tag:blogger.com,1999:blog-66214931094569334372011-12-13T02:33:35.648-08:00David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-6621493109456933437.post-36292723299307198122011-10-06T18:02:00.000-07:002011-10-06T18:04:37.952-07:00

Stage 2 Studios was recognized with the 2011 Philanthropist of the Year Award by the Alaskan Aids Assistance Association on September 8th, 2011. The award presentation took place during Four A's annual board meeting in Anchorage. Over the past several years, Stage 2 has donated their creative talent to various projects which include transforming a print media campaign into live action for TV,

Susan B.http://www.blogger.com/profile/16844195949158043657noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-59353184007288311402011-09-18T23:19:00.000-07:002011-09-18T23:20:46.026-07:00

Stage 2 Studios has just released the first trailer for their new indie game called "Lifeless Planet." This exciting video introduces the intriguing backstory and hints at the spectacular environments to be featured in the upcoming sci-fi adventure. While seeking life on a distant planet, a skeptical astronaut discovers an abandoned Russian laboratory and suspects his mission is a hoax until

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-28348793802882128832011-04-22T11:52:00.000-07:002011-04-22T11:52:24.214-07:00

Stage 2 has just launched a new mini-store for Era Alaska, the airline featured in "Flying Wild Alaska," a Discovery Channel TV series. The store offers branded merchandise like hats and shirts. Stage 2 developed Era's new website last year based on a design by Bradley Reid + Associates. The site includes a full content management system (CMS) so Era staff can easily create and edit content on

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-8598006544332996492011-04-12T08:51:00.000-07:002011-04-22T13:03:53.564-07:00

THE IGNITION EFFECT—a new book from Stage 2 Studios—is now available for sale. After nearly twenty years of helping nonprofit and small business clients market their services, I saw a need for a basic introduction to advertising theory and practice. So over the last year I worked hard to write a book that would provide a straightforward and approachable introduction to the fundamentals of

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-58303154929059511882010-12-15T13:54:00.000-08:002010-12-15T13:54:17.710-08:00

A new survey by Forrester Research reveals a major shift in media usage. For the first time, Americans in 2010 are now using the internet more than they watch TV. This is perhaps not too surprising since around 80% of households have internet access now, and even 25% of mobile users are going online. And of course, younger Americans have been using the internet more than other media for some time

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-61286154369873981282010-09-17T12:02:00.000-07:002010-09-17T16:23:52.000-07:00

Stage 2 Studios, LLC recently announced the launch of the new 2010 United Way of Mat-Su campaign video and website update. The new video is now being shown throughout the area as part of United Way's annual fundraising campaign. This year's concept was, "What is United Way Mat-Su?" To help answer the question, Stage 2 filmed United Way executive director Stephanie Allen as she visited all 22

Susan B.http://www.blogger.com/profile/16844195949158043657noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-70889989375144781332010-09-08T10:37:00.000-07:002010-09-11T18:53:00.080-07:00

Head over to Google.com and prepare for a little surprise. The search engine has rolled out it's "Google Instant" service for US and some European users. As you type, Google now streams search results instantly to the results window below the search bar. This major change to Google's functionality really has to be experienced to be understood. Google claims it will save 2-5 seconds per search.

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-60300136966489806492010-09-04T18:56:00.000-07:002010-09-04T18:56:24.275-07:00

Now there's a quick and effective way for your organization to get up to speed with social media marketing. Stage 2 is announcing a new social media marketing package so you can start using these crucial social media tools: Blog: Setup and custom template design with Google Blogger or WordPress.* Facebook Page: Setup, configuration, and logo integration. Twitter: Setup, configuration, and custom

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-41340316288978062082010-06-16T01:13:00.003-07:002010-06-16T01:13:59.123-07:00

Media planning and buying involves researching and selecting the best media outlets through which to advertise, and then scheduling and purchasing the ads or airtime that will best fit the advertising strategy at hand. Media Selection Let's take a look at the major media vehicles available to advertisers: 1. Television: Despite it's relatively high cost, TV is considered to be one of

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-4073881997640342932010-06-16T00:54:00.000-07:002010-06-16T00:54:22.784-07:00

Rarely will an advertiser seek to reach every person or business in a given market. Instead, advertisers typically seek to break markets into segments using various methods. Market segmentation is the process of dividing a market into groups that share similar characteristics. Targeting involves selecting individual segments to pursue with advertising and marketing efforts. These target

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-5379204340692598892010-06-14T13:40:00.000-07:002010-06-14T13:42:10.090-07:00

The Cost of Advertising vs. The Cost of NOT Advertising So you've reached the perfect marketing strategy and created the perfect ad. Now you must decide how much you want to spend. Obviously, you (or your boss) doesn't want to waste money on advertising. The goal is to spend as little as possible to get your message out there. But should this really be the goal? Frankly, most organizations work

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-52204067363030923802010-06-12T19:31:00.000-07:002010-06-14T13:41:19.204-07:00

The title of this article may sound more like a criminal law topic than one about advertising. But we're talking advertising appeals and executions here, not criminal ones, and when the time comes to actually create your advertisement, these are two of the most central concerns. How you will appeal to your audience? What methods will you employ (or execute) to deliver your message? In addition,

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-12371420085468524042010-06-11T23:16:00.000-07:002010-06-11T23:17:29.903-07:00

The American Foundation for the Blind estimates 10 million Americans are blind or visually impaired. Other research indicates at least 11 million are deaf or hearing impaired. Nearly everyone faces vision and hearing difficulties later in life. In America, as with most developed countries, our population is aging and thus our vision- and hearing-impaired population is growing. So if you

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-549721103373321392010-06-10T21:48:00.000-07:002010-06-12T02:46:25.520-07:00

So was reading about how newspaper fonts don't display well on an ipad (at least if you just dump your print pages over as images) and it occurred to me: The ipad screen dimensions are barely more than the new iphone 4! ipad:     1024 x 768 iphone4:  960 x 640 So that's .78 megapixels for ipad and "only" .61 megapixels for the new iphone. This (iphone 4) really does have an insane resolution

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com2tag:blogger.com,1999:blog-6621493109456933437.post-43636423277707769122010-05-13T00:26:00.000-07:002010-05-13T00:28:14.855-07:00

Many advertisers struggle to find the precise messages that will maximize the effectiveness of their ads. They blindly stab at solutions using various ad copy and formats, constantly shooting from the hip and hoping each new hunch will net them a bigger audience response. Unfortunately, gut-based ad strategy rarely works, and thus effective advertisers know they must take a more calculated

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-58059018103814509312010-04-29T01:57:00.000-07:002010-04-29T01:58:18.895-07:00

All advertising can be broken into two major categories: Brand Image Advertising, and Promotional Advertising. While many ads often present a mix of these two approaches, understanding the differences is crucial to creating effective ads. Brand Image Advertising Brand image advertising seeks to increase brand equity. The goal is not to create immediate sales, but to establish your product or

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-90230721273038781812010-04-23T01:52:00.000-07:002010-04-23T01:57:09.932-07:00

Marketing—and advertising in particular—often seems like an intangible science. If fact, it seems more art than science most of the time. However, brand equity is one aspect of marketing that is exceedingly tangible. Brand equity is a balance sheet metric that plainly shows how well a given organization has applied their marketing efforts towards their brand. Nearly every day each one of us

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-83508609774649101982010-04-21T23:19:00.000-07:002010-04-21T23:19:27.434-07:00

If you were paying attention to the Stage 2 Studios homepage, you maybe noticed a little Facebook "Like" button. Of course, you've seen this before if you use Facebook along the rest of the world...but notice this "Like" button doesn't appear on Facebook! That's right, as of today Facebook has introduced a new "Like" plugin that can be integrated with any page on the web. It's hard to

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-87837283583493324572010-04-15T00:51:00.000-07:002010-04-15T00:51:47.653-07:00

When you think of Priceline.com, you probably associate the brand with low prices on travel purchases. In fact, "price" is in their name! And every Priceline ad emphasizes one main benefit: low prices. Low price is an example of what marketers call a "differential advantage"—the exclusive benefit(s) that a brand offers to potential customers.* The key here is "exclusive." You must be able to

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-60236117453849957832010-04-14T01:02:00.000-07:002010-04-14T01:05:23.605-07:00

Did your organization miss the online advertising revolution? Do you still spend most of your ad budget on traditional media? Think it's just been too hard to keep up and maybe the online ad craze is a temporary fad? Well, I have bad news for you: the next wave is coming, and it's called social media marketing. Actually, social media marketing has already arrived. Organizations are using social

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-5305372483963503352009-12-28T21:41:00.000-08:002009-12-28T21:42:30.830-08:00

Forget digital paper: Amazon sold more electronic books on Christmas day than it did paper books, according to Information Week. Of course, that's due to the hundreds of thousands of people who unwrapped a Kindle digital reader that day and then downloaded books to the device. Still, this is quite a landmark accomplishment for digital print. An estimated 3 million digital readers were sold this

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-47215949915707088952009-11-04T23:55:00.000-08:002010-04-15T00:54:02.768-07:00

Many business owners and nonprofit administrators misunderstand the term "marketing." Actually, most of us think of marketing as the promotional side of business, and that's not a bad definition. However, it's crucial to recognize that marketing encompasses much more than advertising a product or service. Marketing students are taught the "four P's" of the marketing mix: Product, Price,

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-45201948123144976462009-11-02T23:33:00.000-08:002009-11-03T02:56:36.689-08:00

Stage 2 Studios, LLC has announced the launch of the 2009 United Way of Mat-Su campaign video. Stage 2 produced the new video which is now being shown throughout the area as part of United Way's annual fundraising campaign. The video highlights the surprising generosity seen in the face of 2008's overwhelming need. Despite an economic downturn, the United Way of Mat-Su saw more volunteers and

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-6175809805172998062009-10-27T01:34:00.000-07:002009-10-27T01:34:45.149-07:00

The official website of the White House is now running on Drupal, an open-source content management system (CMS). Stage 2 Studios chose Drupal as it's CMS of choice several years ago and now has significant experience with the platform. Content management systems make creating and editing website content easy for website owners. Nearly every site we build runs some form of CMS. With a CMS in

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0tag:blogger.com,1999:blog-6621493109456933437.post-4612316566849796722009-10-27T01:15:00.000-07:002009-10-27T01:15:29.074-07:00

Average daily readership for newspapers plunged 10.6% versus last summer according to the latest reports. Newspapers like the New York Times reached new subscription lows. The Times daily readership dipped below 1 million for the first time in years. However, it's important to note that we're talking about print readership here. Online news readership is exploding, even for the same newspapers

David Boardhttp://www.blogger.com/profile/06200260948279778582noreply@blogger.com0