The proposed News Media Buying Code in layman’s terms makes companies like Google and Facebook pay news companies when they include a link in their search results or social media feeds. Sounds simple enough right? Well yes, but the impact goes beyond just Google, Facebook and news companies. 

Those that consumer media are not Google and Facebook’s customers, the advertisers are,  advertisers we support in getting the word out about their businesses.  

DID YOU KNOW? We know that the average SME advertiser spends around $30/day on digital advertising. SME’s can advertise across these digital channels for 4-6 consecutive months for the cost of one single newspaper ad for one single day in one single city.

If Google and Facebook need to pay these news outlets, it means their costs rise, and who do you think will suffer Google and Facebook price increases, yes – the advertisers. 

The reality is that millions of Australians rely on Facebook and Google to advertise their businesses, so they can make a living, grow their business or in fact live day to day. What would it mean for advertisers if advertising prices go up? They stop or reduce their advertising spend, meaning less eyeballs see them, less new business come their way, less income, less money in their back pocket. It could potentially mean the end of some small businesses, how many? We really don’t know, and we don’t want to find out!  

The post What the media changes will do to SME’s appeared first on SponsoredLinX.

Not to be confused with Amazon’s voice-driven virtual assistant, Alexa.com is a subsidiary that provides you with a competitive analysis about any website. Simply input the URL of the website you want to have analysed into their tool, and Alexa.com will give you an overview of the keywords it’s ranking for, and keyword opportunities within the site’s industry.

In other words, if you want to do some research on what keywords you’re currently ranking for, what keywords your competitors are ranking for, and what keywords could be easily utilised and targeted by your blog or business, Alexa.com can supply you with enough information to build upon.

How exactly can Alexa.com help with your keyword research?

1. Easy-to-rank Keywords

Once you input your website’s URL, you’ll be given an overview report on keywords and competition. One section in this report, Easy-to-rank Keywords, provides you with a list of keywords that your competitors are using to drive traffic, but ones that you are not. 

This section provides you with a list of popular keywords that should be easier to rank for, based on Alexa’s assessment. It ranks these keywords based on their search popularity, as well as their relevance to the website in question. Finding the right keywords couldn’t be simpler.

2. Buyer Keywords

Another section that provides valuable information in this overview is the Buyer Keywords section. This area shows relevant keywords within the same industry that have resulted in a sale or purchase. 

Not only does it list down keywords with potential purchasing value, but it also ranks these keywords according to the amount of traffic that they drive, as well as how easy or difficult it would be to try and rank for these keywords in organic search. If you’re selling any products on your website, targeting these particular keywords could help in bringing in more sales and purchases from potential traffic.

3. Competitive Analysis

One benefit of Alexa.com’s competitive analysis is that it also queues you in on a little bit of information regarding your competitors. Besides Easy-to-rank keywords, the analysis also provides you with a list of sites that are similar to yours, those within the same industry.

It also provides you with information on referral traffic to the site that you’re having analysed. One way that this can work for you is if you want to scope out other websites for potential guest-blogging opportunities, or try and build relationships with the owners of these sites in order to create obtain more links to your own.

4. Audience Insights

Lastly, there’s the audience insights section which provides you with more ways to understand not just your audience but your competitor’s audiences as well. For one thing, it provides you with a score and ranking of other sites whose audiences might be similar to your own. Additionally, it also groups those interests into certain categories like “Marketing and Advertising”, to help clarify even further what audiences are interested in when they visit your site.

At the moment, Alexa.com provides some of these results for free, particularly the ones listed above. However, the other, more in-depth features are included if you opt into their subscription plan.

What’s important to note about Alexa.com’s competitor analysis tool is that other free tools aren’t able to extract, collate and display such complex information in such an easy-to-understand way as Alexa.com does. So if you’ve got the time and are looking for relevant keywords to target, make sure you check out Alexa.com

The post Alexa’s Analysis Tool Adds Features To Improve Research Data appeared first on SponsoredLinX.

By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can be construed as market research it goes much deeper than that. Your objective as a marketer is to not simply collate data but to actually listen to what people are saying. This can provide valuable insights for you to use. Here are five strategies for your consideration.

Have A Conversation

Social listening needn’t be done in secret with you spying on your customers. The more you engage the more you’ll learn.

The typical idea of social listening implies a one-way process with you as a business listening to your customers. If you want results from this process then you should insert yourself into the conversation.

You can, for example, join LinkedIn or Facebook groups and pose questions, enter forums or create polls. This approach helps you build a rapport with your audience. Even if there’s not immediate insight on offer, there’s still a value in connecting with your customer base.

Respond Quickly

News travels fast, especially online. With on the spot Tweets and live video options on every platform, people now expect real-time (or as close to real-time) communication. If you wish to stay on top, you need to act fast and be in tune with the latest trends and discussions.

Meaning, you don’t want to simply gather information and keep it on the side for later use. The most useful approach as a marketer is to create and curate content in relation to current events and trends. While this may seem quite a challenge, there are plenty of tools to assist with this, it’s simply a mindset shift in content creation. Creating topical content makes you a valuable source of information and helps you rank higher on search engines.

Listen To Market

Often, social listening forms part of a larger marketing strategy but is often considered a separate category. For example, you may use one set of tools to listen socially and another to lead generate, and, while this is often practical you can blend the two.

When encountering conversations where people are expressing a need your business can fulfil, there’s no reason not to offer it to them. It’s essentially an opening for you to step in, and have people happy you’re there. No, this doesn’t mean spamming every forum you encounter with sales pitches and links. Rather, insert yourself and your services into the natural flow of a conversation. Take a look at some popular Q&A sites like Yahoo Answers or Quora, if someone’s asking a question that your business can answer then there’s no harm in sending them a link. This same approach can be taken to social media. If you encounter opportunities for lead generation while listening, then you should seize those chances.

Social Listening Outside The Box

Evidently, it makes sense to do extensive social listening about your business, your competitors, and of your industry as a whole. However, it can prove useful to broaden your scope and look elsewhere for insights. This assists with the creation of different solutions that you may have otherwise missed. You should, however, not go to abstract, if you’re a dental firm you won’t learn much on a gaming forum, but you may on one that sells supplements.

In turn, a company that sells payroll software may learn some ideas from companies that sell different software, but software nonetheless. Often, creative solutions can be found in industries that aren’t directly in your industry but carry some relation. Make sure you dedicate the time to research industries that may share similar issues, and learn from their approach.

Listen For What Comes Next

While future predicting tools don’t exist (yet), social listening can provide insights into emerging trends. Keep a note on new startups in your sector. Look from problems that neither you nor your competitors have solved, study alternatives to the services you offer.

You should be on high alert for potential disruptions that can alter your industry as a whole. Meaning, if your business deals entirely in software, you need to be on the lookout for emerging ways people are tackling the issue your business solves. Uber putting taxis out of business and Airbnb denting the hotel industry are obvious examples, but similar things happen all the time on a smaller scale. When listening, don’t get comfortable in the present. As these days the future tends to be much sooner than you think.

Social listening is one of a hundred ways to gain valuable insights into your business, and we know them all! Get in touch with SponsoredLinX today on 1300 859 600 and find out more!

The post Social Listening: What It Is, And Five Ways To Use It appeared first on SponsoredLinX.

Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry.

Well, stories can also help align your marketing and sales efforts!

It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn how storytelling can aid your sales and marketing efforts. Here’s how to tell a story with online marketing!

Be Different

There’s a massive chance that there is business that does similar things to you. By simply focusing on the benefits or perks you can offer then you’re not doing enough to entice potential business. Instead, you need to give them something more compelling, so much so they sit up and take notice.

A well-crafted story with online marketing does just that. Rather than talking about what you have to offer, it goes directly to the point of your business. It tells your target audience the why behind you, your cause, your vision and your beliefs.

Stories=Action

According to Hubspot’s 2017 State of Inbound, 63% of marketers see generating leads and traffic as their biggest challenge.

This is particularly prevalent in startups who can be seen as ‘new kids on the block’.

The fact of the matter is with so much choice, people don’t buy what you do anymore. They buy why you do it. This is because our decision-making processes are done in our brain’s limbic region, and this same area controls our emotions.

And that’s why a good story with online marketing is a very powerful marketing tool. A well-crafted story that tells the ‘why’ of what you do rather than the ‘what’ of what you do allows you to communicate with your audience on a primitive level. When that happens, you’re talking directly to the part of the brain that handles decision making, encouraging your audience to participate rather than just spectate.

Your Main Character

Hopefully, by now you know you should be incorporating a story into your inbound strategy, the next question is how.

First, you need to create a story specifically for your buyer persona.

If you’ve done even a base level of online marketing you should know what a buyer persona is. Don’t you? (read this- quickly!). Creating a good buyer persona is the first thing you should do when creating a new campaign or strategy, whether that be on Facebook or an offer on your website. Tailor-made always fits better.

There are several ways you can create an effective buyer persona, but Hubspot’s probably done it the best. Once you’ve figured out who they are, you need to curate your content to suit.

Creating a story for your buyer persona makes this task more enjoyable and makes your potential clients feel more realistic for your business. He or she is no longer someone you just communicate with on a business level. Rather, you make things more personal, so potential clients see your business as not just another startup, but someone who genuinely wants to help.

Ask questions like:

Where does your client live?
What does your client do for a living?
What do they do in their spare time?
Where did your customer grow up?

The more in-depth the better.

You may be wondering if a detailed buyer persona like this turns some people off? Honestly, it might. But, in a good way!

I’ll clarify

By developing a story for both your brand and your buyer persona you’re basically filtering out those who visit your website through your brand storytelling. Those that see themselves in your stories usually stick around, and those that don’t aren’t really your audience. The ones that stick with it are usually close to conversion, and it’s your job, not just as a company, but as a storyteller, to get them over the line.

Using stories in your inbound marketing strategy goes beyond keeping things entertaining for your audience. When done just right, a well-crafted tale will help you reach out to your target market at a personal level and eventually craft a relationship which, in turn, converts them into loyal customers.

Looking for a Charles to your Dickens? A Roald to your Dahl? We’ve been telling small business stories for over a decade now, and we’re ready to tell yours! Call SponsoredLinX on 1300 859 600 today!

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Dealing With Negative Feedback

One of the greatest risks in turning to social media for your business is the chance of receiving negative feedback. It is a common fear that anything less than positive comments about a business will result in a tainted reputation. While this can be true of those who don’t respond to customer comments, there is plenty of research that shows customers who receive replies are likely to purchase again. However, this also relies on the business admitting their mistake without reinforcing their leading position within the market. Studies also show that the majority of consumers expect a reply within the hour. The takeaway here is that you must reply swiftly, but genuinely.

Being Too Corporate

Social media was created for people to communicate. If your business or brand is too corporate, then no one will want to reach out and connect. Your posts need to seem real and human, not generated and stiff. Reply to consumers often, personalising responses by using their names, or repeating the issue for clarity if it is a complaint. Don’t over-promote yourself either. No one goes on social media to be spammed with sales promotions and have adverts take up their newsfeeds. Offer something of value to your consumers, and slip in an ad or two when necessary.

Limited Interaction

A lot of businesses make the mistake of posting content to ensure their social presence, but you shouldn’t be relying solely on that. Some may even believe that creating and setting up a social media profile is enough as it is, but unfortunately, this is not the case. Don’t make updates but limit participation in customer conversations. This will decrease your social media presence and lead to a disinterest from consumers. It’s called ‘social’ media for a reason –  you need to converse and engage.

Not Tracking Analytics

Social media is the same as any other campaigns you run. It’s there to increase your presence, traffic, leads and conversions. So why would you not measure your ROI and check your insights? Just like you measure your SEO, PPC, or any other marketing campaign, social media should be tracked and assessed too. Any data you can measure will prove valuable to finding out the extent of your influence. Google Analytics can assist you in monitoring engagement, conversion, trends, the popularity of your posts and the quality of your followers. Collecting your analytics will ease the effort you have to put into your social media marketing.

Social media can be a tricky world to manoeuvre but if done correctly, can create a world of possibilities for expanding your business and growing its online presence. Avoiding these few social media blunders, you’ll be well on your way to establishing a solid online profile that can increase traffic and conversions.

Looking to avoid these social media blunders in your own marketing campaigns? Contact SponsoredLinX today on 1300 859 600 to discuss your business’ potential online influence today! 

The post Social Media Blunders That Can Land You In Hot Water appeared first on SponsoredLinX.

With this in mind, we’ll look at how to go about local SEO Optimisation for your business. We’ll examine how you can rank in local search, whether or not your premises is bricks and mortar, and keyword research. In fact, let’s start with that…

Local Keyword Research

First things first, you need to take the time to research what your competitors are doing. Do they have dedicated pages to each location? Do they have contact details on every page? All you need to do is add their contact page URL into Google’s Keyword Planner tool and you’ll find out which keywords Google is associating them with. If there are terms that aren’t on your list, add them. Whilst on your research mission, make use of Keyword Planner and determine search volumes for your location. Don’t just stick to your city, but think of distinct areas (e.g for a search like ‘electrician Brisbane’ you may want to think of the locations you service or are near; so ‘electrician North Lakes’, ‘electrician East Ipswich’ or electrician ‘Albion’, etc.)

Individual search volume for specific areas will probably be low, but all in all can deliver a good amount of pre-qualified traffic with high intent. Remember though, it’s pertinent not to optimise for location search terms far away from your area(s) of business, as this will reduce your potential to rank for your actual location.

It’s also worth noting people variate how they do local searches, so mix it up with additional terms (e.g ‘electricians in Brisbane’, ‘Brisbane electrician’, ‘best electrician in Brisbane’). You should take note of long-tailed keywords, despite not having the highest search volume they can often have high conversion rates, especially those that express purchase intent (e.g Brisbane electrician emergency call out”.)

Lastly, a local search strategy should take into account people don’t always specify their location, as in most cases Google already knows this. So, don’t forget to add a term like “electricians near me”.

Local Search Optimisation With A Website

It’s not necessary for a business to have a physical location to rank for location terms. A local search strategy can enable a business without any bricks to rank for local search terms in the SERPs. If you do have an HQ however, then it’s essential you register it at Google My Business as this allows your page to appear in Google Maps as well as Google’s Local Pack, which has a higher CTR when compared to organic search results.

If you have a site for your business and you have a physical location, here’s how to get your site appearing in local listings:

Scheme data: Make use of schema markup for local businesses injected into contact pages to give clear indications to search engines of your shop’s physical location (example 4 is probably the most explanatory in this link). You can also add things such as opening times and the type of business. If read by Google, this will increase the chance of the knowledge graph being presented for a brand search of your local business.

Location keywords: Ensure you have your business location in at least one title tag, usually the homepage, as well as in the body of your content.

Additional content: If you want to service multiple locations, a good place to start is publishing location-specific guides or blog content. As a general rule, utilising your site’s blog to create regular content will help you target local and non-local long-tailed keywords

Mobile friendly site: We’ve covered this previously, but it’s worth mentioning again (it’s really important!). As well as ranking above non optimised sites in the SERPs, having a mobile optimised site will pay dividends if you wish to rank for local search. This is because more and more business searches are being done by smartphones. And, with the integration of map-based apps, it really is a no-brainer.

Optimising For Local Search Without A Website

It’s not necessary to have a website to have a Google presence (although, we highly recommend having a website). If you don’t have a website but you do have a physical shop or an office, you can still have a web presence for your chosen keywords in Google by doing the following:

Local directory listings: Find out which directories are ranking highly for your service in your area, and get your business on there.

Create a Google My Business page: This is important. When you create your page you can input your location and opening times etc, and you’ll then appear in Google Maps listings.

The benefits of local search term ranking are often dependent on your business. For many businesses that have a national or global focus, or those that exist solely online, then there’s not much use in ranking locally. For the majority of small business owners though, a well thought out local SEO strategy can form the foundation of a solid digital mark

Local SEO Optimisation can be a tricky road to travel, luckily for you, we’re the experts! Get in touch with our SEO team today on 1300 859 600 and get your business in front of the right people! 

The post Local SEO – The Hometown Advantage appeared first on SponsoredLinX.

SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs.

Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community alike.

The Optus My Business Awards, which covers 28 categories, acknowledges best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation, corporate social responsibility and workplace culture.

Winners from all categories will be automatically shortlisted for the highly coveted Business of the Year Award.

Adam Zuchetti, editor of My Business, said Australian SMEs are at the leading edge of innovation and customer service excellence, as represented by this year’s Optus My Business Awards finalists.

“My Business is extremely proud to showcase those companies and their leaders that are thriving by pushing the boundaries and challenging the status quo across a diverse spectrum of industries,” Mr Zuchetti said.

“Determining this year’s finalists was no easy feat, with our selection panel working through an outstanding calibre of entries and the highest submission rate for the awards to date.”

He added: “On behalf of the My Business team, I would like to congratulate all of this year’s finalists and wish them the best of luck for the big night”, he said..”

Ben Bradshaw, CEO at SponsoredLinX said he was humbled by the nomination.

“We are extremely excited to be a finalist for the Workplace of the Year award. We put great emphasis on the culture within SponsoredLinX and to be recognised for this is proof of the hard work we put into assisting small to medium businesses throughout Australia and New Zealand,” he added.

The winners will be announced at a black-tie awards dinner on Friday, 10 November at The Westin Sydney.

The post SponsoredLinX Named Finalist In Optus My Business Awards appeared first on SponsoredLinX.

Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked in 2007 probably doesn’t in 2017. And, with increased data speeds, greater processing power, high definition screens and free, available content everywhere — the bar for ‘mobile excellence’ gets raised almost on the daily.

With that said, here are five basic tenets of mobile that marketers should adhere to.

Assuming You Need An App

If you’re sitting around a table right now with your executives talking about an app, the first question you should be asking is “why?”.

According to this article by SurveyMonkey, only two companies- Uber and Amazon- feature in a “most downloaded” list. And the reasons behind those are evident. What the lack of other brands in this list reveal is that people use apps for entertainment before anything else. So, unless you have an active niche audience, require deeper functionality, or want your audience to make use of you in the absence of data connectivity (like Spotify), don’t fall into this trap.

Treating Mobile As A Web Experience Bolt

Thinking about mobile as a bolt onto web experience, and not designing for micro moments or mobile only experiences is another mistake marketers make.

As most companies have invested in a website for the last two decades, some take the easy way out when designing a mobile experience. This means attaching a smaller version of their site or creating a responsive experience that utilises basic templates in comparison to customising a mobile specific design that dictates how content, design, and navigation are displayed. This often results in a disjointed and clunky experience for mobile users.

Adding Non-Mobile Friendly Content

It should go without saying, but marketers should not be adding non-mobile friendly content types for their smartphone experience. Document types like PDFs that were built for desktop don’t look any good on a 4-inch screen.

Infographics don’t really work either, no matter the design. Instead, rather convert each item to a slideshow or as a progressive scroll. If you feel like you must include these, give users the option to email themselves a downloadable link to open on their desktops/laptops.

Forgetting Mobile= Smartphones + Tablets

One thing that’s always interested us is how people like analysts and journalists group smartphones and tablets together when they discuss “mobile”. And, while there is some merit to that, the environments, expectations and types of tasks the two can do can be as dissimilar as a laptop and a desktop.

What your job as a marketer involves is studying your analytics to determine where your site visits are coming from, and then customise the journey accordingly

‘Mobile First’ Is Not ‘Mobile At All Costs’

Normally starting with mobile is a good solution, but it isn’t always the right solution. In fact, depending on the task at hand, where you expect consumers to interact, and the audience itself — mobile may still play a role, but not the lead role.

Hence the importance of a ‘customer first’ approach over a ‘mobile first’ one. If your customer base is the over 60s who don’t all have smartphones, then you need to adjust to suit. It’s vital you understand who’s making use of your service, and whether or not your investment should reflect more on a refined desktop experience over a mobile one.

Not Localising Experiences, Content And Design

Ignoring locality, meaning what works in Australia or Europe doesn’t work in Asia or vice-versa is a common mistake. This is one of those things that’s more about content creation and process versus design (although a country-by-country user experience is more important) so thinking through global support upfront is an important step.

Clearly, there are many other mistakes marketers make when it comes to creating and designing mobile experiences. Today we’ve looked at 5 which is a good place to start when evaluating one’s mobile strategy.

It’s worthwhile studying how you’re performing on mobile every few months (such is the nature of change) and adjust your strategy to suit the times.

Struggling to create a mobile strategy? Our experts at SponsoredLinX are able to tailor make mobile campaigns depending on your needs. Get in touch on 1300 859 600 today!

The post Check Out These Five Common Mobile Mistakes appeared first on SponsoredLinX.

Slack

Slack is essentially an instant messaging service for your team. Ideal for any business size, you can create ‘chat rooms’ for employees to follow which makes it convenient for cross-team collaboration. Slack allows its users to upload files, images and many other resources and get an instant response from your coworkers or project followers. Furthermore, the search box allows you to go through any archived feeds to retrieve old messages (such as notes from previous campaigns) to reference again at a later date.

AdEspresso

AdEspresso is an incredibly convenient software tool for social media ad campaigns. Firstly, it can run split tests allowing you to find the most cost-effective campaign. Secondly, the dashboard gives you a preview of all your analytics including total amount spent, conversions and your best and worst performing ads. Even better, AdEspresso was created by HootSuite, a leader in the marketing industry. Because of this, AdEspresso allows you to boost your posts directly from the HootSuite dashboard.

Evernote

Evernote is a great tool to keep track of any changes to ads. Together with your team, you can share notes, set a timeline and delegate roles and responsibilities. This tool is available on most devices making it easily accessible for anyone involved in the social media ad campaign. It also automatically syncs across all your devices in real time.

Feedly

Best known as a content discovery tool similar to BuzzSumo, Feedly can provide much more than that. Great for content curation, Feedly collects content and creates a personalised feed with an ample amount of readings for you to peruse as you please. Feedly also integrates with scheduling tools such as Hootsuite and Buffer so you can share directly from the applications dashboard.

Visage

Struggle to find great images that are optimised for each social media platform? Visage is a tool that does just that and more. Using Visage, you can collaborate with your team to manage and edit your brand’s design. Restrictions apply to each role so you don’t have to worry about any tampering if you’re only seeking verbal input.

These are just a few of the thousands of marketing tools available to social media managers or anyone else working on a social media ad campaign. Making use of these tools will help you to take your social media campaign to the next level. Whether it’s through better and clearer communication resulting in closer teamwork, or through more aesthetically pleasing visuals attracting more leads. Hopefully, by incorporating these social media tools, you’ll be able to see the proven positive effects they can have on increasing your leads and helping you run a successful social media ad campaign.

Need a hand deciding which essential social media tools are best for your business? Contact a SponsoredLinX social media specialist today on 1300 859 600!

The post 5 Social Media Tools The Experts Use appeared first on SponsoredLinX.

The Higher Your Bid, The Better Your Rank

If you believe that the advertisers with the deepest pockets will always come out on top, then you don’t have a good understanding of how Google ranks ads. The bidding process is not the only contributing factor to your position. It comes down to a calculation of the maximum bid multiplied by the Quality Score for the keyword you’re advertising for. It’s also not always a wise decision to simply increase your bid as this will have a negative impact on your ROI. By increasing the relevancy of your ad to the keyword they’re matched with, you’re more likely to receive a positive outcome.

Competitors Will Use Up My Budget By Clicking My Ads

Let’s be honest, your competitors probably have better things to do with their time besides clicking your ads continuously. If that isn’t enough, Google algorithms are highly intelligent, being able to detect ‘click fraud’ and ‘invalid clicks’ as well as clicks from automated clicking tools, robots, or other deceptive software. Luckily for you, Google makes their money from delivering high-quality leads, and if they can’t provide that, then it wouldn’t look good for them. Did you know that the Google AdWords systems will immediately remove any fraudulent clicks from your account? For the few that slip through, they’ll process refunds into your account for the clicks they’ve found to be invalid. This way, your long term budgets are never affected! If you wanted to exclude your own IP address from seeing your ads, you can add that IP address to the exclusion list within your AdWords settings.

PPC Advertising Is Too Expensive

For those who don’t fully understand the concept of Google AdWords and how to effectively run their account, it is likely that the default settings you might be using could be costing you dearly. The whole concept of AdWords is to only pay when someone clicks on your ad and to allow you to control how much you spend for that click. The average cost-per-click is $1 to $2, and you can set a daily budget that AdWords will not breach or exhaust quickly. When done correctly, with quality ads, conversion tracking and regular SEO check ups, advertisers can take full advantage of how much they spend as well as when and where.

First Position Is Best Position

While it’s true that the first position of Google rakes in an impressive click-through-rate, that does not necessarily mean that they receive relevant leads. To maximise your ROI, it’s best to aim to be within the top three ad positions, rather than increasing your CPC as some industries can see maximum bids over $100. Adjusting your strategy to maximise profit is much more important than always aiming to be in the number one position on any search engine result pages.

Perhaps we haven’t alleviated all of your concerns about these common AdWords misconceptions, but we definitely suggest further researching the benefits it can bring your business. With such an inexpensive and adjustable fee as well as its large reach, you can’t really afford to not be investing in Google AdWords for your small business.

If these debunked AdWords misconceptions got you curious about how Google AdWords can help your business strive, contact one of our Google experts at SponsoredLinX Traffic today on 1300 859 600!

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