http://www.stealingshare.comWhat's New at Stealing Share?en-usnoWhat's New at Stealing Share?http://feedproxy.google.com/~r/stealingshare/WQQV/~3/PpzlBEANxbc/Airline%20Podcast.mp3Thu, 10 Jul 2008 17:00:00 PDTPodcast 8 - The Airline Industry (part 1)Podcast 8 - The Airline Industry (part 1)Podcast 8 - The Airline Industry (part 1)http://www.stealingshare.com/mp3/Airline%20Podcast.mp3http://www.stealingshare.com/mp3/Airline%20Podcast.mp3http://feedproxy.google.com/~r/stealingshare/WQQV/~3/Y0kcUQCLgng/1245932610069.htmWed, 24 Jun 2009 17:00:00 PDTIntroduction Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation...http://www.stealingshare.com/content/1245932610069.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/jFXBeAoB4h4/1245951095241.htmWed, 24 Jun 2009 17:00:00 PDTIntroduction Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation...http://www.stealingshare.com/content/1245951095241.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/JcZyFcd2UWc/1245952763163.htmWed, 24 Jun 2009 17:00:00 PDTIntroduction Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation...http://www.stealingshare.com/content/1245952763163.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/EJJPapRe2hI/1245860262022.htmTue, 23 Jun 2009 17:00:00 PDTIntroduction Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation...http://www.stealingshare.com/content/1245860262022.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/Sxr_CJ5_kRc/1245866218413.htmTue, 23 Jun 2009 17:00:00 PDTIntroduction Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation...http://www.stealingshare.com/content/1245866218413.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/PrpcCv9MuPo/1245785107225.htmMon, 22 Jun 2009 17:00:00 PDTIntroduction ...http://www.stealingshare.com/content/1245785107225.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/1uyPZd2fTsA/1244820638103.htmThu, 11 Jun 2009 17:00:00 PDTA nationwide research study of U.S. consumers By Stealing Share and Resultant Research Introduction It all seemed to happen in a blink, but the causes of the current economic downturn was years in the making. Consumer spending grew and grew until some of us were living outside our mean...http://www.stealingshare.com/content/1244820638103.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/IPjEtpxwZek/1242131925099.htmMon, 11 May 2009 17:00:00 PDTMOST AMERICANS ANGRY AT BANKS, RESEARCH SHOWS But many remain optimistic about the economy and their money...http://www.stealingshare.com/content/1242131925099.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/qTqu0Q23e98/1235061496708.htmWed, 18 Feb 2009 16:00:00 PSTFrom Bank Marketing News - Tampa, FL/February 12, 2009: Bad economic times cause customers to change their buying psychology. Factors that previously motivated them have become less important, replaced by other motivators. The bank marketer who recognizes and adapts to these changes will succeed in ...http://www.stealingshare.com/content/1235061496708.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/n9jx-trfPSA/1234534903978.htmThu, 12 Feb 2009 16:00:00 PSTYou Can See It EverywhereYou cannot turn on the TV, surf the Internet, or open up a newspaper without seeing something on the ...http://www.stealingshare.com/content/1234534903978.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/3bKwL1R0rIw/1234537959994.htmThu, 12 Feb 2009 16:00:00 PSTWhy The Great Silence?Those companies wise to winning know the best time to take advantage of your competition is when things get tough for the whole category.If that...http://www.stealingshare.com/content/1234537959994.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/jpAf7qZTMco/1234538923338.htmThu, 12 Feb 2009 16:00:00 PSTThe following predictions were made based on the Comprehensive Model for Persuasive Human Communications, which applied the eight fundamental human motivators to the current economic crisis.1. Hewlett Packard will win in the battle for laptop sales. While its success will affect Dell and Gateway, th...http://www.stealingshare.com/content/1234538923338.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/2clk_8_D_Fk/1234213289103.htmMon, 09 Feb 2009 16:00:00 PSTEXPERTS DEVELOP SCIENTIFIC MODEL FOR TOUGH ECONOMY Model explains changes in consumers, predicts success and failureGREENSBORO, NC ...http://www.stealingshare.com/content/1234213289103.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/DCBgWaxeQmI/1233950223427.htmSun, 08 Feb 2009 16:00:00 PSTIntroductionThe purpose for all messaging and communications is to have influence on the audience and to persuade it to act. However, getting your message to the proper audience in today...http://www.stealingshare.com/content/1233950223427.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/js5q4igQ9rk/1231165701810.htmMon, 05 Jan 2009 16:00:00 PSTBRAND STRATEGY PROPELS NEW PROASSURANCE BRAND Brand firm conducts study of medical professionals, positions insurance companyGREENSBORO, NC ...http://www.stealingshare.com/content/1231165701810.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/nYysC1F6CaY/1228414883406.htmWed, 03 Dec 2008 16:00:00 PSTThe Business Journal of the Greater Triad Area - by Matt Evans Staff writerWith the promise from Davidson County commissioners of $31,000 in incentives, telecommunications infrastructure equipment provider TelWorx Communications will move forward on an expansion that will add jobs and a new headquar...http://www.stealingshare.com/content/1228414883406.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/DM5yILYAdQw/1225119239178.htmSun, 26 Oct 2008 17:00:00 PDTOur world is increasingly becoming smaller by the minute. It...http://www.stealingshare.com/content/1225119239178.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/udkpwfJN-Ow/1224506194598.htmSun, 19 Oct 2008 17:00:00 PDT(Pod)casting callSeldom-used technology is tool businesses should be evaluatingThe Business Journal of the Greater Triad Area - by Michelle Cater Rash Staff writerIn the summer of 2006, the government relations practice group at Winston-Salem-based law firm Womble Carlyle Sandridge ...http://www.stealingshare.com/content/1224506194598.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/RXqEjDSz2fo/1234535858588.htmSun, 12 Oct 2008 17:00:00 PDTIt Is EverywhereThere are few constants in this world. Now, in this global financial crisis (meltdown) there seem to be even fewer. But there is one that rings true regardless of time, place, or economic environment - two wrongs do not make a right.It is amazing how, in the worst economic times, b...http://www.stealingshare.com/content/1234535858588.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/xj5LFUlxmj0/1225126663193.htmFri, 26 Sep 2008 17:00:00 PDTWith all of the upsets in the world economy these last few months, we at Stealing Share are contemplating why a brand development firm like ourselves has been busier than ever before despite the recent financial crisis. Anyone with a drop of superstition would certainly add the caveat ...http://www.stealingshare.com/content/1225126663193.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/NE_alkkhxqY/1222173337910.htmMon, 22 Sep 2008 17:00:00 PDTAlan Watts, the pop-culture philosopher from the late 60s, once told a story of how a construction foreman arrived at a job site one morning to tell the workman that the company was closing and that the job site was to be closed. In the middle of this sad address, a workman interrupted and said, ...http://www.stealingshare.com/content/1222173337910.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/evFSFIdjFmE/1221494923925.htmSun, 14 Sep 2008 17:00:00 PDT...http://www.stealingshare.com/content/1221494923925.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/Lm8U2-OkIq0/1220457134229.htmTue, 02 Sep 2008 17:00:00 PDTWith the risk of offending and angering everyone - a Stealing Share specialty - the US political campaign provides an opportunity to better understand the science of brand persuasion if we can get out of our own way and truly see. The campaign provides a window to human behavior and how the highest ...http://www.stealingshare.com/content/1220457134229.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/IH-acK-lPC8/1219674558261.htmMon, 25 Aug 2008 17:00:00 PDTMade in China: China...http://www.stealingshare.com/content/1219674558261.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/B1qYP-f8Lkg/1219669128433.htmSun, 24 Aug 2008 17:00:00 PDTCosts of BrandingUndertaking a branding initiative is not a task that should be taken lightly. It is an extremely time-consuming and difficult process and often can be expensive. In addition to these ...http://www.stealingshare.com/content/1219669128433.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/Ztu4mijbpZ0/1219681655433.htmSun, 24 Aug 2008 17:00:00 PDT...http://www.stealingshare.com/content/1219681655433.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/h0PiefoBc_E/1219420367826.htmThu, 21 Aug 2008 17:00:00 PDTThe US Beer MarketThe discussion on the U.S. beer market inevitably turns to Budweiser and its corner on the American suds market, no matter which segment is discussed. After all, how many other crowded consumer categories can boast a market leader with a 50 percent share?Stealing Share has investig...http://www.stealingshare.com/content/1219420367826.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/PizZIktbAfI/1219264042966.htmTue, 19 Aug 2008 17:00:00 PDTAirlines charging extra for items and services that were once free- by Steve Ivey The Business Journal Serving the Greater Triad AreaWill Spivey would prefer quick and painless to death by a thousand paper cuts.As the managing partner of High Point marketing and advertising firm Trone, Spivey and hi...http://www.stealingshare.com/content/1219264042966.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/VmbJZcBTMR8/1218025709003.htmTue, 05 Aug 2008 17:00:00 PDTU.S. Banker ...http://www.stealingshare.com/content/1218025709003.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/Bfp7N9wB5sQ/1217852427769.htmSun, 03 Aug 2008 17:00:00 PDTAmerican Banker ...http://www.stealingshare.com/content/1217852427769.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/aC3Y2Yu8sxU/1217188777328.htmSat, 26 Jul 2008 17:00:00 PDTMore Trouble Ahead for BanksThe banking category is in the midst of tough times. Certainly, the mortgage market has created much of the terrible financial news and the steep declines in shareholder value. Profits are down, confidence is low, and the heads of many of the nation...http://www.stealingshare.com/content/1217188777328.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/OY2rf4O0IaU/1217004303219.htmThu, 24 Jul 2008 17:00:00 PDTChanges not causing drop-off in customers, thoughBy KELLY YAMANOUCHIThe Atlanta Journal-ConstitutionPublished on: 07/23/08It seems counter-intuitive.Just as consumers are tightening spending on optional expenses like travel, airlines like Delta and AirTran are adding fees and cutting flights, worker...http://www.stealingshare.com/content/1217004303219.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/43w83lM2xdU/1145367958484.htmSat, 19 Jul 2008 17:00:00 PDTBranding firm analyzes destination and tourism market, identifies strategic brand position for destinations GREENSBORO, N.C. - April 21, 2006 -Branding experts at Stealing Share...http://www.stealingshare.com/content/1145367958484.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/CzGgp_35AZk/1216043698908.htmSun, 13 Jul 2008 17:00:00 PDT...http://www.stealingshare.com/content/1216043698908.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/n5PEVfSQfGo/1216049624549.htmSun, 13 Jul 2008 17:00:00 PDTThe Golden Rule in branding and, for that matter, marketing in general is the younger the target audience, the easier it is to create preference. Ever tried to talk a kid out of going to McDonalds or not desperately needing to see the new Pixar movie? Pulling a camel through the eye of a needle easi...http://www.stealingshare.com/content/1216049624549.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/EGP93GKnd7E/1215694877075.htmWed, 09 Jul 2008 17:00:00 PDTHow Can Destinations Increase market Share?As the scramble over the shrinking pool of discretionary spending ramps up, destination and tourism marketers across the globe stand on the precipice. Next year, there will be a reckoning of sorts as the industry sorts through its roster of ...http://www.stealingshare.com/content/1215694877075.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/030i-EQEuT4/1215523908107.htmMon, 07 Jul 2008 17:00:00 PDTBY STEVE IVEY...http://www.stealingshare.com/content/1215523908107.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/e4-yYXKMENA/1213881598463.htmTue, 17 Jun 2008 17:00:00 PDTAirlinesAmerican Airlines | United Airlines | Delta Airlines | Continental Airlines | Northwest Airlines | Southwest Airlines...http://www.stealingshare.com/content/1213881598463.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/mAZaYca543w/1217423941578.htmMon, 02 Jun 2008 17:00:00 PDTAs Marketplace Changes, Hummer Maintains MessageJune 3, 2008-By Steve Miller BRANDWEEKAt a time when gas prices are climbing higher than Mt. Everest and motorists are exiting their large vehicles as if they were on fire, Hummer has launched an outdoorsy campaign themed, ...http://www.stealingshare.com/content/1217423941578.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/Bce5_cZzYt4/1212151480093.htmThu, 29 May 2008 17:00:00 PDTHotels, Motels, and Inns, Oh My! The hotel business has some explaining to do. Tell us hospitality brand managers, what is the difference between a Hilton hotel and a Marriot hotel? Or, what is the difference between a Motel 6 and a Super 8 motel? Beyond a generalized class of service (and cost),...http://www.stealingshare.com/content/1212151480093.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/o_w5MhkYGUw/1212156665078.htmThu, 29 May 2008 17:00:00 PDTPharmaceutical companies and medical device manufacturers share the same challenges and marketing hurdles as the manufacturers of package goods and consumer products. They will argue with you - and tell you the medical industry is too unique- but take a step outside of the category for just a moment...http://www.stealingshare.com/content/1212156665078.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/ZNUCoOg0O28/1212159384437.htmThu, 29 May 2008 17:00:00 PDTThere is a slight sea change at your local multiplex, depending on where you live, and it marks an attempt by theater owners and chains to generate more revenue as the amount of competition increases. A handful of theater chains are showing live baseball, rock concerts, classic television shows a...http://www.stealingshare.com/content/1212159384437.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/vrmGftznJW4/1209658980465.htmWed, 30 Apr 2008 17:00:00 PDTWhen you make a list of the world�s strongest brands, a few names surface quite regularly: Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft, Nike, and even Harley Davidson. All of these brands represent a value from the perspective of the customers (even if they are not important to you personal...http://www.stealingshare.com/content/1209658980465.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/6Zis815KIUA/1209560227937.htmTue, 29 Apr 2008 17:00:00 PDTYes, the airline industry is reeling. There is no question. System-wide, domestic air ridership is stagnant and passengers are still being treated like cattle, moving en masse from one ...http://www.stealingshare.com/content/1209560227937.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/znhRgl1xVfM/1208361452362.htmTue, 15 Apr 2008 17:00:00 PDTThere are a number of cool-looking three-dimensional logos in the marketing landscape now. It...http://www.stealingshare.com/content/1208361452362.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/VC8YZyU-r-c/1208276221331.htmMon, 14 Apr 2008 17:00:00 PDTWe found this article most interesting and have made it available to our readers. It was written and published by MarketWatch.Banks: The Best and the Worst by Gail Liberman and Alan Lavine. Tuesday, April 1, 2008, provided by MarketWatch How to find the best bank for personal business? The worst? ...http://www.stealingshare.com/content/1208276221331.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/amec59Rmdqw/1205778252562.htmSun, 16 Mar 2008 17:00:00 PDTThe ...http://www.stealingshare.com/content/1205778252562.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/zz9096NTxaY/1205849678015.htmSun, 16 Mar 2008 17:00:00 PDTTom Dougherty CEO, Stealing Share, IncEconomists have their own definitions, prognosticators have theirs, and politicians have theirs. For those of us in business, the definition of a recession is an individual one and does not reflect ...http://www.stealingshare.com/content/1205849678015.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/2DwNtkY3YIo/1145368041234.htmMon, 04 Feb 2008 16:00:00 PSTGREENSBORO, N.C. ...http://www.stealingshare.com/content/1145368041234.htmhttp://feedproxy.google.com/~r/stealingshare/WQQV/~3/OCCOzCwhK8Q/1196605727359.htmSat, 01 Dec 2007 16:00:00 PSTAll Businesses are also Communications Companies.Who You Really AreSo you are a manufacturing business. Or you are a marketing business. Or you are a service business. But did you imagine that no matter what business you are in, you must think of your business as a communications company? Here...http://www.stealingshare.com/content/1196605727359.htmnonadult