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	<title>Marketing Mojo with Stephanie Fierman</title>
	
	<link>http://stephaniefierman.com</link>
	<description>Your doubleshot of information and entertainment from the world of marketing by Stephanie Fierman, a marketing executive with nearly 20 years of multi-channel experience building successful brands and consumer-directed businesses in industries including financial services, media/entertainment and publishing.</description>
	<lastBuildDate>Mon, 14 May 2012 14:37:22 +0000</lastBuildDate>
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		<title>Where The Wild Things Are In Marketing</title>
		<link>http://stephaniefierman.com/sendak-tomfishburne-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/sendak-tomfishburne-stephanie-fierman.php#comments</comments>
		<pubDate>Mon, 14 May 2012 14:37:22 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agency-client relationship]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=965</guid>
		
			<content:encoded><![CDATA[Readers know that I’m partial to a couple cartoonists and like to share their work now and then.  On my second blog,  it’s David Jones&#8216; Adland.  Here, it’s Tom Fishburne’s Brand Camp. This...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PxDnLbyv41s:sRR3C-rPBTk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PxDnLbyv41s:sRR3C-rPBTk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PxDnLbyv41s:sRR3C-rPBTk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=PxDnLbyv41s:sRR3C-rPBTk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PxDnLbyv41s:sRR3C-rPBTk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=PxDnLbyv41s:sRR3C-rPBTk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PxDnLbyv41s:sRR3C-rPBTk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=PxDnLbyv41s:sRR3C-rPBTk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PxDnLbyv41s:sRR3C-rPBTk:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
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		</item>
		<item>
		<title>Ten Tips For Marketers: How To Deflect (Or Correct) A Social Media Blunder</title>
		<link>http://stephaniefierman.com/ten-tips-for-marketers-social-media-mistakes-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/ten-tips-for-marketers-social-media-mistakes-stephanie-fierman.php#comments</comments>
		<pubDate>Tue, 14 Feb 2012 14:38:51 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=951</guid>
		
			<content:encoded><![CDATA[How is it that company after company trips itself up in the social media space?  GoDaddy.  Aflac.  Chrysler.  Nestle.  Kenneth Cole.  Qantas. On and on, over and over. And it&#8217;s not just about...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=kq8HU-1nPwQ:_OogTELw6gg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=kq8HU-1nPwQ:_OogTELw6gg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=kq8HU-1nPwQ:_OogTELw6gg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=kq8HU-1nPwQ:_OogTELw6gg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=kq8HU-1nPwQ:_OogTELw6gg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=kq8HU-1nPwQ:_OogTELw6gg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=kq8HU-1nPwQ:_OogTELw6gg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=kq8HU-1nPwQ:_OogTELw6gg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=kq8HU-1nPwQ:_OogTELw6gg:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
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		</item>
		<item>
		<title>Traditional Retail: Evolve or Dissolve</title>
		<link>http://stephaniefierman.com/place-based-retail-evolve-or-dissolve-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/place-based-retail-evolve-or-dissolve-stephanie-fierman.php#comments</comments>
		<pubDate>Thu, 15 Dec 2011 19:00:37 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=920</guid>
		
			<content:encoded><![CDATA[“Why can’t you be more like your big sister?” Does this approach ever work? Not too often. What such a comparison can do is produce a sibling that spends years trying to be someone he’s not, losing...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=YkENw9m1MWA:f1Cz5K_v1q4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=YkENw9m1MWA:f1Cz5K_v1q4:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=YkENw9m1MWA:f1Cz5K_v1q4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=YkENw9m1MWA:f1Cz5K_v1q4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=YkENw9m1MWA:f1Cz5K_v1q4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=YkENw9m1MWA:f1Cz5K_v1q4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=YkENw9m1MWA:f1Cz5K_v1q4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=YkENw9m1MWA:f1Cz5K_v1q4:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=YkENw9m1MWA:f1Cz5K_v1q4:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		<item>
		<title>Sucker Punched By A Gingerbread Man</title>
		<link>http://stephaniefierman.com/keeping-loyal-customers-loyal-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/keeping-loyal-customers-loyal-stephanie-fierman.php#comments</comments>
		<pubDate>Tue, 06 Dec 2011 13:00:20 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=898</guid>
		
			<content:encoded><![CDATA[For the last 3 years or so, I have ordered holiday gifts online from Dancing Deer. My mom and I send a little something to the doctors, friends and associates who make our lives a whole lot better...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=OpuiO1rwbtY:aIEqrx09JQs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=OpuiO1rwbtY:aIEqrx09JQs:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=OpuiO1rwbtY:aIEqrx09JQs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=OpuiO1rwbtY:aIEqrx09JQs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=OpuiO1rwbtY:aIEqrx09JQs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=OpuiO1rwbtY:aIEqrx09JQs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=OpuiO1rwbtY:aIEqrx09JQs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=OpuiO1rwbtY:aIEqrx09JQs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=OpuiO1rwbtY:aIEqrx09JQs:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
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		<item>
		<title>Steve Jobs: A Model Failure</title>
		<link>http://stephaniefierman.com/a-model-failure-steve-jobs-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/a-model-failure-steve-jobs-stephanie-fierman.php#comments</comments>
		<pubDate>Tue, 25 Oct 2011 17:34:13 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=882</guid>
		
			<content:encoded><![CDATA[As a marketer, as a consumer, as someone who appreciates genius and beautiful design – as a human being – I was tremendously saddened by the death of Steve Jobs. Every homage to him, every...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PzrNlDI3Ymw:RJLLGy1yiWA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PzrNlDI3Ymw:RJLLGy1yiWA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PzrNlDI3Ymw:RJLLGy1yiWA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=PzrNlDI3Ymw:RJLLGy1yiWA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PzrNlDI3Ymw:RJLLGy1yiWA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=PzrNlDI3Ymw:RJLLGy1yiWA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PzrNlDI3Ymw:RJLLGy1yiWA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=PzrNlDI3Ymw:RJLLGy1yiWA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=PzrNlDI3Ymw:RJLLGy1yiWA:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Making Your Brand A Little More Human</title>
		<link>http://stephaniefierman.com/making-your-brand-a-little-more-human.php</link>
		<comments>http://stephaniefierman.com/making-your-brand-a-little-more-human.php#comments</comments>
		<pubDate>Wed, 07 Sep 2011 12:28:48 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=871</guid>
		
			<content:encoded><![CDATA[I was in a client meeting when an earthquake shook New York City a couple weeks ago.  We all stared at each other for a few seconds and waited for the building to fall down. When it didn’t, we went...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=hnCkyGT_Ed8:yGFy0E5FOJ0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=hnCkyGT_Ed8:yGFy0E5FOJ0:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=hnCkyGT_Ed8:yGFy0E5FOJ0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=hnCkyGT_Ed8:yGFy0E5FOJ0:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=hnCkyGT_Ed8:yGFy0E5FOJ0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=hnCkyGT_Ed8:yGFy0E5FOJ0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=hnCkyGT_Ed8:yGFy0E5FOJ0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=hnCkyGT_Ed8:yGFy0E5FOJ0:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=hnCkyGT_Ed8:yGFy0E5FOJ0:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
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		<item>
		<title>CTPB, The Customer Is Not Always Right</title>
		<link>http://stephaniefierman.com/ctpb-the-customer-is-not-always-right.php</link>
		<comments>http://stephaniefierman.com/ctpb-the-customer-is-not-always-right.php#comments</comments>
		<pubDate>Mon, 25 Jul 2011 16:11:34 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing to women]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=696</guid>
		
			<content:encoded><![CDATA[Sometimes great minds think alike, don’t you think? As my clients can attest, I have become obsessed with the story of corporate-marketing-executive-turned entrepreneur Susan Nethero. During her...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=vz-lnZviZF8:Wh-dK7Yb5O4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=vz-lnZviZF8:Wh-dK7Yb5O4:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=vz-lnZviZF8:Wh-dK7Yb5O4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=vz-lnZviZF8:Wh-dK7Yb5O4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=vz-lnZviZF8:Wh-dK7Yb5O4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=vz-lnZviZF8:Wh-dK7Yb5O4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=vz-lnZviZF8:Wh-dK7Yb5O4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=vz-lnZviZF8:Wh-dK7Yb5O4:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=vz-lnZviZF8:Wh-dK7Yb5O4:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
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		<title>I Blame Oprah</title>
		<link>http://stephaniefierman.com/plethora-of-personal-advertising-stephanie-fierma.php</link>
		<comments>http://stephaniefierman.com/plethora-of-personal-advertising-stephanie-fierma.php#comments</comments>
		<pubDate>Wed, 13 Jul 2011 14:00:13 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sex]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=675</guid>
		
			<content:encoded><![CDATA[I blame Oprah. Or at least I want to blame Oprah for an icky, funky (and not in a good way), goofy seemingly-exploding category in the ad world. Allow me to take you back five years. It&#8217;s hard...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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		<title>No Closer Relationship</title>
		<link>http://stephaniefierman.com/brand-camp-relationship-between-customer-service-and-marketing-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/brand-camp-relationship-between-customer-service-and-marketing-stephanie-fierman.php#comments</comments>
		<pubDate>Wed, 06 Jul 2011 22:11:30 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=660</guid>
		
			<content:encoded><![CDATA[Today, I get to combine two of my favorite things: 1.  When it comes to customer engagement and loyalty, I am a complete fanatic about the symbiotic relationship between marketing and customer...<br/>
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Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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		<title>Internet, Shimternet</title>
		<link>http://stephaniefierman.com/new-marketing-terms-old-ideas-stephanie-fierman.php</link>
		<comments>http://stephaniefierman.com/new-marketing-terms-old-ideas-stephanie-fierman.php#comments</comments>
		<pubDate>Tue, 14 Jun 2011 14:20:48 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
				<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Loyalty programs]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Segmentation]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/?p=603</guid>
		
			<content:encoded><![CDATA[Do you ever feel like your head might just explode if you have to shove one more new business term in there? Or perhaps you&#8217;re simply in the mood for a friendly game of buzzword bingo. I have...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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