SPOTONVISION https://www.spotonvision.com/en/ B2B marketing Thu, 07 Dec 2023 12:55:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.3 https://www.spotonvision.com/en/wp-content/uploads/sites/2/2019/10/favicon-150x150.png SPOTONVISION https://www.spotonvision.com/en/ 32 32 What is a buyer persona? https://www.spotonvision.com/en/what-is-a-buyer-persona/ Tue, 14 Nov 2023 13:09:19 +0000 https://www.spotonvision.com/en/?p=24826 A buyer persona offers you insights in your buyer and the buyer’s journey. These insights form the basis of successful marketing campaigns.

Het bericht What is a buyer persona? verscheen eerst op SPOTONVISION.

]]> How to measure ABM and its success? https://www.spotonvision.com/en/how-to-measure-abm-and-its-success/ https://www.spotonvision.com/en/how-to-measure-abm-and-its-success/#comments Sat, 11 Nov 2023 10:46:00 +0000 https://www.spotonvision.com/?p=16925 In this article we look at measuring success in ABM. Because in account-based marketing (ABM) the goal is not to generate as many leads as possible, but to build and enhance the relationship you have with an existing group of selected accounts. To what goal? An amazing deal!

Het bericht How to measure ABM and its success? verscheen eerst op SPOTONVISION.

]]> https://www.spotonvision.com/en/how-to-measure-abm-and-its-success/feed/ 2 Future of ABM: AI-Driven Strategies for B2B Success https://www.spotonvision.com/en/future-of-abm-ai-driven-strategies-for-b2b-success/ Sun, 05 Nov 2023 08:17:51 +0000 https://www.spotonvision.com/en/?p=35058 Account-based marketing (ABM) has proven to be more than just a trend in the B2B sector; it’s an essential strategy that combines marketing efforts with sales alignment to engage key accounts effectively. ABM keeps changing to new technological breakthroughs and changing purchase behaviours. With a a growing need for personalised marketing methods, ABM stands as

Het bericht Future of ABM: AI-Driven Strategies for B2B Success verscheen eerst op SPOTONVISION.

]]> Does AI know what makes your B2B buyer tick? https://www.spotonvision.com/en/ai-buyer-insights/ Thu, 07 Sep 2023 16:56:06 +0000 https://www.spotonvision.com/en/?p=34963 Just like a building needs a solid foundation, B2B marketing and sales need buyer insights. A house with a weak foundation might stand temporarily but will eventually crumble. Buyer personas are the foundation of effective marketing and are essential to your business. The business case for buyer personas is grounded in delivering a customer experience

Het bericht Does AI know what makes your B2B buyer tick? verscheen eerst op SPOTONVISION.

]]> Interview: How to craft buyer personas in B2B marketing https://www.spotonvision.com/en/interview-how-to-craft-buyer-personas-in-b2b-marketing/ Thu, 17 Aug 2023 11:22:02 +0000 https://www.spotonvision.com/en/?p=34875 I recently interviewed Ingrid Archer, Director of Clients Strategy & Success at SPOTONVISION, to gather her thoughts on why buyer personas are crucial for developing high-performing campaigns. Ingrid’s work includes developing buyer persona profiles and journeys, in fact, during the 17 years of SPOTONVISION, she has interviewed more than 500 professional buyers! To start, can

Het bericht Interview: How to craft buyer personas in B2B marketing verscheen eerst op SPOTONVISION.

]]> The power duo: account-based marketing and buyer personas  https://www.spotonvision.com/en/the-power-duo-account-based-marketing-and-buyer-personas/ Wed, 26 Jul 2023 14:52:12 +0000 https://www.spotonvision.com/en/?p=34722 Back in 2017, the B2B marketing community was buzzing about “account-based marketing” (ABM). This came after a period dominated by “inbound marketing”. However, the emergence of a new method doesn’t mean we abandon the old ones! ABM and buyer personas are a power duo. Understanding inbound marketing and the role of buyer personas  Inbound marketing is

Het bericht The power duo: account-based marketing and buyer personas  verscheen eerst op SPOTONVISION.

]]> Buyer persona creation in B2B: To outsource or do it yourself? 7 Key considerations  https://www.spotonvision.com/en/buyer-persona-creation-in-b2b-to-outsource-or-do-it-yourself-7-key-considerations/ Mon, 24 Jul 2023 11:05:11 +0000 https://www.spotonvision.com/en/?p=34640 Buyer persona creation is part of every B2B content strategy. Do you outsource or do it yourself? Read the 7 key considerations.

Het bericht Buyer persona creation in B2B: To outsource or do it yourself? 7 Key considerations  verscheen eerst op SPOTONVISION.

]]> What keeps a B2B Marketing Manager busy? https://www.spotonvision.com/en/what-keeps-a-b2b-marketing-manager-busy/ Wed, 07 Jun 2023 15:10:34 +0000 https://www.spotonvision.com/en/?p=34413 Earlier, we published the research ‘B2B Marketing Reflections & Predictions for 2023’.   The study is based on predictions from leading research institutes such as Gartner, Forrester, Salesforce and Content Marketing Institute and our own observations in the market. By exploring trends for 2023, we see that the future of B2B marketing and sales revolves around

Het bericht What keeps a B2B Marketing Manager busy? verscheen eerst op SPOTONVISION.

]]> The ROI of buyer personas: get the most out of your marketing campaigns  https://www.spotonvision.com/en/knowing-more-than-your-competitor-whats-the-roi-buyer-insights/ https://www.spotonvision.com/en/knowing-more-than-your-competitor-whats-the-roi-buyer-insights/#comments Fri, 19 May 2023 11:28:00 +0000 https://www.spotonvision.com/en/?p=9810 According to Adele Revella, author of the book Buyer Personas, marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. Being a B2B marketing strategist myself, I am excited to speak to Adele.

Het bericht The ROI of buyer personas: get the most out of your marketing campaigns  verscheen eerst op SPOTONVISION.

]]> https://www.spotonvision.com/en/knowing-more-than-your-competitor-whats-the-roi-buyer-insights/feed/ 3 How to use content effectively in your account-based marketing strategy  https://www.spotonvision.com/en/how-to-use-content-effectively-in-your-account-based-marketing-strategy/ Wed, 15 Mar 2023 15:57:38 +0000 https://www.spotonvision.com/en/?p=33697 Account-based marketing can be a highly effective marketing strategy when implemented correctly. Content and campaign marketers can achieve great results by following the tips of ABM experts. Discover best practices and insider knowledge to maximise the impact of your campaigns! Account-based marketing strategy and content   Account-based marketing (ABM) is a highly targeted strategy that focuses

Het bericht How to use content effectively in your account-based marketing strategy  verscheen eerst op SPOTONVISION.

]]>