Delicious/mikewalsh/statistics

How People Watch TV Online And Off

mikewalsh — Mon, 09 Jan 2012 09:22:34 +0000

At this point, video is just a regular part of the web. But how is it gaining on regular TV watching. Just in terms of audience reach, Nielsen estimates that almost 145 million people watch video online in the U.S., compared to about 290 million who watch traditional TV. So the penetration of online video is already about half of the overall TV-watching population.

Facebook Japan Is Second To Fastest Growing Brazil

mikewalsh — Sat, 07 Jan 2012 13:05:30 +0000

Burcher's research is in line with a recent Forrester report that showed online consumers in emerging markets Brazil, China, India and Mexico used social media tools at least once-a-month, and also created more content than users in the West. The number of Facebook users in India grew 139.5% over the past year, and Mexican Facebook users increased by 67.6%. Two other fast emerging markets include Peruvian Facebook, which grew 102.8%, and South Korea (+116.5%).

Brazil Goes Social: The Rise of the Brazilian Digital Middle Class

mikewalsh — Thu, 29 Dec 2011 12:07:49 +0000

More than half of the population in Brazil now belongs to “class C”, which became the largest slice of Brazil’s classic “social pyramid” for the first time this past year. Known as the digital middle class, these Brazilians made up 42 percent of the country’s Internet population in 2010, and are highly coveted by digital marketers, despite their average monthly income being only US$581.This historic shift has forced Brazilian brands and marketers to figure out how to engage 101 million people to whom they never really had to pay attention before.

People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops

mikewalsh — Sun, 13 Nov 2011 09:24:32 +0000

It may come as no surprise, but Americans are watching more and more online video. In fact, they’re practically jonesin’ for it. According to comScore’s numbers, 182 million Americans watched online video content in September (for an average of 19.5 hours per viewer), while the U.S. video audience tallied a total of 39.8 billion video views. But what may be a bit more surprising is the extent to which people are now watching their video on tablets.

How Recruiters Use Social Networks to Screen Candidates

mikewalsh — Wed, 26 Oct 2011 00:21:39 +0000

90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found

Succeeding in China's online video market - McKinsey Quarterly - Media & Entertainment - Radio & TV

mikewalsh — Tue, 13 Sep 2011 21:49:14 +0000

More than 700 million people in China will be watching online video content in four years, new McKinsey research shows (exhibit).1 The successful stock market debut of Youku, one of China’s leading online video sites, reflects what many feel is the industry’s dazzling future. Youku, whose shares rose 2.6 times on the first day of trading in the United States, in 2010, already has more than 200 million monthly users. Its closest rival, Tudou, has 180 million.

Online video finally chipping away at broadcast TV

mikewalsh — Mon, 12 Sep 2011 05:17:07 +0000

A quarter of people in countries with access to high-speed broadband are streaming video to their TV, although more than 80 percent still watch broadcast television as well. But that’s slowly beginning to change: According to survey data from Ericsson, there’s been a slight decrease from 2010 to 2011 in the percentage of folks watching broadcast TV, while Internet-enabled options, such as long-form streaming sites like Netflix, short-form videos aggregators like YouTube and downloaded content are all on the rise.

More Americans Are On Facebook Than Have A Passport

mikewalsh — Sat, 23 Jul 2011 10:21:43 +0000

50% of all Americans are on Facebook (155 million) while only 37% of Americans have a passport (115 million).

The Future Of Medical Technology Is Apps, Games, and Movies

mikewalsh — Sat, 02 Jul 2011 07:17:20 +0000

Nearly 8 of out 10 Americans are willing to pay up to $100 for a medical device that monitors their vital signs, according to an IBM study that tracks trends in the use of mobile devices in health care

E-Reader Ownership Doubled in 6 Months, Growing Faster than Tablets

mikewalsh — Tue, 28 Jun 2011 07:42:15 +0000

Ownership of e-readers is exploding, according to a survey by Pew Internet Research. Over the past six months, ownership of e-readers such as the Amazon Kindle and Barnes & Noble Nook has grown from 6% to 12% of U.S. adults.