video remains, you’ll now be able to post a longer snippet of up to 60 seconds in the feed linking to your video […]

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5 Instagram Hashtags? – Digital Marketing News 1st October 2021

Amanda Webb — Fri, 01 Oct 2021 10:29:20 +0000

5 hashtags on Instagram? Hashtags are the glue that sticks Instagram together. But how many should you use? This week Instagram shocked the social media world by suggesting, via their creator account, that you should use 3 – 5 tags on each post. Marketers disagree, many who analyse their tags have found that more tags […]

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Why Does Facebook Demote Content? – Digital Marketing News: 24th September 2021

Amanda Webb — Fri, 24 Sep 2021 10:38:07 +0000

Why does Facebook demote content? Are you frustrated by your Facebook reach? Could you be doing something that has triggered Facebook to limit it? Facebook just updated its list of factors that will demote your posts in the newsfeed. There are 28 different factors listed including 5 that relate to your website. A new one […]

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Map Search For Instagram – Digital Marketing News 17th September 2021

Amanda Webb — Fri, 17 Sep 2021 10:16:20 +0000

Articles For Pages On LinkedIn How can a company build its reputation on LinkedIn? By posting valuable and insightful content. LinkedIn has just given us a new way to do this. Articles for company pages work the same way that articles on profiles do. Use them to showcase the expertise of you and your staff […]

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Twitter Communities Are Coming – Digital Marketing News 10th September 2021

Amanda Webb — Thu, 09 Sep 2021 15:43:05 +0000

Twitter launches communities Building a community around your business will help you build trust, loyalty and ambassadors. Until now Facebook has had community sewn up, but Twitter is about to take them on. Communities on Twitter are in the testing phase. They are interest groups you can join. When you share a tweet you’ll be […]

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LinkedIn Ditches Stories – Digital Marketing News 3rd September 2021

Amanda Webb — Thu, 02 Sep 2021 07:15:16 +0000

TikTok boost post If you want people to spend money with you, you need to make it easy. And that’s exactly what the ‘boost’ button on Facebook, Instagram and LinkedIn does. This week TikTok announced it’s adding its version of Boost called ‘Promote’. All business accounts will be able to Promote videos directly from the […]

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Instagram Switches Swipe Up For A Link Sticker – Digital Marketing News 27th August 2021

Amanda Webb — Thu, 26 Aug 2021 08:15:43 +0000

Facebook Reels Facebook is about to launch Reels, and if we want to stay ahead of the Facebook algorithm, maybe we should pay attention. Reels are already being tested in India, Mexico and Canada but this week they started rolling out to US users. You’ll be able to create a Reel from the newsfeed and […]

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LinkedIn Service Pages – Digital Marketing News – 20th August 2021

Amanda Webb — Wed, 18 Aug 2021 19:25:50 +0000

LinkedIn service pages for profiles The best place to do business on LinkedIn is your profile. Yet you need a company page to promote what you do. Not anymore. LinkedIn has added the option to add a service page to your profile. You can talk about your services, add tags, and solicit reviews. This will […]

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Native LinkedIn Video Meetings – Digital Marketing News 13th August 2021

Amanda Webb — Thu, 12 Aug 2021 08:27:52 +0000

Native video meetings on LinkedIn LinkedIn is all about connecting with people and deepening those relationships. Now you can create an online video meeting natively within chat. Previously you were able to connect to a third-party tool and schedule a meeting, now it can all be done on LinkedIn. This will make it easier to […]

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TikTok Stories? – Digital Marketing News 6th August 2021

Amanda Webb — Thu, 05 Aug 2021 16:39:06 +0000

TikTok Stories? While everyone else is copying TikTok, TikTok is launching stories. The biggest problem for TikTok is getting businesses to share TikTok style content. And getting businesses to use the platform is their ticket to profit. Could adding stories make it easier for businesses used to Instagram to get onto TikTok? Or is it […]

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Digital Marketing News 30th July 2021 – Twitter Shops Are Coming

Amanda Webb — Fri, 30 Jul 2021 10:22:35 +0000

Twitter shopping is coming Good news for online retailers. Soon we’ll be able to shop directly from Twitter profiles. The shop module will be a carousel of products and is part of the new ‘Professional Profile’. Viewers will be able to scroll through the products, click through to individual product pages, and purchase all from […]

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60 Day Instagram Insights – Digital Coffee 23rd July 2021

Amanda Webb — Fri, 23 Jul 2021 11:58:28 +0000

60 days insights for Instagram Insights and analytics are a crucial part of your digital marketing strategy. And the insights on Instagram have been limited. But as of now, you’ll be able to view your insights on mobile for up to 60 days. This will give you a much better overview of how your account […]

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Instagram Is No Longer A Square Photo Sharing App – Digital Marketing News 9th July 2021

Amanda Webb — Fri, 09 Jul 2021 10:15:14 +0000

Instagram is changing Instagram is no longer a square photo-sharing app. That’s what Instagram Boss Adam Mosseri said last week. The future of Instagram looks quite different. In the announcement, he talked about it becoming more video focussed, that more immersive full-screen, mobile-first video, would appear in the feed. Which sounds very TikTok. He also […]

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Instagram Linking For All? – Digital Marketing News 2nd July 2021

Amanda Webb — Fri, 02 Jul 2021 07:31:50 +0000

Instagram links for all? You can’t easily link out of Instagram. It’s a pain but it’s another thing that makes the network interesting and challenging. It looks like that is about to change. Instagram is testing a link sticker that could allow all users, no matter how many followers they have, to link to websites […]

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Public Comments On Facebook Stories -Digital Marketing News – 25th June 2021

Amanda Webb — Thu, 24 Jun 2021 16:48:59 +0000

Facebook public comments on stories One of the unique things about stories, whatever platform you are on, is that there’s no public engagement. All the comments and reactions happen in direct messages. And for me that’s what makes them special. But of course, we’ve been trained to give our love publicly on social media, so […]

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Unmention Yourself On Twitter – Digital Marketing News 18th June 2021

Amanda Webb — Thu, 17 Jun 2021 19:20:45 +0000

Unmention yourself on Twitter Twitter notifications can become a cluttered place. Particularly if you have that over-enthusiastic business owner or friend that tags you in every single post. And then there are the arguments that people try and get you caught up in. They tag you and all of a sudden there’s a billion replies […]

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Would You Buy A Facebook Smartwatch? Digital Marketing News 11th June 2021

Amanda Webb — Thu, 10 Jun 2021 22:05:22 +0000

Instagram reveal how the algorithm works Instagram has revealed the basics of its Algorithm for the first time. It breaks it down into three sections. The feed and stories, the explore tab, and Reels. Each works slightly differently. Before the algorithm, we were missing up to 70% of posts from the people we followed. The […]

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Instagram Messenger Bots – Digital Marketing News 4th June 2021

Amanda Webb — Fri, 04 Jun 2021 06:24:59 +0000

Instagram messenger bots are here Instagram messaging is a great way to connect with your audience and to sell, but there’s been a problem. You could only access your messages from Instagram itself or from Facebook. You couldn’t manage them from third-party tools. This means messages are easily missed. Not any more. Instagram has opened […]

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Twitter Verify Is Back – Digital Marketing News 28th May 2021

Amanda Webb — Thu, 27 May 2021 21:44:23 +0000

Twitter verification is back Companies, brands and organisations are some of the types of Twitter accounts that will be eligible as Twitter verification re-opens. According to Twitter verification: “… gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy” This makes it an important badge to get for business. Trust […]

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Instagram Pronouns – Digital Marketing News – 14th May 2021

Amanda Webb — Thu, 13 May 2021 21:01:58 +0000

Read before you share says Facebook Sharing link posts without reading could be propagating fake news. Facebook is following Twitter’s lead and prompting users who haven’t read a link, to click before they share. For businesses, this could mean more clicks on posts but it could also decrease sharing and the ability to reach a […]

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Instagram Caption Stickers – Digital Marketing News 7th May 2021

Amanda Webb — Thu, 06 May 2021 15:50:18 +0000

Instagram caption sticker is officially here Video captioning is important for creators. Not only does it mean that your content is accessible to all, but it also means people won’t swipe by if they can’t watch with the sound on. Something people will be doing more of again now lockdown restrictions are lifting. This week […]

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Instagram Creator Shops – Digital Marketing News 30th April 2021

Amanda Webb — Thu, 29 Apr 2021 16:21:16 +0000

Instagram Creator Monetisation Tools Instagram is full of creators (Influencers) and many of these make money from merch stores, affiliates and brand collaborations. And Instagram wants to make all this easier to do within Instagram itself. They will be adding Creator shops, which I’m guessing will help Influencers sell merch. An affiliate platform, making it […]

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Native Instagram Story Scheduling – Digital Marketing News 23rd April 2021

Amanda Webb — Thu, 22 Apr 2021 20:58:33 +0000

Instagram Story Scheduling on Business Suite If you want to put the right story out at the right time on Facebook & Instagram, you’ve had to rely on third-party tools. Until now. Facebook just introduced story scheduling from Business Suite. Click ‘Schedule Story’ from the home screen, choose to schedule and it will be published […]

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Instagram Local Hashtags – Digital Marketing News 16th April 2021

Amanda Webb — Thu, 15 Apr 2021 20:00:27 +0000

LinkedIn adds stay at home mum as a job title Gaps in your CV matter but I’ve always thought that gaps in your LinkedIn profile matter less. Maybe I’m wrong. LinkedIn has just added some new job titles that will fill those gaps. Stay at home mum, stay at home dad and stay at home […]

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Clubhouse Payments – Digital Marketing News 9th April 2021

Amanda Webb — Thu, 08 Apr 2021 16:42:19 +0000

Auto-captions for TikTok Accessibility is important but it’s taken social networks a long time to realise that. This week TikTok announced its latest accessibility tool. Auto-captions for videos. These are going to be available to creators using the US English and Japanese language. When you upload a video you will get the option to auto-caption. […]

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LinkedIn Profile Videos – Digital Marketing News 2nd April 2021

Amanda Webb — Thu, 01 Apr 2021 18:45:51 +0000

LinkedIn Video cover story Wouldn’t it be great to be able to build stronger connections with LinkedIn members before we even connect? A new feature from LinkedIn which is rolling out right now will help you do just that. ‘Video Covers’ will allow you to upload a short video to tell people more about yourself. […]

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Instagram Story Drafts – Digital Marketing News 26th March 2021

Amanda Webb — Wed, 24 Mar 2021 19:59:08 +0000

Instagram Stories Drafts Have you ever started an Instagram story, got distracted, and then had to start again from scratch? Or you’ve created something amazing but it’s the middle of the night. You’d be better waiting until morning to post? You could save your story to your phone and upload later, but you’d still need to add all […]

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Twitter Business Profiles – Digital Coffee: Digital Marketing News 19th March 2021

Amanda Webb — Wed, 17 Mar 2021 21:31:58 +0000

Twitter business profile There’s no difference between a personal and business user on Twitter. But that could be about to change. Twitter is working on business profiles that will showcase more useful information about the business running it. The business will be verified, you’ll be able to add a category, your link will get promoted to a stronger position […]

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Instagram Caption Sticker – Digital Coffee 12th March 2021

Amanda Webb — Thu, 11 Mar 2021 19:43:00 +0000

Instagram Captioning Sticker Captioning videos is becoming a must, both for accessibility and for keeping our audience engaged even with the sound off. Instagram hasn’t been the quickest to embrace video captioning but it looks like it’s on the way. When activated, a caption sticker will auto transcribe story videos, you’ll be able to change the text […]

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Monetise Your Twitter Followers – Digital Marketing News, 5th March 2021

Amanda Webb — Thu, 04 Mar 2021 12:14:22 +0000

Twitter Super Follow If you have a loyal social following, could you monetise that as an extra revenue stream? Twitter is introducing ‘Super followers’ a service that will allow you to charge your followers to get extra content. This could be access to some tweets, a newsletter, or a community. It could be a nice income stream for […]

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Automated Spotify Podcasts – Digital Coffee Digital Marketing New 26th February 2021

Amanda Webb — Thu, 25 Feb 2021 10:43:52 +0000

Company page updates for LinkedIn If you have employees, they could be your biggest advocates on LinkedIn. The latest updates to LinkedIn company pages reflect this. It is adding some features previously only available on a paid tool ‘elevate’. The first one adds a ‘My Company Tab’ to pages. This is a place where employees can find trending and curated content […]

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Instagram Live With 3 Guests – Digital Marketing News 19th February 2021

Amanda Webb — Thu, 18 Feb 2021 12:02:52 +0000

Live ‘Groups’ on Instagram Instagram live has limits that make it less appealing to live streamers. You can do a solo show or you can do an interview show with one other person. You can’t enhance your live with third-party tools. And it’s this that makes it kinda raw and special. One of those limits is about to […]

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Instagram Penalises TikTok Sharing – Digital Marketing News 12th February 2021

Amanda Webb — Wed, 10 Feb 2021 22:46:16 +0000

Instagram algorithm penalises TikTok Sharing Creating content once and sharing on multiple platforms is one way to ensure you reach as many people as possible. If you want to create Instagram Reels it only makes sense to repurpose your Tiktok content. But Instagram doesn’t want you advertising TikTok on their platform. A post from Instagram’s […]

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Pinterest Stories Are Here & They Are Different – Digital Marketing News 5th February 2021

Amanda Webb — Wed, 03 Feb 2021 17:42:46 +0000

Facebook privacy screen for Apple update How can you persuade people to opt into your service if they don’t really want to? This is a problem Facebook is facing both with the new iOS update that will give users the choice to opt into Facebook tracking them. And on WhatsApp where they need to persuade people […]

The post Pinterest Stories Are Here & They Are Different – Digital Marketing News 5th February 2021 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Should You Pay For Online. News? – Digital Coffee Digital Marketing News 29th January 2021

Amanda Webb — Wed, 27 Jan 2021 18:53:22 +0000

Google to pay French publishers for content, but what about Australia? As marketers we produce content for free to grow an audience, to grow trust, and to sell. But it’s different for news sources. They pay journalists to write news stories and we pay to read them. Or that’s the way it used to be before the […]

The post Should You Pay For Online. News? – Digital Coffee Digital Marketing News 29th January 2021 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Invite Only The Right People To Your LinkedIn Company Page With New Filters – Digital Coffee 22nd January 2021

Amanda Webb — Wed, 20 Jan 2021 17:37:29 +0000

DuckDuckGo Becomes the 2nd Largest search engine How much do you care about privacy for your search engine? This month privacy-centric search engine DuckDuckGo became the second largest search engine in the world after Google. But a long way after Google. Google has over 94% of market share, DuckDuckGo 2.25%. This still beats Bing and […]

The post Invite Only The Right People To Your LinkedIn Company Page With New Filters – Digital Coffee 22nd January 2021 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Instagram Business Accounts Get Music – Digital Coffee 15th January 2021

Amanda Webb — Thu, 14 Jan 2021 22:52:09 +0000

Instagram music for business Music is a great way to enhance a story. Until now businesses on Instagram weren’t supposed to have music. This was particularly annoying if you created Reels Many businesses will have seen it appear this week but not as we know it. A new music library of music licenced for business […]

The post Instagram Business Accounts Get Music – Digital Coffee 15th January 2021 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Apple vs Facebook, How iOS 14 Will Impact Your Facebook Ads – Digital Coffee 8th January 2021

Amanda Webb — Thu, 07 Jan 2021 22:03:12 +0000

Apple Facebook Adpocolypse If you use Facebook advertising there will be significant changes to the way you run and measure ads, due to an update to Apple devices. From early 2021 Facebook app users will be prompted to opt-in or out of allowing Facebook to track them off-Facebook. Facebook is changing some elements of ads […]

The post Apple vs Facebook, How iOS 14 Will Impact Your Facebook Ads – Digital Coffee 8th January 2021 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Messenger Bot Restrictions Could Kill Your European Messenger Marketing – Digital Marketing News 11th December 2020

Amanda Webb — Thu, 10 Dec 2020 22:17:48 +0000

Creator Studio Gets A Calendar View It wasn’t so long ago that you couldn’t post to Instagram from the web at all, let alone schedule. When Creator Studio came along and allowed us not just to post but to schedule, our lives became much easier. We can now plan and schedule posts ahead of time. […]

The post Messenger Bot Restrictions Could Kill Your European Messenger Marketing – Digital Marketing News 11th December 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Could Google Be The Next Big Social Network? Digital Marketing News 4th December 2020 – Digital Coffee

Amanda Webb — Thu, 03 Dec 2020 10:44:21 +0000

Google Maps News Feed If you are a local business, I’m sure you know how important it is to appear on Google maps and to have a Google My Business account. In 2021 it’s going to be even more important. Google is adding a newsfeed to Google Maps. In the explore feed you’ll see not […]

The post Could Google Be The Next Big Social Network? Digital Marketing News 4th December 2020 – Digital Coffee appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Soon, You Could Get Verified On Twitter- Digital Marketing News 27th November 2020

Amanda Webb — Thu, 26 Nov 2020 20:47:43 +0000

Twitter Verification Is Coming Back Getting your Twitter profile verified could be a great way to let people know you are a legitimate business. But we haven’t been able to apply for verification since 2017. But that’s changing. Twitter is bringing verification back in 2021 and it wants your feedback. The new verification policy will […]

The post Soon, You Could Get Verified On Twitter- Digital Marketing News 27th November 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Digital Marketing News 20th November 2020 – Twitter Fleets For Everyone

Amanda Webb — Thu, 19 Nov 2020 12:01:37 +0000

Twitter Fleets for all One of the reasons stories on social networks are important is they are immersive. When you click you are committing to watching, they take over the screen. It’s easy to see why they are popular with social networks who want people to spend longer on their platforms. For Twitter there’s another […]

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Google Wants Your Site To Be More User Friendly – Digital Coffee 13th November 2020

Amanda Webb — Thu, 12 Nov 2020 15:22:39 +0000

New Image options for Facebook There’s so much content online that it’s becoming much harder to grab your audience’s attention, even with visual content. Facebook has the same problem. It needs to keep people on their platform longer and stop the fast scroll. It’s testing new ways for users, (personal profiles only at the moment) […]

The post Google Wants Your Site To Be More User Friendly – Digital Coffee 13th November 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Goes All Reddit With UpVoting – Digital Coffee 6th November 2020

Amanda Webb — Thu, 05 Nov 2020 22:50:20 +0000

Upvote & Downvote Facebook Group Comments If you run a Facebook group, unhelpful comments displaying on posts could damage it’s reputation. No one wants to join a group that looks like a big fight, or maybe they will, just to watch the arguments. This week Facebook is testing upvotes and downvotes for comments in Facebook […]

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You May Have To Pay For WhatsApp eCommerce Features – Digital Coffee 30th October 2020

Amanda Webb — Fri, 30 Oct 2020 11:04:44 +0000

Instagram Live Gets An Upgrade Instagram live is a wonderful way to connect to your audience. It’s still Instant and in the moment, and because you can’t (officially) use third party tools to stream, it’s raw and less polished. The problem is it’s fleeting, videos are gone within 24 hours. Not anymore. Instagram have announced […]

The post You May Have To Pay For WhatsApp eCommerce Features – Digital Coffee 30th October 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

You Better Watch Out, Chatbots Are About (on Instagram) – The Digital Coffee 23rd October 2020

Amanda Webb — Fri, 23 Oct 2020 07:08:37 +0000

Instagram Messenger Bots Could Instagram be helping you offer a better service to your customers? This week Facebook announced chatbot integration for Instagram. This will be huge for e-Commerce, and will hopefully give you access to the same tools you have for Facebook. They can help with the sales process, run contests, send reminders and […]

The post You Better Watch Out, Chatbots Are About (on Instagram) – The Digital Coffee 23rd October 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

You’ll Soon Be Shopping Straight From YouTube Videos – Digital Coffee 16th October 2020

Amanda Webb — Fri, 16 Oct 2020 07:24:24 +0000

YouTube Shopping Will Soon Be A Thing If you are a retailer you’ll soon have yet another option for your store. YouTube is working on adding shopping to all its videos, all of them. They are asking creators to tag and track products in their own videos. There’s also a plan to integrate with Shopify, […]

The post You’ll Soon Be Shopping Straight From YouTube Videos – Digital Coffee 16th October 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Is Only Desperate For Your Conversations – Digital Coffee 9th October 2020

Amanda Webb — Fri, 09 Oct 2020 07:37:21 +0000

Facebook Admin Assist, Your Automated Group Moderator As Facebook groups grow, they become harder to manage. You can hire moderators, or even recruit volunteer moderators, but it’s time-consuming. Facebook is about to make it easier to deal with recurring moderation tasks. Admin Assist is a set of rules you can create that will automatically remove specific […]

The post Facebook Is Only Desperate For Your Conversations – Digital Coffee 9th October 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Are you afraid of the WeChatification of Facebook? – Digital Coffee 2nd October 2020

Amanda Webb — Fri, 02 Oct 2020 07:45:38 +0000

Instagram & Facebook DMs Integrate Do you know someone who is an Instagrammer but rarely uses Facebook? Or the other way around? It’s a pain to switch apps to message them. Sometimes you’ll forget, sometimes you won’t bother. Soon it’s going to be much easier to communicate with these people. Facebook just announced that Instagram […]

The post Are you afraid of the WeChatification of Facebook? – Digital Coffee 2nd October 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Wave Farewell To That Pesky Facebook Ad 20% Text Rule – Digital Coffee 25th September 2020

Amanda Webb — Fri, 25 Sep 2020 07:37:23 +0000

Farewell 20% Facebook Ad Text Rule It was a pain. Facebook hates seeing text on ad images. It used to constantly tell you off if you added it. It would threaten to stop your ads or not show them to as many people. They used to use a complicated system to assess whether your image contained more […]

The post Wave Farewell To That Pesky Facebook Ad 20% Text Rule – Digital Coffee 25th September 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Why Would Facebook Want Us To Run Fewer Ads? – Digital Coffee 18th September 2020

Amanda Webb — Fri, 18 Sep 2020 09:28:32 +0000

Facebook wants you to run fewer ads (Kinda) One way to make sure you are getting the best performance from your Facebook ads is to run different variations of the text, images and videos. That way Facebook can identify the top performing versions and deliver them to more people. It also ensures that even if […]

The post Why Would Facebook Want Us To Run Fewer Ads? – Digital Coffee 18th September 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Will Instagram Stories On Facebook Help Us Reach More People? – Digital Coffee 11th September 2020

Amanda Webb — Fri, 11 Sep 2020 12:00:00 +0000

View Instagram Stories on Facebook (without cross-posting) We’ve been able to cross-post our Instagram stories to Facebook for a long while. This gives us the chance to reach even more people with the content we create and means that Facebook has more content and more space to place ads. But this week Instagram and Facebook […]

The post Will Instagram Stories On Facebook Help Us Reach More People? – Digital Coffee 11th September 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Could Australia’s Proposed Legislation Break The Internet? – Digital Coffee 4th September 2020

Amanda Webb — Fri, 04 Sep 2020 08:00:10 +0000

Privacy blurring from YouTube If you want to shoot video outside in an area with people and cars you have a problem. Faces and car reg numbers identify people, you can’t show them without their permission. So what’s the solution? And what if you have older videos up on YouTube that have faces and cars […]

The post Could Australia’s Proposed Legislation Break The Internet? – Digital Coffee 4th September 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Watch Out Amazon, Facebook Is Coming For You – Digital Coffee 28th August 2020

Amanda Webb — Fri, 28 Aug 2020 09:43:11 +0000

Sell From Instagram Live (If you are in the US) One of the things we talked about in The Fabulous Festive Marketing Masterclass was selling using an online live sales event or auction. This will work but the shopping process is complex and needs to be mapped out. But soon, for businesses in the US […]

The post Watch Out Amazon, Facebook Is Coming For You – Digital Coffee 28th August 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Is Facebook Turning Into WeChat? – Digital Coffee 21st August 2020

Amanda Webb — Fri, 21 Aug 2020 07:35:08 +0000

Facebook paid events A few years ago Mari Smith suggested that Facebook may one day become like We Chat, the Chinese social network that facilitates every part of your online life. I may have scoffed but they are getting there. This week they are launching paid events. You’ll be able to sell tickets directly via […]

The post Is Facebook Turning Into WeChat? – Digital Coffee 21st August 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Is Advertising Coming To Facebook Groups? – Digital Coffee 14th August 2020

Amanda Webb — Fri, 14 Aug 2020 13:25:43 +0000

Sponsored posts for Facebook groups If you have a Facebook group with over 1000 members there’s a new way to monitise it. Sponsored posts are brand partnership posts and have been available to pages and creator before. You will be able to charge a brand to advertise to your group or showcase sponsors. If they […]

The post Is Advertising Coming To Facebook Groups? – Digital Coffee 14th August 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Did Instagram Reels Just Steal Tiktok? – Digital Coffee 7th August 2020

Amanda Webb — Fri, 07 Aug 2020 13:46:07 +0000

Will Microsoft Buy TikTok before Trump Bans It? Are overseas governments going to control new social media companies in the future? The trouble with TikTok isn’t going away. This week Microsoft revealed it was interested in buying the tool and the American President says he will ban it if not purchased by an American company. […]

The post Did Instagram Reels Just Steal Tiktok? – Digital Coffee 7th August 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

The End Of Facebook Likes For Pages? – Digital Coffee 31st July 2020

Amanda Webb — Fri, 31 Jul 2020 07:29:33 +0000

Is this the end of the Facebook Like for pages? What’s the difference between a Like and a Follow. Not much, is this why Facebook has decided to demote one? When you like a page you can unfollow all the posts but the like remains. When you follow you follow, it’s a subscription to all […]

The post The End Of Facebook Likes For Pages? – Digital Coffee 31st July 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Holiday Marketing Tips From Digital Marketing Pros

Amanda Webb — Thu, 30 Jul 2020 17:06:25 +0000

How do you plan your digital marketing for the holiday season? How can you make sure you are prepared when it gets busy over Christmas and new year? Want to smash your holiday sales targets? Get your FREE instant access ticket for the Festive Marketing Masterclass. To get you started I asked my marketing friends […]

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Is It Too Late For Snapchat To Embrace Business Accounts? – Digital Coffee 17th July 2020

Amanda Webb — Fri, 17 Jul 2020 12:42:32 +0000

Snapchat Launches Brand Accounts Did you know that most Snapchat users are aged between 13 & 24? And that there is over 18.5 million users in the UK? And that 61% of them are female? https://www.statista.com/statistics/315405/snapchat-user-region-distribution/ https://www.statista.com/statistics/933948/snapchat-global-user-age-distribution/ If that’s your audience take another look at Snapchat. Particularly because this week they’ve handed us new business […]

The post Is It Too Late For Snapchat To Embrace Business Accounts? – Digital Coffee 17th July 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

The Trouble With TikTok – The Digital Coffee 10th July 2020

Amanda Webb — Fri, 10 Jul 2020 09:54:09 +0000

Facebook have released a Christmas marketing guide and planner It seems wrong to talk about Christmas and the holiday season in July but to avoid a last-minute panic it’s a good idea to start planning your festive marketing now. This week Facebook released their Christmas marketing guide. It’s packed with tips for getting started with […]

The post The Trouble With TikTok – The Digital Coffee 10th July 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Hashtags On Facebook Are A Thing Now – Digital Coffee 3rd July 2020

Amanda Webb — Fri, 03 Jul 2020 16:00:11 +0000

Why are big companies boycotting FB ads? Do your customers care about civil rights issues? Would you let this direct your advertising spend? Large companies around the world are boycotting Facebook ads for the month of July in protest on hate speech policies. Unlike Twitter Facebook had left tweets by the American President unlabelled on […]

The post Hashtags On Facebook Are A Thing Now – Digital Coffee 3rd July 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Instagram & YouTube Want Your Ecommerce Advertising Dollars – Digital Coffee 26th June 2020

Amanda Webb — Fri, 26 Jun 2020 13:32:31 +0000

More businesses will be able to sell from Instagram Instagram shopping tags have been hard to get for businesses but from July 9th more businesses will have access to them even if they don’t sell multiple products. Shoppable tags appear on posts in the feed and in stories. When clicked they lead you through […]

The post Instagram & YouTube Want Your Ecommerce Advertising Dollars – Digital Coffee 26th June 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

People Are Doing Their Grocery Shopping On Pinterest – The Digital Coffee 19th June 2020

Amanda Webb — Fri, 19 Jun 2020 13:37:56 +0000

Go Live From Facebook Portal Imagine going live to Facebook without having to fiddle around with your phone or your computer. Imagine having a permanent device set up that you could just click a button and bam your live on your page or in your group. An update to Facebook’s smart video calling device Portal […]

The post People Are Doing Their Grocery Shopping On Pinterest – The Digital Coffee 19th June 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Twitter Says Read Before You Tweet – Digital Coffee 12th June 2020

Amanda Webb — Fri, 12 Jun 2020 09:35:02 +0000

Facebook makes it easier to see business page messages Facebook Messenger makes it really simple to see your personal Facebook messages. Now it will make it easier to stay on top of your business messages too. Instead of having to click through multiple interfaces, you’ll now be able to ‘toggle’ between your personal account inbox […]

The post Twitter Says Read Before You Tweet – Digital Coffee 12th June 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Wants To Do Your Email Marketing – Digital Coffee 5th June 2020

Amanda Webb — Fri, 05 Jun 2020 14:04:43 +0000

Facebook wants to send your email marketing for you Email marketing is one of the three pillars of digital marketing and now Facebook wants to take control of yours. A new feature from the network will allow you to send marketing emails via your Facebook page. Page admins will be able to upload contacts and […]

The post Facebook Wants To Do Your Email Marketing – Digital Coffee 5th June 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Google Takes On Facebook With A New Ad Type – The Digital Coffee 29th May 2020

Amanda Webb — Fri, 29 May 2020 16:36:07 +0000

Google Discovery Ads Take On Facebook Google ads have traditionally been different to social ads because they rely on ‘search intent’. They show you ads based on what you type into the Google search bar. This week Google launched ‘Discovery Ads’ a new ad type that works differently and will compete with Facebook ads. These […]

The post Google Takes On Facebook With A New Ad Type – The Digital Coffee 29th May 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

What’s Your Problem? How To Write Effective Marketing Posts Using My 3 Step Formula

Amanda Webb — Mon, 25 May 2020 13:26:48 +0000

“They love talking about themselves.” Has anyone ever uttered those words as a compliment? Probably not. So why is it that when businesses create content, they generally talk about themselves? How great they are, when they were established, what wonderful things they sell. If you’re cringing in your seat reading this, it’s OK. There’s a fix. […]

The post What’s Your Problem? How To Write Effective Marketing Posts Using My 3 Step Formula appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

We’ll All Be Shopping On Facebook Soon – The Digital Coffee 22nd May 2020

Amanda Webb — Fri, 22 May 2020 16:17:11 +0000

Facebook shops are here Selling products from Facebook just got easier. No more friction, no more waiting for websites to load. Customers will be able to buy directly from you on Facebook or Instagram. Small businesses will be able to set up shops where customers can browse products, add them straight to the cart and […]

The post We’ll All Be Shopping On Facebook Soon – The Digital Coffee 22nd May 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Twitter Scheduling Is Coming – Digital Coffee 15th May 2020

Amanda Webb — Fri, 15 May 2020 12:32:24 +0000

Twitter scheduling coming to the web? Inbuilt Twitter scheduling always required a Twitter ad account or using TweetDeck Soon you may be able to schedule from Twitter Why has it taken so long? Handy for business owners But don’t schedule and run Google lens translates handwritten notes Do you prefer hand written notes or typed […]

The post Twitter Scheduling Is Coming – Digital Coffee 15th May 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Is Twitter About To Hide ReTweet Counts? – The Digital Coffee 8th May 2020

Amanda Webb — Fri, 08 May 2020 14:48:55 +0000

More ads on Facebook livestreams Previously ads in live streams were only available in gaming streams Now coming to pre-vetted entertainment, news and sports partners Will include pre-roll ads, image under video ads and mid-roll ads that play on the main screen as live continues playing in a small window Advertisers can choose to block […]

The post Is Twitter About To Hide ReTweet Counts? – The Digital Coffee 8th May 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

TikTok & Instagram Go Head To Head With Donation Stickers – Digital Coffee 1st May 2020

Amanda Webb — Fri, 01 May 2020 12:36:34 +0000

Donate to charity fundraisers using Instagram Want to raise money for a good cause? Create a fundraiser using Live 100% of donations go to the charity Swipe right from the camera Choose a non-profit, split by Covid 19, people you follow, popular. Mine brought up Irish charities Anyone can run one – donate your webinar, […]

The post TikTok & Instagram Go Head To Head With Donation Stickers – Digital Coffee 1st May 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Changes Its Mind On Campaign Budget Optimisation – Digital Coffee 24th April 2020

Amanda Webb — Fri, 24 Apr 2020 13:11:58 +0000

Facebook won’t force us to use Campaign Budget Optimisation Wow We’ve been preparing for so long Machine learning on FB is good, so CBO is still a good thing Use it so Facebook can identify strongest audiences and placements Don’t use it when you want Facebook to show all your audiences and placement split tests […]

The post Facebook Changes Its Mind On Campaign Budget Optimisation – Digital Coffee 24th April 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Gives Us Time Out – Digital Coffee 17th April 2020

Amanda Webb — Fri, 17 Apr 2020 15:52:46 +0000

YouTube Video Builder Create 6 or 15 second video from images text and logos Can’t download or use elsewhere Making it easier for people to get into ads Sign up for Beta: https://services.google.com/fb/forms/videobuilderbeta/ https://www.blog.google/products/ads/youtube-video-builder/ YouTube chapters Break a show into named sections When you hover over scrub bar title comes up Give your chapters timestamps […]

The post Facebook Gives Us Time Out – Digital Coffee 17th April 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Pinterest Shopping Is Hot For Small Business – Digital Coffee 10th April 2020

Amanda Webb — Fri, 10 Apr 2020 14:30:36 +0000

WhatsApp Cracks Down On Message Forwarding Messages that have even forwarded many times can only be forwarded to one contact at a time A Double arrow indicates a message has been forwarded more than 5 times Corona forwarding has been a problem But some forwarding of entertaining content is good. https://blog.whatsapp.com/Keeping-WhatsApp-Personal-and-Private LinkedIn Events Available To […]

The post Pinterest Shopping Is Hot For Small Business – Digital Coffee 10th April 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Do You Struggle To Post Content Consistently? This Is For You

Amanda Webb — Tue, 07 Apr 2020 09:45:04 +0000

We all know them. Those super annoying people who have somehow posted to their blog, their YouTube channel, send to their mailing list, update their Facebook page every hour/day/week for a bazillion years. They are the super consistents. The people who somehow do what most of us fail to do. Get their content out there […]

The post Do You Struggle To Post Content Consistently? This Is For You appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Ups Its Video Game – Digital Coffee 3rd April 2020

Amanda Webb — Fri, 03 Apr 2020 16:41:01 +0000

Instagram considering adding more than one person to live This could be great but it takes computing power More pressing issues… More stability, more features, making available on the web Love that he used Insta stories to share this https://www.facebook.com/groups/socialgeekout/permalink/1416623398518081/ New Selfie stickers on Insta Choose the sticker Choose an emoji to replicate It becomes […]

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LinkedIn Gets Some Chatbot Action – Digital Coffee 27th March 2020

Amanda Webb — Fri, 27 Mar 2020 16:25:30 +0000

Instagram tests saving live to IGTV When you finish you can share to story and IGTV Get more people creating which will give them more ad space Makes sense https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/ Instagram giftcards Add links to your profile and story stickers to sell gift cards Add other purchase options like delivery options Under ‘edit profile’ This […]

The post LinkedIn Gets Some Chatbot Action – Digital Coffee 27th March 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

What Video Platform Works Best For Marketiers? – Digital Coffee 13th March 2020

Amanda Webb — Mon, 16 Mar 2020 14:54:42 +0000

This week on the Digital Coffee 📚You’ll soon be able to crosspost stories from Facebook to Instagram 🔎Study shows which video platforms are growing for business 👋Goodbye messenger explore Facebook test crossposting to Insta Stories More integration For profiles only possibly Good news for Facebook focused businesses Are Facebook doing this to convert more users […]

The post What Video Platform Works Best For Marketiers? – Digital Coffee 13th March 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Stories Stories Everywhere – Digital Coffee 6th March 2020

Amanda Webb — Wed, 11 Mar 2020 13:18:53 +0000

This week on the Digital Coffee 🗨️LinkedIn & Twitter launch stories 🥤You will soon get link juice for no-follow links 💵Be ready for the latest Facebook ads change LinkedIn stories Attract younger users? Capture more engagement? Do we need this on LinkedIn? https://www.linkedin.com/pulse/testing-new-conversational-format-linkedin-stories-pete-davies/ Thanks Christine Gritomon for her contribution https://www.gritmon.com/ Campaign Budget Optimisation Is Now […]

The post Stories Stories Everywhere – Digital Coffee 6th March 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Do LinkedIn Want Us To Use More Gifs? – Digital Coffee 28th Feb 2020

Amanda Webb — Fri, 28 Feb 2020 15:37:48 +0000

😱LinkedIn wants you to use more Gifs 🐦Twitter tells us how to write better tweets 📹Creator studio from Facebook goes mobile Creator Studio from Facebook app Out for iOS and Android You can view posts you have created on desktop You can’t create posts (yet) Only Facebook so far (no Insta) Track video engagement Mari […]

The post Do LinkedIn Want Us To Use More Gifs? – Digital Coffee 28th Feb 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Could Twitter Be About To Launch Stories? – Digital Coffee 21st February 2020

Amanda Webb — Sat, 22 Feb 2020 12:02:29 +0000

This week on the Digital Coffee 🤔What LinkedIn Tool do we need to say goodbye to? 🐦Could Twitter be about to launch stories? 🔘Facebook gives us more newsfeed control Say goodbye to LinkedIn Sales Navigator Extension Made it easy to connect to people from your Gmail inbox You could view profiles of the people who […]

The post Could Twitter Be About To Launch Stories? – Digital Coffee 21st February 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How Do Younger People Use Social Media? – Digital Coffee 14th Feb 2020

Amanda Webb — Fri, 14 Feb 2020 21:52:26 +0000

This week on the Digital Coffee 🙌At last, you can trim your Insta stories in app ⏫Upload to TikTok from the web 💬How are younger people using social media? Instagram testing story trimming tool At last Cut out the rubbish at the beginning and end of your clips Love this – more you do native […]

The post How Do Younger People Use Social Media? – Digital Coffee 14th Feb 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

What Did Facebook Tell Us At The Superbowl – Digital Coffee 7th Feb 2020

Amanda Webb — Thu, 13 Feb 2020 09:51:18 +0000

This week on the Digital Coffee This week on the Digital Coffee ☕️ Friday 9.30am GMT Question: Do you use Facebook groups? 🧑‍🤝‍🧑Facebook goes all in on groups 💨Did WhatsApp stop working on your phone? 💬Facebook messenger one time messages. What are they? Reply to stories with a Gif on Instagram Good way to get […]

The post What Did Facebook Tell Us At The Superbowl – Digital Coffee 7th Feb 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Instagram Reveals How The Algorithm Works – Digital Coffee 31st January 2020

Amanda Webb — Wed, 05 Feb 2020 16:08:40 +0000

This week on the Digital Coffee ☕️Friday 9.30am GMTQuestion: Will you clear your Facebook history? 🟪What is Byte and why should we care?📢Instagram reveals the truth about the algorithm🔒Finally, Facebook clear history tool is here What is Byte & Why Should We Care? From the founder of vine 6 second looping videos Edit in camera […]

The post Instagram Reveals How The Algorithm Works – Digital Coffee 31st January 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

The IGTV Button Has Gone – Digital Coffee 24th January 2020

Amanda Webb — Fri, 24 Jan 2020 16:00:02 +0000

This week on the Digital Coffee Question: Do you use filters on Instagram? 🤯Facebook change their mind about WhatsApp ads 🔼Uploading to IGTV just got easier 🤳Are Insta filters over? TikTok Self Serve Ads Are Here Apply for access Limited categories for your business to fit into (I want with training) Having influencers or recognizable […]

The post The IGTV Button Has Gone – Digital Coffee 24th January 2020 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook World Domination – Digital Coffee 17th January 2020

Amanda Webb — Mon, 20 Jan 2020 09:28:03 +0000

This week on the Digital Coffee ➿Boomerang gets an upgrade 👁️Facebooks Lookalike audiences are changing 📩Instagram DMs on the web New Boomerang Effects For Insta Stories Slo Mo Echo Duo Create your Boomerang and then edit Trim Choose effect Add filters to boomerang (is that new?) Not included in the stand alone app yet https://www.socialmediatoday.com/news/instagram-adds-new-boomerang-modes-and-capability-to-trim-boomerang-loops/570248/ […]

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Is It Over For Instagram? – The Digital Coffee 10th January 2020

Amanda Webb — Wed, 15 Jan 2020 17:46:14 +0000

This week on the Digital Coffee 📉Say goodbye to Audience insights from Twitter 🖼️Instagram growth is slowing 💰WhatsApp ads are on the way Twitter to remove audience insights Gives you demographic data and more about your followers Knowing this information is crucial to marketers Will it replace it with something (conversation insights)? The audience insights […]

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3 Words, 1 Year – How To Keep Your Business Resolutions Working Beyond January

Amanda Webb — Fri, 10 Jan 2020 15:03:58 +0000

New Year’s Resolutions are made to be broken. You know it, a few days into the new year and you’ll already be wondering how you can keep up with all the things you promised yourself. It’s worse when it’s a resolution for your business. Keeping or breaking it could be the difference between profit and… […]

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The Christmas Stocking Of Digital Marketing Predictions – The Digital Coffee 20th December 2019

Amanda Webb — Fri, 20 Dec 2019 11:11:24 +0000

This week on the Digital Coffee 👥LinkedIn adds new group features 🐦Twitter makes list sharing better 🔫Insta influencers can no longer sell guns… New LinkedIn Group Features Could this mean LinkedIn groups get a resurgence? Moderate posts before publication Easier to block group members (from comments) Search topics Better notifications Amongst others https://www.socialmediatoday.com/news/linkedin-adds-new-features-for-groups-to-help-boost-engagement/569284/ New Twitter […]

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Social Networks Are Getting Creative – Digital Coffee 13th December 2019

Amanda Webb — Thu, 19 Dec 2019 12:41:18 +0000

This week on the Digital Coffee ⚡️New Instagram Story Features 🐦Easy Gifs for iPhone Twitter users 🎬Canva video is coming Instagram layout mode for stories Layout is a collage tool for Insta, now testing for stories Great way to show off a selection of products, a process, staff or make something creative https://www.socialmediatoday.com/news/instagrams-now-testing-its-new-layout-options-for-instagram-stories-frames/568857/ Instagram shoutouts […]

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Is TikTok Evil? – Digital Coffee 6th December 2019

Amanda Webb — Wed, 11 Dec 2019 13:08:02 +0000

This week on the Digital Coffee Question: Do your kids use TikTok? 👹Is TikTok secretly evil? 🎉Twitter helps with your content schedule for 2020 🐦Update to Twitter ads measurement Should we be worried about TikTok? Leaked documents show the network was restricting reach on posts from people with disabilities, people who appeared to be homosexual, […]

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Black Friday Deals For Digital Marketers – Digital Coffee 29th November 2019

Amanda Webb — Fri, 29 Nov 2019 17:41:00 +0000

This week on the Digital Coffee Question: What are you buying in the Black Friday sales? 🐦Twitter will delete inactive accounts 👭Say goodbye to ‘Live With’ on Facebook ⚫️Black Friday Deals For Digital Marketers Twitter will delete your account if you haven’t logged in for 6 months Releasing that user name you want Releasing your […]

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Inbuilt Twitter Scheduling Is Here! – Digital Coffee 22nd November 2019

Amanda Webb — Mon, 25 Nov 2019 17:59:54 +0000

This week on the Digital Coffee ☕️ Friday 9.30am GMT Question: Do you tweet? 🎉At last! In built Twitter scheduling is here 🎬New video stats on Facebook 🤓Conversation insights from Twitter Snapchat long mid roll ads Most annoying thing ever Up to 3 minutes – so businesses can reuse existing assets rather than cut down […]

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New Twitter Features For 2020 – Digital Coffee 15th November 2019

Amanda Webb — Wed, 20 Nov 2019 18:48:32 +0000

This week on the Digital Coffee Question: Who’s thinking about TikTok? 😏TikTok features coming to Instagram ⏱Google flags slow loading sites ➡️The return of LinkedIn page invites New Twitter features in 2020? Remove me from this conversation Don’t allow RT of this tweet Don’t allow people to @mentionn me without my permission Remove this @mention […]

The post New Twitter Features For 2020 – Digital Coffee 15th November 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Should You Go To Social Media Marketing World?

Amanda Webb — Mon, 18 Nov 2019 14:51:31 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. Have you considered going to Social Media Marketing World? Do you watch people attending […]

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The Big FACEBOOK Rebrand – Digital Coffee 8th November 2019

Amanda Webb — Tue, 12 Nov 2019 13:10:12 +0000

This week on the Digital Coffee Question: Have you ever shopped on Pinterest? 🤔Facebook rebrands as FACEBOOK 📊Facebook ads metrics being removed and changed 🎨Instagram story guide from Instagram Facebook Messenger IceBreakers Will we be able to customise more? Use in conjunction with automated replies https://developers.facebook.com/blog/post/2019/10/30/messenger-graph-api-v5-release/ Remove stories from Facebook and Insta at the same […]

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Is Twitter Banning Ads A Business Move? – Digital Coffee 1st November 2019

Amanda Webb — Wed, 06 Nov 2019 17:12:16 +0000

This week on the Digital Coffee ☕️ 🎄CHRISTMAS MARKETING TIPS🎄 🦇Twitter calls a halt to political ads 👻Snapchat adds another cool AR feature 🎃Video marketing stats for 2020 Twitter stops all political ads Facebook now in the spotlight Generally people seem to think it’s a good idea Will this stop aggressive political ad practices? But […]

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Content Is No Longer King – All Hail Engagement

Amanda Webb — Thu, 31 Oct 2019 17:31:47 +0000

Content was king. I dethroned him. I snuck up behind him when he wasn’t looking and installed Engagement in his place. As marketers, we’d fallen under the spell of the Content King. He’d told us to worship him and no one else. He’d tried to hide engagement from us with his immense size. We kept […]

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Digital Coffee 25th October 2019 – Where Has Facebook Scheduling Gone?

Amanda Webb — Tue, 29 Oct 2019 16:24:50 +0000

This week on the Digital Coffee Question: Do you watch IGTV? 😡Where has Facebook scheduling gone? 🤔Facebook change the way they calculate Impressions 📝Are Instagram lists on the way Instagram removing filters that suggest plastic surgery Announcement from Spark AR the platform for creating your now Instagram filters Removing effects associated with plastic surgery from […]

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LinkedIn Events Are Back – The Digital Coffee 18th October 2019

Amanda Webb — Tue, 22 Oct 2019 10:03:12 +0000

This week on the Digital Coffee Question: Between 1-10 how prepared are you for Holiday marketing? 🎉LinkedIn events are back and they rock 🤔Instagram create mode making us more interesting? 🙊Twitter considering disappearing tweets Threads from Instagram A separate messenger app for communicating with your ‘Close friends’ list Seperate work from pleasure Shows more people […]

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Here’s Why You Need To Measure Social Media Engagement Rate (And How)

Amanda Webb — Tue, 15 Oct 2019 11:04:48 +0000

There’s one statistic you can measure on social media that is magic. It has the power to tell you if your audience appreciates your posts and content on social media (even when the algorithms strike). It will show you what your followers love and what they don’t. Want to know what it is and how […]

The post Here’s Why You Need To Measure Social Media Engagement Rate (And How) appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Prove You Are As Good As You Say You Are On LinkedIn – The Digital Coffee

Amanda Webb — Fri, 20 Sep 2019 10:27:53 +0000

This week on the Digital Coffee Question: Where do people prefer to watch stories? Facebook, Instagram or Snapchat? 🤔New Interactive Facebook ads ⚡Fabulous Facebook Live Features 🤹Buff up your LInkedIn profile with skills tests Verify Your Skills On LinkedIn with Tests Skills Assessments: short, multiple-choice tests that users can take to verify their knowledge in […]

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How To Apply For A ‘Trading Online Voucher’ In Ireland

Amanda Webb — Tue, 17 Sep 2019 19:14:46 +0000

If you are based in Ireland you can apply for an ‘Trading Online Voucher’ that can help you fund part of your online marketing, including your strategy. Carmel Seery tells us how to apply and what’s involved in this post. Have you heard of the Trading Online Voucher? Did you know that only 23% of […]

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What works on Instagram? Digital Coffee 13th September 2019

Amanda Webb — Fri, 13 Sep 2019 10:21:52 +0000

This week on the Digital Coffee ☕️ Question: Do your photos or videos get the best engagement on Instagram? 🛍New Facebook shopping ads 🙊Instagram trying its own version of TikTok 💡What works on Instagram? Is Instagram about to copy TikTok ‘Clips’ Add music Create multi shot story Speed it up or slow it down https://wongmjane.com/blog/ig-clips […]

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How To Get Your Audience To Recognise You Every Time Using 3 Words And A Doppelganger

Amanda Webb — Tue, 10 Sep 2019 16:19:31 +0000

I’m listening to Duke Special on Spotify right now. I’m pretty sure that even if he wasn’t playing a tune I knew, I’d know it was him. If you’re not familiar with his music, here’s a sample. I’d know it was him because: He sings in a distinctive Northern Irish accent There are bass drums and […]

The post How To Get Your Audience To Recognise You Every Time Using 3 Words And A Doppelganger appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Hiding Like & Reaction Counts On Facebook – Digital Coffee 6th September 2019

Amanda Webb — Fri, 06 Sep 2019 10:05:52 +0000

This week on the Digital Coffee Question: Have likes gone down on Insta since they started hiding them? 👍Facebook may hide like counts on posts ✂️At last trim the chaff from your live videos 💡New Facebook story sticker An end to Facebook likes Discovered by Jane Manchun Wong Remember before the like? Me either Apparently […]

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The Second Marketing New Year Is Here – Digital Coffee 30th August 2019

Amanda Webb — Fri, 30 Aug 2019 10:07:18 +0000

THE DIGITAL COFFEE IS BACK AFTER A SUMMER BREAK This week on the Digital Coffee Question: Do you have an autumn content plan mapped out? 📸Instagram scheduling from desktop is here 📌Pinterest tells us what’s trending NOW ❌You can clear your Facebook history in Ireland Instagram scheduling from desktop is really a thing… Not fully […]

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How To Create Time-Saving Reusable Template Emails That Wow Your Customers (Plus Cool Tool)

Amanda Webb — Tue, 27 Aug 2019 21:28:05 +0000

Picture this, an email lands in your Inbox. It’s an enquiry from a potential customer. Do you: Say yay to yourself but put off dealing with it until later? Respond immediately and hastily often leaving important information out? Decide to respond immediately but ponder for hours over what you should write? Respond immediately and perfectly […]

The post How To Create Time-Saving Reusable Template Emails That Wow Your Customers (Plus Cool Tool) appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How To Use The Hello Hook Formula To Convert Your Website Visitors (With examples)

Amanda Webb — Tue, 20 Aug 2019 13:53:39 +0000

Is it obvious when someone visits your website what you do? What you offer? What they can buy from you and how they buy? It’s surprisingly hard to know the answer. If you aren’t sure, ask a friend, or better, a stranger to tell you. Watch them navigate your site, are they clicking where you want […]

The post How To Use The Hello Hook Formula To Convert Your Website Visitors (With examples) appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Are You Neglecting Your Thank You Page? (Plus Examples)

Amanda Webb — Tue, 13 Aug 2019 15:36:16 +0000

Let’s take a moment to think about all the sad and neglected thank you pages on websites around the world. A vital part of your online marketing strategy, they are often forgotten about, unpopulated or worse, never created at all. A thank you page might seem like an afterthought but they are an essential part […]

The post Are You Neglecting Your Thank You Page? (Plus Examples) appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Decreases The Length & Size Of Mobile Posts – Digital Coffee 26th July 2019

Amanda Webb — Wed, 31 Jul 2019 18:14:40 +0000

This week on the Digital Coffee ☕️ Question: Are you watching Facebook stories? 🙈New Facebook mobile post format and it’s hard on business 🕺Retweet + Retweet with comment the same tweet 📈Snapchat is on the rise again Facebook Stories On Desktop Oh MY Big focus New viewing options No more DMs with reactions Better but […]

The post Facebook Decreases The Length & Size Of Mobile Posts – Digital Coffee 26th July 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20

Amanda Webb — Mon, 29 Jul 2019 16:25:40 +0000

This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2. I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […]

The post How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

You Can Now Schedule Twitter Live – Digital Coffee 19th July 2019

Amanda Webb — Wed, 24 Jul 2019 16:27:05 +0000

This week on the Digital Coffee ☕️ Question: New Twitter, love it or hate it? 🍾At last you can schedule Twitter Live 🙈Instagram hiding likes on posts in Ireland 🎅Facebook is thinking Christmas already Instagram Hiding Like Counts In Ireland Good or bad? Takes pressure off More focus on comment More influencer research required https://twitter.com/instagram/status/1151605657642029056 […]

The post You Can Now Schedule Twitter Live – Digital Coffee 19th July 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Is It OK? What Can Satirical TV Tell Us About Hashtags?

Amanda Webb — Mon, 22 Jul 2019 19:07:10 +0000

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […]

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How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18

Amanda Webb — Tue, 16 Jul 2019 16:38:03 +0000

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […]

The post How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Are Facebook About To Remove Advertising To Page Fans? – Digital Coffee 12th July 2019

Amanda Webb — Tue, 16 Jul 2019 12:18:13 +0000

This week on the Digital Coffee ☕️ Question: Do you still like new Facebook pages? 💬Facebook are getting rid of advertising to page fans 🎉Instagram engagement rates are down 🛎️New focus options for Insta Stories Instagram anti-bully features Warning ‘We’re asking users to rethink comments that are similar to others that have been reported’ Restrict […]

The post Are Facebook About To Remove Advertising To Page Fans? – Digital Coffee 12th July 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

50% of People Look At Instagram Explore A Month – Digital Coffee 5th July 2019

Amanda Webb — Tue, 09 Jul 2019 20:41:08 +0000

This week on the Digital Coffee Question: When did you last look at a Twitter list? 💬New Instagram stickers for chatting 🎉Facebook custom audience sizing for ads is back 🛎️LinkedIn company pages get CTA buttons Invite connections to follow your LinkedIn page Good or bad? Just like Facebook Instagram chat stickers Build a chat around […]

The post 50% of People Look At Instagram Explore A Month – Digital Coffee 5th July 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold

Amanda Webb — Wed, 03 Jul 2019 13:27:36 +0000

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […]

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The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16

Amanda Webb — Tue, 25 Jun 2019 18:21:29 +0000

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […]

The post The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15

Amanda Webb — Tue, 18 Jun 2019 16:47:38 +0000

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […]

The post How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Firefox Values Your Privacy And It’s Bad News For Marketers – Digital Coffee 7th June 2019

Amanda Webb — Mon, 10 Jun 2019 12:19:36 +0000

This week on the Digital Coffee ☕️ Question of the day: Do follower counts matter? 🚧Firefox blocks Google Analytics trackers (and more) 🏃‍♀️Facebook stories now have slomo and it’s fun 👍Facebook tweak their algorithm Add multiple Twitter accounts on Desktop Yay So helpful for social media managers Up to 5 accounts just like Insta Facebook […]

The post Firefox Values Your Privacy And It’s Bad News For Marketers – Digital Coffee 7th June 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14

Amanda — Tue, 04 Jun 2019 20:47:31 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […]

The post How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

IGTV Goes Horizontal – Digital Coffee 31st May 2019

Amanda Webb — Tue, 04 Jun 2019 08:27:54 +0000

This week on the Digital Coffee ☕️ Question of the day: Do follower counts matter? 👫Go live with guests on Twitter 🎬IGTV allows landscape video 🐦Become the next @Twitter Twitter live with guests is here Audio only Great for interviews Competitor to Instagram? https://twitter.com/Twitter/status/1133786992628719616 IGTV goes horizontal Easier for creators to repurpose Videos uploaded can […]

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How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13

Amanda Webb — Tue, 28 May 2019 12:34:39 +0000

Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […]

The post How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12

Amanda Webb — Tue, 21 May 2019 10:48:04 +0000

Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […]

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Digital Coffee – Is The Death Of The Facebook Pixel Imminent? – 17th May 2019

Amanda Webb — Sun, 19 May 2019 14:44:54 +0000

This week on the Digital Coffee ☕️ Question of the day: Have you used YouTube ads? 💀Is the death of the Facebook Pixel imminent? 🤖Insta could send users warnings about follow growth apps 🕵️‍♀️New(ish) profile privacy tools from Facebook The death of the Facebook pixel? Happening in the coming months Delete all data and tell […]

The post Digital Coffee – Is The Death Of The Facebook Pixel Imminent? – 17th May 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11

Amanda Webb — Tue, 14 May 2019 20:31:37 +0000

How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […]

The post How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Digital Coffee – Facebook Video & The Algorithm – 10th May 2019

Amanda Webb — Mon, 13 May 2019 11:23:23 +0000

This week on the Digital Coffee ☕️ Question of the day: Were you aware of Instagram Shadowbanning? 👻Instagram admits shadow banning is a thing 📼Facebook algorithm changes and it’s all about video 🕺Add gifs to quote tweets Instagram finally admits shadow banning is a thing Not all posts or accounts are eligible to be surfaced […]

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How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10

Amanda Webb — Tue, 07 May 2019 16:11:09 +0000

People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […]

The post How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

What You Need To Know About The Facebook & Instagram Changes After f8 – Digital Coffee 3rd May 2019

Amanda Webb — Mon, 06 May 2019 15:15:49 +0000

This week on the Digital Coffee ☕️ Question of the day: Do you look at notifications more than the feed? f8 special. What’s new on Facebook and Instagram after Facebook’s big developer conference. Facebook redesign App rolling out now Website rolling out later this year Groups tab Groups are all over notifications More groups in feed […]

The post What You Need To Know About The Facebook & Instagram Changes After f8 – Digital Coffee 3rd May 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9

Amanda Webb — Tue, 30 Apr 2019 21:08:06 +0000

30-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […]

The post How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Instagram Quiz Stickers Are Here – Digital Coffee 26th April 2019

Amanda Webb — Fri, 26 Apr 2019 15:34:13 +0000

This week on the Digital Coffee ☕️ Question of the day: Do you use Snapchat? ❔Instagram story quiz stickers are her 🌚Facebook ads manager is getting a facelift 🐦Twitter account switching coming to desktop? Yay Instagram story quiz stickers are here New way to engage your audience Multi choice question with a correct answer Make […]

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Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8

Amanda — Tue, 23 Apr 2019 22:43:13 +0000

What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […]

The post Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Facebook Says No To Engagement Baiting In Video – Digital Coffee 19th April 2019

Amanda Webb — Tue, 23 Apr 2019 07:40:02 +0000

Question of the day: What would make Twitter better Twitter mute comments Hide replies that don’t contribute to the conversation Experiment rolling out in June Original poster has control “Could help encourage people to present their thoughts and opinions in a more polite and less abusive fashion” If you hide the tolls it could stop […]

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How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes?

Amanda Webb — Tue, 16 Apr 2019 19:35:38 +0000

You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […]

The post How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019

Amanda Webb — Tue, 16 Apr 2019 10:02:13 +0000

Shownotes LinkedIn Reactions Just like Facebook I am happy https://blog.linkedin.com/2019/april-/11/introducing-linkedin-reactions-more-ways-to-express-yourself Twitter testing swipe to like Like Tinder I think I’d prefer some consistency across channels like double tap to like And I’d just love reactions https://twitter.com/MattNavarra/status/1116363237753335810 Facebook video guidelines 3 mins long HD Tags Description Thanks Linda Denny https://www.facebook.com/lindy.denny Twitter testing conversation tools Author and […]

The post LinkedIn Reactions Are Here And We’re Going To Love Them – DigitalCoffee 12th April 2019 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.

Can A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6

Amanda Webb — Tue, 09 Apr 2019 21:08:37 +0000

Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […]

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Can T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5

Amanda Webb — Tue, 02 Apr 2019 21:31:45 +0000

I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […]

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How To Prepare Your Facebook Ads For Better Results, Better Sales and Better Return On Investment

Amanda Webb — Tue, 02 Apr 2019 10:35:34 +0000

Look at that ‘Boost’ button. It’s calling you. Facebook make advertising so easy, don’t they? But is it really that simple? Hitting the Boost or Promote Page buttons without planning is a gamble. Sometimes it works, at others, it feels like a waste of money. I think you already know that the Boost button isn’t […]

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Kelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4

Amanda Webb — Tue, 26 Mar 2019 16:23:39 +0000

Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […]

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How To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3

Amanda Webb — Mon, 18 Mar 2019 16:13:30 +0000

The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […]

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How To Use LinkedIn For Networking At Events And Conferences

Amanda Webb — Thu, 14 Mar 2019 21:58:27 +0000

I have a bundle of business cards I’ve picked up from people and I’ve no clue when, where or who I got them from. All that networking, all those connections… lost. But I’m determined not to let that happen again. I have a plan and it involves LinkedIn. And it starts with… The LinkedIn QR […]

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Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

Amanda Webb — Mon, 11 Mar 2019 22:05:31 +0000

The Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […]

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Wait! This Isn’t The Blogcentric Podcast

Amanda Webb — Mon, 11 Mar 2019 21:59:46 +0000

Blogcentric is coming of age. After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […]

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Content Calendar Tools that Kill Brain Mush (Plus Downloads)

Amanda Webb — Mon, 18 Feb 2019 18:36:22 +0000

Have you ever sat at your keyboard trying to decide what content to create for your business today? Maybe you’re even doing that right now and it’s your procrastination that has brought you here. For once, maybe that procrastinating has brought you somewhere helpful. We’re going to talk about content calendar tools that will help […]

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Top Tools To Stop Your Procrastination And Actually Create A Customer Persona

Amanda Webb — Fri, 08 Feb 2019 15:46:10 +0000

Have you created a customer persona or avatar for your business? If not, you’re not alone. You know they are important but they get banished to the end of your to-do list and get forgotten. Today we will free those personas. I will show you some cool tools that make researching your customer persona easier. […]

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Is Your Content Bingeworthy? It Could Be When You Create A Content Pledge

Amanda Webb — Wed, 30 Jan 2019 19:03:13 +0000

Do you like to binge? Do you watch episode after episode on Netflix until your eyes can’t take any more? Wouldn’t it be great if your online audience binged on your content the way we binge on Game Of Thrones? There is a way you can encourage this. A content pledge. A what now? A […]

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How To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #127

Amanda Webb — Thu, 17 Jan 2019 14:13:28 +0000

Sometimes working for yourself is a battle of the minds. There’s the mind that knows you have to get stuff done to make money. And then there’s the mind that wants to procrastinate or sit on the couch and surf the internet. How can the efficient mind win? Have you ever met one of those […]

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Is This Blog For You? – My Content Pledge To You

Amanda Webb — Tue, 15 Jan 2019 16:45:07 +0000

One of the exercises I do with my strategy clients is to get them to write a content pledge. A statement, sometimes long, sometimes short that defines who they are writing for and what their readers can expect. And this is my content pledge to you. If you think this blog is a good fit, […]

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Do SMART Goals Make You Yawn? Are We Getting It All Wrong With Goal Setting? + Worksheet

Amanda Webb — Thu, 10 Jan 2019 19:08:34 +0000

I remember when I first heard the term SMART goal. I was sitting in a start your own business course over ten years ago about to embark on my life as a business owner. After that I kept hearing it. I heard it at events, at lectures on courses. If you search the internet for […]

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Can Question And Answer Site Quora Attract Visitors To Your Blog? – Blogcentric #126

Amanda Webb — Thu, 29 Nov 2018 22:59:29 +0000

Can a questions and answers site get people to visit your blog? I‘d heard rumours that Quora was a site that could drive a lot of website traffic so I thought I’d experiment. This is part 3 in our series on using unusual networks to drive traffic to your blog: In part 1 we experimented with […]

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How To Write Great Social Media Bios Using The WWHPP Formula

Amanda Webb — Tue, 13 Nov 2018 07:48:29 +0000

A great social media bio makes a great first impression. It kick starts your online relationships with potential customers and makes it easier to sell. So why are we so lazy creating them? Before we meet someone for the first time we check ourselves. We check we will make the impression we want to. We check […]

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Are You Up For A Flippin Challenge? Can Using Flipboard Drive Traffic To Your Blog? – Blogcentric #125

Amanda Webb — Mon, 05 Nov 2018 18:40:40 +0000

Can a tool designed for online curation drive traffic to your blog? Apparently so, I’ve heard accounts from many bloggers that Flipboard can drive a tonne of traffic. Can we replicate that success? Time to find out What the flip is Flipboard? Flipboard is an online curation tool, you find cool stuff on the web […]

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Facebook Live v Uploaded Video – Is The Honeymoon Over for Facebook Live?

Amanda Webb — Mon, 29 Oct 2018 16:48:42 +0000

The honeymoon period is over. Facebook Live doesn’t love us like it used to. Remember when we first fell in love? Facebook Live was proud of us, it wanted to show us off to all its friends. But now, the excitement is over. Facebook Live has settled down and lost interest. We nudge it and […]

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The Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124

Amanda Webb — Mon, 22 Oct 2018 21:11:22 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. Is it worth using networks like Pinterest? Quora? Medium to get more people to […]

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How To Download Your Facebook Live And Make Content Babies

Amanda Webb — Mon, 15 Oct 2018 20:59:13 +0000

It’s a great feeling. That moment you finish a Facebook Live show and you know you’ve done a good job. But the high is short lived. It doesn’t take long for your show to disappear from the news feed into the world of Facebook history. If you want to resurrect it from the dead, you […]

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How My Blog Promotion Schedule Eliminates the Frankenstein’s Monster Effect – Blogcentric #123

Amanda Webb — Mon, 08 Oct 2018 13:49:10 +0000

I used to make the mistake of rushing promotion of my blog posts. It’s silly, I spend a lot of time creating them you’d think I’d spend as much time as possible ensuring people read them. But there you are, I’d throw out a few quick lines on Twitter, Facebook and LinkedIn and move on […]

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Could Facebook Live For Groups Keep Your Group Alive?

Amanda Webb — Thu, 27 Sep 2018 20:40:22 +0000

I noticed something the other day. Perhaps you’ve done this too. I was scrolling through Facebook, I saw a post from a group I wanted to comment on, I commented and moved on. Then I realised I had no clue which group that post was from. Has that happened to you? Read more about Facebook […]

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Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122

Amanda Webb — Sat, 22 Sep 2018 10:59:55 +0000

Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend the Learn Inbound conference […]

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How To Use Facebook Live To Drive Traffic To Your Blog – Blogcentric 121

Amanda Webb — Sat, 08 Sep 2018 09:23:55 +0000

Facebook is greedy, it wants all the people for itself, forever. It doesn’t want them to leave their site and go to yours. As bloggers and as businesses that’s definitely not what we want. We want people to read our blog and buy our stuff. The question is, is it possible to use Facebook Live […]

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How Loren Bartley Created A Facebook Ad Management Client Process That Converts Up To 80% Of Referrals – Blogcentric #120

Amanda Webb — Thu, 23 Aug 2018 16:26:20 +0000

When you are a new business, it’s easy to dive into client work as it comes but as your business grows, you need to put processes in place so you can streamline your client relationships and ensure you are delivering the best service every time. Having a good process in place reduces your stress and […]

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How To Use IGTV – Are You Ready To Get Vertical? (Plus Examples)

Amanda Webb — Fri, 17 Aug 2018 09:12:01 +0000

I used to hate vertical video but now it’s official vertical video is here it’s being embraced, I submit. IGTV from Instagram is the Instagram version of YouTube and it’s all about portrait or vertical video. Because it’s a new network, you have time to be experimental, time to dominate the space before it gets […]

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The Social Media Managers Toolkit: How To Stop Juggling And Start Shining – Blogcentric #119

Amanda Webb — Thu, 09 Aug 2018 12:51:12 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. The life of a social media manager is fun and it’s tough. It’s hard enough […]

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Video Lighting Setup – How To Combat Bad Lightingtus

Amanda Webb — Thu, 02 Aug 2018 06:00:08 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. Do you suffer from bad lightingtus? It’s a condition that affects many online video […]

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The Best Graphic Design Tools For Business Bloggers (Even if design isn’t your thing) – Blogcentric #118

Amanda Webb — Fri, 27 Jul 2018 17:17:46 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. It’s not just me is it? It’s getting harder to attract people to your […]

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Is There A Good Video Editor For Android?

Amanda Webb — Thu, 19 Jul 2018 21:12:30 +0000

If you thought that fancy editing tools were only for iPhone I’ve got a treat for you. It’s rare that I wish I used an Android phone rather than an iPhone but after doing a bit of video editing on PowerDirector I’m pretty hooked. A few months ago I set myself a challenge. Could I […]

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The Story Of Creating And Marketing A Successful Digital Product – Blogcentric #117

Amanda Webb — Thu, 12 Jul 2018 18:29:18 +0000

It was November 2017, and I was about to launch my first solo digital product. This is the story of that process. How do you launch and market a digital product from your website? I can’t promise to have all the answers but I will share the story of how I launched my first solo […]

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Could These Be The Best Vertical Video Editing Apps For IGTV? I think so

Amanda Webb — Thu, 05 Jul 2018 18:07:37 +0000

IGTV is different. It’s not just a pre-recorded version of Instagram live. If you want to hold your viewer’s attention for longer, you will need to edit. Nooo! I can hear you scream. Editing is tough! And you’re right, it can be. That’s why I’m going to share with you some of the simplest to […]

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Selling To Your Off Topic Blog Visitors With Digital Products – Blogcentric 116

Amanda — Thu, 28 Jun 2018 23:41:43 +0000

I’d been using YouTube for a while when I took a closer look at my stats. I’d been getting great viewer numbers. Now it was time to find out who those viewers were. I was hoping to find that the people watching were my ideal customer. People running small businesses in Ireland. What I found was […]

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Should You? Would You? Use An Advertising Network On Your Site? – The Blog Monetisation Series Part 2

Amanda Webb — Thu, 07 Jun 2018 17:09:44 +0000

Did I ever tell you about the time I made €3.88 from my website? My first blog was hosted on Blogger. When I signed up, it asked me if I wanted to run ads on the site and I thought, sure, why not? Back then AdSense, ads created by Google placed on my site, were […]

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How To Edit A Video Using iMovie for iPhone (And Some Tricks You May Have Missed)

Amanda — Fri, 01 Jun 2018 13:33:14 +0000

Editing on mobile sometimes seems like hassle. If you have big fingers like me trying to squeeze and pinch video clips just seems like hard work. But it doesn’t have to be. Although I have fancy software on my computer, I find that mobile editing tools like iMovie for iPhone can be effective. Using mobile […]

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Cha-ching! How To Monetise Your Blog With Affiliate Marketing – The Blog Monetisation Series Part 1

Amanda Webb — Thu, 24 May 2018 21:57:46 +0000

I just looked at my bank account and there was an unexpected payment of €60. And that is why I love affiliate marketing. It’s a nice bit of extra income that I get from doing very little. When you start a business blog, you do it with your business goals in mind. You want to […]

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Meet The Scientist Behind The AgoraPulse Social Media Lab Podcast & Blog – Blogcentric #113

Amanda Webb — Thu, 10 May 2018 21:41:27 +0000

How many people in the world blog about what you blog about? How niche is your niche? In the age of content shock, how can you create something that gets noticed and read? AgoraPulse took a punt last year and tried something new. They added a new blog (and podcast) to their site with the […]

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The Magic Of Wave Video – Could This Be Everything You Need To Edit Quick Online Videos?

Amanda Webb — Thu, 03 May 2018 20:52:22 +0000

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. When you sit down to edit a video, you realise that planning and shooting […]

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What Would You Do If Facebook Shut Down Tomorrow? Blogcentric #112

Amanda — Thu, 26 Apr 2018 19:43:27 +0000

This post includes an affiliate link. That means if you buy after clicking it I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The link is clearly marked in this post. What would you do if Facebook shut down tomorrow? Do you have a […]

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Instagram Story Highlights – The Best Way To Tell Your Followers Who You Are? – Moment #105

Amanda Webb — Fri, 20 Apr 2018 11:14:44 +0000

Instagram profiles are becoming like websites. You heard it here first. Stories, the part of Instagram that lets people share snippets of their day in a slideshow format, used to disappear after 24 hours but not anymore. Now you can highlight stories you love and showcase them at the top of your Instagram profile. This […]

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What Would You Do If Millions Of People Visited Your Blog Today? An Interview With Ian Anderson Gray – Blogcentric #111

Amanda Webb — Thu, 12 Apr 2018 21:38:15 +0000

What would you do if millions of people suddenly visited your blog? That’s something live streaming expert Ian Anderson Gray had to face when one of his posts went viral. This week I talked to Ian about his blog and got his inside tips on creating Facebook live broadcasts. Listen to the interview below I’ve […]

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How To Add Stories To Your Facebook Business Page- And A Fix – 1 Minute Moment #104

Amanda Webb — Mon, 09 Apr 2018 20:28:59 +0000

UPDATED: 7th February 2019 “We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. That’s because Stories is a better format for sharing multiple quick video clips throughout your day.” Mark Zuckerberg – 31st January 2018 https://www.facebook.com/zuck/posts/10104501954164561 Turns out, Facebook really wants us […]

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The 6 Facebook Features You Probably Missed That Will Kick Start Your Engagement – Blogcentric #110

Amanda Webb — Thu, 29 Mar 2018 20:59:44 +0000

Facebook is a strong channel for promoting our blog posts but if we want to get real results, if we want to drive people to click our links we need to build an engaged audience. Facebook moves fast, they are always adding new features. If you blink you may miss them. Here are just a […]

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7 Instagram Story Tools That Give You Added Sparkle – 1 Minute Moment #103

Amanda Webb — Thu, 22 Mar 2018 20:01:04 +0000

This post includes an affiliate link. That means if you buy after clicking it I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The link is clearly marked in this post. I’m a bit obsessed with Instagram stories. As much as I love all […]

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Notes from Social Media Marketing World 2018 – Lead Magnets & Looking Good On Instagram #SMMW18 – Blogcentric #109

Amanda Webb — Thu, 15 Mar 2018 17:35:45 +0000

Is going to a conference a waste of time? It’s not just the price of the ticket. You have to find somewhere to stay, you have to travel there and back and you have to take time out from work to attend. That’s massive. How can you know if it’s worth your time? I have […]

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Stop The Swipe: 6 Steps To Creating Instagram Stories Your Audience Will Watch To The End – Moment #102

Amanda Webb — Thu, 08 Mar 2018 06:45:00 +0000

Instagram and Facebook stories are time eaters. Unless you are doing something interesting with them you risk getting nothing in return. But there is value in creating good stories. Your audience will be less inclined to swipe onto the next story which means you’ll build stronger connections with them. They will spend time with you, […]

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It’s Not Facebook, It’s You – Should You Give Up On Facebook Marketing? – Blogcentric 108

Amanda Webb — Thu, 15 Feb 2018 23:24:09 +0000

Facebook marketing got tough. Businesses all over the world are staring at their reach and engagement stats and wondering if it’s time to give up on Facebook altogether. Can small businesses still succeed on Facebook in the age of the strict algorithm? Louise McDonnell, author of ‘Facebook Marketing – The Essential Guide For Irish Organisations‘ […]

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How To Use Instagram Superzoom To Add Emphasis To Your Story – 1 Minute Moment #101

Amanda Webb — Thu, 08 Feb 2018 22:53:17 +0000

I have a soft spot for Instagram Superzoom, the quirky feature that adds customised zooming effects to your Instagram story elements. Each zoom effect adds emphasis in a different way and I’m having great fun playing with it. Superzoom was launched just in time for Halloween in 2017. At the time there was one effect […]

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Blowing Hot & Cold: How To Use Facebook Ads To Build Warm Audiences That Convert – Blogcentric 107

Amanda Webb — Thu, 01 Feb 2018 20:07:48 +0000

First impressions matter. When we see someone for the first time we make all sorts of snap judgements about them. They may not be accurate or fair but we make them all the same. We know about first impressions. That’s why we brush our hair and pick the cat hairs off ourselves before we go […]

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Instagram Story Etiquette – The Ethics And The Honour – 1 Minute Moment #100

Amanda Webb — Thu, 25 Jan 2018 21:25:11 +0000

Etiquette is the science of living. It embraces everything. It is ethics. It is honor. Can those words from the Queen of etiquette, Emily Post translate to social media? Why yes, of course they can. I’ve put my Emily Post hat on to compile this list of Instagram story etiquette tips. Follow these and you are […]

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Making An Appointment In Someone Else’s World: How To Get The Big Stuff Done – Blogcentric #106

Amanda Webb — Thu, 18 Jan 2018 06:04:00 +0000

According to the internet, the 17th of January is the day we give up on our new-years resolutions. That was yesterday, did you? If you had a blip or even if you are still hanging in there today’s show is for you. I interview productivity expert Grace Marshall. She shares her tips on getting stuff […]

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Getting Your Planner On – 3 Planners And Why You Need To Use One – 1 Minute Moment #99

Amanda Webb — Thu, 11 Jan 2018 10:15:54 +0000

You thought you had it sorted. You even made plans before you broke for the holidays but now you’re here the nagging content gremlins have set in. The beginning of the year is always tough. It’s not just you, it’s me, it’s a lot of business owners. I know I get my happy face on when […]

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The Curse Of The Evaporating Blog Ending And How To Fix It – Blogcentric #105

Amanda Webb — Thu, 04 Jan 2018 21:53:21 +0000

Endings are hard. They are a curse that haunt us. We’ve finished the post but have we ended it? Have you ever read a great blog post or article and it’s started to evaporate towards the end? Not only have I read posts like that, I’ve written them too. So how should you end your […]

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Will You Nurture Your Scanners? How To Write Online Content That People Just Get – Blogcentric #104

Amanda Webb — Thu, 21 Dec 2017 21:30:28 +0000

When you write your content are you writing for online readers? Are they getting the most out of what you write? Heartbreaking as it is we read differently on the web than we read print. If you want to keep your readers reading to the end of your post you need to make your text […]

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Go Large With Your Content Projects & Ignite Your Content Marketing Strategy – 1 Minute Moment #98

Amanda Webb — Thu, 14 Dec 2017 17:01:00 +0000

Get them right, plan them well and you’ll be lighting the touchpaper on your content marketing strategy. This is part 2 in our series on building a content marketing strategy for the next year: In part one we looked at some of the trends you should consider adding to your strategy in 2018 In this […]

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How To Write Subheadings That Keep Your Readers Reading – Blogcentric #103

Amanda Webb — Thu, 07 Dec 2017 10:34:51 +0000

Are your blog subheadings an afterthought? Do you need them? Could they be the secret to getting people to read more and stay on site longer? Listen below to find out how to write subheadings that keep your readers on site Sometimes I visit a blog post and I just can’t face it. I’ll read […]

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3 Things To Add To Your Content Marketing Strategy 2018 – 1 Minute Moment #76

Amanda Webb — Thu, 30 Nov 2017 22:28:16 +0000

In this post we’ll look at 3 things you should add to your content marketing strategy 2018. We’re on the cusp of 2018 and the digital marketing landscape is more challenging than ever. Facebook reach has declined so much that many experts are advising we abandon organic content altogether. Video and Live Video are […]

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We Need To Talk About Your Blog Introduction – Examples & Inspiration – Blogcentric #102

Amanda Webb — Thu, 23 Nov 2017 00:23:00 +0000

I was a teenager when I first read the words “It was a bright cold day in April, and the clocks were striking thirteen.” I was hooked. George Orwell’s 1984 has remained one of my favourite books ever since. In this, the first part of a series on how to write blog posts that people […]

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GDPR Is Coming To Get You – What You Need To Know – Blogcentric #101

Amanda Webb — Thu, 09 Nov 2017 21:45:24 +0000

GDPR (General Data Protection Regulation) is coming and it’s something I know is scaring a lot of small business owners and marketers. I too have been nervous so I put a call out on Facebook and LinkedIn for someone to come on to the podcast and talk us through the basics. Annabel Kaye from KoffeeKlatch […]

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5 Quick Easy Facebook Live Tips That You’ll Wish You’d Tried Sooner – 1 Minute Moment #96

Amanda Webb — Tue, 07 Nov 2017 13:48:00 +0000

I’m going to share with you five Facebook Live tips I’ve picked up in the last year and a half of broadcasting that will get more people watching for longer and engaging with your content. But first let me tell you a story… There’s a local supermarket in Athy where I live, it’s part of […]

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Happy Centenary To The Blogcentric Podcast – A Story In 7 Episodes – Blogcentric #100

Amanda Webb — Thu, 02 Nov 2017 23:48:59 +0000

This week the Blogcentric podcast hits 100 episodes. I listened back to the seven episodes that helped it grow and recorded my reactions. What episodes did I choose? Listen below 1. First Episode: Improve Your Blog – Bite The Bullet, Have A Clearout Would I cringe when I listened back to episode 1? There’s been something […]

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Video Making Tips – Are You Making These Common Mistakes? – One Minute Moment #95

Amanda Webb — Tue, 31 Oct 2017 07:02:25 +0000

If you are new to video making mistakes are inevitable. These video making tips will help you stay away from the most common errors. I’ve lost count of the number of mistakes I’ve made when creating videos. I’ve forgotten what I was supposed to say, forgotten to brush my hair, published a video and later […]

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Tips For Speaking On Camera – 5 Ways To Prepare For Your Next Video Shoot – Blogcentric #99

Amanda Webb — Thu, 26 Oct 2017 21:01:36 +0000

When someone pulls out a video camera or points their phone at you, do you head for the hills? Even if you know it’s important, stepping in front of the camera can be terrifying. Eamonn O’brien from The Reluctant Speakers Club gets a phenomenal amount of views on YouTube. We’re running the Go Do Video […]

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Because Bigger Isn’t Always Better – A Quick Guide To Creating Short Form Video Content – 1 Minute Moment #94

Amanda Webb — Tue, 24 Oct 2017 18:57:23 +0000

Not all video has to be minutes long. Short form video content and by that I mean up to 15 seconds long is quick and fun to create and has impact. It’s the sort of video that will stop people scrolling. It’s short enough to keep people watching to the end. Short form video content, […]

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The Super Duper Catchy Blog Title Challenge – Are You In? – Blogcentric #98

Amanda Webb — Thu, 19 Oct 2017 20:33:02 +0000

Writing catchy blog titles is an art. If you can master it you’ll find more people clicking through to read the post you spent hours crafting. Many abandon the title until the last minute, many don’t give it a thought but I can almost guarantee if you write better more catchy blog titles you’ll get […]

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You Gotta Add Captions To Your Facebook Videos (And The Rest) – 1 Minute Moment #93

Amanda Webb — Tue, 17 Oct 2017 22:22:52 +0000

Do you want to know a secret? I make a lot of videos but I have an awful habit of scrolling past them on my Facebook newsfeed. Sometimes I’ll stop to watch more and it’s usually for one of two reasons: 1. Something interesting happened in the shot 2. Something in the captions caught my […]

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The True Story Of How I Grew My Blog From Mediocre To Multi Award Winning In 2 Years – Blogcentric #97

Amanda Webb — Thu, 12 Oct 2017 15:06:32 +0000

It wasn’t that I wanted to win awards although it’s nice to get them. It’s that I wanted more from my blog. Last week I won an award, actually 2 awards in Blog Awards Ireland, one gold and one bronze. That totals three for my blog this year. Today I want to tell you the […]

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What Do The Camera Angles And Shots You Use Mean? – 1 Minute Moment #92

Amanda Webb — Tue, 10 Oct 2017 05:28:00 +0000

Are the camera angles and shots you use in your videos sending the wrong message about your business? What effect do specific shots have on your viewers? Unlike the written word human beings don’t have to be taught to decode visual language. We decode the visual world around us every day with out thinking about […]

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Use These Blog Editing Tools To Take Your Content From Meh To Yeah – Blogcentric #96

Amanda Webb — Thu, 05 Oct 2017 16:00:44 +0000

Do you edit your blog posts or do you just publish and wish for the best? I’ve done both and I know it’s the ones I edit that I’m the proudest of. In this post, we’re going to look at six blog editing tools that take the pain out of editing On blog editing I’m […]

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How To Free Phone Memory For Video Using Dropbox – 1 Minute Moment #91

Amanda Webb — Tue, 03 Oct 2017 19:27:52 +0000

I love shooting video on my phone, it shoots high-quality video, it means I don’t have to carry loads of devices and it’s easy to use. But there’s one big problem, storage. When the moment is just right and I’m about to shoot I’m often confronted with that warning telling me there’s not enough storage. […]

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Get More People To Share Your Blog Posts On Social Media -Build A Bigger Audience – Blogcentric #95

Amanda Webb — Thu, 28 Sep 2017 22:10:16 +0000

If no one shares your blog posts on social media do they really exist? How can you get more of the right people to share your posts on social media? This is part two of a series that accompanies the workbook ‘How to get the right people to read your blog’. You can download your […]

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How To Make A Storyboard For A Video And Why You Should Bother (Includes Free Storyboard Template) – 1 Minute Moment #90

Amanda Webb — Tue, 26 Sep 2017 19:30:48 +0000

Storyboarding, is it worth the hassle? I’m going to answer that question and show you how to make a storyboard for a video. As a bonus, I’m giving you a video storyboard template, usually exclusive to our Go Do Video course members so you can put these tips into action. But first… Why bother to […]

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How To Increase Visitors To Your Blog By Testing Topics – Blogcentric #94

Amanda Webb — Thu, 21 Sep 2017 21:20:24 +0000

You blog, you measure, you blog but sometimes it seems like it’s not worth it, sometimes your reader figures get you down. How can you increase visitors to your blog? There’s no point blogging if no one is reading, there’s no point producing content your audience doesn’t want to read. I’ve been writing an eBook, […]

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What Equipment Do You Need To Start A YouTube Channel? – 1 Minute Moment #89

Amanda Webb — Tue, 19 Sep 2017 17:58:14 +0000

*This post contains Amazon Associate links. That means if you click them and buy from Amazon I get a small cut of the sale. I’ve indicated these links within the post* The truth is you don’t need a lot of fancy equipment to start a YouTube channel. All you really need is a smartphone. Back […]

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Tech Arrgh: How Sandra Tripled Click Throughs To Her Event Page Using Structured Data – Blogcentric #93

Amanda Webb — Thu, 14 Sep 2017 21:00:25 +0000

There’s something simple you can do that will improve the way your website appears in search engine results and the click through rate to your pages. It sounds techie but it turns out it’s straightforward. This is the fourth episode in our series called Tech Arrghhh in which I try and demystify some common tech […]

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What Is Share Of Voice? Do You Really Need To Know? – 1 Minute Moment #88

Amanda Webb — Tue, 12 Sep 2017 22:32:39 +0000

Share of voice is one of those horrible marketing terms that just means nothing right? It might sound like that but it can be a handy way to measure your social media success. This is part of a series of posts on measuring social media success: Read: ‘What Do You Mean You Haven’t Set Up […]

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Tech Arrgh: Should You Get A Secure Certificate For Your Website Or Blog? – Blogcentric #92

Amanda Webb — Thu, 07 Sep 2017 05:00:00 +0000

What is https? What is a secure certificate? Do you need to worry about this for your site? Some website and blog owners that use Google Search Console got a shock recently. They got an email from Google telling them that from October 2017 some pages on their sites were going to come with a warning […]

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What Do You Mean You Haven’t Set Up Google Analytics Goals Yet?

Amanda Webb — Tue, 05 Sep 2017 22:58:50 +0000

What if you could look at your website statistics and find out: Which pages and blog post was driving the most email subscribers and sales? Which social networks and social posts were sending the traffic that resulted in email subs and sales? Which lead magnets were driving the most leads? If you knew all that […]

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Argh Tech: Is It OK To Republish Your Blog Posts On LinkedIn, Medium and Facebook? – Blogcentric #91

Amanda Webb — Thu, 31 Aug 2017 05:00:00 +0000

Is it ok to republish your blog posts on LinkedIn, Medium and Facebook? This is something many ask and few are able to answer. I’m going to investigate. This is part 2 of our ‘Tech arrghh’ series where I try and answer some of those burning techie questions. In part 1 we looked at UTM […]

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The Marketing Measurement Series – What Even Is A KPI? – 1 Minute Moment #86

Amanda Webb — Tue, 29 Aug 2017 17:12:32 +0000

What is a KPI? Sometimes marketing jargon can make things sound complicated. When I first heard the term KPI I had to do an online search to see what it meant. Even then I thought it was something for corporations and big business. But no, KPIs are for all of us and they’re actually quite […]

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Tech Arrgh: Why You Need To Get Nerdy With UTM Tracking Links – Blogcentric #90

Amanda Webb — Thu, 24 Aug 2017 17:49:44 +0000

UTM tracking links will: Help you understand which Facebook groups you post to are driving the most traffic to your website. Help you see which emails you send are driving traffic to your website Which tweets are driving the most traffic to your website Help you see what online traffic is delivering the most sales […]

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How Not To Do… Being An Influencer – With Dan Knowlton

Amanda Webb — Tue, 22 Aug 2017 07:21:52 +0000

What is an influencer? How can you be one? What does it take? What shouldn’t you do? I spoke to Dan Knowlton from Knowlton this week and asked him just that. It turns out it may not be as easy as I expected. Influencer mistakes… and how to fix them 1. Don’t buy followers It’s […]

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Writers Workout: Want To Be Remembered? Get Creative With Your Blog Writing – Blogcentric #89

Amanda Webb — Thu, 17 Aug 2017 17:54:06 +0000

Creative writing, that’s just for novels and short stories, isn’t it? Or could it help you build those writing muscles and add a bit of seasoning to your blog? This is the last part in my series on flexing your writing muscles: In episode 86 I challenged you to try Morning pages. I was sceptical […]

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Writers Workout: Why You Need A Blogging Buddy To Jump Start Your Motivation – Blogcentric #88

Amanda Webb — Thu, 10 Aug 2017 16:47:56 +0000

There is only so far you can improve by yourself, getting a blog buddy will challenge you to be a better blogger and keep you motivated. This is the third post in our series on writers workouts: In episode 86 we looked at “morning pages’ which despite my initial scepticism I’m still using and […]

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Why Can’t You Edit Your Facebook Links Anymore? – 1 Minute Moment #85

Amanda Webb — Tue, 08 Aug 2017 11:45:35 +0000

What’s going on with Facebook Link Editing? On July the 17th 2017 Facebook stopped allowing us to edit the links we post to our Facebook pages. That means we can no longer edit the Facebook link, thumbnail image, title or description before we post. To top it off, posting links to Facebook has become glitchy […]

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Writers Workout – Two Tools That Force You To Write Concisely – Blogcentric #87

Amanda Webb — Thu, 03 Aug 2017 16:13:02 +0000

We know jargon and buzzwords are a turn off for our readers but could cluttering your posts with these words be bad for your writing too? We’re looking at simplicity in this the second in our series on flexing your writing muscles. Learning The Art Of Blogging Simplicity This week is week 2 of the […]

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Writers Workout – Do You Do Morning Pages? Should You? – Blogcentric #86

Amanda Webb — Thu, 27 Jul 2017 19:23:00 +0000

Could becoming a better writer be similar to going to the gym to get fit? Could challenging and exercising that writing muscle lead to better more inspiring writing? That’s what we’re going to look at in this four part series of the blogcentric podcast Morning Pages – Flexing Your Writing Muscles http://traffic.libsyn.com/spiderworking/blogcentric86.mp3 Around ten years […]

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In Defence Of The Humble Selfie Stick – 1 Minute Moment #84

Amanda Webb — Tue, 25 Jul 2017 05:00:00 +0000

The humble selfie stick has a bad rap. The device, designed to help you take shots of yourself without the need of a willing passer by has been banned from museums, concerts and if you use one in public you’re bound to get a few smirks. But don’t let that sway you. Selfie sticks aren’t […]

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What’s Happened To The Blogcentric Podcast? – Blogcentric #85

Amanda Webb — Thu, 20 Jul 2017 20:59:10 +0000

What’s happened to the Blogcentric podcast? It’s been two weeks and no show. I’m sorry! There was a family emergency and I had to go home to my parents in the highlands of Scotland where there’s virtually no internet. So no podcast, no video, no blog. I’m back now and I’m recording a new four-part […]

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5 Reasons Why Online Video Rocks – 1 Minute Moment #83

Amanda Webb — Tue, 18 Jul 2017 20:39:56 +0000

It’s the fear, the gear and the excuses we make to ourselves. That’s what Ian Anderson Gray told my friend Eamonn O’brien when he asked him why businesses struggle to do video. When I started making videos it was just something I thought I should do. I didn’t think twice about getting in front of […]

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Podcasts, The Surprisingly Effective Content For Your Business – An Interview With Colin Gray – Blogcentric #84

Amanda Webb — Thu, 29 Jun 2017 22:29:47 +0000

There’s one type of content that you should be creating that will deliver better results, sales and conversions than your blog alone. Podcasts. Or that’s what this week’s guest claims. Colin Gray started podcasting when he was teaching at Edinburgh Napier University. The series he recorded as a course for lecturers back then formed the […]

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Mobile Video Tools That Make It Easier To Confront The Camera – 1 Minute Moment #82

Amanda Webb — Tue, 27 Jun 2017 21:47:33 +0000

Does getting in front of the camera terrify you? We make excuses to avoid doing it. Video content is complicated right? You need equipment, you need to be comfortable in front of the camera, you need to know what you’re doing. But the reality is, we’re scared and we’re allowing that fear to hold us […]

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The Lazy Marketers Guide To Keyword Research – Blogcentric #83

Amanda Webb — Thu, 22 Jun 2017 19:20:22 +0000

How can you get more people to read your blog posts? Almost every day I see that question pop up in a blogging group or on Twitter and it’s a hard one to answer. It used to be easier. When I started blogging there wasn’t that much competition out there. I lucked out and a […]

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Could Your Facebook Videos Be Doing Better? – Tools N Tips – 1 Minute Moment #81

Amanda Webb — Tue, 20 Jun 2017 22:33:55 +0000

Facebook video, it’s one of those things that we marketers have been talking about, constantly, in 2017. Video is definitely the thing this year. The problem is it’s not always as easy as we think. We create the videos, it takes a lot of time and sometimes they don’t perform as well as we expect. […]

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Unlocking The Mysteries Of PR With Janet Murray – Blogcentric #82

Amanda Webb — Thu, 15 Jun 2017 05:00:00 +0000

What is PR? How can we use our blogs and social media to get us PR? How do you pitch ideas to journalists? PR is one of those terms that can seem mysterious and weird to those of us who are used to marketing our businesses online. It seems big, alien and intimidating. The idea […]

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Believe It Or Not Blog Measurement Can Be Fun – Blogcentric #81

Amanda Webb — Thu, 08 Jun 2017 22:04:50 +0000

Creating content takes time. Sometimes it takes a lot of time. How do you know that time isn’t wasted? You gotta measure. Today we’re going to talk about blog measurement. Measurement has been a journey for me. When I first started blogging all I looked at were the numbers. How many people visited my site, […]

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Should You Hire Someone To Manage Your Facebook Ads? The Pros And Cons

Amanda Webb — Tue, 06 Jun 2017 21:04:43 +0000

Facebook ads, they’re simple enough to set up but it’s harder to make them work. Could hiring a Facebook ads specialist be an advantage? Before you decide if you need help with your Facebook advertising campaigns weigh up the pros and cons Should you hire a Facebook ads specialist? Pro #1 – Eliminate Stress I […]

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6 Things I Learned About Blogging From Ann Handley – Blogcentric #80

Amanda Webb — Thu, 01 Jun 2017 21:28:53 +0000

This time last year I didn’t know who Ann Handley was. Really! What do you mean you don’t either? In fairness, my friends may have been mentioning her name for a while but it took time to sink in. I met her at Social Media Marketing World, I bought her book and now I’m a […]

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How Not To Do…. Twitter – With Andrew And Pete

Amanda Webb — Tue, 30 May 2017 22:54:33 +0000

I’m pretty sure I’ve made every Twitter mistake in the book. Luckily I got most of them out of the way before I had too many followers. No one noticed, at least I hope they didn’t. But it seems my Twitter mistakes may not be behind me after all. I spoke to Andrew & Pete […]

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Transform Your Readers Into Enthusiastic Customers Using The Circle Of Trust Content Plan – Blogcentric #79

Amanda Webb — Thu, 25 May 2017 17:54:54 +0000

Do your readers trust you? Do they trust you enough to buy from you? How can you build and nurture that trust? The ‘Circle of Trust Content Plan’ is designed specifically to help you do just that. When I started my first business I made the mistake many new business owners made. I launched my business […]

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These 6 Lookalike Audiences Will Improve Your Facebook Ads Campaigns Overnight

Amanda Webb — Wed, 24 May 2017 10:22:00 +0000

Lookalike audiences have always seemed like the poor relative of custom Facebook audiences. Or so I thought until I talked to Stefan from LeadsBridge. If you haven’t come across Lookalike Audiences before, they consist of people who Facebook considers ‘similar’ to members of your existing audiences. In this guest post from Stefan you’ll discover some of the more interesting […]

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What On Earth Is A Facebook Canvas Ad And Why Aren’t We Using Them? – 1 Minute Moment #79

Amanda Webb — Tue, 23 May 2017 06:39:08 +0000

Facebook Canvas ads were launched in February 2016 and until today I’d never created one. I’d played alright. When I checked today I found two empty drafts. Why have I been ignoring what could be a great advertising tool? The killer statistic In May 2016, Facebook released some pretty impressive stats about Canvas ads. The […]

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These Are The Robots You’re Looking For – Can You Grow Your Blog With Facebook Messenger Bots? – Blogcentric #78

Amanda Webb — Thu, 18 May 2017 05:00:00 +0000

Facebook messenger chatbots aren’t just the hot new thing, they’re a great way to promote your blog and build stronger connections with your audience. Listen and find out how I’ve been messing with Facebook messenger bots There’s something about Facebook chatbots that excite me. I remember my first one. Pegg, the Sage chatbot that assists […]

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Take Ten Minutes To Write Better Facebook Ad Copy That Boosts Your Results – 1 Minute Moment #78

Amanda Webb — Tue, 16 May 2017 09:03:43 +0000

I want to ask you a question. Promise you’ll be honest when you answer? The last time you ran an ad on Facebook how long did you spend writing the copy, the text that accompanied it? Was it an afterthought or did you spend time crafting it? I’m guessing, but I’m imagining that as a […]

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Have You Got A Work Bible? How To Be More Productive And Make Your Job Easier – Blogcentric #77

Amanda Webb — Thu, 11 May 2017 15:38:13 +0000

A long time ago in a place not so far away, just when I was beginning to set up my first business I was a temp. I was sent to different offices each week to complete admin work, answer the phone and various other office related duties. One week I was sent to a very […]

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Are You Ready To Create Thumb Stopping Facebook Ad Visuals To Grow Your Reach and Results – One Minute Moment #77

Amanda Webb — Tue, 09 May 2017 10:27:58 +0000

The term thumb stopping is one that truly belongs in the 21st century. When we scroll through our Facebook feeds on our phones what stops our thumb on a particular post or ad? The first thing to grab our attention will usually be the visual content. If you are paying for Facebook ads being thumb […]

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The Plan: Fit Everything Into Your Working Week, Every Week – Blogcentric #76

Amanda Webb — Thu, 04 May 2017 17:14:28 +0000

Trying to be productive is like being on a diet. You’ll be trundling along for a while making progress and then you slip. So here I am again, the night before my podcast is to go live and I’m writing. What went wrong and what did I achieve? Listen to find out. The story so […]

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How Much Do Facebook Ads Cost? The Impossible Question? – 1 Minute Moment #76

Amanda Webb — Tue, 02 May 2017 18:14:23 +0000

It’s an almost impossible question to answer yet it’s one I find myself estimating over and over again to a varying degree of success. How much should you spend on your Facebook ads? There are lots of answers I could give you. I could tell you that you set the daily or lifetime budget and […]

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How Long Do We Actually Spend On Digital Marketing? – Blogcentric #75

Amanda Webb — Thu, 27 Apr 2017 05:01:00 +0000

How long are you spending on digital marketing each week? You can guess or you can know. This is part two in a series of podcasts and posts on getting ahead with your blog content. Last week I set the challenge. This week I’m measuring time. How long do we actually spend on digital marketing? People […]

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Facebook Website Conversion Ads Aren’t As Complicated As You Think – Go On, Give Them A Try – 1 Minute Moment #75

Amanda Webb — Tue, 25 Apr 2017 15:57:11 +0000

Here’s the thing. You can run a Facebook website traffic ad that drives people to your site. But you’ll never really know if they are buying your products, signing up to your mailing list or downloading as a result of your ad unless you use the Facebook pixel. By adding this little bit of code […]

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Challenge: Is It Really Possible To Get A Month Ahead With Your Blog Content? – Blogcentric #74

Amanda Webb — Thu, 20 Apr 2017 10:02:06 +0000

Do you have a time management problem? Do you dream of a time when you get blog content written well in advance? Do you struggle to find time for digital marketing? If so this week’s episode of the Blogcentric podcast, part one of a series if for you: Productivity ugh! Last week I published a […]

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Can You Be More Productive In Your Business? – 25 App Hacks

Amanda Webb — Wed, 19 Apr 2017 16:56:36 +0000

Do you wonder where the day goes? Are you being efficient or are you easily distracted? Productivity tools could be the answer and that’s the topic that guest writer Elaine Rogers tackles in this post. Being more productive in your business requires skill, practice, and knowledge. The knowledge part is gold. Without it, you have no place […]

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You Know What? You Really Should Try Facebook Lead Gen Ads – 1 Minute Moment #74

Amanda Webb — Tue, 18 Apr 2017 14:25:00 +0000

I can’t really understand why more businesses aren’t using Facebook Lead-Gen ads. Or if they are they aren’t targeting me with them. Lead-Gen ads help you capture information, like an email address or a phone number, from your Facebook audience so you can market or sell to them later. The Problem With Selling On Facebook […]

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[Listen] Yes You Can – Create Great Content At Conferences – Blogcentric #73

Amanda Webb — Thu, 13 Apr 2017 21:45:00 +0000

Events and conferences can be amazing both for learning and relationship building but how can you create content at and around the events you attend? That’s what we’ll look at in this week’s podcast. I’m just back from a conference, the Sage Summit in London, and before that, I was just back from a conference […]

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What’s The Best Facebook Ad Type To Capture Leads? Lead Gen or Conversion Ads? – 1 Minute Moment #73

Amanda Webb — Tue, 04 Apr 2017 06:27:47 +0000

There are so many ad types available on Facebook that opening ads manager and browsing can be daunting. Which type of ad should you run? There’s: brand awareness, reach, traffic, engagement, app install, video view, lead generation, conversions, product catalogue sales, store visits and every time you log in there seems to be another. One choice you’ll […]

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Unicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72

Amanda Webb — Thu, 30 Mar 2017 11:01:42 +0000

What did we learn at Social Media Marketing World? I grabbed Maryrose Lyons from Bright Spark Consulting and Kate McQuillan from Pet Sitters Ireland at LA airport on our way home and we discussed some of our highlights from the event. Mark Schaefer Mark was one of my fist interviews on this Podcast, we all […]

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A Better System for SEO: An Interview With Fresh Banana’s Ray Field

Amanda Webb — Thu, 23 Mar 2017 11:11:00 +0000

What can you do on your website to appear higher in search rankings? How can you find keywords now that keyword planner is pay to play? What is a long tail keyword anyway? Ray Field from FreshBananas, an ex-fireman built his first website in 1996. 1996, I’d only been in Ireland a year then and […]

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What Social Networks Should You Be Using To Promote Your Business And Blog? – Blogcentric #70

Amanda Webb — Thu, 16 Mar 2017 14:06:48 +0000

What social networks should you be using to promote your business? How do you choose the ones that will be most effective for you? Do you ever get that feeling that you are doing too much? You’ve updated Instagram, now Facebook, now Twitter, what about Snapchat? Have you looked at LinkedIn recently? What about that […]

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Everything You Need To Know About Split Testing Facebook Ads – 1 Minute Moment #72

Amanda Webb — Tue, 14 Mar 2017 15:40:19 +0000

Split testing Facebook ads will help you get better results. I remember when I started using Facebook ads. I was blown away at how effective they could be. I loved the targeting and it seemed like by spending just a few euros I could get the results I wanted. As more businesses started to recognise […]

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Do People Know What You Do? A Business Bloggers Guide To Honing Your Message – Blogcentric #69

Amanda Webb — Thu, 09 Mar 2017 15:19:50 +0000

Do you struggle to tell people what your business does? Does your blog and website make it clear? How can you hone your business message? I hate it when I’m out socially and someone asks me what I do. I tend to mumble and say ‘aww it’s boring‘. I think part of me is scared that […]

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The Morning Routines Of 17 Successful Women

Amanda Webb — Wed, 08 Mar 2017 06:00:00 +0000

What is your morning routine? Are you an early bird or a night owl? Do you start the day with a cuppa or get stuck into your work straight away? Can the way you start your day have a knock on effect on your success? There’s been a lot written about the morning routines of […]

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Facebook Ad Inspiration: 4 Ways To Spark Your Creativity – 1 Minute Moment #71

Amanda Webb — Tue, 07 Mar 2017 06:05:00 +0000

Do you have ad creators block? Are you stuck for Facebook ad inspiration? You’re staring at a graphic, a bit of text and it just looks bland. Why would someone click your ad when you find it so dull? The truth is, your work is probably fine. Like most creative blocks we tend to stumble […]

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Marketing Automation – Not As Complicated As You Might Think – Blogcentric #68

Amanda Webb — Thu, 02 Mar 2017 15:24:57 +0000

What is marketing automation? Is it complicated? Where do you start? That’s what we’ll talk about in this post. As businesses we spend a lot of time doing routine work. We need customers and that or course should be our focus but can we spend our time more efficiently? Can we implement a system that […]

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How A Mastermind Group Can Give Your Small Business The Edge

Amanda Webb — Wed, 01 Mar 2017 10:20:00 +0000

What is a mastermind group? How does it benefit your business? How do you go about setting one up. That’s the topic that guest writer Sinéad Noonan tackles in this post. I consume a lot of of podcasts. Fifteen to twenty hours worth of content every week is about average for me. I primarily listen to […]

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To Swear Or Not To Swear? – 1 Minute Moment #70

Amanda Webb — Tue, 28 Feb 2017 18:32:06 +0000

Swearing has become a thing recently. Last year I attended a conference and every single speaker used the F word in their presentation. LinkedIn posts featuring the F-word in their titles are going viral. Is swearing a taboo that is obsolete or do we risk alienating our customers if we let it into our business […]

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Beyond The Boost Post Button: A Business Bloggers Guide To Facebook Advertising – Blogcentric #67

Amanda Webb — Thu, 23 Feb 2017 13:32:51 +0000

Do Facebook ads work? Should you be using them to drive traffic to your blog posts? How much do they cost? That’s what we’ll look at in this Facebook ads guide for bloggers. The problem with Facebook I have a love hate relationship with Facebook. I love the way it keeps me in touch with my […]

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How To Be Remembered: Book Review – Made To Stick by Chip And Dan Heath

Amanda Webb — Wed, 22 Feb 2017 06:00:00 +0000

This month’s business book club review is ‘Made To Stick’ by Chip & Dan Heath. Are you memorable? Do people remember what you say, what you post on your blog and on social media? Does your content inspire action? As much as we like to think people hang on our every word and are enthused […]

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How To Create YouTube Thumbnails That Get Your Videos Clicked – 1 Minute Moment #69

Amanda Webb — Tue, 21 Feb 2017 06:00:00 +0000

What’s the one thing that will make people click play on your YouTube video more than your competitors? If you said thumbnail image I think you’re right. Your YouTube thumbnail is the image that accompanies your video when it appears in search results, on your channel and when it’s embedded. Make it enticing and it […]

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In Pursuit Of The Perfect Email Subscriber: How To Use Lead Incentives To Build A Better Audience – Blogcentric #66

Amanda Webb — Thu, 16 Feb 2017 13:50:08 +0000

Are you struggling to grow your blog’s email subscribers? Are the people who subscribe actually interested in what you do? In this post I’m tackling something that was on my ‘Yup I’ll do that one-day’ list for way too long. Something that sat at the bottom of my todo list, nagging me for months on […]

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Are You Neglecting The Most Powerful Video On Your YouTube Channel? – 1 Minute Moment #68

Amanda Webb — Tue, 14 Feb 2017 18:50:08 +0000

When you invite someone to your house you’d probably give them a reason to come. A cup of tea, a drink, a gathering or a meal. When they arrive and ring the doorbell you don’t just let the door just swing open and expect your guest to let themselves in and find their way to you. […]

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How To Use Blog Commenting To Build Better Business Relationships – Blogcentric #65

Amanda Webb — Thu, 09 Feb 2017 17:46:07 +0000

People are always talking about building relationships but how do we do it? Are we overlooking the one thing that could be the biggest relationship builder of all? Blog commenting. Relationship building is definitely one of the most important parts of business success both online and offline. As customers we want to get to know […]

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Facebook Wants You To Be Authentic – 1 Minute Moment #67

Amanda Webb — Tue, 07 Feb 2017 11:00:00 +0000

Facebook just updated their news feed algorithm again and this time it’s all about authenticity. Should you be worried? Facebook have always been clear about what they want us to post on our pages. They’ve stated it again in the latest update. “Stories that are relevant to [your] audiences” As marketers we’re always looking for […]

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Feel The Fear And Network Anyway – Blogcentric #64

Amanda Webb — Thu, 02 Feb 2017 17:09:38 +0000

Does the word ‘Networking’ strike fear into your heart? Do you hate walking into a room full of strangers? What has that got to do with blogging anyway? When we talk about promoting our blogs we tend to think of what we can do online to push our content out. We Tweet, we share on […]

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3 Simple Ways to Convert Your YouTube Videos Into Website Traffic – 1 Minute Moment #66

Amanda Webb — Tue, 31 Jan 2017 22:03:39 +0000

How can you convert YouTube views into website traffic? You might be a hit on YouTube but what good is that if people aren’t coming to your website, subscribing to your list, buying what you sell? For years I did nothing to optimise my videos and just used YouTube as a host. Now I’m looking […]

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How To Use Email Subscriptions On Your Blog To Build Loyalty And Trust – Blogcentric #63

Amanda Webb — Thu, 26 Jan 2017 15:47:12 +0000

How can you get people to come back to your blog over and over again? How can you capture the attention of new site visitors and get them to return? Build an email subscription list for your blog. Repeat readers are the best, the more someone visits your blog the more they’ll trust you, the […]

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How To Optimise YouTube Playlists To Get More Video Views – 1 Minute Moment 65

Amanda Webb — Tue, 24 Jan 2017 15:03:02 +0000

I used to upload videos to YouTube with no thought or structure. Then I discovered that not only did playlists help users navigate my channel but I could optimise my YouTube playlists for views. This is the third in a series of one minute moments dedicated to optimising your YouTube videos. In part one we […]

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Content Discovery – How To Find Content That Rocks – Blogcentric #62

Amanda Webb — Thu, 19 Jan 2017 10:38:16 +0000

Content discovery is an important part of what we do as bloggers and marketer. Finding great content that inspires can make you a better writer, a better marketer and a better curator. But where do we start? Small business bloggers face a problem. A good writer should read, a good marketer should curate content but […]

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How To Leverage Related Videos To Optimise Your YouTube Videos – 1 Minute Moment #64

Amanda Webb — Tue, 17 Jan 2017 18:18:34 +0000

Are you tapping into related search with your YouTube videos? Tim Schmoyer recommends you do and that’s the topic of this, part 2 of optimising your YouTube videos on the 1 Minute Moment. Watch part 1 on auto-captions here How To Optimise YouTube Videos For Related Search I first heard about this technique in an […]

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Interviewing Experts – The Easy Way To Grow Your Audience – Blogcentric #61

Amanda Webb — Thu, 12 Jan 2017 06:00:00 +0000

Interviewing experts for your blog is easier than running a guest blogging programme and you’ll see similar results. A few weeks ago we talked about running a guest blogging programme. There were lots of advantages. It would help you add expertise outside your knowledge base to your site, help you reach a larger and different […]

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Want More Video Views? Optimise Your YouTube Video – Pt. 1 Captions – 1 Minute Moment #63

Amanda Webb — Tue, 10 Jan 2017 16:31:23 +0000

Adding captions is a good way to optimise YouTube videos. The written word is crawlable so you are more likely to appear in search results. I’ve been creating videos for years but until recently I’ve just been using YouTube as a hosting platform. I’d upload my videos so that I could embed them in blog posts. […]

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Beat Imposter Syndrome With STOP, SWAP, SCRIBE – An Interview With Frederique Murphy

Amanda Webb — Thu, 05 Jan 2017 15:45:34 +0000

Do you have imposter syndrome? That niggling voice in the back of your head telling you that you aren’t good enough? Does it get in the way of your blogging and business? Until 2016 I didn’t understand the term ‘Mindset’ it seemed a bit airy fairy to me. But something happened in 2016. I had […]

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How Could Eastenders Get Snapchat So Wrong? – 1 Minute Moment #62

Amanda Webb — Tue, 03 Jan 2017 14:43:55 +0000

On new year’s day the BBC announced that it would be sharing a special, alternate ending to popular soap opera ‘Eastenders’ on Snapchat. Fans waited two hours for it to appear and when it did, disappointment. I, like many other viewers jumped over to Snapchat when the show finished and waited for the alternate ending. […]

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Get Your New Year Into Gear – The Ultimate To-Do List – Blogcentric #59

Amanda Webb — Thu, 29 Dec 2016 12:36:33 +0000

Are you bubbling over with ideas for the new year? What have you got on your list for the day you get back to work? This week we’ll look at how to get that stuff done in 2017. Time off can be a wonderful thing for a small business owner. You get to sleep you […]

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Should You Be Using Instagram To Boost Your Small Business Blog? – Blogcentric #58

Amanda Webb — Thu, 22 Dec 2016 06:00:00 +0000

Is Instagram a good fit for your business blog? How can you make yourself stand out? Is it a good platform for promoting your blog? Sue B. Zimmerman is a serial entrepreneur, she started her first business when she was 13 and had her first $1 million at the age of 22. In total she’s […]

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Are You Ready To Publish Your Next Blog Post? 26 Things You Might Have Forgotten – Blogcentric #57

Amanda Webb — Thu, 15 Dec 2016 18:20:29 +0000

Do you hit publish on a blog post then remember something you were supposed to do before you clicked? Do you do this more than once on each post? If so, this is for you. Listen below to find out what you should check before you publish Download your checklist here The Problem I don’t […]

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There’s Something You Need To Know About The New Facebook Page Layout – 1 Minute Moment #61

Amanda Webb — Tue, 13 Dec 2016 22:42:31 +0000

Facebook page layouts change way too often. We’ll just be comfortable with a design and they roll out something new. It’s a bit like when a supermarket changes the layout, it’s disorientating and it can take us a while to find our way around. Over the last few weeks many Facebook users, myself included have […]

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How Long Should A Blog Post Be? – Blogcentric #56

Amanda Webb — Thu, 08 Dec 2016 21:14:15 +0000

How long should a blog post be? Is long form content better? Should you write thousands of words? Or are short, to the point posts better? In this week’s podcast, I’m going to attempt to answer the question. How long should a blog post be? I’ve been seeing a lot of comment saying longer is […]

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To Automate or To Switch Off – 3 Solutions To The Small Business Owners Christmas Facebook Dilemma – 1 Minute Moment #60

Amanda Webb — Tue, 06 Dec 2016 22:12:43 +0000

It starts mid-November for me, the excitement, the anticipation. Soon, very soon there will be two weeks when I can switch off, kick back and forget about business. Christmas for many small business owners isn’t about the food, the presents, the tree. It’s about total wind down. But how can we switch off and relax […]

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How To Reach New Readers With A Guest Blogging Strategy – Blogcentric #55

Amanda Webb — Thu, 01 Dec 2016 19:38:55 +0000

What if I told you that you could reach a whole bunch of new people with your blog, people who hadn’t heard of you before? What if I told you there was a way to expand the range of relevant topics you cover on your blog? Well there is. A guest blogging program may be […]

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4 Things I Wish I’d Known When I Started My YouTube Channel – 1 Minute Moment #59

Amanda Webb — Tue, 29 Nov 2016 13:58:44 +0000

I just took a look at my youtube channel. My first video went live on 4th November 2009. That’s seven years of almost weekly videos. It was odd looking back at a slightly younger, slightly posher me and it reminded me of all the silly mistakes, most of which I only recently fixed, I made […]

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10 Christmas Blog Topics To Help You Get Ahead With Your Seasonal Content Schedule – Blogcentric #54

Amanda Webb — Thu, 24 Nov 2016 10:15:48 +0000

What do you do with your blog at Christmas? Do you put it on hold for a week or two? Do you carry on as normal or do you create seasonal content? If you want to create seasonal content but don’t know where to start I’ve got 10 Chirstmas blog topic ideas that will help […]

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Can Measurement Save You From Digital Marketing Apathy? – 1 Minute Moment #58

Amanda Webb — Tue, 22 Nov 2016 09:00:38 +0000

Are you measuring social media success? Really measuring or are you going with your gut feeling? It happened to me again recently. I found myself staring at my computer screen wondering if I was wasting my time with content marketing and social media. I’m sure many of you reading are familiar with this feeling. You […]

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Using Your Blog To Turbo Power Your Marketing Message – Blogcentric #53

Amanda Webb — Thu, 17 Nov 2016 10:21:28 +0000

What makes a business blog successful? What type of content makes the most sales? How can working with other bloggers help you grow? The name ‘Mick’s Garage’ suggests a local garage, the garage round the corner where you bring your car for a service. In fact, it’s a large organisation supplying car parts that has […]

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A Year Of Podcasting: The Listener Episode – Blogcentric Podcast #52

Amanda Webb — Thu, 10 Nov 2016 14:26:48 +0000

What keeps you podcasting for a year? For me it’s the listeners so I decided to hand over the anniversary show to them. This week marks a year of the Blogcentric podcast. 12 months ago I sat in front of my computer, Skype headset on and recorded episode 1. My plan was to improve my […]

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Use These Ideas To Kickstart Your Instagram Business Account – 1 Minute Moment #57

Amanda Webb — Tue, 08 Nov 2016 16:21:34 +0000

I’ve always loved Instagram and this year I started using it for business and I’ve been delighted with the results. As a business owner Instagram can feel daunting, another network to manage and this one needs lots of photos. In this post I’m going to look at the steps you can take to become memorable, […]

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A Short, Beginners Guide To Guest Blogging And Why You Need To Do It – Blogcentric #51

Amanda Webb — Thu, 03 Nov 2016 13:27:23 +0000

Guest posting has a bad name. Back in 2014 the head of Google’s spam team Matt Cutts told us to stop doing it. That guest blogging for SEO is dead. But in 2016 it’s still an effective way of building your brand or business online and if you do it well you could still benefit […]

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Will We All See More Room To Tweet At The Expense Of The @Reply? – 1 Minute Moment #56

Amanda Webb — Tue, 01 Nov 2016 17:15:27 +0000

Twitter are testing something and I think it could be controversial In May of 2016, Twitter announced measures that would allow us to extend the character allowance from 140. Many of the announced changes have been rolled out already, most recently we saw the inclusion of media in tweets not taking up any of our […]

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How To Use Writing Frames To Beat Your Bloggers Block, Write Quicker & Focus – Blogcentric #50

Amanda Webb — Thu, 27 Oct 2016 09:39:36 +0000

What is a writing frame and how can it help you beat bloggers block? Do you find yourself sitting in front of the computer screen trying to wrangle words so they make sense? So they are persuasive? So they mean something? If so you could be suffering from the worst type of bloggers block. But […]

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Idea Generation Techniques That Give You Better Ideas And Produce Better Results – 1 Minute Moment #55

Amanda Webb — Tue, 25 Oct 2016 13:32:20 +0000

How can you have better ideas? How can you get those you work with to share their ideas more freely? Do you have a process for idea generation? Last week I went to the Learn Inbound conference in Dublin. The problem with conferences is that I always return home with a massive todo list. So […]

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The Secret To Effective Live Blogging At The Electric Picnic: An Interview With Daniel Logue – Blogcentric #49

Amanda Webb — Thu, 20 Oct 2016 11:01:41 +0000

Could live blogging be a good fit when covering events for your business? How do you plan a live blog? This week I spoke to Daniel Logue, Digital Co-Ordinator for the Electric Picnic festival about how they plan and manage their live blog. Listen below for Live Blogging planning and implementation advice The Electric Picnic […]

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Are We Getting It All Wrong With Community Building? – 1 Minute Moment #54

Amanda Webb — Tue, 18 Oct 2016 05:18:00 +0000

Why should we build communities for our businesses? What is a community and what value do they have? I’m part of a long standing online community. Although I’ve been a part of it for 10 years or more I still feel like a newbie. The community was built around a common interest in a British […]

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How To Use Visual Content To Enhance Your Blog Posts – Blogcentric #48

Amanda Webb — Thu, 13 Oct 2016 08:04:15 +0000

What if I told you that the secret to a successful blog post isn’t always the words you write but the visual content that you use to illustrate it? Listen below to find out more about using visual content in your blog posts We’ve talked about images before. In episode 13 I talked about images for social […]

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Good News, You Can Write Better Content Faster – Book Review: How To Find Your Writing Voice

Amanda Webb — Wed, 12 Oct 2016 12:29:31 +0000

‘Find your writing voice’ is a phrase that’s repeated to writers over and over again. But what is this magical voice and where can we find it? Chris Brogan’s book can help. Occasionally, I like many others struggle to write. Sometimes the words flow but at others, my writing becomes stilted and formulaic. I know that […]

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Should You Switch To An Instagram Business Account? – 1 Minute Moment #53

Amanda Webb — Tue, 11 Oct 2016 06:05:16 +0000

Should you set up an Instagram business account? Instagram has begun to tempt business owners with a new kind of an account. A business profile makes it easier for you to do business from Instagram. It adds a ‘Contact’ button to your profile making it easy for followers to phone or email you direct from the […]

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Too Busy To Blog? Try The 20 Minute Blogging System – Blogcentric #47

Amanda Webb — Thu, 06 Oct 2016 06:16:32 +0000

You want to blog, you’ve been told you should blog, I’ve convinced you it’s the thing to do but how do you find time to blog? Finding time to blog – listen below You can do it This isn’t the first time I’ve covered this topic but the problem isn’t going away. I’ve shared my […]

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A Small Business Bloggers Guide To Competitive Research – Blogcentric #46

Amanda Webb — Thu, 29 Sep 2016 05:00:00 +0000

How well do you know your competitors? Do you know who they are? Are they blogging? What are they doing on social media and in real life? In this podcast we look at competitive research for bloggers. Knowing your competitors is almost as important as knowing your customers. You’ll find out what they do well, […]

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We Can All Learn From These 3 Eccentric Londoners On Twitter – 1 Minute Moment #52

Amanda Webb — Tue, 27 Sep 2016 17:05:00 +0000

According to popular myth English people are eccentric. I’m English myself and may be prone to eccentricity from time to time. But this eccentricity can add to a warm and entertaining social media presence. I’m just back from a trip to London so I thought I’d share some of the eccentric Twitter accounts I found […]

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How To Achieve The Business Blogging Goals You Set – Blogcentric #45

Amanda Webb — Thu, 22 Sep 2016 05:00:00 +0000

Do you have moments of doubt about your blogging? Do you wonder where it’s all going? Is it bringing you customers? Setting business blogging goals can keep you focused and motivated and help you plan for success. When I sat down to write this podcast I wasn’t sure if you’d enjoy it. Do you need […]

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Why Did Twitter Give Us More Room To Tweet? – 1 Minute Moment #51

Amanda Webb — Tue, 20 Sep 2016 18:41:52 +0000

The 19th of September 2016 was a big day for Twitter and Twitter users. They finally activated the Twitter update they’d promised us earlier in the year. From that date they released the 23 characters they had been stealing from us every-time we attached an image, a video, a GIF, a poll or quoted a Tweet. […]

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Are You Forgetting Your Call To Action? – Blogcentric #44

Amanda Webb — Thu, 15 Sep 2016 14:09:01 +0000

Do people who visit your blog know about what you do? Are you doing enough to capture leads and get sales? Do you add CTA (Calls To Action) to your posts? I know it’s something lots of business bloggers, including me do forget about. No one told me when I started blogging that I had […]

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A Handbook For Event Marketers: Trending by Beatrice Whelan – Book Review

Amanda Webb — Wed, 14 Sep 2016 11:00:00 +0000

Do you run events for your small business? Trending by Beatrice Whelan is the handbook you need. This year has been the first in five years that I’ve not been involved in running an event. For almost five years I was involved in the KLCK bloggers network, for three Blog Awards Ireland and last year, […]

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5 Random Acts Of Positivity for Positive Thinking Day – 1 Minute Moment #50

Amanda Webb — Tue, 13 Sep 2016 15:27:56 +0000

Doing nice things for people makes us feel good and with luck it makes others feel good too. Today is positive thinking day so I thought I’d throw out a challenge. A few years ago I was sitting in my cold house wrapped in blankets. The heating had conked out and I was cold. I told […]

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Content Marketing & Events: How To Write About And Promote Events With Blogging – Blogcentric #43

Amanda Webb — Thu, 08 Sep 2016 05:00:00 +0000

Do you find it hard to write about the events you attend? What should you be on the look out for content wise? How can you use blogging for event marketing? I spoke to Beatrice Whelan, author of ‘Trending – the complete guide to social media for events‘. She gave me the answers to these […]

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The Secrets Of Fighting Procrastination? – 1 Minute Moment #49

Amanda Webb — Tue, 06 Sep 2016 14:32:05 +0000

Today is fight procrastination day. I’m winning at the moment but it’s a constant battle. I’m sharing my tips, what works for me. I’d love to hear yours too. Yesterday I found myself in the kitchen cleaning the outside of my kettle. I’m not sure what task I was avoiding but it must have been […]

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How To Beat The Hackers: WordPress Security For Bloggers – Blogcentric 42

Amanda Webb — Thu, 01 Sep 2016 05:00:00 +0000

[Estimated reading time: 5 minutes] WordPress security is important. Is your blog a hacker’s dream? What would happen if someone got into your WordPress site and redirected everything to spammy sites selling viagra or worse? It’s a business owners nightmare, but it’s one I found myself in the middle of about a year ago. A […]

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Who’s Afraid Of Facebook Live? Don’t Be, Follow These Tips – 1 Minute Moment #48

Amanda Webb — Tue, 30 Aug 2016 23:45:40 +0000

I started regular Facebook Live broadcasts back in March. It took me a while to get comfortable with the idea of live video but my weekly ‘Digital Coffee’ show is something I almost look forward to now. It’s hard work for me to get interaction on my Facebook posts these days. I do get Likes […]

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Create A Blog Update Plan To Revitalise Your Content – Blogcentric #41

Amanda Webb — Thu, 25 Aug 2016 09:50:46 +0000

[Estimated reading time: 5 Minutes] What are you doing with those dusty old posts hanging around in the archives? Do you ignore them and hope they’ll go away or do you have a blog update plan? This isn’t the first time I’ve asked you to look in your archives. It was the topic of episode […]

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How To Build A Facebook Group That Encourages Community – 1 Minute Moment #47

Amanda Webb — Tue, 23 Aug 2016 20:34:53 +0000

Are you using Facebook groups for your business? Should you be? What’s the benefit? When Facebook pages first started, or when they were in their early years, engagement was great. You’d get comments, discussion, conversation. All you had to do was post a question and you’d get a range of viewpoints. We may have used […]

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Warning: Your Blog Post Layout Could Be Losing You Readers – Blogcentric #40

Amanda Webb — Thu, 18 Aug 2016 05:00:00 +0000

[Estimated reading time: 8 minutes] Is your blog easy to read? Is your content great but your blog post layout is getting in the way? As bloggers, we spend a lot of time writing quality content. We obsess about getting it right, telling the right story, reeling people in but many of us neglect the […]

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5 Facebook Ad Tips You Need To Try Before It’s Too Late – 1 Minute Moment #46

Amanda Webb — Tue, 16 Aug 2016 11:09:10 +0000

Small business owners, if you haven’t tried Facebook advertising yet time is running out. Try these 5 Facebook ad tips to get started. If you aren’t using Facebook ads yet you need to start experimenting now. Why? Because space is running out, soon the price will go up and your opportunity to play around and […]

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Do Your Readers Trust You? Are They Ready To Buy From You? – An Interview With Marcus Sheridan

Amanda Webb — Thu, 11 Aug 2016 05:00:00 +0000

Are your building reader trust? Are your readers ready to buy from you? It’s easy to overlook these questions but they could be crucial to your success. When Marcus Sheridan started blogging for his failing swimming pool company he went straight in with bottom of the funnel content. His blog captured people who were ready to […]

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Can Excess Capacity Create A World Of Micro Entrepreneurs? – Peers Inc. by Robin Chase

Amanda Webb — Wed, 10 Aug 2016 13:46:52 +0000

Can capitalism save the world? That’s the big and surprising question addressed by Robin Chase in Peers Inc.* It was less than 20 years ago that I first watched Rollerball. A 70’s movie than imagined a world owned and run by corporations rather than countries. It was a dystopian fantasy then but it’s one that […]

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Just Another Post About Instagram Stories – 1 Minute Moment #45

Amanda Webb — Tue, 09 Aug 2016 12:46:52 +0000

7 Days ago Instagram released ‘Instagram Stories’, a Snapchat clone. It’s taken me a week but I think I like it. I’ve always been fond of Instagram. When I first started using it, shortly after it’s release I just wanted the funky filters, then I found the amazing content. Last year I reluctantly experimented with […]

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How To Get Your Favourite Bloggers To Contribute To Your Blog – Blogcentric #38

Amanda Webb — Thu, 04 Aug 2016 05:00:00 +0000

[Estimated reading time: 9 Minutes] Wouldn’t it be cool if you could get your favourite bloggers and influencers to contribute to your blog? What would happen to your blog as a result? This week I’m going to do something different. I’m going to tell you the story of how I accepted a blog challenge and […]

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11 Tips To Boost Your Facebook Organic Reach – 1 Minute Moment #44

Amanda Webb — Tue, 02 Aug 2016 15:20:44 +0000

Marketing your business on Facebook has become more challenging over the past year as Facebook organic reach has dropped, consistently. The latest algorithm change has kicked in and many pages are reporting an epic slide in stats. It’s not going to be easy to reverse the trend completely but there are a few things you […]

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Want To Start A Blog For Your Business? Follow The Beginners Guide – Blogcentric #37

Amanda Webb — Thu, 28 Jul 2016 05:00:00 +0000

[Estimated reading time: 10 Minutes] Have you been meaning to start a blog for your business but not gotten around to it? It’s difficult to take the plunge but it doesn’t need to be as hard as you think. I’m hoping this post will give you the spark you need to finally put your fingers […]

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Are You Making These Blogging Mistakes? Top Tips From 10 Blogging Pros

Amanda Webb — Wed, 27 Jul 2016 14:00:23 +0000

I used to be terrified of making mistakes. I’d do anything to avoid them. All that changed when I started using social media and blogging. I have made all the classic blogging mistakes and I know that’s not the end of it, there are more blunders peering around the corner at me. But this is […]

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Have You Forgotten The Secret Of Twitter Business Success? I Had – 1 Minute Moment #43

Amanda Webb — Tue, 26 Jul 2016 14:45:21 +0000

I’m not sure if there is one key to Twitter business success but here’s one thing I’d forgotten and had to re-learn. I know I’m not alone as a Twitter user, looking nostalgically back to the days when Twitter conversations used to flow. I’ve talked about it here many times before. But where many of […]

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Are You Blogging For Your Business? Here are 10 Reasons You Should Be – Blogcentric #36

Amanda Webb — Thu, 21 Jul 2016 05:00:00 +0000

[Estimated reading time: 6 Minutes] Is blogging for your business really worth it? What are the advantages of blogging? A few weeks we discussed the downsides of blogging for business. We talked about the time it took, content shock, your peers thinking you are mad and more. But it’s not all bad news. In fact, […]

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Are You Communicating With Your Customers All Wrong? – 1 Minute Moment #42

Amanda Webb — Tue, 19 Jul 2016 10:06:31 +0000

When you communicate with your customers are you making a big mistake? It’s a mistake I’ve made time and time again and I’m sure you have too. Luckily someone enlightened me and I’ve put a stop to the habit. Watch below to find out what that bad customer communication habit was: The mistake I’ve […]

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How To Create A Reader Survey For Your Blog – Blogcentric #35

Amanda Webb — Thu, 14 Jul 2016 05:00:00 +0000

[Estimated reading time: 6 minutes] Do you really know what your readers need? Have you asked them? Are you writing content that solves their problems? The easiest way to find out is to create a reader survey for your blog. I hit a bit of a dry patch recently with my blogging, my ideas just […]

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Did Dale Carnegie Predict The Digital Age? – How To Win Friends And Influence People

Amanda Webb — Wed, 13 Jul 2016 05:00:00 +0000

A book written in the 30’s about how to get your own way… that’s bound to be evil isn’t it? A slightly dogeared copy of Dale Carnegie’s ‘How To Win Friends And Influence People’ * has been knocking around my house for a few years, we’d purchased it as an oddity and although I’d thought of […]

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It’s Time To Review Your LinkedIn Professional Headline – 1 Minute Moment #41

Amanda Webb — Tue, 12 Jul 2016 10:21:09 +0000

When is the last time you looked at your LinkedIn profile? When is the last time you updated it? There are three sections on your LinkedIn profile that are important to get right. These three sections travel around LinkedIn, whenever you send an invite, comment on a post or appear in search results these are […]

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Every Word Is A Power Word If You Use It Well: An Interview With Eleanor Goold – Blogcentric #34

Amanda Webb — Thu, 07 Jul 2016 11:12:00 +0000

[Estimated reading time: 4 Minutes] I’d been reading about these words that sounded magic. ‘Power Words’ would make people click, buy, enquire, convert. I was skeptical, I looked at the many lists of power words available online. ‘Free’ ‘Amazing’ ‘Mind Blowing’. None of these sounded like they’d make me do something, in fact, if you […]

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Would My Teenage Self Be Horrified With Technology In 2016? – #Inspirefest 2016

Amanda Webb — Wed, 06 Jul 2016 19:27:28 +0000

When I was a teenager, even a bit older, I was very concerned about the effect of technology on privacy. We had discussed and imagined payment systems that would magically take money at the click of a button or a touch of a credit card (unusually we hadn’t imagined mobile phones). I had problems with […]

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Is Twitter Dashboard A Third Party Tool Killer? Maybe Not – 1 Minute Moment #40

Amanda Webb — Tue, 05 Jul 2016 18:03:21 +0000

Last week Twitter did something that astounded me. They released a new feature that I don’t hate. Twitter Dashboard is a tool aimed at small business that rearranges the way you view Twitter. When you sign up for Twitter Dashboard you are asked for your website address and some interests. Twitter customises your feed with […]

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How Do You Find Time To Blog When Your Schedule Is Ridiculously Busy? – Blogcentric #33

Amanda Webb — Thu, 30 Jun 2016 13:46:00 +0000

[Estimated reading time: 6 minutes] How do you find the time to blog? This is a question I get asked frequently. People assume because I work in digital marketing that I have more time to create content and to a certain extent that’s true. But, like all small business owners, I still have a tightly […]

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Could You Be Saving Money On Your Facebook Ads? 1 Minute Moment #39

Amanda Webb — Tue, 28 Jun 2016 21:32:44 +0000

I’ve always been a big fan of Facebook page promotion ads, these are the ads that encourage people to Like a page. They allow us to build an audience of people who have an interest in what we do. Depending on the page and your audience these ads can be really good value for money. […]

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8 Disadvantages Of Blogging For Business That You Need To Know About Before You Start – Blogcentric #32

Amanda Webb — Thu, 23 Jun 2016 13:34:26 +0000

[Estimated Reading Time: 5 Minutes] I’m always talking about how great blogging is for your business but what are the disadvantages? If you know what they are before you start you can plan to avoid them. If I could write a letter to myself the day I started blogging, I’d commend myself on taking such […]

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Why You Need To Embrace The Selfie In Your Social Media Marketing – 1 Minute Moment #38

Amanda Webb — Tue, 21 Jun 2016 16:47:03 +0000

When I asked members of a Facebook group for tips on taking a good selfie I got some helpful responses but I also got a negativity. Selfies are seen as narcissism, as being self-obsessed but I think they’ve been misjudged. Today is SelfieDay so I thought I’d take the opportunity to celebrate this much maligned […]

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Blog Topics & Idea Inspiration For Beating Bloggers Block – Blogcentric #31

Amanda Webb — Thu, 16 Jun 2016 13:09:40 +0000

[Estimated reading time 7.5 minutes] Do you struggle to find blog topics? Do you go through times when you are full of ideas and others when you can’t think of a single thing to write? At least once a year I get brain freeze, I’ll have been happily writing away and all of a sudden […]

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Mix One Measure Of Egotist With One of Nice Guy And You’ve Got Gary Vee – Book Review #ASKGARYVEE

Amanda Webb — Wed, 15 Jun 2016 05:00:00 +0000

Somehow I’d forgotten I liked Gary Vaynerchuk. The Irish version of Donald Trump is a man called Bill Cullen. For those of you who aren’t familiar with him, he’s a self-made businessman who played the Trump character in the Irish version of ‘The Apprentice’. There’s a lot to admire in Bill. He succeeded against all […]

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What Is A Blog? Do We Need To Rethink The Word? – 1 Minute Moment #37

Amanda Webb — Tue, 14 Jun 2016 10:01:57 +0000

What is a blog? This isn’t as easy a question to answer as it used to be. When the early pioneers of blogging sat down and recorded their first posts in the 90’s I wonder if they had any idea how the concept will evolve and reshape itself to become what it is today. What […]

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How To Get People To Read Your Small Business Blog – Blogcentric #30

Amanda Webb — Thu, 09 Jun 2016 16:06:16 +0000

Are you a frustrated small business blogger? Do you look at your stats and sigh when yet again you’ve failed to drive more traffic to it? If so read on. You’ll find me every Tuesday morning ‘doing my stats’. Sometimes it’s encouraging, other times I find it disheartening. 6 months ago when I started this […]

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Do Networking Events Terrify You? Try These 4 Easy Networking Tips For Small Business – 1 Minute Moment #36

Amanda Webb — Tue, 07 Jun 2016 13:02:24 +0000

I’ve been going to networking events for small business for as long as I’ve been in business. I’ve learned loads from the people I’ve met and forged relationships that have stood the test of times. Last week I was in a pub, not an unusual place to be in Dublin but what was different was […]

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Desperately Seeking A Blog Niche: A Quick Guide To Nailing Your Topic – Blogcentric #29

Amanda Webb — Thu, 02 Jun 2016 10:00:00 +0000

Do you struggle to find your blog niche? Do you really need to have one? How do you go about finding yours? I just celebrated my blogging birthday. 9 years ago I sat down and put my fingers to the keyboard to construct a blog post for the first time. It was easier back then we […]

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Small Business Owners, Are You Still Learning? 1 Minute Moment #35

Amanda Webb — Tue, 31 May 2016 05:00:00 +0000

As small business owners it’s hard to find the time to keep learning, but it should be an essential part of what we do. Do you make room for learning and developing personal skills in your year? This time of year is conference season for me. As regular business slows down a bit for the […]

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From Blogging To Books: The Surprising Story Of An Irish Farmerette – Blogcentric #28

Amanda Webb — Thu, 26 May 2016 05:00:00 +0000

When Lorna Sixsmith started ‘Irish Farmerette’ she thought of it as a personal blog. Somewhere she could share her farming life and advocate for farming and Irish food. She’d also always wanted to write a book. It took a blog post about marrying a farmer, a trip to Wales and a crowdfunding campaign to bring the […]

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Positive Penny Beats Negative Ninny – Is Being Nice Online Good For Business? – 1 Minute Moment #34

Amanda Webb — Tue, 24 May 2016 21:07:12 +0000

This post probably reveals my inner hippy. There’s a lot of negativity online. I’ve met so many people who use Twitter less or say they won’t use it at all because it’s a ‘toxic’ space. It’s not always like that. It can be hard to be nice online. It’s easy to slip into a negative […]

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How To Stop Your Readers From Leaving: 14 Tips to Decrease Your Bounce Rate – Blogcentric #27

Amanda Webb — Thu, 19 May 2016 09:00:00 +0000

Do you want to keep your blog readers on your site for longer? Are you shocked by your bounce rate? How can you decrease your bounce rate? What is bounce rate anyway? There’s something that’s been bugging me for a while. My bounce rate, it’s very high and that’s not a good thing. It’s time […]

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You’ll Soon Be Able To Tweet All Of Your 140 Characters Everytime – 1 Minute Social Media Moment #33

Amanda Webb — Tue, 17 May 2016 22:40:20 +0000

BassDrummerEd believes that “limitation makes you be creative” Last week I was at the Thinking Digital conference in Newcastle, BassDrummerEd was there showing us how he had pushed the limits of his drumming. His stuff was incredible. It made me think about two of my favourite social networks Twitter and Snapchat. Both have limits and […]

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How To Grow Your Audience With Blog Roundup Posts – Blogcentric #26

Amanda Webb — Thu, 12 May 2016 05:00:00 +0000

Blog roundup posts sometimes known as link posts or curated posts are easy to write and can help you grow your audience. Creating them is straight forward once you have a system in place. Are you like me? Do you go through phases when content almost writes itself then at other times when you just can’t […]

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A Marketing Cheat Sheet For Business – Read The Binman’s Guide To Marketing

Amanda Webb — Wed, 11 May 2016 05:00:22 +0000

I remember a few years ago The City Bin Co. exploded into my consciousness. I’m not sure why. Was it a radio ad? TV? something else? All I know is that I knew that City Bins had red wheelie bins rather than the standard, green or grey. There marketing was working, if I’d been in […]

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Do You Feel Like Blogging Is Hard Work? 1 Minute Moment #32

Amanda Webb — Tue, 10 May 2016 16:30:18 +0000

Is blogging becoming hard work? This was a question I was asked recently by Mandy Mortimer on Snapchat and it’s one worth thinking about. When I first started blogging there weren’t many of us out there. Blogging hadn’t become an industry or something people considered an income stream. Yes, there were people making money from […]

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10 Ways To Reach More People With Repurposed Content – Blogcentric #25

Amanda Webb — Thu, 05 May 2016 07:00:00 +0000

How can you reach more people with your content? How can you ensure more people consume it? Can you get more value from the content you create? You can when you repurpose your content. You’ve written a great blog post, you poured your heart and soul into it, you researched, you edited, you SEOd the hell […]

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The Folly Of Cheating Stats With StumbleUpon – 1 Minute Social Media Moment #31

Amanda Webb — Tue, 03 May 2016 15:50:33 +0000

StumbleUpon can be a great tool for driving traffic to your blog or website, the problem is it doesn’t stay long. We talk about vanity stats a lot in social media marketing. You’ll find people all over the internet ready to rap your knuckles at the mere mention of the amount of followers or Likes […]

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Stuck For Content Ideas? Use These 10 Blogging Inspiration Ideas – Blogcentric #24

Amanda Webb — Thu, 28 Apr 2016 14:30:00 +0000

Do you struggle to find content ideas for your website? Do you sit with your fingers over the keyboard waiting for blogging inspiration? “But what will I blog about?” This is a question I’ve been asked many times by business owners embarking on blogging. It can be hard to come up with ideas and to […]

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6 Things Not To Post Your Facebook Business Page – 1 Minute Social Media Moment #30

Amanda Webb — Tue, 26 Apr 2016 10:40:28 +0000

Facebook is a fun place for us to connect to friends, get into conversations and share our world view. Within the limits of legality, you should post whatever you want on your personal Facebook account. I love scrolling through my feed and being a part of my very eclectic group of friends lives. When it […]

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SEO for Blogs – Are You Doing It Right? – Blogcentric #23

Amanda Webb — Thu, 21 Apr 2016 14:00:00 +0000

I get asked about SEO for blogs all the time. My knowledge of search engine optimisation is limited so a lot of the time I have to shrug and tell them that SEO is not my speciality. As regular listeners to the Blogcentric podcast will know, search engine optimisation is a priority this year. I […]

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How To Polish Your Visual Content Creation On The Go – 2 Tools: 1 Minute Social Media Moment #29

Amanda Webb — Tue, 19 Apr 2016 22:15:19 +0000

You’re convinced, social media is going to be great for your business. You have a content schedule and you are ready to start posting better visual content on your social media channels but there’s one big barrier. Time. However much you tweak your schedule you never seem to have enough time to sit in front […]

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Are You Using These WordPress Plugins On Your Small Business Blog? – Blogcentric #22

Amanda Webb — Thu, 14 Apr 2016 17:44:20 +0000

Have you ever wondered what WordPress plugins can help you promote your business? Have you wondered if WordPress.org is the right choice of blogging platform for you? In this episode of the Blogcentric podcast I’ll look at 10 plugins that can help you build and sell from your small business blog. 1. Akismet As soon […]

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How To Add A Map To Your Facebook Business Page

Amanda Webb — Wed, 13 Apr 2016 07:00:00 +0000

I was working with a group of tourist businesses in Co. Clare last year and we spent way too much time getting adding a map to their Facebook business pages. Every time we’d add an address based in Co. Clare, Facebook would locate it in a town called ‘Claremorris’ two counties away. We got all […]

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How To Keep Bloggers Happy And Get Them Sharing – 5 Keys To A Successful Blogger Event 1 Minute Moment #28

Amanda Webb — Tue, 12 Apr 2016 15:32:38 +0000

When I saw the post pop up on the Irish Bloggers Facebook group I was excited. I never get invited to blogger events. This blog isn’t really suitable for most launches or events, although I review cool tools now and then I never do this for cash and I don’t accept sponsored posts. So it’s rare […]

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Want To Build Customer Loyalty? Create A Valuable Resource – Blogcentric #21

Amanda Webb — Thu, 07 Apr 2016 05:00:00 +0000

Are you building customer loyalty with your blog? Does that sound like a big ask? I interviewed Christopher Brennan from Phorest Salon Software who is doing just that. When Chris started working for Phorest Salon Software he was faking it. He didn’t know what shellac was and when he tried to share tips on manicures […]

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Don’t Panic – You Can Still Like & Comment On Facebook Pages As Your Business

Amanda Webb — Wed, 06 Apr 2016 07:00:00 +0000

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. Last week Facebook changed the way you access your Facebook business page. […]

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Do You Have To Use Facebook Personally To Succeed In Facebook Marketing? – 1 Minute Social Media Moment #27

Amanda Webb — Tue, 05 Apr 2016 19:09:36 +0000

“I’ve no interest in using Facebook for myself but I’ve heard it’s good for business” Those are the words of many business owners that have come to me for Facebook marketing advice. I think this is a big mistake. Find out why below: Read More Join In – The Key To Better Facebook Marketing? If […]

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10 Blogging Tools For Boosting Productivity And Creating Better Content – Blogcentric #20

Amanda Webb — Thu, 31 Mar 2016 05:00:00 +0000

What blogging tools do you use to stay productive? To create content? This week I share 10 of my favourite blogging tools on the Blogcentric podcast. I remember my dad’s toolbox clearly. It was layered, slightly rusty and creaked when it opened. Like every father in the 80s he tried to avoid DIY, that shelf […]

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Do You Really Know What Your Customer Wants? – Book Club: Ryan Levesque – Ask

Amanda Webb — Wed, 30 Mar 2016 11:11:06 +0000

Do you really know what your customer wants? Have you asked them? Did you ask them the right questions? This month’s book club pick helps you find out. I got a series of emails from a company recently. They had a product that they wanted to sell me and they were offering me a demo. […]

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Why Instagram Notifications Aren’t The Secret To Success – 1 Minute Social Media Moment #26

Amanda Webb — Tue, 29 Mar 2016 17:57:16 +0000

This weekend my Instagram feed was full of users asking me to subscribe to their notifications. That’s a pretty big ask. If I subscribe to your Instagram notifications I get push notifications on my phone each time you post. There was a rumour, no one quite knows where it started but there was a rumour. […]

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How To Turn Readers Into Buyers – With Ian Cleary Blogcentric #19

Amanda Webb — Thu, 24 Mar 2016 06:00:00 +0000

How do your build influence with blogging? How can you turn readers into buyers? What processes should ensure your content marketing is successful? When I first met Ian Cleary, 3 years ago he was blogging for Social Media Examiner. At the time, he hadn’t started blogging on his own site. Then all of a sudden […]

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Will Sharing Your Expertise Lose You Customers? 1 Minute Social Media Moment #25

Amanda Webb — Tue, 22 Mar 2016 09:44:47 +0000

Are you scared of sharing your expertise online? What happens if people don’t buy from you but go and make their own stuff? What if they take your tutorials, follow them and decide they don’t need to hire you? As a blogger, I’ve always shared everything I know and everything I learn online. There is […]

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Could Your Blog Titles Be Losing You Readers? – Blogcentric #18

Amanda Webb — Thu, 17 Mar 2016 06:00:00 +0000

Do you leave it until the last minute to write your blog titles? Are your headlines an afterthought? One of the weakest areas of my blogging is my headline writing. I try, I really do and I know I’ve improved over the years but I also know I’m still not writing brilliant blog titles. Your […]

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What Snapchat Told Me About Storytelling

Amanda Webb — Tue, 15 Mar 2016 18:48:55 +0000

I was asked to review someone’s Facebook business page recently. It was set up correctly and they were posting regular content, but there was something missing. That something was storytelling. I’ve talked about storytelling before on the blog. In fact, I devoted a whole month to it once, demonstrating how businesses were using storytelling to […]

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Is There Space For Small Business Blogging? With Mark Schaefer – Blogcentric #17

Amanda Webb — Thu, 10 Mar 2016 06:00:00 +0000

Can a small business blog compete in a space overrun with content? How can you show your best readers you value them? Are the easy days of marketing on the internet over? I’ve been reading Mark Schaefer’s {Grow} blog for a couple of years now and I read and recommended his latest book ‘The Content […]

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International Women’s Day Challenge & 10 Female Social Media Bloggers You Should Be Following – 1 Minute Moment Episode 23

Amanda Webb — Tue, 08 Mar 2016 19:47:34 +0000

Last year I noticed something but it’s taken me until today to do something about it. It being International Women’s day today I figured it was time to address a big problem with my content curation. The Problem I seem to share a lot of content written by men, I share a lot of quotes […]

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How To Maintain A Healthy Email List – Blogcentric Podcast #16

Amanda Webb — Thu, 03 Mar 2016 06:00:00 +0000

So you built an email list with great intentions but you’ve neglected it? Sound familiar? I know that has been me in the past. In episode 16 of the Blogcentric podcast, I list my 5 steps for nurturing and maintaining your email list. Listen below to find out more: The 5 step process: 1. […]

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Do You Know How To Explain It? – 1 Minute Social Media Moment #22

Amanda Webb — Tue, 01 Mar 2016 20:34:10 +0000

I’m just about to take on a virtual assistant. For those of you who haven’t come across the term before, a VA (virtual assistant) is someone who takes on some of the duties of a personal assistant but works remotely. They often have more than one client they look after. I can’t wait until she […]

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How To Build Your Email List The Right Way – Blogcentric Episode #15

Amanda Webb — Thu, 25 Feb 2016 06:00:00 +0000

Last year when I started making a plan to build a better and more loyal audience email figured heavily. Yes Google, Facebook Twitter, Pinterest and other social networks were delivering traffic to my site but how could I make them remember me? How could I get them to come back? The answer of course, was […]

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Are You Muting Your Message On LinkedIn? – 1 Minute Social Media Moment #21

Amanda Webb — Tue, 23 Feb 2016 20:03:27 +0000

Every year LinkedIn releases the ten most overused buzzwords from user profiles on the network. But why does this matter? What is the problem with using a word in our profiles that everyone else does? Last week a fire alarm went off in the hotel I was staying in. Although I followed the rules and […]

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Persona Persona Persona – How To Write For The Right People – Blogcentric episode #14

Amanda Webb — Thu, 18 Feb 2016 06:00:00 +0000

Last year I was asked to speak at SWIPE summit about blogging. I decided to make it a confession, to share some of the things I’ve done wrong since I wrote my first blog post back in 2007. The part that scared me most is that the audience at SWIPE was going to contain a […]

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Are You Forgetting To Sell On Social Media? – #20 One Minute Social Media Moment

Amanda Webb — Tue, 16 Feb 2016 23:30:00 +0000

I met a business owner at a conference I was speaking at recently. He was confused. He’d done everything right, spent time and money building a good relevant audience on social media, posted great content. He’d even had great feedback from people who read what he wrote. But he’d seen very few sales. ‘What am […]

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The Bloggers Guide To Images – Blogcentric Episode 13

Amanda Webb — Thu, 11 Feb 2016 06:00:00 +0000

A topic that constantly comes up in the blogging groups and forums I belong to is the use of images. What images can you use? Is there anywhere you can get photos for free? What size of image should you share? How do you make Twitter, Facebook, Pinterest see your images and ensure the right […]

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Is Your Website Copy Irresistibly Enticing? – #19 One Minute Social Media Moment

Amanda Webb — Tue, 09 Feb 2016 22:29:44 +0000

“Come inside for dinner, or to put your feet up by the fire” That sign almost made me drop everything, I could picture myself by the fire, relaxing. Does your web content do the same for your website and business? Find out more below: Is your website copy enticing? Can you write content for your […]

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SEO Basics For Bloggers – Domain Authority, Broken Links & More – Blogcentric Podcast Episode 12

Amanda Webb — Thu, 04 Feb 2016 06:00:26 +0000

Are you a blogger struggling with Search Engine Optimisation (SEO). Are you wondering why everyone is talking about Domain Authority? These are some of the topics I cover in episode 12 of the Blogcentric Podcast. Search Engine Optimisation has never been my strong point. I know the basics but when it comes to blogging I […]

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Facebook Pages Manager Feature Now Lets You Keep Notes On Users – #18 1 Minute Social Media Moment

Amanda Webb — Tue, 02 Feb 2016 21:35:19 +0000

I’ve been travelling a lot over the last few weeks so I’ve been relying on my iPad and iPhone more than usual for keeping up with Facebook interactions. Find out more below The feature allows you to tag and write private notes about the people who interact with your Facebook page. It doesn’t seem to […]

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How To Get Customers From Your Blog: With Kate McQuillan – Episode 11 Blogcentric Podcast

Amanda Webb — Thu, 28 Jan 2016 06:00:00 +0000

Kate had been blogging on and off for about a year when she discovered Marcus Sheridan. Now after five years of blogging the Marcus Sheridan way she’s getting traffic to her Pet Sitters Ireland site and more importantly, getting customers from her blog. Listen Below To Find Out How She Gets Customers From Her Blog It’s […]

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Facebook Like For Like Is Damaging Your Organic Reach – #17 One Minute Social Media Moment

Amanda Webb — Tue, 26 Jan 2016 22:28:49 +0000

I’m in a lot of Facebook blogging groups. Some of them are all about sharing knowledge, some of them are just about sharing content and others… well some I’m not sure about. I joined them to meet other bloggers and yes, to share my content with people I thought might find it helpful or share […]

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How To Create A Written Style Guide For Your Blog – Blogcentric Episode 10

Amanda Webb — Thu, 21 Jan 2016 06:00:00 +0000

Is your blogging writing style consistent? Do you know when to capitalise your headlines and when not to? What about numbers? Should you use the number itself or spell it out? What about numbers? Should you use the number itself or spell it out? These are some of the questions I discuss in episode 10 of […]

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Checking Out – Are You Making It Hard To Buy From You? – #16 1 Minute Social Media Moment

Amanda Webb — Tue, 19 Jan 2016 16:46:13 +0000

I’d been waiting in two queues for five minutes each. Finally I reached the cash desk and they needed a phone number. I just wanted to buy something and they were making it really hard. The experience reminded me of many e-commerce experiences I’ve had. Watch the video below to find out more: I’ve lost […]

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How To Create A Visual Style Guide For Your Blog – Blogcentric Episode 9

Amanda Webb — Thu, 14 Jan 2016 06:00:00 +0000

Is your blog memorable? When people visit it for the second time to they recognise where they are? If you aren’t sure this episode of the Blogcentric podcast is for you. I’ve developed a loose visual style guide for my blog over time but it’s time for me to formalise it. Having consistent visuals on your […]

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Twitter Character Count To Increase To 10,000? My Reaction – #15 1 Minute Social Media Moment

Amanda Webb — Tue, 12 Jan 2016 22:24:06 +0000

I’ve been away on my holidays in New York for the last week or so. I have just about been keeping up with the news and one topic that popped into my newsfeed was the possibility that Twitter would increase their character limit from 140 characters to 1000. [Tweet “Is the 140 character limit stopping […]

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The Benefits Of Blogging For Business: An Interview With Graham Soult – Blogcentric Episode 8

Amanda Webb — Thu, 07 Jan 2016 06:00:29 +0000

What is the benefit of blogging for business? That’s the topic of this weeks Blogcentric podcast. Graham was working in a market research in 2009 when he started his blog. He had a lot of insights into retail but how could he persuade other people of that? The solution was to start a blog. 7 […]

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What You Read In 2015 – The Top 10 Posts On The Spiderworking Blog

Amanda Webb — Wed, 06 Jan 2016 06:00:29 +0000

It’s always fascinating to scroll through my Google analytics and see which posts I’ve written that interest you. The one’s that get you clicking through and reading. 2015 was the year I finally took the plunge and used Instagram for business, it’s also the year I decided to delve into LinkedIn in more detail and […]

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The Problem With Twitter Scheduling – #14: 1 Minute Social Media Moment

Amanda Webb — Tue, 05 Jan 2016 08:00:00 +0000

Something weird happened at 12.01am on New Year’s Eve. A Twitter scheduling disaster! In case you’re still confused it… some businesses had scheduled tweets a day early to celebrate the New Year. A big shout out to @SimonNRicketts on Twitter for discovering and sharing these tweets. This inspired episode 14 of the 1 Minute Social […]

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Blogging Challenge: Welcome 2016 – 6 Ideas – Blogcentric episode 7

Amanda Webb — Thu, 31 Dec 2015 06:00:00 +0000

This week’s episode of Blogcentric is a blogging challenge. Rather than letting the new year slip in without a word this year I’m planning a welcome to 2016 post. If you want to join me in this challenge listen below for 6 ideas for posts. If you write a posts as a result of this blogging challenge I’d […]

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Blogging Your Experience – An Interview With Joanne Dewberry – Blogcentric Episode 6

Amanda Webb — Thu, 24 Dec 2015 06:00:25 +0000

When Joanne left her job to bring up her Children she thought it would be idyllic, she thought she’d bake bread every day. Instead, she found she needed something else to engage her brain so she started a party bag business. Joanne now runs two businesses and blogs almost every day. We met at an […]

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7 Tips For Better Instagram Photos This Christmas

Amanda Webb — Wed, 23 Dec 2015 06:00:29 +0000

A lot has changed since I posted my first Instagram photo back in 2011. I’ve gotten older and need more filtering and my photography has improved. Instagram has changed a lot too, its user base has exploded and this year we started seeing advertising for the fist time. 2015 also marked the year that I […]

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Are You Making These Goal Setting Mistakes On Your Blog? – Blogcentric Episode 5

Amanda Webb — Thu, 17 Dec 2015 06:00:30 +0000

For years I was making all the goal setting mistakes. I got measurement wrong, I focussed on the wrong stats, spent too long looking at them and chased the wrong goals. I know I’m not alone. I see bloggers obsessing about traffic without looking deeper all the time. It’s an easy mistake to make and […]

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5 Digital Marketing Books You Need To Read This Christmas

Amanda Webb — Wed, 16 Dec 2015 13:20:45 +0000

Christmas is coming, it’s time for small business owners (in the most part) to give themselves a break. To kick off their shoes and relax. The problem, of course, is that it’s hard to stop. During the year our schedules are so hectic we don’t really know what to do when we have time on […]

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What A White Van Taught Me About Websites – #13 1 Minute Social Media Moment

Amanda Webb — Tue, 15 Dec 2015 00:32:00 +0000

When I was a child my Dad used to read cereal boxes at the breakfast table. I’m not sure why. Maybe it was his way of switching off, maybe he wanted some head space. Whatever the reason it seems to be a habit I’ve picked up. It’s not always cereal boxes, it can be whatever […]

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How To Create A Social Media Promotion Schedule For Your Blog [Podcast] – Blogcentric Episode 4

Amanda Webb — Thu, 10 Dec 2015 06:00:57 +0000

This week we’re looking at how to create a social media promotion schedule for your blog. You spend hours and hours writing content for your blog, then you share it out on your social channels and it’s on to the next post. But that old content can still be working for you. In this weeks […]

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3 Ways To Tweet Longer Than 140 Characters

Amanda Webb — Wed, 09 Dec 2015 14:05:55 +0000

It’s been hinted at by Jack Dorsey, it has been anticipated, but I for one wouldn’t welcome tweets longer than 140 characters. I don’t have any children, but I’m beginning to think that Twitter is acting like a teenage son (or daughter). The network we enjoyed, nurtured, watched grow has suddenly started acting differently. It’s […]

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Facebook Marketing & The Me Me Me Factor – #12 The 1 Minute Social Media Moment

Amanda Webb — Tue, 08 Dec 2015 21:56:05 +0000

I scrolled and scrolled and scrolled, but I found nothing. Have small businesses forgotten about content marketing in their battle against low Facebook reach? Last week I was looking through my ‘pages feed’ on Facebook. I was looking for examples of small businesses doing content marketing well for a course I was delivering. I kept […]

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The Power Of Storytelling For Your Blog – Blogcentric Episode 3

Amanda Webb — Thu, 03 Dec 2015 06:00:06 +0000

Eamonn was sitting in the corner scribbling in a notebook. I glanced, decided not to disturb him and went back to chat to the other Sage Business Experts. We were in Newcastle at the headquarters of Sage. Eamonn, myself and the other Irish Sage experts had flown in very early in the morning, the flight […]

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7 Facebook Contest Resources For Running Better Competitions

Amanda Webb — Wed, 02 Dec 2015 16:14:19 +0000

I ran my first Facebook contest way before Facebook imposed any rules on us. it was for my first business, an eco-friendly gift company. Back then users would have to Like your page before they could interact with your content. That seems crazy to me now. Why would you put a barrier in the way […]

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Stars v Hearts – What Twitter Can Teach Us About Criticism – #11 1 Minute Social Media Moment

Amanda Webb — Tue, 01 Dec 2015 23:04:44 +0000

When Twitter changed stars to hearts last month many users weren’t impressed. I wasn’t impressed. I liked Favourites, I used them to bookmark content and tweets, I used them to save testimonials. In reality, I’d been battling against a new way of using favourites for a while. They may have served a different purpose in […]

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How To Supercharge Your Most Popular Content – Blogcentric Episode 2

Amanda Webb — Thu, 26 Nov 2015 06:00:08 +0000

Last week’s podcast was a bit of a downer. We looked for the worst stuff on our blogs and challenged ourselves to make some of those posts better. I thought we’d flip it this week and look at how we can get the most from our best content. The content that people love to read […]

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The End Of Twitter Share Counts – Does It Matter? #10 1 Minute Social Media Moment

Amanda Webb — Tue, 24 Nov 2015 16:29:41 +0000

If you logged in to your blog this morning you probably noticed a massive drop in your share count. Suddenly your Twitter stats are reporting zero shares. It’s not a glitch, they aren’t coming back. Twitter have killed the ability to view how many times your web pages have been shared on their site. Why […]

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Blogcentric Episode 1: Improve Your Blog – Bite The Bullet, Have A Clearout

Amanda Webb — Thu, 19 Nov 2015 06:00:09 +0000

Will you join me in my challenge? The Blogcentric podcast shares my stories and ideas as I strive to make my blog a better blog. I’m challenging myself and I’m challenging you to improve your blog one week at a time. There’s been something that has been bugging me for a long time. It’s a […]

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Are You Speaking The Same Language As Your Customer? #9 1 Minute Social Media Moment

Amanda Webb — Tue, 17 Nov 2015 20:34:51 +0000

Are you using the right language to communicate with your customer? Have you been to a party full of people from a different walk of life to your own? Maybe you were gatecrashing a tech event and felt out of your depth in the techie conversations. Perhaps you accompanied a friend to a college or […]

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How To Build Your Online Personality – #8: 1 Minute Social Media Moment

Amanda Webb — Tue, 10 Nov 2015 23:42:36 +0000

Are You Worried About Being Too Personal Online? When I first started blogging here on Spiderworking I had a dilemma. I had previously been blogging for my first business, an eco-friendly corporate gift company. I had built an online personality based on that audience I wasn’t sure if I could make the leap and do […]

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Will Facebook Notes Kill The Blog? – #7 1 Minute Social Media Moment

Amanda Webb — Tue, 03 Nov 2015 23:31:03 +0000

Is Blogging one of those things you’ve been meaning to do but the technology is getting in the way? Are you worried that you won’t be able to keep to a schedule? Someone told you a blog that’s not updated regularly can look really bad? When LinkedIn rolled out its publishing platform to all users […]

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How Your Like And Share Competition Is Killing Your Facebook Reach – Episode #6: 1 Minute Social Media Moment

Amanda Webb — Tue, 27 Oct 2015 17:07:50 +0000

A lot of people have been asking me about Like & Share competitions on Facebook recently. Are they still against Facebook’s terms in 2018? How come we see so many businesses using them? What will happen if Facebook catch you at it? According to Facebook’s promotional guidelines you cannot: It’s quite clear then that asking […]

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Why Facebook Lead Ads Are The Best Thing This Week – Episode #5: 1 Minute Social Media Moment

Amanda Webb — Tue, 20 Oct 2015 11:33:58 +0000

Facebook Lead ads appeared in my Power Editor last week and I just had to give them a try. I do get excited about this stuff. My first impression is that they are going to be hugely valuable for advertisers. Lead ads are mobile-only and encourage users to complete a form. This form could be a […]

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My Reaction to Facebook Reactions – Episode #4 – 1 Minute Social Media Moment

Amanda Webb — Tue, 13 Oct 2015 18:05:54 +0000

Sometime last Thursday they arrived. Facebook reactions exploded onto Irish and Spanish news feeds. People were delighted, not only were they using them with abandon but status updates were full of chatter about them. I’d love to say that I stood back and watched but I was blown away too. There’s something about a yellow […]

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The Problem With Facebook Carousel Link Posts – Episode #3 – 1 Minute Social Media Moment

Amanda Webb — Tue, 06 Oct 2015 09:19:45 +0000

You’ve probably seen Facebook carousel ads in your newsfeed by now. These are ads that have more than one image that you can scroll through, each image linking to a different page (see below). We’ve used them for We Teach Social and found them effective in the past. Last week Facebook introduced carousel links. These […]

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Emoji In LinkedIn Messages, Are They Mad? – Episode #2 – 1 Minute Social Media Moment

Amanda Webb — Tue, 29 Sep 2015 07:00:04 +0000

Have you noticed something different about your LinkedIn messages? Go take a look, a lot has changed. The change that everyone is talking about is the addition of emoji and animated GIFs. That’s the topic of episode 2 of the 1 Minute Social Media Minute. When I first saw the conversation around this change I […]

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1 Minute Social Media Moment – Episode 1 – Instagram Scheduling

Amanda Webb — Tue, 22 Sep 2015 14:38:52 +0000

I thought it was time to try something new. I’ve been making video casts for years and they’ve taken different forms. Some of them were me just talking to camera, but over time I got more and more technical. I’ve had full on tutorials, short tutorials, videos with lots of me and videos with no […]

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3 Small Business Marketing Takeaways From #INBOUND15

Amanda Webb — Wed, 16 Sep 2015 16:45:45 +0000

Last week I arrived in Boston, suitcase and iPad in had for the Hubspot marketing conference ‘Inbound’. I was excited, many of my favourite bloggers were speaking, there was a massive agenda and lots of knowledge to be sucked in. For four days, I shuffled around the Massachusetts Convention centre, moving from room to room, […]

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Two New Facebook Advertising Targeting Features You May Have Missed

Amanda Webb — Thu, 27 Aug 2015 05:00:05 +0000

Facebook location targeting for Ads has always been slightly flawed: In Ireland it won’t allow us to target by county so I’ve spent many an hour on Google maps drawing radiuses around towns to try to ensure that I’m getting at least most of the county with my ads. If I wanted to target people […]

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Facebook Advertising On A Budget – 4 Ways To Maximise €1 Per Day

Amanda Webb — Tue, 25 Aug 2015 10:28:47 +0000

For many small businesses the concept of spending money on Facebook advertising is a scary one. The good news is that you don’t have to spend a huge amount of money to see results. The minimum budget you can set for an ad set is €1 per day and even this will have an impact. […]

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Are You Wasting Your Money On Facebook Like Ads? I Don’t Think So

Amanda Webb — Tue, 11 Aug 2015 16:25:10 +0000

Last week I read this excellent article from Jay Baer. In it he discusses why you could be wasting your advertising budget on getting Facebook Likes. I love Jay Baer’s stuff, he’s constantly challenging the norm and if you agree or not he forces you to think again. I read the article and tried to […]

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A 3 Step Method To Measure Your Instagram Web Traffic

Amanda Webb — Wed, 05 Aug 2015 10:39:56 +0000

The more I use Instagram the more I love it. I love sharing stories from my working life. I love creating content for it, I love the way it allows me to meet and communicate with other people. I enjoy looking at other people’s content. I’m totally hooked but there’s one big downside for those […]

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A Beginners Guide To Instagram Video

Amanda Webb — Tue, 14 Jul 2015 11:15:59 +0000

Before I started my own businesses I used to work in the Irish film industry, prior to that I studied video and TV in college. This makes me a bit of a motion picture fanatic. When Instagram introduced video to their service back in 2013 I was delighted. I’d been playing with Twitter’s Vine app […]

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4 Steps For Building Relationships With Customers On Instagram

Amanda Webb — Mon, 15 Jun 2015 10:32:28 +0000

Are you using Instagram for business? If so have you put a plan in place for building relationships with customers and influencers? Have you found the right people to follow and are the right people following you? Relationship building is as important on Instagram as any other network. Like Twitter you can go out and […]

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9 Simple Instagram Post Ideas For Your Business

Amanda Webb — Fri, 05 Jun 2015 13:39:59 +0000

There’s some pretty compelling stats out there for using Instagram for business: There are 300,000 active Instagram users – That’s more than Twitter Business Instagram posts get 58% more engagement than Facebook 65% of 13 – 24 year olds regularly interact with businesses on Instagram But what should a business post to Instagram? What sort […]

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How to Upload to Instagram Without Cropping – Instasize Cool Tool

Amanda Webb — Mon, 27 Apr 2015 12:45:14 +0000

Instagram rocks the square format, it’s part of it’s brand. Those square, tinted pictures are what Instagram is all about. But the photos we take aren’t always square. When you upload your landscape or portrait photos you have to crop them. There are times when this cropping just doesn’t work. Perhaps you’ve taken a picture […]

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Instagram For Business, Are You Ready? – Checklist

Amanda Webb — Fri, 24 Apr 2015 07:00:00 +0000

I love sitting down and looking through my Instagram account. I love looking at snippets from people’s day. I like finding odd things and taking pictures of them to share. In case you haven’t guessed I’m a huge Instagram fan. [Tweet “Before you rush to join Instagram ask yourself a few questions”] Although I use […]

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How To Nurture Sales Leads & Build Relationships With LinkedIn

Amanda Webb — Wed, 25 Mar 2015 12:00:00 +0000

What is LinkedIn for? We often hear of it referred to as an online CV but in reality it’s far more than that. It’s an effective sales tool that allows us to build and nurture leads. Are you wasting all the connections you are making? LinkedIn can help us to forge powerful business relationships but most […]

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A Quick Guide To LinkedIn Company Pages

Amanda Webb — Thu, 12 Mar 2015 12:00:00 +0000

LinkedIn company pages allow us to have a business entity on LinkedIn. In this post I will show you: The benefits of LinkedIn company pages How to set up a LinkedIn company page How to attract followers to your page What to update you company page with [Tweet “LinkedIn company pages allow you to stay […]

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How to Manage your Linkedin Connections So You Never Forget How You Met

Amanda Webb — Wed, 04 Mar 2015 00:00:00 +0000

How do you manage your LinkedIn connections? If you are connected to a lot of people it can become confusing. It can be hard to recall how you met people and what conversations you have had in the past. [Tweet “LinkedIn has a really cool function that can help you stay in touch with the […]

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How To Stop, Delete And Manage LinkedIn Endorsements

Amanda Webb — Tue, 24 Feb 2015 12:00:00 +0000

LinkedIn endorsements are hated by many but I think they get a hard time unfairly. In this post I’m going to show you how to manage your LinkedIn endorsements and share my tips for using them effectively. What are endorsements? LinkedIn launched endorsements in 2012. Before they appeared the only way our skills could […]

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A Quick Guide To LinkedIn Groups

Amanda Webb — Fri, 20 Feb 2015 12:00:00 +0000

When I talk to small businesses about LinkedIn they fall into two categories. Those who love LinkedIn and spend all their time on it and those who have a profile and do little else. If you fall into that second category I’m hoping to persuade you to try something new. LinkedIn groups. In this […]

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Personalise LinkedIn Invitations With Rapportive – Cool Tool

Amanda Webb — Tue, 17 Feb 2015 00:00:00 +0000

You’ve heard it all before. If you want to get people to connect with you, personalise your LinkedIn invitations. But it’s not always that easy. When you visit a profile and click ‘Connect’ you are given the option to send a personalised LinkedIn invitation. But there’s a catch. LinkedIn only allows you send a personalised invitation […]

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LinkedIn Profile Tips – A Quick Guide To Reviewing Your LinkedIn Profile

Amanda Webb — Fri, 13 Feb 2015 12:00:00 +0000

When was the last time you reviewed your LinkedIn profile? If it’s been over six months it’s maybe time you look again. Here’s some LinkedIn profile tips to get you started. [Tweet “Is your LinkedIn profile working for you? If not it’s time for a review”] In this post we will look at five sections […]

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How To Hide Your LinkedIn Profile Views

Amanda Webb — Tue, 10 Feb 2015 00:00:00 +0000

Do you use LinkedIn for research? If so you might want to hide your LinkedIn profile views. I find the ‘people who viewed your profile’ section on LinkedIn fascinating and I often wonder where these people came from. Maybe they liked one of my updates, found me through a connection or advanced search. [Tweet “Being […]

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How Do You Measure Up To Your Competitors On Facebook? – 30 Second Tip

Amanda Webb — Tue, 27 Jan 2015 18:24:16 +0000

Have you ever wondered how your page compares to those of your competitors on Facebook? You may not be able to see how many people view their posts or how much money they spend on advertising but you can see some headline stats using the ‘Pages to watch’ feature in Facebook insights. [Tweet “What is […]

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How Pet Sitters Ireland Reached Their Ideal Customers – Facebook Competition Case Study

Amanda Webb — Fri, 23 Jan 2015 14:00:00 +0000

One of the most successful Facebook competitions I’ve worked on was ‘The Nose Of Tralee’ with Pet Sitters Ireland. Pet Sitters Ireland customers really love their pets and we wanted to design a promotion that tapped in to this. We know pet owners love sharing pictures of their pets online so a contest that encouraged […]

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Get More Entries – Supercharge Your Facebook Competition Promotion

Amanda Webb — Fri, 16 Jan 2015 14:00:00 +0000

Facebook competitions are regarded by many as a shortcut to getting lots of new page likes and interaction. They can be effective for both but only if you work at it. It’s always sad to see a photo contest with only two entries or a timeline contest with very few likes or comments. If you […]

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Are You Getting Negative Feedback On Facebook?

Amanda Webb — Tue, 13 Jan 2015 16:15:00 +0000

Are you getting negative feedback on Facebook posts? What is negative feedback and why does it matter? Facebook is constantly telling us that the best way to get organic reach is to provide quality content. But what is quality content and how does Facebook judge your content? [Tweet “What is negative feedback on Facebook and […]

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A Quick Guide To Writing Facebook Competition Rules

Amanda Webb — Fri, 09 Jan 2015 14:00:00 +0000

Do you set rules for your Facebook competitions? Rules are a crucial part of your contest. Let me tell you a story. Many years ago before Facebook had any competition guidelines in place a friend of mine ran a photo contest on his Facebook page. He got some amazing entries and the winner was picked […]

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Get More From Your Twitter Contests With Binkd – Cool Tool

Amanda Webb — Mon, 05 Jan 2015 12:00:00 +0000

I’m seeing a lot more contests popping up on Twitter but to be honest most of them seem to be pretty uninspired. Yes a ReTweet contest will get your brand in front of more eyes. It will get your more entries but what else? Are you nurturing leads for the future or are you just […]

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The Story Behind The eBook ‘365 Social Media Tips’

Amanda Webb — Wed, 31 Dec 2014 15:00:00 +0000

Just before Christmas Lorna (my business partner at We Teach Social) and I published our first Kindle book ”. It was a challenge to write and I hope you will enjoy reading it. As a departure from my regular blogging style I thought I would share the story of how the book came about. […]

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How To Create A Facebook Personality Quiz With AgoraPulse

Amanda Webb — Tue, 16 Dec 2014 21:17:41 +0000

Have you ever taken a personality quiz on Facebook? You know the kind, the one’s that ask what Historic character you are? What Dr. Who Character you are? What your true age is? They have huge viral impact, people love taking them and love sharing the results. [Tweet “Facebook personality tests have huge viral impact […]

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20 Facebook Competition Ideas To Inspire

Amanda Webb — Fri, 12 Dec 2014 14:00:00 +0000

It’s easy to rush into launching a Facebook competition on your page but for the best results you should spend some time planning your contest. One key question you need to ask is what sort of contest you want to run. In this post we will look at 20 Facebook Competition ideas that should help get […]

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Get More Buzz For Your Social Media Contests With Rafflecopter

Amanda Webb — Tue, 09 Dec 2014 12:00:00 +0000

Many businesses are lazy when they think about setting up social media contests. They resort to the obvious and set up a rule breaking Like & Share contest on Facebook. [Tweet “To run a successful contest you need to think beyond Facebook”] To run a successful contest you need to think beyond Facebook and if […]

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3 Tools For Picking Facebook Competition Winners

Amanda Webb — Tue, 25 Nov 2014 18:30:00 +0000

If you run Facebook competitions on your business page it can be hard to select a winner. Since the rule changes last year Facebook has allowed us to choose a winner from people who leave a comment on a post or Like a post. The problem arises when a competition is successful. If we get […]

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Are Facebook Competitions Dead? The End Of Like Gating

Amanda Webb — Fri, 21 Nov 2014 16:15:00 +0000

On November the 5th Facebook officially removed the ability to Like Gate custom pages. When I first heard that Facebook was getting rid of Like Gating, I like many other marketers sighed. Like Gating had always delighted me. I loved being able to offer something special to people who liked my page. After giving it […]

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9 Ways To Find Blogging Inspiration

Amanda Webb — Thu, 13 Nov 2014 10:00:00 +0000

Where do you get your blogging inspiration from? There are times in any bloggers career when we get stuck for content. Sometimes we loose the impulse to blog. Maybe we have other tasks that get in the way. The worst part of bloggers block is running out of ideas. In this post I will look […]

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How To Find Blogging Inspiration and Key Phrases With Uber Suggest

Amanda Webb — Mon, 10 Nov 2014 10:00:00 +0000

We know that we should be optimising our blog posts for SEO but where do we find out what phrases and keywords we should be using? I find Google Keyword Planner an excellent tool for finding key-pharses but it has limitations. Although it is useful in finding search volumes and suggestions results it can be […]

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A Beginners Guide To SEO for Bloggers

Amanda Webb — Fri, 31 Oct 2014 10:00:00 +0000

Back in 2007 when I started blogging I didn’t pay search engine optimisation (SEO) any attention. I just started writing and hoped that my online networks would help me gain readers. Seven years on I have stopped ignoring it. Google is the biggest referrer to my website and from this traffic comes customers. There is […]

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How To Use Viral Content Bee To Get More Shares

Amanda Webb — Tue, 28 Oct 2014 09:00:00 +0000

As a blogger you should always be keen to get your blog out to a wider audience and this means getting your posts shared. There are a few things you can do to increase shares: Share it yourself on all relevant social networks Add sharing buttons to your website so it makes it easy for […]

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A Quick Guide To Writing Clickable Blog Headlines

Amanda Webb — Fri, 24 Oct 2014 09:00:00 +0000

We spend a lot of time writing our blog posts. We come up with ideas, research, plan, write and edit. It always surprises me that we can devote so much effort to this process and yet neglect one of the most important parts of our post. The headline. Why are headlines important? [Tweet “Your blog […]

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3 Tools For Creating Clickable Blog Headlines

Amanda Webb — Mon, 20 Oct 2014 09:00:00 +0000

Writing a good blog headline is an art. It’s also a crucial part of getting people to view your blog. A good blog headline should be compelling enough to make someone click and read more and search engine friendly. Here are three tools that will help you create better blog headlines: 1. . This is […]

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A Quick Guide To Using Images On Your Blog

Amanda Webb — Wed, 15 Oct 2014 11:15:00 +0000

Traditionally we may think of blogging as a written platform but imagery has become an important part of any blog post. Using a good image on your blog will catch the eye of potential readers and encourage them to click through when it is shared. Images will also help us make more impact. According to […]

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Keep Your Blog On Track – Create A Content Schedule With CoSchedule – Cool Tool

Amanda Webb — Mon, 13 Oct 2014 21:15:00 +0000

This weeks cool tool is CoSchedule. It’s a WordPress plugin that will help you keep on top of blogging tasks, be consistent with your blog posts and help you share social updates when you post. Being consistent with blogging sends out some powerful signals to readers: They will trust you. If you blog on a […]

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How To Add Your Logo To Photos from Your Mobile – iWatermark – Cool Tool

Amanda Webb — Mon, 08 Sep 2014 16:11:38 +0000

Is the visual content you share on social media branded? It’s great when our images are shared . It’s even better when they go viral and get shared over and over again. But when this happens you need to be sure people know it’s yours. You’ve spent ages creating this great image, you deserve the […]

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How To Add Facebook Tracking Pixels To Your WordPress Site – Cool Tool

Amanda Webb — Mon, 21 Jul 2014 15:50:50 +0000

Facebook tracking pixels are a must if you sell either a product or service online. Once you set them up you can optimise your ads to be shown to people who take a specific action on your website. For example did they add something to a shopping basket? Did they sign up for your newsletter? […]

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5 Ways To Encourage Your Customers To Create & Share Images

Amanda Webb — Fri, 11 Jul 2014 15:16:21 +0000

Wouldn’t it be great if our customers created content for us? Most small businesses struggle to find the time and expertise to constantly create their own quality content. There are a few tactics you can use to plug the gap. 1. You can curate content from other sources that would appeal to your audience. 2. […]

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What I Learned From My 28 Day Blogging Holiday

Amanda Webb — Mon, 07 Jul 2014 11:34:08 +0000

There’s always a dilemma when you leave the office for your holidays. You have finished off all the client work, set up your auto responder, changed your answer phone messages but what should you do with your social media and blog? In the past I’ve scheduled blog posts to publish whilst I’ve been gone, I’ve […]

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How To Post To Instagram From Your PC – Cool Tools

Amanda Webb — Mon, 09 Jun 2014 05:00:17 +0000

How do you take your Instagram pictures? Are you a passionate smartphone photographer or have you advanced to using an SLR or compact camera for your photos? If you are using a ‘fancy’ camera you have one problem. How do you get your photos from your camera to your phone to post on Instagram? The […]

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A Quick Guide To Sharing Images On Twitter

Amanda Webb — Thu, 05 Jun 2014 19:48:47 +0000

Last October Twitter made one of the biggest changes to it’s service. After years of being a text only service they allowed images to appear in the stream. At first I was concerned that it would slow the load time of the app. Luckily this doesn’t seemed to have happened. I was also worried that we’d […]

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How To Make A Facebook Cover Photo With Canva [Tutorial]

Amanda Webb — Wed, 28 May 2014 21:47:10 +0000

Your Facebook Cover Photo is one of the first things people will see when they discover your page. Whether they are visiting your page or seeing a thumbnail preview the cover photo will be prominent. Having a strong Facebook cover and changing it whenever you have something new on offer is an important part of […]

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Remove Image Backgrounds With Clipping Magic – Cool Tool

Amanda Webb — Mon, 19 May 2014 20:44:29 +0000

Have you ever wanted to add your logo to an image but discovered there’s a horrible background you can’t get rid of? Have you wanted to use a photo of yourself against a different background, a beach or a Christmas scene for example? Maybe you’ve spent ages on photoshop trying to cut out items to […]

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How To Create Instructographics For Pinterest With PicMonkey [Tutorial]

Amanda Webb — Wed, 14 May 2014 17:56:51 +0000

Some of the most shareable images on Pinterest are instructographics. These are the long thin images that take you step by step through a task. They are great for gardening tips, cooking tips and even social media tips. The good news is, they are really easy to create. In this video tutorial I show you […]

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Create Shareable Captioned Images With Word Swag – Cool Tool

Amanda Webb — Mon, 12 May 2014 13:02:07 +0000

Images are a vital part of any social media strategy. An eye catching photograph or graphic can attract people to your content. Traditionally we used images on Facebook, Google+ and Pinterest but now Twitter is just as important. The addition of images in the newsfeed is putting a new focus on photographs and graphics. […]

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A Quick Guide To Creating A Facebook Strategy – Part 3: Measurement

Amanda Webb — Thu, 01 May 2014 13:42:22 +0000

This is part three in my series on creating a Facebook strategy: In part one we looked at the planning stage. In part two we will look at creating content. In part three we will discuss how you can measure your results. Now that you have planned that strategy and thought about the content you […]

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Measure your Twitter Success & Find Influencers With Bitly – Cool Tool

Amanda Webb — Mon, 28 Apr 2014 08:47:52 +0000

You no longer have to shorten links in order to insert them into posts on Twitter. Twitter will automatically shorten any link you add to twenty one characters. This doesn’t mean that you should abandon link shortening. In this post I’m going to show the advantages of using a tool like Bitly to shorten the […]

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How To Use Google+ Search To Find Influencers, Content & Communities [Tutorial]

Amanda Webb — Fri, 25 Apr 2014 14:13:11 +0000

Google+ has a fantastic search facility. It does so much more than the regular Google search. It surfaces some really great content and it can also help you find people to circle and communities to join. In this weeks videocast I show you how it works. And how it can help you to find people, […]

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A Quick Guide To Creating A Facebook Strategy – Part 2: Content

Amanda Webb — Thu, 17 Apr 2014 17:35:47 +0000

In part one of this series we looked at key questions you need to answer to find the right Facebook strategy for your page. This week we will discuss the types of content you should create and share in order to capture the attention of your audience. By now you should have defined your customers […]

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How To Use Twitter Search To Find Customers [Tutorial]

Amanda Webb — Tue, 15 Apr 2014 20:38:37 +0000

I believe Twitter search is it’s killer feature. It’s what makes Twitter one of the best social networks for finding customers. Get your search terms right and you will find people looking for what you do. In this weeks video-cast I show you how you how to use Twitter search and how to use Topsy […]

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Find Out What People Are Saying About You Online With Mention

Amanda Webb — Mon, 14 Apr 2014 10:41:26 +0000

I’m not sure how I first stumbled upon Mention but I’ve loved it since I started using it. This tool can help you monitor online conversations mentioning you, your competitors or your customers. I use it to make sure I know who is sharing my blog posts and talking about me. It makes it easy […]

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How To Find Leads On Linkedin – [Tutorial]

Amanda Webb — Wed, 09 Apr 2014 08:10:17 +0000

LinkedIn is a powerful B2B (business to business) network but how can you use it to meet new relevant people? This weeks videocast shows you how to find leads on Linkedin. To be really effective you need to do more than connect with the people you find. If they accept your information you need […]

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Measure Your Success & Find Influencers On Twitter With Twitonomy – Cool Tool

Amanda Webb — Mon, 07 Apr 2014 11:16:07 +0000

How do you measure your success on Twitter? Is it follower count? Mentions? Click throughs on links? Something else? This weeks cool tool Twitonomy is a really useful Twitter analytics tool. It can show you some info about your own account including how many mentions you have had over a period of time. This saves […]

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The Truth About Social Media SEO, Social Media Strategy & More – The Social 7

Amanda Webb — Sat, 05 Apr 2014 14:48:34 +0000

This week I’ve found some handy social media strategy stuff, some ideas for Facebook content and an article about social media SEO. How to Increase Fan Engagement on Your Facebook Page I think this is the third week in a row that I have been talking about Facebook reach being down. It does look like […]

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A Quick Guide To Creating A Facebook Strategy – Part One: Planning

Amanda Webb — Fri, 04 Apr 2014 17:53:02 +0000

Marketing on Facebook just got hard. The golden age is over and now if we want results we are going to have to work at it. Over the next few weeks I’m going to be taking you through the basics of creating a Facebook strategy. In part one we will look at the planning stage. […]

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Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]

Amanda Webb — Wed, 02 Apr 2014 21:48:29 +0000

Not every business should be on Facebook. Sometimes it is obvious, B2B (business to business) companies that target medium to large clients don’t really have a place on Facebook, their time would be better spent on Linkedin, Twitter and perhaps Google+. For other businesses it’s not always that clear. If you are a local business […]

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WordPress Tutorial: Embed HTML in Posts & Pages with ‘HTML Snippet’ – Cool Tool

Amanda Webb — Mon, 31 Mar 2014 14:49:38 +0000

Adding embed code to a WordPress self hosted post can be hard work. It seems simple. You copy the code, click on ‘Text’ and paste in the code. It looks great, briefly. Problems start arising if you schedule your posts or edit them. Sometimes the embeds just disappear. In this WordPress tutorial I’m going to […]

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The End Of Blog Commenting? Facebook Image Sizing Guide & More – The Social 7

Amanda Webb — Sat, 29 Mar 2014 19:42:52 +0000

In this weeks roundup; Copybloggers decision to close blog comments, Facebook image sizing guide for the new newsfeed and how to choose the right social networks for your business. Why We’re Removing Comments on Copyblogger You may remember I recently wrote about blog commenting. Comments can be a great way to meet other bloggers and […]

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Putting Your Staff At The Centre Of Your Social Media Storytelling

Amanda Webb — Thu, 27 Mar 2014 23:15:07 +0000

One of the things I love most about social media marketing is that it has made businesses and brands personal again. Big faceless businesses seem more personal now that I can talk to individuals on Twitter or Facebook. For small businesses social media gives us the opportunity to have personal, one to one relationships with […]

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How To Embed Tweets On A WordPress Blog [Tutorial]

Amanda Webb — Tue, 25 Mar 2014 06:00:39 +0000

Twitter conversations can make a good foundation for a blog post. If you embed tweets in a post you can showcase some great tweeters, share responses to a question you have written or collect together a bunch of tweets from happy customers for a testimonials page. The good news for self hosted WordPress users is […]

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Tell Your Business Story with Storywheel – Cool Tool

Amanda Webb — Mon, 24 Mar 2014 13:56:21 +0000

Visual storytelling can be one of the most effective ways to get your business message across. According to research the human brain can process images in as little as 13 milliseconds. That certainly beats how long it will take you to read this blog post. Storywheel can help you construct a story from your Instagram […]

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A Rant, Your First Tweet & Video Making Tools – The Social 7

Amanda Webb — Fri, 21 Mar 2014 09:50:07 +0000

This week’s social media roundup includes a rant, some fun, some video tips and resources and more. The common elements of good storytelling We can weave storytelling in to our businesses in lots of ways. For example: Social Media Training Powerpoint presentations Speaking engagements Pitches Blogging I’m sure there’s many more too. This article from […]

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Blog Comments – A Quick Guide To Giving & Receiving

Amanda Webb — Fri, 21 Mar 2014 00:18:25 +0000

It can be hard to get blog comments but it’s always nice to get them. It proves that people are reading your posts and are interested in what you write. It can be easy to obsess about the lack of comments on our blogs but in truth there is far more to be gained by […]

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Twitter Custom Timelines – How To Set Them Up & What To Use Them For

Amanda Webb — Tue, 18 Mar 2014 11:50:26 +0000

Twitter Custom Timelines could be a useful way to curate tweets on a specific topic or to document a conversation. They work in a similar way to Storify. The big difference is that you can only collate tweets (obviously) and that they are displayed in chronological order. For this reason they aren’t quite as good […]

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Write Blog Titles & Get Inspiration With Hubspot’s Blog Topic Generator – Cool Tool

Amanda Webb — Mon, 17 Mar 2014 17:49:10 +0000

According to an Aol & Neilson study 27,000,000 pieces of content are shared online every day. This means that writing blog titles that catch the eye has become an important skill. It’s not easy to craft a blog title that captures the imagination, encourages clicks and is still honest about where it’s leading you. This weeks cool […]

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Laughing, Learning From The Past & Facebook Marketing Tips

Amanda Webb — Fri, 14 Mar 2014 20:28:27 +0000

For this weeks roundup I have found some handy blogging links, tips on using humour on social media and a couple of handy Facebook articles. An 8-step process to writing blog posts that don’t suck It can be fascinating to read about the creative process, particularly when the creativity relates to something that you do. […]

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How To Use Nostalgia To Tell Your Social Media Story

Amanda Webb — Thu, 13 Mar 2014 21:42:39 +0000

Nostalgia makes us feel warm and happy. Even nostalgic stories set in times before our living memory evoke these feelings. Tapping into this emotion can help people feel warm and fuzzy about our brand too. Here are four examples of businesses using nostalgia to tell their stories and some tips on how small businesses can […]

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How To Use Google Keywords Planner For Blogging Inspiration [Tutorial]

Amanda Webb — Tue, 11 Mar 2014 07:09:29 +0000

Google Keywords Planner is a tool that will help you discover what people are searching for on Google. It’s a handy way to decide which keywords you should include in your blog posts to help it apper on Google. It’s even better at giving you inspiration for what you should be blogging about. In this […]

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Become A Better Blog Editor With Hemingway – Cool Tool

Amanda Webb — Mon, 10 Mar 2014 10:58:41 +0000

Are you your own blog editor? It can take us as long to edit a blog post as it does to write them. Although it takes time it is well worth putting in the effort. If your blog is easier to read people are more likely to remember your key points, read your blog posts […]

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Content Marketing Tutorials Twitter Chats & Writing Great Blog Headlines The Social 7

Amanda Webb — Sat, 08 Mar 2014 22:24:28 +0000

This weeks roundup is full of content marketing and blogging advice. There’s a couple of tutorials for you to follow, a look at the trend towards collaboration via digital media and an article on the benefits of Twitter chats. A guide to getting everlasting traffic with keyword research I’ve been dabbling with keyword research for […]

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4 Ways To Use Visual Storytelling On Facebook

Amanda Webb — Fri, 07 Mar 2014 12:53:41 +0000

Telling stories can help you to engage your customers attention but how can you apply storytelling to your social media marketing? We’ve all heard that a photo can tell a thousand words, I’ve found some really great example from businesses that are using visual storytelling effectively on Facebook. 1. Preparing for opening – Cafe Paradiso […]

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How To Add Milestones To Your Facebook Business Timeline [Tutorial]

Amanda Webb — Tue, 04 Mar 2014 07:36:14 +0000

Facebook milestones allow you to tell the story of your business. If you have a business full of history like the Malton Hotel in Killarney telling your story with Milestones on your Facebook business page is easy. Their building is 150 years old and I love the way they have linked to more information on […]

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How To Tell Your Twitter Stories With Storify – Cool Tool

Amanda Webb — Mon, 03 Mar 2014 06:00:47 +0000

Storify is a tool that allows you to collate content from the social web and other sources and present it as a narrative. It’s a really good way to curate content or to pull together the most relevant elements of a Twitter conversation, a Tweet chat or a news story. Here’s how it works Visit […]

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How To Write Great Social Media Bios, Clever Instagram Case Studies & More – The Social 7

Amanda Webb — Sat, 01 Mar 2014 01:20:38 +0000

This week I’ve been doing lots of research so there’s a mix of old and new links in my roundup. I’ve included some really clever uses of Instagram for tourism, the story of a business that had incredible success with a Facebook contest and some tips on blog commenting. 4 Creative Uses of Instagram in […]

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7 Social Media Productivity Techniques & Tools I Use Every Day

Amanda Webb — Thu, 27 Feb 2014 15:23:15 +0000

One of the biggest barriers for small businesses embarking on social media marketing is the amount of time that it can take. It can be a struggle to keep the amount of time you spend on it down whilst still achieving results. Here’s my tips on managing your social media productively and effectively and seven social […]

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How To Add Social Media Bookmarklets To Your Browser

Amanda Webb — Tue, 25 Feb 2014 06:00:21 +0000

Has this ever happened to you? You’ve logged in to Facebook to post a link and before you know it you’ve totally forgotten why you’ve gone there. Those little red notification flags have drawn you in to a conversation and suddenly 10 minutes of your day have gone. This weeks videocast shows you how to […]

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Manage Your To Do Lists And Projects With Trello – Cool Tool

Amanda Webb — Mon, 24 Feb 2014 11:20:51 +0000

I always have a lot of projects on the go and my to do list is currently a word doc with tasks laid out for the days of the week. This is pretty effective but it can get messy if I need to break tasks down or if I have too many things on the […]

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Social Media B2B Tips, Google+ Success and More – The Social 7

Amanda Webb — Fri, 21 Feb 2014 21:26:17 +0000

This weeks roundup has B2B and Google+ tips, the best article I’ve read on content curation and some amazing black and white Vine videos. 7 Ways Your Sales Team Can Get Results with B2B Social Media Many people believe that social media doesn’t work for B2B (business to business). Of course this isn’t the case. […]

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10 Tips For Effective Content Curation

Amanda Webb — Thu, 20 Feb 2014 15:22:35 +0000

Finding great content that we know our audience will appreciate and sharing it with them is content curation. If it’s not already part of your online marketing strategy it should be. Most of us are already content curators. Every time we share a link on Twitter or a photo from a Facebook page we are […]

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How To Curate Content With Feedly And Google Alerts

Amanda Webb — Tue, 18 Feb 2014 06:00:29 +0000

I’m sure there are many of you that like me were devastated when Google closed ‘Google Reader’ last year. I relied on it for reading my Google Alerts and for a while feeds disappeared from Alerts altogether. Just when I thought Google Alerts was no longer worth the effort the feeds came back, paired with […]

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Auto-Share Your Blog To Twitter With Dlvr.it

Amanda Webb — Mon, 17 Feb 2014 13:32:43 +0000

This weeks cool tool Dlvr.it auto shares blog and news content to social networks. It’s an easy way to ensure your blog posts are getting shared. I don’t however recommend using it exclusively. As I mentioned in my post on Scheduling you can tweet the same link to your own content more than once a […]

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Do Facebook Ads Work? Did Facebook Kill Upworthy? & More – The Social 7

Amanda Webb — Fri, 14 Feb 2014 19:36:02 +0000

This week I’ve found some great stuff there’s some blogging tips, some Facebook myths, content curation tips and more. For those of you who read my post on IFTTT on Monday you’ll be glad to hear that my recipe worked like a dream and saved me loads of time putting together this post. Instagram Video […]

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A Quick Guide To Social Media Scheduling

Amanda Webb — Thu, 13 Feb 2014 15:53:37 +0000

Scheduling some of your social media posts is one of the most effective time saving tactics you can employ. It will save you time, leaving your day free for working on other aspects of your business. The topic of social media scheduling is often controversial. I believe however that you simply cannot be effective without […]

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How To Schedule Google+ & Twitter Posts With Buffer [Tutorial]

Amanda Webb — Tue, 11 Feb 2014 07:00:30 +0000

One of the biggest time savers on social media is scheduling posts. Not only does it mean that you can do a lot of your social media work in one chunk of time of the day it also means that you wont’ be flooding people’s feeds. You can also schedule stuff to reach people when […]

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Save Time & Automate Social Media Tasks With IFTTT – Cool Tool

Amanda Webb — Mon, 10 Feb 2014 14:24:08 +0000

I am often asked how you can update all your social media channels from one place. The answer is that I don’t recommend it. Each social network is different, with different language, different etiquette and different audiences. There is no one size fits all solution you have to spend time crafting your message for each […]

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Case Studies, Vine and Jargon Busting – The Social 7

Amanda Webb — Fri, 07 Feb 2014 20:20:21 +0000

In this weeks roundup I’ve got some video inspiration both in the form of crowdfunding video pitches and a really clever vine. I’ve two case studies, a jargon buster for bloggers and a whole bunch of tools that will help you save time when using social media. Crowdfunding Pitch Videos That Shine: Indiegogo’s Best for […]

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A Beginners Guide To Creating A Social Media Content Schedule + Free Template

Amanda Webb — Thu, 06 Feb 2014 16:52:26 +0000

One of the biggest barriers for small businesses using social media is the time it takes. Yes we want to blog, to have a Facebook page, tweet, use Pinterest but we also have to run our businesses. The best way to save time on your social media activities is to create a good content schedule, […]

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Time Saving Tip – How To Schedule Facebook Posts Updated [Tutorial]

Amanda Webb — Tue, 04 Feb 2014 18:13:24 +0000

Do you find that you waste a lot of time on Facebook thinking about posting and posting content? Creating a content schedule and then spending a chunk of time each week scheduling non time-sensitive posts is a great way to save time and be more effective. I’ll be talking more about how to create a […]

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Save All Your Open Tabs To A Visual Board With Collectably

Amanda Webb — Mon, 03 Feb 2014 13:38:29 +0000

How many tabs do you have open on your browser right now? Although since I started using Pocket over a year ago I’ve minimised the tabs I have open I still tend to end up with 6-10 when researching and writing a blog post. This weeks cool tool is a real time saver, it saves […]

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Storytelling, Goal Setting & Creating A Content Calendar – The Social 7

Amanda Webb — Fri, 31 Jan 2014 20:33:17 +0000

This week’s pick of links includes social media planning, goal setting and storytelling amongst other things. I’ve also included that real life conference call video that will make you smile. What listening to a story does to our brains I’m sure you have heard people talking about storytelling as part of a marketing strategy. Essentially […]

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Why Use Facebook Power Editor? The Pros and Cons

Amanda Webb — Thu, 30 Jan 2014 14:03:24 +0000

Power Editor is an advanced ad editing tool from Facebook. It has many more features than Ad Manager and has lots of advantages. It can be complicated to get started, and it’s glitchy but once you start using it you’ll never want to go back. I’ve compiled this list of advantages and dissadvantages of using it […]

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How To Add A New User To Your Facebook Advertising Account

Amanda Webb — Tue, 28 Jan 2014 15:59:59 +0000

Have you decided you want to outsource your Facebook advertising? Perhaps you want to start offering Facebook advertising management to your clients? Either way you will need to learn how to add, or be added to a Facebook advertising account. There are two main advantages to this: You and the client can monitor the ad […]

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Manage your Facebook Ads On The Go with Kuhcoon Ads – Cool Tool

Amanda Webb — Mon, 27 Jan 2014 16:37:46 +0000

It is really important to keep an eye on your Facebook advertising campaigns, some ads perform well at the beginning and dry up after a couple of days others work well during the week but see little results at the weekend. It’s a good idea to check the performance of your ads at least once […]

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Facebook Is Dead? Guest Blogging Is Dead? And More – The Social 7

Amanda Webb — Fri, 24 Jan 2014 21:49:17 +0000

So far 2014 has been the year of declaring things dead. First we heard all the teens were leaving Facebook so it would be dead soon then I saw news that guest blogging was dead. I’ve included links to those stories in this weeks roundup and as I’m still delving deep into Facebook advertising I’ve […]

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How Should You Pay For Your Facebook Ad? oCPM, CPM or CPC

Amanda Webb — Thu, 23 Jan 2014 13:18:30 +0000

When you set up a Facebook advert you have three options on how you are charged for that ad. By default this is set to oCPM but you can also choose to bid for CPM or CPC. That’s a whole lot of acronyms but what do they mean? CPM – Cost Per Mille That’s quite […]

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Facebook Advertising: How To Set Up A Website Conversions Ad

Amanda Webb — Tue, 21 Jan 2014 07:00:04 +0000

One of the best types of Facebook advertising is ‘Conversion tracking’. This allows you to optimise your ads for people who take a specific action on your website. You might want Facebook users to fill in a form, join your mailing list or buy a specific product. The beauty of this is that Facebook will […]

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Which Facebook Ads Are Working Best? Find Out With Google URL Builder

Amanda Webb — Mon, 20 Jan 2014 11:06:59 +0000

Facebook advertising analytics are pretty impressive. They will show you how many times your links have been clicked and by how many people. You can delve even further and see which ads drove the most links. For a quicker snapshot of which ad campaigns work best, and to track them through your website using Google […]

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How To Double Your Blog Traffic, Facebook Advertising Tips & More – The Social 7

Amanda Webb — Fri, 17 Jan 2014 17:38:52 +0000

I’ve been doing a lot of work on Facebook advertising recently so it’s no surprise that there’s a few links on the topic included in this weeks social 7. I also found some cool tools for watermarking photographs, some advice on increasing your blog visitors and a good read on how some brands are handling […]

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What You Need To Know Before Creating Your Next Facebook Ad Campaign

Amanda Webb — Thu, 16 Jan 2014 13:43:09 +0000

[Updated: 19th August 2016] Have you created a Facebook ad campaign plan or do you give into temptation and hit that inviting ‘Boost’ button? Here’s my guide to planning for better results. Too many of us fail to plan but those who do will get more from their spend. As Facebook ad charges rise, we really […]

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Should You Be Using Facebook Boost Post? How Can You Get Better Results?

Amanda Webb — Tue, 14 Jan 2014 07:00:38 +0000

How often do you click that inviting ‘boost post’ button on Facebook? Are you happy with the results? Could you do more to target these simple Facebook Ads better? Boost post ads get a lot of stick from marketers like me. We’ll tell you that you should avoid them, spend the extra time and […]

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How Much Should You Spend On Your Facebook Ad? Social Stats Helps You Decide – Cool Tool

Amanda Webb — Mon, 13 Jan 2014 16:12:51 +0000

Is it worthwhile using Facebook advertising for your target market? Are they even on Facebook? If they are how much should you budget for your Facebook ad? This weeks cool tool Social Stats helps you decide on a budget and a target market, it’s quick and easy to use and there’s even a mobile version. […]

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How To Improve Your Blog, What Works On Twitter & More – The Social 7

Amanda Webb — Fri, 10 Jan 2014 15:20:01 +0000

Blogging has been on my mind this week and t0day’s roundup reflects that. There are three links that are worth checking out if you are a blogger or a prospective blogger. I’ve also included a link to a brilliant Burger King Facebook campaign, some interesting Twitter tips from the New York Times and more. Blogging […]

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Social Advertising – The Good, The Bad & The Future?

Amanda Webb — Thu, 09 Jan 2014 12:23:17 +0000

Is advertising stuck in the 20th century? This was the title of a paper I wrote for the CongGregation, an un-conference held in Cong, Co. Mayo at the end of last year. You can read it here. In the run-up to the event and during the discussion that we had around the topic my thoughts […]

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How To Set Up A Facebook Advert in Facebook Ads Manager

Amanda Webb — Tue, 07 Jan 2014 15:42:06 +0000

I recently wrote a blog post on making the most of Facebook adverts on your Timeline. Although you can stretch your budget with targeting your boosted posts your money will go much further and you will have more control if you construct your ads in ‘Facebook Ads Manager’. I know a lot of small business […]

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Get More Reach With Your Facebook Ads – Use Text Overlay Tool (Was Grid Tool)

Amanda Webb — Mon, 06 Jan 2014 11:18:41 +0000

[Post updated – 12th August 2016] The Facebook 20% text rule is gone and that makes ‘Grid Tool’ from Facebook even more useful. Up until recently Facebook would reject ads that had a text overlay of over 20% text, this was particularly frustrating for small businesses who use ‘Boost post’ a lot. Measuring the 20% […]

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The Three Coolest Tools of 2013

Amanda Webb — Tue, 31 Dec 2013 16:46:57 +0000

I hope you are all enjoying the Christmas and New Year break. I thought I’d pop in with one last blog post for 2013. Thanks for reading in 2013, I hope you’ll continue to enjoy my posts in 2014. Here’s the best three cool tools I reviewed this year. All of them are tools that […]

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Facebook Reach – What’s The Story?

Amanda Webb — Wed, 18 Dec 2013 14:02:13 +0000

A few weeks ago I noticed a massive dip in my Facebook reach. One post only got 9 views but 10 likes, I was confused. A day later reach seemed to have returned to it’s regular level but I’ve seen it dip again, not as far as 9 views but definitely below previous levels. It […]

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Create Lead Generation Tabs on Facebook With tabfoundry – Cool Tool

Amanda Webb — Mon, 16 Dec 2013 12:02:11 +0000

Adding a lead generation tab to your Facebook page is a good way to get your Facebook likers one step further down the sales funnel. You can choose to encourage them to sign up to a mailing list, offer exclusive content or offer online booking. Today’s cool tool ‘tabfoundry’ is a great, easy to use […]

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The Thank You Economy by Gary Vaynerchuk – Book Review

Amanda Webb — Wed, 11 Dec 2013 16:08:35 +0000

As soon as I picked up ‘The Thank You Economy’ I was hooked. It’s not brain science, just common sense thinking but as I turned each page I found my self nodding and agreeing with every word. I hadn’t been a Gary Vaynerchuk fan before but I was now. At the heart of the book […]

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5 Cool Tools For Christmas Fun – Cool Tool

Amanda Webb — Tue, 10 Dec 2013 16:39:07 +0000

This is my last official week in the office before Christmas so I thought I’d play with some fun tools. Whether you want to Santa yourself, elf yourself, reindeer yourself there is something here for you. 1. Twibbon – Santa Hat Twibbon, for those of you who haven’t used it before is an app that […]

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The First Ever Spiderworking.com Christmas Gift Guide – Gifts From You

Amanda Webb — Thu, 05 Dec 2013 16:00:13 +0000

This is the first ever Spiderworking.com Christmas Gift Guide. I asked on Facebook and Twitter for you to let me know what you had on offer for Christmas shoppers and I have compiled most of them into this mammoth blog post. I’m sure you’ll find something that would make a great gift for someone you […]

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Twitter Lists Made Easy With TweetBe – Cool Tool

Amanda Webb — Mon, 02 Dec 2013 12:40:44 +0000

I love Twitter lists, I use them everyday. Although I like to dip in and out of the main stream on my Twitter account there are a few Tweeters that I enjoy interacting with. My Twitter lists mean that I can dive in and see what those people have been tweeting and filter out everyone […]

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Are You Getting The Most From Your Facebook Advertising?

Amanda Webb — Thu, 28 Nov 2013 07:47:14 +0000

I’ve had a couple of people get in touch with me recently regarding Facebook advertising. Facebook are very good at selling these to us and I know that a lot of people are plumping for ‘Timeline ads’. These are things like ‘Boost post’ or ‘Promote page’. Although these may not be the most effective way […]

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Create Seasonal Facebook Cover Photos With PicMonkey – Cool Tool

Amanda Webb — Mon, 25 Nov 2013 18:25:49 +0000

Last weeks cool tool was Pagemodo, I showed you how you could make attractive Facebook cover photos using their application. This week I’m going to show you how you can create seasonal and festive covers using PicMonkey. I’ve talked about PicMonkey before and it is still one of those tools that I use on a […]

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4 Facebook Timeline Competition Examples The Good, The Bad And The Cheeky

Amanda Webb — Fri, 22 Nov 2013 20:26:25 +0000

It’s almost two months since Facebook announced it’s competition guideline changes. I announced it as good news and I still believe it is. If you want to boost interaction on your page and get more people talking to and about you Facebook Timeline competitions are an excellent tool. However there does still seem to be […]

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Make Pretty Professional Looking Facebook Cover Photos With Pagemodo – Cool Tool

Amanda Webb — Mon, 18 Nov 2013 12:50:44 +0000

Last weeks cool tool was a really handy app that helped you make integrated Facebook cover and profile pictures. As luck would have it the site has now gone down! The good news is I mentioned two really good solutions in passing last week, they are both excellent so I thought I’d take this opportunity […]

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Make Integrated Facebook And Google+ Cover Photos With Easy Cover Maker – Cool Tool

Amanda Webb — Sun, 10 Nov 2013 23:53:50 +0000

I’ve reviewed Facebook cover photo applications before, since then some of my favourite apps have included templates for a cover photo as part of their offering. Check out Pagemodo and PicMonkey now include the option to create or crop images to fit the size. As part of the Facebook for Business Advanced course that I’m […]

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Celebrities on Twitter, Vine Tips and Why You Shouldn’t Give Up On Facebook – The Social 7

Amanda Webb — Fri, 08 Nov 2013 10:57:15 +0000

It’s been a while since I’ve been able to put together a Social 7 roundup for you but it’s Winter now, the Blog Awards are done and dusted for another year and as a consequence I have more time to blog. This week I have some good Facebook tips, some ways to measure your social […]

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My Review of The Summit – Hurtling Towards Tomorrow’s World

Amanda Webb — Wed, 06 Nov 2013 13:33:09 +0000

This post is a bit of a departure from my usual stuff but The Web Summit (now known as The Summit) got me thinking… One of my favourite TV shows when I was a kid was Tomorrow’s World. I loved the way it showed me what the future might hold. I sat glued to the […]

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Keep An Eye On Your Competitors On Facebook With HyperAlerts – Cool Tool

Amanda Webb — Mon, 04 Nov 2013 12:07:08 +0000

This weeks cool tool is a bit of a cheeky one. Keeping up with your competitors on social media can be really valuable, I always find it keeps me inspired to work harder and helps me come up with more creative ideas. When I see someone in my field doing well or being clever it […]

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We Are Lucky To Be Living In The Age Of The Internet – Gary Vaynerchuk at #WebSummit

Amanda Webb — Thu, 31 Oct 2013 15:08:58 +0000

When Gary Vaynerchuk took the stage at Web Summit I could tell he wasn’t going to be everybody’s cup of tea. He’s the sort of guy who could either rub you up the wrong way or inspire you. Luckily I find him inspiring and I see his swearing and attitude as a sign of his […]

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3D Printing And The Vine Cafe – #WebSummit

Amanda Webb — Thu, 31 Oct 2013 11:01:57 +0000

One thing I love about the Web Summit is the peripheral entertainment. Last year there was a giant robot and a Tweet Cafe from the ESB. Part of me was hoping for the return of the Tweet Cafe, I really enjoyed tweeting for my coffee but I also knew that the ESB were bound to […]

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A Brand Is More Than A Logo – Amanda Jobbins At #WebSummit

Amanda Webb — Wed, 30 Oct 2013 23:48:24 +0000

For most of us when we hear the word ‘brand’ or ‘branding’ we think logo, some of us may think about colour schemes etc. but branding goes way beyond your logo as Amanda Jobbins from Sage persuaded us at the Dublin Web Summit. So if it’s not our logo what is it? ‘Brand is about […]

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2 Clever Ways To Use Vine Marketing For Your Business

Amanda Webb — Wed, 23 Oct 2013 15:45:27 +0000

I really like Vine, the 6 second video application for your phone that launched earlier this year. I don’t use it enough but I love it’s potential. When I first started talking about Vine at training sessions I pointed at some businesses that became early adopters, The Cavendish hotel in London being one, they claim […]

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Facebook Contest Idea – Pixelate Your Images with Heavy Mural – Cool Tool

Amanda Webb — Mon, 21 Oct 2013 15:04:41 +0000

Since Facebook relaxed the competition rules I’ve seen all sorts of interesting competition ideas designed to peek engagement. Some are clever some not so. If you are stuck for a good Facebook contest idea have you though of running a competition with a hidden image? Maybe a guess what or a guess who contest, if […]

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Missing Facebook Questions? Add Polls to Facebook with ‘Poll’ – Cool Tool

Amanda Webb — Mon, 07 Oct 2013 16:04:32 +0000

Facebook Questions dissapeared from our status update options recently and I’ve had a number of people ask me for an alternative. This weeks cool tool ‘poll’ is one possible solution. Although not exactly the same it does offer a good way to get data if you want a really serious answer to a question. For the […]

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Get Facebook Content Inspiration With PostPlanner – Cool Tool

Amanda Webb — Mon, 30 Sep 2013 15:34:14 +0000

Last week I showed you how to schedule posts with PostPlanner, this week I’m going to show you some of the apps other features. You might not use them all out of the box but they are great for inspiration. We are constantly being told that interaction is of ultimate importance on Facebook but it […]

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Easier Facebook Scheduling With PostPlanner – Cool Tool

Amanda Webb — Mon, 23 Sep 2013 21:42:25 +0000

I was delighted when Facebook introduced their scheduling tool. At last we could schedule posts to go out not just when we were in front of a computer but for a specific time of day or day of the week. Although it is still important to check in on your page and respond to comments […]

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Add Text To Photographs On The Go With Phonto – Cool Tool

Amanda Webb — Mon, 16 Sep 2013 05:30:04 +0000

Adding text to photographs and images is effective in so many ways online. A strong image will attract the eyes of your followers the text can draw them in further. Whether it is adding a quote to an image that you want to share on Pinterest, adding a price to a photo of a product […]

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Great Pinterest Examples, Google Keyword Planner & More – The Social 7

Amanda Webb — Sat, 14 Sep 2013 20:20:18 +0000

Good evening. I hope you are having an excellent weekend. It’s been a busy week at Spideworking.com with many projects coming together. I’m going to be at the Irish Ploughing Championships soon with We Teach Social. We have a goal to get farmers tweeting. Watch out for pictures and updates on the We Teach Social […]

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How To Prepare for An Online Video Shoot

Amanda Webb — Thu, 12 Sep 2013 12:29:18 +0000

Video has been the big story of 2013 so far. Maybe it was the introduction on Vine and Instagram Video, maybe it’s more people shooting snippets on their phones or maybe people are just finally embracing it. If you want to shoot an online video for your business, whether it be a 6 second vine […]

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Schedule Your Tweets To Self Destruct With Spirit for Twitter – Cool Tool

Amanda Webb — Mon, 09 Sep 2013 10:36:26 +0000

Do you ever post time sensitive tweets? Maybe it’s announcing that an event is happening tonight, or a time specific promotion. Leave these tweets live on Twitter and it could get messy. Someone could ReTweet what is now inaccurate information. You could get bombarded by customers who want to avail of an expired discount or […]

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What To Post On Facebook – No Tricks!

Amanda Webb — Wed, 04 Sep 2013 19:33:52 +0000

You will find a plethora of advice online about what is the best content to post on Facebook, tricks for getting more interaction, how to reach more people. Although some of this advice is good and will help you reach more people or get more likes I’ve always felt a bit uncomfortable with some of […]

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Choose Your Facebook Competition Winners With Fanpage Karma – Cool Tool

Amanda Webb — Mon, 02 Sep 2013 10:22:15 +0000

It seems that last weeks announcement, relaxing the rules on Facebook competitions has made a lot of people happy. Picking a winner of these new competitions could be hard work, particularly if you just ask for likes on a pot. Luckily Fanpage Karma were quick off the mark with a tool that can help you […]

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Facebook Insights, Google Analytics and Banned Instagram Tags – The Social 7

Amanda Webb — Fri, 30 Aug 2013 06:00:50 +0000

This weeks pick of social media reads includes a deep dive into the new Facebook insights, how to get more from Google analytics and a list of banned hashtags on Instagram. How to Use the New Facebook Insights Have you taken a look at the new Facebook Insights yet? I’m a big fan, there is […]

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Facebook Competition Rule Changes – What You Need To Know

Amanda Webb — Wed, 28 Aug 2013 10:50:02 +0000

Last night Facebook announced changes to it’s Facebook promotional guidelines. My first reaction was that this is good news for small business. Although there is more to Facebook contests than getting page likes they are hugely effective for doing so. It seemed unfair that it was so complicated for small business to run a competition […]

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Add Instagram To Your Facebook Page With Statigram – Cool Tool

Amanda Webb — Mon, 26 Aug 2013 09:04:53 +0000

I’m a bit of an Instagram addict, I’ve not yet used it for business but I do love scrolling through my feed everyday at the variety of photos that have been shared. There are lots of great ways you can use Instagram for business: Use the video function to show how your products work To […]

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The Myth – When Is The Best Time To Post On Facebook?

Amanda Webb — Wed, 21 Aug 2013 14:21:28 +0000

Today I read two articles that claimed to be able to tell me, via data and studies, what the best day and time to post to Facebook is. One told me Monday was the worst day as not as many users were online, the other told me Monday was the best day to post as […]

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Discover How To Get More Retweets With RetweetLab – Cool Tool

Amanda Webb — Mon, 19 Aug 2013 12:46:04 +0000

You may remember a while ago that I reviewed Dan Zarrella’s book ‘The Science of Marketing’. I shared with you some of his insights on Twitter. This weeks cool tool comes from Dan and Hubspot. ‘Retweetlab‘ offers some pretty cool stats on what is impacting the number of retweets that you get from your Twitter […]

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Facebook Competitions, Blogging and Email Marketing – The Social 7

Amanda Webb — Fri, 16 Aug 2013 19:26:08 +0000

Maybe because I’ve spent so long this week working on the Blog Awards Ireland I’ve chosen a lot of posts about blogging this week. There’s also some stuff on Facebook competitions, email marketing and social media strategy. Re: Trust This post caught my eye during the week. We’re often taught little tips and tricks for […]

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A Quick Guide To Blogging – Part 2

Amanda Webb — Thu, 15 Aug 2013 15:40:22 +0000

Last week in part one of this blog post I discussed what a blog is, what the benefits of blogging are and what platform you should use. Read more here. This week in this quick guide to blogging for beginners I’ll be discussing ideas for blog content, looking at a typical blog post structure, some […]

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View The Whole #Tag Conversation Across Networks With Tagboard – Cool Tool

Amanda Webb — Mon, 12 Aug 2013 16:44:59 +0000

Hashtags have become a huge part of how we search on social media. Originally a Twitter concept they have appeared on multiple social networks as a way of classifying what we are talking about. This weeks cool tool Tagboard, helps you gather together posts from multiple social networks using a hash tag to get a […]

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Vine Video Tips, Creating Graphics With PowerPoint And More – The Social 7

Amanda Webb — Fri, 09 Aug 2013 16:01:22 +0000

This week’s big news was a tweak to the Facebook algorithm, I’ve also found some great how to links and an interesting infographic on email signatures. Facebook News Feed: Story Bumping, Last Actor and Chronological by Actor This week, as you are probably aware Facebook made some tweaks to the alorithm that decides what we […]

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A Quick Guide To Blogging – Part 1

Amanda Webb — Wed, 07 Aug 2013 16:21:15 +0000

As you are probably aware I am an avid blogger. I wrote my first blog post on May 28th 2007 for my first business Feelgood Organic Hampers. That means I’ve been blogging for over 6 years. However, when recently I was asked to link to a post with blogging tips in I found it hard […]

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Great Calls To Action, Twitter Tips And The New Facebook Insights – The Social 7

Amanda Webb — Fri, 02 Aug 2013 19:56:34 +0000

This weeks roundup of good reads includes some Facebook data, some Twitter tips and a brief look at the new Facebook insights. Sharing on Facebook: An Analysis of Boston Globe Posts This is a fascinating review of a study of Boston Globe posts on Facebook. Some aspects will not surprise you, for example posts with […]

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How Is Your Twitter Etiquette?

Amanda Webb — Wed, 31 Jul 2013 14:52:44 +0000

I was asked by one of the students on the We Teach Social beginners guide to Twitter course if I could cover Twitter etiquette. I find it hard to write about Twitter etiquette as I find that one person will passionately believe one thing whilst another will passionately believe the reverse. There are however a […]

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Count Your Characters For Twitter Bios With Letter Count – Cool Tool

Amanda Webb — Mon, 29 Jul 2013 17:22:28 +0000

This weeks cool tool is a really simple one but it’s also really handy for Twitter. Letter count does exactly what it says. It counts the number of characters that you type into a box. Why is Letter Count useful? As part of my online Twitter course I take students through creating a killer Twitter […]

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3 Ways To Use Twitter Favourites

Amanda Webb — Wed, 24 Jul 2013 05:30:08 +0000

Have you noticed that more and more of your tweets are getting marked as favourites by users? I’m not quite sure when it happened but it seems that there has been a sudden surge. Twitter is one of those networks that is constantly evolving, it’s users make the rules and that’s what makes it so […]

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Find People To Follow On Twitter With Twtrland – Cool Tool

Amanda Webb — Mon, 22 Jul 2013 05:30:49 +0000

I mentioned this tool in last weeks blog post on finding people to follow on Twitter. I have become a big fan of it recently as it requires no registration and is dead simple to use. Twtrland integrates withboth Twitter and Instagram and looks like it will be a really handy tool. Here’s how it […]

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Clever And Not So Clever Vine Marketing, Getting Shares On Twitter & More – The Social 7

Amanda Webb — Sat, 20 Jul 2013 12:11:44 +0000

We have lots of tips in this weeks social 7, two articles on Vine marketing, one company that is using it well and one on the value or not of Vine contests and how to prepare for Facebook graph search. Honda Responds To Tweets With Real-Time Vines This is a really clever campaign from Honda, […]

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6 Ways To Find People To Follow On Twitter

Amanda Webb — Wed, 17 Jul 2013 20:47:04 +0000

We tend to get obsessed about how many followers we have but when you are starting out I believe it’s all about who you follow on Twitter. Choose the right people who are interesting, have a synergy with your business, or are interested in topics related to your business and you will get a handle […]

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Beat Procrastination & Increase Productivity With Strict Workflow

Amanda Webb — Mon, 15 Jul 2013 16:27:42 +0000

Productivity can be a huge problem for any small business. There will be times when work pours out of you at a phenomenal rate and others where you sit in front of your computer cycling through Facebook and Twitter. I’ve found that no one productivity technique works for me in the long term. Much like […]

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What Makes Content Viral, Facebook Contest Examples & More – The Social 7

Amanda Webb — Fri, 12 Jul 2013 13:28:51 +0000

The sun has been shining in Ireland all week, it’s great to see the smile on peoples faces again. If you feel like getting out of the heat for a while this weekend here’s my suggested reading for you. Have a great weekend. 12 Great Facebook Contest Examples Facebook competitions are always a topic of […]

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5 Tips For Creating A Compelling Crowdfunding Video

Amanda Webb — Wed, 10 Jul 2013 15:25:49 +0000

I recently created this video for my sometimes colleague and partner in crime Lorna Sixsmith for her crowdfunding project ‘How To Marry An Irish Farmer’. By making a good quality video she hopes to improve her chances of getting the funding she needs to publish the book. I had some very strong ideas of what […]

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How To Edit The Text On Your Facebook Images

Amanda Webb — Tue, 09 Jul 2013 15:56:23 +0000

This weeks video is a basic tip for Facebook users. Have you ever uploaded an image and realised you forgot to add a link or a description or even worse, there’s a terrible typing error in the middle of the text? The good news is that you can go back and edit the text, here’s […]

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Make Your Images Stand Out With Color Splash – Cool Tool

Amanda Webb — Mon, 08 Jul 2013 11:12:14 +0000

Photographs and images are hugely important in social media marketing. An eye catching image can make all the difference to weather someone clicks through to view your blog post or notices your updates on Facebook, Google+ or Pinterest. With such a huge amount of images being shared it can be hard to stand out and […]

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Beat Bloggers Block With Written? Kitten! – Cool Tool

Amanda Webb — Mon, 24 Jun 2013 05:00:10 +0000

One way to beat bloggers block is to reward yourself when you attain goals. That’s exactly what this weeks cool tool Written? Kitten! does. Each time you reach a pre defined number or words it rewards you with a picture of a cat. The images are sourced via Flickr Creative Commons. If you are not a […]

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Storytelling, Facebook Advertising Tips & More – The Social 7

Amanda Webb — Sat, 22 Jun 2013 18:11:19 +0000

This week was topped by the news from Facebook that Instagram would now allow you to shoot video. During the week we saw some site updates too, giving us the option to reply to posts with a photograph and upload our own thumbnail images to accompany the links we share. I have included one link […]

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8 Twitter Tips From Dan Zarrella’s Science Of Marketing – Book Review

Amanda Webb — Wed, 19 Jun 2013 19:52:48 +0000

I’ve always found Dan Zarrella’s graphs, stats and blog posts interesting so when I saw that he’d just released a new book ‘The Science Of Marketing’ I bought it for my Kindle immediately. It’s a great read and I find myself highlighting massive sections of it as I go. This week I thought I’d share […]

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Tip – How To Post Links With Photographs To Facebook

Amanda Webb — Tue, 18 Jun 2013 16:39:04 +0000

This weeks short video tip is one for beginners on Facebook. I show you how to post a link along with your photograph on Facebook. There are many reasons you might want to do this from time to time. Your link might not have a good thumbnail image to accompany it. You might want to […]

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Create A Video Trailer For Your Twitter Account With Vizify – Cool Tool

Amanda Webb — Mon, 17 Jun 2013 13:56:55 +0000

This weeks cool tool is a bit of fun but one that is bound to delight you. The new video feature from Vizify makes a short trailer of your Twitter account. It’s a nice one for a Monday as it’s bound to put a smile on your face. From a professional point of view it […]

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Delight Your Customers, Twitter Mistakes And More – The Social 7

Amanda Webb — Fri, 14 Jun 2013 14:12:29 +0000

It’s been an interesting week. Facebook finally added hashtags, although I don’t have them yet, and there’s been loads of great content for me to choose from. I even found a fantastic tutorial on setting up a hosted WordPress blog which is particularly relevant as we’re just about to launch Blog Awards Ireland 2013. 5 […]

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4 Ways That Twitter Is Better Than Facebook

Amanda Webb — Thu, 13 Jun 2013 15:17:19 +0000

I’ve been working with a lot of small businesses recently and it’s becoming apparent that when many of them talk about social media they are talking about Facebook. I often slip into the trap myself, referring to Facebook examples when there are just as good marketing going on on Twitter, Pinterest and even Google+. I […]

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Twittonary Helps You Understand The Language Of Twitter – Cool Tool

Amanda Webb — Mon, 03 Jun 2013 06:00:15 +0000

This weeks cool tool is one for Twitter newbies. Navigating the language of Twitter can be a minefield, you’ve got the RT’s the MT’s the HT’s the hashtags, the @replies and more. It can be enough to scare people off before they’ve got started. Beyond those more obvious examples there are multiple other terms that […]

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How To Set A Lower Budget For Your Facebook Offer

Amanda Webb — Tue, 28 May 2013 12:43:04 +0000

The cost of Facebook offers seems to have spiraled out of control. A simple Facebook offer that cost me €8 to promote when they were first launched now costs €64. Luckily I’ve been paying attention to Jon Loomer’s blog so that when I wanted to launch my latest Facebook offer I knew exactly what to […]

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Find Relevant People To Follow On Twitter With FollowerWonk – Cool Tool

Amanda Webb — Mon, 27 May 2013 13:06:44 +0000

When you are a Twitter newbie it can be hard to find people to follow. I know when I started out I followed a bizarre mixture of people. Some of them I still follow, others I’d like to ditch but it seems like such a lot of work to go through my list and unfollow, […]

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Tips Tips Tips, Facebook, Blogging, Linkedin and iPhone Mail – The Social 7

Amanda Webb — Sat, 25 May 2013 17:54:43 +0000

This week I seem to have chosen a bunch of links that are full of tips. From how to see more info on people on Linkedin without going premium to how to mark all your mail read on your iPhone or iPad it’s a tip filled social 7. Enjoy! Worst Kept Secret On LinkedIn I’m […]

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An 8 Step Guide To Setting Up Facebook Competitions

Amanda Webb — Wed, 22 May 2013 15:07:07 +0000

Last week I was asked to speak to the KLCK Bloggers Network about Facebook competitions. It’s always a topic that gets people talking. Some people know they are running Facebook competitions against the rules but don’t know how to run them properly. Others are already running them by the rules and are frustrated by those […]

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Facebook 101: How To Get The Best Thumbnail Image To Show On Facebook Links Every Time

Amanda Webb — Wed, 22 May 2013 09:06:19 +0000

[Updated: 2nd September 2016] What happens when you post a link to Facebook? Are there times when it chooses the wrong thumbnail image to share with your post or worse, no image at all? It happens to us all from time to time. Today I’m going to show you three fixes. Forces Facebook to crawl […]

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ReTweet The Old Fashioned Way With Classic ReTweet – Cool Tool

Amanda Webb — Mon, 20 May 2013 12:41:57 +0000

I still feel that I was quite late to find Twitter, it’s something that I put off for a long time but as soon as I joined I was hooked. It’s still possibly my favorite network, I love scrolling through it, getting into conversations and discovering great content on it. When I started on Twitter […]

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The Importance Of Conversation Part 2 – Linkedin, Pinterest, Twitter and Google+

Amanda Webb — Thu, 16 May 2013 11:02:23 +0000

In part one of this blog post I discussed the different ways to build relationships via conversations on Facebook and on Blogs. Read more here. Conversation is the best way to build business relationships. Have you ever been to a networking meeting? If it’s a big one you probably come home with a pocket stuffed […]

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How To Create Facebook Interest Lists

Amanda Webb — Tue, 14 May 2013 16:51:57 +0000

Last week I wrote a blog post about the importance of conversations on Facebook. In that post I mentioned Facebook interest lists as a good way to keep on top of posts from important people and even your competitors. They work a bit like Twitter lists. Here’s how you can create them. If you enjoyed […]

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Do Your Facebook Ads and Promoted Posts Comply With The 20% Rule – Cool Tool

Amanda Webb — Mon, 13 May 2013 04:00:55 +0000

A little while ago I showed you a tool that will check your cover images to ensure they only contain the allowed 20% text. Just like your Timeline cover picture images used in promoted posts and Facebook ads can only contain 20% text. This week I’ve found a tool via All Facebook that checks your […]

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Optimising Facebook Photos, Cool Photo Apps and More – The Social 7

Amanda Webb — Sun, 12 May 2013 13:38:18 +0000

This weekends roundup of cool links includes 20 apps to help you mess around with your photos, some of which I’m using already, how to make your pins go viral and some blogging, Twitter and Facebook tips. 2 Keys to Writing a Great First Paragraph For Every Blog Post You Ever Write Marcus from the […]

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The Importance Of Conversation Part 1- Blogging and Facebook

Amanda Webb — Fri, 10 May 2013 10:21:30 +0000

I’ve always thought of Social Media as an extension of my offline activities. Imagine going to a dinner party where you didn’t know anyone. Each person would bring conversational topics to the table and you will soon get chatting. You’d find out a lot about each other, what each other does for a living, what […]

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How To Contact Facebook & Why Twitter Rocks At Privacy – The Social 7

Amanda Webb — Fri, 03 May 2013 17:18:52 +0000

It’s been a while since I’ve been in the office long enough on a Friday to compile my best reads. It’s a shame as there’s been some fantastic stuff appearing over the last few weeks, I may try and squeeze some of it in over the next couple of weeks. In this weeks roundup I’ve […]

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How To Create A Social Media Policy For A Small Business

Amanda Webb — Thu, 02 May 2013 21:59:13 +0000

We often hear about social media policy but often in the context of big business. No matter what the size your organisation, even if you are a one person business it’s important to have guidelines in place. This will ensure that you have a consistent voice, that everyone including yourself is aware of what and […]

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Have You Made Your First Vine Yet?

Amanda Webb — Tue, 30 Apr 2013 14:49:18 +0000

This post is slightly different to my usual weekly video tutorials. I wanted to share some of the Vine videos created by a group I was working with. I think I’ve been obsessed with Vine since it first hit my iPhone. The six second video app is so user friendly that it’s bound to take […]

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Know When It’s Kicking Off On Facebook With ShitStormAlarms – Cool Tool

Amanda Webb — Mon, 29 Apr 2013 09:53:33 +0000

A lot of the small and local businesses I talk to are concerned about customer complaints on their Facebook page. I can understand why, it might be rare but when a complaint gets legs we all hear about it, the comments pile in and we all love to watch a storm unfold. If it gets […]

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How To Merge Facebook Pages

Amanda Webb — Wed, 24 Apr 2013 07:58:48 +0000

If you have recently migrated your Facebook page and now have two business pages, or if you have created more than one page for your business in the past the good news is you can merge Facebook pages together. You can merge up to five Facebook pages into one identity but they must all have […]

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Find Out When Your Website Is Pinned With PinAlerts – Cool Tool

Amanda Webb — Mon, 22 Apr 2013 07:29:41 +0000

I’m a lazy pinned. I’m working hard to get more excited about Pinterest but I still only use it sporadically. If you are lazy like me or even if you don’t use Pinterest at all there are a few things you can do to encourage more pins from your site. For example you can make […]

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How To Target Facebook Posts

Amanda Webb — Wed, 17 Apr 2013 14:13:24 +0000

About a year ago Facebook took away our post targeting options. At that stage we were only able to target Facebook posts by country and language. I’ve been waiting for ages for them to return and it was only on Friday whilst teaching a Facebook workshop that I discovered where they had gone. The good […]

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Easily Find Industry & Local Facebook Pages With Social Searcher – Cool Tool

Amanda Webb — Mon, 15 Apr 2013 16:13:50 +0000

Finding other local Facebook pages or even finding Facebook pages from other businesses in your industry has always been hard work. I’ve spent hours trawling through Facebook and Google search results looking for page examples to share or for my customers to follow. This weeks cool tool Social Searcher is the easy way to find […]

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When Real Time Marketing Goes Wrong – Oddbins & Thatcher

Amanda Webb — Wed, 10 Apr 2013 12:24:30 +0000

When I was compiling my list of digital predictions for 2013 I’d never heard the term Real Time Marketing (RTM) but now it’s one that seems to be mentioned daily in online marketing circles. Although the term has, according to Wikipedia, been knocking around since 1990 it’s really coming of age in with social media. […]

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Cool Tool – A Quick And Easy Way To View Your Google Analytics – Visual.ly

Amanda Webb — Mon, 08 Apr 2013 08:33:54 +0000

I’ve featured Visual.ly as a cool tool before but this new service is definitely worth a mention. We all know that Google Analytics can be a time suck, it is so in depth that it can take a long time to sift our way through to the information that we want. That’s where Visual.ly comes […]

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9 Tips For Spring Cleaning Your Local Business Facebook Marketing Strategy

Amanda Webb — Thu, 04 Apr 2013 05:00:33 +0000

I work with a lot of local businesses who feel they should have a Facebook presence. Very often they set up a page, start posting content, some even get a good core of Facebook Likes but struggle with what they should do next. If this is you it’s time to spring clean your Facebook marketing […]

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Facebook Basics, Real Time Marketing And More – The Social 7

Amanda Webb — Fri, 29 Mar 2013 18:09:09 +0000

It’s Easter weekend and we’re having a cold one here in Ireland. If like us you have a long weekend, take some time to put your feet up and read my top links of the week. How To Set Up A Facebook Business Page Yes I know most of you have probably already set up […]

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How To Add Sub Categories To Your Facebook Page – Facebook Graph Search Tip

Amanda Webb — Tue, 26 Mar 2013 15:01:42 +0000

The lack of accurate categories for Facebook pages has been a bug bear for many business users for a long time. Now with Graph Search being rolled out it becomes more important that our pages are categorised correctly. With such a small choice of main categories it can be hard to find the right one […]

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Does Your Facebook Cover Photo Obey The 20% Rule? – Cool Tool

Amanda Webb — Mon, 25 Mar 2013 10:22:21 +0000

There was some great news last week for Facebook page owners. The rules for cover photos for pages have changed. We used to be prevented from adding contact info, calls to action and discount info to our covers, now anything goes EXCEPT the 20% rule. We are still only allowed to devote 20% of our […]

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Mojito Toothpaste, Humanising Banks And Social Airlines – My #SMWF Highlights

Amanda Webb — Wed, 20 Mar 2013 14:01:18 +0000

Social Media World Forum didn’t disappoint this year. Here’s my top tips and moments from the event. Crowdsourcing – Mojito Toothpase ‘The best way to have a good idea is to have a lot of ideas’ – Linus Pauling (1901 – 1994) The final speaker of any conference has a hard task, delegates are getting […]

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Easily Backup Your Blog With WordPress Database Backup

Amanda Webb — Mon, 11 Mar 2013 06:29:57 +0000

What would happen to your WordPress blog if it was hacked? What if something happened and you lost all your posts? Every time there is a new software update for WordPress it warns you to backup your blog before you install it but do you? Imagine all that work, all those posts disappearing for good. […]

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Blogging, Pinterest And The World’s Worst Website – The Social 7

Amanda Webb — Fri, 08 Mar 2013 20:51:29 +0000

This week has been a busy one in social media. Google changed their profile layout with bigger cover style images and Facebook revealed a new newsfeed. I’ve been travelling all over the country and I’ve picked up some new tips and tricks that I’ll be showing you on this blog over the next few weeks. […]

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10 Common Website Mistakes

Amanda Webb — Thu, 07 Mar 2013 18:07:04 +0000

I was recently asked to talk to a women in business group about common website mistakes. I’m in no way an expert on web design and my own website is still in transition. However there are some common mistakes that people make that are easy for even me to spot. Focussing on these could make […]

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Does Your Website Work On Mobile? Find Out With Responsive.is – Cool Tool

Amanda Webb — Mon, 04 Mar 2013 20:45:59 +0000

Mobile internet use is growing at a scary rate, more and more people are logging on to the internet on their phones and tablets than ever before. Because of this it’s becoming crucial that our websites are easy to view and navigate on every device. Unless you own every possible device this can be hard […]

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The Man Behind Dollar Shave Club, The Best Vine Ever & More – The Social 7

Amanda Webb — Mon, 04 Mar 2013 00:45:23 +0000

I’m very late with my social media roundup this week but I’d found so much good stuff that I found it really hard to choose just seven links to share. After sleeping on it over the weekend I finally narrowed it down. Enjoy the read. The Top Reasons To Hash-Tag & Photo Map On Instagram […]

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5 Reasons To Go To #SMWF Europe

Amanda Webb — Fri, 01 Mar 2013 00:29:44 +0000

It’s only 18 sleeps until Social Media World Forum Europe 2013 (#SMWF) and I’m lucky enough to be attending for my third year. I love going to conferences, there’s such a great buzz and it’s good to be in a room with a bunch of other social media geeks for a couple of days. And […]

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How To Delete A Twitter Virus

Amanda Webb — Tue, 26 Feb 2013 07:05:00 +0000

I’m sure everyone has gotten one of those spammy messages from a friend on Twitter. They usually say something like ‘OMG I can’t believe what they’re saying about you’ followed by a link. If you didn’t realise in time that it was spam and clicked the link your account will start sending out spam too. […]

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Find Inspiration For Your YouTube Videos With TubeRank – Cool Tool

Amanda Webb — Mon, 25 Feb 2013 10:33:21 +0000

The biggest challenge when making online videos is keeping them interesting. How can we keep someone watching longer than a couple of seconds? If you’ve been following my video tips recently and have been inspired to make your own this weeks cool tool TubeRank is for you. TubeRank selects videos that have been successful on […]

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The Problem With Facebook, Pinterest For Brands And More – The Social 7

Amanda Webb — Fri, 22 Feb 2013 22:34:53 +0000

It’s Friday night and although Spring should be in the air it feels like winter just hit us in Athy, so I’m wrapped up in a blanket waiting for the fire to light choosing which 7 articles I should share with you this weekend. I’ve chosen a great critique on Facebook and the dilema faced […]

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Guest Blogging – The How,The Why And The Why I Don’t Do It Very Often

Amanda Webb — Thu, 21 Feb 2013 11:47:28 +0000

I recently wrote my first guest post in a long time for Jon Loomer. Guest blogging can be a valuable part of your content marketing strategy but it’s only really going to be of value if you put the time in to craft a really good blog post. I don’t write many guest posts, I […]

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How To Find Out If You Are Getting Negative Feedback On Your Facebook Page Posts

Amanda Webb — Tue, 19 Feb 2013 05:37:06 +0000

Edgerank is the Facebook algorithm that decides who is going to see content that you post on Facebook. We all know that our posts have been reaching less people in the last few months and part of this can be attributed to a change in edgerank. Probably the biggest change has been that ‘negative feedback’ […]

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How Are You Doing On Facebook – Analyse Your Page With LikeAlyzer – Cool Tool

Amanda Webb — Mon, 18 Feb 2013 12:49:58 +0000

Facebook insights are revealing but can be complicated. We can and should spend time pouring over them to determine the effectiveness of our campaigns and it’s important to measure beyond our insights too. Are we getting results from our page? This weeks cool tool can’t answer these questions but it can give us some hints […]

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Make Your Blog More Pinnable With ‘Pin It Button For Images’ – Cool Tool

Amanda Webb — Mon, 11 Feb 2013 09:15:10 +0000

I’d been eying with envy bloggers who had enabled a tool that allowed you to easily pin images from their blog. When I hovered my mouse over their photos a little tag would appear prompting me to ‘Pin It’. Even better, when I pinned using this button it attached the title of the blog post […]

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Oreo, The Superbowl, The Applebee Crisis and Vine Inspiration – The Social 7

Amanda Webb — Fri, 08 Feb 2013 20:24:12 +0000

This week I take a closer look at Vine, how marketers took advantage of the blackout during the Superbowl and how to show your community love. Oreo, Blackout & The Superbowl The SuperBowl used to be something that happened in the US, I was vaguely aware of it because of all those movies I’ve watched […]

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Quick Tip – Improve The Sound On Your Videos

Amanda Webb — Tue, 05 Feb 2013 14:03:57 +0000

Do you have a problem with the sound on your videos? Maybe you are so far away from the camera that it’s too quiet or there is a lot of background noise? Maybe like me you record on different devices for one video and the sound quality varies. You could buy yourself a fancy microphone […]

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Don’t Miss The Important Tweets – Filter Twitter With Tweetdig

Amanda Webb — Mon, 04 Feb 2013 12:46:33 +0000

If like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss. Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches. I use […]

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Vine, Facebook Graph Search Privacy And The Results Of Tweeting More – The Social 7

Amanda Webb — Fri, 01 Feb 2013 18:10:58 +0000

This week I’ve chosen a post full of great tips for using the hottest new social media tool ‘Vine’, the truth about Facebook graph search and the privacy implications, an interesting report on what happened when one brand doubled their Twitter activity and more. Have a great weekend. 10 Ways Brands Can Use Vine It’s […]

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How To Add Maps To Your Facebook Page – A Trick And Some Alternatives

Amanda Webb — Wed, 30 Jan 2013 12:46:29 +0000

**Update 22nd April 2016 – Facebook recently changed their maps, they are now far more accessible and even the weird addresses in Ireland can be found. I created an updated post here** I’m asked quite often how to add maps to a Facebook page. With the launch of Facebook graph search It’s going to become […]

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How To Log Out From Facebook Remotely

Amanda Webb — Tue, 29 Jan 2013 14:05:26 +0000

It’s easy to do. We log in to Facebook on a friend’s computer and forget to log out or even worse we forget to log out on a public computer or our mobile device gets stolen. When this happens it’s not only our own information that is in danger, we are compromising our friends profiles […]

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Seen A Font And Want To Match It? – WhatTheFont Can Help – Cool Tool

Amanda Webb — Mon, 28 Jan 2013 12:26:52 +0000

I’m a bit of a font geek and when I see a pretty one online I always wonder where it came from, what it’s called and where I can download it to add to my graphics editing application. This weeks cool tool ‘WhatTheFont‘ helps you do just that. In my test it was unable to […]

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To Blog Or Not To Blog? – Social Media And Holidays

Amanda Webb — Sat, 26 Jan 2013 18:28:58 +0000

I’ve been on holiday. The last week was spent in a very cold snowy but stunning Paris. Whenever I’m going away, whether it’s to a conference or on a holiday I am always conflicted. Should I keep my social media and blogging consistent even though I’m somewhere else and even if I’m not able to […]

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6 Ways To Repurpose One Really Great Piece Of Content

Amanda Webb — Wed, 23 Jan 2013 07:30:39 +0000

Last week I read this fabulous post from Pushing Social that suggested creating a social media content campaign rather than a content calendar. It got me thinking about the different ways that I and others I know repurpose their content to reach different networks and audiences. It all starts with one great piece of content, […]

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Quick Tip – Shooting Better Video – How To Avoid Silhouettes

Amanda Webb — Tue, 22 Jan 2013 07:30:43 +0000

Last week I reviewed the excellent book ‘How To Shoot Video That Doesn’t Suck’ by Steve Stockman and it inspired this simple tip for shooting better video. When we start out making online video we make lots of mistakes and this is one I see coming up over and over again. If we are interviewing […]

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Is Your Website Down? Get Alerted With Pingdom – Cool Tool

Amanda Webb — Mon, 21 Jan 2013 08:30:41 +0000

Have you ever gone to find something on your blog and discovered that your website is down? This happened to me twice over the Christmas break for different reasons, my general reaction is usually to panic. Luckily on both occasions the issues were resolved quickly. Unless we are constantly viewing our site how are we […]

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Blogging Tips, Facebook 20% Text Rule and The Blind Instagrammer – The Social 7

Amanda Webb — Fri, 18 Jan 2013 14:14:38 +0000

It’s another blog heavy social 7 this week. Maybe because I’ve made the finals of the Social Media Examiner Top Social Media Blogs I’ve been focused on blogging this week. A massive thank you to all of you, the readers who nominated me and those who have helped me build it over the years. Here’s […]

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Video Tips & Book Review – How To Shoot Video That Doesn’t Suck

Amanda Webb — Thu, 17 Jan 2013 13:01:41 +0000

When I was in school I always wanted to work in Television, there was something enchanting about that flickering screen in the corner of the room that I wanted to be part of. I studied media studies in secondary school, in sixth form and finally went on to study Television and video production in college. […]

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How To Get More Blog Shares On Pinterest – Pinterest Tip

Amanda Webb — Tue, 15 Jan 2013 10:16:26 +0000

In 2013 I’ve set myself the challenge to spend more time on Pinterest. It’s not a network ideally suited to my business but I’ve seen so many clever things done on it I wanted to up my efforts to see what can be done. Here’s one of the first Pinterest tips that I implemented and […]

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Who Retweets You And How Far Do They Reach? – Find Out With Retweet – Cool Tool

Amanda Webb — Mon, 14 Jan 2013 11:58:55 +0000

We can all who has shared or Retweeted us on Twitter simply by logging on and looking at our Interactions. But what is the value of these RT’s? How much further are they pushing your message and who is pushing it out? This weeks cool tool ‘retweet’ shows you. Here’s how it works Visit the […]

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Blogging Tips, Facebook Checklist And More – The Social 7

Amanda Webb — Fri, 11 Jan 2013 20:39:36 +0000

It may be cliched but the beginning of a new year is always a good time to take stock of what you have been doing and make change in order to become more effective. This weeks social media roundup includes some tips on helping you do this, it is a bit blog heavy as blogging […]

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Guide To Facebook Cover Images – Tips, Examples and The New Rules

Amanda Webb — Wed, 09 Jan 2013 11:57:43 +0000

Just before Christmas Facebook introduced new guidelines for Facebook cover images on pages. On top of the exisiting rules Facebook now specifies that no more than 20% of the image can contain text. Here’s a refresher on the rules and some great examples and tips for using Facebook cover images. The rules **UPDATE** Rules have […]

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Quick Tip – Get Started With Your Social Media Content Calendar

Amanda Webb — Tue, 08 Jan 2013 09:40:49 +0000

The new year always gives us the opportunity to start fresh, one great way to get started on the right foot with your social media in 2013 is to create or review a content calendar for your social media. There are lots of benefits to having a content calendar It saves time It keeps you […]

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What Are You Like On Facebook? Find Out With Social Me from Zeebly – Cool Tool

Amanda Webb — Mon, 07 Jan 2013 10:15:01 +0000

It’s my first day back to work after the Christmas break so I thought we’d have a bit of fun with the cool tool this morning. It’s always fascinating to read about yourself and to see your activities nailed down in a chart or Infographic is even more compelling, that’s why I was attracted to […]

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Cool Tools – The Top 3 Apps I’ve Found In 2012

Amanda Webb — Thu, 27 Dec 2012 11:48:57 +0000

So here is the end of 2012 and 2013 is peeking around the corner. Our office is still closed but I couldn’t help dropping in with a blog post today. I have been reviewing an app or a tool almost every week for three years, it can be odd looking back on them. Some I […]

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Blogging Tips, Getting Better WiFi Signal and Vital Facebook Info – The Social 7

Amanda Webb — Fri, 21 Dec 2012 18:31:12 +0000

The office is about to close, I am sitting at my desk wearing a Santa hat listening to Christmas songs on the radio. I may blog sporadically between now and January 7th but the office is well and truly closed. Here’s wishing you a fantastic Christmas break. Here are 7 social stories to keep you […]

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How To Migrate Your Facebook Profile Page to A Business Page

Amanda Webb — Wed, 19 Dec 2012 16:46:34 +0000

There are many reasons why people set up Facebook profile (friend) pages instead of business pages but if you are running a business and marketing it via your Facebook profile you are breaking Facebook’s terms and conditions. The good news is you don’t have to start from scratch you can migrate a Facebook profile […]

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Easy Customised Facebook Cover Images With Timeline Cover Banner

Amanda Webb — Mon, 17 Dec 2012 11:15:35 +0000

This time next week is Christmas Eve. For those of us not in seasonal businesses it seems to have arrived very quickly. A nice way to wish your Facebook followers a happy Christmas or holiday is to create a seasonal Facebook cover image or profile picture for your page. This weeks cool tool Timeline Cover […]

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Do People Click Links In Blog Posts? Who’s on Google+ And More – The Social 7

Amanda Webb — Fri, 14 Dec 2012 18:03:04 +0000

As the year begins to draw to a close we’re seeing lots of predictions for next year, including my own. Twitter and Facebook both released their trends of the year and Google told us what we searched for the most in 2012. I have included some predictions here but I’ve also found a great checklist […]

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10 Digital Trends To Watch Out For In 2013

Amanda Webb — Wed, 12 Dec 2012 23:30:13 +0000

What trends will take off in 2013? What should we be paying attention to as marketers? Here’s 10 digital trends I’ll be keeping my eye on in 2013, some seem to be here already others will develop next year but may not peek until much later. What have I missed? What trends do you see […]

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Why Isn’t There A Search Box On My Facebook Business Page?

Amanda Webb — Tue, 11 Dec 2012 15:26:56 +0000

**UPDATE April 2016 – Recent Facebook page changes have changed the way this works. Find out more here** When you set up a pure business account via Facebook, or when you migrate a profile page to a Facebook business page you will notice that there is no search bar at the top of the page, […]

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Add Text, Arrows And More To Screen Grabs With Skitch – Cool Tool

Amanda Webb — Mon, 10 Dec 2012 12:20:16 +0000

When I’m blogging at home it’s easy for me to screen cap and annotate my images. I have GIMP for editing and ‘Grab’ the inbuilt mac screen cap software for getting the grabs. When I’m out and about with my netbook it can be more tricky so I’m always looking for a quick and easy […]

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WordPress Tips, The Science Of Persuasion And More – The Social 7

Amanda Webb — Fri, 07 Dec 2012 11:20:04 +0000

Another week closer to Christmas and the frost is really setting in here in Ireland. Here’s my pick of reads this week for you to read while toasting your toes in front of the fire. I’ve couldn’t choose just one video for you this week so I’ve picked two that I really enjoyed this week. […]

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4 Reasons To Get Opt In for Email Marketing

Amanda Webb — Thu, 06 Dec 2012 12:41:58 +0000

Be honest now, where did you get all those email addresses for your mailing list? This week the Irish Data Protection Commissioner in Ireland fined some large companies for sending out unsolicited marketing and according to the Irish Times: “Companies that persist in sending unsolicited marketing messages by text and email will be prosecuted and […]

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4 Words To Avoid In Your Email Subject Lines

Amanda Webb — Tue, 04 Dec 2012 16:08:23 +0000

There are certain words that when included in email subject lines can have a detrimental effect. They can result in emails not being opened but worse than that they can cause newsletter subscribers to unsubscribe, mark your email as spam, or your email may never reach the recipient and instead get blocked by spam filters. […]

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Find Out Who Is Sharing Your Links On Twitter With BackTweets – Cool Tool

Amanda Webb — Mon, 03 Dec 2012 07:30:15 +0000

I was recently asked to find a tool for a company that were planning on having a blogging contest. Each member of staff was to create a blog post and the winner would be the person who got the most RT’s. It can be a hard job to keep track of who is sharing your […]

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Brilliant YouTube Promos, The Best Social Media Sizing Guide And More – Social 7

Amanda Webb — Fri, 30 Nov 2012 09:29:47 +0000

This week I’ve been doing a lot of research so I’ve discovered some really interesting YouTube business promos, a great beginners guide to social media marketing and some cool infographics. 3 easy steps to engagement marketing It’s that question that comes up again and again. How does engaging customers improve your revenue? The answer to […]

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Yes Facebook Really Do Take Down Pages That Break Competition Rules

Amanda Webb — Wed, 28 Nov 2012 14:18:39 +0000

In the past I’ve talked to some extent about the promotional guidelines for Facebook competitions. However much we talk about it people still seem to flout the rules. There are two specific reasons that people do this: They don’t know about the Facebook promotional guidelines They know about them but they don’t believe Facebook will […]

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Why Is There No Facebook Scheduling Option On My Page?

Amanda Webb — Tue, 27 Nov 2012 08:59:54 +0000

Over the last couple of weeks I’ve shown you how to schedule posts on Facebook and how to find and edit the times of posting those posts once they are scheduled. If you don’t see the Facebook scheduling option when you compose a post on your page it may be because you have the ‘voice’ […]

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How To Get Thumbnail Images To Show On Twitter Links – Add Twitter Cards

Amanda Webb — Mon, 26 Nov 2012 11:24:51 +0000

[Post updated 16th September 2016] Have you noticed that when you click on some posts on Twitter you get a preview of the link that it’s pointing at? These are called Twitter cards and there are huge advantages of getting them to work on your blog and site. When I started using Twitter it was […]

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New Facebook Algorithm, Social Christmas Shopping & More – The Social 7

Amanda Webb — Fri, 23 Nov 2012 16:52:02 +0000

Yes we are still banging on about that new Facebook algorithm but it’s only one amongst a bunch of great reads I’ve found this week. There’s the story of a fake Twitter user pedlar, M&S v Innocent on Twitter and what does ‘Share of voice’ mean? Hope you all have a great weekend. Tis the […]

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How To Get Email Subscribers For Your Newsletter

Amanda Webb — Wed, 21 Nov 2012 15:07:31 +0000

Poor old email marketing has taken a backseat to social networks in recent years but it’s a place it really doesn’t deserve. Email marketing is still hugely effective, can offer direct and measurable return on investment and according to a recent study is the way that 77% of people still want to receive their marketing […]

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Where Do You Find Scheduled Posts On Facebook Pages?

Amanda Webb — Tue, 20 Nov 2012 10:58:47 +0000

Last week we showed you how to schedule posts on Facebook pages. This week we show you where you can find those posts and how to edit the time you want to post or delete them using ‘Activity Log’. Sadly as yet you are unable to edit the content of a post once you have […]

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Delete Your Tweets In Bulk with TweetEraser – Cool Tool

Amanda Webb — Mon, 19 Nov 2012 12:41:24 +0000

This weeks Cool Tool allows you to delete your tweets in bulk. I don’t want to delete my tweets from any accounts so I’ve been unable to test it fully. If you try it or have tried it I’d love to know if it has worked for you and if you have had any issues […]

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Do You Know Your Hipsters from Your Geeks, Twitter War and More – The Social 7

Amanda Webb — Fri, 16 Nov 2012 21:13:49 +0000

In this weeks roundup I look at how my Twitter bubble has been burst, the difference between a geek and a hipster, Google+ and SEO, a great tip for Facebook advertising and more. Twitter, Propaganda & War When I woke up this morning and read that Israel and Hamas have been using Twitter to announce […]

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Workshop: Email Marketing, 3rd & 4th December – Naas, Co. Kildare

Amanda Webb — Thu, 15 Nov 2012 15:28:51 +0000

I’m delighted to be presenting a workshop on email marketing in conjunction with Craddockstown Golf Club, Naas. Co. Kildare Ireland. The workshop will take place over two evenings and is practical. Participants should bring their own laptop for full benefit. There are only 20 places available at €40 per person. Book your spot now call […]

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LinkedIn Endorsements – Good, Bad or Ugly?

Amanda Webb — Wed, 14 Nov 2012 12:28:49 +0000

LinkedIn has made a lot of changes recently, if you haven’t logged in for a while you will be pleasantly surprised by the more attractive interface. The home page, profile page and business page have been overhauled and the whole experience is much nicer, if a bit Facebook like. A new feature ‘LinkedIn […]

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How To Schedule Posts On Facebook

Amanda Webb — Tue, 13 Nov 2012 18:39:41 +0000

The ability to schedule posts on Facebook pages has been a massive help to Facebook users. This video shows you how to schedule posts. Note that before scheduling you will need to set a ‘start date’ for your business using ‘Milestones’ in the status bar menu. If the little clock doesn’t appear when you construct […]

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Find Great Images For Your Blog with PhotoPin – Cool Tool

Amanda Webb — Mon, 12 Nov 2012 10:57:13 +0000

This weeks cool tool is one that I know I’m going to be using on a regular basis (the reason for the cat picture will become apparent as you read on). It can be hard to find exactly the right image for your blog posts. I carry a camera with me everywhere in order to […]

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Quick and Easy Twitter Header Images from Twitter Covers – Cool Tool

Amanda Webb — Mon, 05 Nov 2012 11:15:40 +0000

Twitter recently changed the way that our profiles look and gave us the opportunity to customise even more. We are now able to include a header image on our profile. There are some really great examples of cover images out there. Check out this post form Ching Ya for inspiration. As I’m re-designing my website […]

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Are We Living In The Matrix? Instagram and Some Facebook Tips – The Social 7

Amanda Webb — Fri, 02 Nov 2012 18:35:39 +0000

This week I’ve included an odd post about how to determine if we are living in the Matrix, some tips on using Instagram, some brilliant features you may have missed on Facebook timeline and more. Are we living in the Matrix? Could we really be living […]

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What’s Going On With Facebook? – My Best Guess On Making It Work

Amanda Webb — Thu, 01 Nov 2012 12:07:25 +0000

Facebook has changed. There can be no denying it, since it’s had to answer to share holders the added focus on advertising has finally taken it’s toll. The last month has seen a massive change in the edgerank algorithm, this is the formula that decides which of your posts are shown to the people who like […]

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The Social 7 – Including Some How To’s for The Bank Holiday Weekend

Amanda Webb — Fri, 26 Oct 2012 12:51:30 +0000

It’s a bank holiday here in Ireland so this weeks social 7 has a few how to posts to keep you occupied. Including how to merge your Facebook pages, how to optimise your Linkedin Profile and how to get started with Google authorship. […]

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The Future Is Mobile – Niall Harbison at Dublin Web Summit

Amanda Webb — Mon, 22 Oct 2012 16:06:51 +0000

This is the fourth of my posts about the Dublin Web Summit. If you missed my previous posts you can see them here. Customer Service and social media 2 chunks of fun – The singing robot and the Tweet Cafe at the Dublin Web Summit Stephen O’Leary on how to find out what people want […]

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Stephen O’Leary – How To Find Out What People On Social Media Want – Dublin Web Summit

Amanda Webb — Fri, 19 Oct 2012 13:39:21 +0000

One of the highlights of day one on the digital stage for me was Stephen O’Leary from O’Leary Analytics on the benefits of listening to social media. It was a great, easy to follow demonstration of how using search terms such as ‘I wish someone would invent’ could show some interesting results. I grabbed Stephen […]

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2 Chunks of Fun & Madness on Day 1 of Dublin #websummit

Amanda Webb — Thu, 18 Oct 2012 12:00:02 +0000

Aside from all the great speakers there was also some fun and madness on day one of the Dublin Web Summit. Here’s my two highlights: The Singing Robot from Mason Hayes Curren It took me three tries but eventually I managed to capture the slightly scary, yet totally awesome crooning robot that was prowling the […]

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Social Media & Customer Service – Day 1 #websummit Dublin

Amanda Webb — Thu, 18 Oct 2012 08:28:29 +0000

Day one at the Dublin Web Summit was packed full of amazing speakers and insights. This is the first of many blog posts exploring the themes addressed by the speakers that I will be sharing over the next few days. I’ve also been lucky enough to get some video interviews with some of the speakers […]

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What Was Your Most RT’d Tweet? MyTopTweet Tells You – Cool Tool

Amanda Webb — Mon, 15 Oct 2012 11:38:24 +0000

Not long ago I was trawling the Internet to find a tool that would show me which of my tweets was shared the most. There are a few out there. Crowdbooster shows you the reach of your tweets, Bit.ly sometimes shows you all the shares of a link you have shortened using their service, but […]

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Stop Drunken Social Media Posting With Sobriety Test – Cool Tool

Amanda Webb — Mon, 08 Oct 2012 08:55:59 +0000

There is a new phenomenon, the social media hangover. I’m sure I’m not the only one who thinks they are really clever when they have had a couple of drinks. There is something really amusing that I simply must post yet the next morning I’ll wake up wondering if I’ve Tweeted something in-appropriate. This weeks […]

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The Social 7 – Buying Twitter Followers, Facebook Reach & More

Amanda Webb — Sun, 07 Oct 2012 11:00:37 +0000

In this week’s social media roundup I look at buying Twitter followers, Twitter cards, customer service and lots of handy Facebook stuff. I bought 27,000 Twitter followers Why do people buy Twitter followers? It can be quite obvious when you stumble on an account that has loads of followers yet they haven’t tweeted, or haven’t […]

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5 Reasons To Consider WordPress For Your Non-Profit Website

Amanda Webb — Wed, 03 Oct 2012 13:42:59 +0000

Spiderworking.com just developed it’s first website for a non-profit organisation. Working on a tight budget and a tight schedule we created a site for Carlow Mental Health. I love working with non-profit organisations and community groups. The reward of seeing them thrive after I have provided training or set something up for them is huge […]

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Never Forget A Password Again with my1login – Cool Tool

Amanda Webb — Mon, 01 Oct 2012 14:20:11 +0000

When LinkedIn was compromised earlier this year and passwords published online there was a bit of a panic. Everyone knows they are not supposed to use the same password for everything but lots of people still do. So instead of just changing their LinkedIn password users had to go to multiple sites that they used […]

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The Social 7 – Selling Doors On Facebook & Timeline for Teaching History

Amanda Webb — Sat, 29 Sep 2012 17:48:19 +0000

Here’s some of the fantastic and inspiring stuff I found online this week. There’s a lot on etiquette, a bit of me ranting and a really handy beginners guide to social media from Dell. And if you thought it would be impossible to sell doors via Facebook… read on. The Value Of Relevant Social Content […]

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How To Create Effective Facebook Offers

Amanda Webb — Wed, 26 Sep 2012 16:23:21 +0000

It’s always been quite a challenge to offer coupons or special offers via Facebook, you can of course create an image and ask people to show it to you on your phone, create a custom tab with a link to a download but it’s not simple. I was delighted when last week Facebook finally released […]

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Confuse Your Twitter Stalkers With ‘Please Don’t Stalk Me’ – Cool Tool

Amanda Webb — Mon, 24 Sep 2012 10:54:09 +0000

Have you ever wanted to pretend you are somewhere you are not? Ever wanted to take a virtual holiday? This weeks cool tool, Please Don’t Stalk Me, can help you do just that. Today I’m looking out the window at a cold windy day but on Twitter I’m in Italy. It’s easy to use. Here’s […]

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See What Is Happening In An Instagram Moment with This Is Now – Cool Tool

Amanda Webb — Mon, 17 Sep 2012 12:26:50 +0000

Anyone who has heard me banging on about my love of Instagram will have heard me say that one of the reasons I’m so fond of it is that it captures a moment in time, snapshots of the people’s lives that I follow. When Irish boxer Katie Taylor fought her last fight in the Olympics […]

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The Social 7 – WordPress For Business, Social Media for Sales & More

Amanda Webb — Sat, 15 Sep 2012 15:44:25 +0000

For this weeks social 7 I’ve chosen a post on a novel use for Pinterest, one about how Social media is effecting the role of the sales man, a great Facebook tutorial and more. How Pinterest can help you choose seeds I’d love to be an avid Gardener but in truth I spend way too […]

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5 Reasons Why Like & Share Facebook Competitions Don’t Work

Amanda Webb — Wed, 12 Sep 2012 16:13:32 +0000

No matter how hard we try to spread the word about running competitions by the rules on Facebook, people still blatantly ignore them. But what’s the harm of running a Like & Share contest? Does it really matter that you are breaking the rules? At Monday’s KLCK Bloggers meeting in a discussion about whether people were abandoning […]

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Get More From Your Facebook Insights With Minilytics – Cool Tool

Amanda Webb — Mon, 10 Sep 2012 09:29:53 +0000

Facebook insights have become fantastically indepth over the last few years. This is wonderful for marketers as we can see so much more about our likers, we can make sure we are reaching the right people, we can see what content works and tie this back to our business goals. However they can be complex […]

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The Social 7 – Tumblr, Photo, Twitter tips & a look at the future

Amanda Webb — Fri, 07 Sep 2012 09:50:22 +0000

The social 7 has been on a break recently but this week I read so many great articles I though it was due a reprise. So this weekend why not sit down and have a read of these. Facebook & fake Likers Fake Facebook likes and fake Twitter followers have been one of the topics […]

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6 Facebook Competition Styles – Which One Is Best For You?

Amanda Webb — Wed, 05 Sep 2012 15:37:50 +0000

One of the most popular posts I’ve ever written was about the rules of running a Facebook competition (more here). Sadly I am contacted quite regularly by people who have lost their page as a result of running an illegal Facebook competition. You may think you can get away with it because everyone else seems […]

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Schedule Pinterest Posts with Pingraphy

Amanda Webb — Mon, 03 Sep 2012 10:49:24 +0000

I’d like to preface this weeks cool tool by saying I haven’t been able to get it to work yet. Pingraphy looks like a great solution to stop you flooding the Pinterest feed with your pins. I originally found it on Whcingya’s blog so I’m sure the issues I’m having are just a technical glitch. […]

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The Internet In 10 Years Time – My Prediction

Amanda Webb — Fri, 31 Aug 2012 16:01:10 +0000

Earlier on this week I found this fantastic Infographic via Neville Hobson on Twitter (click the image above for full sized graphic). It’s incredible to see how far we’ve come in the last 10 years of the Internet and it provoked a bigger question. What is going to happen in the next 10 years of […]

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Use Your Instagram Photos To Create A Facebook Cover Photo with INK361

Amanda Webb — Mon, 27 Aug 2012 10:48:31 +0000

I love Instagram, not only the cool filters but I love finding other peoples photos there. I remember flicking through my feed shortly after Katie Taylor took the Gold at the Olympics to find lots of images of people all over Ireland tuning into the match. It really is a snapshot of people’s day. This […]

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Quick Photo Editing and Filters on Your Computer with PicMonkey

Amanda Webb — Mon, 20 Aug 2012 11:11:30 +0000

I’m a massive Instagram fan, I probably over use it too… there’s hardly a photograph I take that doesn’t get the Instagram treatment. I love the whole process, creating the photo, applying the filters and sharing. I’m frustrated however that I can’t easily Instagram photos on my computer and that’s where this weeks cool tool […]

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Content Curation – The What, Why & How

Amanda Webb — Thu, 16 Aug 2012 15:07:07 +0000

We usually associate the term ‘curation’ with museums and galleries. The curator is the person who researches, sources, archives and interprets content for exhibitions. Digital content curation is similar. As social media account holders we curate content all the time, every time we share a link on Twitter or Facebook we are in a sense […]

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Follow Twitter Conversations with Conweets

Amanda Webb — Mon, 13 Aug 2012 11:01:49 +0000

Are you a Twitter voyeur? I have to admit that I am sometimes. If I see an interesting conversation going on on Twitter I have to have a good look at what’s going on. It can take ages flicking from one Tweet to another to see exactly who is saying what. That’s where this weeks […]

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The Problem With Engagement

Amanda Webb — Thu, 09 Aug 2012 15:46:05 +0000

Engaging with customers You often hear us social media types banging on about engagement. Engagement has been one of those buzz words this year but what does engagement really mean? Surely it just means chatting to people, having conversations with people? One of the things I’ve always loved about social media is the way it […]

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Bloggers – Don’t Abandon Your RSS Feed

Amanda Webb — Fri, 03 Aug 2012 10:52:58 +0000

You must be familiar with the orange RSS feed logo that appears on blogs and websites. RSS feeds are a wonderful way for users to keep up to date with your latest blog posts, for you to keep up to date with your favourite blogs and when added to tools such as Hootsuite or Twitterfeed […]

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Keep Your Social Media On Schedule – E.ggtimer Helps -Cool Tool

Amanda Webb — Mon, 30 Jul 2012 10:00:46 +0000

No matter which business I talk to time management always seems to be an issue, with so much to do small business owners can struggle to find time to fit everything in and this can be a barrier to being successful with social media. Recently I discovered I was spending more time on social media than I […]

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How To Get A Topic Trending On Twitter

Amanda Webb — Wed, 25 Jul 2012 13:39:26 +0000

My attention was drawn to a tweet last week from a website called Trendsmap. It appeared to declare that a Twitter user name (@username) was trending, I was confused initially, how can a username trend on Twitter? So I looked into it further, yes the name was trending but not on Twitter it was trending […]

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Use Mingly To Keep Your Business Relationships Alive

Amanda Webb — Mon, 23 Jul 2012 10:04:59 +0000

As you make more and more connections online and offline it becomes increasingly difficult to manage them, to even remember who they are, where you met them or what they do. This weeks cool tool Mingly helps you stay in touch and build stronger relationships with your contacts. Here’s how to get started: Visit the Mingly […]

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Are You A Twitter Hashtag Abuser?

Amanda Webb — Wed, 18 Jul 2012 06:30:50 +0000

One of my favourite things to do on Twitter on a personal level is to sit down and watch a TV show whilst following the hashtag. Programmes like BBC Question Time (#bbcqt) and Vincent Brown (#vinb) come alive when you are watching them with the rest of Twitter. It not only becomes a place where […]

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Save Links You Don’t Have Time To Read Now With Pocket

Amanda Webb — Mon, 16 Jul 2012 10:15:51 +0000

Do you suffer from multiple tabs? When you find lots of great websites and don’t want to forget about them do you just keep them open on your browser? I know I’ve been guilty of that, a while ago I thought I’d conquered it, I had a purge, now I bookmark the stuff I […]

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Make It Easy For People To Share Your Content With ClickToTweet

Amanda Webb — Mon, 09 Jul 2012 09:57:38 +0000

Wouldn’t it be handy if you could get people to tweet soundbites directly from your blog? Well the good news is that you don’t need to be a coder to make this happen. This week’s cool tool ClickToTweet quickly and easily gives you a link that when clicked opens a Tweet window with your […]

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The Social 7 Including Brilliant Pinteresting & How To Write A Perfect Twitter Bio

Amanda Webb — Sat, 07 Jul 2012 06:30:08 +0000

This week seems to be full of tips, everywhere I look I’m finding great blog posts offering simple tips that can make our social media more effective. For that reason there’s quite a few included here, email marketing tips, social media competition tips, even Twitter bio and Linkedin tips. If you scroll right down you’ll […]

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10 Tips For Creating 15 Second Video Clips

Amanda Webb — Fri, 06 Jul 2012 10:23:20 +0000

With the popularity of mobile apps such as Viddy the 15 second video has become a bit of a phenomena. Billed as a video Tweet these short video clips can be a great way to share quick tips or insights. 15 seconds is short enough for people to watch without a second thought and they […]

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Add A Discussions Tab To Your Facebook Page With Facebook Forum

Amanda Webb — Mon, 02 Jul 2012 09:30:54 +0000

Discussion and conversation with your customers and potential customers is a great way to build loyalty, deal with customer service queries and get some insight into what they need. It can be complicated to install and manage a forum on your own website. This weeks cool tool ‘Forum for Pages’ is a good solution, it […]

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The Social 7 – Including How Often To Post To Facebook & Editing Tips For Bloggers

Amanda Webb — Sat, 30 Jun 2012 19:05:17 +0000

I’m sitting down and starting to write this post on social media day. I didn’t plan anything this year but as usual have speant most of the day posting to, training on and working with clients on social media. It seems strange that social media needs a day, it’s not like we have to heighten […]

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Do Promoted Posts Effect The Facebook Newsfeed?

Amanda Webb — Wed, 27 Jun 2012 17:10:31 +0000

Promoted Posts were launched to Facebook business pages just over two weeks ago and their arrival has upset some small business page owners. Has their introduction effected the reach of regular page posts? Users seem to think so but is there any truth to it? You may have seen the following meme being posted: […]

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Scheduling For Twitter Made Easy With BufferApp

Amanda Webb — Mon, 25 Jun 2012 10:39:24 +0000

I looked at Buffer before, way back when Monday morning cool tool was just a little thing I did on my Facebook page. I use Hootsuite to manage my Twitter account and I schedule some tweets via it. I’m a big believer in scheduling, I can’t be online composing tweets all day so I find […]

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This Is Not A Book About G+ – Google+ For Business by Chris Brogan

Amanda Webb — Tue, 19 Jun 2012 16:57:52 +0000

That title may seem a tad bold but it’s true. Google+ For Business is a fantastic book on social media with examples drawn from Google+. Sometimes we get too carried away with the tools and forget that social networks essentially all work the same way. Some networks are better suited for particular audiences or target […]

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Who Drives The Most Traffic To Your Website – Find Out With Brand Influencers

Amanda Webb — Mon, 18 Jun 2012 08:46:58 +0000

It’s always lovely to get a RT or to get people linking to the content on your website. Wouldn’t it be even better to know who is driving the most traffic to your website from Twitter? This weeks cool tool BrandInfluencer does exactly that and even gives you ways of rewarding them. You will need […]

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The Social 7 Including How To Save A Library, The Blogging Primer & Saying Sorry

Amanda Webb — Sat, 16 Jun 2012 19:30:09 +0000

This week Facebook launched a new kind of advertising a plug in for WordPress that is too complicated for most of us non techies to understand and re-named it’s camera app as camera*. I’m ignoring most of that, although you will find my own post on Facebook promoted posts below. I also left out the […]

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Your Guide To Facebook Promoted Posts – Do They Work?

Amanda Webb — Wed, 13 Jun 2012 16:58:24 +0000

At the beginning of the week I noticed the ‘Promote this post’ option pop up at the bottom of the status update box on my Facebook page. This happened around the same time that Facebook started showing me the % of my Facebook audience that I was reaching with each post rather than just the […]

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Embed Facebook, Twitter & Google+ Posts On Your Site With SocialDitto

Amanda Webb — Mon, 11 Jun 2012 11:39:14 +0000

Using Tweets, Facebook or Google+ updates to illustrate a point in a blog post can be a great way to showcase peoples reactions to a specific event, or simply to tell a story. Adding these kind of posts can be a lot of work though, you need to screen grab and edit the image before […]

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Facebook for kids, Storytelling and Tumblr for Beginners – The Social 7

Amanda Webb — Fri, 08 Jun 2012 21:45:22 +0000

This week has been a busy week at Spiderworking.com as we launched nominations for Blog Awards Ireland along with Lorna from Write On Track and our partner Beatrice Whelan. It’s been amazing to see so many nominations for so many blogs come in. It does however mean I’ve had less time for reading and blogging. […]

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The Social 7 – Including Beautiful Emailing, Clever Pinteresting & Tweets You Can’t Send

Amanda Webb — Mon, 04 Jun 2012 18:58:06 +0000

The sun has been shining this week in Ireland and traditionally that means that many of us step away from our computers and embrace the outdoors. I guess it’s not as simple as that anymore though. With so many handheld devices that we use to access the Internet people are happily tweeting and Facebooking from […]

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Manage Your Instagram Account From Your Computer With Statigram

Amanda Webb — Mon, 28 May 2012 05:00:53 +0000

The mobile photo sharing app Instagram grew 78% in April. Most of this can be attributed to it’s buyout by Facebook and the launch of their Android app. More and more people are falling in love with the simple app that allows you to put cool filters on your photographs and share them within the […]

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The Twitter Lexicon, Clever Pinteresting, Prometheus And More – The Social 7

Amanda Webb — Fri, 25 May 2012 17:32:41 +0000

I’m still trying to ignore the Facebook IPO. I’m no expert in finance so find it hard to comment on what’s happening. What has caught my eye this week is some interesting marketing from the ‘Alien’ prequal Prometheus, that amazing moog Google Doodle, Microsoft’s new social network and how one print magazine is incorporating Pinterest. […]

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Google+ Case Study – Eamonn O’Brien, The Reluctant Speakers Club

Amanda Webb — Thu, 24 May 2012 22:11:45 +0000

This week I talked to Eamonn O’Brien of the reluctant speakers club about his success in driving quality traffic to his website using Google+. In the last month of using Google+ he has discovered that; – Google+ has been great for finding things that are genuinely useful to himself and other people – Easier to […]

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What Happens To Your Social Media When You’re Pushing Up Daisies?

Amanda Webb — Wed, 23 May 2012 21:52:22 +0000

Have you ever considered what will happen to all your social media accounts after you die? It may not be a topic that we want to think about but it is important. What really brought it home to me was this article, the story of a Mother who found comfort in accessing her deceased daughters […]

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Manage Facebook Pages On The Go with New Mobile App

Amanda Webb — Mon, 21 May 2012 16:39:13 +0000

Last week I was out of the office a lot, trying to manage a business page from your mobile phone is a challenge. There are only certain kinds of posts that work. You can’t see your notifications… and more. I discovered I was not alone when I asked people on my Facebook page if they […]

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The Social 7 including the latest Google Update, Facebook tips and Irish Social Media Stats

Amanda Webb — Sat, 19 May 2012 15:33:40 +0000

Of course the biggest news this week was that Facebook finally launched onto the markets. My interest in this is purely user based. I’m hoping that we’re not going to see our news feeds flooded with advertising in the future. I’m also envious that Zuckerberg is brainy enough and driven enough to achieved so much […]

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Create Quick, Easy Twitter Contests With Blinkd

Amanda Webb — Mon, 14 May 2012 08:52:17 +0000

Run Twitter competitions for free with Binkd We talk a lot about competitions on Facebook but Twitter can be a great tool for a competition. The promotional guidelines are looser and it’s easier to reach a mass audience. This weeks cool tool helps you manage your Twitter competition, it allows you to see entries, prompts […]

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Google Driverless Cars, Obama’s RT’s and Social Gifting – The Social 7

Amanda Webb — Fri, 11 May 2012 16:59:10 +0000

Mark Zuckerberg wore a hoodie this week, everyone seems to be talking about it. In other news Facebook is still rolling out new features left right and centre and Pinterest is still the topic grabbing all the headlines. This week I look at that self driving car from Google, how the ad breaks are becoming […]

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Awards, Awards, Awards -We’re Finalists in Social Media Awards

Amanda Webb — Thu, 10 May 2012 10:19:15 +0000

Last week I was away in the Highlands of Scotland, relying on a sporadic Internet connection so it was by text that I heard that I’d made it into the finals of the Social Media Awards for this blog. Of course I’m delighted, and I’m even more delighted to be nominated alongside Beatrice Whelan (for […]

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Preview Links On Twitter Before You Click with Embedly

Amanda Webb — Mon, 07 May 2012 06:30:38 +0000

One of the features I like the most on the new Twitter is the ability to preview images and videos right there on the feed. I’m more likely to expand an image than click it. With links and articles this problem can escalate. How do you know if it’s worth your while to click through […]

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The Social 7 Including Flickr Making Friends With Pinterest & Facebook Organ Donations

Amanda Webb — Fri, 04 May 2012 14:25:43 +0000

Yet again the Facebook IPO is dominating social media news this week, but I’m not going to delve into that. I’ve found some great stories on using visuals in social media, Facebook advertising, writing great email copy and some interesting Linkedin stats. Have a great weekend. Flickr and Pinterest partner The big discussion around Pinterest […]

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How To Bring Online Social Offline

Amanda Webb — Wed, 02 May 2012 22:50:21 +0000

One of the biggest criticisms of social media is that people are abandoning ‘real people’ to spend their time online. I see it differently, social media is a great way of meeting new people, forging new relationships and it’s a way of always having a ‘real person’ to hook up with wherever in the world […]

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Cool Tool – Promote your event on Twitter with Twtvite

Amanda Webb — Mon, 30 Apr 2012 11:47:06 +0000

This weeks cool tool is a really handy app for promoting an event on Twitter. It’s easy to set up and you can have a homepage for your event, linked to your Twitter account in minutes. There’s lots of great features including the ability to link the Twitter idents of event organisers and sponsors, […]

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The Social 7 Including – Top Social Media Stories Including Infographics, Engagement & Edgerank

Amanda Webb — Fri, 27 Apr 2012 23:04:13 +0000

There’s been a lot of talk about the Facbook IPO again this week, Google+ have finally launched a share button but I’m not going to talk about either of those things. Here’s my top social media reads of the week. Tweeting the French election results in code The French presidential election is in full swing […]

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How To Be Delightful

Amanda Webb — Thu, 26 Apr 2012 13:18:50 +0000

A bottle of Champagne arrived in the post for me recently. I was delighted, it was unexpected and of course Champagne just makes you feel happy. Here’s how and why it happened and how being delightful could benefit your company. Last month, as regular readers might know, I attended Social Media World Forum in London. […]

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Add your YouTube Videos To Facebook With YouTube For Pages

Amanda Webb — Mon, 23 Apr 2012 08:04:39 +0000

I used to upload all my videocasts both to Facebook and Youbube but changed strategy towards the end of last year. The reason? I have found the inbuilt Facebook video app frustrating. It can take ages to upload videos and then they seem to disappear only to re-appear a day or two later. It was this that […]

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The Social 7 Including Harrods on Pinterest, What Is Instagram? & Linkedin Tips

Amanda Webb — Fri, 20 Apr 2012 19:30:32 +0000

The Facebook acquisition of Instagram still seems to be dominating the social media headlines this week, mini blogging platform Tumblr have launched advertising on their dashboards but neither of these make it into my social 7. Instead we look at a great Pinterest case study, the story of a Facebook page that was taken down for running […]

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How To Reach Influencers With User Generated Content

Amanda Webb — Thu, 19 Apr 2012 14:59:43 +0000

If you’ve been using social media for business for some time you will start to recognise specific people who contribute to your posts, discussions & tweets the most. They start to become the core of your community and will recommend you, your pages and your services to others they know. These are your ‘Brand Advocates’. […]

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Turn Quotes, Screengrabs And Even Twitter Profiles in to Pinterest Pins with Pinstamatic

Amanda Webb — Mon, 16 Apr 2012 13:01:43 +0000

One of the reasons I don’t use Pinterest much is because I’m not working in a hugely visual industry. After a while people will tire of looking at infographics and book covers and although it’s a great bookmarking tool I worry about the copyright of the images I pin. Pinterest is pretty and I don’t […]

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The Social 7 including New Google & The Best Car Ad On Twitter Ever

Amanda Webb — Fri, 13 Apr 2012 21:32:59 +0000

This week Google+ announced then implemented a redesign and Facebook bought Instagram for 1 billion dollars. I’ve also found some great stuff on Facebook from the Oatmeal, how Google+ can be used in education and why Americans hate social media promotions. Faceboook buys Instagram Earlier in the week it was announced that Facebook had bought […]

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All Social Networks Are The Same!

Amanda Webb — Fri, 13 Apr 2012 12:16:13 +0000

One of the first videocasts I made was called ‘treat every social network differently’. Now I find myself writing a post entitled ‘All Social Networks The Same’. Have I had a change of heart? No, the original post was about automation and the danger of linking your tweets to your Facebook and Linkedin account. I […]

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Add Google Maps To Your Facebook Page With ‘Google Map Tab’

Amanda Webb — Tue, 10 Apr 2012 10:44:31 +0000

**Update 22-April 2016 – You no longer need to use this option – Getting Facebook maps to work has become much easier now. Visit this post to find out how it works** Over the last few weeks I’ve had a number of people contact me with problems about the Places app on Facebook. When you input […]

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The Social 7 – Including Google Glass, The Power of Memes & More

Amanda Webb — Fri, 06 Apr 2012 16:16:15 +0000

This week we look at Google Glass, how the UK government plans to monitor social media accounts and Twitter suing TweetAdder (amongst others). I’ve also found some great articles on how we view the new Timeline pages, an interesting Facebook marketing strategy from ‘The Avengers’ movie and how memes work. Google Glass Here’s that video […]

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13 Facebook Timeline Cover Image Examples from our Facebook Community

Amanda Webb — Thu, 05 Apr 2012 11:17:45 +0000

Last week I asked the Spiderworking.com Facebook community to share their cover images. And what a great selection we got. If you are still struggling to find something that works maybe these examples will inspire you. If you haven’t sorted your cover image yet don’t panic. According to this article your page visitors don’t really […]

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Showcase Your Latest Blog Post In Your Email Signature With WiseStamp

Amanda Webb — Mon, 02 Apr 2012 15:23:35 +0000

‘How do I get people to read my blog?’ It’s a common question and one I was asked this week. Amongst my many suggestions is to add your latest blog post to your email signature using WiseStamp. This automatically pulls in your latest blog post and title and adds it your Gmail signature. Here’s how it […]

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The Social 7 – My Top Social Media Reads Of The Week – 30th March 2012

Amanda Webb — Fri, 30 Mar 2012 20:26:28 +0000

As always there’s plenty of social media news this week. I haven’t included the ‘racist tweet’ story as it’s been covered so heavily by the main stream press. What I have included is news on Instagram for Android, employers wanting your Facebook logins, Google commenting… and lots more. Don’t forget you can submit stories you […]

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You Can’t Pay Your Mortgage With Facebook Likes – Chris Brogan At #SMWF

Amanda Webb — Wed, 28 Mar 2012 13:52:20 +0000

As you may have noticed I’ve been looking forward to seeing Chris Brogan speak at Social Media World Forum for quite some time. When I arrived I sat (almost) right at the front so that I wouldn’t miss a word (see stalker style picture above). Here’s what I learnt. Define your business goal I guess […]

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Discover The Best Time To Post To Google+ With ‘Google+Timing’

Amanda Webb — Mon, 26 Mar 2012 06:30:11 +0000

As you read this I am on my way to SMWF (social media world forum) in London. As you might be aware the highlight of the conference for me is Chris Brogan. I’ve got his latest book ‘Google+ for Business’ on my Kindle and I’m looking forward to his presentation on the subject. That’s why […]

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This Weeks Top Social Media Reads – The Social Seven

Amanda Webb — Fri, 23 Mar 2012 07:30:45 +0000

Finally something new has come along to eclipse the Facebook Timeline business pages. Yes the new iPad is what has been filling my feeds this week. There has been other news however and below is my pick of the best blog posts I’ve read this week. Sorry I couldn’t squeeze all your suggestions in. Twitter […]

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How to get more Likes on Facebook

Amanda Webb — Wed, 21 Mar 2012 12:27:36 +0000

You have probably noticed that I think there are more important statistics than your Like or Follower count. However you do need to build a following, if you don’t no one will see your posts or know you exist. Here are some tips on building your Likes on Facebook, including some suggested by my Facebook […]

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How To Reposition Images, Pin & Feature Posts on Facebook Timeline for Business

Amanda Webb — Sat, 17 Mar 2012 01:52:54 +0000

If you are still trying to get your head around the new Timeline for Facebook business pages here’s some quick tips. This week i show you: 1. How to pin a post at the top of your Timeline, a great way to feature a promotion or offer. 2. How to feature a post so that […]

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My Top Reads Of The Week – The Social Seven

Amanda Webb — Fri, 16 Mar 2012 13:14:19 +0000

Still Facebook’s new business pages dominate my feeds, however there’s been an abundance of interesting and amusing stories this week. Last week I brought news of the big Simply Zesty acquisition, this week it looks like Mashable is being scooped up too. There’s concern about Twitter data being released to the authorities in NYC, a fascinating article […]

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Beat Facebookers Block with Post Planner (But I didn’t try here’s why)

Amanda Webb — Mon, 12 Mar 2012 06:30:15 +0000

This weeks cool tool could prove to be a bit controversial. Post Planner is an application for Facebook that helps you think of things to post. One of the biggest time sucks when managing Facebook pages can be deciding what to post today. I use several methods to combat this, I have a schedule and […]

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The Social 7 – My Top Social Media Reads of The Week

Amanda Webb — Fri, 09 Mar 2012 06:30:40 +0000

My news feed has been totally overcome with Timeline this week. And of course it’s only to be expected. I think I’ve only managed one non-timeline related piece of content myself. I’m not going to ignore it entirely this week but there have been other things happening. So here are my top seven reads this […]

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Everything You Need To Know About Images For The New Facebook Pages

Amanda Webb — Wed, 07 Mar 2012 10:50:30 +0000

I’m loving playing around with the new Facebook Timeline, I feel a bit like a kid with a new tool, there’s lots to learn and discover. One thing is for sure. Images are a huge part of the new design. Your cover picture, your logo, your tabs, even featured of pinned stories look better with […]

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Banish Boring Hash Tags on Twitter with Slipstream

Amanda Webb — Mon, 05 Mar 2012 08:16:06 +0000

I don’t like football (soccer), I know this is a contraversial opinion but there it is. It can also be frustrating having to avoid Twitter when I’ve missed an episode of the Apprentice, if I look I’m bound to find out who’s been fired before I get a chance to catch up. That’s where this […]

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How To Customise Your Tabs on Facebook Timeline Pages

Amanda Webb — Fri, 02 Mar 2012 19:32:34 +0000

There’s so much to learn with the new Facebook Timeline business pages. I feel a bit like a child with a new toy. The new tab displays are great, they really highlight those customised tabs. This week I show you: – How to feature your best tabs on Timeline – How to change the tab […]

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The Best 7 Reads In Social Media This Week – The Social 7 Roundup

Amanda Webb — Fri, 02 Mar 2012 11:36:39 +0000

Almost every social story this week has to have been eclipsed by the roll out of Facebook Timeline for business pages. Google must have been delighted to have the focus taken off their new privacy policy or was that just clever timing on their behalf? I’m not going to dwell on the Google thing either, […]

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‘The End Of Business As Usual’ by Brian Solis – Book Review

Amanda Webb — Wed, 29 Feb 2012 12:23:55 +0000

I’ve been reading Brian Solis’s blog for a long time. It’s always full of great analytical information that challenges your way of thinking and presents what seem like common sense ways of approaching marketing in the social media age. It was for this reason that I was keen to pick up a copy of his […]

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How Influential Are You On Pinterest? – PinClout Tells You

Amanda Webb — Mon, 27 Feb 2012 07:45:13 +0000

Pinterest still seems to be the social network attracting the most buzz this year and now there’s a way to find out how influential your pinning is. This weeks Monday cool tool PinClout takes your stats and converts it into a score out of 100. Create an account or log in using Facebook or Twitter, […]

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How To Create A Facebook Like Box For Your Website

Amanda Webb — Fri, 24 Feb 2012 17:40:45 +0000

You may have noticed Facebook Like boxes on websites, they are those boxes filled with the faces of the people who ‘Like’ the Facebook page connected to the website, some may even include details of the most recent posts from the page. There is a massive advantage to having a Like box over a simple […]

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The Social 7 – My top social media reads of the week

Amanda Webb — Fri, 24 Feb 2012 12:42:26 +0000

This week has been full of Facebook, as the 29th of Feb approaches speculation about what is to be announced is everywhere, however Pinterest is still holding it’s own, being one of the most talked about things over the last seven days. I’ve also found some great reads outside the news, it was really […]

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7 Tips From Measurement Conf #donedealsocial

Amanda Webb — Wed, 22 Feb 2012 17:17:32 +0000

I always think that no matter how busy my schedule is it’s worth taking time out to learn, with this in mind I took myself to the Measurement Conference in Dublin last week. It was worth the time out, I was sucking in information all day long, I also got to meet a lot of […]

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Discover Which Social Networks Your Contacts Use With Rapportive

Amanda Webb — Mon, 20 Feb 2012 08:22:40 +0000

I always recommend that the first step you should take in social media is to find out where your existing clients and potential clients hang out on line. This week’s Monday Morning Cool Tool is Rapportive, it plugs in to your gmail account and provides you with a list of social networks associated with a […]

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How To Use Photographs To Get More Engagement On Facebook

Amanda Webb — Fri, 17 Feb 2012 20:59:40 +0000

This week I look at one way to increase engagement on your Facebook page. Not only does a photograph catch the eye of your audience more than a link or status update, it also has better edge rank (a stronger likelihood of appearing on the news feed of the people who Like your page.) Engagement […]

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The Social 7 – My top reads in social media this week

Amanda Webb — Fri, 17 Feb 2012 15:14:42 +0000

This week we’ve seen the Measureit.ie conference in Dublin & the Timeline for Facebook pages rumour has gained traction. I’ve also discovered some great blog posts on Facebook, Linkedin and more here’s my pick. Facebook Timeline for Business Pages? The end of this week seems to be all a buzz with Timeline for Facebook pages. […]

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Case Study, using shareable objects – Sage, Flogos & The Cloud

Amanda Webb — Wed, 15 Feb 2012 06:00:06 +0000

Have you ever stopped in the street when you’ve seen something odd and taken a photograph? Been caught in a flashmob and tweeted a quick photo or video from your phone? Have you scanned a QR code in a strange location? I know I’ve done all three and that’s probably why I find the idea […]

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Who Do You Love On Twitter? Twit Amore Knows

Amanda Webb — Mon, 13 Feb 2012 06:30:20 +0000

Today’s Monday morning cool tool is a fluffy one but with Valentines day coming up fluffy is good. Twit Amore searches Twitter and finds your perfect love match. The good news is that not only can you find out who you love but you can also find out who any Twitter user loves, it’s a […]

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The Social Seven – My top reads of the week

Amanda Webb — Fri, 10 Feb 2012 13:29:59 +0000

It’s hard to believe another 7 days have passed. There’s been no shortage of great content and news though and here is my pick of the week including some great news for Dublin, how to understand what your teens are talking about on social media and an inspiring YouTube campaign. Google to open it’s […]

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How To Add A Sign Up Form To Facebook

Amanda Webb — Thu, 09 Feb 2012 19:28:13 +0000

There are many reasons you may want to add a form to your Facebook page including: – To get people to complete membership forms for a club or group – To get people to subscribe to a publication – To send people something out in the post – To email someone a voucher or offer […]

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How To Run Competitions On Facebook By The Rules

Amanda Webb — Wed, 08 Feb 2012 09:56:09 +0000

Running competitions on Facebook and the promotional guidelines surrounding them is a topic that constantly comes up for discussion. Companies big and small can be seen breaching them and there seems to be a huge amount of confusion about what you can and can’t do. Contests are a great way of building your community but […]

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Getting Started With Pinterest

Amanda Webb — Fri, 03 Feb 2012 17:27:40 +0000

There hasn’t been a day gone by this week without someone mentioning Pinterest, both on the blogs I follow and students on courses I’ve been teaching. And it’s not surprising, statistics are showing that it is a massive driver of web traffic. I only adopted it when it was added as a Timeline app on […]

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The Social 7 – My top reads of the week

Amanda Webb — Fri, 03 Feb 2012 11:45:48 +0000

It’s been another busy week in social media. Facebook announced it’s IPO (initial public offering which means anyone can now buy shares) so there’s been a flood of posts about the now public information on Mark Zuckerberg, what he spends his money on and how much he earns. I’ve decided to ignore this in my […]

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Why Chris Brogan Is My Social Media Superhero! – #SMWF 2012 London

Amanda Webb — Wed, 01 Feb 2012 14:50:26 +0000

It doesn’t take long to find heroes in the social media world. OK I really hate the word hero, I know everyone has their good and bad points so perhaps the term ‘leader’ is a closer description. I know I’m not alone in my choice of top social media leaders, I admire Brian Solis for […]

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How To Use Facebook to Build Business Relationships

Amanda Webb — Fri, 27 Jan 2012 15:44:38 +0000

It’s often believed that Facebook is not a good tool for B2B. However there a number of ways that Facebook allows you to build relationships with other businesses on Facebook. This week I show you how to use Facebook in business mode. How to tag business pages, how to share content and comment on posts […]

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The Social 7 – The best reads in social media this week

Amanda Webb — Fri, 27 Jan 2012 12:00:11 +0000

Here’s my roundup of the top social media stories that I’ve read this week. I’ve really enjoyed reading some of these and learnt loads from others… and the Twitter censorship one even got me a little bit mad! Drop back next week for another social 7. 1. Hanging out with Obama It looks like Obama […]

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How To Create Twitter Lists

Amanda Webb — Fri, 20 Jan 2012 15:41:04 +0000

We follow so many people on Twitter that it can be hard to keep up with the people that really matter to us. Customers, friends, competitors and peers are all important people for us to follow but unless we can cut out the noise their tweets could get lost in our streams. This is where […]

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The Social 7 – My Top Social Media Reads Of The Week – 20th Jan 2012

Amanda Webb — Fri, 20 Jan 2012 07:00:39 +0000

This week we’ve had an announcement from Facebook, the SOPA blackout and I’ve read some great articles on Google+, social media measurement, and a couple of home grown articles. Here’s my pick of the week. SOPA The SOPA blackout was the big story of the week. Wikipedia, Boing Boing & Reddit led the way in […]

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How To Get More Engagement On Facebook

Amanda Webb — Wed, 18 Jan 2012 07:11:04 +0000

I met someone last week who wondered if I still ran Spiderworking.com. The reason? She ‘Liked’ my Facebook page but hadn’t seen any updates from me in months. Since Facebook made it’s latest changes to the newsfeed at the end of last year reports have been coming in of page updates not appearing in the […]

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5 SEO Tips For Blogging From The KLCK Bloggers Network

Amanda Webb — Fri, 13 Jan 2012 14:47:58 +0000

This week we asked the KLCK Bloggers Network to share the top tips they picked up at the meeting. Here they are Susan Fitzgerald from Vibrant Ireland – Include a maximum of 3 outbound links in your blog post and make it more content rich. Mairéad Kelly from Encouraging Excellence – Use one keyword in […]

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Our Social Seven – Seven Great Articles I’ve Read This Week

Amanda Webb — Fri, 13 Jan 2012 10:39:09 +0000

One of the things I enjoy most about my job is the reading and research. I could spend all day reading the fascinating articles that pop up in my Twitter, Facebook, Google+, Google Reader streams, so much so that I have to limit the time I spend doing this every day. For 2012 I thought […]

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3 Ways to Stick To Your New Years Blogging Resolutions

Amanda Webb — Wed, 11 Jan 2012 07:07:48 +0000

There seemed to be a common theme at the KLCK Bloggers Network on Tuesday night, as we made our introductions many of the members said it was their New Years Resolution to blog more or to start a blog. My own resolutions include blogging more both on my own blog and on Bloggertone. With that […]

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The Future of Social Media – 2012 and Beyond, a Prediction

Amanda Webb — Sun, 01 Jan 2012 11:21:44 +0000

As the first day of the new year dawns I’ve been thinking about how social media may change in 2012. I can’t claim to be a clairvoyant and have to admit that these predictions are based solely on my own use of social media. I imagine I’m not an a-typical social media user but my […]

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How Being Festive Can Boost Your Facebook Page

Amanda Webb — Wed, 14 Dec 2011 12:57:43 +0000

One of the highlights for me of the SMM11 event in London earlier this year was the presentation by John Morter, the man behind the ‘Rage Against The Machine for Christmas No1 Campaign’. He was amusing and gave us lots of handy takeaways. The one that resonated with me the most, possibly because it’s something […]

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Why I Don’t Like Facebook Subscribe

Amanda Webb — Thu, 08 Dec 2011 14:00:30 +0000

This morning my feeds were full of the news that Facebook is launching a ‘Subscribe’ button that can be added to websites. This made me revisit my use of Facebook subscribe and whether I wanted to continue. When Facebook first rolled out ‘Subscribe’ I thought it was a good idea, in fact it was something […]

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Google+ For Business Tips – Notifications and Vanity URL’s

Amanda Webb — Tue, 06 Dec 2011 10:01:57 +0000

This week we look at how to find your business page notifications and how to set a vanity url for your page

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‘The New Relationship Marketing’ by Mari Smith – Book Review

Amanda Webb — Thu, 01 Dec 2011 17:03:43 +0000

I’m not a big one for reading business books, it’s true I have shelves full of the things, mostly unread, mostly never opened. I read all that stuff online instead. I am on the other hand a big fan of Mari Smith, the ‘Facebook Queen’. I enjoy reading her blog and watching her videos and […]

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How to create circles and find people to circle in G+ Business Pages

Amanda Webb — Mon, 28 Nov 2011 07:47:31 +0000

This week in part 3 of our series on Google+ Business pages we look at how to create circles and how to find people to circle. Join the G+ Irish Business Directory

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Is Social Media Right For Your Business? – SME Business Summit: Kilkenny

Amanda Webb — Fri, 25 Nov 2011 14:35:21 +0000

Many businesses dive into using social media without a thought, they learn as they go and some of these are hugely successful. Others assume it’s not the right fit for their business so don’t bother looking. On Tuesday I’ll be talking at the SME Business Summit in Kilkenny about how to decide if social media […]

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How to complete your Google+ Business profile & How to post content

Amanda Webb — Mon, 21 Nov 2011 07:20:29 +0000

Last week we showed you how to set up a Google+ business page, this week in part two of our series we show you how to complete your profile information and how to post content. Next week we will show you how to circle other business pages and how to engage with others on your […]

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Keeping Teens Safe on Social Media – A Rough Guide

Amanda Webb — Wed, 16 Nov 2011 15:28:01 +0000

We are seeing more and more young people entering the world of Social Media. Facebook & Twitter are becoming the tools that our youth are choosing to communicate and for many parents this is worrying. Not only do many of them not understand the networks but they are concerned that their children could be leaving […]

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How To Set Up A Google+ Business Page

Amanda Webb — Mon, 14 Nov 2011 07:51:00 +0000

Google+ finally launched their Business pages this week. Over the next few weeks we’re going to show you how to create it & make it look pretty, how to post content and how to attract people to it. In part one we show you how to create a page and how to make it look […]

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The Google+ Irish Business Page Directory

Amanda Webb — Wed, 09 Nov 2011 09:00:50 +0000

*UPDATE* The Google+ Directory has now moved to it’s own site. You can register directly on www.gplusireland.com I’ve closed comments on this post to avoid confusion. On Monday Google+ finally released the long awaited business and brand pages. It seems to have given the network a much needed boosts with general activity on the […]

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Marketing an iPhone app – Interview with John O’Connor of Red Oak Tax Refunds

Amanda Webb — Sun, 06 Nov 2011 20:02:46 +0000

This week I interviewed John from Red Oak Tax Refunds who has recently launched his first iPhone app; Red Oak Snap. He talks us through how he has marketed it so far and what he has learnt from the experience.

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What is Blog Coaching? – Guest post from Lorna Sixsmith

Amanda Webb — Thu, 03 Nov 2011 12:25:38 +0000

This week’s post is from Lorna Sixsmith of Write On Track. Lorna is an avid blogger who started out blogging for her Interiors and gifts webstore Garrendenny Lane. Write On Track is her latest venture, partnered with Marie Ennis O’Connor she offers blog coaching and ghost writing services. She’s also become quite a sought after speaker […]

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Never miss an update from your favourite Facebook page again

Amanda Webb — Fri, 28 Oct 2011 16:51:59 +0000

After our last video on Facebook Smartlists Dee Sewell from Greenside Up Veg asked if it was possible to create a list of her favourite pages. Like me she ‘Likes’ lots of pages on Facebook and sometimes misses out on updates from the ones she likes most. Here’s how to create a list of your […]

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Facebook Commerce Case Study – Dink Design

Amanda Webb — Wed, 26 Oct 2011 09:26:27 +0000

This week I talked to Fiona from Dink Design about her experience selling on Facebook: Tell me a bit about you and your business: My background is in Graphic Design. I studied at NCAD and worked as a designer for about 10 years. When I had my two children I began thinking of setting up […]

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Blog Action Day – Promote your Food Business Using Social Media

Amanda Webb — Mon, 17 Oct 2011 13:52:00 +0000

This is a belated post for Blog Action Day that fell on a Sunday this year. I’m rarely online on a Sunday and even though I had a nagging feeling that I was missing something I couldn’t pinpoint it until today. So apologies for my tardiness, but this is what I would have said. The […]

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Facebook Smartlists – What are they and how do they work?

Amanda Webb — Fri, 14 Oct 2011 14:47:17 +0000

This week we take a closer look at the new Facebook Smart Lists, how do they work and how do you use them? There will be no videocast next week.

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How To Share Facebook Posts On Twitter

Amanda Webb — Thu, 13 Oct 2011 15:02:18 +0000

**This Post Was Updated 26th November 2015** I was reminded of a great Facebook tip for driving more fans and engagement whilst watching a video hosted by Mari Smith recently. It was her final tip that reminded me that this was something that I really don’t do enough of. The tip came up again at […]

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Battling Bloggers Block

Amanda Webb — Thu, 13 Oct 2011 10:37:48 +0000

Yesterday was the first Wednesday for a long time that I’ve failed to blog. It’s been coming for a while, the posts seem to take longer and longer and there is something… stopping me from getting it done quickly. I’m suffering from that phenomenon known as Bloggers block. So what is the problem? Why has […]

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Facebook Privacy – A quick guide to the new settings

Amanda Webb — Fri, 07 Oct 2011 09:30:47 +0000

Facebook recently simplified it’s privacy settings. We give you a quick tour and show you how to customise them. Next week we will look at another new Facebook feature – smart lists. For more tips and tricks on using social media for your small business Like us on Facebook.

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3 Great Apps For Creating Custom Facebook Welcome Tabs

Amanda Webb — Wed, 05 Oct 2011 17:13:31 +0000

I’m often asked how to set up your own Facebook welcome tab. If you don’t have the budget to hire a designer or someone like me to create your landing page is it possible to do it yourself? The answer is of course yes. I’ve spoken about landing pages a lot. I think they give […]

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New Facebook – Top Stories and Controlling Posting Privacy

Amanda Webb — Fri, 30 Sep 2011 10:07:25 +0000

Last week Facebook made some pretty significant changes to the News Feed. In this weeks video cast I talk you through how to manage ‘top stories’ and more importantly how to be in control of who sees what you post to Facebook. Next week we’ll look at Facebook lists and the new privacy settings in […]

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Has F-Commerce arrived? – Selling On Facebook

Amanda Webb — Wed, 28 Sep 2011 17:02:11 +0000

#Krocomm is Ireland’s free e-commerce event happening in Dublin on Tuesday 4th October at Kro HQ. There are lots of great speakers, clinics and giveaways. Book here. Back at the beginning of the year there was a lot of buzz about f-commerce. In other words selling directly from a shop on your Facebook page. It’s […]

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Social Media Tips from #SMM11

Amanda Webb — Fri, 23 Sep 2011 09:30:56 +0000

This week I attended Social Media Monitoring & Marketing in London, I asked some of the delegates and speakers to share their tips for using Social Media. A big thank you to all who participated.

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The Power Of Sharing or The Real Numbers Game

Amanda Webb — Wed, 21 Sep 2011 17:30:24 +0000

It can be easy to get carried away with community size when we embark on a social media campaign. How many Twitter followers do we have? How many Facebook Likes? How many YouTube subscribers? And community size is important, however it’s not the most important thing. Building a valuable community takes time and although there are […]

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How To Use The New Facebook Subscribe Button

Amanda Webb — Fri, 16 Sep 2011 08:17:51 +0000

Facebook have just announced another new feature to counteract Google+. This time the Facebook subscribe function allows users to share their public content with people who are not their friends and subscribe to the public content of other users. This week we show you how to allow Facebook subscriptions to your profile and how to […]

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Google+, Is It Lost On The Masses?

Amanda Webb — Wed, 14 Sep 2011 15:48:10 +0000

At some moment on Monday night I flipped. I follow Chris Brogan on Twitter and Google+ and a tweet sprung onto my newsfeed. “Starting to really dislike the 140 character limit after years of advocating it. Conversations are so choppy here.” Before I give you my reaction a bit of background I have to admit […]

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Social Media and Business – An Interview with Kieran Comerford from Carlow County Enterprise Board

Amanda Webb — Fri, 09 Sep 2011 08:30:20 +0000

This week Amanda interviews Kieran Comerford from Carlow County Enterprise Board about how they use social media, how they have seen it used effectively and why small businesses should be using it.

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To Schedule Or Not To Schedule?

Amanda Webb — Thu, 08 Sep 2011 12:48:03 +0000

I found an interesting post on Inside Facebook today about using Hootsuite to post to Facebook. Those of you who have been following my blog for a while will know I’m a big fan of Hootsuite (affiliate link). I rarely use it for Facebook but from time to time I need to schedule posts if […]

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How The New Facebook Status Update Box Works

Amanda Webb — Fri, 02 Sep 2011 09:30:42 +0000

You may have noticed in the last few days that the Facebook status update box has changed. There is no longer a ‘Link’ option and it’s easier to manage your privacy settings for each individual post. We show you around the new Facebook status box and show you how each of the new features; checking […]

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5 Reasons Not to Abandon your Website -Guest post from Ruairi Browne

Amanda Webb — Wed, 31 Aug 2011 13:44:27 +0000

Ruairí Browne is the Managing Director of Kro IT Solutions Limited; a software development company in Dublin. He has over 12 years’ experience working in web technologies and he counts some very well-known companies as his clients. In this guest blog post for Spiderworking,com he examines the part a traditional website has to play in […]

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Google+ Tip – How To Create Circles

Amanda Webb — Fri, 26 Aug 2011 18:46:05 +0000

This weeks Google+ tip is simple but very important. We show you how to create new circles on Google+ and how to choose which circles you want to share content with. You can follow Amanda on Google+ .

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Why I Go To Conferences? #SMM11 and More

Amanda Webb — Wed, 24 Aug 2011 15:27:44 +0000

Ever since I started working for myself I’ve made an effort to attend a number of conferences, at least twice a year I go to the UK and there are many in Ireland that I try to get to as well. But why? The perception can be that conferences are either an excuse for a […]

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Hide who’s in your circles – Google+ Tips

Amanda Webb — Fri, 19 Aug 2011 15:32:58 +0000

Do you want to hide the fact that you follow an embarrasing celebrity on Google+ do you want to keep it quiet that you’ve circled your mum? You can hide and make public specific circles within Google+ and this week we show you how. Don’t worry though people can’t see what circle you have added […]

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Become A Citizen Journalist – Guest post from Tommy Collison

Amanda Webb — Wed, 17 Aug 2011 09:20:11 +0000

Young Blogger Tommy Collison was our guest speaker at this months KLCK Bloggers meet-up. I was very interested in his take on citizen journalism and asked him to write a guest post on the topic. Thanks Tommy. A couple of years ago, citizen journalism started to appear as a concept. It began with the advent […]

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Social Media for Schools – An Interview with Simon Lewis of Carlow Educate Together

Amanda Webb — Fri, 12 Aug 2011 10:49:07 +0000

Carlow Educate Together primary school is leading the way in using Social Media for primary education. From using a blog for their website to communicating with parents using Facebook. For bringing schools together for joint projects via Twitter by using online tools to get more communication and interaction. I talked to Principal Simon Lewis about […]

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Are You A Social Media Spammer?

Amanda Webb — Wed, 10 Aug 2011 15:38:34 +0000

I was passing through a Facebook page recently and a particular post caught my attention ‘This page is not your billboard’. I wondered what had sparked this comment. It wasn’t too long before I found out. I started finding people posting the Spiderworking.com Facebook wall, short comments like ‘hello from your latest fan’ and a […]

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Google+ Tips – Enhance your profile with images

Amanda Webb — Fri, 05 Aug 2011 15:21:34 +0000

This week in the first of an intermittent series on Google+ tips we look at how you can add a strip of photographs or images to the top of your profile page to enhance it. If you’ve created a pretty profile page we’d love to see it. Leave a link to your profile in the […]

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How to add a Twitter Testimonials Stream to your Website

Amanda Webb — Fri, 29 Jul 2011 10:54:10 +0000

This week on our blog we showed you how you can use Twitter Favorites to display believable testimonials from your customers. On this week’s videocast Amanda shows you how to embed a twitter stream of these testimonials onto your blog or website.

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Getting Testimonials Through Social Media

Amanda Webb — Wed, 27 Jul 2011 11:21:21 +0000

This week Domino’s Pizza made a really brave and innovative move by posting live customer feedback on a display in Times Square. The comments were edited for language and relevance but not for positive or negative opinion. This kind of transparancy has become one of the hallmarks of social media. It made me think about how important […]

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How To Re-Size And Create Profile Images For Facebook & Twitter

Amanda Webb — Fri, 22 Jul 2011 13:46:22 +0000

If you’ve created a business page on Facebook you may need to re-size your logo to fit, if you don’t use Gimp or Photoshop here’s a user friendly and free solution. Picnik allows you to upload, re-size and even create collage images for free that you can use on Facebook, Twitter or other social networks.

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What Is Crowdsourcing & How Does It Apply To Small Business?

Amanda Webb — Wed, 20 Jul 2011 11:47:49 +0000

There seems to be a lot of talk about crowdsourcing at the moment. It can be a great way to get input into your business, brand or product. This week I’ve been having a closer look at what crowd-sourcing is and how it can be applied to small business. What is crowdsourcing? Crowdsourcing is the […]

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How To Customise Your Facebook Chat Settings

Amanda Webb — Fri, 15 Jul 2011 16:21:31 +0000

Facebook chat is a fantastic resource. The new Facebook group chat and video chat functions make it even better. However it can be distracting to get into chats with friends during the day and clients or business contacts in down time. The good news is that you can adjust your chat settings so that you […]

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Getting started with videocasting

Amanda Webb — Wed, 13 Jul 2011 18:36:44 +0000

I’ve found videocasting a really useful way to share information and tips with my social media community. It is easy for me to direct a customer to a video on how to do something if I get stuck and it also draws people into my website and Facebook page. It is my belief that there […]

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How to Link Your Personal Facebook to Business Page

Amanda Webb — Fri, 08 Jul 2011 09:30:50 +0000

When you set up a new employer on Facebook it automatically creates a community page for them. If you have listed your own business as your employer this could result in people ‘Liking’ your community page instead of your Business page. This week we show you how to link your Employer to your Facebook Business […]

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What Google+ Has Taught Me About Facebook

Amanda Webb — Wed, 06 Jul 2011 11:38:31 +0000

At the end of last week Google launched it’s brand new shiny social network Google+. I was cynical, after Google Wave and Google Buzz would G+ be good? From the outside I wasn’t impressed. It seemed to be just another Facebook but then I started using it. When I started looking at what I liked […]

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Our 30 second Video Pitch booth at Bloggers International

Amanda Webb — Fri, 01 Jul 2011 13:56:02 +0000

This week’s videocast is a bit different. We asked people to submit 30 second video pitches either in person at this weeks Bloggers International event or via the internet. Here is the result! Thanks to all who participated and to all who took part and helped with the organising of Bloggers International. An extra big […]

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What’s your ReTweet Style? & How to Get The Most From Sharing On Twitter

Amanda Webb — Fri, 24 Jun 2011 09:30:42 +0000

We asked our Facebook community if they used the New(ish) Twitter ReTweet button or the Old Fashioned method and the result was nearly a 50/50 split. This week we show you how the two methods work and the advantage of using the old fashioned method. For Hootsuite users we also demonstrate how you can automatically […]

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What is Blogging & Why Should You Blog?

Amanda Webb — Wed, 22 Jun 2011 13:33:13 +0000

Many people may not think of Blogging as Social Media but I am a big believer that not only is it social it’s also the most important social media. It can become the hub of your social media campaign, feeding into your other social networks, I often tell people that if they do nothing else […]

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How to find out what people are saying about you using Google Reader

Amanda Webb — Fri, 17 Jun 2011 08:05:38 +0000

This is part 3 of our series on Google Reader – a truely wonderful social media tool. This time we look at how you can monitor mentions of your brand, business, or industry online. Knowing what other people are saying about you and your industry is massively important. You can identify problems, measure how far […]

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How To Set A Username / url For Your Facebook Page

Amanda Webb — Wed, 15 Jun 2011 09:57:31 +0000

A Facebook username or url makes it easier for you to direct people to your Facebook page. Once you have 25 Likes on your page you are able to create a unique url that works like a web address. All usernames start with www.facebook.com/ you can then choose what you want to appear after this. […]

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How To Manage Facebook Photo Tagging Privacy Settings

Amanda Webb — Fri, 10 Jun 2011 15:57:59 +0000

There is a lot of concern about the new Facebook facial recognition photo-tagging feature that was rolled out to all Facebook users this week. This week we show you how to manage your privacy settings for facial recognition and we also show you how to ensure that only you see photos you are tagged in, […]

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Three Online Applications I Couldn’t Live Without

Amanda Webb — Wed, 08 Jun 2011 09:30:40 +0000

Do you remember what you used to do before you had a mobile phone? It’s a conversation that comes up in pubs, coffee shops and chats over and over again. I can remember what I did, I was a bit more organised, I was always standing around waiting for people indefinitely and I didn’t miss […]

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How to add Bloggers International Banners and Badges to your Blog

Amanda Webb — Wed, 08 Jun 2011 08:31:59 +0000

Badge To add this badge to your blog or sidebar copy the HTML below and add it to a widget on your sidebar: Banner To add a banner to the bottom of your blog post upload the image and change the image link to http://www.bloggersinternational.com or Click ‘HTML’ at the top of your post […]

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Connect With Bloggers Across The globe With Bloggers International

Amanda Webb — Wed, 01 Jun 2011 09:30:13 +0000

KLCK Bloggers Network was set up by Spiderworking.com and Garrnedenny Lane in 2010 to bring together Irish bloggers to share knowledge. It’s been more successful than either myself or Lorna could have anticipated in the beginning and we’re almost a year old now. Bloggers International This month we’re getting even bigger. KLCK Bloggers Network and […]

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3 Ways Social Media Can Help You Blog – pt. 3 Find Inspiration

Amanda Webb — Wed, 25 May 2011 09:30:11 +0000

If you get bloggers block Social Media can help. This week in part three of our series on Social Media and blogging we look at how it can help you find inspiration for blogging. Be inspired by others – Blog Directories I find I am inspired by other bloggers, some that work in social media […]

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Google Reader – An Indispensable Social Media Tool Pt.2 – Adding Google Alerts

Amanda Webb — Fri, 20 May 2011 09:30:52 +0000

we showed you how to set up Google reader, how to import blog feeds and how to add them to folders. This week we show you how you can easily import Google Alerts to your Reader. Google alerts are a fantastic tool for monitoring mentions of you, your brand/business name and industry trends. However they […]

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3 Ways Social Media Can Help You Blog – pt. 2 Find Readers

Amanda Webb — Wed, 18 May 2011 11:01:54 +0000

Last week in part one of this series we looked at how social media can help you research your blog posts. This week we look at how you can find new readers using social media. The key to getting more readers is relationship building, build a valuable community and you will see the return in […]

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Google Reader – An Indispensable Social Media Tool Pt.1 – Getting started

Amanda Webb — Fri, 13 May 2011 09:30:07 +0000

Google Reader is a great tool for keeping up with websites and blogs that you love. It is also a fantastic social media tool. In this series on Google Reader I’ll show you how to use it and introduce you to some sites that you can track using an RSS feed using Google Reader. Also […]

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3 Ways Social Media Can Help You Blog – pt. 1 Research

Amanda Webb — Wed, 11 May 2011 10:51:07 +0000

The title of this post is a bit of a misnomer after all blogging is social media. However I was inspired to write this series of blog posts by the KLCK Bloggers network in response to a presentation I gave at the last meeting. Researching your ideas for blogs or gauging the opinion of others […]

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A Guide To Facebook Insights – Part 2.

Amanda Webb — Fri, 06 May 2011 09:30:04 +0000

Last week we looked at Facebook Insights and concentrated on the user menu. This week we delve deeper into the interactions menu and how it can be used to find out what content is most popular. View part 1

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6 ways to boost your Twitter profile – Pt. 3

Amanda Webb — Wed, 04 May 2011 09:30:59 +0000

Over the last few weeks we’ve looked at how you can boost your Twitter profile using an Image, by completing your bio, by injecting your personality and by sharing. This week we look at how to customise your profile and how conversation can help you build relationships. 5. Customise your profile By customising both your […]

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A Guide To Facebook Insights – Part 1.

Amanda Webb — Fri, 29 Apr 2011 09:30:58 +0000

Over the last few weeks we’ve shown you how to set up your business page on Facebook. This week we look at how you can manage your pages success using Facebook insights.

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6 ways to boost your Twitter profile – Pt. 2

Amanda Webb — Wed, 27 Apr 2011 09:30:09 +0000

Last week in part 1 we looked at how you can boost your Twitter profile by writing a great bio and by including a picture. The tips I am going to share this week may seem like child’s play to many experienced Twitter users but they are things that are often overlooked. 3. Personality As […]

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6 ways to boost your Twitter profile – Pt. 1

Amanda Webb — Wed, 20 Apr 2011 10:02:39 +0000

Twitter is an immensely powerful network. Compared to Facebook the user base is tiny and even with 175 million registered accounts only a fraction of those are thought to be active. The community might be small compared to other networks but it is easier to reach your target market using Twitter and Twitter users tend […]

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How to set up a Facebook Business page Part 4 – Making it pretty!

Amanda Webb — Fri, 15 Apr 2011 14:52:42 +0000

This week in part four of our series on setting up a Facebook business page we look at how you can make your page look pretty. We show you how to fill and edit the images that fill the marquee at the top of your page and show you an application that allows you to […]

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3 Great Small Irish Businesses on Twitter

Amanda Webb — Wed, 13 Apr 2011 11:04:03 +0000

This week I asked people on Facebook and on Twitter for examples of small businesses using Twitter really well. It is hard to define what using Twitter really well means and as I trawled through many accounts I found myself confused about what I meant by the term. There are lots of Social Media agencies […]

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How to set up a Facebook Business page Part 3 – Inviting fans

Amanda Webb — Fri, 08 Apr 2011 16:58:20 +0000

Part three of our series on setting up a Facebook page for your business shows you how to invite friends and customers to your page. If you missed part one and two you can watch them here: Part 1 – Part 2 – We’ll be back next week with part four where we show you […]

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4 Must Have Twitter Marketing Tools

Amanda Webb — Wed, 06 Apr 2011 09:30:14 +0000

From reading this blog you may think that I am a Facebook fanatic. And you may be right! However I do believe Twitter is an amazing marketing tool. As with all networking strategy is key so this week I I’m sharing my pick of Twitter marketing tools. Tweriod For those of you who follow the […]

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How to set up a Facebook business page Pt2

Amanda Webb — Fri, 25 Mar 2011 10:30:17 +0000

Last week we showed you how to set up a Facebook business page, this week in part two we’ll show you how to add a profile picture and how to add links, status updates, photos and video’s to your wall. There will be no videocast next week as Amanda is away at the Social Media […]

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3 Crisis Management Case Studies

Amanda Webb — Wed, 23 Mar 2011 10:57:54 +0000

One of the most common concerns for businesses thinking of embracing social media is what they should do if someone attacks them on their page. I always advise that you should put together a crisis management plan when you set on the path of social media and this should form part of the social media […]

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How to set up a Facebook business page Pt1

Amanda Webb — Fri, 18 Mar 2011 10:30:37 +0000

Over the next few weeks we are going to be showing you the basics of setting up a Facebook page and how to find your way around it. This week we show you how to set up a page, how to add an admin and how to find the page again when you log into […]

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What you need to know about Facebook iframes

Amanda Webb — Wed, 16 Mar 2011 10:29:31 +0000

The Static FBML application that helped you create custom Facebook landing pages is being phased out. It was due to disappear on Friday but Facebook have extended the deadline to the 18th of March 2011. After this date you will be unable to create new FBML applications although you will continue to be able to […]

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How to run competitions on your blog

Amanda Webb — Fri, 11 Mar 2011 10:30:05 +0000

One of the questions I am asked most frequently is how to run a contest on Facebook without breaking their promotional guidelines and without having to spend money using an application like promotions. In this weeks videocast I show you how to add a simple form to your blog to collect competition entries using Google […]

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How to Tweet longer than 140 Characters

Amanda Webb — Wed, 02 Mar 2011 10:30:59 +0000

Recently TweetDeck added a new feature, Deck.ly allows users to post Tweets longer than 140 Characters. Although not the first product to offer this service, it’s connection to the popular TweetDeck means it’s been getting a lot of publicity. Why 140 characters? When Twitter was originally devised messages were sent via text. The standard length […]

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Getting Started with Facebook Places

Amanda Webb — Fri, 25 Feb 2011 14:23:51 +0000

Facebook Places were launched in Ireland recently but with the new business page layouts arriving shortly afterwards we haven’t given them much attention yet. This week we show you how to set up and claim a Facebook Place for your business. We are playing around with them a bit at the moment and hope to […]

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The Anatomy of A Blog Post

Amanda Webb — Wed, 23 Feb 2011 10:30:26 +0000

In the last eight months of the KLCK Bloggers Network I have learnt a lot. My blog posts are getting read more, I’m getting more comments, and I’m even writing better posts. This week I thought I’d share with you my personal formula for a successful blog post, it’s a very personal thing and definitely isn’t […]

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Making videos that go viral, RSS feeds and more at KLCK Feb meetup

Amanda Webb — Wed, 16 Feb 2011 10:30:08 +0000

Oliver Dempsey from Tradesmen.ie got over 14,000 views of his ‘Funny Cow Video‘ on YouTube. The video wasn’t just about getting views, it was designed to help him to get votes for the 02 Ideas room sales pitch competition. He went on to win netting €5,000 worth of prizes. We were delighted to welcome him […]

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A Tour of The New Facebook Pages

Amanda Webb — Fri, 11 Feb 2011 12:28:17 +0000

Last night the new Facebook Pages were released. Have you upgraded yet? The new pages include lots of new features… lots of features we had been looking for for a while. You can now: ‘Like’ other business pages and post under your business name as that page. Post on your own page under your own […]

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Three Inspirational Social Media Case Studies

Amanda Webb — Wed, 09 Feb 2011 10:30:36 +0000

If you are looking for inspiration for your Social Media strategy look no further. One thing I love about social media is that techniques and strategy are easily transferred from big business to small business. There is something we can all learn from good campaigns. This week I thought I’d share three of my favorite […]

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2 Questions about Facebook for Business – Photos and Status updates

Amanda Webb — Fri, 04 Feb 2011 13:05:58 +0000

How do you add more photos to an album on a Facebook page? How can you leave longer status updates? These are two questions we have been asked by our blog readers recently. How to add photographs to an existing album on a Facebook business page: If you don’t have a photo tab on your […]

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Selling online using social media – Live chat review

Amanda Webb — Wed, 02 Feb 2011 10:30:32 +0000

Last week participated in a live chat as a guest expert on Social Media Ireland’s Facebook Page. After a lot of nail biting I really enjoyed the session. Thanks to all who asked questions and contributed on the night. Before it disappears from view on the Social Media Ireland timeline I’ve collated some of the […]

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How to auto post YouTube videos to Facebook using RSS Graffiti

Amanda Webb — Fri, 28 Jan 2011 10:30:10 +0000

We’ve talked about how to automatically feed your blog to your Facebook page before but recently we have had a number of enquiries from people who want to feed their YouTube channel to their page. We did some research and also asked Quora the much hyped Q&A social network for a solution and the top suggestion […]

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Q&A Tags and Meta Tags – What’s the difference?

Amanda Webb — Wed, 26 Jan 2011 10:30:48 +0000

Today’s post is a guest post from Alan Coleman from OnlineAdvertising.ie. Alan is the founder & CEO on OnlineAdvertising.ie, they are specialists in the areas of Google Adwords & SEO. OnlineAdvertising.ie have had numerous campaigns published by Google as Case Studies and are finalists in the upcoming DMA’s in the “Best Digital Marketing Agency” category. […]

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Selling online using Social Media – Live chat this Thursday

Amanda Webb — Tue, 25 Jan 2011 10:30:54 +0000

This Thursday (27th Jan 2011) at 7pm GMT / 2pm ET, I will be live on the Social Media Ireland’s Facebook page chatting and answering your questions about Selling online using social media. The hour long session is the second time Social Media Ireland has run such an event, at the beginning of January Krishna De was […]

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Increase your Facebook ‘Likes’ with a custom welcome tab

Amanda Webb — Fri, 21 Jan 2011 10:30:28 +0000

We’re currently running a competition on our Facebook page to win a customised welcome tab for your Facebook page. But what is a customised tab and what are the benefits? Setting up a customised welcome tab for your Facebook page could increase your conversion rate (the number of people who visit your page who click […]

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5 tips to keep your Facebook community entertained

Amanda Webb — Wed, 19 Jan 2011 10:30:46 +0000

Back in October we asked you to share your social media questions with us. Dan from Tradesmen.ie asked: “When you don’t have content to post to Facebook are there any other resources to use to keep Fans entertained/interested?” Here’s our 5 top tips for keeping your page populated and your community interested: 1. Don’t panic! […]

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