Spigot Design

AI is a Better Writer. So Why Am I Still Blogging?

Bryan Hoffman — Fri, 21 Nov 2025 21:34:35 +0000

It’s not hard for me to admit that AI is a better writer than I am. It’s faster, more succinct, and understands grammar far more than the impression my high school English classes gave me. Except for all the em dashes. What’s with all the em dashes? On a daily basis I rely on Claude and ChadGPT (let’s just go with Chad) to make emails sound more precise and organized. They help edit proposals for…

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How We’ve Streamlined Our Web Design Process

Bryan Hoffman — Wed, 16 Jul 2025 21:51:01 +0000

We’ve changed our design process a lot over the years. Back when it was just me, I’d start a project and jump straight into design. No true strategy phase — just a few early conversations, finding inspiration (remember awwwards?), and then dive into the design. It was a chaotic way of doing things. There was constant back and forth, too much guesswork, and a whole lot of wheel spinning.

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What is Included in Basic SEO Implementation

Bryan Hoffman — Tue, 27 May 2025 20:53:19 +0000

One of the things we include with every website is SEO optimization — or implementation. But what does that actually mean? It can be a vague term, and clients sometimes assume it includes more than it really does. Here’s what SEO implementation typically includes for the kinds of website projects we build here in Park City and throughout Utah: What it doesn’t include…

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The Cost of a Website Resign (and what you’re actually paying for)

Bryan Hoffman — Fri, 09 May 2025 20:15:27 +0000

As a Park City, Utah web design agency that’s been creating custom websites since 2006, this is one of the most common questions we hear from potential clients throughout Utah. And it’s completely understandable—budgeting is a critical part of any business decision, especially for small businesses in our local community. The truth is that website redesigns can range dramatically in price…

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UX Designer-Developer Position at Spigot

Bryan Hoffman — Tue, 25 Mar 2025 20:44:53 +0000

Spigot is a small but capable web design shop based in Park City, Utah. We pride ourselves on delivering effective, high-quality work on time and within budget. Spigot serves local, regional, and national businesses across a variety of industries, and we are dedicated to being a trusted partner for our clients. As a creative team focused primarily on web and digital experiences…

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With Koko Analytics, the Transition from Jetpack is Complete

Bryan Hoffman — Fri, 20 Dec 2024 18:50:05 +0000

I wrote a while back about moving on from the Jetpack plugin because we only used a few features and the fact they were starting to charge for one of the two features we used. We’ve started using a plugin to replace Jetpack Stats and can say the transition is now complete. We’ll no longer install Jetpack on sites by default. We generally install Google Analytics on every site we build – most…

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Replacement for Jetpack Tiled Galleries and Lightbox Carousel

Bryan Hoffman — Mon, 21 Oct 2024 20:41:10 +0000

Jetpack has long suffered from mild to moderate derision in the WordPress developer community due to its bloated nature and heavy-handed approach. I don’t generally ride that bandwagon, but that may be changing. SKIP TO THE RECIPE We’ve added Jetpack on most of the sites we’ve build over the last decade, mainly for two feautures: Jetpack Stats and the Tiled Galleries with a Lightbox…

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Our Take on AI and the Web (As a Web Design Agency)

Bryan Hoffman — Fri, 27 Sep 2024 00:05:46 +0000

“Is AI going to take my job?” is not a question I’m currently concerned with. How AI will change the way I work and how it affects the World Wide Web… now that’s more interesting. No, I don’t think AI will take over the jobs of web designers and developers any time soon. Just like when easy page-building tools (think Squarespace and Wix) came along, those in the industry recognized there is…

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SEO Visibility Score: How To Find Yours and Help It Grow

Michelle Larson — Fri, 09 Aug 2024 18:04:37 +0000

Your SEO visibility score tells you something very important about your site: how effectively your SEO efforts are working to improve your site’s search engine rankings. Also referred to as search engine visibility, this score is expressed as a percent and indicates how likely someone is to see and click on your site during organic search through Google, Bing, DuckDuckGo, etc. Thus…

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Why We Ask for Your Budget

Bryan Hoffman — Thu, 08 Aug 2024 16:12:28 +0000

Clients are sometimes reluctant to reveal their budget. But there are good reasons why we ask. As a full-service, custom web design agency, one of the first questions we ask a potential client is, “What’s your budget for the project?” It can sometimes catch people off guard or even make them uncomfortable – and I get it – I used to be uncomfortable asking. Because nobody wants to overpay or…

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