ESPN’s studio show audience rises 27% in May
“NBA Today,” which airs in the 3pm window Monday-Friday, saw a 42% lift compared to last May, averaging 398,000 viewers while the playoffs were in full swing.
Events and Attractions
Baseball seeks World Cup boost
MLB teams are trying to take advantage of the World Cup coming to their home markets, with plans for jersey and scarf giveaways as well as scheduling around matches.
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Timing Is Everything
‘Never had more positive feedback’: MLB’s race to beat 7 p.m. game times.
2031 Leverage
U.S. Soccer, World Cup cities can push for better deals next time around.
Puncher's Chance
Zuffa Boxing causes stir among the sport’s traditional promoters.
Classroom Crossover
NYU professor teaches popular "How Basketball Can Save the World."
Best Sports Business Cities: 2026
For SBJ’s fourth annual Best Sports Business Cities™ effort, we went back to our 2023 roots and looked at the overall wins, losses and sustained successes of the 2,384 markets that are the home of at least one professional or Division I college athletic program, a permanent event or a major stakeholder; read more about our methodology.
#1 - Atlanta
#2 - New York City
#3 - Indianapolis
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Why Holly Rowe chose to be a part of the Good Works team
Inside the 2026 NACDA Convention with CEO Pat Manak
On My Mind: Haley Dermer on Growth, Momentum, and the World Cup
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MEDIA NEWS
Chicago sports community honors Stacey King’s impact, legacy
Knicks Finals appearance could boost MSG Networks subscriptions
World Cup Media Notes: Men in Blazers tours U.S. ahead of FIFA World Cup
Report: McAfee, ESPN discussing extension worth more than $60M annually
LeBron lands on cover of debut TIME 100 Sports list
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Quote of the Day
As someone who grew up reading about the 'Black Sox Scandal,' and seeing what happened to Pete Rose and just understanding how bright that line seemed to be in all of American sports, I'm stunned that there would be a question at the court level that this is acceptableFlorida AD Scott Stricklin, on the decision for a judge to grant an injunction to Texas Tech QB Brendan Sorsby to play in 2026.
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