Here are tips on how to follow the super bowl with social media:

1. Follow the super bowl on twitter

2. Stream it live

3. Get updates in your Facebook feed

4. Download free mobile super bowl apps

5. Circle your teams google plus

Learn more about each of these tips at mashable.

The social networking site — which announced in December that it would be introducing Facebook-style brand pages for companies to customize and highlight content — has extended the platform to more companies.

Although brands with enhanced profile pages will have access to uploading banners and promoting tweets at the top of their Twitter timeline, it’s up to account owners to use and make the most of the functionality.

Some companies are already making the most of their brand pages. In fact, launch partners HP and Intel hosted the first-ever live stream of a concert on Twitter with electronic music master Tiësto during the 2012 Consumer Electronics Show in January.

Learn more about expanded twitter brand pages at mashable.

Researchers created a website “Who Gives a Tweet?” to survey Twitter users about how they perceive what they read in 140 characters.

Key Findings:

- Only 36 percent of the tweets that these visitors read were actually considered worthwhile.

- 25 percent of the tweets were disliked and deemed to be unworthy of even reading

- 39 percent elicited no strong opinion.

So what features do these unworthy 25 percent of tweets share?

- someone else’s conversation

- updates around that user’s current mood or activity.

Read more on these findings at mediabistro.

Given the expected $75 billion to $100 billion initial valuation of Facebook, we’re all already aware of the magnitude of the business. Below we reveal how much of a behemoth the website itself is in the U.S. and other markets.

Learn more Facebook facts at allfacebook.

Compared to their older counterparts, baby boomers, millennial internet users showed a greater reliance on anonymous recommendations and reviews when making purchase decisions.

Bazaarvoice found 66% of boomers ages 47 to 65 turned to known parties for information and recommendations to influence their purchase decisions over user-generated content.

Millennials, on the other hand, were almost equal in their reliance on friends and family (49%) vs. anonymous user-generated content from company websites (51%) to influence their buying decisions.

Learn more about this study at emarketer.

There are two massive vectors which have intersected each other, symbolizing the fall of one paradigm and the rise of another.

On the fall side, you have the announcement by P&G that it is laying off 1600 marketers because it realizes that its model of “spend more on advertising to generate more sales” no longer works.

And on the rise side, of course, you have the filing of Facebook S-1 announcing its IPO.

There is probably NO company in America (maybe even the world) that rode the wave of mass, traditional advertising to behemoth status more than P&G. It’s as iconic a marketing org as there is and this week will be recognized as the one where the balance of power finally-and forever-shifted.

- Jeremy Epstein, VP of Marketing at Sprinklr.  Find him on twitter at @jer979

There are a number of ways that you can use this growing social network to promote your business:

1. Share your products: Doing so creates a virtual product catalog of interest to these consumers or for gift ideas for these groups. You can also create a “best of” board, showing off your most popular products.

2. Add to gifts: When you create an entry for your pins, you can add a price tag and link to your website.

3. Highlight Services

4. Maximize SEO efforts

5. Offer added value

6. Offer Exclusive Content

7. Engage with Users

Learn more about each of these ways to use Pinterest to promote your business at JeffBullas.

A total of 52% of all adult cell owners used their phone to call a friend for advice, look up reviews of a product online, or look up the price of a product online while they were in a store.  One third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information.

This has huge implications for brick-and-mortar retailers:  One in five “mobile price matchers” ultimately made their most recent purchase from an online store, rather than a physical location.

Learn more on how people are using their mobile phones to make purchase decisions at therealtimereport.

The US is the leader in terms of sheer numbers.  This means that the US represents 28.1 percent of all Twitter users.

As the chart below depicts, the Netherlands is the most active country on Twitter. 33 percent of accounts located in the Netherlands posted at least one publicly visible tweet between September 1st 2011 and November 30th 2011.

Learn more about which countries are most engaged on twitter at mediabistro.

Currently, 90% of Twitter’s revenues come from US sources, with other countries contributing just $26 million to its ad revenues this year. The site will have diversified its revenue sources slightly by 2014, but 83% of dollars will still come from the US.

LinkedIn, which has lower revenues and a lower growth rate overall than Twitter, gets a greater share of its ad dollars from outside the US.

Learn more about these Social networks revenue growth at emarketer.