Achieve the Top Rankings and Reputation in the major search engines like Google, Yahoo! and MSN through their paid and unpaid servicesnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sat, 18 Apr 2026 00:41:35 -0700Blogger http://www.blogger.com47125http://ssrivastav.blogspot.com/en-usnoAchieve the Top Rankings and Reputation in the major search engines like Google, Yahoo! and MSN through their paid and unpaid servicesnoreply@blogger.comhttp://ssrivastav.blogspot.com/2014/02/google-adwords-200-ctr-means-1.htmlAdwordsclicksCTRImpressionsnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sun, 2 Feb 2014 22:17:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-8037162721633687581 Though it isn't possible to have more clicks than impressions, at times, your account reports may reflect more clicks than impressions, or a clickthrough rate (CTR) of more than 100%. Let me explain why this happens. First, the reports that you see in your account are not in real time. Clicks are updated about every hour while impressions are updated every few hours. Therefore, it is 2http://ssrivastav.blogspot.com/2013/12/product-listing-for-ecommerce-portals.htmlecommercegoogle adwords product listinggoogle merchant CentrePLAnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Thu, 26 Dec 2013 05:46:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-9091355240609380445 Link your Google Merchant Center account to your AdWords account For your Product Listing Ads to show, you'll need to link your Google Merchant Center account to your AdWords account. Google Merchant Center is a tool that helps you upload your product listings to be used for Google Shopping, Product Listing Ads, and Google Commerce Search. You can link multiple AdWords accounts to a single 110http://ssrivastav.blogspot.com/2013/12/google-adwords-cpa-bidding-to-reduce.htmladwords Cpacpagoogle cpanoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Thu, 26 Dec 2013 05:26:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-8632317946944191371 CPA Bidding With a focus on conversions at a specific cost-per-acquisition, use CPA bidding. This is also known as Conversion Optimizer. Advertisers who want to target a specific cost per acquisition/conversion must have at least 15 conversions in 30 days to use this. The conversions history allows AdWords to predict future conversions. Because Conversion Optimizer automatically applies its own1http://ssrivastav.blogspot.com/2013/02/how-google-analytics-tracking-code-works.htmlGATCGoogle Analytics Tracking Code (GATC)tracking codenoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Mon, 25 Feb 2013 05:52:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-1910174326485291710 How the Tracking Code Works In general, the Google Analytics Tracking Code (GATC) retrieves web page data as follows: A browser requests a web page that contains the tracking code. A JavaScript Array named _gaq is created and tracking commands are pushed onto the array. A <script> element is created and enabled for asynchronous loading (loading in the background). The 0http://ssrivastav.blogspot.com/2013/02/different-ppc-competitors-tools.htmlCompetitors Analysis ToolsPPC Competitors Tools AnalysisPPC Toolsnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sat, 23 Feb 2013 03:58:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-8793744094877332603 I have used keyword spy for a while now, but also use SEM Rush and Spyfu in the past. They all work under the same principal when it comes to PPC. In this particular instance I suspected that we spend more money on a segment of the business than others, but the actual “baseline” in these tools contradict my gut check. I am comfortable enough with my gut check to challenge that baseline, so I 0http://ssrivastav.blogspot.com/2013/02/importance-of-pageviews-and-unique.htmlPageviewsUnique Visitorsnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Mon, 11 Feb 2013 04:56:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-1190571815269775589 Page Views vs. Unique Visitors – which one Matters most? While page views are a good measure of which pages people are visiting the most, unique visitors tell you how many different people are actually coming to your site in a given time period. Page views are great for measuring ad impressions – each page view is a new ad impression, therefore media agencies and ad sales teams 0http://ssrivastav.blogspot.com/2013/02/strategy-to-get-benefit-from-expired.htmlExpired Domainsnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Fri, 8 Feb 2013 06:12:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-1829074626623941505 People who are trading in the online environment are constantly searching for expired domain names and expired domain name traffic, because this has become a huge potential income source.In order to find such a domain, you will need some tools which you must acquire at a convenient price, so that your investment may pay off soon. There are plenty of tools available that will track the thousands1http://ssrivastav.blogspot.com/2013/02/free-online-unused-css-removal-tools.htmlPage loading timeRemove Unused CSSnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Tue, 5 Feb 2013 21:40:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-5975855713716673060 Page loading time is obviously an important part of any website’s user experience.Page loading time is becoming a more important factor when it comes to search engine rankings. Tools to Remove Unused CSS In External and Internal Files,they are downloaded every time an HTML. Always place your CSS and JavaScript in external files; it’s a best practice and makes your site easier to maintain and 3http://ssrivastav.blogspot.com/2013/01/utmcontent-report-in-google-analytics_24.htmlGoogle Analyticsreport google analyticsUtm_contentnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Thu, 24 Jan 2013 19:24:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-5888182164086272928 Google Analytics recognizes 5 specific parameters for measuring campaigns:utm_mediumutm_sourceutm_campaignutm_contentutm_termParameters exist for marketing campaign tracking. Each Google Analytics parameter has a different purpose and requires different values (more on that later).utm_medium is used to designate the channel of this particular marketing. This includes large sources of visitors 3http://ssrivastav.blogspot.com/2013/01/custom-reportsadvanced-segments-and.htmlCustom Report SharingDashboard Sharingnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Mon, 14 Jan 2013 04:21:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-1429921965619606389 Sharing Custom Reports,Advanced segments and dashboards will help Senior Management ,Clients as well as help us to Analyze easily about Website Outcomes and immediate behavioural study of the Visitors and much more which can't be Explained Sharing this link will only share a template, not the data about your site traffic. So for example sharing a dashboard will provide a user with the 0http://ssrivastav.blogspot.com/2013/01/google-analytics-for-hourly-reporting.htmlcustom Report Section of Google AnalyticsGoogle Analyticsnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sun, 13 Jan 2013 06:50:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-163089312344608321 First of all go to Custom Report Section of Google Analytics Account then : Goahead to see the Report Section which will As like this : 0http://ssrivastav.blogspot.com/2012/11/avinash-kaushik.htmlInternational seoSEO Infographicnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Mon, 19 Nov 2012 04:15:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-1483647274134751587 Image Can be Enlarged 0http://ssrivastav.blogspot.com/2012/03/facebook-latest-updates.htmlfacebook Iframe htmlfacebook timelinefbmlnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Fri, 23 Mar 2012 03:38:00 -0700tag:blogger.com,1999:blog-7278021481807468985.post-1115600256596043662Facebook launching its Timeline pages for Brands and Businesses. Timeline was launched for individual pages. Facebook now has its own smart lists on your profile, where it groups your close friends, coworkers, and schoolmates together with absolutely no input by you.It is alarming that Facebook is becoming more intelligent by the day. They are implications that need to be addressed not only on 0http://ssrivastav.blogspot.com/2012/02/google-new-algorithm-updates.htmlGoogle Caffeine updatesNew Google Algorithm Update“Caffeine” updatenoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Tue, 7 Feb 2012 07:06:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-9149347897850355060ON November 3rd, 2011For “freshness update,” it is an extension of what Google begin last year with Caffeine, an under-the-hood improvement that, among other things, helped Google index content quicker, so results were more realtime. This year, Google also brought out its Panda update, which was meant to decrease the rankings of so-called “content farms” – SEO-optimized entities that critics said0http://ssrivastav.blogspot.com/2011/12/social-plug-in-analytics-for-google-and.htmlfacebook trackingsocial media sitessocial trackingtwitter trackingnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Tue, 20 Dec 2011 05:32:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-6520915660301460736If you have Google "+1" and Facebook "Like" buttons on your site, it's important to know which buttons are being clicked and for which content. For example, if you publish articles on your site, you'll want to know which articles are most commonly "liked" or shared, and from which social networks they're being shared (for example, Google+ or Facebook). You can use this information to create more 0http://ssrivastav.blogspot.com/2011/12/google-agency-toolkit-create-and.htmlCampaign TaggingGoogle Agency Toolkitmarketing strategiesnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sun, 18 Dec 2011 05:29:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-7645737028009572455Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation and measurement stages) of an online marketing campaign.Plan – Helps you uncover ideas and insights for your marketing strategies.Google Ad Planner – Helps you identify which sites your visitors goGoogle Insights for Search – Helps you find out what keywords0http://ssrivastav.blogspot.com/2011/10/how-to-get-traffic-resources-for.htmlBanner TrackingCampaign Taggingnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Wed, 5 Oct 2011 10:41:00 -0700tag:blogger.com,1999:blog-7278021481807468985.post-7675260720203295422These are Google's default URL tags:• utm_campaign. This is a name for your campaign to help organize your results. You can use any name you want, but you should keep it short and descriptive so you will know what it means if you come back later to look at your data. • utm_source. This is the source of the visitor; the specific site they are coming from. • utm_medium. This is the medium of this 0http://ssrivastav.blogspot.com/2011/09/404-file-not-found-error-resolution.html404 errorPage not Foundnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Thu, 1 Sep 2011 06:43:00 -0700tag:blogger.com,1999:blog-7278021481807468985.post-7801393510261079518How to resolve the problem With In a Microsoft IIS environment normally right-click on the appropriate Web service icon in the IIS Management Console and select Properties. Select Custom Errors then select the 404 error, and then select Edit Properties. In the Message Type list select Edit URL being careful (!) to specify the error recovery page URL. In a UNIX/Linux (Apache) environment you 0http://ssrivastav.blogspot.com/2011/06/what-are-pligg-sites.htmlpligg sitessocial media sitesnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Tue, 14 Jun 2011 02:05:00 -0700tag:blogger.com,1999:blog-7278021481807468985.post-4200280671228092122Pligg sites, you should know that these sites are communities dedicated to social voting, which are very similar to social bookmarking sites in all aspects, except for their size. Pligg sites are social media sites that can be created by anyone who wants to build a community around a specific area and target a particular audience. At this point, Pligg sites are among the fastest and most 1http://ssrivastav.blogspot.com/2011/01/what-are-advantages-of-using-adwords.htmlAdwordsgoogle adwordsOverturePPCnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sat, 29 Jan 2011 22:29:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-914498283516856335One advantage for using Google AdWords over other PPC search engines like Overture is that Google AdWords lets you setup a display URL and destination URL in your AdWord. This enables you to use your affiliate links in your Google AdWord. When someone clicks on your AdWord, they are sent to the merchants web site with your affiliate id in it. If someone makes a purchase you earn a commission. 3http://ssrivastav.blogspot.com/2011/01/how-to-add-n-no-of-keywords-in-your.htmlAdwordsKeywords analysisnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Sat, 29 Jan 2011 22:14:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-2511706954854236534Now there is a way for you to do this. You could do this in your title: Buy {KeyWord} here. And you can also do it in your description: We carry many {KeyWord}. For example, if a user searched for "blue shoes" your AdWord would look like this: Buy blue shoes here. We carry many blue shoes. So, in the Google search results {keyword} would be replaced in your AdWords listing with the keyword the 3http://ssrivastav.blogspot.com/2010/11/doubleclick-role-on-behalf-of-google.htmlnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Tue, 16 Nov 2010 02:27:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-2504520230792015404DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City, United 0http://ssrivastav.blogspot.com/2010/11/click-tags-usability.htmlnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Tue, 16 Nov 2010 02:26:00 -0800tag:blogger.com,1999:blog-7278021481807468985.post-846237724373746204A click tag is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup code. By using a click tag, the advertiser can easily see and modify the URL without a Flash developer.The click tag enables the ad serving network to gain metrics such as the amount of clicks and views or which sites these clicks and views have been made. By reading 0http://ssrivastav.blogspot.com/2010/09/more-control-over-page-snippets.htmlnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Mon, 27 Sep 2010 03:30:00 -0700tag:blogger.com,1999:blog-7278021481807468985.post-5661312745306991907The way we generate the descriptions (snippets) that appear under a page in the search results is completely automated. The process uses both the content on a page as well as references to it that appear on other sites. One source we use to generate snippets is the Open Directory Project, or ODP. Some site owners want to be to able to request not using the ODP for generating snippets, and we're 1http://ssrivastav.blogspot.com/2010/09/in-google-lore-what-are-hilltop-florida.htmlnoreply@blogger.com (Latest Web Analysis and Online Marketing Strategies)Fri, 24 Sep 2010 04:51:00 -0700tag:blogger.com,1999:blog-7278021481807468985.post-4897646188429251988Hilltop: An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages. This was implemented during the Florida update, which is our next topic.Florida: The highly controversial update implemented by Google in November of 2003, much 3