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	<title>Stephan Dahl </title>
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	<link>http://dahl.at/wordpress</link>
	<description>The Social Side of Marketing</description>
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		<title>Ever wondered… why do people like to vent online?</title>
		<link>http://dahl.at/wordpress/2021/05/ever-wondered-why-do-people-like-to-vent-online/</link>
					<comments>http://dahl.at/wordpress/2021/05/ever-wondered-why-do-people-like-to-vent-online/#respond</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Fri, 07 May 2021 13:08:20 +0000</pubDate>
				<category><![CDATA[Various]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2448</guid>

					<description><![CDATA[When going to online review sites, you often notice some reviews raging wildly about how bad the product is, the service, just about anything… Have you ever wondered why do people love to vent&#46;&#46;&#46;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>From conspicuous consumption to zero-waste?</title>
		<link>http://dahl.at/wordpress/2021/04/from-conspicuous-consumption-to-zero-waste/</link>
					<comments>http://dahl.at/wordpress/2021/04/from-conspicuous-consumption-to-zero-waste/#respond</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Wed, 07 Apr 2021 06:00:57 +0000</pubDate>
				<category><![CDATA[Various]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2443</guid>

					<description><![CDATA[And what does Social Media and the Pandemic have to do with it? The creation of conspicuous consumption, i.e. purchasing expensive goods to wastefully display wealth rather than fulfil any actual needs, has been&#46;&#46;&#46;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>More fun to play with: Why you should gamify your marketing!</title>
		<link>http://dahl.at/wordpress/2021/03/more-fun-to-play-with-why-you-should-gamify-your-marketing/</link>
					<comments>http://dahl.at/wordpress/2021/03/more-fun-to-play-with-why-you-should-gamify-your-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Mon, 01 Mar 2021 09:59:22 +0000</pubDate>
				<category><![CDATA[Various]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2439</guid>

					<description><![CDATA[Marketing is very much about making things fun. Negativity doesn’t sell – neither products nor does it, in social marketing, help change behaviour in the long run. So while making things fun seems an&#46;&#46;&#46;]]></description>
		
					<wfw:commentRss>http://dahl.at/wordpress/2021/03/more-fun-to-play-with-why-you-should-gamify-your-marketing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Nothing as pragmatic as a good theory</title>
		<link>http://dahl.at/wordpress/2021/02/nothing-as-pragmatic-as-a-good-theory/</link>
					<comments>http://dahl.at/wordpress/2021/02/nothing-as-pragmatic-as-a-good-theory/#respond</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Tue, 02 Feb 2021 08:18:02 +0000</pubDate>
				<category><![CDATA[Various]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2435</guid>

					<description><![CDATA[When I sat out to write “Social Media Marketing: Theories &#38; Applications” the question I often got was how I could write a book about theories in social media marketing, implying that social media&#46;&#46;&#46;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Have a New Year’s Resolution? Here’s how Social Media can help!</title>
		<link>http://dahl.at/wordpress/2021/01/have-a-new-years-resolution-heres-how-social-media-can-help/</link>
					<comments>http://dahl.at/wordpress/2021/01/have-a-new-years-resolution-heres-how-social-media-can-help/#respond</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Tue, 05 Jan 2021 08:25:00 +0000</pubDate>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Various]]></category>
		<category><![CDATA[Behaviour Change]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2430</guid>

					<description><![CDATA[It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions&#46;&#46;&#46;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>Marketing Communications in Latin America (IJA Special Issue)</title>
		<link>http://dahl.at/wordpress/2017/12/marketing-communications-in-latin-america-ija-special-issue/</link>
					<comments>http://dahl.at/wordpress/2017/12/marketing-communications-in-latin-america-ija-special-issue/#respond</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Fri, 01 Dec 2017 15:11:01 +0000</pubDate>
				<category><![CDATA[Research Related]]></category>
		<category><![CDATA[Advertising Ethics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[General Advertising]]></category>
		<category><![CDATA[International Marketing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2252</guid>

					<description><![CDATA[A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA&#46;&#46;&#46;]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Academy of Marketing Conference</title>
		<link>http://dahl.at/wordpress/2016/11/academy-of-marketing-conference/</link>
					<comments>http://dahl.at/wordpress/2016/11/academy-of-marketing-conference/#comments</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Tue, 22 Nov 2016 07:55:01 +0000</pubDate>
				<category><![CDATA[Various]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2243</guid>

					<description><![CDATA[Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,&#46;&#46;&#46;]]></description>
		
					<wfw:commentRss>http://dahl.at/wordpress/2016/11/academy-of-marketing-conference/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>SDL and Social Marketing: Can they play together?</title>
		<link>http://dahl.at/wordpress/2016/11/sdl-and-social-marketing-can-they-play-together/</link>
					<comments>http://dahl.at/wordpress/2016/11/sdl-and-social-marketing-can-they-play-together/#comments</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Mon, 21 Nov 2016 08:28:12 +0000</pubDate>
				<category><![CDATA[Advertising & Marketing Theory]]></category>
		<category><![CDATA[Article Reviews]]></category>
		<category><![CDATA[Chapter 2: Users and Co-creation of Value]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Behaviour Change]]></category>
		<category><![CDATA[Service Dominant Logic]]></category>
		<category><![CDATA[Services Marketing]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2235</guid>

					<description><![CDATA[What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers&#46;&#46;&#46;]]></description>
		
					<wfw:commentRss>http://dahl.at/wordpress/2016/11/sdl-and-social-marketing-can-they-play-together/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>ABDC and ABS Journal Rankings</title>
		<link>http://dahl.at/wordpress/2016/11/abdc-and-abs-journal-rankings/</link>
					<comments>http://dahl.at/wordpress/2016/11/abdc-and-abs-journal-rankings/#comments</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Fri, 18 Nov 2016 08:26:40 +0000</pubDate>
				<category><![CDATA[Research Related]]></category>
		<category><![CDATA[Journals]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rankings]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2229</guid>

					<description><![CDATA[There is obviously a lot of controversy around journal rankings &#8211; especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of&#46;&#46;&#46;]]></description>
		
					<wfw:commentRss>http://dahl.at/wordpress/2016/11/abdc-and-abs-journal-rankings/feed/</wfw:commentRss>
			<slash:comments>10</slash:comments>
		
		
			</item>
		<item>
		<title>User- vs Firm-created Communications: How do they matter to a brand?</title>
		<link>http://dahl.at/wordpress/2016/11/user-vs-firm-created-communications-which-matters-to-my-brand/</link>
					<comments>http://dahl.at/wordpress/2016/11/user-vs-firm-created-communications-which-matters-to-my-brand/#comments</comments>
		
		<dc:creator><![CDATA[Stephan Dahl]]></dc:creator>
		<pubDate>Wed, 16 Nov 2016 08:50:43 +0000</pubDate>
				<category><![CDATA[Advertising & Marketing Theory]]></category>
		<category><![CDATA[Article Reviews]]></category>
		<category><![CDATA[Chapter 9: Word of Mouth (eWOM)]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[eWOM]]></category>
		<category><![CDATA[General Advertising]]></category>
		<guid isPermaLink="false">http://dahl.at/wordpress/?p=2220</guid>

					<description><![CDATA[Advertising is usually good for a brand. Word of Mouth is even better… nothing particularly surprising in this statement. But why? In this article the authors shed some light on it. What does the&#46;&#46;&#46;]]></description>
		
					<wfw:commentRss>http://dahl.at/wordpress/2016/11/user-vs-firm-created-communications-which-matters-to-my-brand/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
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