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	<title>Marketing Mojo with Stephanie Fierman</title>
	<link>http://stephaniefierman.com</link>
	<description>Your doubleshot of information and entertainment from the world of marketing by Stephanie Fierman, a marketing executive with nearly 20 years of multi-channel experience building successful brands and consumer-directed businesses in industries including financial services, media/entertainment and publishing.</description>
	<pubDate>Mon, 06 Jul 2009 18:42:16 +0000</pubDate>
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	<language>en</language>
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		<title>Stephanie Fierman Sends Social Media To Brand Camp</title>
		<link>http://stephaniefierman.com/stephanie-fierman-tom-fishburne-brand-camp-on-social-media.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-tom-fishburne-brand-camp-on-social-media.php#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:42:16 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Internet marketing]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-tom-fishburne-brand-camp-on-social-media.php</guid>
		
			<content:encoded><![CDATA[Mojo readers know that I’m hooked on a couple wonderful marketing/business cartoonists and like to share their work now and then.  On my second blog, Marketing Observations Grown Daily, it’s David...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=BvfvA6hgB_o:rfU0HOivo7E:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=BvfvA6hgB_o:rfU0HOivo7E:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=BvfvA6hgB_o:rfU0HOivo7E:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=BvfvA6hgB_o:rfU0HOivo7E:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=BvfvA6hgB_o:rfU0HOivo7E:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=BvfvA6hgB_o:rfU0HOivo7E:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=BvfvA6hgB_o:rfU0HOivo7E:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=BvfvA6hgB_o:rfU0HOivo7E:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=BvfvA6hgB_o:rfU0HOivo7E:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		</item>
		<item>
		<title>Stephanie Fierman On Making The Uncool Cool</title>
		<link>http://stephaniefierman.com/stephanie-fierman-advertising-cash4gold-and-outofyourlife.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-advertising-cash4gold-and-outofyourlife.php#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:39:32 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Marketing to women]]></category>

		<category><![CDATA[US economy]]></category>

		<category><![CDATA[Recession]]></category>

		<category><![CDATA[Sex]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Direct marketing]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-advertising-cash4gold-and-outofyourlife.php</guid>
		
			<content:encoded><![CDATA[Now more than ever, consumers want to feel good about the things they do and buy.  I&#8217;ve written a couple posts about the phenomenon on aspirational purchasing and making something groovy out of...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=_8bdCwdwTEo:g_yKFZe2heo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=_8bdCwdwTEo:g_yKFZe2heo:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=_8bdCwdwTEo:g_yKFZe2heo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=_8bdCwdwTEo:g_yKFZe2heo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=_8bdCwdwTEo:g_yKFZe2heo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=_8bdCwdwTEo:g_yKFZe2heo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=_8bdCwdwTEo:g_yKFZe2heo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=_8bdCwdwTEo:g_yKFZe2heo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=_8bdCwdwTEo:g_yKFZe2heo:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		</item>
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		<title>Stephanie Fierman Talks About Your Personal Online Brand (Redux)</title>
		<link>http://stephaniefierman.com/stephanie-fierman-4-part-series-personal-online-reputation-management.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-4-part-series-personal-online-reputation-management.php#comments</comments>
		<pubDate>Wed, 10 Jun 2009 22:18:23 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-4-part-series-personal-online-reputation-management.php</guid>
		
			<content:encoded><![CDATA[One of the major reasons I started this blog back in September 2007 was that, even then, you could see brands and individuals discovering the worlds of search and social media - and the result...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=VReLZ4u3D7A:velEgtyZdFo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=VReLZ4u3D7A:velEgtyZdFo:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=VReLZ4u3D7A:velEgtyZdFo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=VReLZ4u3D7A:velEgtyZdFo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=VReLZ4u3D7A:velEgtyZdFo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=VReLZ4u3D7A:velEgtyZdFo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=VReLZ4u3D7A:velEgtyZdFo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=VReLZ4u3D7A:velEgtyZdFo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=VReLZ4u3D7A:velEgtyZdFo:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		<item>
		<title>Stephanie Fierman Wonders… Old GM, Same As The New GM?</title>
		<link>http://stephaniefierman.com/stephanie-fierman-old-gm-same-as-the-new-gm.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-old-gm-same-as-the-new-gm.php#comments</comments>
		<pubDate>Thu, 04 Jun 2009 19:18:59 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Internet marketing]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[US economy]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Starbucks]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Ad agencies]]></category>

		<category><![CDATA[Agency-client relationship]]></category>

		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-old-gm-same-as-the-new-gm.php</guid>
		
			<content:encoded><![CDATA[I am disheartened by GM&#8217;s new adverting campaign.  And the fact that they even have one.

Oh, you say you didn&#8217;t know that GM was advertising again with your money?  Exactly. 
But putting...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=3avq8Jp1vB8:f969xIYH1dg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=3avq8Jp1vB8:f969xIYH1dg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=3avq8Jp1vB8:f969xIYH1dg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=3avq8Jp1vB8:f969xIYH1dg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=3avq8Jp1vB8:f969xIYH1dg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=3avq8Jp1vB8:f969xIYH1dg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=3avq8Jp1vB8:f969xIYH1dg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=3avq8Jp1vB8:f969xIYH1dg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=3avq8Jp1vB8:f969xIYH1dg:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		<item>
		<title>Stephanie Fierman On The (Tw)Attention Economy</title>
		<link>http://stephaniefierman.com/stephanie-fierman-on-twitter-karma.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-on-twitter-karma.php#comments</comments>
		<pubDate>Sun, 31 May 2009 19:04:29 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-on-the-twattention-economy.php</guid>
		
			<content:encoded><![CDATA[As some of you know, I&#8217;ve really started to wonder how we can possibly ingest the fire hose of information that comes at us every day. The obvious answer is that we can&#8217;t. Brits know it,...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=cqY-zQTwXFk:98kkMTyC7bw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=cqY-zQTwXFk:98kkMTyC7bw:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=cqY-zQTwXFk:98kkMTyC7bw:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=cqY-zQTwXFk:98kkMTyC7bw:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=cqY-zQTwXFk:98kkMTyC7bw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=cqY-zQTwXFk:98kkMTyC7bw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=cqY-zQTwXFk:98kkMTyC7bw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=cqY-zQTwXFk:98kkMTyC7bw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=cqY-zQTwXFk:98kkMTyC7bw:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		</item>
		<item>
		<title>Stephanie Fierman Sees Twash, Needs Twillumination</title>
		<link>http://stephaniefierman.com/stephanie-fierman-twitter-may-rot-your-brain-and-mine-too.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-twitter-may-rot-your-brain-and-mine-too.php#comments</comments>
		<pubDate>Wed, 29 Apr 2009 16:38:59 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-twitter-may-rot-your-brain-and-mine-too.php</guid>
		
			<content:encoded><![CDATA[Today, we seem awash in media - the social kind and otherwise.  I jumped into the Twitter pool, for example, because my friends and colleagues were beginning to behave as though I might devolve into...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=lU-IdsHD7TY:T737ym4ib4s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=lU-IdsHD7TY:T737ym4ib4s:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=lU-IdsHD7TY:T737ym4ib4s:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=lU-IdsHD7TY:T737ym4ib4s:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=lU-IdsHD7TY:T737ym4ib4s:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=lU-IdsHD7TY:T737ym4ib4s:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=lU-IdsHD7TY:T737ym4ib4s:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?i=lU-IdsHD7TY:T737ym4ib4s:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/stephaniefierman?a=lU-IdsHD7TY:T737ym4ib4s:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/stephaniefierman?d=bcOpcFrp8Mo" border="0"></img></a>
</div>]]></content:encoded>
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		<item>
		<title>Stephanie Fierman Is Trying To Keep Up</title>
		<link>http://stephaniefierman.com/stephanie-fierman-sprint-ad-campaign-so-interesting-it-obscures-the-brand.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-sprint-ad-campaign-so-interesting-it-obscures-the-brand.php#comments</comments>
		<pubDate>Sun, 12 Apr 2009 15:21:50 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Ad agencies]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-sprint-ad-campaign-so-interesting-it-obscures-the-brand.php</guid>
		
			<content:encoded><![CDATA[Sprint launched two new ad campaigns this past week, and brought its old ads - featuring CEO Dan Hesse - to an end.

Thank goodness. Those look-how-thoughtful-I-am-in-black-and-white ads - with the...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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		<title>Stephanie Fierman Presents: Brand Camp On Recession Advertising</title>
		<link>http://stephaniefierman.com/stephanie-fierman-presents-brand-camp-on-recession-advertising.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-presents-brand-camp-on-recession-advertising.php#comments</comments>
		<pubDate>Sun, 05 Apr 2009 20:54:31 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[US economy]]></category>

		<category><![CDATA[Agency-client relationship]]></category>

		<category><![CDATA[Ad agencies]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-presents-brand-camp-on-recession-advertising.php</guid>
		
			<content:encoded><![CDATA[Readers know that I’m partial to a couple cartoonists and I like to share their work now and then.  On Stephanie Fierman - Marketing Observations Grown Daily, it’s David Jones&#8216; Adland.  Here,...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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		<title>Landmines Like Everyone: Advertise With Caution</title>
		<link>http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php</link>
		<comments>http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php#comments</comments>
		<pubDate>Sat, 28 Mar 2009 04:21:52 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[US economy]]></category>

		<category><![CDATA[Recession]]></category>

		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Ad agencies]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://stephaniefierman.com/stephanie-fierman-pepsi-g2-advertising-recession-backlash.php</guid>
		
			<content:encoded><![CDATA[A recession landmine is like a real landmine. It’s going to kill or maim whomever steps on it. The guilty, the innocent, the oblivious… it doesn’t matter. A landmine does not discriminate. You just...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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		<item>
		<title>Stephanie Fierman’s Beans May Finally Be Roasted</title>
		<link>http://stephaniefierman.com/starbucks-wanders-off-its-core-brand-promise.php</link>
		<comments>http://stephaniefierman.com/starbucks-wanders-off-its-core-brand-promise.php#comments</comments>
		<pubDate>Fri, 20 Mar 2009 15:37:02 +0000</pubDate>
		<dc:creator>Stephanie Fierman</dc:creator>
		
		<category><![CDATA[Reputation Management]]></category>

		<category><![CDATA[Wall Street Journal]]></category>

		<category><![CDATA[Fast food]]></category>

		<category><![CDATA[Customer Service]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Loyalty programs]]></category>

		<category><![CDATA[Starbucks]]></category>

		<category><![CDATA[Branding]]></category>

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			<content:encoded><![CDATA[Have you ever had anything in your life that you really liked - loved, even - and so when it went bad you raged, you beat your fists, you cried out in angst?!?

Then at some point, finally, you had...<br/>
<br/>
Marketing Mojo by Stephanie Fierman is your doubleshot of information and entertainment from the world of marketing.<div class="feedflare">
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