<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:thr="http://purl.org/syndication/thread/1.0">
    <title>What's Your Story?</title>
    
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    <id>tag:typepad.com,2003:weblog-1737506</id>
    <updated>2009-11-06T05:08:00-06:00</updated>
    <subtitle>18 Stories' Fuel For Creative Thought
www.18stories.com</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <link rel="self" href="http://feeds.feedburner.com/stevegumm" type="application/atom+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Success</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/success.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/success.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a648f746970b</id>
        <published>2009-11-06T05:08:00-06:00</published>
        <updated>2009-11-06T05:08:00-06:00</updated>
        <summary />
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;object width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/0MM-psvqiG8&amp;hl=en&amp;fs=1&amp;"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/0MM-psvqiG8&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Success: The Disney Way</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/success-the-disney-way.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/success-the-disney-way.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a65abf22970b</id>
        <published>2009-11-06T01:19:41-06:00</published>
        <updated>2009-11-06T01:20:24-06:00</updated>
        <summary>Think “tomorrow” Make today’s efforts pay off tomorrow Free the imagination You are capable of more than you can imagine – so imagine the ULTIMATE! Strive for lasting quality “Good Enough” never is. Have “stick-to-it-ivity” Never, never, never give up....</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;&lt;a href="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a65abf41970b-pi" style="display: inline;"&gt;&lt;img alt="WaltDisneyAndMickeyMouse" border="0" class="asset asset-image at-xid-6a010534a5149d970b0120a65abf41970b " src="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a65abf41970b-800wi" title="WaltDisneyAndMickeyMouse" /&gt;&lt;/a&gt; &lt;br /&gt; &lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;Think “tomorrow”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;Make today’s efforts pay off tomorrow&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;Free the imagination&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;font color="blue" face="Calibri" size="4"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;You are capable of more than you can
imagine – &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;so imagine the ULTIMATE!&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;font color="blue" face="Calibri" size="4"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;Strive for lasting
quality&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;“Good Enough” never is.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;font color="blue" face="Calibri" size="4"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;Have
“stick-to-it-ivity”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;font color="blue" face="Calibri" size="4"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;Never, never, &lt;em&gt;&lt;span style="font-style: italic;"&gt;never &lt;/span&gt;&lt;/em&gt;give
up.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;&lt;o:p&gt;&amp;#0160;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-weight: bold;"&gt;Have fun.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;You’re never truly a success until you&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;em&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue; font-style: italic;"&gt;enjoy &lt;/span&gt;&lt;/span&gt;&lt;/em&gt;&lt;span color="blue" size="4" style="font-family: Calibri;"&gt;&lt;span style="font-size: 13pt; font-family: Calibri; color: blue;"&gt;what you are doing.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Inexpensive Promotional Options for Winter:  Hand Sanitizers, Lip Balm</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/inexpensive-promotional-options-for-winter-hand-sanitizers-lip-balm.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/inexpensive-promotional-options-for-winter-hand-sanitizers-lip-balm.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a6a4680a970c</id>
        <published>2009-11-03T20:45:00-06:00</published>
        <updated>2009-11-03T20:45:00-06:00</updated>
        <summary>Lip Balm: Petroleum-Free, natural soy based SPF 15 or 30 lip balm moisturizes and soothes with shea butter, bees wax, vitamin E, and aloe. Wow! Features a frosted clear container and clear full wrap label with safety seal. All SPF...</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;a href="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a6a45499970c-pi" style="display: inline;"&gt;&lt;img alt="ClearStickImage" border="0" class="asset asset-image at-xid-6a010534a5149d970b0120a6a45499970c " src="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a6a45499970c-800wi" style="width: 244px; height: 238px;" title="ClearStickImage" /&gt;&lt;/a&gt; &lt;a href="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a64ee4ca970b-pi" style="display: inline;"&gt;&lt;img alt="SaniPenCliplessSprayImage" border="0" class="asset asset-image at-xid-6a010534a5149d970b0120a64ee4ca970b " src="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a64ee4ca970b-800wi" style="width: 238px; height: 391px;" title="SaniPenCliplessSprayImage" /&gt;&lt;/a&gt; &lt;br /&gt; &lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 11pt; font-family: &amp;quot;Trebuchet MS&amp;quot;;"&gt;Lip
Balm:&lt;span&gt;&amp;#0160; &lt;/span&gt;&lt;span style="color: black;"&gt;Petroleum-Free, natural soy based SPF 15 or 30 lip
balm moisturizes and soothes with shea butter, bees wax, vitamin E, and aloe.
Wow! Features a frosted clear container and clear full wrap label with safety
seal.&lt;/span&gt;&lt;strong&gt;&lt;span style="color: black;"&gt;&lt;br /&gt;
All SPF products include the FDA required Drug Facts Label.&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;span style="font-size: 11pt; font-family: &amp;quot;Trebuchet MS&amp;quot;;"&gt;&lt;br /&gt;
&lt;/span&gt;&lt;span&gt;&lt;span style="font-size: 11pt; font-family: &amp;quot;Trebuchet MS&amp;quot;; color: #60bf00;"&gt;&lt;span&gt;Lip
Balm:&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; 250
&amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160; 500 &amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160; 1000 &amp;#0160;
&amp;#0160; &amp;#0160; &amp;#0160;&amp;#0160; 2500 &amp;#0160;&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 11pt; font-family: &amp;quot;Trebuchet MS&amp;quot;;"&gt;&lt;br /&gt;
&lt;span&gt;&lt;span style="color: #60bf00;"&gt;&lt;span&gt;SPF
15 &amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
$1.65 &amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; &lt;span&gt;&amp;#0160;&lt;/span&gt;1.44 &amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; 1.20
&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; 0.99&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span&gt;&lt;span style="color: #60bf00;"&gt;&lt;span&gt;SPF
30 &amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
$1.68 &amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; &lt;span&gt;&amp;#0160;&lt;/span&gt;1.48 &amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; 1.25
&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; 1.10&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span&gt;&lt;span style="color: #60bf00;"&gt;&lt;span&gt;-
Includes custom branding&lt;/span&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span&gt;Hand Sanitizer: &lt;span&gt;&lt;span&gt;Twist-Lock
TopTM provides convenient one-hand use, but without the clip. Medical grade
tube. Kills 99.9% of germs and &lt;/span&gt;&lt;span&gt;moisturizes with aloe. 62%
alcohol formula or alcohol-free option &lt;/span&gt;&lt;br /&gt;
&lt;/span&gt;&lt;br /&gt;
&lt;/span&gt;&lt;span style="color: #60bf00;"&gt;&lt;span&gt;&lt;span&gt;Hand
Sanitizer Spray:&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
&amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160;&amp;#0160; 250 &amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160; 500
&amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160; 1000 &amp;#0160; &amp;#0160; &amp;#0160; &amp;#0160;&amp;#0160; 2500
&amp;#0160;&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span style="color: #60bf00;"&gt;&lt;span&gt;Small (0.34 fl
oz)&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&lt;span&gt;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; &lt;/span&gt;&lt;span&gt;&amp;#0160;&lt;/span&gt;$2.00&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;1.87
&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
1.75&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; 1.65&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span style="color: #60bf00;"&gt;&lt;span&gt;Large (0.50 fl
oz)&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&lt;span&gt;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160; &lt;/span&gt;$2.20&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
&amp;#0160;2.05&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
&amp;#0160;&amp;#0160;&amp;#0160;1.88&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;&amp;#0160;
&amp;#0160;&amp;#0160;&amp;#0160;1.99&lt;/span&gt;&lt;br /&gt;
- Includes custom branding&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt; &lt;br /&gt;Don’t take for granted the small touches you give
customers.&amp;#0160; These personal touches make a big impact and can help give you
a significant competitive advantage.&amp;#0160; Building loyalty takes time and requires
a focused and a continual effort.&amp;#0160; &lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;span&gt;&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&amp;#0160;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;span&gt;&lt;span&gt;With winter approaching and the
the flu season moving in – we offer up two great, inexpensive options that work
perfectly as personal touches that leave your brand in front of customers
daily, in particular at times of need!&amp;#0160; The hand sanitizer and lip balm
are inexpensive, practical options for:&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;span&gt;&amp;#0160;
&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span&gt;&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;



&lt;ul style="margin-top: 0in;" type="disc"&gt;&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;span&gt;&lt;span&gt;Gift
  with purchase takeaway or bag “drop-in”&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;Countertop giveaway or “$1.00
  with purchase” grab and go product&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;Product portion of a mailable
  marketing piece&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;Showroom handout/giveaway&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;Basic promotional piece for
  giveaway at an event or to customers&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;PERFECT product for companies with CO-OP.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span 3:p="3:p" style="text-decoration: underline;"&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 10pt; font-family: Arial;"&gt;&lt;br /&gt;
&lt;span&gt;&lt;span&gt;Cheers!&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>It's The Simple Things</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/its-the-simple-things.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/its-the-simple-things.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a64ee1d4970b</id>
        <published>2009-11-03T19:00:00-06:00</published>
        <updated>2009-11-03T19:00:00-06:00</updated>
        <summary>It's the simple things that make the biggest impact. It's the extra touches that customers brag about. Recently I was at a new sandwich franchise near my home. I went in to grab a bite with my girls, ages 3...</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
<div xmlns="http://www.w3.org/1999/xhtml"><span><span style="font-size: 10pt; font-family: Arial;">It's the simple
things that make the biggest impact.  It's the extra touches that
customers brag about.  </span></span><span style="font-size: 10pt; font-family: Arial;"><br />
<br />
<span>Recently I was at a new sandwich franchise near
my home.  I went in to grab a bite with my girls, ages 3 and 2, and the
owner came by with some free cookies and offered to make them a mini sandwich
for free.  He didn't have to do that, but the impact was significant and
left an impression.  </span></span><br />
<span><span> </span></span><br />
<span><span>As I was leaving he handed me a
branded hand sanitizer with his logo and a humorous tag line "Sandwich
Good. Germs Bad"along with a sticker that read "I love Mike's"
and a coupon for my next visit.  None of this was expected.  Whenever
a company goes above what's expected it becomes WOW!  Needless to say I am
now a loyal customer who tells everyone about my experience. These small
touches give him a significant advantage against his competitors.</span></span><br />
<span><span> </span></span><br />
<span><span>The small touches you can give
customers should never be overlooked.  These personal touches make a big
impact and can help give you a significant competitive advantage in your
market.  Building loyalty takes time and requires a focused and continual
effort.  </span></span><br />
<br />
<span><span>The things you do today will set
the tone for 2010.<br /><br />sg<br /></span></span></div>
</content>


    </entry>
    <entry>
        <title>Excuses Are Comforting.</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/excuses-are-comforting.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/11/excuses-are-comforting.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a648c517970b</id>
        <published>2009-11-02T05:06:00-06:00</published>
        <updated>2009-11-01T21:07:55-06:00</updated>
        <summary>It's easy to fail. There's always an excuse for it, someone to blame, something unfair. It's comforting to say "I'll start Monday" instead of right now. I'm too tall or too short, not attractive enough, not rich enough. I have...</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It's easy to fail.  There's always an excuse for it, someone to blame, something unfair.  It's comforting to say "I'll start Monday" instead of right now.  I'm too tall or too short, not attractive enough, not rich enough.  I have kids and no time.  I need to buy the right equipment first, produce that marketing piece, file the paperwork or take some time off before I burn out.  It's easy to do what you like to do instead of what you should do.  Hell, anything to avoid the possibility of failure or to face your shortcomings and dig deep to overcome them.  There's always something to do that gets in the way of what you would need to do in order to get to the next level.  If you search for excuses, you'll get them.  If you search for success and demand it, you'll get it.  It's just much more difficult to demand and work for success than it is to find an excuse not to.</p>
<p>Excuses give permission.  Excuses allow you to ignore your shortcomings and simply take a pass as opposed to working to fix them.  Changing habits, mastering a skill, learning something new or competing against the best is extremely difficult to do because it opens you up to failure.  No one likes to fail but most would simply rather not get in the game.</p>
<p>There's a reason why the ultra-successful make up a fraction of the population.  They are a rare breed.  These are the people who demand success and have no patience for excuses.  They know they can succeed at exceptionally high levels, as can anyone.  The difference is their refusal to listen to any excuse that would get in the way of this success.</p>
<p>If you want to be in shape, get off the couch and work out.  If you wish you could play the guitar, go buy a used beat up guitar and take lessons online for free.  If you want to improve your business or sales - stop letting excuses get in your way and get it done.  The new business cards can wait.  The "big event" next month is next month, not today.  Do your busy work after hours or on weekends.  If you want to be a leader in your field, stop making excuses why you can't and start finding ways you can.  </p>
<p>It's an old saying, but so true:  where there is a will, there is a way.  The one thing that will always get in your way is an excuse.  It's just so much easier.</p>
<p>Make today the best, most productive day of your life.  Make it happen.  I can assure you there will be a thousand excuses why you can and should put it off until tomorrow.  It's up to you to OWN your life, own your situation and become a success because you can.  Excuses are for people afraid to own their situation and their life. Excuses may feel good today, but they breed failure and regret tomorrow.<br /></p>
<p>If you want to find out how amazing you are, just demand it.  Stop making excuses for why you can't be what you want to be.  The other excuse having underachievers will welcome you with open arms.  You will not have a hard time finding people who will agree with you and support your excuses, complaints and opinions.  They are a dime a dozen.  Are you a dime a dozen or a diamond in the rough?<br /><br />sg</p></div>
</content>


    </entry>
    <entry>
        <title>Man With Sword Makes Sandwich With Said Sword</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/10/some-friday-morning-humor-compliments-of-rule29.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/10/some-friday-morning-humor-compliments-of-rule29.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a63660f8970b</id>
        <published>2009-10-30T05:00:00-05:00</published>
        <updated>2009-10-30T05:00:00-05:00</updated>
        <summary>My good friend Justin Ahrens has done an amazing job of keeping up with his blog(s) and making creative matter. It is challenging to keep up with a blog, let alone making it relevant and entertaining. Justin and his team...</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>My good friend Justin Ahrens has done an amazing job of keeping up with <a href="http://www.makingcreativematter.com">his blog(s) </a>and making creative matter.  It is challenging to keep up with a blog, let alone making it relevant and entertaining.  Justin and his team have always done creative, humorous videos - but this one in particular had me laughing out loud.  <br /><br />Highlights for me are when Justin makes the sandwich and when he's walking up the sidewalk hacking the tree and the car rolls bye.  I wonder what those people were thinking when they saw that!  Classic.</p>

<p>Keep up the great work <a href="http://www.rule29.com">Justin</a>.  It's inspiring.  </p>

<p>Enjoy:  check more out here <a href="http://www.makingcreativematter.com">http://www.makingcreativematter.com</a></p>

<p />

<object height="220" width="400"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7084040&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed allowfullscreen="true" allowscriptaccess="always" height="220" src="http://vimeo.com/moogaloop.swf?clip_id=7084040&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" width="400" /></object><p><a href="http://vimeo.com/7084040">R29 Shorts: Sword Skillz</a> from <a href="http://vimeo.com/rule29">Rule29</a> on <a href="http://vimeo.com">Vimeo</a>.</p></div>
</content>


    </entry>
    <entry>
        <title>Idea Paint - True Innovation</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/10/idea-paint-true-innovation.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/10/idea-paint-true-innovation.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a68bb796970c</id>
        <published>2009-10-29T17:53:00-05:00</published>
        <updated>2009-10-29T23:36:01-05:00</updated>
        <summary>In an industry as old as paint coatings the majority of people will look at innovation as making the product better as opposed to creating something truly innovative and new. Maybe you'd predict a new color set, longer lasting, mildew...</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.ideapaint.com" style="display: inline;"><img alt="IDEAPAINT" border="0" class="asset asset-image at-xid-6a010534a5149d970b0120a68b9278970c image-full " src="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a68b9278970c-800wi" title="IDEAPAINT" /></a></p>

<p>In an industry as old as paint coatings the majority of people will look at innovation as making the product better as opposed to creating something truly innovative and new.  Maybe you'd predict a new color set, longer lasting, mildew resistant or anything else that would pertain to the basic idea behind the purpose of the industry as a whole.  What innovators do is turn it on it's ear and develop something that almost doesn't fit into that one category:  it's outside the box.</p>Enter <a href="http://www.ideapaint.com">Idea Paint.<br /><br /></a><p>I'm a white board junkie as are many of my peers. I can't believe more of us haven't asked some simple questions: who needs to hang a white board?  Why white?  What would be a better option?  More fun?   I'm angry I didn't think of this one.</p>

<p>What better way to decorate a meeting or brainstorming room than to turn the entire things into a white board.  How about a wall in your kids room?  Awesome.  You may want to engage your team by painting the hallways or bathroom stalls with Idea Paint.  They've made it easy to make brainstorming a permanent part of the culture of a company or environment.  </p>

<p>I'll let you read up on them but can assure you that everything from the product to the packaging and website scream innovation.  It's just cool.  I don't know how else to put it.</p>

<p>Opportunities are everywhere.  Open your mind beyond what is and ask "what could be better?"</p>

<p>The attached video is something you won't find in the paint industry.  They've taken the typical methods of educating and have actually made the design and content engaging, simple and fun.  True innovators live and breathe innovation in their walk and talk.  Others may try, but if it's not genuine, they will always be drawn back to the old fundamentals of a tired industry and be swallowed up in a sea of brands that all appear to be the same.  </p>

<p />

<p>Enjoy the video.  To the guys at Idea Paint - I'm a huge fan.  Contact me - we need to talk.</p>

<p>Cheers!</p>

<p>Steve G.</p>

<p />

<object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/WQXjaI4BeWw&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="340" src="http://www.youtube.com/v/WQXjaI4BeWw&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" width="560" /></object></div>
</content>


    </entry>
    <entry>
        <title>Social Media:  Are You Being Used?</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/10/the-downside-of-social-media.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/10/the-downside-of-social-media.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a6145f97970b</id>
        <published>2009-10-22T20:44:50-05:00</published>
        <updated>2009-10-22T20:44:50-05:00</updated>
        <summary>The more I get involved with other entrepreneurs, particularly at early stages of growth, from $500K - $5mil, I find that the most precious off all assets is time. Whether you are an entrepreneur or are just passionate about your...</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>The more I get involved with other entrepreneurs, particularly at early stages of growth, from $500K - $5mil, I find that the most precious off all assets is time.  Whether you are an entrepreneur or are just passionate about your job, I can assure you of one thing:  you cannot exceed and break through adolescence with your business or career without an exceptional amount of focus aimed at a single goal.  Spread your attention and your time thin, and the odds begin to stack against you.</p><p>Enter Social Media.  Albeit an amazing innovation and tool when used correctly, I would argue that most businesses can do without it. Note that I said most - there are many businesses who's entire model and strategy depend on social media.  I tweet, I facebook, I blog - I get it.  The challenge is determining where priorities should be placed as they relate to the bottom line.  You may be among the majority wasting a lot of precious time on social media because you feel you must.  You have to look cutting edge.  You have to be "in the know".  You have to post blogs and tweet and get followers and friends.  Why?  If this makes you money or fits into a workable strategy then I love it.  I can tell you that most don't have a plan for it, they just do it to do it.  Why are you doing it?  Do you have a plan that involves performance indicators to determine whether or not you are gaining leverage from the tool, or are you just doing it to do it.</p><p>The downside to social media is the phantom "need" that clouds your calendar and your brain.  You have to reach out to your customer or write a letter or plan a meeting BUT you haven't blogged in a week and put in no tweets!  You begin to lose focus on what is most important at this stage.  You need every ounce of focus to get to a level where you can sit there and blog, tweet and digg, or better yet hire someone else to do it for you.  </p><p>I would encourage you to look at how social media works for your business or career and evaluate whether you have the time to commit to seeing a plan through.  Evaluate if the tool can be used to increase your sales or margins quicker than an alternative method.  If you're doing it just to do it - stop now.  If it's part of a plan, make sure it's prioritized based on specific goals for short or long term gains.  If your business needs sales right now and you are tweeting away, those tweets better lead to more sales than you could get picking up a phone or meeting a client.....otherwise you've just entered the downside of social media.  Are you using the tool or is it using you?</p><p>James Hamby was a 7'2" center for DePaul back in the late 80's.  We used to do workouts together and he gave me some of the best advice of my life.  I was a senior in high school looking at colleges to paly basketball at.  He sat me down one day and simply said "whatever you do - use basketball.  Don't let it use you".  I was too young and cocky to really understand the wisdom he was trying to share with me, but as I got older I realized that he was giving me some advice that I would carry with me throughout my life.  His message was simple:  if you can see another country or get some college paid for, that's using the tool.  If it's going to tear you down or distract you into bringing your grades down or set you up to miss opportunities right in front of you -then it's using you.  <br /><br />I recall that advice in almost everything I do.  I fail to heed the advice sometimes and it always, ALWAYS, bites me in the ass.  For entrepreneurs and professionals:  social media is an awesome tool that is shaping business for the future.  You simply have to ask yourself:  are you using it, or is it using you?</p><p>I'm out.  </p><p><br />Steve Gumm</p><p>p.s.  Thanks Hamby -You'll never know how much I appreciate the advice you gave back in the day.  At the time I just knew it all man.  You know how it is.  The wisdom always carries on...........</p><p /><p /></div>
</content>


    </entry>
    <entry>
        <title>Volunteer Gear:  Be.Cause People Matter</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/08/volunteer-gear-because-people-matter.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/08/volunteer-gear-because-people-matter.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0120a55623bc970c</id>
        <published>2009-08-19T16:36:52-05:00</published>
        <updated>2009-08-19T16:36:52-05:00</updated>
        <summary>There's more apparel lines on the market now than anyone can possible count. This landscape is a perfect example of a need to separate yourself either with a unique talent behind the brand or a message that resonates with people....</summary>
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a55cc502970c-pi" style="display: inline;"><img alt="SpreadFriendly_White_Tee_LG" border="0" class="at-xid-6a010534a5149d970b0120a55cc502970c " src="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a55cc502970c-800wi" style="width: 222px; height: 222px;" title="SpreadFriendly_White_Tee_LG" /></a> <a href="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a505b14a970b-pi" style="display: inline;"><img alt="Volunteer1" border="0" class="at-xid-6a010534a5149d970b0120a505b14a970b " src="http://whatsyourstory.typepad.com/.a/6a010534a5149d970b0120a505b14a970b-800wi" style="width: 219px; height: 219px;" title="Volunteer1" /></a> </p><p /><p>There's more apparel lines on the market now than anyone can possible count.  This landscape is a perfect example of a need to separate yourself either with a unique talent behind the brand or a message that resonates with people.</p><div>Here's a new brand that with an interesting twist:  <a href="http://www.volunteergear.com">Volunteer Gear.</a><br /><br /><a href="http://www.volunteergear.com">Volunteer Gear</a> take great design and couples it with a movement.  It's more about the culture of <a href="http://www.volunteergear.com">Volunteer Gear</a> and what they believe in than anything else.  It's the company's message that draws people to appreciate them and the merchandise that makes the sale.  <br /><br />"Each t-shirt comes with a set of dog tags marked with a unique serial number. When you get your shirt you can register your tags and start your own chain of events by passing one tag to a family
member or friend and encouraging them to get involved too. You'll be
able to track the progress of your tags and see the stories of service you helped inspire."<br /><br />You are seeing a lot more emotional brands out there now such as <a href="http://www.tomsshoes.com/">Toms
Shoes</a>, <a href="http://www.lifeisgood.com">Life Is Good</a>, <a href="http://www.makeyourmark.com">Make Your Mark </a>and<a href="http://ethoswater.com/"> Ethos Water</a>.  It's a refreshing
approach to business when a company can take a great product and wrap
it around a culture of difference.<br /><br /><a href="http://www.volunteergear.com">Volunteer Gear</a> offers fun, creative merchandise wrapped around a culture of volunteerism that is spreading.  Watch them grow.<br /><br />Cheers!<br /><br />Steve G<br /></div></div>
</content>


    </entry>
    <entry>
        <title>Life Is A Game of Inches</title>
        <link rel="alternate" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/07/life-is-a-game-of-inches.html" />
        <link rel="replies" type="text/html" href="http://whatsyourstory.typepad.com/whats_your_story/2009/07/life-is-a-game-of-inches.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a010534a5149d970b0115711a68de970c</id>
        <published>2009-07-16T14:15:40-05:00</published>
        <updated>2009-07-16T14:15:40-05:00</updated>
        <summary />
        <author>
            <name>Steve Gumm</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://whatsyourstory.typepad.com/whats_your_story/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;object width="425" height="344"&gt;&lt;param name="movie" value="http://www.youtube.com/v/9rFx6OFooCs&amp;hl=en&amp;fs=1&amp;"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/9rFx6OFooCs&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/div&gt;
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