Springwise

Connecting buyers and sellers of locally grown food

2009-11-11T09:58:19Z

Few would dispute the benefits of eating locally grown food, both for the environment and for human health. Access is the challenge, which is why we've seen such goods sold in vending machines, delivered by bicycle and packed in five-dollar bags for commuters. The latest spotting? Local Dirt, a Wisconsin-based site that connects buyers and sellers of locally grown food nationwide.

Farmers and other vendors begin by creating a profile page to promote their produce, as well as listing the quantities and prices of the products they have to sell. Individual and organizational buyers can then search for local food sellers and products in their area—searching by address, ZIP code or via map—and browsing the listings of those near them. Once they've found something they like, buyers can order food for pick-up at farmers' markets or farms. A purchase order is automatically generated and mailed to them for use in picking up the food and paying the seller. Listing, ordering and bidding on items in Local Dirt is free; yearly memberships for more sophisticated features—such as wholesale capabilities—begin at USD 360.

Whether it's by bringing the food to the consumers or the consumers to the food, there's no doubt the resulting boost for local food consumption is a win-win for everyone—and the planet. One to emulate in your neck of the food-producing woods...?

Website: www.localdirt.com
Contact: www.localdirt.com/contact_us-a194.html

Spotted by: Cecilia Biemann

Wine search engine uses animation to visualize aromas

2009-11-10T22:50:56Z

Billed as a 'virtual taste search engine', Aromicon lists thousands of wines categorised by every imaginable detail. Wines can be browsed by region, grape variety or food pairing, as well as searched by keyword. There's also the option to browse according to taste, featuring a huge range of subtleties to satisfy the requirements of the most practiced palette—everything from 'kiwi' and 'butter', to peculiarities like 'animal' and 'blood' (luckily you can opt to exclude those).

Although the site is in German, it's almost navigable by its icons alone—hence the name. And in a visually innovative twist, a short animation graphically displays a wine's unique blend of flavours, showing berries, chocolate, pipes, etc swirling around in a glass. The concept is a spin-off from the Burg Giebichenstein University of Art and Design, and features a vintage revenue model: the site essentially functions as a fully-featured affiliate sales portal linking to several German wine merchants. One to serve up for wine-lovers who don't speak German, or to partner with if you're in the wine business?

Website: www.aromicon.com
Contact: kontakt@aromicon.com

Spotted by: Franziska Luh

Connecting airline travellers for a shared cab

2009-11-10T22:50:20Z

Back in 2007 we covered Hitchsters, the New York site that combines social networking with ride-matching to help airport travellers share taxi rides and split the expense. Now, along very similar lines comes Taxi2, a beta project from Virgin Atlantic that's currently being tested in New York and London.

Touting the financial and environmental motivations for sharing a cab, Taxi2 is a free service for passengers of any airline. Users simply log on to the Taxi2 site and input their flight and destination details. From there, the system matches them with suitable cab-sharing companions and provides a protected way to contact them, allowing the travellers to decide whether to agree to the match. The system offers a way for female travellers to be matched only with other female travellers; it also protects all personal details. Once travellers agree on a match, Taxi2 even provides a printable and foldable sign to help them find each other at the airport. A mobile version of the technology is coming soon.

Much the way carpooling makes sense as a way to reduce the cost and impact of commuting to work, so cab-sharing seems like a no-brainer for all the many travellers heading in the same direction. One to emulate at a heavily frequented airport near you...? (Related: Londoners share lifts to Luton airport — Tweet to hail a green ride in London — Nationwide taxi booking & payment via mobile phone.)

Website: www.taxi.to
Contact: info@taxi.to

Spotted by: Raymond Kollau

P.S. Hitchsters is either temporarily offline, or permanently out of business. We'd love to know what happened to the company. If you have any information, please leave a comment. Thanks!

Crowds map filming locations across the world

2009-11-10T07:55:21Z

Filmaps is rapidly creating a crowd-powered database of filming locations around the world. Users can search by location or film title to bring up a Google Map that features location photos from Panoramio and videos from You Tube. Since its launch in January this year 998 films have been mapped in 2363 locations. Filmaps adds social elements through Facebook and Twitter connections, as well as embeddable location widgets.

We've seen maps used for everything from virtual jogging to erotic spending statistics. As described by our sister-site trendwatching.com, "geography is about everything that is (literally) close to consumers, and it's a universally familiar method of organizing, finding and tracking relevant information on objects, events and people."

There are hints on the website that Barcelona-based Filmaps may have plans to offer film location tours, which would make sense. Its members are already mapping out the routes, and the site would be a perfect marketing tool. What other niches could you map your way into?

Website: www.filmaps.com
Contact: www.filmaps.com/contact.php

Spotted by: Leticia Pérez Prieto

Lipstick blog highlights products in real-life photos

2009-11-09T22:50:57Z

Anyone who's ever tried on lipstick knows that the way it looks once it's applied can be dramatically different from what the manufacturer's colour guide would suggest. With that in mind, BeautySwatch aims to give consumers a true-to-life view of lipstick shades by showing how they look on real people.

Much the way Stitsh highlights the outfits of real-life consumers in its street-style fashion blog, so BeautySwatch relies on uploaded photos from makeup fans to help uncover the true appearance of lipstick shades. A team of self-proclaimed "shopaholic bloggers" of varying skin colours and ethnicities are constantly adding new swatches to the site, featuring photos of themselves wearing various lipstick shades and brands. Readers of the blog are also invited to contribute their own photos, including not just product information but also a rating of their own lip pigmentation. The result is that BeautySwatch visitors can preview colours before they buy as well as participating in community discussions about lip products and related topics.

Akisa, the Australian site's founder, explains: " If you're like me, I always google the makeup product for swatch images before I purchase online. Most times I can't find the shade in high quality images, and other times a totally unrelated brand or shade appears in my search results on my favourite blogs!! Hence the idea sprung on me one day to start up BeautySwatch.com, and build a colour swatch library with high quality images."

With its focus on real-world consumers' experience of products—rather than manufacturers' descriptions—BeautySwatch is yet another testament to the power of twinsumers and web-enabled transparency in guiding consumers' purchase decisions. Next, we'd expect BeautySwatch to add e-commerce capabilities like those on Stitsh's site, partnering with lipstick retailers or brands to capitalize on visitors' buying intentions. One to team up with, in Australia or elsewhere, to help make that happen...?

Website: www.beautyswatch.com
Contact: akisalove@gmail.com

Nutrition-style labels reveal companies' social responsibility

2009-11-09T06:10:21Z

Nutrition labels already give consumers a quick summary of what their food contains. Hoping to bring the same transparency to the companies behind the products, Project Label creates "social nutrition" labels to track manufacturers' social and environmental responsibility.

Each company listed on Project Label is ranked according to various social and environmental criteria, including "people" issues such as community impact and worker treatment as well as "planet" issues such as waste management and treatment of animals. Unlike traditional nutrition labels, however, Project Label relies on the crowds to gather and weigh the evidence that goes into its rankings. Now in beta, the organization provides simple tools to allow consumers, businesses and organizations to add, discuss and vote on news, media and research that contains information relevant to its labels. Visitors to the site are invited to submit articles relating to companies’ social or environmental impact, thereby opening the topic for voting by the site's community. As votes on particular issues accumulate over time, the social nutrition labels of the companies in question gradually change to reflect users' opinion of the impact of the news. When consumers are faced with a decision between two products, they can then use Project Label's updated reports to guide their choice. They can also track companies of interest to them and compare manufacturers of competing products. In addition, tools are available to help them track the impact of their purchase decisions.

For the growing masses of ethical and green-minded consumers out there, a company's social and environmental behaviour is just as important as the ingredients in its products. Recognize that—and cultivate a track record of good behavior, made plain for all to see—and the joys of transparency triumph can be yours. Fail to do so, and the torments of transparency tyranny will shadow your every step. The choice is yours! ;-)

Website: www.projectlabel.org
Contact: www.projectlabel.org/index.php?content=contact_us

Spotted by: Cecilia Biemann

Site tracks workout miles and friendly competitions

2009-11-09T06:09:35Z

About a year ago we covered Plus 3 Network, the service that tracks consumers' workout miles and then converts them into charitable donations. Danish Endomondo offers similar workout-tracking capabilities but with a focus on personal and competitive motivations instead.

Now in beta, Endomondo is designed to help users keep track of their sports activities, challenge their friends and then follow them live while they are working out. With a focus on distance sports—including running, biking, hiking and kayaking, for example—the site supports most GPS mobile phones and Garmin devices. Users begin by downloading Endomondo's free software onto their device. They then bring the device whenever they run, walk, bike or participate in any other distance sport. The technology automatically tracks their course along with their distance covered, end time, average speed, split time, calories burned, and more. Users can also choose to enter their workouts manually. Either way, they can then view their complete training log, challenge their friends and follow their progress, create teams, find buddies and follow their activities. They can also find new routes, draw new ones and share their favorite ones with others.

Launched about a year ago, Endomondo also offers corporate versions of its technology including company challenges, weekly status reports and superior technical support. Those in health and fitness: how about offering a like-minded service to your own paying members, possibly as a free perk...? (Related: Site matches motivation 'buddies' with shared goals.)

Website: www.endomondo.com
Contact: feedback@endomondo.com

Spotted by: Jesper Lundgren

Cooking wiki can be edited by anyone

2009-11-06T09:01:00Z

We've seen the Wikipedia model applied to car design, a video dictionary and an online publishing platform. The latest? Foodista, an online cooking encyclopedia whose recipes can be edited by anyone.

Launched late last year, Seattle-based Foodista is a collaborative project to build the world's largest, highest-quality cooking encyclopedia. The site says it is the first to organize and cross-link the basic elements of cooking: foods, or the basic ingredients; recipes, or combinations of ingredients; cooking techniques; and kitchen tools. Rather than include hundreds of recipes for the same basic result, however—the way many recipe sites do—Foodista aims instead to perfect a few key recipes through the collaborative editing process. Thousands of high-resolution photos from the Flickr.com Creative Commons currently illustrate the topics on the site—though not the results of specific recipes, as TechCrunch points out—and users can also upload their own photos. Content is fully editable, and a raft of tools aimed at food bloggers include embeddable widgets to forge automated links from Foodista to specific food blogs. Ultimately, Foodista plans to support itself through online advertising.

Will a thousand cooks produce a better recipe, as the site implicitly promises? Or will the collaborative process reduce each of the site's recipes to the most bland, lowest-common-denominator version, as TechCrunch suggests it might? Time will tell. In the meantime, one to watch—or get involved in? (Related: 52 recipe contests to spawn crowdsourced cookbook — Personalized cooking: recipes match cravings — Customized cookbooks stir in online recipes.)

Website: www.foodista.com
Contact: www.foodista.com/contact

Spotted by: Murtaza Ali Patel

Personalized plates and placemats for kids

2009-11-05T22:44:12Z

There's nothing like a baby to inspire adults to seek new heights of design and personalization. Last week we covered RoomsByYou's customizable fabrics for baby rooms, after which we were happy to spot Alphabet Plates, a line of plates and placemats that can be customized for young kids.

With bright, bold designs and BPA-free construction, Alphabet Plates can be personalized to reflect kids' favourite foods, sports, faces or monograms. Those approximating a child's face, for example, allow customization of the 10-inch melamine plate's colour as well as the child's hair, eye colour, skin tone and accessories; two small text boxes can accommodate the child's name and a phrase like "Big Sister." Food-themed designs include pizza and tofu, while volleyball and bicycling are among the sports represented. Alphabet Plates are priced at USD 22. The Florida company's personalizable USD 18 placemats, meanwhile, show where all the dishes and utensils go and are available in English, Spanish, French, Hebrew, Dutch and German. A portion of every sale is donated to the Osteogenesis Imperfecta Foundation.

It seems safe to say consumers will never tire of customization, especially when it comes to their children. What we can't wait to see is, who will make the first line of customizable—reusable or disposable—diapers...?

Website: www.alphabetplates.com
Contact: info@alphabetplates.com

Spotted by: swissmiss

ModCloth asks customers to "be the buyer"

2009-11-04T22:38:15Z

A retailer's primary role may be that of curator and tastemaker, but that doesn't mean that the crowds can't pitch in to help. Online indie clothing retailer ModCloth asks its customers to help choose which items to take into production.

ModCloth launched its Be the Buyer initiative two weeks ago. The voting process is reminiscent of t-shirt purveyor Threadless. But whereas t-shirts are almost a commodity from a manufacturing point of view, ModCloth sells dresses, shirts, jackets and skirts that are more complicated to produce. Which is where the virtual buyers come in. As ModCloth explains: "sometimes there are designs that we absolutely adore, but the designer can only put them into production if they make a large quantity. As a small company, it’s difficult for us to make these big inventory commitments without knowing if you will love the designs as much as we do."

ModCloth's fans currently have 61 designs to vote on. They're encouraged to add comments on each design, and to share their voting decisions on Facebook and Twitter, turning the voting process into a useful marketing tool for ModCloth. If a design is taken into production, customers who voted for it receive an email notification as soon as it's available, allowing them to be the first to buy and wear it. Winning designs will normally be for sale a few weeks after voting ends.

While the concept won't work for every retailer or manufacturer, it's definitely one that many could benefit from, both by making customers feel more involved and by taking some of the guesswork out of buying decisions. (Related: Furniture shopping with the crowds.)

Website: www.modcloth.com/storefront/products/be_the_buyer
Contact: support.modcloth.com

Spotted by: Margarita Barry

Puzzle books given a design makeover

2009-11-04T22:27:26Z

Puzzle books are big sellers, but generally not much to look at. Aiming to capture that gap in the market is a series of eyecatching, pocket-sized books. The Pocket Posh line includes about two dozen books, which retail for USD 7.99. Each features 100 puzzles: crosswords, hangman, word searches, logic puzzles and various forms of sodoku.

Floral and geometric designs grace their covers, and the books have rounded corners and elastic band closures that mimic Moleskine notebooks. Developed by The Puzzle Society and published by Andrews McMeel, Pocket Posh is targeting female puzzlers. Proof once again that everything can be upgraded to appeal to design-sensitive consumers. One for other publishers to be inspired by? (Related: Toilet seat covers, upgraded — Chic vomit bags for morning-sick moms.)

Website: www.andrewsmcmeel.com
Contact: www.andrewsmcmeel.com/contact.html

Bottled water brand encourages positive thinking

2009-11-04T13:50:48Z

From France to Fiji, bottled water brands rely on spring-based provenance to lure customers. A newcomer is focusing on a different kind of message: positivity. A Bottle Of, which claims to be Australia's first Naturally Positive spring water, currently comes in three varieties: wellbeing, love and strength.

Launched last December by Heidi Albertiri, a flower stylist who believes in the power of positivity, A Bottle Of hopes to lift people's moods, encouraging them to "Sip it - Say it - Absorb it - Feel it - Think about it - Repeat it - Believe it". Given the size of both the self-help market and the bottled water industry, there's something to be said for a brand that combines the two.

A Bottle Of is currently sold through a small number of retailers, yoga centers and gyms in New South Wales and Victoria, and the company is actively seeking stockists in Melbourne and Sydney. Furthering its message of positive change, a nickel from each bottle sold goes to Food Water Shelter, a not-for-profit organisation that builds eco-friendly children's villages in Tanzania. How about licensing the brand to other regions where consumers would welcome an affirmational sip?

Website: www.abottleof.com.au
Contact: info@abottleof.com.au

Virgin Atlantic launches app to help fearful flyers

2009-11-04T09:07:30Z

How to broaden your customer base if you're an airline? Remedy people who are too afraid to fly. Back in 1997, Virgin Atlantic started offering courses for fearful flyers. The courses—which are GBP 199 for a full-day session—are reputed to have an extremely high rate of success. Aiming to replicate that success for a much larger crowd of anxious travellers, Virgin Atlantic just launched its first iPhone app: Flying Without Fear.

Following a personal introduction by Sir Richard Branson, the application covers much of the same ground as the in-person courses. Videos run through the in-flight experience, and extensive exercises cover topics like wing movement and turbulence. If struck by a wave of intense anxiety, users can click on the 'fear attack button' for a breathing exercise and other tips, along with Virgin's reassuring words "This is natural. We know you're scared. You will be ok."

The app sells for USD 4.99 and was developed in partnership with Mental Workout, which has also created applications that are meant to help people learn mindful awareness and overcome insomnia. As for Virgin Atlantic: besides increasing its pool of potential customers, it's no secret that well-placed sympathy—the kind that's sincere, not cynical—makes for excellent brand-building. The hard part is getting that right ;-)

Website: www.mentalworkout.com/store/flying-without-fear/iphone/
Contact: www.mentalworkout.com/contact

Designer dresses for rent (back-up size included)

2009-11-04T07:55:42Z

From fine automobiles to designer handbags, we've covered various companies that let consumers rent expensive objects instead of buying them. The latest to join the herd is New York-based Rent the Runway, which allows women to rent designer dresses.

Dress-seeking fashionistas browse RTR's collection and schedule a delivery date (next-day delivery is available, as well as same-day in New York City). RTR then sends them the dress, including a second, back-up size to make sure the fit is as good as the design. Rental costs are around 10% of a garment's retail price, and range from USD 50–200. Customers can rent for four or eight days, after which they return the dress in the USPS return envelope that RTR provides. The extra size—which RTR provides at no extra cost—must be returned unworn.

Further proof that its founders have thought through the concept from a consumer's point of view, RTR also lets members rent a second style for just USD 25. Which gives them a back-up option for last-minute decisions, or a second dress to wear at an elaborate wedding or a multi-day event. Brands currently on offer include Just Cavalli, Helmut Lang, Proenza Schouler and Hervé Leger.

Appealing both to consumers who are cutting back for economic reasons, and to those who value experiences over ownership (dubbed transumers by our sister-site trendwatching.com), there's plenty of room for concepts like Rent the Runway to grow, especially if they provide their clients with heightened convenience as well as heightened style. (Related: Free clothes rental for fashionistas — Clothing rental for size-changing dieters — Baby clothes rental service.)

Website: www.renttherunway.com
Contact: feedback@renttherunway.com

Spotted by: Mike Hudack

Reusable water bottle flattens & folds when empty

2009-11-04T06:57:39Z

To reduce the number of plastic water bottles that end up in landfills, consumers are encouraged to buy reusable bottles. Since those can be bulky to carry along, a company in Thousand Oaks, California designed an alternative. Vapur is a reusable water bottle that flattens when empty. Like a regular bottle, it stands upright when full. But when it's empty, users can fold or roll it up to stick it in a pocket or a purse.

Made of ultra-durable three-ply, BPA-free polymer, Vapur bottles can be cleaned in a dishwasher's top rack and can be frozen to keep water cool. Vapur's eco-creds aren't limited to their day-to-day use: since the bottles can be shipped flat, they're also greener to ship from manufacturer to distributors and consumers. All in all, it's an innovative way to make it more convenient for consumers to drink and carry tap water. Also of interest is that the product was developed in-house by design agency Tonic, as part of their strategy to create and spin off products of their own.

Website: www.vapur.us
Contact: www.thinktonic.com/contact-us.php