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	<title>Sterling Kilgore</title>
	
	<link>http://sterlingkilgore.com</link>
	<description>Sterling Kilgore</description>
	<lastBuildDate>Tue, 07 Feb 2012 22:40:52 +0000</lastBuildDate>
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		<title>Location-Based Platforms: Bringing Social Media Marketing to the Doorstep of Your Business</title>
		<link>http://sterlingkilgore.com/social-media/location-based-apps-foursquare/</link>
		<comments>http://sterlingkilgore.com/social-media/location-based-apps-foursquare/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 22:17:39 +0000</pubDate>
		<dc:creator>Roland Cailles</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[facebook places]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1925</guid>
		<description><![CDATA[One of the things that keeps social media marketing interesting is that it is always changing. New platforms and features—and new ideas for how to use them to engage with customers and prospects— are continually arising.  Location-based marketing, one of the latest tools for your social media marketing program, is one such example.

You may have heard of location-based platforms, like Foursquare or Facebook Places, that allow users to ‘check-in’ to the business locations they frequent. Thanks to the widespread adoption of the smartphone, and its GPS tracking capabilities, apps can track when your customers are visiting your business. To avoid privacy issues, these location-based platforms use an incentive-based model to encourage users to share their location and consumption habits <a href="http://sterlingkilgore.com/social-media/location-based-apps-foursquare/">Read the full article...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Holidays!</title>
		<link>http://sterlingkilgore.com/news/happy-holidays/</link>
		<comments>http://sterlingkilgore.com/news/happy-holidays/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 23:18:11 +0000</pubDate>
		<dc:creator>Patricia Kilgore</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Christmas and holiday season]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[Sterling Kilgore]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1882</guid>
		<description><![CDATA[
During this holiday season, we wanted to take a moment to thank our clients, families, friends and fans for all of the many ways that you have made this year a special one for each of us here at Sterling Kilgore. We deeply appreciate the support, encouragement and friendship that you have provided to us all year long.
We are looking forward to 2012 and the opportunities that lie ahead. It is an exciting time to be working in public relations and social media marketing and we enjoy the challenge of staying at the forefront of a rapidly changing industry landscape to deliver results for each of our clients. But most of all, we enjoy the relationships we have the opportunity <a href="http://sterlingkilgore.com/news/happy-holidays/">Read the full article...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Tech Tools: Alltop, A Tool to Help You Search the Web</title>
		<link>http://sterlingkilgore.com/social-media/social-media-tech-tools-alltop-a-tool-to-help-you-search-the-web/</link>
		<comments>http://sterlingkilgore.com/social-media/social-media-tech-tools-alltop-a-tool-to-help-you-search-the-web/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 20:04:31 +0000</pubDate>
		<dc:creator>Kevin Kovanich</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Alltop]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online magazine]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1871</guid>
		<description><![CDATA[I just wanted to start this entry by saying one thing: we get it. We know that one of the reasons many people don’t get involved with social media is because they simply don’t have enough time. And it’s true. With an endless number of blogs, news stories, community-based platforms such as Facebook and other online information on the Web covering every subject under the sun, it is difficult to sort through the “noise” and find what is really of value to you.
But whether you ever submit a post on Facebook or Twitter or not, there is a wealth of information online that could be of interest to you and add value to your day – if you can find <a href="http://sterlingkilgore.com/social-media/social-media-tech-tools-alltop-a-tool-to-help-you-search-the-web/">Read the full article...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking Back on My First Year in PR</title>
		<link>http://sterlingkilgore.com/public-relations/my-first-year-in-pr/</link>
		<comments>http://sterlingkilgore.com/public-relations/my-first-year-in-pr/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 14:59:22 +0000</pubDate>
		<dc:creator>Rebecca Vander Naald</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1857</guid>
		<description><![CDATA[Two years ago, while I was still in school, I did an internship with Sterling Kilgore. When I think back, it’s amazing to me how much the public relations industry has evolved in the short time between then and now. At the time, businesses were just beginning to get involved with social media and they were looking for effective ways to break into the conversation. LinkedIn appeared to be the most promising platform, Twitter was just a toddler, and Facebook was a distant thought for most B2B companies.
After my internship, I spent a little over a year away from Sterling to finish my education and gain some in-house marketing experience with a financial firm. A year ago, I came back <a href="http://sterlingkilgore.com/public-relations/my-first-year-in-pr/">Read the full article...</a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>In Marketing—Don’t Tell Me Your Story, Tell Me Mine</title>
		<link>http://sterlingkilgore.com/brands/marketing-story-telling-apple/</link>
		<comments>http://sterlingkilgore.com/brands/marketing-story-telling-apple/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 06:00:53 +0000</pubDate>
		<dc:creator>Mark Smith</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[ipad2]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1812</guid>
		<description><![CDATA[There is no question that Apple is a company that gets plenty of attention.  With a history of innovation under legendary CEO (now Board Chairman) Steve Jobs, a stock valuation that recently exceeded that of Exxon Mobil, and revolutionary products such as the iPhone and iPad, there are clearly many ways to measure Apple’s success.
All of this makes it very interesting to look at how Apple chooses to share its product messaging. Take, for example, this recent TV commercial for the iPad2.

Apple could have chosen to talk about what a great company it is, provide details on how its product features exceed those of other tablets, or showcase a celebrity endorsement. But it didn’t. Instead, it chose to focus on <a href="http://sterlingkilgore.com/brands/marketing-story-telling-apple/">Read the full article...</a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google+ Says It’s Just Months Away from Offering Business Profiles</title>
		<link>http://sterlingkilgore.com/social-media/google-plus-business-profiles/</link>
		<comments>http://sterlingkilgore.com/social-media/google-plus-business-profiles/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 22:11:26 +0000</pubDate>
		<dc:creator>Roland Cailles</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1803</guid>
		<description><![CDATA[
More than a month after its launch, Google+, Google’s latest project and answer to Facebook, has become the fastest-growing social media network in history.
 After just 16 days, the site reached 10 million users. Compare this number to Twitter, which took 780 days to reach that number, or Facebook, which took 852 days. Currently, the site boasts over 25 million users.
So, should businesses be adding a presence on Google+ to their social media profiles? Our answer: Not yet, but keep it on your radar.

Here’s why: As marketers, we’re all faced with the prospect of reaching the largest number of potential customers on a limited budget. And while the growth of Google+ has been impressive, Facebook’s 750 million users still far <a href="http://sterlingkilgore.com/social-media/google-plus-business-profiles/">Read the full article...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pitching Like a Reporter: It’s How We Get Your Story Told</title>
		<link>http://sterlingkilgore.com/public-relations/pitching-like-a-reporter-it%e2%80%99s-how-we-get-your-story-told/</link>
		<comments>http://sterlingkilgore.com/public-relations/pitching-like-a-reporter-it%e2%80%99s-how-we-get-your-story-told/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 22:07:54 +0000</pubDate>
		<dc:creator>Joe Scolaro</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pitch email]]></category>
		<category><![CDATA[pitching media]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1789</guid>
		<description><![CDATA[I remember well my days in the busy newsroom. The morning news meeting lets out and reporters, photographers and graphic artists need to be assigned to stories. A breaking report streams across the wire. An upset reader wants a call. Then the phone rings.“Hi. I’m following up to see if you’ve had a chance to read my email? I’m with an industry leading company that makes best-of-breed industrial pumps and we thought you might like to write a feature article about us because the company is doing really well. Can I set up an interview with you?”Pumps? “Oh yes, we make metering pumps and centrifugal pumps and …”Where are you located? “We are headquartered in the Philadelphia area and …”Then <a href="http://sterlingkilgore.com/public-relations/pitching-like-a-reporter-it%e2%80%99s-how-we-get-your-story-told/">Read the full article...</a>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Which Social Network is Right for You?</title>
		<link>http://sterlingkilgore.com/social-media/which-social-network-is-right-for-you/</link>
		<comments>http://sterlingkilgore.com/social-media/which-social-network-is-right-for-you/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 16:53:40 +0000</pubDate>
		<dc:creator>Kevin Kovanich</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[+]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[plus]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1777</guid>
		<description><![CDATA[The social network market is incredibly saturated, with new platforms popping up every day. But even still, Facebook and Twitter are far and away numbers one and two. Combined, they reach almost 1 billion users. And with the backing of the world’s most popular search engine, Google+ may just be the next big thing in social media. With millions of users worldwide, the potential is there for businesses to reach an audience that is starving for information.
So, how do we use these major social media platforms to help our clients? I’d be happy to show you!
Facebook

With over 750 million users, if Facebook was a country it would be the third largest in the world. That’s a pretty impressive stat, especially <a href="http://sterlingkilgore.com/social-media/which-social-network-is-right-for-you/">Read the full article...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rappelling Down a 27-story Hotel in the Fight Against Lung Cancer</title>
		<link>http://sterlingkilgore.com/news/rappelling-down-a-27-story-hotel-in-the-fight-against-lung-cancer/</link>
		<comments>http://sterlingkilgore.com/news/rappelling-down-a-27-story-hotel-in-the-fight-against-lung-cancer/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 15:05:52 +0000</pubDate>
		<dc:creator>Patricia Kilgore</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[john erickson]]></category>
		<category><![CDATA[kovitz investment group]]></category>
		<category><![CDATA[lung disease]]></category>
		<category><![CDATA[respiratory health association]]></category>
		<category><![CDATA[rha]]></category>
		<category><![CDATA[skyline plunge]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1767</guid>
		<description><![CDATA[I want to tell you about a very dear friend of mine, Mr. John Erickson, who I met when we both served as board members for the Guild for the Blind, a Chicago-based non-profit that serves individuals who are blind or visually impaired. 
John is one of the most active people I know. Along with being a savvy, successful financial advisor for Kovitz Investment Group in Chicago, a best-in-class investment management firm, he jumps out of airplanes. He skis black hills. And this fall, he’ll be rappelling down Chicago’s 27-story Wit Hotel to raise funds in memory of his good friend Phyllis Maggos, who lost her battle to lung cancer at the young age of 39. 
Did I mention that <a href="http://sterlingkilgore.com/news/rappelling-down-a-27-story-hotel-in-the-fight-against-lung-cancer/">Read the full article...</a>]]></description>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>It Was the Talk of the Town in NYC:  Engaging Customers with Facebook</title>
		<link>http://sterlingkilgore.com/social-media/pr-news-engaging-customers-facebook/</link>
		<comments>http://sterlingkilgore.com/social-media/pr-news-engaging-customers-facebook/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 21:01:05 +0000</pubDate>
		<dc:creator>Kelly Dittrich</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[pr news facebook conference]]></category>
		<category><![CDATA[social media engagement]]></category>

		<guid isPermaLink="false">http://sterlingkilgore.com/?p=1722</guid>
		<description><![CDATA[
At the end of May, PRNews held its Facebook Conference in New York City, which I had the pleasure of attending along with my colleague Rebecca Vander Naald. Though the conference was only a one day event, it was packed with great insights and thoughtful strategies on how PR and Marketing professionals can best leverage Facebook.
Here are a few highlights from our favorite sessions that we took to heart:

First, get this newsflash: companies no longer control their messaging. Wow! Today it’s your customers, non-customers and employees who are in control and they are out there spreading the word about what they like and don’t like. So every time a person engages with your company or brand online it is an <a href="http://sterlingkilgore.com/social-media/pr-news-engaging-customers-facebook/">Read the full article...</a>]]></description>
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		<slash:comments>1</slash:comments>
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